Malo otsatsa digito mu bizinesi

Kubwera kwa digito, malonda asintha kwambiri m'zaka zaposachedwapa. Maonekedwe a malo ochezera a pa Intaneti, kukwera kwa deta, zida zatsopano zodzipangira ... Zambiri zatsopano zomwe zimapanganso machitidwe a malonda mkati mwa mabungwe. M'nkhaniyi, kodi malo otsatsa digito ali pakatikati pa njira zamabizinesi ndi chiyani?

Nkhaniyi ikupereka chithunzithunzi chomveka bwino cha zomwe zikuchitika komanso momwe malonda a digito akudzikhazikitsira okha ngati ntchito yoyenera pambali pa malonda achikhalidwe. Makamaka, tiwona momwe madipatimenti otsatsa akutengera zida zatsopano zolumikizirana ndi makasitomala awo komanso chiyembekezo panjira zama digito.

Kutsatsa kwapa digito mosakayikira kumayimira chiwongolero chakukula ndi zatsopano zomwe palibe bungwe lomwe linganyalanyaze! M'nkhaniyi, tikuwonetsani malo ogulitsa digito mubizinesi. Koma choyamba, apa pali mapulogalamu kuti adzalola inu kutembenuza ziyembekezo zanu kukhala makasitomala.

🥀 Kodi njira yotsatsa digito ndi chiyani

Njira zotsatsa za digito zimathandiza otsatsa kukhazikitsa zolinga. Amathandizanso kutsata omvera ndikupanga dongosolo lamalonda la digito lomwe limafikira omverawo. Njirazi zimapereka chitsogozo cha kampeni kapena pulogalamu yomwe wapatsidwa komanso dongosolo lowunikira zotsatira.

Masiku ano, zonse ndi digito ndi kutsatsa kwa digito kwaphatikizidwa pafupifupi mbali zonse zabizinesi, kusintha kwenikweni momwe makampani amalankhulirana ndi makasitomala awo ndikupereka phindu kwa iwo.

Chifukwa chake, ngati bizinesi yanu siyitha kukhazikitsa ndikugwiritsa ntchito njira yotsatsira digito pamsika womwe ukukula kwambiri padziko lonse lapansi, simungathe kupikisana nawo.

🥀 Njira zotsatsira digito: njira yolumikizirana

Kutsatsa kwapanjira zosiyanasiyana, kutsatsa kwamakanema ambiri, kutsatsa kulikonse, kapena nthawi iliyonse yomwe mungafune, ndikuchita ndi kasitomala wanu kapena chiyembekezo panjira zonse zama digito ndi zida zonse.

Kuchokera ku ma inbox ndi malo ochezera a pa Intaneti mpaka ma laputopu, mapiritsi ndi mafoni a m'manja, ogula amasiku ano amayenda mosasunthika ndikuyembekeza kuti mudzakhala nawo, ndikubweretsa zowonekera komanso zophatikizika.

Kuti zikuthandizeni kupanga njira yabwino yotsatsira malonda panjira, nazi njira zama digito zomwe zimagwiritsidwa ntchito kwambiri:

✔ Kutsatsa ndi imelo

Kutsatsa maimelo ndi imodzi mwazinthu zakale kwambiri komanso zodziwika bwino pakutsatsa kwa digito. Njira iyi imagwiritsidwa ntchito ndi akatswiri mu B2B ndi B2C malonda. Ndi malonda a imelo, mumasonkhanitsa deta yamakasitomala pazovuta zosiyanasiyana paulendo wamakasitomala.

Mukayika izi m'magulu, mumamvetsetsa zomwe makasitomala angakonde ndipo pamapeto pake mumapeza chilolezo choti muwawonjezere pamndandanda wamakalata anu.

Zomwe zili mu imelo zingaphatikizepo zambiri za malonda ndi ntchito zanu, nkhani za bizinesi yanu. Ithanso kukhala ndi zotsatsa zamunthu, maumboni amakasitomala, maulalo ankhani ndi zolemba zaukadaulo kapena zamalonda.

Kufunika ndiye chinsinsi chowonetsetsa kuti maimelo anu ali anatsegula ndi kuwerenga, osati kufufutidwa nthawi yomweyo. Zokonda zanu ndi zotsatsa zoyenera zimapita patsogolo pakukulitsa chinkhoswe.

Kutsatsa kwa imelo ndi zonse luso ndi sayansi. Maimelo anu ndi zinthu za digito ziyenera kukhala zokopa chidwi. Komabe, payenera kukhala malire pakati pa kutumiza maimelo ambiri ndi kusatumiza mokwanira.

✔ Kutsatsa makanema

Kanema ndi amodzi mwa njira zotsatsira digito zamphamvu kwambiri zopezeka. Anthu amakonda makanema. Amaonera mavidiyo kuti asangalale ndi kufufuza, ndipo amagawana mavidiyo. M'malo mwake, YouTube idawonetsa owonera opitilira mabiliyoni awiri pamwezi. Ogula a B2B ndi ogula a B2C amapanga zosankha pogula kudzera pavidiyo.

