Momwe mungayendetsere bwino gulu lamalonda?

Ngati mukufuna kuphunzira momwe mungayendetsere gulu lamalonda, mwafika pamalo oyenera. Mwatsala pang'ono kupeza zidziwitso kuchokera kwa akatswiri apamwamba omwe adakhalapo (ndipo adazichita) m'mbuyomu. Kuwongolera gulu lazogulitsa ndizovuta, koma mpaka mutakwanitsa kapena kukhala gawo la gulu lazamalonda. Tinene zoona, kuyang'anira gulu lochita bwino ndizovuta.

Maphunziro omwe ndikugawana pansipa amachokera kwa alangizi ndi atsogoleri ambiri omwe ndakhala ndi mwayi wophunzirira, koma ogwirizana ndi malo ogulitsa.

Tiyeni

1. Athandizeni Kukhala Okonzeka…Kupitilira CRM

Ogulitsa amakonda kuwononga nthawi yawo yambiri pa pulatifomu yoyang'anira ubale wamakasitomala (kapena CRM). Awa ndi malo omwe amatha kuyang'anira zolemba zonse ndi tsatanetsatane wa mapangano omwe akugwira nawo ntchito. Ngakhale izi zimalimbikitsa kukhala okonzeka pamlingo wamalonda (zanzeru), sizikuthandizira pamlingo wapamwamba kwambiri.

Kugwira ntchito mubizinesi yatsopano kumatenga nthawi yochulukirapo ndipo nthawi yomwe ingagawidwe ndiyosiyana kwambiri. Ngati chiyembekezo sichinawonekere kwa ola limodzi kapena kuposerapo, tulukani ndi "Inde!" Takonzeka kusaina mgwirizano, "zingakhale ndi chiyambukiro chodabwitsa momwe wogulitsa malonda amachitira masana (ndi usiku).

Kuti tithandizire gulu lathu logulitsa kuti likhale ladongosolo mosagwirizana ndi zomwe wagulitsa, takhazikitsa njira yoyendetsera polojekiti yomwe imatchedwa Scrum zomwe zimathandiza kupanga mgwirizano mu timu. Ndi Scrum, ma reps akuyenera kukonzekera muzowonjezera sabata iliyonse mu " sprint "gawo.

Izi zimawapangitsa kuti aziyankha ku gulu lonse pomaliza ntchito zomwe zakonzedwa, komanso kukhala okonzeka kusintha.

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Kutsata zochitikazi mkati mwa chida choyang'anira polojekiti kumapangitsa kuti anthu aziwoneka bwino komanso ine ndekha kuti ndi liti pamene mgwirizano ukhoza kutseka kapena pamene mgwirizano wolembedwa ukhoza kutumizidwa.

2. Khalani otsata zotsatira

Gwirani ntchito anthu achidwi komanso otsimikiza. Pangani malo owonekera kwambiri akuyang'ana pa zizindikiro zazikulu za malonda. Pamapeto pake, mukabweretsa anthu ampikisano pamodzi pamalo owonekera, bungwe lonse limapita kumanja. Onetsetsani kuti mukuyang'ana zotsatira kuti anthu asasokoneze ntchito ndi zokolola.

3. Dziwani komwe muli komanso zomwe mukufuna

Musanaphunzire kuyang'anira gulu la malonda, muyenera kupanga imodzi. Dziwani gulu lomwe anthu ofuna kulowa nawo ali, omanga motsutsana ndi opanga. Omanga amakula kuyambira pachiyambi. Iwo amayamba popanda kanthu. Opanga amakula zonse zikakhazikika. Anthu ambiri sali abwino pa zonse ziwiri. Dziwani kuti muli pa siteji yanji komanso mtundu wa mavenda omwe mukufuna, ndipo funsani mafunso kuti mulekanitse omanga ndi opanga.

4. Fotokozani Malonda Anu

Pali mitundu iwiri yayikulu yogulitsa yomwe mungasankhe: pachilumba ndi mzere wa msonkhano. Tiyeni tiwone chilichonse mwatsatanetsatane:

1. Chilumba: iyi ndi njira yachikhalidwe yogulitsa kumene wogulitsa aliyense pagulu ali ndi udindo pazochitika zonse za malonda. Amapanga zotsogola zawo, amadzipangira okha mafoni ogulitsa, amatseka malonda awo, ndi zina zambiri. Ndichitsanzo chosavuta kugwiritsa ntchito ndikuwongolera popeza kulibe magawo ambiri osuntha omwe angade nkhawa.

