Kodi malonda azinthu ndi chiyani?

Zomwe muyenera kudziwa zokhudza malonda azinthu? Kutsatsa kwazinthu ndi njira yosindikizira nthawi zonse zofunikira zomwe omvera amafuna kuti azigwiritsa ntchito kuti afikire, azichita nawo ndikutembenuza makasitomala. makasitomala atsopano.

Izi zikutanthauza kuti ma brand amachita ngati osindikiza. Amapanga zomwe zili pamayendedwe omwe kukopa alendo (tsamba lanu). Kutsatsa kwazinthu sikufanana ndi kutsatsa ndi zomwe zili. Amayang'ana makasitomala, akuyankha mafunso awo ofunikira, zosowa ndi zovuta.

Kutsatsa kwazinthu kumapanga a chuma chachuma. Zimalola mabizinesi kufikira, kuchita nawo ndikusintha makasitomala omwe sakanawawonapo kale pogwiritsa ntchito mawu osakira omwe makasitomala amagwiritsa ntchito ndikupanga zomwe amadya patsamba lanu kuti ayankhe mafunsowa.

Kutsatsa kwamtunduwu kumayimira kusiyana pakati pa zomwe timapanga monga ma brand ndi zomwe omvera athu akufuna. Izi zimatsogolera ku mtengo wabizinesi wowerengeka.

M'nkhaniyi, ndikupatsani tanthauzo, chifukwa chake makampani akuluakulu ambiri amagwiritsa ntchito kuti apange ROI yambiri kuchokera ku malonda awo. Ndipo chifukwa chiyani muyenera kuyamba kugwiritsa ntchito nthawi yomweyo!

Koma musanayambe, apa pali maphunziro omwe amakulolani sinthani chiwongola dzanja chanu pasitolo yanu yapaintaneti.

🥀 Kodi Content Marketing ndi chiyani?

Kutsatsa kwazinthu ndi njira yopangira zinthu zamtengo wapatali komanso zofunikira kukopa, kupeza ndi kuchititsa omvera anu. Ogula ndi makasitomala masiku ano amadzazidwa ndi mauthenga amalonda kuposa kale lonse.

Izi zimapangitsa kuti pakhale kusowa kwa chidwi, kupangitsa otsatsa kuti azitha kupanga zomwe sizimatayika.

Njira yotsatsira yopangidwa bwino imayika bizinesi yanu pamalo a mtsogoleri woganiza. Zimapanga zokonda za mtundu wanu podziwitsa ndi kuphunzitsa ogula. Kupereka zinthu zothandiza komanso zosangalatsa kumatha kulimbikitsa mgwirizano pakati pa mtundu wanu ndi makasitomala anu.

Mwachikhalidwe, otsatsa amafunikira "kutamanda chidwi" kumawayilesi a anthu ena potumiza zotsatsa pamasamba, malo owonetsera malonda, kapena kutumiza maimelo kumindandanda ya anthu ena.

Mwachitsanzo, Mtundu ukalipira madola mamiliyoni ambiri pakutsatsa kwa Super Bowl, ndikuyamika chidwi chomwe mawayilesi akanema apanga. Kutsatsa kwazinthu kumalola otsatsa kukhala osindikiza.

Popanga ndi kugawa zomwe ogula amapeza kuti ndizothandiza, otsatsa amakulitsa chidziwitso ndi zomwe amakonda popanga chidaliro ndi ogula paulendo wawo wonse kudzera munjira yogulitsa.

Kuphatikiza apo, malonda amtunduwu amatengedwa ngati a njira yotsika mtengo kuti ena. Izi zitha kukhala zoyamba pang'onopang'ono pomwe laibulale yanu yazinthu ikukula ndikufikira anthu ambiri.

🥀 Ubwino wamabizinesi wamalingaliro otsatsa okhutira

Mosiyana ndi njira zina, pali china chapadera chomwe chimapangitsa kutsatsa kwazinthu kukhala njira yabwino kwambiri yotsatsira yamakono: ndizokhazikika.

