Essential SEO tools
The world of SEO is constantly evolving. Every year brings its share of new trends, changing algorithms and emerging tools. 🚀 To remain competitive, It is essential to anticipate the future essentials of natural referencing now. You will have to think about the essential SEO tools because there are many SEO mistakes should be avoided absolutely. These tools will allow you to make a complete analysis of your SEO. To do this, ask certain questions:
- What will be the essential tools to boost your visibility and attract more traffic?
- How to take advantage of the latest innovations?
In this article, I will reveal an exclusive selection of solutions to adopt today to prepare for tomorrow's SEO. You will discover the most advanced tools to audit a website, find the right keywords, optimize your pages, manage your backlinks and much more. Thanks to this wise advice, you will have all the cards in hand to assert yourself against the competition in 2024. Your site will rise to the top of search engines and attract an avalanche of qualified visitors. Prepare yourself for become an SEO expert new generation !
Table of contents
1. SEO Audit Tools
Carrying out a complete SEO audit of your site is the first essential step. These tools deeply analyze all technical and content aspects to detect issues.
✔️ SEMrush
SEMrush is one of the undisputed leaders in the SEO tools market. Its popularity is explained by the wealth of its website audit and analysis features. Its comprehensive report allows you to study in depth the technical structure of the site, semantic optimization and targeted keywords, visibility on queries, backlinks strategy, etc.
The tool also excels in detailed competitor analysis, with detailed data on the keywords and strategies of each competitor site. By combining this information on its own site and those of competitors, we get a 360 view° extremely valuable for defining your SEO strategy. Thanks to these in-depth analyses, SEMrush will still be in 2024 an essential tool for any SEO professional wishing to audit and boost the SEO of their site or those of their clients.
✔️ Screaming Frog
When it comes to an in-depth audit of the technical structure of a website, Screaming Frog is the reference tool. Its crawler methodically analyzes each page of the site to study the source code.
It will thus detect all possible problems and optimizations: pages with errors, bad redirections, missing tags, speed problems, unoptimized images, etc. Screaming Frog then produces a detailed report allowing you to fix all these harmful flaws to good referencing. Thanks to this in-depth technical audit, we ensure that the site is perfectly indexable and complies with best practices.
Coupled with content audit tools like SEMrush, Screaming Frog offers a comprehensive SEO analysis. In 2024, this tool will still be an essential pillar of the modern SEO's technical arsenal.
✔️ Google Search Console
Although less sophisticated than third-party software, Search Console remains a vital tool in the SEO toolbox. Provided directly by Google, it provides access to first-hand data on a site’s indexing and performance.
In particular, you can consult in real time the number of indexed pages, any errors encountered by Googlebot, backlinks pointing to the site or even overall organic traffic and by keyword. So much strategic information to evaluate the SEO health of a site. Despite its limited features, Search Console compiles key indicators that every SEO needs in their toolkit. Coupled with more comprehensive tools like SEMrush, it will still offer a reliable view of the health of a site from Google's point of view in 2024.
2. Keyword research tools
Find the good keywords to target is the basis of SEO. These tools facilitate research by suggesting popular queries related to a topic.
✔️ Google Keyword Planner
Google Keyword Planner is a keyword planning tool offered by Google. It allows advertisers to research relevant keywords for their advertising campaigns on Google Ads. The tool provides information on monthly search volume, competition, and estimated bids for each keyword. Google Keyword Planner can be used to:
Find new keywords: Enter a keyword or phrase relevant to your business, and the tool will provide you with a list of related keywords with data on search volume, competition, and estimated bids.
Get Ad Group Ideas: The tool can also suggest ad groups based on the keywords you entered. This can help you organize your ad campaigns more effectively.
Evaluate the competition: Google Keyword Planner provides competitive information for each keyword. This can help you determine if a keyword is too competitive or if it presents opportunities for your business.
✔️ Semrush Keyword Magic Tool
The Semrush Keyword Magic Tool is a keyword research tool offered by Semrush, an online data analytics platform. This tool is designed to help marketers and website owners find relevant keywords for their SEO and content marketing strategies. Here are some key features of the Semrush Keyword Magic Tool:
Keyword research: You can enter a main keyword or phrase into the tool, and it will generate a list of related relevant keywords. It provides suggestions based on exact match, broad match, and close match.
