Kodi influencer marketing ndi chiyani?

Kutsatsa kwa influencer tsopano ndi njira yodziwika bwino yotsatsa pa intaneti. Mawuwa akhala akumveka kwa nthawi yayitali, ndipo akhala akufotokozedwa pafupipafupi m'ma media ambiri. Komabe, pali anthu omwe samamvetsetsa kuti kutsatsa kwamphamvu ndi chiyani. Inde, anthu ena amakumana ndi mawuwa kwa nthawi yoyamba ndipo amadabwa nthawi yomweyo "Influencer Marketing ndi chiyani? ".

Pamlingo wofunikira, kutsatsa kwa influencer ndi mtundu wotsatsa wapa TV womwe umagwiritsa ntchito malingaliro opangira zinthu ndi kuvomereza. Othandizira awa ali ndi otsatira odzipereka ndipo amawonedwa ngati akatswiri mu niche yawo.

Kutsatsa kwa influencer kumagwira ntchito chifukwa cha chidaliro chachikulu chomwe olimbikitsa anthu amamanga ndi otsatira awo. Malingaliro awo amakhala ngati umboni wapagulu kwa omwe angakhale makasitomala amtundu wanu.

Influencer Marketing ndi wosakanizidwa zida zakale ndi zatsopano zotsatsa. Zimatengera lingaliro la zovomerezeka za anthu otchuka ndikuziyika mu kampeni yamakono yotsatiridwa ndi zomwe zili. Chosiyanitsa chachikulu pazamalonda olimbikitsa ndikuti zotsatira za kampeni ndi mgwirizano pakati pa ma brand ndi osonkhezera.

Koma kutsatsa kwamphamvu sikungokhudza anthu otchuka. M'malo mwake, zimazungulira anthu omwe ali ndi mphamvu, ambiri omwe samadziona ngati otchuka pa intaneti.

M'nkhaniyi, taganiza kuti tikudziwitseni zoyambira pakutsatsa kwa influencer. Koma musanayambe, nayi momwe mungawongolere chiwongola dzanja chosinthira pasitolo yanu yapaintaneti.

Kodi Influencer Marketing ndi chiyani?

Kutsatsa kwa influencer kumaphatikizapo mtundu womwe umagwirizana ndi omwe amakopa pa intaneti kuti agulitse chimodzi mwazinthu zawo kapena ntchito zawo. Mgwirizano wina wotsatsa malonda ndi wocheperako kuposa pamenepo - ma brand amangogwira ntchito ndi olimbikitsa kuti azitha kuzindikirika.

Osonkhezera, mosiyana ndi anthu otchuka, akhoza kukhala paliponse. Iwo akhoza kukhala aliyense. Zomwe zimawapangitsa kukhala otchuka ndizotsatira zawo zazikulu pa intaneti komanso pazama TV. Wothandizira atha kukhala wojambula zithunzi wotchuka pa Instagram, wowerenga bwino pa cybersecurity blogger yemwe amalemba ma tweets, kapena wamkulu wolemekezeka pazamalonda pa LinkedIn.

M'makampani aliwonse, pali anthu otchuka, muyenera kuwapeza. Ena adzakhala ndi mazana a zikwi (kapena mamiliyoni) a otsatira.

Koma ambiri adzaoneka ngati anthu wamba. Atha kukhala ndi olembetsa 10 okha, kuchepera nthawi zina. Komabe, adzakhala atadziŵika kuti ndi akatswiri pantchito yawo.

Ndi anthu omwe amapereka mayankho ku mafunso a anthu. Malinga ndi dera lawo la ukatswiri, awa ndi anthu omwe amasindikiza zolemba zomwe zimakonda kwambiri pamitu yawo yapadera.

Mkhalidwe wapano wa kutsatsa kwa influencer

Kuyimilira mu 2014 pa Instagram kunali kosavuta kuposa lero. Ngati mutakhala ndi mwayi wowonetsedwa patsamba la Instagram kapena mawonekedwe anu anali osiyana mokwanira, ndiye kuti mwayi wanu wosankhidwa kukhala wolimbikitsa udali waukulu.

Pambuyo pa mgwirizano wokwanira wamtundu, ena asintha kutsatsa kwapa media kukhala ntchito yanthawi zonse.

Koma zinthu zimasintha, sichoncho?

