How to create and sell in a shop on Facebook?

Selling on Facebook is a smart move. The competition can be fierce, but with over 2,6 billion monthly active users, there's more than enough audience for everyone. The facebook shop is Facebook's latest eCommerce update, elevating traditional Facebook Page Shops into something more customizable, marketable and cohesive – and we are really here for it.

In this guide, we'll walk you through the process of setting up your Facebook Shop. If you already have a Facebook Page Shop and a notification from Facebook that Facebook Shops is ready for you, it's a simple three-step process.

Don't have a Facebook Page Shop yet? Don't worry, we'll also show you how to set one up.

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What is a Facebook Shop?

We all know that you can create a Facebook page for your business, i.e. a dedicated page separate from your personal Facebook account, quickly and easily. But what you might not know is that your Facebook business page can also serve as a virtual storefront for your business.

Facebook provides an add-on where you can open a shop on your Facebook page and start selling directly from the platform.

This capability means that if a customer clicks on your Business Profile, they don't even have to go to Amazon or your website, removing some resistance to the purchase process.

Why should you sell on Facebook?

Facebook captures a lot of attention, people spend a lot of time there every day. So it seems obvious that engaging with your community Facebook is a great way to grow your business.

When you add in how easy it is for users to share your content, which helps increase brand awareness. Selling in one way or another on Facebook makes a lot of sense, especially considering the amount of data Facebook collects about its users' behavior.

On the other hand, sending users to an external site, away from where they are currently browsing, will naturally result in a loss of conversion. That's why Facebook currently offers three different ways to sell your products on your business page.

Option 1: Pay on Facebook – Beta only in the United States

Checkout on Facebook gives your customers the option to buy your products directly from your Facebook page. This is thanks to payment gateways like Stripe. Here's how to easily create a Stripe account legally.

However, this feature is currently in beta and is gradually rolling out in the US only, which means your business must be based in the US and have a US address for your Facebook account. Eventually, this feature should roll out to more countries, but for now, if you're not based in the US, you'll be limited to the following two options.

Option 2: Payment on another website

This option is exactly as the name suggests. You create listings on your page for your products and set the price. However, when a customer goes to purchase the item, the listing redirects them to the purchase page of your online store or website.

The good news here is that you can push them directly to any page you want, rather than just sending customers to your home page. The Pay on Another Website option is available for US and International Facebook users. It's ideal if you want to use the Facebook Shop feature to drive traffic to your online store.

Option 3: Purchase message

This is the third option for selling your products on Facebook, where customers send direct inquiries to your business through your page. This is probably the most laborious option for a business owner. Orders manually process orders when customers submit requests through the Facebook page.

Now that we know what our options are, let's see how to set up your own Facebook Shop.

What you need to use Facebook Shops

Keep in mind that Facebook Shops as a feature is just starting to roll out. Facebook will contact you if it's ready for your store.

To get started in the race, you will need to create a Facebook Page shop. We know we've added a few similar terms at this point, so let's quickly cover those:

• Facebook Page Shop – Existing Facebook functionality that allows you to display products on your Facebook Business page. When customers click on the products, they are directed to your website.
• Facebook Shops – New feature that provides a storefront for existing Facebook Page Shops. They provide customers with a more seamless experience and the ability to verify without leaving Facebook if they wish.

To get started with Facebook Shops, you'll need:

• A Facebook Pages store. Details on what you need for this are below if you don't already have one.
• A notification/email from Facebook indicating that the Facebook Shops feature is available for your shop.

Since Facebook Shops are only available to those who have a Shop on the Facebook Page, let's take a look at what you need to set one up. :

To create a Facebook Page shop, you will need to:

• Be an admin of your business page.
• Sell ​​a physical product. Facebook does not currently support the sale of downloadable products.
• Accept Facebook's Terms of Business. Be sure to read them carefully!

What about Facebook Marketplace or Facebook Shop?

Facebook Marketplace is a great alternative to starting a Facebook store if you're just looking to sell a few items you no longer need. It works similarly to sites like Craigslist, but is accessible through your Facebook account.

To get started, go to Facebook Marketplace and tap the button on the left menu that says + Sell something, then follow the on-screen instructions.

How to set up Facebook Shops

If you already have a Facebook Page Shop, here's how to set up Facebook Shops once you get the go-ahead from Facebook.

How to activate Facebook Shops in 3 steps:

• Create an Account with Facebook Commerce Manager
• Create a collection
• Personalize your storefront
• Publish your store

Let's see what exactly each step entails:

1. Create an account with Facebook Commerce Manager

You may already have an account with Business Manager, but if not, here's how to create one.

Head to Facebook's Commerce Manager and you should see a screen that looks like this:

Click on the blue button Start the sale. You will then see this option:

We'll cover using an eCommerce platform later, but to set up a Facebook Shop, tap Get Started for Facebook on the left. You will then see this summary of requirements for Facebook Shops:

The Facebook Shops rollout is starting in the US, so you need US bank details and tax information. Non-US readers, don't despair; Facebook Shops are coming to you soon, and in the meantime, you can skip to the section below to set up a simple Facebook Page Shop.

Clicking on Next, you access the following screen:

Start by clicking on Configure for your business information. You'll then be guided through the process of choosing a name for your store, linking your Commerce Manager to an existing page (or creating a new one), and verifying that you have a Commerce Manager account. company.