Detailed keyword data: The tool provides information on monthly search volume, competition difficulty, estimated cost per click (CPC), and other key metrics for each keyword.
Filtering and sorting keywords: You can filter keywords based on different criteria like search volume, competition difficulty, and estimated CPC. This allows you to find keywords that best match your goals.
Competition analysis : The tool also allows you to analyze the keywords used by your competitors. You can identify the keywords they are targeting and get ideas to improve your own SEO strategy. The Semrush Keyword Magic Tool is a powerful tool for keyword research, offering advanced features to help marketers find the best keywords for their SEO and content marketing campaigns.
✔️ Ubersuggest
Übersuggest is a keyword research tool brought to you by Neil Patel, a digital marketing expert. This tool is designed to help website owners and marketers find relevant keywords for their SEO and content marketing strategy. It works similarly to the previous ones.
Übersuggest is a useful tool for keyword research, offering advanced features to help website owners and marketers find the best keywords for their SEO and content marketing campaigns.
3. Location Tracking Tools
SEO position tracking tools are software that tracks the positions of your website and your competitors in search results for specific keywords. Here are some of the most popular location trackers:
✔️Google Search Console
Google Search Console is a free tool provided by Google that allows website owners to monitor and optimize their site's presence in Google's search results. Here are some of the key features of Google Search Console. You can submit your XML sitemap to Google Search Console, which makes it easier for Google to discover and index your site's pages.
Google Search Console provides data on how your site is performing in Google search results. You can see the number of impressions, clicks, click-through rate (CTR), and average position of your site for different keywords. With this tool, you can check if Google has indexed your site's pages correctly and identify possible indexing issues. You can also request Google to reindex specific pages. It informs you of crawl errors that Google encounters while crawling your site. This can include access errors, URL errors, server errors, etc.
✔️ Semrush Position Tracking
Semrush Position Tracking is an SEO position tracking tool offered by Semrush, an online data analysis platform. This tool allows you to track the positions of your website and your competitors in Google search results for specific keywords.
Here are some of the key features of Semrush Position Tracking:
Position tracking: You can track the positions of your website and your competitors in Google search results for specific keywords. You can also track positions for different types of search results, such as organic search, local search, and mobile search.
Competition analysis : Semrush Position Tracking allows you to analyze your competitors’ positions in Google search results for specific keywords. You can identify which competitors rank best for relevant keywords and get ideas to improve your own SEO strategy.
Detailed keyword data: The tool provides detailed information about the keywords you track, such as monthly search volume, competition difficulty, estimated CPC, and trend.
✔️ SerpBot
SerpBot sends automatic queries to Google to track in real time the evolution of positions for all targeted keywords. Ideal for quickly detecting fluctuations.
✔️ RankSense
RankSense is a search engine optimization (SEO) platform that offers advanced features to improve the visibility and performance of your website in search results.
All-in-one tool to track keywords, but also to analyze the competition and technically audit the pages of a site. The weekly report sent by email is very practical. In short, it works like the previous tools.
4. Backlink analysis tools 🔗
SEO backlink analysis tools are software programs that analyze backlinks pointing to a website. They provide information about inbound links, such as the number of links, link quality, anchor texts, referring domains, and much more. Here are some of the most popular backlink analysis tools:
✔️ Ahrefs
Ahrefs is a all-in-one tool for SEO which also offers backlink analysis feature. It provides detailed information about inbound links such as number of links, link quality, anchor texts, referring domains and much more.
✔️ SEMrush
SEMrush is an online data analytics platform that also offers a backlink analysis feature. It provides information about inbound links, such as the number of links, referring domains, anchor texts, and link quality.
✔️ Moz Link Explorer
Moz Link Explorer is a backlink analysis tool offered by Moz, an SEO company. It provides information about inbound links, such as the number of links, referring domains, anchor texts, and link quality.