Zikachita bwino, zimapereka phindu lakukula kwachidziwitso, kukulitsa chidziwitso cha mtundu ndi chidaliro, kutsogola kopambana ndi kutsogolera kokhutiritsa, ndikukopa makasitomala anu, kumathandizira kupanga maziko okhulupirika a oyimira mtundu.

Mukangoyambitsa njira yanu yotsatsa malonda, izi snowball zotsatira zabwino zikugwira ntchito. Kupezeka kwanu kwamtundu kumakulirakulira komanso kumakhudza kwambiri. Zimakhala zosavuta kukwaniritsa zolinga zanu zamalonda ndi zomwe zili m'tsogolomu.

Izi zikusiyana ndi malonda akale. Kutsatsa, ngakhale ndi zotsatsa zamakono zamakono, akhoza kupanga kuwonetseredwa mopitirira muyeso. Omvera amakhutitsidwa ndi zotsatsa zomwe sizipereka phindu lenileni kwa anthu omwe mukuyesera kupanga nawo maubwenzi ndi makasitomala.

✔ Zamkatimu zimamveka, kutsatsa kumadzaza

Chofunikira pakutsatsa kwanu ndi kufunikira. Kodi zovuta, zovuta ndi zosowa za makasitomala anu ndi ziti? Izi ndi zomwe muyenera kukhala mukulemba, osati kupanga zotsatsa zamtundu wanu. Zolembedwa bwino, zanzeru zimakopa omvera anu ndikuyika inu monga mtsogoleri woganiza.

M'malo mwake, kutsatsa, ngakhale digito, kumabweretsa kuchulukirachulukira komanso kuchuluka. Simunayese kupanga ubale ndi omvera anu. M'malo mwake, mwangojambula nkhani yokhudza mtundu wanu ngati nyenyezi yopanda malo a ngwazi yeniyeni, kasitomala wanu.

Mwachidule, zabwino ndi "galimoto yomwe ingatitulutsemo zowawa za matenda mwa " imfa ndi SPAM » zomwe zikupitilirabe m'mabungwe ambiri ogulitsa.

🥀 Mavuto Odziwika Kutsatsa Kwazinthu Kutha Kuthetsa

Kutsatsa kwazinthu ndi njira yapadera kwambiri yolumikizirana ndi makasitomala omwe angakhale nawo mu digito. Nawa mavuto ena omwe amathetsedwa ndi malonda amtunduwu:

✔ Ndiyenera kuwonjezera kuchuluka kwakusaka kwanga kwachilengedwe

Omvera anu sangagule kwa inu ngati sangakupezeni. Masiku ano, kugula zinthu kumayambira pakusaka. Komanso, malinga ndi Kuno Kulenga, 51% yazomwe zimagwiritsidwa ntchito zimachokera ku kufufuza kwachilengedwe, kotero kutsatsa kwazinthu ndi njira yabwino yopangira chidziwitso cha organic.

Zinthu zanu zamtengo wapatali zikafika bwino pamainjini osakira kapena zimagawidwa kwambiri pama media ochezera, mumadziwitsa anthu zamtundu uliwonse popanda mtengo. Ndipo popeza zomwe zili zanu zidzagawidwa ngati zili zoyenera, omvera anu sanganyalanyaze.

✔ Ndiyenera kupanga zokonda za mtundu wanga

Kutsatsa kwazinthu kumapanga zokonda kudzera mu utsogoleri wamaganizidwe ndikukupangani kukhala gwero lodalirika lazidziwitso ndi maphunziro.

Mutha kupanganso zokonda kudzera pamaubwenzi, omwe amalimbikitsidwa nthawi iliyonse zomwe zomwe mumasangalala nazo kapena kuthandiza ogula anu. Anthu amatha kugula kuchokera kumakampani omwe ali ndi maubwenzi.

