Yadda ake Fara Hukumar Talla ta Dijital

"Ina so in fara hukumar tallace-tallace na dijital don taimakawa ƙananan kayayyaki girma. Yadda ake yi? Tabbas kuna cikin masu son samun wasu amsoshin wannan tambayar. To kun zo wurin da ya dace. A cikin wannan duniyar jari-hujja, inda riba shine fifiko, sababbin kamfanoni da tsofaffi suna son ƙara yawan dawowar su.

Don wannan, sun ƙaddamar da kansu a cikin sararin dijital don haɓaka hangen nesa a duniya. Wannan ganuwa akan gidan yanar gizo na dijital yana amsa wasu lambobi waɗanda ƙwararru kawai suka ƙware.

Wadannan kwararru gaba daya suna kafa hukuma; da muke kira" dijital marketing hukumar ". A cikin waɗannan hukumomin tallan gidan yanar gizon, zaku iya samun masu tallan gidan yanar gizo, masu sarrafa zirga-zirga, ƙwararrun Google Adwords, da sauransu.

Don haka ya dace mu tambayi kanmu: Yadda ake Fara Hukumar Talla ta Dijital ? ". Don haka, a cikin wannan labarin za mu yi ƙoƙari mu ba da wasu amsoshi ga wannan damuwa. Amma kafin mu fara, ga yadda Zuba jari a cikin dukiya mataki-mataki. Muje!!!

🔰 Menene hukumar tallan dijital?

Hukumar tallan dijital ta kasance har yanzu mai suna hukumar tallan gidan yanar gizo. ƙwararren kamfani ne a cikin haɓaka abun ciki na dijital don haɓaka sanannun abokan ciniki ko cibiyoyi.

Don yin wannan, zai ba da sabis da yawa ta hanyar tattara ginshiƙai waɗanda zai zama dole don dogaro don samun sakamako. Waɗannan levers na goyon baya sune injunan bincike, cibiyoyin sadarwar jama'a, imel, alaƙa, da sauransu. Za a yi zaɓin waɗannan kayan aikin bisa ga manufofin tallan dijital na abokin ciniki.

Babban manufar hukumar tallan dijital shine don inganta kasuwancin ku akan yanar gizo. Amma a nan shi ne: haɓaka sanannun ku yana buƙatar haɗin gwiwa na ƙwararrun ƙwararru da yawa waɗanda ke aiki a cikin nasu ƙwarewar.

Koyaya, sarrafa mutane da yawa (masu kula da zirga-zirga, kwararru Google Adwords, Webmarketer, da dai sauransu) na iya zama mai rikitarwa. Don haka sha'awar hukuma lambar tallace-tallace

Lallai, na ƙarshe yana hana ku yada kanku sosai ta hanyar daidaita duk hanyoyin sadarwar dijital ku: Imel, SEA, SEO, alaƙa, hanyoyin sadarwar zamantakewa, da sauransu.

Hukumar tallan gidan yanar gizo sannan yana aiki akan matakan 6 : Fahimtar masu sauraron da aka yi niyya, Tantance halin da kuke ciki, Dabarun tallan dijital na kamfanin ku, Nazari na mahimman alamun aiki, The tunani na zahiri SEO da haɓaka shafi na saukowa

Sha'awar hukumar tallan dijital ta ta'allaka ne ga ikonta na amfani da levers na dijital don tabbatar da ganin ku da sanannun ku. Gabaɗaya hidimominsa sun ta'allaka ne akan abubuwan da suka biyo baya.

🔰 Yadda ake Ƙirƙirar Cibiyar Talla ta Dijital

Zana hukumar tallan dijital ku, ba abu ne mai sauki ba. Don fara wannan aikin, yana da mahimmanci a fara aiwatar da ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun ƙayyadaddun kasuwannin duniya. Wannan binciken zai ba ku damar samun ra'ayi mai ban mamaki game da halin da ake ciki da halayyar kasuwancin kan layi.

Wannan hangen nesa, iyakar aikin, zai ba ku damar samun bayanai iri-iri akan masu fafatawa da aka riga aka gabatar akan layi. Bugu da ƙari, za a fi sanar da ku game da abubuwan ƙarfafawa waɗanda ke jagorantar ku don ƙirƙirar hukumar tallan dijital. Don haka zaku iya yanke shawarar ku ta ƙarshe.

