Content Marketing Strategy

Kutsatsa kwazinthu ndikupanga ndi kugawa kwazinthu zotsatsira digito ndi cholinga chokulitsa chidziwitso chamtundu, kukweza masanjidwe a injini zosaka, komanso kukopa omvera. Mabizinesi amawagwiritsa ntchito kukulitsa zitsogozo ndikuthandizira kugulitsa pogwiritsa ntchito ma analytics awebusayiti, kufufuza mawu osakira, ndi malingaliro omwe akuwunikiridwa. Kutsatsa kwazinthu kotero ndi njira yayitali. M'nkhaniyi, ndikuwonetsani momwe mungakhazikitsire ndondomeko yotsatsa malonda. Chifukwa chiyani kutsatsa kwazinthu kuli kofunika kwambiri kwa bizinesi?

Kodi malonda azinthu ndi chiyani?

Zomwe muyenera kudziwa zokhudza malonda azinthu? Kutsatsa kwazinthu ndi njira yosindikizira nthawi zonse zofunikira zomwe omvera amafuna kugwiritsa ntchito kuti afikire, azichita nawo, ndikusintha makasitomala atsopano. Izi zikutanthauza kuti ma brand amachita ngati osindikiza. Amapanga zomwe zili pamayendedwe omwe amakopa alendo (tsamba lanu). Kutsatsa kwazinthu sikufanana ndi kutsatsa ndi zomwe zili. Amayang'ana makasitomala, akuyankha mafunso awo ofunikira, zosowa ndi zovuta. M'nkhaniyi, ndikupatsani tanthauzo, chifukwa chake makampani akuluakulu ambiri amagwiritsa ntchito kuti apange ROI yochulukirapo kuchokera ku malonda awo. Ndipo chifukwa chiyani muyenera kuyamba kugwiritsa ntchito nthawi yomweyo!

BA BA ya Marketing?

Kutsatsa ndi zomwe mumanena komanso momwe mumazinenera mukafuna kufotokoza momwe malonda anu alili abwino komanso chifukwa chake anthu ayenera kugula. Kutsatsa ndikutsatsa. Kutsatsa ndi kabuku. Kutsatsa ndikutulutsa atolankhani. Tiyeni tiyang'ane nazo, kwa wabizinesi wamba, kutsatsa kumafanana ndi kukwezedwa. Kutsatsa, kwa anthu ambiri amalonda, kumangogulitsa pamlingo waukulu. Chowonadi ndi chakuti kutsatsa kumakhala pamphambano zabizinesi ndi kasitomala - woweruza wamkulu pazokonda zabizinesi ndi zosowa za ogula. M'nkhaniyi, tikuwuzani zomwe muyenera kudziwa zokhudza malonda munjira yathu. Koma m'mbuyomu, nayi pulogalamu yomwe ingakuthandizeni kusintha zomwe mukufuna kukhala makasitomala.

Momwe mungasankhire munthu wabwino pa intaneti?

Aliyense amadziwa kuti mawebusayiti ndi ofunikira kuti bizinesi ya digito ichite bwino. Komanso, ndiyo njira yabwino kwambiri yolankhulirana ndi kumveka pankhani yofalitsa malingaliro kapena kusangalala. Ngati mukufuna kupanga tsamba la e-commerce yanu kapena kungofuna kubweretsa projekiti yanu yabulogu, mwadzifunsa kale funso ili: momwe mungasankhire olandila webusayiti yabwino?

Malangizo apamwamba osinthira ndalama zanu

Chifukwa chiyani komanso momwe mungasinthire ndalama zanu? Kuyika ndalama ndizomwe zimakutsimikizirani ndalama zabwino mawa. Pachifukwa ichi, kusiyanasiyana kumakhalabe chinsinsi cha ndalama zabwino. Magawo osiyanasiyana azachuma amachepetsa chiwopsezo pakuyika ndalama kwa nthawi yayitali. Zimalola ndalama zambiri zobweza ndalama pothetsa zoopsa zomwe zingatheke ndi njira zina zokhazikika. Mukangoyamba msanga, mutha kuzindikiranso kufunika kosunga mwadongosolo komanso kukonzekera zolinga za moyo wanu. Mutha kuyamba ndi kusakaniza ndalama, masheya, ma bond kapena masheya aboma. Koma zikutanthauza chiyani kusiyanitsa ndalama zanu? Koma choyamba, nayi maphunziro omwe amakupatsani mwayi wochita bwino bizinesi.

Momwe mungakulitsire kukhudzidwa kwa antchito mu kampani?

Momwe mungakulitsire kuyanjana kwa antchito mukampani? Njira zoyankhulirana m'mabungwe zikusintha limodzi ndi luso laukadaulo. Koma ngakhale zida izi zitha kukhala zapamwamba, kulumikizana kothandiza kumapitilirabe pamndandanda wa luso la utsogoleri lomwe silingakambirane. Phindu lodziwikiratu la izi ndikusinthana kopambana komanso kosasintha kwa chidziwitso chamtengo wapatali. Ilinso gawo lofunikira kwambiri polimbikitsa kuti ogwira ntchito azikhulupirira komanso kudzipereka.