Kutsatsa kwamakanema kumakulitsa chidziwitso chamtundu, kumawonjezera kuchuluka kwa anthu pa digito, ndikuwonjezera kutembenuka mtima. Makanema ophatikizidwa muzolemba zamabulogu akhala mwala wapangodya wa njira zotsatsira za B2B ndi B2C kwazaka zambiri.

Kugawana mavidiyo ndiye chinsinsi chothandizira kuti muwone zambiri pazomwe mumalemba. Ichi ndichifukwa chake mudzafuna kupezerapo mwayi pamawebusayiti ena, monga YouTube, ndikulimbikitsa makanema patsamba lanu ndi njira zochezera. Limbikitsani ena kugawana makanema anu.

Sungani mavidiyo anu achidule komanso omveka. Kutalika kwachidwi ndi kwaufupi, kotero chinsinsi ndikupereka zinthu zabwino m'njira yopatsa chidwi.

✔ Social Media Marketing

Malo ochezera a pa Intaneti ndi njira yabwino yofikira anthu enaake, omwe akuwatsata ndikulumikizana mwachindunji ndi makasitomala, omwe angakhale makasitomala, ndi othandizana nawo. Malo ochezera aubwenzi omwe mumagwiritsa ntchito zimatengera omwe mukufuna kutsata.

Facebook akadali malo ochezera a pa Intaneti aakulu kwambiri padziko lonse lapansi. Twitter idakali yotchuka ndi ogula a B2B. Nawa maubwino azama media pabizinesi yanu.

Instagram ndi TikTok ndizodziwika kwambiri ndi ogula azaka chikwi ndi Gen Z, ndipo LinkedIn ndi malo abwino olumikizirana ndi ogula a B2B koyambirira kwanthawi yogula.

Malo aliwonse ochezera a pa TV amapereka mitundu yosiyanasiyana, koma onse amangoyang'ana kwambiri makanema / zithunzi. Chifukwa chake, popanga zomwe zili, nthawi zonse muzikumbukira momwe mukufuna kugawira pamasamba ochezera, ndiyeno sinthani moyenera.

Mapulatifomu osiyanasiyana apitiliza kuwonekera, kotero otsatsa amayenera kusinthiratu njira zotsatsira digito kuti apindule ndi nsanja iliyonse yomwe ilipo.

Mwachitsanzo, TikTok sichinakhalepo September 2016 isanafike, ndipo lero ili ndi ogwiritsa ntchito ambiri kuposa LinkedIn, Twitter, Pinterest ndi Snapchat. Nazi zinsinsi zopangira ndalama pa TikTok mu 2021

✔ SMS (SMS ndi MMS)

Pambuyo pa imelo malonda, kutumizirana mameseji ndi njira yolunjika kwambiri kufikira makasitomala. Koma monga malo ochezera a pa Intaneti, mauthenga ayenera kukhala achidule kuti akhale ogwira mtima. Magulu otsatsa atha kutenga mwayi pamasewu afupikitsa (SMS) omwe ndi mauthenga okha kapena ma multimedia (MMS) omwe angaphatikizepo makanema ndi ma gif.

✔ Kutsatsa kwazinthu

Le malonda okhutira limakupatsani makonda njira yanu kwa ziyembekezo zosiyanasiyana ndi makasitomala popereka uthenga wanu. Zomwe mumalemba ndizokonda kwambiri, zimachititsa chidwi, kukopa komanso kukopa chidwi cha munthuyo.

Komabe, zomwe mumalemba ziyenera kugwirizana ndi cholinga komanso chidwi cha omvera anu. Iyenera kupereka phindu lina kuti liyendetse mgwirizano ndi kutembenuka.

Mitundu yazinthu zingaphatikizepo kukopera kwa imelo, masamba otsetsereka, infographics, e-books, zolemba zamabizinesi, zotsatsa zamakanema, makanema, mauthenga, zotsatsa, zolemba zamakalata, zotulutsa atolankhani, atolankhani, zolemba, mabulogu ndi makadi a digito.

Zomwe zili zitha (ndipo ziyenera kugwiritsidwa ntchito) pamatchanelo onse, koma zonse zomwe muli nazo ziyenera kukhala ndi mawu ndi uthenga wofanana.

✔ Search Engine Optimization (SEO) ndi Pay-Per-Click (PPC) Advertising

Njira yabwino ya SEO imakulolani kuti mukhale pamwamba pakusaka pamakina osakira. Njira iyi imakulolani kuyendetsa magalimoto kuzinthu zanu. Zotsatira zabwino za SEO zimatengera mawu osakira komanso kukhathamiritsa kwamasamba.

Kugwiritsa ntchito mawu osakira ndi mawu osakira amchira (opitilira mawu a 3) pamasamba anu onse kumathandizira SEO ndikukupatsani zotsatira zabwino kwambiri zamagalimoto ndi kutembenuka.

Kupanga maulalo a organic kuchokera patsamba lachitatu laulamuliro ndi njira ina yosinthira masanjidwe amasamba ndikuyendetsa makasitomala omwe angakhale nawo kuzomwe muli.

Kutsatsa kwa Pay-per-click (PPC) kumaphatikizapo kulipira pakadina kulikonse pa ulalo winawake. Ma injini osakira ndi malo ambiri ochezera a pa Intaneti amapereka mwayi wa PPC. Zotsatsa za PPC ziziwoneka muzakudya zamakasitomala omwe mukufuna komanso omwe angakhale makasitomala.