✔ Ndili ndi dongosolo la malonda okhutira, koma sikumakhudza makasitomala anga

Kutsatsa kwazinthu kuyenera kuthandiza makasitomala anu, osati kuwagulitsa. Mukapereka momasuka chinthu chamtengo wapatali kwa omvera anu kuti angalole kulipira, mumapanga chidaliro, chomwe pamapeto pake ndicho chida chanu champhamvu kwambiri chogulitsa.

✔ Ndikufunika kufikira makasitomala ambiri, ndikusunga ndalama zanga zotsika

Malinga ndi kafukufuku wa Forrester, makasitomala amakono sakhulupirira ndi kudana ndi malonda omwe amawasokoneza kapena kuwasokoneza. Kutsatsa kwazinthu zokhudzidwa kuyenera kukhala gawo la zokambirana zachilengedwe ndi makasitomala apano komanso omwe angakhale nawo.

Iyeneranso kukhala yogwirizana ndi zomwe amakonda komanso machitidwe awo, ndikumanga nkhani yopitilira nthawi. Kutsatsa kwazinthu kumalipira pakapita nthawi, izi zimachulukitsa mukakulitsa laibulale yanu.

✔ Sindikudziwa momwe ndingawonetsere kubweza kwa ndalama (ROI) za kampeni yanga yotsatsa

Mwambiri, kutsatsa kwazinthu kumatha kuthandizira kukulitsa kuchuluka kwa anthu pa intaneti, kuthandizira ziyeneretso zotsogola. Zimathandizanso kusintha mayendedwe kukhala malonda.

🥀 Zotsatira za kutsatsa kwazinthu pabizinesi

Chifukwa chake, mwina mungakhale mukuganiza kuti chifukwa chiyani kutsatsa kwazinthu? Kodi sikoyenera kuyambitsa blog pakanthawi kochepa? Mumadziwa bwanji kuti kutsatsa kwazinthu kumakhala ndi phindu lenileni pazachuma (ROI)?

N’kwachibadwa kukhala ndi mantha poika ndalama pa zinthu zimene zimaoneka ngati zongopeka. Koma ziwerengerozo sizinama. Ganizirani manambala ochititsa chidwi awa:

✔ Kukula kwa magalimoto pa intaneti

Mabizinesi omwe amalemba mabulogu amakhala, pafupifupi, 434% masamba ochulukirapo kuposa omwe alibe. M'malo mwake, zambiri zimafanana ndi kuchuluka kwa magalimoto.

✔ Bajeti yaying'ono koma zotsatira zazikulu

Kutsatsa kwazinthu kumabweretsa zotsogola kuwirikiza katatu kuposa kutsatsa kolipira. Kuphatikiza apo, kutsatsa kwazinthu kumawononga ndalama zochepa kuposa mtundu wina uliwonse wa kampeni.

✔ Kutembenuka kwakukulu

Ma Brand omwe amagwiritsa ntchito malonda okhutira amatha kuyembekezera kutembenuka kwakukulu.

✔ Mwayi wochulukirapo kuti mtundu wanu udziwike

Ogwiritsa ntchito intaneti amawerenga mabulogu tsiku lililonse. Mukamalemba zambiri pabulogu yanu, mumawonjezera mwayi woti muzindikire.

✔ Ogula akuyang'ana zomwe zili mukupanga zisankho

Ogwiritsa ntchito intaneti amakonda kuphunzira zamtundu kudzera m'nkhani osati zotsatsa. Chowonadi ndichakuti, ogula a B2B akudya zinthu zitatu kapena zisanu musanagule.

✔ Utsogoleri wamalingaliro

Kupanga laibulale yazinthu zodalirika zomwe zikuwonetsa mphamvu zanu ndi ukatswiri wanu zimakopa opanga zisankho. M'malo mwake, utsogoleri woganiza umapangitsa ogula kugula chinthu kapena ntchito yomwe sanaganizirepo kale.

Manambala samanama. Uwu ndi kagulu kakang'ono chabe ka zomwe mungayembekezere mukamakulitsa malonda anu. Mutha kusangalala nazo izi ndi zina zambiri.