Timakhudzidwa ndi zomwe timawona ndipo zokongola sizosiyana. Zithunzi zowala ndizofala kwambiri masiku ano, komanso chakudya chokhazikitsidwa bwino motsutsana ndi maziko osangalatsa. Pamene "mawonekedwe odziwika" a kutsatsa kwamphamvu sikukhalanso apadera, chimachitika ndi chiyani kenako?

Kukhala wosonkhezera mafashoni pakati pa anthu ang'onoang'ono, simungafunenso kudalira pazithunzi zojambulidwa mwangwiro. M'malo mwake, mawonekedwe omasuka komanso zosintha zochepa ndizolandiridwa pawaya.

Kumbukirani kuti nkhaniyi idangokhudza kagawo kakang'ono: ogwiritsa ntchito achichepere a Instagram. M'malo mwake, kusinthaku pazaka zisanu zapitazi kuyenera kuwonetsa momwe kutsatsa kwamphamvu kumasinthira.

Zomwe zimagwira ntchito pakutsatsa kwamphamvu

Ganizirani mozama za njira yanu yotsatsa malonda

• Khalani okonzeka, pangani ndondomeko, ndondomeko ndi bajeti, khalani ndi nthawi yofufuza
• Sankhani njira yanu yopezera omwe akukulimbikitsani - apezeni mwadongosolo, lembetsani papulatifomu, kapena gwirani ntchito ndi bungwe.
• Khalani oleza mtima ndi anthu - anthu amalankhula ndi anthu, osati makampani amalankhula ndi makampani

Pangani ndondomeko

• Kodi wolimbikitsa amakonda kuyimba foni pamwezi / kotala/kawiri pachaka kapena makalata amakalata?
• Phatikizani mu kalendala yanu ya PR, ndandanda yotulutsa zinthu, ndi zina.
• Tumizani maimelo m'malo mwa akuluakulu. Konzani ndandanda ya maulendo akuluakulu ndikukonzekera misonkhano ya maso ndi maso

Kodi kutsatsa kwamphamvu sikutani

Kutsatsa kwa influencer sikungofuna kupeza munthu yemwe ali ndi anthu ammudzi ndikuwapatsa ndalama kuti athe kunena zabwino za inu.. Ndizomwe anthu otchuka a virus amapangira. Osonkhezera ndi anthu omwe ataya nthawi yomanga mtundu wawo ndikukulitsa otsatira awo.

Iwo mwachibadwa adzakhala otetezera mbiri yawo ndi anthu amene amawakhulupirira. Awa ndi anthu omwe ali ndi chipiriro ndikuyang'ana kuti achite bwino pazama TV, wotsatira m'modzi nthawi imodzi - anthu ngati awa safuna kutsatsa chifukwa chandalama.

Komanso kutsatsa kwamphamvu sikukhudza zotsatira zachangu. Ndi njira yofananira pang'onopang'ono komanso yokhazikika ngati malo ochezera a pa Intaneti ndi malonda, pomwe kampeni yanu siyikhudza kugulitsa malonda anu mwachindunji. M'malo mwake, ndikuwonetsa ulamuliro wanu, kudalirika kwanu, ndi utsogoleri wamalingaliro mumakampani anu. Zimatengera kufanana ndi zonse zomwe mumapereka.

Ndi malonda ochezera a pawayilesi, zonse zimangotengera mtundu wa otsatira omwe angakhale okhulupirika komanso ochita nawo. Chifukwa chake ndikuyesa kuganiza kuti kujowina mphamvu ndi wokokera kudzakhala njira yosavuta yolowera m'mitima ndi malingaliro a otsatira awo, sizophweka, Komabe. Chifukwa kuti muyanjane ndi omwe akukulimbikitsani, muyenera kudalira ndikukulemekezani.

Kodi mungapangire bwanji njira yotsatsa ya influencer?

Monga njira iliyonse yotsatsira, pulogalamu yolimbikitsira imafunikira kutsata mwadala ndikukonzekera. Simupeza bwino pakutumiza zinthu zaulere kwa aliyense amene akufunsani kapena kwa anzanu omwe alipo komanso omwe mumawadziwa.

1. Momwe mungapezere osonkhezera ndi momwe mungawalipirire

Monga njira iliyonse, kufufuza ndi sitepe yoyamba. Sankhani nsanja yomwe mukufuna kuyang'ana poyamba. Mutha kukulitsa masamba ena pambuyo pake, koma ngati mutangoyamba kumene, khalani ndi imodzi. Moyenera, mtundu wanu uyenera kukhalapo kale pa netiweki iyi kapena kufunafuna kukulitsa pamenepo.