Kutsatsa kwa injini zosaka ndi mtundu wa kutsatsa kwa PPC komwe kumatha kukhala ndi vuto lalikulu. Izi zimaphatikizapo kulipira injini yofufuzira kuti iwonetse mauthenga otsatsa (kopi) ndi ulalo wodziwika bwino alendo akamafufuza mawu osakira.

✔ Kupanga masamba ndi malonda

Webusaiti yanu nthawi zambiri imakhala malo oyamba olumikizirana omwe makasitomala angakhale nawo ndi bizinesi yanu komanso mtundu wanu. Kupanga kwabwino kwambiri pa intaneti kumatha kulimbikitsa kuyika chizindikiro kwazinthu zonse za digito.

Izi ziyeneranso kuchita tsamba lanu losavuta kugwiritsa ntchito zamainjini osakira, zomwe zimapatsa ogwiritsa ntchito bwino kwambiri komanso kuwongolera kasinthidwe (kudina kochulukira, kulembetsa, ndi zina zambiri).

✔ Chiwonetsero chotsatsa

Otsatsa amatha kuwonetsa zotsatsa zofananira patsamba la anthu ena kuti akwaniritse zambiri. Zotsatsa izi zitha kuphatikiza zikwangwani, madera am'mbali, zotsatsa zamakanema ndi zotsatsa zomwe zimalumikizana ndi tsamba lanu limodzi kapena masamba otsikira.

✔ Malonda Othandizana nawo

Olemba mabulogu ambiri komanso olimbikitsa pazama TV ali ogulitsa ogwirizana, pamene amagwiritsa ntchito mabulogu awo ndi ma akaunti ochezera a pa Intaneti pofuna kulimbikitsa zinthu zosiyanasiyana ndi mautumiki. Ndi a mtundu wa malonda kutengera magwiridwe antchito.

Otsatsa ogwirizana amapeza ntchito yotsatsa zinthu zina. Alendo ndi makasitomala ambiri akamakopeka ndi omwe amagulitsa, m'pamenenso ogwirizana nawo amapeza ndalama zambiri.

✔ Publicité

Zotsatsa zachikhalidwe zotsatsa zasintha kwambiri zaka zingapo zapitazi. Zipangizo zamakono zapangitsa kuti zikhale zotheka kupereka zogula zambiri zomwe zimagwiritsidwa ntchito pama TV atsopano monga Netflix, Hulu, YouTube ndi ena.

Koma musadalire wailesi yakanema ndi wailesi yakanema, chifukwa mosasamala kanthu za kuchuluka kwa zosangulutsa zina, anthu amawonerabe wailesi yakanema ndi kumvetsera wailesi.

🥀 Kodi kutsatsa kwa digito kumagwira ntchito bwanji?

Pali njira zingapo zofikira kampeni yotsatsa digito. Monga msika wa digito, muli ndi njira zambiri, njira, ndi njira mubokosi lanu lazida zomwe zingagwiritsidwe ntchito kulumikizana ndi omvera anu.

Nthawi zambiri, makampeni otsatsa digito amaphatikiza njira zingapo zodziwika bwino:

✔ Fotokozani zolinga zanu zamalonda

Kutsatsa kwapa digito ndi gawo lalikulu kwambiri. Chifukwa chake ndikofunikira kukhazikitsa zolinga zanu musanayambe kampeni yotsatsa digito. Mwachitsanzo, mukufuna kudziwitsa za mtundu wanu? Pezani makasitomala atsopano? Kuyang'ana pa kusunga makasitomala ndi kukhulupirika? Kukhazikitsa zolinga kumakuthandizani kusintha malingaliro anu ndi bajeti kuti muwonjezere mphamvu zanu.

✔️ Dziwani omvera omwe mukufuna

Kodi mukuyesera kukopa chidwi kuchokera kwa ndani? Zambiri zomwe muli nazo za omvera omwe mukufuna (zaka, malo, ndalama, ndi zina), zimakhala zosavuta kudziwa momwe mungalumikizire nawo.

✔️ Dziwani njira zotsatsira zolondola komanso njira zotsatsira

Tsopano popeza mwadziwa amene mukufuna kuwafikira, muyenera kusankha momwe (ndi kuchuluka kwake) mukufuna kuwafikira. Tiyerekeze kuti ndinu msika wa digito wa B2C mukuyesera kulumikizana ndi makasitomala achichepere.

Pankhaniyi, mutha kugawa bajeti yanu yochulukirapo pazotsatsa zapa media pamasamba enaake m'malo mogwiritsa ntchito mphamvu zanu zambiri (ndi ndalama) pakulemba mabulogu.

✔️ Pangani ndikusintha zomwe zili ndi mauthenga panjira iliyonse

Yang'anani deta yanu ndikuyesera kuti mudziwe zambiri za omvera anu. Mwachitsanzo, ngati mukudziwa kuti makasitomala amakonda kuyang'ana pa foni yawo m'malo mwa laputopu, zomwe amalandira ayenera kukhala wokometsedwa kuti muwonere mafoni. Koma zimenezo sizingakhale zokwanira.

