Secrets to making money on TikTok

Nowadays the social networks are part of our daily life. For those of us who have the opportunity to go online every day, it is difficult if not impossible to do without these social networks. These include Facebook, Twitter, LinkedIn for some and Instagram, WhatsApp, Telegram, TikTok, etc. for others. You can earn money on TikTok.

However, these networks are necessary evils because, when misused, they can harm us. It therefore becomes necessary to make good use of them and above all make them profitable. In fact, it has become convenient and easy to earn a lot of money on these networks. Even on TikTok, one of the latest and most famous social networks, you can also earn money.

What is TikTok?

TikTok is an application used to create and share short videos. It was originally called Douyin and was released in September 2016 in China. According to Oberlo, it currently has over 900 million monthly active users on the platform. Like Instagram, the main reason is influencer marketing. Thanks to this, people who can influence others can earn money just by using their TikTok account.

According to my analyses, TikTok would be a more powerful tool than Instagram in terms of digital marketing. THE " Stories » Instagram videos are a bit similar to TikTok videos, but they expire after 24 hours. That's where TikTok is powerful. TikTok is actually similar to YouTube. Meaning you can post a video today, but the algorithm picks it up months later and starts pushing that video into the feeds of people who want it.

The fact that your videos don't disappear has a lot of power because it can generate a lot of traffic. That's why people sometimes get millions of views on their TikTok videos with very few subscribers. Again, there's a lot of interest and not much content.

So the algorithm pushes it to people that it thinks will be receptive to that content. And there you go, you wake up to millions of views with very few followers. If you want to opt for this way of earning money, follow the steps mentioned below.

Look first for popularity, notoriety

Do you want to win some money, build your market. This is the most important phase if you want to make money on networks in general. This is very easily explained in marketing since you need a market on which you will advertise or sell. To have this notoriety, here are the steps to follow:

Anyone who has ever taken a marketing course knows the basics. It's the same for any business you start.

• Who are you and who will like your product (target market)? For TikTok, that means having an idea of ​​what kind of videos you'll be posting and being consistent.
• Will your videos be fun?
• Or are you looking for a romantic and airy atmosphere?
• How do you want people to see you?

Like all social media platforms, you’re only as good as your content. Being a social influencer, whether on Instagram, Twitter, or TikTok, takes a lot of work. Your content needs to be fresh, interesting, unique and up to date. This means several new videos, every day. So you have to post every day.

This is probably the most important and difficult step in my opinion. It all depends on how well you do steps 1 and 2. Do you remember Easterling? She has over 54 million followers on TikTok. However, estimates range from 10 to 000 million subscribers before you can actually monetize your account. The best way to get followers is to understand what your target market wants to see and upload quality content to them multiple times a day. Once you have achieved a large following on TikTok, you can start making real money. I tell you about it.

How much do TikTokers earn?

How much you make on TikTok depends heavily on how you leverage the app and integrate your strategies. A common denominator between these strategies is building an enthusiastic and engaged audience. When you do this, brand partners are more likely to take the first step and approach you.

To earn money directly on TikTok, you need to: be 18 years of age or older, have more than 10 000 subscribers and have at less than 100 views in the last 30 days. You can then apply for the TikTok Creator Fund in the app. But just like painting a picture or figuring out your ex's relationship status, making money on TikTok requires a bit of creativity.

While there are official app-funded ways to make money, there are plenty of other ways to make money on the platform even if you don’t have a ton of followers. Like social media creators active on other platforms, many TikTok users have already reached financial success through the app. And while TikTok may seem like a new frontier, the strategies you can use to make money will likely feel familiar.

There are many ways to make money on TikTok (see below), and how you monetize your account will determine your earnings.

Earn TikTok Money well said

Can this addictive app for young people and gaining popularity all over the world help you make money and start an e-commerce business? The answer is simple: yes. I show you all the ways to do it step by step.

✔️ Influencer marketing

 You’ve probably heard this before, and it’s similar across all social platforms. The company hires influencers to use their videos to promote their products/services/brand, in the hopes of generating sales. In fact, one of the ways to make money is through money on tiktok is becoming an influencerr.

