Essential SEO tools for SEONovember 11, 2023
The world of SEO is constantly evolving. Each year brings new trends, changing algorithms and emerging tools. 🚀 To remain competitive, It is essential to anticipate the future essentials of natural referencing now. You will have to think about the essential SEO tools because there are many SEO mistakes should be avoided absolutely. These tools will allow you to make a complete analysis of your SEO. To do this, ask certain questions:
- What will be the essential tools to boost your visibility and attract more traffic?
- How to take advantage of the latest innovations?
In this article, I will reveal to you an exclusive selection of solutions to adopt today to prepare for the SEO of tomorrow.
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You will discover the most advanced tools for auditing a website, finding the right keywords, optimizing your pages, managing your backlinks and much more. Thanks to this sound advice, you will have all the cards in hand to stand out against the competition in 2024.
Your site will rise to the top of search engines and attract an avalanche of qualified visitors. Prepare to become an SEO expert new generation !
1. SEO Audit Tools 🔎
Carrying out a complete SEO audit of your site is the first essential step. 🕵️♂️ These tools deeply analyze all technical and content aspects to detect issues.
SEMrush is one of the undisputed leaders in the SEO tools market. Its popularity is explained by the richness of its website auditing and analysis features. Its comprehensive report allows you to study in depth the technical structure of the site, semantic optimization and targeted keywords, visibility on queries, backlinks strategy, etc.
The tool also excels in detailed competitive analysis, with detailed data on the keywords and strategies of each competing site. By combining this information on its own site and those of competitors, we get a 360 view° extremely valuable for defining your SEO strategy.
Thanks to these in-depth analyses, SEMrush will still be in 2024 an essential tool for any SEO professional wishing to audit and boost the SEO of their site or those of their clients.
✔️ Screaming Frog
When it comes to an in-depth audit of the technical structure of a website, Screaming Frog is the reference tool. Its crawler methodically analyzes each page of the site to study the source code.
It will thus detect all possible problems and optimizations: pages with errors, bad redirections, missing tags, speed problems, unoptimized images, etc.
Screaming Frog then produces a detailed report allowing you to fix all these harmful flaws good SEO. Thanks to this in-depth technical audit, we ensure that the site is perfectly indexable and complies with best practices.
Coupled with content auditing tools like SEMrush, Screaming Frog offers comprehensive SEO analysis. In 2024, this tool will still be an essential pillar of the modern SEO's technical arsenal.
✔️ Google Search Console
Although less sophisticated than third-party software, Search Console remains an essential tool in the SEO toolbox. Provided directly by Google, it provides access to first-hand data on a site's indexing and performance.
In particular, you can consult in real time the number of pages indexed, any errors encountered by Googlebot, the backlinks pointing to the site or even the overall organic traffic and by keyword. So much strategic information to evaluate the SEO health of a site.
Despite its limited functionality, Search Console compiles key indicators which every SEO needs in their toolkit. Coupled with more comprehensive tools like SEMrush, in 2024 it will still offer a reliable vision of the health of a site from Google's point of view.
2. Keyword Research Tools 🔍
Find the good keywords to target is the basis of SEO. ✍️ These tools make searching easier by suggesting popular queries related to a topic.
✔️ Google Keyword Planner
Google Keyword Planner is a keyword planning tool offered by Google. It allows advertisers to search for relevant keywords for their advertising campaigns on Google Ads.
The tool provides information on monthly search volume, competition, and estimated bids for each keyword. Google Keyword Planner can be used to:
Find new keywords: Enter a keyword or phrase relevant to your business, and the tool will provide you with a list of related keywords with data on search volume, competition, and estimated bids.
Get ad group ideas: The tool can also suggest ad groups based on the keywords you enter. This can help you organize your advertising campaigns more effectively.
Evaluate the competition: Google Keyword Planner provides competitive information for each keyword. This can help you determine if a keyword is too competitive or presents opportunities for your business.
✔️ Semrush Keyword Magic Tool
The Semrush Keyword Magic Tool is a keyword research tool offered by Semrush, an online data analysis platform.