Makasitomala amalumikizana ndi ma brand pamayendedwe osiyanasiyana m'njira yopanda mzere. Chifukwa chake muyenera kuwonetsetsa kuti gawo lililonse lili ndi mawu ofananira ndi mauthenga. Kusasinthasintha kumapewa chisokonezo pa zomwe mtundu wanu ndi mtengo womwe mumapereka.

✔ Muyezo wa kampeni pamiyeso yayikulu

Yezerani ma metrics ofunikira ndikubwereza motengera zotsatirazo. Ngati simukuyezera momwe ntchito yanu ikugwiritsidwira ntchito potengera ma metrics ofunikira omwe mudawafotokozera m'mbuyomu, mungadziwe bwanji ngati kampeni ikuyenda bwino kapena ikupita patsogolo?

Kuyeza zotsatira pakapita nthawi kumatsimikizira kuti mumalumikizana ndi makasitomala, mumamanga kukhulupirika, ndikudziwitsani zamtundu wanu.

🥀 Ndi malonda ati a digito omwe ali abwino kwambiri?

Kutsatsa kwapa digito kumagwira ntchito pamabizinesi onse ndi mafakitale, koma palibe njira yofananira. Mabizinesi osiyanasiyana amafunika kugwiritsa ntchito njira zosiyanasiyana za digito kuti akwaniritse zolinga zawo. Njira zabwino kwambiri zimadalira zinthu zingapo, monga kukula, bajeti, omvera omwe akufuna komanso zolinga zamabizinesi za gulu lanu lazamalonda.

Komabe, mabizinesi ang'onoang'ono ndi apakatikati akhoza kupanga njira za SEO za organic. Athanso kupititsa patsogolo njira zapa media media, makampeni otsatsa maimelo, ndi ndandanda yamabulogu. Chifukwa chake ndi chakuti njirazi zimafuna ndalama zochepa.

Mabizinesi akuluakulu angagwiritse ntchito mapulogalamu olipidwa kuti akwaniritse zolinga zawo zamalonda. Njirazi zingaphatikizepo kuphatikizira chuma cha digito, kupanga ma webinars/mawebusayiti, kuyang'ana kwambiri kutsatsa kotengera akaunti, komanso kuyika ndalama pazolipira zolipira kapena kutsatsa kwa PPC.

🥀 Digital Marketing vs Digital Media

Kutsatsa kwapa digito ndi gulu la zochitika kapena njira. Digital media imatanthawuza mafomu, mawonekedwe ndi nsanja zomwe zimaphatikizapo:

• Maimelo
• SMS ndi MMS
• Zidziwitso za mkati mwa pulogalamu/kankhira
• Ma social network (Instagram, TikTok, LinkedIn, Facebook, Snapchat, Twitter, Pinterest)
• Audio (Spotify, Pandora, Apple Music)
• Kutsatsa kwapa digito (zotsatsa za zikwangwani, zotsatsa za pop-up)
• Kanema (YouTube, Netflix, Hulu)

Otsatsa malonda a digito amagwiritsa ntchito digito kuti agwirizane ndi makasitomala. Mwanjira ina, kutsatsa kwa digito ndiye njira neri les digito media ndi njira.

🥀 Digital Marketing vs Internet Marketing

Kutsatsa kwapa digito ndipo malonda a intaneti ndi osiyana pang'ono, ngakhale pali kuphatikizika pakati pa ziwirizi. Zimatanthawuza gulu la zochitika ndi njira zomwe zimagwiritsa ntchito njira zowonetsera digito.

malonda a pa intaneti ndi kagawo kakang'ono ka malonda a digito. Zimafunika intaneti kuti igwirizane ndi otsogolera. Mitundu yonse ya malonda a intaneti ndi malonda a digito, koma si mitundu yonse ya malonda a digito omwe ali malonda a intaneti.

Mwachitsanzo, Malonda a pa TV, zikwangwani za digito, zotsatsa pawailesi, ndi mauthenga a pakompyuta (SMS) zimagwera pansi pa malonda a digito, koma osati malonda a intaneti.

🥀 Digital Marketing vs. Inbound Marketing

Poyerekeza ndi malonda a digito, malonda olowera ndi njira yolumikizirana yopangidwa ndi njira zina zotsatsira digito zomwe zimagwiritsidwa ntchito poyesa kubweretsa makasitomala omwe angakhale nawo pazomwe zili / zida za digito zomwe zimaperekedwa.

Kutsatsa kwapakatikati kumayendetsedwa ndi ma metrics, kumayang'ana kwambiri kubweretsa makasitomala ndikuwakankhira kudzera munjira yogulitsira, pamapeto pake kumatulutsa otsogolera ndi osinthika.

🥀 Ntchito yotsatsa digito mu B2B ndi B2C

Cholinga chachikulu cha malonda a digito ndikuyendetsa kasitomala kapena wogula kuti agule. Zimalola magulu otsatsa a B2B ndi B2C kuti azichita zinthu ndi anthu ambiri kuposa momwe angathere kudzera munjira zambiri zotsatsira. Athanso kutsata makasitomala omwe akuyenera kukhala nawo, ndikuwonjezera kutsatsa kwa ROI.