2. Njira yolumikizira: Njira ya msonkhano imagawira ufulu wogulitsa pakati pa magulu anayi osiyanasiyana. Pali gulu lalikulu lomanga, owongolera malonda, oyang'anira akaunti, ndi othandizana nawo makasitomala. Gulu lirilonse limachita ndi ziyembekezo ndi makasitomala pamagawo osiyanasiyana aulendo wa wogula.

Zitsanzo zonse ziwiri zomwe tafotokozazi zingakhale zothandiza. Zomwe mumasankha ku bungwe lanu zimatengera gawo lomwe bizinesi yanu ilimo. Mwachitsanzo, njira ya pachilumbachi nthawi zambiri imakhala yabwino kwambiri poyambira, koma njira yolumikizirana nthawi zambiri imakhala yabwino kwa mitundu yodziwika.

5. Perekani Maudindo Omveka Ndi Maudindo

Aliyense pagulu lanu ayenera kudziwa bwino lomwe udindo wawo. Ngati satero, simungayembekeze kuti nthawi zonse azikwaniritsa zolingazo. Chinyengo ndi kugawa maudindo mogwirizana ndi luso laumwini. Ndikosavuta ngati bizinesi yanu imagwiritsa ntchito njira yogulitsa maunyolo, yomwe tafotokoza pamwambapa.

Mwachitsanzo, mutha kuyang'anira wogwira ntchito yemwe ali ndi dynamite ikafika popanga zotsogola, koma amasweka ngati cookie nthawi iliyonse yomwe amayenera kulankhula ndi kasitomala. Munthuyu ayenera kuitanidwa kuti alowe nawo gulu lotsogolera ndikuloledwa kuyang'ana zomwe akuchita bwino.

Chitani zonse zomwe mungathe kuti mugawire ntchito ndi maudindo kwa omwe ali ndi mwayi womaliza.

6. Sinthani zoyembekeza moyenerera

Mukufuna kulimbikitsa gulu lanu ndikuchita zonse zomwe mungathe kuti muwathandize. Ndikuganiza kuti aliyense akudziwa momwe kugwirira ntchito mopitilira muyeso kumawoneka, koma owerengeka amafotokoza momwe kusagwira bwino ntchito kumawonekera. Kodi ndinu omasuka ndi wogulitsa yemwe amagwira ntchito nthawi zonse pa 90% ya quota kapena yemwe angakhale pa 150% mwezi umodzi komanso pansi pa lotsatira?

7. Ikani bar pamwamba

Zolinga zogulitsa zikakwera (koma zotheka), pali china chake choyenera kuchita ndipo gulu lanu liyenera kukhulupirira kuti chilichonse ndi kotheka. Mukangofikira 70% ya cholinga chachikulu, mumachita bwino kuposa kufikira 100% ya cholinga chapakati, bola ngati pali gulu la nirvana pa zomwe zikumangidwa zomwe zimalimbikitsa kupambana kwanu.

8. Yang'anani pa Maphunziro a Akaunti

Khazikitsani kuphunzira mosalekeza mu chikhalidwe; kutsindika ndi kuyika ndalama pa maphunziro ndi chitukuko cha akatswiri. Bungwe lililonse lochita bwino pamalonda liyenera kukhala ndi maphunziro okhazikika omwe nthawi zonse amakulitsa zoyambira za chidziwitso chazogulitsa, luntha lampikisano, kusaka, kuyang'anira mwayi, kukonza madera, komanso kulumikizana ndi akatswiri.

9. Gwiritsani ntchito chiwerengero cha voliyumu / mtengo

Anthu anu ofunika kwambiri (okondedwa) akuyenera kuthera nthawi pazinthu zazing'ono (koma zofunika kwambiri) - monga kumanga maubwenzi, kutumizirana mauthenga, ndi kupeza mabwenzi. Anthu anu otsika amayenera kuyang'ana kwambiri zochita zamphamvu, monga kutembenuza mayendedwe kukhala otsogolera. Izi ndi zoona kwa oyembekezera. Fufuzani ziyembekezo zochepa, koma zabwinoko.