Daga baya, za ku sani zabi ainihin yanki na gwaninta na hukumar tallan dijital ku da ta dace da ku. A ƙarshen duk yanke shawara, zaku iya tantance takamaiman tayin ku da yuwuwar maƙasudin kasuwancin ku.

Ƙirƙirar hukumar tallan dijital za a iya yi a cikin matakai 5.

✍️ Mataki na 1: ayyana ayyukan ku da abokan cinikin ku 

Abu na farko da za ku yi shine ayyana ayyukan ku da kasuwar ku. A wannan yanayin, yana da kyau a yi a cikin reshe inda kuka yi fice. Don gane cikakken abokin ciniki, dole ne ku tsara masu saye.

Les masu saye mutum nufin sanin wanda muke magana da shi, don haka galibi wannan mutumin yake so. Don haka, yawan sanin abokan ciniki, mafi kyawun sadarwar dijital za ta kasance.

✍️ Mataki na 2: tsara tsarin kasuwanci 

Shirin kasuwanci shine takarda mai mahimmanci wanda zai kasance tare da mahalicci da dan kasuwa a cikin aikinsa akan tsare-tsaren kudi, kasuwanci da dabarun. Ta haka ne zai ba da damar tantancewa da tabbatar da amincin aikin da kuma ribar da yake samu.

Don yin wannan, kuna buƙatar ayyana:

• Adadin kashe kuɗi don gudanar da aikin
• Nau'in sabis ɗin da za a sayar wa abokan ciniki
• Yawan ayyukan da za a sayar don samun riba

Shi ke nan don wannan matakin

✍️ Mataki na uku: Samar da dabara don samun kwastomomi

Ba a ma maganar kamfanonin jari-hujja masu banƙyama waɗanda ke nufin haɓakawa a kowane farashi, duk kamfanoni, ƙungiyoyi, ƙungiyoyi suna rasa abokan ciniki kowace shekara (10% bisa ga Harvard Business Review): sun sami mafi kyau ko mai rahusa a wani wuri, sun ƙaura ko rufe…

Don haka yana da mahimmanci don tabbatar da dorewa da ci gaba na kamfani (ko ma don jimre da farashi daban-daban) don nemo sabbin abokan ciniki. Da zarar an zaɓi abokan cinikin da aka yi niyya, levers na dijital da aka fi amfani da su don nemo abokan ciniki sune:

• SEO idan kuna da gidan yanar gizon;
• Dandalin zamantakewa (LinkedIn, Twitter, Facebook, Instagram);
• Imel (inbound marketing);
• Talla (tallar Google da tallan Facebook);
• Abubuwan talla a cikin bulogi.

✍️ Mataki na 4: Juya al'amuran ku zuwa abokan ciniki

Don samun duk rashin daidaituwa a gefen ku kuma canza masu sa'a zuwa abokan ciniki, dole ne ku ba da ƙarfin ku ga ƙwararrun abubuwan da suka dace. Ko kun yi sanyi-sayar da su ko samun su kai tsaye daga sashin tallan ku.

Kuma a can, yana da mahimmanci cewa sassan tallace-tallace da tallace-tallace sun kasance cikin cikakkiyar yarjejeniya kan abin da ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun kuma.

A matsayina na mai siyarwa, sau da yawa yakan faru da ni don fuskantar fuska yayin haɗin farko tare da ƙwararrun tsammanin cewa babu abin da ke tafiya kamar yadda aka tsara. Mai shiga tsakani na bai san kamfanin da nake yi wa aiki ba, haka kuma kayayyakin da yake sayarwa...

A nan, abin da ake tsammani ba shi da isassun ƙwararru kuma a wannan yanayin, babu wanda ke kula da cimma manufofin su. Babu talla ko tallace-tallace.

Maganar gargajiya tana adawa da tallace-tallace da tallace-tallace. Don tallace-tallace, masu tallace-tallace ba su san yadda ake sayarwa ga ƙwararrun masu yiwuwa ba da kuma tallace-tallace, tallace-tallace ba ya yin aikin cancantarsa ​​da kyau.

Don canza abubuwan da kuke so su zama abokan ciniki, hanya mafi inganci ita ce tallan imel. Wannan zai sauƙaƙa sanin masu yiwuwa tare da alamar ku da ƙwarewar ku.

Don cimma wannan, muna ba ku shawara ku ƙirƙiri mazugi na tallace-tallace. Ayyukan wannan rami shine ƙirƙirar hanyar da ke ƙarfafa masu amfani da Intanet na shafukan yanar gizon ku su zama abokan cinikin ku a hankali.