This tool is designed to help marketers and website owners find relevant keywords for their SEO and content marketing strategies. Here are some key features of the Semrush Keyword Magic Tool:
Keyword research: You can enter a primary keyword or phrase into the tool, and it will generate a list of related relevant keywords. It provides suggestions based on exact match, broad match, and close match.
Detailed keyword data: The tool provides information on monthly search volume, competitive difficulty, estimated cost per click (CPC), and other key metrics for each keyword.
Filtering and sorting keywords: You can filter keywords based on different criteria like search volume, competition difficulty, and estimated CPC. This allows you to find keywords that best match your goals.
Competition analysis : The tool also allows you to analyze the keywords used by your competitors. You can identify the keywords they are targeting and get ideas to improve your own SEO strategy.
The Semrush Keyword Magic Tool is a powerful tool for keyword research, offering advanced features to help marketers find the best keywords for their SEO and content marketing campaigns.
Übersuggest is a keyword research tool brought to you by Neil Patel, a digital marketing expert. This tool is designed to help website owners and marketers find relevant keywords for their SEO and content marketing strategy. It works similarly to the previous ones.
Übersuggest is a useful tool for keyword research, offering advanced features to help website owners and marketers find the best keywords for their SEO and content marketing campaigns.
3. Location Tracking Tools 📈
SEO position tracking tools are software that tracks the positions of your website and your competitors in search results for specific keywords. Here are some of the most popular location trackers:
✔️Google Search Console
Google Search Console is a free tool provided by Google that allows website owners to monitor and optimize their site's presence in Google search results. Here are some of the key features of Google Search Console
You can submit your XML sitemap to Google Search Console, which makes it easier for Google to discover and index the pages on your site.
Google Search Console provides data on how your site performs in Google search results. You can see the number of impressions, clicks, click-through rate (CTR), and average position of your site for different keywords.
Using this tool, you can check if Google has correctly indexed the pages of your site and identify possible indexing problems.
You can also ask Google to reindex specific pages. It informs you of crawl errors encountered by Google when crawling your site. This may include access errors, URL errors, server errors, etc.
✔️ Semrush Position Tracking
Semrush Position Tracking is an SEO position tracking tool offered by Semrush, an online data analysis platform. This tool tracks the positions of your website and your competitors in Google search results for specific keywords.
Here are some of the key features of Semrush Position Tracking:
Position tracking: You can track the positions of your website and your competitors in Google search results for specific keywords. You can also track positions for different types of search results, such as organic search, local search, and mobile search.
Competition analysis : Semrush Position Tracking allows you to analyze your competitors' positions in Google search results for specific keywords. You can identify which competitors are ranking best for relevant keywords and get ideas for improving your own SEO strategy.
Detailed keyword data: The tool provides detailed information about the keywords you track, such as monthly search volume, competition difficulty, estimated CPC, and scaling trend.
SerpBot sends automatic queries to Google to monitor the evolution of positions for all targeted keywords in real time. 🤖 Ideal for quickly detecting fluctuations.
RankSense is a search engine optimization (SEO) platform that offers advanced features to improve your website's visibility and performance in search results.
All-in-one tool allowing you to track your keywords, but also to analyze the competition and technically audit the pages of a site. 🏅The weekly report sent by email is very practical. In short, it works like the previous tools.
4. Backlink Analysis Tools 🔗
SEO backlink analysis tools are software that allows you to analyze backlinks pointing to a website.
They provide information about inbound links, such as number of links, link quality, anchor texts, referring domains and much more. Here are some of the most popular backlink analysis tools:
Ahrefs is a all-in-one tool for SEO which also offers a backlink analysis functionality. It provides detailed information about inbound links, such as number of links, link quality, anchor texts, referring domains and much more.
SEMrush is an online data analysis platform that also offers backlink analysis functionality. It provides information about inbound links, such as number of links, referring domains, anchor texts, and link quality.
✔️ Moz Link Explorer
Moz Link Explorer is a backlink analysis tool offered by Moz, a company specializing in SEO. It provides information about inbound links, such as number of links, referring domains, anchor texts, and link quality.