We won't go through each of these steps here – Facebook does a brilliant job of guiding you through adding products and payment details to your account, so as long as you follow these tips, you won't go too far wrong!

2. Create a collection

Your products should be grouped into “collections” to get the most out of Facebook Shops. To create a collection, log in to your Commerce Manager and click Create Collection.

For each collection, you will need to add:

• A collection name. This can be up to 20 characters and include emojis for an extra pinch of fun.
• A description of the collection. You have 200 characters for this, so make them count! We have a guide to writing good product descriptions that will help you here.
• Cover the media. In addition to product images for each item, you'll need an image that can act as a "cover" for your collection. It should be at a 4:3 ratio and at a size of 1080 x 810 pixels.

Once you're done, you can add more collections (click Create another collection ) or go to the next step: personalizing your storefront.

3. Personalize your storefront

This is where Facebook Shops come into their own! You have the ability to customize your store by making it look more like “you” and less like “Facebook”.

When you're customizing your store to prepare it for publishing, return to Commerce Manager (if you're not there already). Click Stores and select the Store you want to edit (if you have more than one). Click on Edit.

You will see two tabs in the store you have chosen:

• Arrangement - this is where you can choose to view collections as presented and add carousels from other collections.
• Styling- this is where you can adjust colors, button sizes, and text to align the storefront with your brand image.

4. Publish your store

Check how your page will look using shop overview, and when you're happy with everything, click Publish. Facebook will then review and approve your Collections within 24 hours – you can choose whether you'd like them to go live as soon as they're approved, or all at once.

How to set up a Facebook Page Shop

Until Facebook Shops are more widely available, setting up a Shop on the Facebook Page is still your best bet. This way, you can start selling right away and easily log into the Facebook Shops feature once it's available.

We'll walk you through the process of setting up a store for our fictional brand, Finance de Demain. Again, we're assuming here that you already have a business page ready to go. You must also be working from a laptop or desktop computer to set this up.

1. Go to the "Shop" tab on your business page

You'll find it on the left side (you may need to expand the menu to see it).

You will then be prompted to read and agree to Facebook's Merchant Terms and Policies.

2. Fill in tax/payment information or select a payment option.

This is where things start to separate a bit depending on where in the world you are.

3. Add products

Now we're all back on the same track, and whether you're based in the US or elsewhere in the world, you should see a screen similar to this:

To start adding products, press the blue button Add product.

To add a product, you will need product images, a product price, a product description and name, and a link to where the customer can check out (normally the product list on your own website). If you've chosen to sell via Messenger, you won't need to add a link here.

Here's how we filled out ours:

If you want to share the product directly to your page as a post, select this option. It's great for new releases later, but we'll leave that aside for now as we'll be adding all of our existing products at once. When you're done, click Add product .

Your new article will then appear here and you can click on + Add a patented to add more.

4. Organize products into collections

Once you've added your products, you'll want to organize them into collections to make it easier for customers to find what they're looking for. It's up to you how you want to go about it – go with whatever suits your brand!

We will add these two products in a collection « 'T-shirts for men'. You will see the option to add a collection under your new products:

Click on Add collection, And then + Add collection .

Give your collection a name (this will be the name under which it will be displayed in your shop), then add the products concerned:

If you're based outside of the US, you're basically done in terms of logistics. You can continue to add and remove products based on stock levels, and all sales will be done either through Messenger or on your own website (depending on which one you selected at the start).

Even if you are starting to use Messenger for your sales, we recommend that you create a website at some point and switch to this option. We promise it's not as intimidating as it sounds!

5. Manage Orders (US Only)

If you're setting up a Facebook Page store in the US, adding and bundling your products is just the start – you need to know how to manage and deliver incoming orders!

You can manage your orders by going to Publishing Tools (in the top menu)

Next, select Pending Orders from the bottom left menu:

When orders arrive, you will be able to view them here and update the order status as they are shipped:

You can also schedule and view posts in the Posts section. This is useful for organizing posts in advance and checking how well people have engaged with them:

Manage Facebook Shops from an eCommerce Platform

If you have an eCommerce website, we recommend syncing it with your Facebook Shop as soon as possible. This will allow you to control your inventory on both platforms from one place, and push all updates to both stores, cutting your admin time in half.

We'll quickly walk you through how to sync Facebook Shops with two of the most popular e-commerce platforms: Shopify and BigCommerce.

Integrating Facebook Shops with Shopify

Shopify said if you're already able to use product tags on Instagram, you'll be first to Facebook Shops.

Either way, to ensure your store is ready for the availability of Facebook Shops, be sure to add Facebook as a sales channel.

Shopify will then walk you through the process of syncing your Facebook Page store and your Shopify site.

In short

In this article, we introduced you to the new Facebook feature, Facebook Shops, and showed you how to install it. If Facebook Shops have been made available to you, setup is as easy as:

• Create an Account with Facebook Commerce Manager
• Creating a collection
• Customize your storefront
• Publish your store

In the meantime, you need to create a Facebook Page Shop so you're ready to jump right into Shops. We've outlined the best way to do this depending on where you're based.

All you have to do is wish you good luck! Facebook Shops are going to be a real game-changer for small businesses, and we're excited to see what you're creating.

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