✔ Business to Business (B2B) Digital Marketing

Cholinga chachikulu cha malonda a digito a B2B ndikuyendetsa kutsogola kwapamwamba kumagulu ogulitsa a B2B, kuwonetsetsa kutembenuka kwakukulu. Kugula kwa B2B nthawi zambiri kumakhala kwautali chifukwa malonda/ntchito ndizovuta, zodula ndipo zimafuna kuti anthu ambiri azitenga nawo mbali.

Mwachitsanzo, zomwezo zitha kugulitsidwa m'mafakitale osiyanasiyana kapena molunjika, ndipo akaunti iliyonse imakhala ndi okhudzidwa osiyanasiyana omwe nthawi zambiri amagwiritsa ntchito njira zingapo. Mlingo wa mgwirizano wofunikira pakati pa mizere yamabizinesi ndiwokwera.

Njira zomwe zimagwiritsidwa ntchito ndi magulu otsatsa digito a B2B ndizokhazikika pazamalonda, monga imelo, mawebusayiti, makanema, LinkedIn, ndi Twitter.

✔ Business-to-consumer (B2C) malonda a digito

Cholinga chachikulu Kutsatsa kwa digito kwa B2C ndikupangitsa makasitomala omwe angakhale makasitomala ndi makasitomala kuti apeze ndikulumikizana ndi mtundu wanu powonjezera kuchuluka kwa anthu patsamba lanu ndikuwonjezera mawonekedwe anu.

Magulu otsatsa digito a B2C akuyenera kusankha mayendedwe omwe amayang'ana kwambiri ndi ogula, pomwe ogula a B2C amatha kupeza ndikulumikizana ndi mtundu wanu.

🥀 Tsogolo la malonda a digito

Zonse zidayamba ndi mafoni, omwe adakhudza kwambiri malonda a digito. Khalidwe la ogula lasintha pakapita nthawi. Makasitomala tsopano akuyembekezera zambiri kuchokera kumitundu yawo, ndipo mphindi zazing'ono ndizofunikira.

Kodi mphindi yaying'ono ndi chiyani? Ndi za ogula kucheza ndi mtundu pa kukhudza kwa batani ndi mu nthawi yeniyeni. Chovuta kwa ogulitsa digito tsopano ndikudumpha anthu pa nthawi yaying'ono ndi mauthenga okhudzana ndi malonda omwe amawonjezera miyoyo yawo m'malo mowasokoneza.

Makasitomala tsopano akuyembekezera chokumana nacho chapadera, cholumikizidwa komanso chopanda msoko panjira zonse komanso kukhutitsidwa pompopompo. Mumangokhala ndi kamphindi kakang'ono kokopa chidwi chawo ndikuchigwira ndi uthenga wamphamvu komanso zosangalatsa komanso zosangalatsa.

Ngati simutero, apitiliza kukupatsani chotsatira. Izi zapangitsa kuti njira zakale zamalonda zisagwiritsidwe ntchito. Otsatsa amakono ayenera kutenga njira yoyambira mafoni ndi omvera awo padziko lonse lapansi.

🥀 Amachita malonda a digito

Khalani ndi malingaliro oyendetsedwa ndi data. Kukhala ndi deta yambiri yamadzimadzi komanso kugwiritsa ntchito bwino deta yomwe muli nayo kudzakuthandizani kumvetsetsa bwino makasitomala ndikuyembekezera zosowa zawo komanso osataya ngakhale gawo limodzi la nthawi yawo.

Kankhani zochita zokha ndi luntha mpaka max. Mufunika makina otsatsa kuti mujambule zambiri ndikutumizira makasitomala munthawi yeniyeni.

Tchitirani kasitomala aliyense mwapadera, mosiyana ndi moyenera. Muyenera kugwiritsa ntchito luntha lomwe mumapeza kuchokera ku mphindi zazing'ono ndikuziphatikiza kuti mupeze chithunzi chokwanira cha kasitomala wanu. Umu ndi momwe mumapangira zolumikizana zambiri.

Landirani omnichannel fluidity. Muyenera kukhala okonzeka kuyanjana ndi makasitomala panjira iliyonse munthawi yeniyeni ndikuwatsata ngati achoka panjira ina kupita kwina.

🥀 Njira zabwino kwambiri zotsatsira digito

Zizindikirozi ndizomwe zimafotokozedwa mwatsatanetsatane ndipo zimagwiritsidwa ntchito poyesa, kuyerekezera ndi kuwunika momwe machitidwe ena amatsatsa pa intaneti. Mwa kuyankhula kwina, ndizitsulo zowona zotsatsa zomwe zimayankha funso la momwe mungayesere kampeni yotsatsa digito.

Ma metric kapena zizindikiro izi zitiuza ngati tikukwaniritsa zolinga zamakampeni athu ndipo zimadziwika kuti ma KPI, (Zizindikiro Zofunika Kwambiri). Amatilola kuwerengera molondola komanso nthawi yomweyo zomwe zikuchitika.

Ngati mukufuna kudziwa zambiri za ma KPI, tikupangira kuti mumvetsetse momwe mungasankhire metric imodzi kapena ina kuti muyeze ntchito yanu.

✔ Zitsanzo zamametrics mu Digital Marketing

Monga tidanenera koyambirira kwa nkhaniyi, ma metric omwe mumasankha amadalira njira zanu zotsatsa zomwe mumapeza ndikukhudzira makasitomala anu.

