Kodi mungalembe bwanji bizinesi yotsimikizika?

Ngati bizinesi yanu ili m'mutu mwanu, n'zovuta kutsimikizira obwereketsa ndi osunga ndalama kuti muli ndi bizinesi yodalirika. Ndipo apa ndipamene dongosolo la bizinesi limabwera.

Chida chodziwikiratu choyang'anira ichi ndi chikalata cholembedwa chomwe chimafotokoza kuti ndinu ndani, zomwe mukufuna kukwaniritsa, momwe mukukonzekera kuthana ndi zoopsa zomwe zingachitike ndikupereka zomwe mukuyembekezera.

Nthawi zambiri anthu amaganiza za mapulani abizinesi ngati kungoyambitsa bizinesi yatsopano kapena kufunsira ngongole zabizinesi. Ayi, ndizofunikanso kuyendetsa bizinesi yokhala ndi dongosolo lomveka bwino, lofufuzidwa bwino.

Ndondomeko yabizinesi yokakamiza imapereka umboni, umboni weniweni wosonyeza kuti lingaliro lanu la bizinesi ndilomveka komanso lomveka ndipo ali ndi mwayi uliwonse wopambana.

Ndani ayenera kutsimikizira dongosolo lanu la bizinesi?

Choyamba, dongosolo lanu la bizinesi liyenera kukutsimikizirani kuti lingaliro lanu la bizinesi si loto chabe, koma likhoza kutheka. Amalonda mwachibadwa ndi anthu odalirika, abwino komanso amphamvu.

Mutawunika mowona zosowa zanu zazikulu, zogulitsa kapena ntchito, mpikisano, mapulani otsatsa komanso mwayi wopeza phindu, mudzakhala ndi lingaliro labwino kwambiri la mwayi wanu wopambana. Ndipo ngati simukutsimikiza, zili bwino: bwererani mmbuyo ndikukonza malingaliro anu ndi mapulojekiti anu.

Ndani ali ndi chidwi ndi dongosolo lanu la bizinesi?

Njira zopezera ndalama

Kaya mukufuna ndalama kubanki kapena kuchokera kwa abwenzi ndi abale, dongosolo lanu la bizinesi litha kukuthandizani kuti mupange mlandu wabwino. Ndemanga zachuma zitha kuwonetsa komwe mudakhala. Malingaliro azachuma amafotokoza komwe mukufuna kupita.

Dongosolo lanu la bizinesi likuwonetsa momwe mungakafikire kumeneko. Kubwereketsa mwachibadwa kumaphatikizapo chiopsezo, ndipo ndondomeko yabwino yamalonda ingathandize obwereketsa kumvetsetsa ndi kuwerengera ngoziyi, motero kuonjezera mwayi wanu wovomerezeka.

Othekera ogwirizana nawo komanso oyika ndalama

Zikafika kwa abwenzi ndi abale, kugawana dongosolo lanu la bizinesi sikungakhale kofunikira (ngakhale kungathandizedi). Otsatsa ena, kuphatikiza osunga angelo kapena ma capitalist, nthawi zambiri amafunikira dongosolo la bizinesi kuti awunike bizinesi yanu.

Ogwira ntchito oyenerera

Pamene mukufunikira kukopa talente, mukufunikira chinachake chosonyeza antchito amtsogolo popeza mudakali gawo loyambira.

Poyamba, bizinesi yanu ndi yamalingaliro kuposa zenizeni, kotero dongosolo lanu la bizinesi litha kuthandiza ogwira nawo ntchito kumvetsetsa zolinga zanu, komanso, makamaka, malo awo pokuthandizani kukwaniritsa zolingazo.

Zogwirizana zomwe zingatheke

Mabizinesi ogwirizana ali ngati mgwirizano pakati pa mabizinesi awiri. Kugwirizana ndi mgwirizano wokhazikika wogawana ntchito - ndikugawana ndalama ndi phindu. Monga bizinesi yatsopano, mudzakhala osadziwika kuchuluka pamsika wanu. Kupanga mgwirizano ndi mnzanu wokhazikika kungapangitse kusiyana konse kuti bizinesi yanu ikhale pansi.