✔️ Majestic
Majestic is a backlink analysis tool that provides information about inbound links such as number of links, referring domains, anchor texts, and link quality. It also offers advanced features such as competitor analysis and backlink tracking.
✔️ OpenLinkProfiler
OpenLinkProfiler is a free backlink analysis tool which provides information about inbound links such as number of links, referring domains, anchor texts, and link quality. It also offers advanced features such as competitor analysis and backlink tracking.
5. SEO Content Creation Tools
SEO content creation tools are software or platforms that help generate and optimize content for SEO. Here are some of the popular tools for creating SEO content:
✔️ Surfing SEO
Surfer SEO is a content optimization tool that analyzes pages that rank well in search results and provides recommendations to improve your own content. It offers suggestions for text structure, keyword density, meta tags, images, and other important SEO elements.
✔️ Yoast SEO, an SEO tool like no other
Yoast SEO is a popular WordPress plugin that helps optimize content for SEO. It provides detailed content analysis, suggestions for improving readability and technical optimization, and features to manage meta tags and sitemaps. Yoast SEO analyzes the content of your pages and posts to help you optimize your SEO strategy. It provides suggestions for improving readability, keyword usage, meta tags, titles, and descriptions.
Allows you to preview how your page or post will look in search results. This allows you to optimize your titles and descriptions to attract users' attention and improve click-through rates. The plugin makes it easy to meta tag management such as titles and descriptions. You can customize these tags for each page or post to optimize their display in search engines.
It evaluates the readability of your content based on criteria such as sentence length, use of subheadings, keyword density, etc. It provides recommendations to make your content clearer and easier to read.
✔️ Google Trends
Google Trends is a free tool provided by Google that helps discover search trends and visualize the popularity of search terms over time.
You can use Google Trends to search for specific keywords and see how their popularity has changed over time. It shows you seasonal variations, spikes in interest, and emerging trends for those terms. You can compare up to five different search terms to see how their popularity compares to each other. This helps you understand user preferences and search trends for different topics.
Google Trends lets you view search trends by geographic region and language. You can see which regions or countries have the most interest in a specific search term. It also offers suggestions for popular and emerging topics based on current search trends. This can help you find ideas for relevant and up-to-date content.
✔️ Grammarly
Grammarly is a writing aid SEO tool that helps you improve the quality of your written content. It offers advanced features for checking grammar, spelling, punctuation, style, and clarity. Grammarly detects grammar and spelling errors in your text and offers you suggestions for corrections. It can identify common mistakes, conjugation errors, incorrect agreements, etc.
It analyzes your writing style and offers suggestions to improve the clarity, conciseness, and tone of your content. It can help you avoid awkward sentences, repetitions, and complex sentence constructions. Otherwise, It provides word and synonym suggestions to improve your vocabulary and make your content more varied and precise. And that's not all....
✔️ Clearscope
Clearscope is an SEO tool that uses artificial intelligence to analyze the top search results for a given keyword and provide recommendations for creating optimized content. It suggests related terms, frequently asked questions, and statistics on the expected performance of the content. These tools can help you with keyword research, optimizing existing content, and creating new SEO-friendly content.
6. SEO netlinking tools
Netlinking SEO tools are software or platforms that help improve your website's link building strategy. The tools below facilitate the acquisition of quality backlinks, essential for natural referencing.
✔️Buzzstream
Buzzstream is a relationship management and link building platform that helps marketers manage and track their linking campaigns. This SEO tool allows you to find relevant websites for link building using specific keywords. It provides information about the sites, such as contact details of the owners, email addresses and social media profiles.
You can organize and track your contacts and link building campaigns in Buzzstream. It allows you to manage contact information, conversations, tasks, and reminders associated with each contact. Buzzstream has a built-in email marketing feature that allows you to send and track your link building emails. You can see who opened your emails, who responded, and track the status of each conversation.
It also provides detailed statistics and reports on the performance of your link building campaigns. You can track the number of links acquired, response rate, quality of partner sites, etc.
✔️ Pitchbox
pitchbox is a link building platform that allows marketers to efficiently manage their netlinking campaigns. Pitchbox has an advanced search engine that allows you to find relevant websites for link building using specific keywords. It provides you with information about the sites, such as contact details of the owners, email addresses, and social media profiles.