Majestic is a backlink analysis tool that provides information about inbound links, such as number of links, referring domains, anchor texts, and link quality. It also offers advanced features like competitive analysis and backlink tracking.
OpenLinkProfiler is a free backlink analysis tool which provides information about inbound links, such as number of links, referring domains, anchor texts, and link quality.
It also offers advanced features like competitive analysis and backlink tracking.
5. SEO Content Creation Tools 📝
SEO content creation tools are software or platforms that help generate and optimize content for SEO. Here are some of the popular tools for creating SEO content:
✔️ Surfing SEO
Surfer SEO is a content optimization tool that analyzes which pages rank highly in search results and provides recommendations for improving your own content. It offers suggestions for text structure, keyword density, meta tags, images, and other important SEO elements.
✔️ Yoast SEO, an SEO tool like no other
Yoast SEO is a popular WordPress plugin that helps optimize content for SEO. It provides detailed content analysis, suggestions for improving readability and technical optimization, and features to manage meta tags and sitemaps.
Yoast SEO analyzes the content of your pages and articles to help you optimize your SEO strategy. It provides suggestions for improving readability, keyword usage, meta tags, titles, and descriptions.
Allows you to preview how your page or post will look in search results. This allows you to optimize your titles and descriptions to attract user attention and improve click-through rates.
The plugin makes it easy to meta tag management such as titles and descriptions. You can customize these tags for each page or article to optimize their display in search engines.
It rates the readability of your content based on criteria like sentence length, use of subheadings, keyword density, and more. It provides recommendations to make your content clearer and easier to read.
✔️ Google Trends
Google Trends is a free tool provided by Google that helps discover search trends and visualize the popularity of search terms over time.
You can use Google Trends to research specific keywords and see how their popularity has changed over time. It shows you seasonal variations, peaks of interest and emerging trends for these terms.
You can compare up to five different search terms to see how their popularity compares to each other. This allows you to understand user preferences and search trends relating to different topics.
Google Trends allows you to view search trends by geographic region and language. You can see which regions or countries have the most interest in a specific search term.
It also offers suggestions for popular and emerging topics based on current search trends. This can help you find ideas for relevant and up-to-date content.
Grammarly is an SEO writing tool that helps you improve the quality of your written content. It offers advanced features for checking grammar, spelling, punctuation, style and clarity.
Grammarly detects grammar and spelling errors in your text and offers suggestions for corrections. It can identify common mistakes, conjugation errors, incorrect chords, etc.
It analyzes your writing style and offers suggestions to improve the clarity, conciseness, and tone of your content. It can help you avoid awkward sentences, repetitions and complex sentence constructions. Otherwise, It provides word and synonym suggestions to improve your vocabulary and make your content more varied and precise. And that's not all….
Clearscope is an SEO tool that uses artificial intelligence to analyze the top search results for a given keyword and provide recommendations for creating optimized content. It suggests related terms, frequently asked questions, and statistics on expected content performance.
These tools can help you with keyword research, optimizing existing content, and creating new SEO-optimized content.
6. SEO netlinking tools 🤝
SEO netlinking tools are software or platforms that help improve your website's link building strategy. The tools below facilitate the acquisition of quality backlinks, essential for natural referencing.
Buzzstream is a relationship management and link building platform that helps marketers manage and track their linking campaigns.
This SEO tool allows you to find relevant websites for link building using specific keywords. It provides information about the sites, such as owners' contact details, email addresses and social media profiles.
You can organize and track your contacts and link building campaigns in Buzzstream. It allows you to manage contact information, conversations, tasks, and reminders associated with each contact.
Buzzstream has a built-in email marketing feature that allows you to send and track your link building emails. You can see who opened your emails, who responded, and track the status of each conversation.
It also provides detailed statistics and reports on the performance of your link building campaigns. You can track the number of links acquired, response rate, quality of partner sites, etc.
pitchbox is a link building platform that allows marketing professionals to effectively manage their linking campaigns. Pitchbox has an advanced search engine that allows you to find relevant websites for link building using specific keywords. It provides you with information about the sites, such as owners' contact details, email addresses, and social media profiles.