Koma koposa zonse, dongosolo lanu la bizinesi liyenera kukutsimikizirani kuti ndizomveka kupita patsogolo. Tsopano tiyeni tiwone gawo loyamba la dongosolo lanu labizinesi: chidule chachidule.

Chidule cha ndondomeko ya bizinesi

Chidule chachidule ndi chidule chazolinga ndi zolinga zabizinesi yanu. Ngakhale zingakhale zovuta kuti zigwirizane ndi tsamba limodzi kapena awiri, chidule chake chabwino chimaphatikizapo:

• Kufotokozera mwachidule za malonda ndi ntchito zanu
• Chidule cha zolinga zanu
• Kufotokozera momveka bwino msika wakampani yanu
• Kulungamitsidwa kwapamwamba pakuchita bwino (kuphatikiza chiwongolero champikisano wanu ndi mwayi wampikisano)
• Chiwonetsero cha kukula kwachuma
• Chidule cha zosowa zachuma

Ndikudziwa kuti izi zikuwoneka ngati zambiri, ndiye chifukwa chake kuzikonza ndikofunikira kwambiri. Chidule chachidule nthawi zambiri chimakhala gawo lofunikira la dongosolo lanu la bizinesi.

Kampani yayikulu imathetsa mavuto amakasitomala. Ngati chidule chanu sichingathe kufotokoza momveka bwino, patsamba limodzi kapena awiri, momwe bizinesi yanu ingathetsere vuto linalake ndikusintha phindu, mwayi ulibe mwayi - kapena dongosolo lanu logwiritsa ntchito mwayi weniweni silili. bwino otukuka.

Chifukwa chake ganizirani ngati chithunzithunzi cha dongosolo lanu la bizinesi. Osayesa "kukopa" bizinesi yanu - yesani kuthandiza wowerenga wotanganidwa kupeza lingaliro labwino la zomwe mukufuna kuchita, momwe mukukonzekera, ndi momwe mungapambane.

Popeza dongosolo la bizinesi liyenera kukuthandizani kuyambitsa ndikukulitsa bizinesi yanu, chidule chanu chachikulu chiyenera kukuthandizani kuchita izi.

Fotokozani zolinga zanu

Kupereka mwachidule bizinesi yanu kungakhale kovuta, makamaka pamene mukukonzekera. Ngati muli ndi bizinesi yomwe ilipo kale, kufotokoza mwachidule bizinesi yanu yamakono kuyenera kukhala kosavuta; zingakhale zovuta kwambiri kufotokoza zomwe mukufuna kukhala. Choncho yambani pobwerera m’mbuyo.

Ganizirani za malonda ndi ntchito zomwe mungapereke, momwe mungaperekere zinthuzo. Zomwe mukufunikira kuti mupereke zinthu izi, ndani yemwe angakupatseni zinthuzi, ndipo chofunika kwambiri, ndi ndani amene mungapereke zinthuzi.

Tengani chitsanzo cha bizinesi yathu yobwereketsa njinga. Imatumikira makasitomala ogulitsa. Ili ndi gawo lapaintaneti, koma bizinesi yayikulu imachokera pakuchita maso ndi maso pakubwereketsa njinga ndi chithandizo.

Chifukwa chake mufunika malo enieni, njinga, zoyikapo, zida ndi zida zothandizira, ndi zinthu zina zokhudzana ndi njerwa ndi matope.

Mudzafunika antchito omwe ali ndi luso lapadera kuti mutumikire makasitomala awa, ndipo mudzafunika ndondomeko yoyendetsera ntchito zanu za tsiku ndi tsiku.

Zolinga

• Pezani gawo lalikulu kwambiri pamsika wobwereketsa njinga mderali
• Pangani ndalama zokwana $235 pakutha kwa chaka chachiwiri chogwira ntchito
• Chepetsani ndalama zosinthira zobwereketsa posunga 7% kutsika kwa zida zomwe zilipo (avereji yamakampani ndi 12%).