Komabe, muyenera kuyamba ndi njira, kuzindikira zomwe kutsatsa kumatanthauza pabizinesi yanu, komanso momwe mungapitirire kukhala mwadala ndi zomwe mumapanga ndikubalalitsa.

🥀 Zigawo za malonda okhutira

Kutsatsa kwazinthu kumatha kukhala kosiyanasiyana. Kuti muchite bwino, muyenera kudziwa kuti ndi zinthu ziti zomwe ogula angakonde kugwiritsa ntchito.

✔ Zolemba pamabulogu

Sakanizani njira yanu yotsatsa malonda mu nthawi yanu yolemba mabulogu kapena njira. Mabulogu a kampani atha kugwiritsidwa ntchito kupititsa patsogolo zinthu zina. Izi zidzathandiza kuti zolemba zikhale zogwirizana.

Ngati mulibe membala wagulu lazamalonda yemwe amadziwa bwino makina osakira (SEO), awa ndi gawo lomwe mungafune funsani katswiri.

✔ E-mabuku

Zomwe zili mu eBook ziyenera kutsata mtundu wina wamafotokozedwe ndikuphatikiza zowoneka bwino zambiri. Cholinga cha ebook ndikuphunzitsa, koma ndikofunikira kuti chilankhulo chikhale chogwirizana ndi mawu amtundu wanu.

✔ Makanema

Chinyengo chogwiritsa ntchito kanema bwino ngati gawo lazomwe zili patsamba ndikuzisunga kukhala zosasinthika momwe mungathere kuti musakakamizidwe kuwononga nthawi ndi ndalama ndikupanga zambiri. Makanema apamwamba kwambiri amathanso kugwiritsidwa ntchito powonetsa mtundu wanu omvera ambiri ndi achangu.

✔ Infographics

Gwiritsani ntchito malemba ang'onoang'ono momwe mungathere ndikulola zithunzi kuti zifotokoze nkhaniyo. Ngati mulibe wojambula m'nyumba, pezani munthu wogwira ntchito pawokha yemwe angapange chinthu chokongola komanso chodziwitsa.

✔ Mapepala achinyengo

Izi ndi zazifupi, masamba awiri kapena atatu mpaka pamlingo waukulu. Izi zikutanthauza kuti sipadzakhala malo ambiri azithunzi zazikulu. Chifukwa chake muyenera kugwiritsa ntchito masanjidwe a mawu kuti zikhale zosavuta kuti owerenga aziwerenga mwachangu.

✔ Mabuku ogwirira ntchito ndi ma templates

Zida izi ndi njira zabwino zosungira mtundu wanu pamaso pa ogula mukudziwitsabe. Ziyenera kupangidwa kuti zisindikizidwe ndikupangidwa kuti zikhale zosavuta komanso zosavuta momwe zingathere.

✔ Mapepala oyera ndi malipoti

Zolemba izi zikufanana ndi buku la e-book chifukwa kwenikweni ndi zamaphunziro. Koma mapepala oyera ndi malipoti nthawi zambiri samapangidwa mwaluso kwambiri ndipo amagwiritsa ntchito chilankhulo chaukadaulo. Angathenso kupanga mwayi wogwirizana ndi mabungwe ena.

✔ Zithunzi

Ma slide decks ndi njira yabwino yosinthira malingaliro ovuta kukhala masitepe osavuta kapena magawo. Sungani zithunzi zosavuta: gwiritsani ntchito mawu ochepa mumtundu umodzi ndi zithunzi zazikulu ponseponse.

Maphunziro amilandu

Pangani maphunziro owerengera ndi manambala enieni ndi nkhani zathunthu. Izi zikuthandizani kuti zinthu ziziyang'ana pa mtengo ndi zotsatira, osati mtundu.