Ngati bizinesi yanu ili pa intaneti, mutha kukhala ndi zida za digito monga tsamba lawebusayiti, malo ochezera a pa Intaneti, ndi makampeni olipidwa panjira zosiyanasiyana. Ichi ndichifukwa chake tiwunikanso ma KPIs otsatsa a digito amakanemawa omwe tatchulawa.

Kuti muwongolere mutuwo, muyenera kusiyanitsa mitundu yodziwika bwino ya ma metric:

Miyezo yama traffic pa intaneti : Zimagwirizana ndi momwe tsamba lanu limagwirira ntchito ndipo limawonetsa zinthu monga kuyendera, ogwiritsa ntchito, mawonedwe amasamba kapena kuchuluka kwa bounce.

Zithunzi za PPC. Amagwirizanitsa ndalama zomwe zimapangidwa mumtundu wina wa kutsatsa pa intaneti ndi zotsatira zomwe zapezedwa. Umu ndi nkhani ya CPC kapena mtengo pakudina kulikonse, CTR ndi kuchuluka kwa kutembenuka.

Ma social network kapena media media metrics. Amalumikizidwa ndi kampeni yolumikizirana komanso zomwe zimapangidwa pamasamba ochezera. Timalankhula, mwa zina, za kuchuluka kwa kugawana, kuchuluka kwa kukula, kuchuluka kwa ma virus komanso kulumikizana.

Mitundu ina imaphatikizapo ma metric a SEO, ma metric a Inbound Marketing, imelo malonda, Google Ads metrics, e-commerce metrics, etc.

✔ Zolinga za SMART

Musanayambe kulankhula mozama za zizindikiro za malonda a digito, ndikofunikira kumvetsetsa ulalo womwe ali nawo ndi zolinga. Zizindikiro kapena ma KPIs zimapangitsa kuti athe kuyeza ngati tikupita njira yoyenera, koma kuti?

Apa ndipamene zolinga zaukadaulo zimabwera. Tidzakhala ndi zolinga mkati mwa kampani yathu komanso zolinga zamadipatimenti. Mulimonse momwe zingakhalire, zolinga nthawi zambiri zimagwirizanitsidwa ndi kuwongolera ma metrics ndikupeza zotsatira zabwino kwambiri.

Komabe, kupangidwa kwa zolinga ndikofunika monga cholinga chenichenicho. Kodi tizichita bwanji? Kutsatira Njira ya SMART. SMART ndiye chidule cha mindandanda yazinthu zomwe zolinga zathu ziyenera kukwaniritsa kuti zipangidwe bwino:

• Szenizeni kapena zenizeni
• Mzoyezeka kapena zoyezeka
• Rzotheka kapena zotheka
• Rzenizeni kapena zenizeni
• Timal ndi munthawi yake

Ngati mukufuna kudziwa zambiri za zolinga za SMART ndi momwe mungapangire, apa ndikusiyirani nkhani yathu pankhaniyi.

🥀 15 Zofunikira Zotsatsa Za digito

Titawona mfundo zoyambirira izi pamiyezo ndi zolinga za Kutsatsa, tisanthula imodzi ndi imodzi yosiyana ndi kufunikira kwake kuyeza zochita zanu pakutsatsa.

✔ Chiwerengero cha maulendo ochezera tsamba lanu

Muyezo wa omverawu umatanthawuza kuchuluka kwa nthawi yomwe tsamba lanu lachezera ndi ogwiritsa ntchito. Apa tikuyenera kusiyanitsa chiwerengero cha ogwiritsa ntchito omwe amayendera tsambali kuchokera pamasamba omwe amawonera. Inde, tingathe Ogwiritsa 1 akuyendera masamba awiri aliwonse, zomwe zingatipatse chiwerengero cha Mawonedwe amasamba 2.

Pankhani ya magawo, tikhoza kunena kuti ndi chiwerengero cha machitidwe omwe ogwiritsa ntchito ali nawo ndi webusaiti yanu. Titha kunena kuti ndi nthawi iliyonse wogwiritsa ntchito kuchezera tsamba lanu, mwina akuwona tsamba limodzi kapena kuposerapo motsatana.

Podziwa kuchuluka kwa magawo ndi kuchuluka kwa mawonedwe onse amasamba, titha kuwerengera mawonedwe atsamba pagawo lililonse. Mutha kuyeza zonsezi kuchokera ku Google Analytics

Izi ndizitsulo zazikulu zamagalimoto a pa intaneti ndipo chosangalatsa ndichakuti mumayesa kusinthika kwawo pakapita nthawi ndikuyerekeza ndi nthawi zina zam'mbuyomu. Kuphatikiza apo, zimakupatsani mwayi woyezera zomwe zimachitika pazamalonda zosiyanasiyana zomwe mumachita pa intaneti.

