Home » Posts tagged benefits of content marketing

Tag: benefits of content marketing

Content Marketing Strategy

By Faustin Djoufouet Published in Marketing
Content Marketing Strategy

Content marketing is the creation and distribution of digital marketing materials with the goal of increasing brand awareness, improving search engine rankings, and engaging audiences. Businesses use it to nurture leads and enable sales using website analytics, keyword research, and targeted strategy recommendations. Content marketing is therefore a long-term strategy. In this article, I show you how to put together a content marketing strategy. Why is content marketing so important to business?

Read more >

What is content marketing?

By Faustin Djoufouet Published in Marketing
What is content marketing?

What to know about content marketing? Content marketing is the process of consistently publishing relevant content that audiences want to consume in order to reach, engage, and convert new customers. This implies that brands act more like publishers. They create content on channels that attract visitors (your website). Content marketing is not the same as marketing with content. He is customer-focused, addressing their important questions, needs and challenges. In this article, I will give you the definition, why many big companies use it to generate more ROI from their marketing. And why you should start using it right away!

Read more >