How to optimize your natural referencing
The 10 key steps to optimize your natural referencing
Natural referencing, or SEO (Search Engine Optimization), consists of improving the positioning of a website on the results pages of engines like Google, Bing or Yahoo. The goal is to appear as high as possible in search results for strategic keywords, in order to attract more qualified visitors and increase conversions. According to a Moz study, the majority of a site's traffic comes from search engines. Being visible is therefore crucial.