 One of the biggest influencer campaigns on TikTok was Mucinex, which worked with multiple influencers to promote its product between Halloween and flu season. In the various videos, the influencers wake up looking like goofy zombies. Then, they catch Mucinex. After that, the videos focus on influencers looking fabulous and dressed for the club. The idea is that Mucinex can help you recover in time for a weekend party, even if you feel like dying.

✔️ Sponsored content posts

Based on information from the iconosquare site, you can gain average $1 to $2 for every sponsored view on TikTok. Once you build a following in the app, you can engage with brands and pitch their services. The best part is that you don’t need to have millions of followers before you can pitch to brands.

All you need is a few thousand engaged followers and you're good to go. Find brands that want to grow their presence on TikTok and reach out to them.

✔️ You launch on your own account

Once you become a hugely popular TikTok star, you can start your own line of makeup, clothing, and more. You can also use your fame to launch your career. The good news is that you don’t need thousands of followers before you can sell your own products or services. Similar to other social media platforms, you can use TikTok to promote your business or store.

Honestly, the secret is to create compelling content that grabs your customers' attention. Even with 100 subscribers, you can start making sales through the platform. For example, you can run a beauty product business, create creative 15-second makeup tutorials and post them on TikTok. Same for other products.

✔️ Make Money on TikTok as a Consultant

If you're an expert on all things TikTok, many need your advice. As this social platform is still relatively new, people will pay money to hire you as a consultant to help them create their strategy, build their brand, and boost their followers.

Regardless, for those looking to make a living from TikTok, proceed as you would with any business venture. Just do your research and be smart.

✔️Run TikTok Ads

The bulk of TikTok users havebetween 18 and 24 years old. This makes TikTok a solid advertising choice for brands who want to market their products to the Generation Z. TikTok ads come with simple and powerful tools to help you advertise to users. Ad formats vary by region.

However, all of them allow you to customize your targeting based on age, location, interests, and other factors. You can select one or more formats that work best for your brand. The most popular types of TikTok ads include:

In-feed video: appear on the page for you from TikTok users who meet your targeting parameters.

Trademark takeover: This allows your ad to expand across the entire width of the screen for a few seconds. It then becomes an in-feed video ad.

Hashtag Challenges: Create engaging challenges that encourage user-generated content. These challenges appear in the Discovery section on TikTok. This option is only available to managed brands that work in collaboration with TikTok sales representatives. There are several other types of TikTok ads you can experiment with. However, note that some are only available to certain account types.

✔️Become a sponsored content creator

To become a sponsored content creator, you first need to develop a large and engaged follower base. Once you have built your community, you can reach out to brands to discuss a collaboration. Brands can pay you to create sponsored content, such as promotional videos or sponsored posts.

✔️ Collect tips or donations

TikTok introduced a tipping feature that allows some creators to earn money through tips and donations. Fans can use this feature to show their gratitude to creators they love. Video gifts allow viewers to send virtual gifts and coins to creators. Some creators can collect gifts during a live stream. Gifts can be exchanged for diamonds, TikTok's digital currency.

When you save enough diamonds, you can exchange them for real money. Creators can also use tipping platforms to earn money. Tipeee, Ko-fi and Buy Me a Coffee can be connected to your TikTok account to function as a tip jar. After accumulating enough coins, it is possible to withdraw or redeem the money from a minimum of 25 euro = 3125 coins up to a maximum of 1000 euros = 125 coins per week.

✔️ Get payments from the TikTok Creator Fund

This is the app-approved money-making method we were talking about earlier. On July 22, 2020, TikTok announced its new Creator Fund'committing to donate US$200 million to "encourage those who dream of using their voice and creativity to ignite inspiring careers." So, how to get your hands on this creator's money? The application has a few boxes that you must check before you can apply:

• Be located in the United States, United Kingdom, France, Germany, Spain or Italy
• To have at least 18 years old
• At least 10 000 subscribers on the account
• Have at less than 100 views videos in the last 30 days
• Have an account that complies with TikTok Community Guidelines and Terms of Service

You can apply for the Creator Fund via the app, as long as you have TikTok Pro (the best things in life.