Mademo

Apa ndipamene kuyesa kwaulere, kuwunika kapena kuyesa kumagwira ntchito bwino kuyambitsa zokambirana ndikuyamba kukwaniritsa zomwe mukufuna kuchita.

Ngati muli ndi malonda a e-commerce, mutha kugwiritsa ntchito nambala yochotsera kuti mugwiritse ntchito panthawi yomwe mukugulitsako kuti mutsimikizire mwachangu pogula.

🥀 Njira zogawa

Ali ndi: kugawana zomwe mwalemba pamawayilesi ochezera amtundu wamtunduwu ndi mwayi wachangu, wosinthika komanso waulere wolumikizana ndi omvera omwe mukufuna.

Zachilengedwe: Phatikizani zina mwazochita zabwino za SEO pazolemba zanu. Izi zikuthandizani kuti mukhale ndi chidwi ndi Google ndikukweza tsamba lanu pamasanjidwe. Mphamvu yabwino malonda njira Cholinga cha zomwe zili mkati ndikupereka chidziwitso ndi mayankho omwe omvera anu akufuna, choncho onetsetsani kuti awapeza.

Kulipira: malo ambiri ochezera a pa Intaneti amalola mtundu wina wa malonda olipidwa. Kufananiza kuchuluka kwa ma network ndi anthu amtundu wanu kudzakuthandizani kudziwa komwe mungasungire ndalama.

Wapambana: Ndiwofunika kwambiri, koma wovuta kwambiri kupanga. Kukwezedwa kwapa media pagulu kumachitika pamene omvera anu asankha kugawana zomwe mwalemba ndi netiweki yawo.

🥀 Zomwe kutsatsa sikuli

Mukamagwiritsa ntchito kutsatsa kwazinthu, ndikofunikira kumvetsetsa kuti ndi chiyani. Poganizira izi, kutsatsa zomwe zili mkati sikungokhudza zinthu, pali zina zambiri.

✔ Sizowonjezera "chinyengo"

Kumene ma brand ambiri amalakwika ndi zomwe zili mkati ndikuti amalephera kupeza njira yoyenera, kuyambitsa makampeni okhutira popanda malangizo omwe ayenera kutenga bizinesiyo komanso osamvetsetsa zomwe zilimo.

Popanda njira, mutha kukhala ndi kanema wotsatsira yemwe amawoneka ngati wotsatsa malonda anu. Kanema wotsatsira, ngakhale mavidiyowo atakhala apamwamba kwambiri, sikanema wothandiza wopangidwa kuti azigwirizana ndi gulu lomwe mukufuna kulosera pa nthawi inayake yaulendo wa ogula, ndipo alumikizidwa ndi enawo. .

✔ A blog si njira yotsatsa malonda

inde, Kulemba mabulogu ndikofunikira kwambiri pakutsatsa kwazinthu, koma kungokhala ndi blog sikumakupangitsani kukhala wotsatsa.

Ichi ndi gawo la equation, koma osati mbali yokhayo. Kutsatsa kwazinthu kumangopereka chidziwitso, ndipo izi zitha kuchitika m'njira zambiri komanso m'njira zambiri. Mutu wapakati wa chidziwitsochi ndi chakuti ndizothandiza ku cholinga chake.

Pokhapokha mabulogu abizinesi amapangidwa ngati osindikiza - ndi 3 mpaka 5 mitu yayikulu ndi ndondomeko yosindikizira yosasinthika - yomwe ingaganizidwe ngati njira yaikulu yoperekera malonda anu.

Zomwe zili patsamba zimapitilira mabulogu. Zimapitanso kutali ndi dziko la digito. Zomwe zili ndi chidziwitso, koma zimatha kuperekedwa kudzera mumayendedwe angapo. Chomwe chimasiyanitsa chidziwitsochi ndi zomwe zili ndizomwe zimapangidwira omvera, ndi cholinga china.

✔ Izi si zotsatsa

Cholakwika chomwe makampani ambiri amapanga ndikuti amaganiza kuti zomwe akuyenera kuchita ndikupanga zinthu popanda chitsogozo. Kenako, amayamba kupanga zinthu zomwe zimabwereranso ku malingaliro akale otsatsa.

