The world of SEO is constantly evolving. Each year brings new trends, changing algorithms and emerging tools. To remain competitive, it is essential to anticipate the future essentials of natural referencing now. You will need to think about essential SEO tools because many SEO mistakes should be absolutely avoided.
Switching a website to the HTTPS protocol for SEO has become essential to hope for good natural referencing. According to Google, HTTPS is even a positive factor that can boost the positioning of a page in search results.
Optimizing your images for SEO can be VERY beneficial for the SEO of your site. In fact, images are key elements on a website, both for user experience and for natural referencing. According to a Hubspot study, pages containing images get 94% more views than those without them.
On the web, competition is fierce to obtain the best positions on Google. In this ruthless fight, knowing your rivals precisely is essential to gain the advantage. Conducting a thorough competitor analysis should therefore be the first step in any winning SEO strategy.
Natural referencing, or SEO (Search Engine Optimization), consists of improving the positioning of a website on the results pages of engines like Google, Bing or Yahoo. The goal is to appear as high as possible in search results for strategic keywords, in order to attract more qualified visitors and increase conversions. According to a Moz study, the majority of a site's traffic comes from search engines. Being visible is therefore crucial.
The natural referencing of a website is largely based on the quality of its text content and its technical structure. But did you know that title and meta description tags also have a crucial role to play in improving your rankings?