Momwe mungagwiritsire ntchito retargeting kupeza makasitomala atsopano

Retargeting ndi chida champhamvu chotsatsa chomwe chimagwiritsidwa ntchito ndi mabizinesi pezani makasitomala atsopano ndi kuonjezera malonda. Ndi mtundu wotsatsa wapaintaneti womwe umalimbana ndi makasitomala omwe awonetsa kale chidwi ndi chinthu kapena ntchito. Pogwiritsa ntchito retargeting, mabizinesi amatha kufikira makasitomala omwe angakhale nawo komanso kuwatsimikizira kuti agule.

M'nkhaniyi, tikambirana zomwe retargeting ndi, ubwino wake, njira retargeting, ndi njira kupeza makasitomala atsopano.

Tikambirananso za kufunika kobwezeretsanso ntchito pobwezeretsanso. Koma tisanayambe, apa pali momwe mungapangire bizinesi yanu pa intaneti

⛳️ Kodi retargeting ndi chiyani?

Retargeting ndi njira yotsatsira pa intaneti yomwe imayang'ana makasitomala omwe adayenderapo tsamba lanu kapena kucheza ndi mtundu wanu mwanjira ina.

Ndi njira yolumikizirananso ndi anthu omwe awonetsa chidwi ndi malonda kapena ntchito yanu ndikuwalimbikitsa kuti agule. Iyi ndi njira yolunjika ku malonda pa intaneti, zomwe zingagwiritsidwe ntchito kupanga zotsogola zambiri ndi malonda.

Retargeting imagwira ntchito poyika cookie pa chipangizo cha wogwiritsa ntchito, zomwe zimalola wotsatsa kuti azitha kuyang'anira zochitika za wogwiritsa ntchito pa intaneti ndikuwonetsa zotsatsa zomwe akufuna. Zotsatsa zimatengera zomwe wogwiritsa ntchito amakonda kutengera zomwe zasonkhanitsidwa ndi cookie.

Retargeting ili ndi maubwino angapo owonjezera makasitomala anu. Choyamba, njirayi imapangitsa kuti zitheke kutsata omwe awonetsa chidwi choyamba pazinthu zanu, koma osagula. Chifukwa cha makeke, mutha kuwalumikizanso pakuyenda kwawo kotsatira kuti abwerere ku katundu.

Zimaperekanso mwayi wofotokozeranso mtengo wanu wowonjezera kwa alendo omwe akupezani kale, kuti pang'onopang'ono mumvetse bwino. Posakaniza mauthenga odziwitsa komanso otsatsa, mudzawakhutiritsa.

Ubwino wina ndi kulunjika pamakhalidwe omwe amabwera pakubwezeretsanso. Mwa kujambula masamba omwe amawonedwa ndi njira ya ziyembekezo, mutha kuwatumizira mauthenga ogwirizana ndi gawo lawo lakupita patsogolo.

Zokonda zaposachedwa: ROI yake yayikulu. M'malo mwake, kubwezeretsanso omvera omwe akukudziwani kale kumawononga ndalama zochepa kusiyana ndi kupeza otsogolera atsopano. Pa bajeti yotsatsa yomweyi, zotsatira zabizinesi zimakongoletsedwa.

🔰 Ziwerengero zobwereranso

Retargeting ndi chida champhamvu chotsatsa chomwe chingakhale amagwiritsidwa ntchito kuonjezera malonda ndi kupanga zitsogozo zambiri.

Nazi ziwerengero zomwe zikuwonetsa kuchita bwino kwa retargeting:

• Zotsatsa zomwe zidabwerezedwanso 70% yowonjezereka kuti idindwe kuposa zotsatsa zachikhalidwe.
• Ali ndi 10 nthawi zambiri kutembenuka kuposa zotsatsa zachikhalidwe.
• Zotsatsa zobwerezedwanso zitha onjezerani ndalama mpaka 400%.
• Zotsatsa zomwe zabwerezedwanso zitha kuchuluka kukumbukira kwa brand mpaka 700%.

Ziwerengerozi zikuwonetsa mphamvu ya retargeting komanso momwe ingagwiritsire ntchito kupanga zotsogola zambiri ndikuwonjezera malonda.

