Here are the benefits of social media for your business
Impossible to deny the importance of Social Networks or how necessary it is to be present, both personally and professionally. In this article, I show you the benefits of social media for your business and which ones should be used according to the needs of each business. Keep reading!
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Benefits of social media for your business
Social networks are already part of our daily life. These are the most used platforms. They have evolved in such a way that they have not only transformed the way we communicate with each other, but also the way we do business.
For this reason, every June 30, World Social Media Day is celebrated with the aim of making it a tool that allows the world's population to communicate more and better, as well as a way to stay informed through the Internet.
Article to read: How to Create a Facebook Business Page
For any businesses who are hesitant to join the online channel, then take note of the benefits of social media for business:
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Increase the visibility of your business
The first of the advantages of social networks for your business is its visibility. If consumers don't know about a company, it's impossible for them to buy your product. Social networks help to increase the visibility of companies among the target audience, allowing them to reach a wider audience and invest less time and effort.
In addition, creating a business profile on the main social networks is free and easy, although it must always be done after a publication strategy and plan.
Encourage interactions in your company's community
The second benefit of social networks for your business is the encouragement of interactions. A seemingly simple message can end up fostering a conversation between users.
Spaces for discussion and debate can be generated between the audiences of the brand, which allows for better interaction. Social media offers the opportunity to open a discussion forum for instant interaction, relationship building and customer retention.
Solve some problems and answer doubts
Social platforms have broken down the barriers between businesses and their customers. Now, instead of calling the customer service phone number, many consumers contact directly through social networks to clarify possible doubts.
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It's a new, informal channel where you can respond fairly quickly and resolve issues that may arise between customers. Moreover, it is also possible to get feedback from buyers and see the strengths and weaknesses of your product or company.
Social networks transmit authority
Users are increasingly demanding with the companies they buy from. Before making a decision, they usually do a quick search to browse the website and social media.
Setting up strong, frequently updated profiles offering engaging content will build your brand's authority and ensure they get a good first impression, proving that the business is trustworthy, well-known and approachable.
Social networks show your brand, your personality
Today, companies are distinguished by their personality. Consumers don't want organizations that publish simple business content. Social networks are a good channel for promoting the personality of brands.
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While it's important to be kind and empathetic to your audience, it's also essential to find a tone and stance that defines your brand. Subscribers want to see “real people” behind their social profiles.
Social networks allow you to learn from your competitors
All business profiles are generally open to the public, which provides an opportunity to better understand competitors and the strategies they employ to attract customers.
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After an analysis of the different profiles, from their tone to the different interactions, you can integrate into your strategy what seems most effective to you.
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Know the buying habits of your customers and new trends
Social networks are open to everyone, giving businesses the ability to track the activities of their consumers or potential audience.
This is especially useful for marketers as it helps them to be better informed and know their likes, dislikes or interests. Knowing this information will make it easier to design page content and improve digital marketing strategies to attract the right customers and meet their needs.
Shorten the return on your investments
Finally, another advantage of social networks for your business is that they increase the return on your investments. Social media marketing and advertising can help increase your ROI.
The reason is that the cost of advertising on these platforms is generally low compared to conventional modes. With digital marketing, you can reach hundreds or even thousands of people just by knowing how to segment ads.
They allow you to attract potential buyers while retaining customers.
Which social networks should you choose then?
As we have seen, the advantages of social networks for companies are multiple. Each of these networks has a function and the interesting thing is precisely to take advantage of it.
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Article to read: Roles of chatbots in running an online business
Yes, of course, we must use and even exploit all the possibilities that social networks offer us. But if what we want is to enjoy them, we must think about how and what each of them is for.
For this reason, we have prepared a list of social networks for you:
Facebook is the social network par excellence because it has nearly 2 billion active users per month. It allows you to give visibility to your company and the distribution of your content.
➡️ Yes, you should use it. To gain notoriety, because that's probably where you'll reach more people. It is important to differentiate not the creation of a profile for personal use but a business page.
➡️ He is not recommended to publish without control, because if your content is uninteresting or hogging walls and feeds, users will hide your posts or stop paying attention to you.
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It's a professional social network, it's networking in its purest form. Absolutely essential for obtaining and sharing information, as well as business and professional contacts.
➡️ Yes you must use it: To generate synergies, find opportunities and expand your professional networks. As with Facebook, it is important to differentiate between creating a personal profile from a page as a business.
➡ It is not recommended: To tell his life. Personal problems, elsewhere. On LinkedIn, the emphasis is absolutely on work, there are other social networks in which our anecdotes have a better place.
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It is a network based on photos shared by users. Although videos and stories are increasingly used, their great success is primarily due to their filters, thanks to which photos can be easily modified. Currently, you can also post reels.
➡️ If you have to use it. Because analysts consider it the visual tool with the greatest potential for businesses. It already has nearly 800 million monthly active users worldwide.
➡️ Not recommended. If your content isn't "pretty" or flashy, you won't be successful if you use it to post boring or "ugly" information. And do not overuse the filters, at this stage they are very recognizable and the excess is fake.
Tiktok
TikTok is the trendy social network. It already has 800 million monthly active users worldwide. It was the most downloaded app in March 2020 with over 115,2 million installs. It consists of creating short videos to share and allows you to publish and create content from 3 to 60 seconds.
➡️ Yes, you should use it. It is a good platform to generate creative content without needing a big production behind it. This is essential if your audience is young, since it is not a favorite social network for centenarians.
Moreover, it also offers the possibility of using TikTok Ads to have a noticeable reach, another of the advantages of using social networks for businesses.
➡️ This is not recommended if your audience is not young. This is not recommended, as it probably is on other platforms. If the brand is formal and creativity is going to be limited, it's best not to be either.
It allows users to search, share and organize images (and videos) according to their tastes, by downloading them or adding them from a website. All this is organized through the “pinboards” or thematic tables.
➡️ Yes, you should use it, if your work is very visual (fashion, design, art) to show it. It is a good showcase for products or services. If you like to share and see interesting images on a personal level, this is also a good place.
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➡️ It's not recommended: use it only to "rework" what other users post (because it will annoy), or advertise your products excessively, focusing only on that (because this will result in rejection).
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Microblogging social network, queen of hashtags to focus topics and guide conversations. Traditionally it supported 140 characters, although a few years ago they extended it to 280. In addition, it offers you the possibility of making “threads” of conversations.
➡️ Yes, you should use this: if you know how to condense ideas or relevant information into a small space, this is the real way to get subscribers. Potentially, he can position the company as a reference in his field of expertise.
➡️ It is not recommended: Mix personal and professional tweets (better to have an account for each thing) or, if possible, automate posts from another social network (it can be too noticeable).
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