✔ Chiwerengero ndi kuchuluka kwa alendo

Njira yabwino yodziwira ngati ogwiritsa ntchito amakonda zomwe muli nazo kapena nsanja werengera % kwa ogwiritsa ntchito obwerera. Mwa kuyankhula kwina, tiyenera kusiyanitsa pakati pa alendo atsopano ndi obwerera. Titha kuyezanso izi kuchokera ku Google Analytics ndikusanthula / kufananiza nthawi zosiyanasiyana

Potsatsa, muyenera kukhala ndi chinthu chimodzi chomveka bwino, kuwongolera kusunga kwa ogwiritsa ntchito ndikosavuta kuposa kuyesa kukopa ogwiritsa ntchito patsamba lanu kapena ntchito yanu.

✔ Nthawi yogwiritsidwa ntchito patsamba

Kodi ogwiritsa ntchito intaneti amawononga nthawi yochuluka bwanji, pa avareji, patsamba lanu ndi magawo ake? Ichi ndi chizindikiro chabwino cha momwe mukukwaniritsira zomwe akuyembekezera ndikuwapatsa zomwe akufuna.

Zimatithandiza kukhathamiritsa zomwe zili kuti tikhutiritse omvera, kusanthula zomwe zili zosaiŵalika ndikukulitsa magwiridwe antchito a njira zathu.

✔ Mtengo wobwereza

Chizindikiro chogwirizana kwambiri ndi metric yam'mbuyomu chimawerengera kuchuluka kwa ogwiritsa ntchito omwe amalowa patsamba lanu ndikusiya tsamba lanu kudzera patsamba lomwe adafikapo popanda kulumikizana nalo. Mwanjira ina, ndi chiyani % ya ogwiritsa ntchito amasiya mwachindunji. Mutha kuyezanso kuchokera padashboard yanu Analytics Google.

Ndikofunika kuti muganizire zamakampani omwe muli nawo kuti muwerenge mokwanira. Muyenera kudziyerekeza nokha ndi deta kuchokera kwa omwe akupikisana nawo mumakampani anu omwewo kuti mukhale ndi zizindikiro zenizeni. Mwachitsanzo, pankhani ya mabulogu, kuchuluka kwa bounce ndikwambiri (80-90%) kokha patsamba lautumiki (10-30%).

✔ Omvera ndi dera lachikoka

Imawerengetsera kuchuluka kwa maulendo obwera kuchokera kumayiko kapena mizinda yosiyanasiyana, zomwe zimatithandiza kudziwa komwe makasitomala athu angakhale.

Kudziwa kuti ndi mayiko ati omwe amachezera tsamba lanu ndi chinthu chofunikira kwambiri chifukwa kumakupatsani mwayi wosinthira makonda anu malinga ndi nthawi komanso ndandanda ya omvera anu.

✔ Omvera potengera zaka komanso jenda

Pankhaniyi, zimakupatsani mwayi wodziwa kuchuluka kwa amuna ndi akazi omwe amayendera tsamba lanu komanso zaka zomwe zimachitika. Ndizothandiza kwambiri kutsata ndondomeko yotsatsa pa intaneti.

Monga momwe zinalili m'mbuyomu, kudziwa kuchuluka kwa anthu monga zaka ndi jenda la omvera anu kumakupatsani mwayi womanga bwino wogula. Kudziwa izi kukuthandizani kumvetsetsa zovuta, zokhumba ndi zolimbikitsa zomwe zili kumbuyo kwa ogwiritsa ntchito ndikusintha makonda anu kapena mauthenga amalonda.

✔ Zokonda ndi mayanjano a alendo

Kodi mukudziwa zomwe omvera anu akufuna komanso zomwe amakonda? Kodi mukudziwa momwe mungasinthire makonda anu malonda ndi ntchito za ogwiritsa ntchito anu? Ngati titha kulumikiza zinthu zathu ndi zokonda zomwe omvera athu amakonda, tidzapeza zinthu zambiri zomwe timakonda komanso kutembenuka kwabwinoko.

Kuti muchite izi, mu gulu lanu la Google Analytics mudzatha kudziwa zokonda ndi magulu a omvera anu. Izi sizimangokulolani kuti muwongolere malonda anu, komanso kukonzanso njira zanu zogawa.

Ngati omvera anu amakonda makanema, bwanji osatsatsa papulatifomu kapena matikiti a raffle? Zotheka pano ndi zopanda malire!

✔ Kuyendera ndi zida

Timakhalanso ndi chidwi chodziwa kuti ndi zipangizo ziti zomwe amapeza zomwe zili: mafoni, makompyuta, mapiritsi ... omvera ambiri amayenda.

Kuchulukirachulukira kwapaintaneti masiku ano kumachokera kuzipangizo zam'manja, ndiye zilizonse zomwe mungasankhe, muyenera kuyang'ana pa zomwe mwakumana nazo pa foni yam'manja kuti kusakatula kwam'manja kukhale kosangalatsa.

✔ Kutembenuka kwa maulendo

Ngati tikufuna kuwonjezera kuchuluka kwa anthu patsamba lathu, ndikuwonjezera zotsatira (kutsitsa, kulembetsa, kugulitsa, kuyambitsa zolembetsa, kuwonera makanema, ndi zina).

Pachifukwa ichi tidzayenera kukonza zolinga zathu mkati mwa nsanja yathu yoyezera kuti titsatire zolinga kuti tisataye cholinga. Mudzatha kukhazikitsa zolinga zoyezera ndalama, kupeza, kuwonera, ndi kuyanjana kwa ogwiritsa ntchito.

