Momwe mungapangire njira ya YouTube Business?

Ngati mukuwerenga nkhaniyi, mwina sindiyenera kukuwuzani kuti makanema amapitilira 74% mwa anthu onse opezeka pa intaneti, kapena kuti makanema opitilira mabiliyoni asanu a YouTube amawonedwa tsiku lililonse. Kupanga njira ya YouTube, komabe, kwasanduka sewero la ana.

Kodi mukufuna kupanga njira ya YouTube ndi kuyamba kupanga ndalama ? Ndabwera kukuwonetsani momwe mungachitire. Nkhaniyi ifotokoza zonse zomwe muyenera kudziwa poyambira njira ya YouTube, kuti mutha kuyamba kutsitsa makanema anu ndikukulitsa omvera anu lero.

Nawa njira zosiyanasiyana zopangira njira ya YouTube

1. Khalani ndi akaunti ya google

Choyamba, musanapange njira ya YouTube, mufunika akaunti ya Google. Tsopano mutha kupanga akaunti yatsopano yodzipereka makamaka panjira yanu yamalonda ya YouTube kapena kugwiritsa ntchito akaunti yomwe ilipo.

Nkhani yoti muwerenge: Momwe mungapangire ndalama ndi YouTube?

Kupanga malowedwe atsopano nthawi zambiri kumakhala kwabwino chifukwa simuyenera kuda nkhawa zachitetezo ndi Gmail yanu. Ndibwinonso kugawana akauntiyo ndi ena. Pamapeto pake, kusankha ndi kwanu.

Mwa njira, simukuyenera kugwiritsa ntchito dzina la bizinesi yanu popanga akaunti ya Google. YouTube imakupatsani mwayi wogwiritsa ntchito dzina labizinesi kapena lanu.

2. Pangani njira yatsopano ya YouTube pogwiritsa ntchito akaunti yanu ya Google.

Mukakhazikitsa ndikulowa muakaunti yanu ya Google, ndi nthawi yoti mupange kanema wa YouTube. Dinani pa chithunzi cha wosuta wanu pakona yakumanja yakumanja.

Izi zikuyimira akaunti yanu ya Google ndi akaunti yanu ya YouTube (chifukwa YouTube ndi ya Google). Mudzawona menyu yotsitsa, pomwe mukufuna kudina "Zikhazikiko."

Kuchokera pamenepo, mudzatumizidwa ku chiwonetsero cha akaunti yanu. Dinani pa "Pangani tchanelo chatsopano"pansi"Channel yanu".

Gawo loyamba ndikupanga akaunti yamtundu. Ili litha kukhala dzina lililonse lomwe mukufuna ndipo siliyenera kukhala lomwe mudagwiritsa ntchito popanga Akaunti yanu ya Google, koma tikupangira kuti muwonetse mtundu womwe tchanelo cha YouTube chidzayimilire.

Mukalowetsa dzina laakaunti yamtundu, mutha kufunsidwa kuti mutsimikizire akauntiyo kudzera pamawu kapena kuyimba. Izi zikachitika, lowetsani kachidindo komwe mumalandira kuchokera kunjira yomwe mwasankha.

Nkhani yoti muwerenge: Momwe mungapangire ndalama pa intaneti

Mukatsimikizira Akaunti Yanu ya Brand, adzakutengerani ku dashboard ya tchanelo chanu. Tsopano ndi nthawi kuyamba mwamakonda izo.

3. Pezani tsamba la Sinthani Mwamakonda Anu Channel.

Tiyamba ndi tsatanetsatane wa tchanelo chanu cha YouTube. Pa dashboard yanu, dinani "Sinthani tchanelo mwamakonda anu".

Kuchokera pamenepo, mudzatengedwera kutsamba losintha makonda.

Mudzawona ma tabo atatu: Kapangidwe »,« Kujambula »Neri« Zambiri ". Ma tabu atatuwa akuthandizani kukhathamiritsa tchanelo chanu kuti awonere.

4. Onjezani zambiri ku tchanelo chanu kuti muzitha kuzipeza.

Yambani ndikudina "Basic Information".

Apa ndipamene mudzalowetsamo zambiri zokhudza tchanelo chanu, monga chilankhulo chomwe makanema anu amawonera, komanso kufotokozera komwe kumathandiza anthu kudziwa tchanelo chanu akalowetsa mawu osaka omwe amafotokoza mavidiyo omwe akuwonera. akufunafuna.

Mawu osakirawa atha kuphatikiza zomwe tchanelo chanu chikunena, mavuto omwe amathandiza kuthetsa, anthu ndi zinthu zomwe zikuwonetsedwa, makampani anu, ndi zina zambiri.

Mudzathanso kuwonjezera maulalo kumasamba omwe mukufuna kugawana ndi owonera anu.

5. Kwezani katundu wamtundu ku tchanelo chanu.

Kuphatikiza pazofotokozera zomwe mwawonjezera, pali chinthu chinanso chodziwika panjira yatsopano ya YouTube: zowonera.

Pansi pa "Kujambula", mutha kuwonjezera anu:

Chithunzi cha Mbiri

Zina mwa zojambulajambulazo ndi chithunzi chanu. Umu ndi momwe ogwiritsa ntchito a YouTube angadziwire amene amapanga kanema akamasakatula makanema.

Mudzawona chithunzichi chikuwonekera pansi pa makanema a YouTube patsamba lowonera monga momwe zilili pansipa. YouTube imalimbikitsa kugwiritsa ntchito chithunzi chokhala ndi ma pixel 98 x 98 osachepera.