Makiyi opambana

• Perekani zida zapamwamba, kupezera zida izi motchipa momwe zingathere kudzera muubwenzi womwe ulipo ndi opanga zida ndi malo ena ogulitsa njinga
• Gwiritsani ntchito zikwangwani kuti mukope alendo kupita ku nkhalango ya dziko, kuwonetsa mtengo wathu ndi mwayi wautumiki
• Pangani zina zowonjezera zosavuta kuti kasitomala athane ndi vuto lomwe likuwoneka kuti silikuyenda bwino kwamakasitomala omwe akukonzekera kuyenda misewu ndi njira zotalikirana ndi sitolo yathu.
• Konzani mapulogalamu olimbikitsa ndi kusungitsa makasitomala kukulitsa ubale wamakasitomala ndikupanga mawu abwino pakamwa

Ndi zina zotero …

Tsegulani Zogulitsa ndi Ntchito

Mugawo la Products and Services la mapulani anu abizinesi, mumamveketsa bwino - inde - fotokozani zomwe bizinesi yanu ikupatsani. Kumbukirani kuti kufotokoza mwatsatanetsatane kapena luso sikofunikira ndipo ndithudi sikuvomerezeka. Gwiritsani ntchito mawu osavuta ndikupewa mawu amakampani.

Kumbali inayi, ndikofunikira kufotokoza momwe zopangira ndi ntchito zamakampani zidzasiyanirana ndi mpikisano. Zomwezo zimafotokozeranso chifukwa chake zinthu zanu ndi ntchito zanu ndizofunikira ngati palibe msika womwe ulipo.

Ma Patent, ma copyright ndi zizindikiritso zomwe muli nazo kapena zomwe mudafunsira ziyeneranso kulembedwa mugawoli.

Kutengera mtundu wabizinesi yanu, gawo lanu la Products and Services litha kukhala lalitali kapena lalifupi kwambiri. Ngati bizinesi yanu ndi yokhazikika pazogulitsa, mudzafuna kuwononga nthawi yochulukirapo pofotokoza zazinthuzo.

Ngati mukufuna kugulitsa chinthu chofunikira ndipo chinsinsi chakupambana kwanu ndi, tinene, mitengo yampikisano, mwina simuyenera kupereka zambiri zamalonda.

Kapena ngati mukufuna kugulitsa chinthu chomwe chimapezeka mosavuta m'malo osiyanasiyana, chinsinsi cha bizinesi yanu sichingakhale chinthucho chokha koma kuthekera kwanu kugulitsa mopindulitsa kuposa mpikisano wanu.

Koma ngati mukupanga chinthu chatsopano (kapena ntchito), onetsetsani kuti mwafotokoza bwino zomwe malondawo ali, ntchito zake, mtengo wake, ndi zina zotero, apo ayi owerenga anu sadzakhala ndi chidziwitso chokwanira chowunika bizinesi yanu.

Mwayi wamsika

Kafukufuku wamsika ndizofunikira kuti bizinesi ikhale yopambana. Dongosolo labwino la bizinesi limasanthula ndikuwunika kuchuluka kwamakasitomala, zizolowezi zogulira, kusinthasintha kogula, komanso kufunitsitsa kutengera zinthu ndi ntchito zatsopano.

Njirayi imayamba ndikumvetsetsa msika wanu komanso mwayi womwe umapezeka pamsika. Ndipo izi zikutanthauza kuti muyenera kuchita kafukufuku pang'ono. Musanayambe bizinesi, muyenera kuonetsetsa kuti pali msika wotheka wa zomwe mukufuna kupereka.

Izi zimafuna kufunsa, makamaka kuyankha, mafunso angapo. Mukayankha mozama mafunso otsatirawa, mudzamvetsetsa bwino msika wanu.

Yambani ndikuwunika msika pamlingo wapamwamba, kuyankha mafunso apamwamba okhudza msika wanu ndi mafakitale:

• Kodi kukula kwa msika ndi chiyani? Kodi ikukula, yokhazikika kapena ikucheperachepera?
• Kodi makampani onse akukula, okhazikika kapena akuchepa?
• Ndi gawo la msika liti lomwe ndikufuna kutsata? Ndi kuchuluka kwa anthu ndi machitidwe ati omwe amapanga msika womwe ndikukonzekera?
• Kodi kufunikira kwa zinthu ndi ntchito zanga zenizeni zikuchulukira kapena zikuchepa?
• Kodi ndingadzisiyanitse ndi mpikisano m'njira yomwe makasitomala adzipeza atanthauzo? Ngati ndi choncho, kodi ndingadzisiyanitse mopindulitsa?
• Kodi makasitomala akuyembekezera kundilipira chiyani pazogulitsa ndi ntchito zanga? Kodi amaonedwa kuti ndi chinthu chamtengo wapatali kapena amapangidwa payekhapayekha?