⛳️ Njira zobwereranso

Retargeting, amatchedwanso kubwezera, imakhala ndikuwonetsa zotsatsa kwa ogwiritsa ntchito intaneti omwe adakumana kale ndi mtundu wawo. Chifukwa chotsatira ma cookie omwe adayikidwa pamasamba, ndizotheka kulumikizanso pambuyo pake mukusakatula. Kubwezeretsanso motero kumapangitsa kukhala kotheka kuyambitsanso ziyembekezo "zofunda" mwanjira yanthawi zonse. Tiyeni tiwone njira zomwe tingatsatire.

Gawo loyamba Mwachiwonekere, chomwe chatsala ndikukhazikitsa pixel yolondolera patsamba lanu kuti mutengere zambiri zamakhalidwe a alendo. Titha kupanga omvera kutengera mawonedwe amasamba.

Mwachitsanzo, omvera "ngolo yosiyidwa” adzakhala atapeza njira yogulira popanda kumaliza. Uthengawu ukhoza kutsindika kukwezedwa kwapano kuti muyambitse kugula.

Kenako pamabwera kusankha kwa sing'anga yogawa zotsatsa zomwe zabwerezedwanso, makamaka kudzera Google Ads ndi Facebook Ads zomwe zimapereka zida zowunikira kwambiri. Kubwezeretsanso kumagwira ntchito bwino pa Facebook popeza ogwiritsa ntchito intaneti amakhala nthawi yayitali kumeneko, ndikuwonjezera mwayi wofikira iwo.

Angapo malonda akamagwiritsa zotheka. Chiwonetsero chapamwamba chokhala ndi zikwangwani, zophatikizidwa muzankhani, kapena makanema omwe amakopa chidwi kwambiri, makamaka pamafoni. Kaya mtundu uli wotani, onetsetsani kuti kapangidwe kake ndi uthenga wamakasitomala zikugwirizana ndi chithunzi choyambirira.

Pankhani ya zomwe zili, zidziwitso zamtundu wina komanso zotsatsa zokopa. Mwachitsanzo, chiyembekezo amene adawona osiyanasiyana akhoza retargeted ndi -20% kuponi pa izo, pamene ngolo yosiyidwa m'malo adzalandira chikumbutso cha ubwino wa mankhwala.

🔰 Kupanga dongosolo lanu lobwezeretsanso

Tiyeni tiyambe ndi kufotokoza zolinga zathu zenizeni malinga ndi zotsogola ndi malonda omwe akuyembekezeka kuchokera ku njira yobwereketsayi. Tikhala ndi cholinga cha a 20% kuwonjezeka kuchuluka kwa ziyembekezo zomwe zikubwera m'miyezi 6.

Pulojekiti yoyamba idzaphatikizapo kuyika pixel ya Facebook ndi Google Analytics pamasamba onse a tsambali kuti atolere deta yosadziwika kuchokera kwa alendo. Izi zidzatilola kupanga ndi kuyenerera omvera athu kuti abwerenso.

Chotsatira chimabwera tanthauzo la omvera omwe ali patsogolo, kulunjikaamatha kugula. Tidzayang'ana kaye kwa alendo obwera kumalo ogulira omwe sanamalize kuyitanitsa kwawo, kenako kwa omwe adawona ma premium athu.

Kubwezeretsanso kudzayatsidwa kudzera pa Zotsatsa za Facebook ndi makampeni a Google Shopping operekedwa ku magawo awa. Tiphatikiza mawonedwe akale komanso makanema amakanema kuti tifikire ziyembekezo zamitundu yosiyanasiyana. Uthengawu udzangoganizira za ubwino wogula mwamsanga.

Tidzayesa opanga angapo ndi zolimbikitsa zotsatsira kuti tiwongolere magwiridwe antchito. Bajeti yowonjezereka idzaperekedwa ku njira zabwino zowonjezeretsa kufikira kwawo.

⛳️ Malangizo pakubweza

Retargeting ndi njira yamphamvu yopezera makasitomala atsopano ndikuwonjezera malonda anu. Komabe, kuti muwonjezere mphamvu zake, muyenera kutsatira nsonga zina zofunika. Choyamba, ndikofunikira kuzindikira omvera anu musanayambe kubwereza. Fotokozerani momveka bwino omwe angakhale makasitomala anu kuti apange zotsatsa zamakonda anu komanso zoyenera.