Chithunzi cha mbendera

Chithunzi cha banner ndi chikwangwani chachikulu chomwe chimawonetsedwa pamwamba pa tsamba lanu, ndipo ndi mwayi wabwino wofotokozera mtundu wanu kwa owonera anu. YouTube imalimbikitsa kugwiritsa ntchito chithunzi cha 2048 x 1152 px.

Video watermark

Kanema wa watermark amawonetsedwa pansi pomwe pavidiyo iliyonse yomwe mumayika (onani pansipa). Mufuna kusankha logo yomwe imakuyimirani bwino kwambiri komanso kukula kwake kwa 150 x 150 px.

6. Sinthani zosankha zanu zapamwamba kwambiri.

Dinani pa "Layout" tabu.

Kuchokera apa, mudzatha kufotokoza zambiri za momwe mukufuna kuti zomwe zili patsamba lanu ziziwonetsedwa patsamba lanu. Mudzakhala ndi mwayi wosankha projekiti ya kanema ndikukonza tsamba lanu la tchanelo ndi magawo owonetsedwa.

7. Onjezani mavidiyo ndikuwongolera kuti mufufuze.

Kuti mukweze kanema wanu woyamba ku YouTube, dinani "kulenga” pakona yakumanja yakumanja ndikutsata malangizowo.

Kukonza tchanelo chanu kuti chizidziwika ndi chiyambi chabe. Mukangoyamba kuwonjezera makanema, mudzafuna kuwongolera kuti musake, zomwe zingathandize anthu kupeza kanema wanu.

Koma zimapitilira kupereka makanema anu molondola, momveka bwino komanso mwachidule, ngakhale izi ndizofunikira. Pansipa tikuwonetsa zina mwazinthu zofunika kwambiri kuti muwonjezere pa YouTube. (Kuti mumve nkhani yonse pa YouTube SEO, onani nkhaniyi.)

mutu

Tikamafufuza mavidiyo, chimodzi mwa zinthu zoyamba zimene zimatikopa ndi mutu. Izi nthawi zambiri ndizomwe zimatsimikizira ngati wowonera angadutse kuti awonere kanema wanu, kotero mutuwo usakhale wokakamiza komanso womveka komanso wachidule.

Kulongosola

Izi zikuyenera kukhala zilembo 1 zokha. Kumbukirani, wowonera wanu adabwera kuno kudzawonera kanema, osati kuwerenga zambiri.

Komanso, YouTube imangowonetsa mizere iwiri kapena itatu yoyambirira, yomwe ili pafupi ndi zilembo 100, kotero tsitsani mafotokozedwewo ndi chidziwitso chofunikira kwambiri.

Mfundo zofunikira

Kugwiritsa ntchito ma tag sikumangopangitsa owonera kudziwa zomwe vidiyo yanu ikunena - amauzanso YouTube, yomwe imagwiritsa ntchito ma tag "kumvetsetsa zomwe zili muvidiyo yanu," malinga ndi Backlinko.

Mwanjira iyi, YouTube imatha kugwirizanitsa vidiyo yanu ndi makanema ofanana, omwe amatha kukulitsa zomwe muli nazo.

Koma yandikirani mosamala - monga mutu wanu, musagwiritse ntchito ma tag osocheretsa chifukwa angakupangitseni kuti muwone zambiri - makamaka, Google ikhoza kukulangani chifukwa cha izi.

gulu

Kusankha gulu ndi njira ina yoyika mavidiyo anu ndi zinthu zofanana pa YouTube, koma sizingakhale zophweka monga momwe zikuwonekera.

YouTube's Creator Academy imalimbikitsa otsatsa kuti "aganizire zomwe zimagwira bwino gulu lililonse" lomwe mukuliganizira poyankha mafunso monga:

• Kodi ndianthu ati amene amapanga kwambiri gululi? Chifukwa chiyani ali otchuka ndipo amachita bwino chiyani?
• Kodi pali makonda pakati pa omvera amakanema ofanana mugulu lomwelo?
• Kodi makanema omwe ali mugulu lofananira ali ndi zofananira monga mtengo, kutalika, kapena mawonekedwe?

Ndi momwemo - simunangopanga njira ya YouTube, koma tsopano mukudziwa momwe mungakwaniritsire zomwe zili mkati kuti muipeze.

Nkhani yoti muwerenge: Momwe mungapangire ndalama ndi YouTube?

Kuti mumve zambiri zamomwe mungathandizire bwino pa YouTube pakutsatsa, onani zomwe timapereka.

Mwachidule...

• Lowani muakaunti yomwe ilipo ya Google kapena pangani akaunti yatsopano yodzipatulira ya akaunti yanu ya bizinesi ya YouTube.
• Mukapanga akaunti yanu ya Google, pitani patsamba loyambira la YouTube.
• Patsamba lofikira la YouTube, dinani chizindikiro cha avatar pakona yakumanja kwa chinsalu.
• Dinani "Channel Yanga" kuchokera pazosankha zotsitsa. Kuti mupange akaunti yanu ya YouTube, lowetsani dzina lanu loyamba ndi lomaliza m'magawo ofunikira. Kuti mupange akaunti ya YouTube for Business, dinani "Gwiritsani ntchito bizinesi kapena dzina lina" lomwe lidzakufikitseni pazenera momwe mungalembe dzina lanu.
• Cliquez sur « Créer » pour activer votre nouveau compte YouTube.

Mukapanga njira yanu ya YouTube muyenera kupanga ndalama. Nawu kalozera pa momwe mungapangire njira ya youtube kukhala yopindulitsa zomwe zimakupatsani mwayi wopeza ndalama ndi njira yanu.