Mwamwayi, mwachita kale zina mwa legwork. Mwatanthauzira kale ndikujambula malonda ndi ntchito zanu.

Pangani zoneneratu za malonda ndi malonda

Kupereka zinthu zabwino ndi ntchito ndizabwino, koma makasitomala ayenera kudziwa kuti zinthuzi ndi ntchito zilipo. Ichi ndichifukwa chake mapulani ndi njira zotsatsa ndizofunikira kuti bizinesi ikhale yabwino.

Koma kumbukirani kuti kutsatsa sikungotsatsa. Kutsatsa - kaya kutsatsa, maubwenzi ndi anthu, zolemba zotsatsira, ndi zina. - ndi ndalama pakukula kwa bizinesi yanu.

Monga ndalama zina zilizonse zomwe mungapange, ndalama zomwe zimagwiritsidwa ntchito potsatsa ziyenera kubweza ndalama. (N'chifukwa chiyani muyenera kuyika ndalama mwanjira ina?) Ngakhale kuti kubwezako kungakhale kochulukirachulukira kwa ndalama, mapulani abwino otsatsa amamasulira kukhala malonda apamwamba ndi mapindu.

Choncho musamangokonzekera kugwiritsa ntchito ndalama pazinthu zosiyanasiyana zotsatsa. Chitani homuweki yanu ndikupanga pulogalamu yotsatsa mwanzeru.

Kupanga gawo la dongosolo lanu lamalonda

Yang'anani pa msika womwe mukufuna. Makasitomala anu ndi ndani? Zolinga zanu zili kuti? Ndani amapanga zisankho? Dziwani momwe mungafikire makasitomala abwino.

Unikani mpikisano wanu. Dongosolo lanu lamalonda liyenera kukusiyanitsani ndi omwe akupikisana nawo ndipo mutha kuwoneka ngati mukudziwa omwe akupikisana nawo. Dziwani omwe akupikisana nawo posonkhanitsa zambiri zazinthu zawo, ntchito, mtundu, mitengo ndi zotsatsa.

Pankhani ya malonda, kodi omwe akupikisana nawo akuchita bwino? Kodi zofooka zawo ndi zotani? Kodi mungapange bwanji ndondomeko yotsatsa yomwe ikuwonetsa zabwino zomwe mumapereka kwa makasitomala?

Ganizirani za mtundu wanu. Momwe makasitomala amawonera bizinesi yanu zimakhudza kwambiri malonda. Pulogalamu yanu yotsatsa iyenera kulimbitsa nthawi zonse ndikukulitsa mtundu wanu.

Musanayambe kugulitsa bizinesi yanu, ganizirani momwe mukufuna kuti malonda anu awonetsere bizinesi yanu ndi katundu wanu ndi ntchito zanu. Kutsatsa ndi nkhope ya makasitomala omwe angakhale nawo - onetsetsani kuti mwaika nkhope yanu yabwino patsogolo.

Ganizirani za ubwino wake. Kodi mumathetsa mavuto otani? Mumapereka maubwino otani? Makasitomala saganiza za zinthu, amaganizira za phindu ndi mayankho.

Dongosolo lanu lamalonda liyenera kuwonetsa bwino zomwe makasitomala adzalandira. Ganizirani zomwe makasitomala amapeza m'malo mwa zomwe mumapereka.

Yang'anani pa kusiyanitsa. Zogulitsa zanu ndi ntchito zanu ziyenera kukhala zosiyana ndi mpikisano mwanjira ina. Kodi mungapikisane bwanji pa mtengo, malonda kapena ntchito? Chotsatira, yang'anani pakupereka zambiri ndi zosunga zobwezeretsera za dongosolo lanu lamalonda.

Onetsani ubwino wanu wampikisano

Gawo la Competitive Analysis la dongosolo lanu la bizinesi laperekedwa kuti liwunike mpikisano wanu - mpikisano wanu wamakono ndi omwe angakhale opikisana nawo omwe angalowe mumsika wanu.

Bizinesi iliyonse imakhala ndi mpikisano. Kumvetsetsa mphamvu ndi zofooka za omwe akupikisana nawo - kapena omwe angapikisane nawo - ndikofunikira kuti bizinesi yanu ikhalebe ndi moyo.