Kanema yemwe akuyenera kufotokoza momwe angapangitsire moyo wamakasitomala kukhala wotsatsa. Izi si mtundu wa zomwe zili idzakhudza omvera anu.

✔ Sizokhudza kutumiza pa TV

Mulibe eni ake a Facebook, YouTube kapena LinkedIn. Ndipo ngakhale nsanjazi zitha kukhala zothandiza pakugawana zomwe muli nazo ndikufalitsa utsogoleri wanu wamaganizidwe pamapulatifomu omwe amagwiritsa ntchito, kuyika kwapa media komwe sikungotsatsa.

Phindu la malo ochezera a pa Intaneti ndikubwezeretsa anthu kutsamba lanu. Ma social network amasankha zomwe zikuwonetsedwa kwa omvera. Pokhapokha mutawalipira kuti azilunjika anthu enieni. Kungotsatsa.

Ganizirani zapa social media ngati njira zogawa zogwirira ntchito munjira yanu yotsatsa.

✔ Si malipiro kusewera

Ndi malonda azinthu, muli ndi njira zogawa, kuchokera patsamba lanu kupita ku mbiri yanu yapa media media mpaka mndandanda wa imelo.

Mutha kupanga mayendedwe a nkhaniyo ndikupanga ubale ndi misika yomwe mukufuna. Kutsatsa, kumbali ina, kumalipidwa. Simumalamulira kwenikweni komwe idzawonekere kapena omwe adzawone. Mukungopereka ndalama kwa munthu wina wa malo obwereka.

✔ Sizopanda tanthauzo

Taganizirani izi. Kodi malonda anu a Facebook amathetsa vuto lanji? Kodi kampeni yaposachedwa ya AdWords ya kampani yanu idasinthira bwanji makasitomala anu? Zomwe zilimo ziyenera kuthetsa vuto. Ndi cholinga chenicheni chothandizira makasitomala anu omwe amapereka zowona zomwe ogula amakopeka nazo.

Tengani gawo linanso kuti mupange phindu kwa wogula wanu mpaka kupanga phindu kwa anthu, ndipo mwafika pa tsogolo lazamalonda - malonda oyendetsedwa ndi cholinga.

✔ Awa si malo obwereka

Zomwe zili bwino ndikuti mtundu uli ndi njira zogawa. Kutsatsa, kumbali ina, ndi malo obwereketsa - nthawi zonse muyenera kugula njira yotsatsa kuti mugulitse.

🥀 Mwachidule

Kutsatsa kwazinthu ndi imodzi mwa njira zomwe zimagwiritsidwa ntchito kuti tsamba la webusayiti liwonekere pakati pazotsatira zoyambirira mumainjini osakira. Ili ndiye mfundo ya SEO, Search Engine Optimization.

Lingaliro ndi kugawa zinthu zabwino zokhudzana ndi zopempha za ogwiritsa ntchito. Podziyika nokha pamawu osakira ndikuyankha mitu yomwe mukufuna, bizinesi yanu imadziwika mosavuta pa intaneti.

Kufotokozera bwino, ndiye mupeza mawonekedwe. Njirayi imathandizira kupanga chithunzi chamtundu wanu; muyenera kupanga zoyambira, zomwe sizinabwerezedwe. Nkhani zina zagona kumbuyo kwa kukhathamiritsa kwa zomwe mwalemba. Amakulolani kuti mupangitse kuchuluka kwa anthu patsamba, kukulitsa mbiri yanu yapaintaneti kapena kupeza mwayi watsopano woyenerera.

Mukufuna kulowa muzochita? Ndikusiyirani izi maphunziro apamwamba omwe amakupatsani mwayi wowonetsa bwino tsamba lanu kapena malo ogulitsira pa intaneti.

Siyani ndemanga kuti mutiuze zakuchitikirani