You can organize and track your contacts and link building campaigns in Pitchbox. It allows you to manage contact information, conversations, tasks, and reminders associated with each contact. Pitchbox also has a built-in email feature that allows you to send and track your link building emails. You can see who opened your emails, who responded, and track the status of each conversation.
It provides detailed statistics and reports on the performance of your link building campaigns. You can track the number of links acquired, response rate, quality of partner sites, etc. Pitchbox integrates with other popular tools like Ahrefs, Moz, SEMrush, etc. This allows you to access additional data on websites, backlinks, and SEO performance. Other tools like muck-rack ou BuzzSumo also exist.
7. Technical Performance SEO Tools
Technical performance SEO tools are software or platforms that help improve the speed and performance of your website. Here are some of the popular technical performance tools:
✔️ Google PageSpeed Insights
Google PageSpeed Insights is a free SEO tool that evaluates the speed and performance of your website on mobile and desktop. It provides suggestions to improve loading speed, image size, caching, etc.
✔️ GTmetrix
GTmetrix is an SEO performance diagnostic tool that provides detailed information on the loading speed of your website. It provides suggestions to improve speed, such as image compression, caching, etc.
✔️ Pingdom
Pingdom is an uptime and performance monitoring tool that allows you to track the loading speed of your website. It provides detailed information on response times, loading times and errors.
✔️ WebPageTest
WebPageTest is an SEO performance testing tool that allows you to test the loading speed of your website in different browsers and on different devices. It provides detailed information on response times, loading times and errors.
✔️YSlow
YSlow is a browser plugin that analyzes your website's performance based on a set of rules defined by Yahoo. It provides suggestions for improving speed, such as caching, using CDNs, etc.
✔️ Lighthouse
Lighthouse is an SEO performance audit tool built into Google Chrome. It provides detailed information about speed, accessibility, search engine optimization, and web development best practices. In short, technical performance tools are useful for improving the speed and performance of your website. They provide suggestions for optimizing image sizes, caching, response times, and more.
8. Additional SEO tools
There are many complementary SEO tools that can be useful in improving the performance and productivity of your website. Here are some examples :
✔️ Google Analytics: Google Analytics is a free tool that allows you to track your website traffic, traffic sources, user behaviors, and more. It provides useful information to improve the usability and performance of your website.
✔️ Google Search Console: Google Search Console is a free tool that allows you to track your website's presence on Google. It provides information on search performance, crawl errors, keywords, and more.
✔️ Hotjar: Hotjar is a user experience analytics SEO tool that helps you understand user behavior on your website. It provides information on clicks, mouse movements, video recordings, and more.
✔️ Crazy Egg: Crazy Egg is another user experience analytics tool that helps you understand user behavior on your website. It provides insights on clicks, mouse movements, heat maps, and more.
✔️ Canva: Canva is a graphic design SEO tool that allows you to easily create graphics, images and visuals for your website.
✔️ Hootsuite: Hootsuite is a social media management platform that allows you to schedule and publish content to multiple social platforms at the same time.
✔️ Trello: Trello is a project management tool that allows you to track tasks and projects in real-time. It is useful for team collaboration and project management. These complementary SEO tools can be useful for improving the performance and productivity of your website. They provide useful information on traffic, user experience, social media management, graphic design, project management, etc.
Conclusion
At the end of this overview, you now have an overview of the essential SEO tools to improve the SEO of your website or blog. Whether it's auditing your visibility, analyzing your competitors, optimizing your content or tracking your performance, these online solutions will save you valuable time.
Thanks to them, no more tedious tasks! You will be able to focus on producing quality content and implementing an effective SEO strategy. So don't hesitate to test these general public or professional SEO tools according to your needs. They will allow you to progress more quickly in the search results and thus attract more qualified visitors to your site. Traffic and conversions are just waiting for you!
And keep in mind that SEO is a marathon, not a sprint. With perseverance and continuous efforts, your site will sooner or later reach the top positions of search engines. To go further, do not hesitate to adopt the WP Rocket plugin which will boost the loading speed of your pages.
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