You can organize and track your contacts and link building campaigns in Pitchbox. It allows you to manage contact information, conversations, tasks, and reminders associated with each contact.
Pitchbox also has a built-in email marketing feature that allows you to send and track your link building emails. You can see who opened your emails, who responded, and track the status of each conversation.
It provides detailed statistics and reports on the performance of your link building campaigns. You can track the number of links acquired, response rate, quality of partner sites, etc.
Pitchbox integrates with other popular tools like Ahrefs, Moz, SEMrush, etc. This allows you to access additional data on websites, backlinks and SEO performance.
Other tools such as muck-rack ou BuzzSumo also exist.
7. Technical Performance SEO Tools ⚡
Technical performance SEO tools are software or platforms that help improve the speed and performance of your website. Here are some of the popular technical performance tools:
✔️ Google PageSpeed Insights
Google PageSpeed Insights is a free SEO tool that evaluates the speed and performance of your website on mobile and desktop. It provides suggestions to improve loading speed, image size, caching, etc.
GTmetrix is an SEO performance diagnostic tool that provides detailed information on the loading speed of your website. It provides suggestions to improve speed, such as image compression, caching, etc.
Pingdom is an uptime and performance monitoring tool that allows you to track the loading speed of your website. It provides detailed information on response times, loading times and errors.
WebPageTest is an SEO performance testing tool that allows you to test the loading speed of your website in different browsers and on different devices. It provides detailed information on response times, loading times and errors.
YSlow is a browser plugin that analyzes the performance of your website based on a set of rules defined by Yahoo. It provides suggestions to improve speed, such as caching, using CDNs, etc.
Lighthouse is an SEO performance audit tool integrated into Google Chrome. It provides detailed information on speed, accessibility, search engine optimization, and web development best practices.
In summary, technical performance tools are useful for improving the speed and performance of your website. They provide suggestions for optimizing image sizes, caching, response times, and more.
8. Complementary SEO tools ✨
There are many complementary SEO tools that can be useful in improving the performance and productivity of your website. Here are some examples :
✔️ Google Analytics
Google Analytics is a free tool that allows you to track your website traffic, traffic sources, user behaviors, and more. It provides useful information to improve the usability and performance of your website.
✔️ Google Search Console
Google Search Console is a free tool that allows you to track your website's presence on Google. It provides insights into search performance, crawl errors, keywords, and more.
Hotjar is a user experience analytics SEO tool that helps you understand user behavior on your website. It provides information about clicks, mouse movements, video recordings, etc.
✔️ Crazy Egg
Crazy Egg is another user experience analytics tool that helps you understand user behavior on your website. It provides information on clicks, mouse movements, heat maps, etc.
Canva is a graphic design SEO tool that lets you easily create graphics, images, and visuals for your website.
Hootsuite is a social media management platform that lets you schedule and publish content to multiple social platforms at the same time.
Trello is a project management tool that lets you track tasks and projects in real time. It is useful for team collaboration and project management.
These complementary SEO tools can be useful to improve the performance and productivity of your website. They provide useful insights on traffic, user experience, social media management, graphic design, project management, and more.
At the end of this overview, you now have an overview of the essential SEO tools to improve the SEO of your website or blog. Whether it is auditing your visibility, analyzing your competitors, optimizing your content or monitoring your performance, these online solutions will save you precious time.
Thanks to them, no more tedious tasks! You will be able to focus on producing quality content and implementing an effective SEO strategy.
So don't hesitate to test these general public or professional SEO tools according to your needs. They will allow you to progress more quickly in search results and thus attract more qualified visitors to your site. Traffic and conversions are waiting for you!
And keep in mind that SEO is a marathon, not a sprint. Through perseverance and continued effort, your site will sooner or later reach the top positions in search engines. To go further, do not hesitate to adopt the WP Rocket plugin which will boost the loading speed of your pages.
What do you think ? Do not hesitate if you would like me to modify or expand certain passages.