Ngati simukudziwa komwe mungayambire, kumvetsera mwachidwi kungakuthandizeni kudziwa komwe anthu akulankhula za bizinesi yanu ndi mtundu wanu, ndipo kungakuthandizeni kupeza mawu ofunikira kwambiri pamakampani anu papulatifomu iliyonse. .

Makampani omwe mumagwira nawo ntchito ndi ofunikiranso mukaganizira kugwiritsa ntchito njira yotsatsira anthu. Mitundu yokongola komanso yamafashoni imawala pa Instagram ndi YouTube. Makampani amasewera apakanema amatsogola pa Twitch.

Mu gawo lanu lofufuza, yang'anani mtundu wa anthu omwe amakukondani. Kodi mukuyang'ana anthu otchuka omwe ali ndi otsatira ambiri? Kapena ma micro influencers omwe ali ndi otsatira osachepera 2000? Mwina chinachake pakati 5 ndi 10 olembetsa ndizokonda zanu. Chilichonse chomwe mwasankha kuganizira chidzatsimikizira bajeti yanu.

Malipiro amasiyananso mopanda tsankho, choncho onetsetsani kuti mwayang'ana mitengo yofananira ya olimbikitsa awa. Ma Micro influencers amakonda kuyang'ana pamitu ingapo ndikuvomereza zomwe zimapangidwa.

Ena ma micro influencers amagwira ntchito pawokha pomwe ena akhoza kuyimiridwa ndi bungwe kapena ma network. Ngakhale maakaunti akulu ndi otchuka adzafunika kulipidwa ndipo amatha kupita ku bungwe la talente.

2. Khazikitsani bajeti ndi njira yoyendetsera

Tsopano popeza muli ndi lingaliro la zomwe olimbikitsa ayenera kulipidwa, muyenera kupanga bajeti yanu. Komanso, onetsetsani kuti mukuwerengera nthawi yomwe imafunika kukonzekera, kuchita, ndikuwunikanso pulogalamu yanu yolimbikitsa. Kuyendetsa kampeni yopambana yotsatsa si " khazikitsani-ndi-kupita ". Izi zidzaphatikizapo kuyang'anitsitsa mosamala ndi kutsata.

Mosiyana ndi njira yotsatsira yodzichitira yokha, osonkhezera ndi anthu ndipo nthawi zambiri amalinganiza maubwenzi angapo, kotero ena amatha kutsalira m'mbuyo pazomwe adalonjeza kuti atumize pa nthawi yake kapena kulakwitsa pama tag omwe mwapempha kapena kuyimbira kuti muchitepo kanthu.

Muyenera kukhala ndi nthawi yodziwa bwino maubwenzi awa kuti mukhale nawo ndikuwongolera njira yanu podziwa zomwe zimagwira ntchito ndi zomwe sizikugwira ntchito mu kagawo kakang'ono kanu.

3. Sankhani zolinga ndi uthenga woti mupereke

Zifukwa ziwiri zodziwika bwino zogwiritsira ntchito kutsatsa kwamphamvu ndikukulitsa chidziwitso chamtundu ndikuwonjezera malonda. Komabe, m'malo mofotokozera zolinga zanu zonse ngati zolinga zanu ziwiri, zidzakhala zogwira mtima kuyambitsa njira yanu pokonza zosowa za mtundu wanu.

Mwina mukufuna kuwonjezera makasitomala anu pagulu laling'ono. Kapena mukufuna kufutukula kukhala gulu latsopano la ogwiritsa ntchito ndi chinthu chatsopano. Kapena mukufuna kunyalanyaza zomwe zikuchitika ndikugwiritsa ntchito osonkhezera kuti alankhule zamtundu wanu.

Osonkhezera ali ndi kuthekera kofikira omvera enieni. M'malo modalira masauzande ambiri a otsatira, osonkhezera athandizira kuwonetsetsa kuti omvera omwe akuwaganizira kwambiri omwe angakhale ndi chidwi ndi zomwe mwalemba amawerenga ndikugawana zomwe mwalemba.

Zolemba za influencer zomwe zimakhala ndi mawu olankhulirana komanso nkhani zaumwini zimathandiza kusiyanitsa zolemba izi ndi mtundu wa mawonekedwe kapena zomwe zimakonda kugulitsa zomwe mtundu ungachite pazinthu zomwezo pazakudya zake zokha.