10. Tangoganizani kuti palibe yankho limodzi

Muli ndi anthu osiyanasiyana omwe amakugwirirani ntchito. Udindo wanu ndi wa mlangizi ndi wotsogolera. Mukufuna kuteteza gulu lanu ku ndale kapena khalidwe loipa la malonda, zikhale zosavuta kuti aziyang'ana ntchito yomwe ali nayo, ndikukhala opambana. Anthu osiyanasiyana amayenera kuyang'aniridwa mosiyana - pezani zomwe zimawalimbikitsa aliyense wa iwo ndikukankhira mabataniwo kuti apange ogulitsa abwinoko onse.

11. Konzani CRM Yogulitsa

Tsoka ilo, ogulitsa ambiri amangowononga 35% ya nthawi yawo yogulitsa. Zomwe zikutanthauza kuti gulu lanu lamalonda limathera magawo awiri pa atatu a nthawi yawo pa ntchito zomwe sizikukhudzana mwachindunji ndi kugulitsa zinthu ndikuwonjezera ndalama.

CRM yabwino yogulitsa imatha kuthandiza gulu lanu kuti lipindulenso gawo lalikulu latsiku lawo, makamaka ngati mutagulitsa imodzi yokhala ndi luso lochita zokha. Nthawi zina kuyang'anira gulu lamalonda kumangotsikira kukupatsa ma reps anu zida zomwe amafunikira kuti apambane.

12. Dziwani ma metrics a zochita ndi zizindikiro za ntchito (KPIs)

Zinthu zambiri zabizinesi sizingachitike. Mwachitsanzo, sitisankha zochita zazikulu kapena pamene masoka achilengedwe achitika. Tikadatero, zochitika sizingasinthe ndipo mphepo zamkuntho sizikanakhalapo. Zochita zogulitsa zimayesa zinthu zomwe tingathe kuzilamulira.

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Nthawi zambiri, timasankha mafoni oziziritsa angati patsiku, kangati komwe tikufuna kutsata otsogolera, ndi zina zotero. Poyang'anira ma reps ogulitsa, ndikofunikira kulingalira manambala awa.

Tsatani zoyezetsa zomwe zachitika pakugulitsa monga kuchuluka kwa ma lead omwe adapangidwa, kuchuluka kwa mafoni omwe adayimbidwa, ndi misonkhano yomwe yakonzedwera ma reps anu onse, komanso KPIs wamba.

13. Limbikitsani Gulu Lanu

Komiti ndi peresenti ya malonda, operekedwa kwa wogulitsa amene anatseka mgwirizano. Mwachitsanzo, mtengo wa 25 $ amalipidwa kwa wogulitsa nthawi iliyonse akagulitsa chinthu chamtengo wapatali $ 500 ndi 5% Commission.

Komano, chilimbikitso ndi mphotho iliyonse yoperekedwa kwa wogulitsa amene wachita bwino lomwe anaikiratu. Zolimbikitsa zimagwiritsidwa ntchito kulimbikitsa ogulitsa.

Mukatsogolera gulu lamalonda, gawo la ntchito yanu ndikuwalimbikitsa kuti azigwira ntchito molimbika momwe angathere. Ichi ndichifukwa chake zolimbikitsa zimakhala zamphamvu kwambiri. Sankhani dongosolo lolimbikitsira gulu lanu lomwe lingawasangalatse ndikuwalimbikitsa kuti apite patsogolo.

14. Khazikitsani njira zoyankhulirana

Kulankhulana ndiye chinsinsi chowongolera bwino gulu la malonda. Ngati simungathe kulumikizana ndi ma reps anu, kapena choyipa, ngati sangathe kulumikizana nanu, bizinesi yanu sitseka mapangano ambiri momwe ingathere. Onetsetsani kuti gulu lanu lili ndi njira zingapo zolumikizirana nanu, kuchokera pazida zilizonse, ngakhale atakhala pamisonkhano yamalonda.