✔️ TikTok Bonus

TikTok Bonuses is a new way that TikTok has used to earn money through referrals. In other words, you can earn money simply by inviting your friends and family to join the platform using your referral code.

The money collected can be exchanged by PayPal or sent directly to your bank account. This new feature is displayed on your profile in the top left as a gold coin or next to the videos. If you don't see it, the app may need to be updated or may not be available in your country yet. If you click on the icon, you can click on the word " Invite " to start sharing your referral link and earn points for every user who manages to download the app from your referral link.

✔️Be more active with LIVE

If you are a student, this silver necklace is absolutely your first choice. The silver color will show your vitality and your youth. exceed 1000 subscribers, you may have the option to enable live streams. This can be a great opportunity to earn lots of coins through virtual gifts that other users can give you. Take it to your advantage!

Live streams are a good source of income, but they are not available to all users. Rather, you must have a minimum number of followers. You need to more than 1000 subscribers minimum.

✔️Do affiliate marketing

Affiliate marketing is when you promote other companies' products on your TikTok account in exchange for a commission on each sale made through your affiliate link. To be successful in affiliate marketing, it's important to find products that fit your niche and appeal to your audience.

How gifts work on TikTok

Gifting on TikTok is a feature that allows users to donate to their favorite content creators while they are live streaming. Users can purchase virtual coins called "TikTok corners" with real money and use them to send virtual gifts to content creators. When a user sends a virtual gift, it appears as an animated icon on the live broadcast screen and is accompanied by a personalized message.

The content creator then receives a portion of the amount spent to buy the TikTok coins. The more expensive the gifts, the more money the content creator earns. This is how the gift system works on TikTok.

Users can purchase TikTok Coins by tapping the " " in the TikTok app. TikTok Coins are sold in packs ranging from 100 to 10 pieces. Coins vary in price depending on the country you are in. Users can send virtual gifts to their favorite content creators while they are live streaming on TikTok. To send a gift, simply tap the "gift" located at the bottom of the live broadcast screen. Users can then choose the gift they want to send and add a personalized message.

✔️ Content creators receive a portion of the amount spent

When a user sends a virtual gift, the content creator receives a portion of the amount spent to purchase TikTok Coins. The amount the content creator receives depends on the price of the virtual gift. For example, if a user buys a pack of 1000 TikTok coins for $10 and sends a virtual gift worth 100 TikTok coins, the content creator will receive approximately $1.

Content creators can exchange the TikTok Coins they received for real money through the TikTok app. The conversion rate depends on the country they are in. For example, in the United States, a content creator can exchange 1000 TikTok coins for $5.

Virtual gifts have real monetary value and can be considered as tips for content creators. Users should therefore be careful when sending virtual gifts as they spend real moneyThe gifting system on TikTok is a way for users to support their favorite content creators and for content creators to earn money from their work on the platform.

Alternatives to TikTok

1. YouTube Shorts 📹

With no less than 2 billion users connected each month, YouTube is without a doubt THE reference video platform in the world. A dominant status that the American giant intends to preserve in the face of the emergence of new challengers like TikTok. To counter the virality of ultra-short formats made in TikTok, YouTube launched YouTube Shorts in 2020.

These are vertical videos of a duration maximum of 60 seconds, designed for quick consumption from a smartphone. Creators have access to an arsenal of creative tools to bring their ideas to life: visual effects, text overlay, speed control, image and sound inserts, etc. All compiled in a dedicated feed bringing together the best Shorts in trend.

In short, YouTube has pulled out all the stops to offer a user experience at least as addictive and creative than TikTok. But when it comes to monetization, can YouTube Shorts compete with the eye-watering payouts promised to the Chinese network's superstars? Not yet... Unlike traditional videos, YouTube Shorts do not allow for the insertion of ads. It is therefore impossible to directly generate advertising revenue with this emerging format. For the moment, monetizing Shorts takes a slightly more circuitous route.

