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How to Create a Facebook Business Page

facebook business page

Facebook pages

If you've decided that it's time to add Facebook to your social media strategy and start enjoying the benefits of being on the platform, this article is for you. Setting up a Facebook business page takes a few minutes and you can do it from your smartphone or tablet if you prefer. Better yet, it's free! Follow the steps in this article and your new page will be up and running in no time.

Is Facebook right for your business?

If you’re going to the trouble of creating a Facebook business page, you should know that it will have a positive impact on your bottom line. If you’re not a big Facebook user yourself, you may be wondering if setting up and maintaining a page for your business is worth it. Here’s a quick rundown of some of the pros and cons of creating a Facebook business page:

The disadvantages of a Facebook business page

Facebook may be exactly what your business needs to connect with new audiences, but another social network may be better for you. Before you go any further, read this article on Which social network is best for my startup? For some tips on what the different networks have to offer.

Professional pages and personal pages

Now that we’ve established that Facebook is right for your business, let’s start by clarifying what we mean when we talk about “Facebook Pages.” As a personal Facebook user, you have your own Facebook profile page connected to your friends’. Your page may be visible to people who aren’t your friends, but this depends on your privacy settings, which can be set to public, friends only, or customized to include or exclude specific people from your friends list.

Facebook pages

People who aren’t your friends can “follow” you if you have this setting enabled, which means your content will appear in their News Feed, but they’ll only see content that you share publicly. A Business Page works a little differently. Everything you post is public and visible to anyone, whether they’re logged into a personal Facebook account or not.

People " love » the page rather than becoming “ » with it, and those who liked your page will see your posts in their news feed. Like a personal page, you can allow people who follow you to post on your page, comment on your posts, and send you private messages.

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If you have already created a personal Facebook profile for your business, you can quickly and easily convert it to a business page to enjoy the benefits of using Facebook for business. Simply click the “Get Started” button and follow the instructions.

What you will need before you start a Facebook business page

To make setting up your Facebook page as quick and easy as possible, it will help to have a few things ready before you begin.

Business Basics

Your page name is what people will use to find your business on Facebook, so ideally it should be the same as your business name. If you have a common business name or are a franchise, it can be helpful to add something to your name to clarify who you are, so people know they’re in the right place. For example, if your business was called Finance de Demain, the name of your Facebook page could be “ Finance de Demain Academy”.

You'll also need a short paragraph of information about your business: what you offer, where you're based, etc.

You can edit all of this information whenever you want after your page goes live, but it's worth taking the time to get it right from the beginning so that your page looks polished and professional when you launch it. Add information like your opening hours, contact details, and a map of your location.

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Profile and Cover Photos

You’ll want to choose profile and cover photos that present a good impression of your business. This photo should match your website’s branding. You may already have a suitable photo that you’ve used in a marketing campaign, or there may be one on your website that you could use. To ensure fast loading times and optimal image quality, keep in mind that your photos will display at the following dimensions:

Your profile picture should ideally be your logo, while your cover photo is a ‘widescreen’ image that runs across the top of your Facebook page. You could use this to show off your products, or perhaps your premises if you’re a shop, restaurant or local attraction.

Call to action

What do you want people to do when they visit your Facebook page? You can set a call to action to encourage them to visit your website, call you, get your app, or even make a donation. Deciding on the best call to action means thinking carefully about what you want to achieve from your Facebook page, so having a social media strategy in place will help. Of course, you can change your call to action at any time.

How to Create a Facebook Business Page

Now that you have gathered all the information and photos you need, it's time to launch your new Facebook page. This is a simple process, so it shouldn't take you long to follow the steps below.

Start

Open Facebook on your computer, log in to your personal account, and click “Create” at the top of the page, next to where your friend requests are. A drop-down menu will appear; select “Page.” Under “Business or Brand,” click the “Get Started” button.

Page name and category

You will now be asked for the name of your page. This will be the name of your business as well as the category in which your business belongs. In the category box, just type in a word or two that describes your business and you'll have some options to choose from.

For example, typing "Finance" will bring you many different types of finance and you can choose the one that best suits yours.

Full address

After choosing a category, you will then be presented with an address box for you to enter your business address. Don't worry, you can choose whether or not to display your full address or opt to only display your city and region. If you don't mind customers calling you, you can also include your phone number.

Upload your images

Next, you’ll be prompted to upload the profile and cover photos you prepared earlier. If you haven’t prepared them yet, you can skip this section. See how they look “in situ” and adjust them if necessary, as you may find that a significant portion of your cover photo is covered by your business name or profile photo.

Complete your page information

Your new page is up and running! Before you go any further, it’s worth clicking on ‘Edit Page Info’ at the top and filling in as much information about your business as possible. At the very least, you’ll want to add a short paragraph of information about what you do and provide your contact details. If you have a website, link to it in the designated area rather than including it in the page description, as this will ensure it’s a clickable link.

Configure your settings

Navigate to the Settings tab to configure your Page settings, such as who can find and post to your Page, whether people can share your posts and tag your photos, and more. Here, you can enable messaging so you can use your Facebook Business Page as another way for people to contact you for customer service inquiries.

You can enable a profanity filter and filter out comments containing certain words. You can also make other people " administrators » page so you can share publishing tasks with your colleagues or staff.

Set your notifications

Click the “Notifications” tab in the left bar of the Settings section to choose which actions you want to be notified about. Enabling notifications will help you respond to customers and prospects quickly. But you can also choose to have a summary notification every 12-24 hours if you’re worried about being bombarded.

What happens next after creating a Facebook business page? ?

Setting up your Facebook page is just the beginning. Let’s look at some of the activities you’ll need to take the time to have a Facebook Business page.

Writing articles

First, you’ll need to post regularly to get people engaging with your business. You may want to start planning your first few posts to get the ball rolling. To give you some initial ideas, some of the things you could post include:

If you’re serious about using Facebook to boost your business, try experimenting with the type of posts you write and the times of day you post them. Slowly, you’ll start to see what works for your particular audience by looking at which posts get the most likes, comments, or shares.

Once you’ve figured out what interests them most, you can make sure your posts are tailored to them. Ask questions to encourage people to comment on their answers. The more comments you get, the more likely your page is to be seen by the friends of those who already like it.

Grow your audience

You'll want to start increasing the number of people who "like" your page, otherwise you're effectively shouting into an empty room. Here's how you can start building your following:

Facebook

Manage your reputation

As your Facebook page becomes established, you will need to learn how to manage your reputation. This will help us know how to respond in the unlikely event of issues such as customer complaints. It is also good to see the nice things people say about you and make sure more people see them by responding and sharing nice comments.

Monitoring your page

By using Facebook Insights, you can monitor your page's performance to find insights about your audience, see which posts are performing best, and track how many people are liking your page. This will help you improve engagement with your page, which in turn should help drive traffic to your website and generate business.

In short...

As with any social media platform, you'll get the most out of Facebook the more you invest in it. Spend time interacting with the people who like and comment on your page and you'll have the beginnings of a loyal following. Now you're equipped, any concerns drop me a line.

Good luck

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