Ngakhale simufunika kulemba ganyu wofufuza payekha, muyenera kuwunika omwe akupikisana nawo pafupipafupi, ngakhale mukukonzekera kuchita bizinesi yaying'ono. M'malo mwake, mabizinesi ang'onoang'ono amatha kukhala pachiwopsezo chachikulu cha mpikisano, makamaka makampani atsopano akalowa msika.

Kusanthula kwampikisano kumatha kukhala kovuta kwambiri komanso kuwonongera nthawi, koma sikuyenera kutero. Nayi njira yosavuta yomwe mungatsatire kuti muzindikire, kusanthula, ndikuzindikira mphamvu ndi zofooka za omwe akupikisana nawo.

Mbiri ya omwe akupikisana nawo pano

Choyamba, pangani mbiri yoyambira ya omwe akupikisana nawo pano. Mwachitsanzo, ngati mukufuna kutsegula sitolo yogulitsira zinthu muofesi, mutha kukhala ndi masitolo atatu opikisana pamsika wanu.

Ogulitsa pa intaneti adzaperekanso mpikisano, koma kusanthula mozama kwa makampaniwa sikudzakhala kothandiza pokhapokha mutasankhanso kugulitsa zinthu zamaofesi pa intaneti.

Kuti ntchitoyi ikhale yosavuta, yang'anani pakuwunika makampani omwe mupikisane nawo mwachindunji. Ngati mukuganiza zoyambitsa kampani yowerengera ndalama, mudzakhala mukupikisana ndi makampani ena owerengera ndalama mdera lanu.

Apanso, ngati mukuyendetsa sitolo ya zovala, mukupikisananso ndi ogulitsa pa intaneti, koma palibe zambiri zomwe mungachite pa mpikisano wamtunduwu kupatulapo kugwira ntchito mwakhama kuti musiyanitse nokha ndi njira zina: ntchito yabwino, anthu ogulitsa ochezeka, maola abwino, kumvetsetsa makasitomala anu, etc.

Mukazindikira omwe akupikisana nawo kwambiri, yankhani mafunso awa okhudza aliyense waiwo. Ndipo khalani ndi cholinga. Ndikosavuta kuzindikira zofooka za omwe akupikisana nawo, koma ndizosavuta kuzindikira momwe angakupitirireni:

• Kodi mphamvu zawo ndi ziti? Mtengo, ntchito, kumasuka, ndi zinthu zazikulu zonse ndi madera omwe mungakhale pachiwopsezo.
• Kodi zofooka zawo ndi zotani? Zofooka ndi mwayi womwe muyenera kukonzekera kutengerapo mwayi.
• Kodi zolinga zawo zazikulu ndi zotani? Kodi akufuna kupeza gawo la msika? Kodi akuyesera kulanda makasitomala apamwamba? Onani makampani anu ndi maso awo. Kodi akuyesera kukwaniritsa chiyani?
• Kodi amagwiritsa ntchito njira zotani zotsatsa? Onani kutsatsa kwawo, PR, ndi zina.
• Kodi mungatenge bwanji gawo la msika ku bizinesi yawo?
• Adzachita bwanji mukalowa msika?

Dziwani opikisana nawo

Zingakhale zovuta kuneneratu kuti ndi liti komanso komwe omwe akupikisana nawo angawonekere. Kuti muyambe, fufuzani pafupipafupi zamakampani anu, malonda, ntchito, ndi msika womwe mukufuna.

Koma pali njira zina zodziwira nthawi yomwe mpikisano ungakutsatireni pamsika. Anthu ena akhoza kuona mwayi womwewo womwe mukuwona. Ganizirani za bizinesi yanu ndi mafakitale anu, ndipo ngati zotsatirazi zilipo, mutha kukumana ndi mpikisano:

• Makampaniwa amapeza phindu lalikulu
• Kulowa mumsika ndikosavuta komanso kotsika mtengo
• Msika ukukula - kukula kwake mofulumira, kumakhala ndi chiopsezo chachikulu cha mpikisano
• Kupereka ndi kufunidwa kuli kotsika - kuperekera kuli kochepa komanso kufunikira ndikwambiri
• Pali mpikisano wochepa kwambiri, kotero pali "malo" ambiri kuti ena alowe mumsika

Nthawi zambiri, ngati kutumikira msika wanu kumawoneka kosavuta, mutha kuganiza kuti opikisana nawo alowa msika wanu. Ndondomeko yabwino yamabizinesi imayembekezera ndikuganiziranso omwe akupikisana nawo.