Their real interest is to serve as a springboard to quickly build an engaged audience on YouTube. By focusing on well-targeted creative and catchy concepts, any creator can see their Shorts take off and go viral quite easily. Which will allow it to gain thousands, even millions of additional subscribers in just a few weeks.

Once this impressive pool of subscribers is built, the creator just has to skillfully redirect his audience to his flagship content: standard YouTube videos. Those which, via advertising revenue, bring millions of dollars each year to star YouTubers like PewDiePie or MrBeast.

As we can see, YouTube Shorts are fully part of a global business strategy to maximize profits on the platform. As long as the transfer is well orchestrated, this winning combo shorts + Long-Format videos can be extremely lucrative in the long term. It is up to the smartest creators to play intelligently on this complementarity.

YouTube does not intend to stop there and is already testing advertising revenue sharing models on Shorts, in order to make the format directly monetizable. One more threat for TikTok, obliged to react to continue to attract talent ! Some creators report earn hundreds of dollars per month on YouTube Shorts. The potential seems promising!

2. Instagram Reels 🎥

With over 1 billion active users, Instagram remains one of the most influential social networks. And while photos historically reigned supreme, video is taking an increasingly important place. To meet this need and counter the advance of TikTok, Instagram launched Reels in 2020.

This is a vertical and short video format, which can go up to 30 seconds. Users can express their creativity using a multitude of tools: visual effects, audio, texts, etc. Technically impressive, Reels are starting to find their audience, especially among the youngest. But since Instagram is above all a showcase for Instagrammers, the question of monetizing Reels is crucial to motivate creators. Because unlike classic photos and videos, it is still impossible to integrate advertisements into the heart of Reels.

Fortunately, Instagram has been offering a “ Fund for creators » aimed at incentivizing and rewarding the production of quality Reels. Modeled on the TikTok Creator Fund, this fund allocates a financial envelope to videographers every month based on their performance. The amount paid depends both on the volume of views generated and compliance with Instagram editorial recommendations.

Although these bonuses remain for the moment quite symbolic, they demonstrate Instagram's desire to push this promising format. Especially since the monetization prospects do not stop at the creators' fund.

Many successful Instagram influencers have quickly understood the full potential of Reels to promote brands. Sponsored or not, these mini-videos are an effective storytelling medium to showcase products to their audience. A product placement that can bring in big bucks depending on the influencer's fame. Above all, a viral Reels video helps the creator to significantly expand their visibility. Enough to catch the eye of big brands ready to generously compensate them in exchange for sponsored content on their Instagram feed.

Between the creator fund, paid partnerships and the possibilities offered by a wider audience, Reels are therefore starting to show some financial potential. It remains for the most imaginative creators to appropriate them with talent to transform the test! For the moment, Direct monetization possibilities are limited. But eligible creators can receive a bonus via the Reels Play fund, and be paid thanks to in-stream advertisements.

3. Snapchat Spotlight🌟

With over 100 million daily active users, Snapchat is an integral part of the social media landscape. His strength ? A use focused on sharing ephemeral photos and videos between close friends. But with Spotlight, Snapchat could well become the new favorite app for content creators.

Launched at the end of 2020, Spotlight is a public video feed allowing the most creative Snapchatters to shine in the community. A bit like the Fyp of TikTok Ultimately. Except that Spotlight highlights Snaps of only a few seconds. Something to delight aficionados of ultra-short formats.

But what really sets Spotlight apart from the competition is its creator compensation program. Snapchat has unlocked more than 1 billion dollars to directly pay the creators of the most popular Snaps. Spotlight's ad revenue sharing allows them to earn up to thousands of dollars per month! In concrete terms, the more views a video generates, the more the creator pockets a substantial check from Snapchat. Some lucky people have already cashed in $40 bonus for a single viral Snap! Not bad for just 10 seconds of content...

Of course, earning a living solely from Snapchat Spotlight is highly unlikely for the average person. Only creators who manage to engage a massive audience earn the huge sums mentioned. But the program is nonetheless an enticing opportunity to make a little pocket money. Especially since the payment process and eligibility thresholds are intentionally very accessible.

