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What social networks for marketing my business

By Faustin Djoufouet
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On which social networks can I market my business? Social networks are good means of communication and marketing for companies. Nowadays, we are faced with the constant growth of a multitude of social networks. However, there is already a real problem of choice social platform for profit. Which social networks should I turn to when implementing a marketing project for my business?

The prosperity of a business these days also depends on the implementation of a marketing strategy on social networks. A model of using social media for such a purpose requires orientation to the appropriate social platforms.

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For this, the choice of social networks for the valuation of your company can be difficult.

In this article, we have identified some social networks and their advantages to help you build your marketing plan on the Internet. Let's go!!

🌿 The Social Media Marketing Feature

When we talk about Digital marketing, le Network marketing social comes in sixth position. Thus, the question that “ What social networks for marketing my business? " in its place.

When it comes to marketing, doing social media marketing is a solid way to get more customers. If you don't talk to them directly on these social platforms, you inevitably miss opportunities.

It is the prerogative of marketing that challenges all categories of business: small and big.

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It is an action of marketing on the Net which requires the creation and the publication of information. These contents must be related to the business that you do. It will just be necessary to adapt the communication policy to each of the social platforms used.

Social media marketing involves animations such as:

  • Writing and publishing textual content,
  • Taking and publishing photos and images,
  • Editing and publishing videos, etc.

This helps to attract a large audience and to face the competition found there.

🌿 How do I choose my social networks?

The power of social networks for communication and marketing in a company is unimaginable. However, with the number of social platforms constantly increasing, we often do not know which foot to dance on.

Businesses tend to be scattered and don't use social media properly. So, how to behave on social networks?

To choose the platform that should meet your objectives, you must ask yourself these questions:

  • What am I selling (items or services)?
  • Do I have a B2B or B2C activity ?
  • Who is my target clientele?

When these questions are validly answered, you can already have an idea of ​​which platforms to choose.

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The social platforms particularly popular for professional and marketing purposes are Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok. 

🌿 Social networks popular for marketing

Today and for several years, social networks are becoming more and more important in the communication strategy of companies.

They offer you proximity to your customers and prospects that is not possible with other communication channels. Here are the best social networks according to Finance de Demain :

✔️ Facebook 

Facebook is a social platform that can be considered a real channel for all types of businesses. She has to her credit over 2,7 billion users worldwide.

This platform represents nowadays, the one that counts the largest number of browsers. Your potential buyers, subscribers and business rivals are already there.

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Now, Facebook is effectively a means of promoting any type of business. To do this, you need to expand your popularity by staying in constant contact with your community on Facebook.

So, you just have to create a professional page that will allow you:

  • To expose your business;
  • Communicate constantly with your audience;
  • Stay competitive;
  • Marketing your products, etc.

This platform has ad campaign services like Facebook Ads to boost results.

✔️ LinkedIn

This social platform is considered the place par excellence for meetings with B2B companies.

Currently, job seekers are counted among the users of this social network.

That's why it's the perfect platform to help businesses:

  • Show their area of ​​expertise;
  • Create and grow your professional audience;
  • Research and find new collaborators;
  • Develop and publish online training;
  • Recruit employees and collaborators;
  • Sell ​​products, services, etc.

✔️Instagram

It is a social platform in which companies that demand more to highlight visual marketing find their satisfaction.

If you are in cosmetics, so this is the ideal place to advertise.

 This is why they are characterized as being social networks of the " and something beautiful ". It is a platform that promotes the beautiful image and requires few words to communicate.

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For a good impactful visual communication strategy, you will be in the right place. It would suit the business of fashion and beauty, gastronomy, tourism and travel, decoration, Fitness and sport…etc.

✔️Pinterest

Like Instagram, Pinterest is a social platform that highlights the visual aspect of this content (images, photos, etc.). Users of this platform go there to be inspired by new ideas.

Thus, your company's marketing strategy will be carried out in this direction. If you plan to generate significant traffic to your various other social networks and websites, Pinterest is there. appropriate.

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It also allows you to highlight a product and subsequently boost sales. Because if a large audience becomes aware of your services, none of them will certainly be interested and will look for a way to contact you.

Whether for Pinterest or Instagram, you have to bet on the quality of the photo published.

You will need this to generate interest for Internet users and emulation for competing companies. Therefore, invest in good quality cameras.

✔️ Twitter 

It is a specialized social platform for sudden communications. Tweets or posts should be no longer than 280 characters. 

These tweets must be both precise, concise and catchy to captivate the attention of users.

If the retweets obtained thereafter are numerous, they can cause more visibility to the company, allowing a large audience to learn about your products and services. Which no doubt will boost your turnover.

✔️ YouTube 

This social platform highlights the design of videos. This platform allows you to publish videos for:

  • Present user guides. As a business, you have products or services for your customers. Thanks to this platform, you can present your offer to the various users and this on video.
  • Deliver recommendations and carry out storytelling;
  • Disclose a product and service for a commercial purpose. You may happen to create a new product for marketing. Thanks to YouTube, you can introduce it to the public and wait for their feedback.
  • Etc

Take advantage of this platform to make your business popular and make additional profits.

✔️ TikTok 

TikTok is a platform strongly recommended if one of the targets of your business is young. This social platform highlights the editing of comedic videos.

For these videos to have enough views, they must follow certain standards such as:

  • The customization of videos thanks to well-imagined effects; 
  • The playful aspect;
  • The duration of a few seconds;
  • Editing with a melody in the background;
  • A rhythmic and fun montage.

This platform is aimed more at the young population. If the services you offer in your article are more beneficial for men, then this channel is best placed to allow you to reach as many people as possible.

This will allow you to increase your turnover and therefore your profit. Here is one of our articles that shows you how to make money with TikTok.

🌿 What strategy should you adopt when using social networks?

When using social networks for marketing purposes, you must have certain elements for it to function properly. First of all it is important to have a document that highlights/results your objectives on social networks.

Subsequently, this same document must contain the actions that you will take to achieve these objectives.

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The indicators that will serve as a compass to monitor and measure your progress must also be included.

Furthermore, it is necessary to list all your social media accounts: current and future. At the same time, classify the specific objectives for each platform.

🌿 Closing

Ultimately, social networks are nowadays considered as real marketing tools. They are necessary to set up actions of marketing and development in renown of a business.

To achieve this, we have offered you some suitable platforms to easily achieve your goals.

You have the choice between Facebook, LinkedIn, Instagram, Pinterest, Twitter and TikTok. here are some benefits of social networks for business.

🌿 Frequently Asked Questions

What do we mean by social media marketing?

Social media marketing is the use of social media for promotional purposes. This consists of popularizing a brand and marketing products and services in social networks.

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This offers the possibilities for companies:

  • To increase the popularity of their products and services;
  • Create an active audience;
  • Have their products and services purchased;
  • Measure the interest of Internet users for the company;
  • Ensure a good service to the client on social networks;
  • Promote their products or services to the target audience;
  • Control winnings and adapt the appropriate strategy.

How to effectively promote your business on social media?

First of all, it is necessary create different accounts social networks for your business. Subsequently, it is important to adopt the right actions to promote your animations on these platforms.

Faustin Djoufouet

I am a Doctor in Finance and an Expert in Islamic Finance. Business consultant, I am also a Teacher-Researcher at the High Institute of Commerce and Management, Bamenda of University. Group Founder Finance de Demain and author of several books and scientific articles.

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