Khazikitsani mtundu wabizinesi yanu

Kupanga dongosolo labizinesi lokakamiza kumaphatikizapo kudziwa mtundu wabizinesi yanu. Gawoli limathandiza kwambiri pakupanga matebulo azachuma.

Matebulo awiri akuyenera kuwonekera kuti awonetse mtundu wake wachuma: 

Mndandanda wazomwe zikuyembekezeka

Gome ili liyenera kuwonetsa zenizeni zomwe zikuyembekezeka. Kwa izi, ndikofunikira kulingalira:

• Chiwerengero cha zogulitsa zomwe zimatheka patsiku komanso dengu lapakati la ogula.
• Mtengo wokhudzana ndi kupanga ndi kugwirira ntchito kwa bizinesi yake (kubwereka ngati kubwereketsa malo, mtengo wopangira chinthucho kapena kupereka chithandizo, mtengo wogula zinthu zopangira, kubweza ngongole, misonkho, malipiro, chipukuta misozi, etc.). 

Potsirizira pake, kuyerekeza chitsanzo chake cha zachuma ndi zomwe zimagwiritsidwa ntchito m'gawo lomwe mukufuna kuti zitheke kumapangitsa kuti athe kuyesa kufunikira kwa bizinesi yake. 

Tabu pa ndondomeko ya ndalama

Apanso, ndi kunena zenizeni. Kuchepetsa zosowa zanu zachuma modzifunira kuti mupeze ndalama mosavuta kungakhale kulakwitsa. Izi zitha kutanthauziridwa ngati kuyembekezera koyipa kwa gulu la oyang'anira.

Ndondomeko ya ndalama iyenera kufotokozera:

• Zofunikira zonse zoyambira ntchito yake;
• Zida zomwe zasonkhanitsidwa kale (zamkati).

Zotsatira: kusiyana pakati pa ziwirizi kumapangitsa kuti zitheke kudziwa kufunikira kwake kwa ndalama zakunja.

Sankhani mawonekedwe ovomerezeka abizinesi yanu

Kusankhidwa kwa mtundu wovomerezeka wa bizinesi yanu kudzakuthandizani pakupanga mtundu wa bizinesi yanu ndi dongosolo la bizinesi. Kutengera ndi malamulo omwe asankhidwa, misonkho yomwe ikugwira ntchito komanso momwe anthu amakhalira komanso ndalama zolipirira (ndalama zamisonkho, zolipiritsa anthu komanso ndalama zoyendetsera) zidzakhala zosiyana.

Ndalamazi ziyenera kuganiziridwa powonetseratu ndalama zomwe zimagwiritsidwa ntchito popanga ndi kuyendetsa kampani yake.

Kuphatikiza apo, pakadali pano ndikofunikira kukhala ndi lingaliro la malo okhala kampani yamtsogolo (ndi m'modzi mwa omwe adayambitsa, m'malo ogwirira ntchito limodzi, ndi kampani yolamulira, m'malo azamalonda, ndi zina zambiri. ).

Pezani ndalama zanu

Panthawiyi polemba ndondomeko yake yamalonda, wochita bizinesi ali ndi zinthu zonse zofunika zomwe zidzasonyeze bizinesi yake komanso zomwe zidzamulole kuti afikire, m'kupita kwanthawi, nthawi yopuma.

Kuti mumalize kupanga mapulani abizinesi, chomwe chatsala ndikungofotokoza mwatsatanetsatane njira zopezera ndalama zamakampani anu.

Kukonzekera kugonjetsa ndalama zakunja, kofunikira pakukhazikitsa ntchito yake, kukhala ndi dongosolo la bizinesi ndikofunikira. Kupereka dongosolo lolimba labizinesi kumapangitsa kuti zikhale zosavuta kupeza ndalama kuchokera kwa omwe angakhale osunga ndalama, mabanki kapena ngakhale thandizo la boma popanga bizinesi.