✍️ Mataki na 5: Haɓaka kasuwancin ku

Wajibi ne a nemo sabbin masu siye har sai an kai ga samari mai gamsarwa. Dangantaka, don ingantaccen aiki na farkon, yana da kyau a fara a lamba biyu (02). Wadannan mutane biyu za su yi wasa rawar mai haɓakawa da manajan tallan gidan yanar gizo. 

Bayan haka, yakamata ku sami manajan lissafin kuɗi wanda aka sadaukar don sarrafa asusunku. Don haka, a lokaci guda, za ku nemi samun kyakkyawan suna a cikin ayarinku.

Don cimma wannan, zai zama dole don ƙirƙirar asusun kamfani a cikin hanyoyin sadarwar zamantakewa daban-daban. Wannan aikin zai ba ku damar samun shahara, sanarwa da buga shirye-shiryenku.

Sabili da haka, yayin da kuka fi shahara, ƙarin fallasa hukumar tallan dijital za ta samu ga sabbin abokan ciniki. A ƙarshe, dangane da kuɗin shiga na kuɗi, za ku yi la'akari da haɓakawa sosai.

Ta wannan hanyar, zaku buƙaci sabbin wakilan sabis da wurin zama na zahiri wanda zaku yi hayar.

🔰 Ayyukan cibiyar tallata dijital

Hukumar tallata dijital tana ba ku damar cin gajiyar haɗin gwaninta na ɗimbin masana da ke aiki a wannan hukuma. A wannan yanayin, kamfanoni na iya amfani da cikakkiyar tayin. 

Bugu da kari, sadarwa da aikin ana gudanar da su ne ta hanyar interlocutor guda daya da manajan ayyuka guda daya.

Duk da haka, aiwatar da dabarun siyasa na aikin ya zama mafi sauƙi kuma mafi daidaituwa. A gefe guda, yana da zafi lokacin da aka nemi mutane da yawa don sarrafa sadarwar dijital.

Hukumar tallatawa dijital na iya tallafawa yana ɗaukar ayyuka da ayyuka da yawa a madadin kwastomomin sa. Waɗannan ayyukan suna da alaƙa da shawarwari da samarwa na dijital.

🔰 Rufewa

Hukumar tallan dijital tana wakiltar mutum ko kamfani. Tana tallafawa abokan ciniki (brands ko gidajen yanar gizo) don samun ganuwa da shahara akan yanar gizo.

Don ƙirƙirar hukumar tallan dijital, kuna buƙatar haɗa ƙungiyar mutane waɗanda ƙwararru a cikin tallan dijital.

Wajibi ne a yi amfani da kowane kamfani yana nufin dacewa da burin su, manufofin su da bayanan martaba.

Don zama hukumar dijital da za ta dawwama na tsawon lokaci, ɗauki ƙarfi da shirin aiki kamar Publicis ko Carat. Don haka, zai zama dole don ƙayyade ayyuka da tsarin kasuwanci, don neman abokan ciniki da fadada ayyukan.

FAQs: Yadda ake Fara Hukumar Talla ta Dijital ❓

Ƙari Yadda za a kafa hukumar tallan dijital ba tare da gogewa ba?

Don shiga wannan kasada tare da ɗan gogewa a fagen, dole ne ka horar. Kuna buƙatar horarwa koyaushe don samun damar samar da mafi kyawun abokan cinikin ku akan yanar gizo.

Ya kamata ku bi shafuffuka, dandalin tattaunawa da tashoshi na YouTube da ke tattauna batutuwan dijital da ke sha'awar ku. Maƙasudin maƙasudin shine zama ƙwararren ƙwararren dijital a cikin takamaiman filin.

Ƙari Me yasa muke juyawa zuwa cibiyar tallan gidan yanar gizo?

Babban manufar hukumar tallan gidan yanar gizon ita ce haɓaka shahara da ingancin kasancewar abokan cinikinta akan yanar gizo.

Don haka yana da kyau a nemi gwanintarsu don jin daɗin yaɗawa mai inganci da inganci akan Intanet. Don haka, za ku sami garanti da amincewar tabbatar da aikin ta ƙwararrun ƙwararrun ƙwararrun ƙwararru.

Mun gode da karantawa. Muna jiran ra'ayoyin ku, duka mara kyau da tabbatacce, a cikin sharhi. Yana cikin sha'awar mu don inganta abubuwan mu. Bugu da kari, yi mana farin ciki don yin iyakar rabawa na shafukan yanar gizon mu...