Uthenga wanu ndi wofunika mofanana ndi cholinga chanu. Ngakhale simukufuna kusokoneza luso la otsogolera komanso padera, simukufunanso kuti atumize chilichonse chosagwirizana ndi kampeni yanu.

Dziwani momwe mukufuna kupanga kampeni yanu yotsatsira ndi uthenga kuti mutha kumamatira mtsogolo.

4. Influencer Outreach: Momwe Mungalumikizire Othandizira

Bwererani ku sitepe yoyamba: kufufuza. Ndi dongosolo lokhazikitsidwa mozungulira netiweki yanu, zolinga zanu, ndi mitundu ya anthu omwe mukufuna kuwatsata, tibwerera kudzafufuza momwe tingapezere omwe akukulimbikitsani kuti mugwire nawo ntchito.

Pamene mukuchita kafukufukuyu, kumbukirani izi:

• Kodi olimbikitsa amatumiza kale zinthu zofanana ndi ntchito yanu? Mwachitsanzo, ngati ndinu malo odyera ndipo mukufuna kulimbikitsa zakudya zatsopano, muyenera kuyang'ana anthu omwe amakukondani omwe amalemba pafupipafupi zazakudya zam'malo odyera komanso zakudya zomwe amadya.
• Kodi ndizovomerezeka? Izi zikutanthawuza kusakatula chakudya chawo ndikudina zolemba. Chiwerengero chochepa chogwirizana ndi chiwerengero cha otsatira ndi ndemanga za spammy ndi zizindikiro za akaunti yachinyengo.
• Kodi adagwirapo ntchito ndi mitundu yofananira kale? Kutengera ndi mtundu wa anthu omwe mukuyang'ana, wotsogolera wodziwa akhoza kukuwonetsani zida zosindikizira zomwe zili ndi mbiri ya ntchito yawo. Mukayika ndalama zambiri mu influencer, m'pamene mungafune kuziwona.

5. Unikaninso ndikuwongolera njira yanu

Ngakhale kampeni yanu yotsatsira ikupitilira, muyenera kukhala ndi masiku odziwikiratu pomwe mudzayesa momwe ikuyendera. Gawo lotsatira la bukhuli lifotokoza momwe mungayang'anire zotsatira zanu. Sikuti makampeni onse amachita bwino, koma ndikhulupilira kuti mumaphunzira ndi iliyonse.

Kodi mungayeze bwanji ntchito ya kampeni yotsatsa ya influencer?

Magawo oyezera adzadalira kwambiri zolinga zanu. Zambiri sizikhala zosagwirizana ndi kampeni yanu yotsatsa. Zina mwa magawo omwe amayezera kwambiri ndi awa:

1. Kufikira omvera
2. Zithunzithunzi
3. Chibwenzi (ndemanga, zokonda, ma share)
4. Kumverera
5. Zokhutira zapamwamba
6. Zosintha:

• Kukula kwa olembetsa anu
• Kutchula mtundu
• Magalimoto opita kutsamba linalake / webusayiti - Fomu Imadzaza
• Kulembetsa ku kalata yamakalata / Kulembetsa
• Kukula kwa chiwerengero cha ogwiritsa ntchito malonda / ntchito yanu
• Zogulitsa zikuwonjezeka

Kutsiliza

Othandizira ali pano kuti akhalebe, koma momwe dziko lazamalonda likuwonekera ndikugwira ntchito lasintha kwambiri pakanthawi kochepa, ndipo zaka zisanu kuchokera pano zitha kukhala zosiyana kwambiri ndi lero. Bukuli likuthandizani kuti muyambe kupanga njira yanu, koma monga njira iliyonse yamagulu, ndikofunikira kukhala okonzeka kusintha.

Komabe, ngakhale pali malingaliro apadera ogwirira ntchito ndi omwe akukulimbikitsani, kukhazikitsa kampeni ndikofanana ndi zotsatsa zambiri zamalonda: kafukufuku, ikani bajeti, khalani ndi zolinga, pezani omwe akukulimbikitsani, ndikuwunikanso ndikuwunikanso.

Toutefois je ne saurais vous laissez sans vous proposer ma formation sur les formations personnelles. Cliquez ici pour télécharger le guide ultime de la gestion des finances personnelles.

Tisiyeni ndemanga