Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is advertising. Marketing is a brochure. Marketing is a press release. Let's face it, for the average businessman, marketing equals promotion. Marketing, for many business people, is simply selling on a larger scale. The reality is that marketing sits at the intersection of the business and the customer – the great arbiter of the business's self-interests and the buyer's needs. In this article, we're going to tell you what you need to know about marketing in our own way. But before, here is a software that will allow you to transform your prospects into customers.