Where TikTok or Instagram require specific criteria on content, Snapchat pays for every video published on Spotlight, without exception. A welcome simplicity to motivate casual Snapchatters to try their luck. And with an average of $25 per million views, inheriting a few dollars is no longer a dream.

So of course, we are still far from 70% of advertising revenue redistributed to creators on TikTok. But for a platform that has so far been fairly impervious to the financial ambitions of its members, this is an interesting first step. In the merciless war to attract the creative talents of the moment, Snapchat could well have a move to play. Watch this space... Make Money on Snapchat therefore becomes child's play.

4. Triller 🎤

Triller is positioning itself as TikTok's direct competitor in the video niche. short and musical videos. And the American application intends to dethrone the Chinese giant by attracting the most prominent content creators, with attractive remunerative programs. Let's examine the different strategies deployed by Triller to motivate talents to join and animate its platform.

Just like TikTok, Triller prioritizes a fund dedicated to creators, pompously titled “ Triller Money ". $250 million has been set aside to directly pay videographers who publish quality, viral content. The amount of bonus varies depending on the number of views, but can quickly take on high proportions for the stars of the application.

Triller would pay up to 5 dollars for 10 views, which is 5 times more than its rival TikTok! Challenges punctuate this program to inspire creative emulation and bring out new talents. Enough to motivate ambitious people to produce more and more original content.

But beyond this announcement effect, Triller is mainly banking on juicy contracts offered to already known influencers and celebrities. The idea: guarantee them comfortable income if they agree to desert TikTok to join Triller and publish there exclusively. A strategy of “ headhunters » which would allow Triller to be less dependent on an algorithm to emerge its stars.

Among the big names who have already succumbed to the call of Triller, boxer Mike Tyson. But also music headliners like Lil Wayne, Kendrick Lamar or even DJ Diplo. Proof that the application appeals to both athletes and singers. Its alliance with certain American sports leagues should further strengthen its leadership in capturing exclusive premium content.

Well aware that the key to success lies in engaged communities of creators, Triller does not hesitate to put its hand in the wallet. It remains that the viability of such an economic model, based on a few global stars, can challenge. Time will tell if Triller's offensive strategy will prove true pays off in the long term to steal from TikTok its crown as king of short videos. But one thing is certain, star creators are already guaranteed to monetize their talents at a high price, whether on TikTok or Triller!

5. Likee

To generate income with Likee, the key is to create engaging and original videos that will appeal to your audience. Choose themes, video effects or types of content popular with Likee users and adapt them to your personality

Once your quality videos are uploaded, make sure to make them visible using popular hashtags that match their theme. Interact regularly with other creators on the network by commenting and liking their content. In return, they will be inclined to come to your profile.

Also broadcast live on Likee at times of high audience to encourage users to send you virtual gifts that can be redeemed. Also consider participating in challenges and contests sponsored by the application: some are profitable. Last tip, when your number of subscribers and views allows it, activate the official monetization program from Likee. Your videos will then earn money based on their audience. Be regular and Like can become a source of income!

Summary

Although competitive, TikTok has real monetization potential for the most talented and involved content creators. The key on this social network is to build and engage a significant audience around your videos.

To achieve this, take maximum care of your videos by focusing on entertaining or useful content, impactful video effects, and a strong identity. Don't hesitate to spend time defining your editorial line and refining your brand image. With consistency and patience, your community will gradually grow.

Once a solid audience is established, monetization opportunities will appear via the TikTok Creators Fund, direct donations, partnerships with brands or even the sale of derivative products. Know how to diversify these sources of income to maximize your earnings.

FAQ

Q: How many subscribers do you need to make money?

R: There is no minimum number of subscribers required. However, the larger your audience, the more brands will be interested and the higher your potential revenue. Aim for at least 10 000 subscribers is a good base.

Q: Can I make money with few views?

A: Yes it is possible, with the Creator Fund program that pays from 1000 views per video. But having more significant views (hundreds of thousands or millions) will open up more monetization options.

Q: How do I receive donations through TikTok Live?

R: First activate the live function on your profile. Your subscribers will then be able to send you virtual gifts during your lives, corresponding to real money donations.

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