Kenako, gwiritsani ntchito ma pixels otsatirira kuti mutenge zambiri za alendo anu patsamba. Izi zidzakuthandizani kulunjika anthu omwe asonyeza kale chidwi ndi malonda kapena ntchito zanu.

Mukasonkhanitsa zambiri za alendo anu, mutha kusintha zotsatsa zanu malinga ndi zomwe adachita m'mbuyomu. Sinthani uthengawo molingana ndi masamba omwe adayendera kapena zomwe zawonedwa.

Ndikofunikiranso kugawa omvera anu potengera zaka, jenda, zomwe amakonda, ndi zina. Izi zikuthandizani kutumiza zotsatsa zenizeni kugawo lililonse, ndikuwonjezera mwayi wotembenuka.

Pomaliza, perekani zotsatsa zapadera kapena kuchotsera kwa ogwiritsa ntchito omwe awonetsa kale chidwi ndi zinthu zanu. Izi zidzawalimbikitsa kuti abwerere ndikumaliza kugula kwawo.

⚡️⚡️ Mapulatifomu obweranso

Pali mitundu ingapo yamapulatifomu omwe mungagwiritse ntchito kupanga ndikuwongolera makampeni anu obwezeretsanso.

Nawa ena mwa nsanja zodziwika bwino za retargeting:

• Zotsatsa za Google- Malonda a Google ndi amodzi mwamapulatifomu odziwika bwino omwe atha kugwiritsidwa ntchito kupanga ndikuwongolera makampeni anu obwereza.
• Facebook Ads - Zotsatsa za Facebook ndi nsanja ina yotchuka yobwezeretsanso ndipo itha kugwiritsidwa ntchito kupanga ndikuwongolera kampeni yanu yobwezeretsanso.
• Twitter Ads - Zotsatsa za Twitter ndi nsanja ina yotchuka yobwezeretsanso yomwe ingagwiritsidwe ntchito kupanga ndikuwongolera kampeni yanu yobwezeretsanso.
• Malonda a LinkedIn - LinkedIn Ads ndi nsanja ina yotchuka yobwereranso yomwe ingagwiritsidwe ntchito kupanga ndikuwongolera kampeni yanu yobwezeretsanso.

🔰 Ntchito zobwezeretsanso

Ntchito zobwezeretsanso ndi gawo la kufunika kwa retargeting. Mautumikiwa atha kukuthandizani kuti mufikire makasitomala omwe alumikizana kale ndi mtundu wanu.

Ntchito zobwezeretsanso zimakulolani kutero yambitsaninso zokambirana ndi makasitomala ndi kuwakumbutsa za kukhalapo kwa malonda kapena ntchito yanu. Angagwiritsidwenso ntchito kulunjika makasitomala omwe angakhalepo omwe sanagwirizane ndi mtundu wanu.

Ntchito zobwezeretsanso zingakuthandizeni onjezerani matembenuzidwe ndikupanga zitsogozo zambiri. Angakuthandizeninso kukulitsa kuzindikira ndi kukhulupirika kwa mtundu wanu.

Akagwiritsidwa ntchito moyenera, ntchito zobwezeretsanso zimatha kukhala njira yabwino kufikira makasitomala omwe angakhale nawo ndi kupanga zogulitsa zambiri.

⛳️ Kutseka

Retargeting ndi chida champhamvu chamalonda zomwe zingagwiritsidwe ntchito kupanga zotsogola zambiri ndikuwonjezera malonda. Ndi njira yolunjika yotsatsa pa intaneti yomwe ingagwiritsidwe ntchito kufikira makasitomala omwe awonetsa kale chidwi ndi malonda kapena ntchito yanu.

M'nkhaniyi, tafotokoza zomwe retargeting ndi, ubwino wa retargeting, retargeting ziwerengero, retargeting njira, momwe mungagwiritsire ntchito retargeting kupeza makasitomala atsopano, kupanga dongosolo retargeting wanu, malangizo kwa retargeting ndi retargeting nsanja.

Tinakambirananso za kufunika kobwezeretsanso ntchito pobwezeretsanso. Ngati mukuyang'ana njira yofikira makasitomala omwe angakhale nawo ndikuwonjezera malonda anu, kubwezeretsanso ndi njira yabwino. Ena malangizo ndi njira otchulidwa m'nkhaniyi, mukhoza kupanga bwino retargeting makampeni ndi kupeza makasitomala atsopano.