✔ Kutembenuka kwa fayilo magawo

Nthawi zambiri, gawo lalikulu la zogula sizimapangidwa mwachindunji. Mwanjira ina, mtundu wanu uyenera kugunda wogwiritsa mobwerezabwereza kuti agule kuchokera kwa inu. Chifukwa chake ndikofunikira kudziwa momwe mungadziwire ulendo kapena mapu aulendo wamakasitomala wa kasitomala wanu ndi fayilo kapena faniyo yomwe mudapanga kuti iwayenerere kugulitsa.

Bwanji ngati muli ndi otsogolera ambiri koma osawasintha kukhala malonda? Ndikufuna otsogolera ambiri? Kodi ndiwongolere tsamba langa lazogulitsa? Kodi ndikufunika kupanga gawo loyenerera lapakati ngati webinar kapena ebook yotsitsa?

Awa ndi mitundu ya mafunso omwe angakuthandizeni kuthana ndi mafungulo anu kapena funnel. Mukazindikira fayilo iyi, zimakhala zosavuta kuzindikira zolepheretsa ndikuwongolera kutembenuka.

✔ Ndemanga, malingaliro ndi malingaliro

Munthu ndi nyama yocheza ndi anthu ndipo muyenera kudziwa momwe mungadziwire mipata yomwe chikhalidwechi chimakupatsani. Timamva kukhala otetezeka kwambiri pogula zinthu kapena mautumiki omwe alangizidwa ndi anzathu kapena odziwana nawo ndipo mutha kuzigwiritsa ntchito patsamba lanu. Izi zimatchedwa social proof kapena social proof.

Metric apa ingakhale % ya maumboni kapena malingaliro abwino okhudza malonda kapena ntchito yanu. Mukhozanso kugwiritsa ntchito chizindikiro chokhutira monga NPS.

Deta iyi yofunika kwambiri, chidwi kwambiri ndi mbiri yomwe tidzapanga tidzapanga. Ndi chizindikiro chabwino kwambiri chowongolera zomwe zili.

✔ Chiyambi cha maulendo

Ndi njira ziti zomwe ogwiritsa ntchito amagwiritsa ntchito: malo ochezera a pa Intaneti, SEO, SEM, kupeza mwachindunji, masamba ena…?

Mutha kuwazindikira kuchokera pagulu lanu la Google Analytics kuti muwonetse njira zomwe zimakubweretserani kuchuluka kwa anthu ambiri ndikuyesera kukonza njira ngati ntchito yanu ili yosauka.

✔ Kuchita kampeni

Amawunika kupambana kapena kulephera kwa njira zoyankhulirana zomwe zachitika, mwachitsanzo mu GoogleAdwords.

Kuti muwunike bwino momwe makampeni anu amagwirira ntchito, timalimbikitsa nkhaniyi pakukhathamiritsa makampeni a Google Ads.

✔ Bwererani ku ndalama

Imawerengera kuchuluka kwa ndalama zomwe zimagwiritsidwa ntchito pamakampeni zimatulutsa zotulukapo zabwino ndi kubweza kwachuma, zomwe zimatilola kuyerekeza ndi kampeni yomwe ili yopindulitsa kwambiri kapena yothandiza komanso yomwe tiyenera kuchotsa.

✔ Kusintha kwa tchanelo

Werengani ndi kuyerekezera kuchuluka kwa ogwiritsa ntchito omwe akwaniritsa zolinga zathu panjira iliyonse yomwe timagwiritsa ntchito, kaya ndi media media, SEO, Adwords, blog kapena ina iliyonse.

🥀Malangizo ochita kampeni yopambana yotsatsira digito

Khalani ndi zolinga zenizeni. Kaya ikupanga alendo apadera, malonda kapena otsogolera oyenerera, fotokozerani ma KPI omveka bwino kumtunda kuti athe kuyeza momwe makampeni anu akuyendera. Izi sitepe ndi yofunika kukhathamiritsa njira yanu.

Dziwani bwino za munthu wanu, kasitomala wanu woyenera. Pomvetsetsa zomwe amayembekeza, mupanga zomwe zili zogwirizana ndi mauthenga omwe angagwirizane ndi zomwe mukufuna.

Kondani njira yolumikizirana. Mwa kuphatikiza, mwachitsanzo, malo ochezera a pa Intaneti, mawonetsero, ma imelo ndi mafotokozedwe achilengedwe, mudzafikira omvera anu pamagawo osiyanasiyana aulendo wawo wamakasitomala. Njira iyi imakulitsa zotsatira.

Yezerani ndikusanthula deta yanu mosalekeza pogwiritsa ntchito zida zamphamvu zotsata. Amakupatsani mwayi kuti muzindikire zowongolera zogwira mtima kwambiri kuti musinthe dongosolo lanu ndikukwaniritsa zobweza zanu pazogulitsa.

Yang'anani pazowoneka zokhuza komanso zomwe zili zabwino kuti muwonjezere kuchuluka kwa zomwe mukuchita. Koperani mwaukhondo, makanema, zithunzi… khalani anzeru kuti mupange chidwi.

Yesani kampeni iliyonse isanatumizidwe kuti mufanizire zotsatira ndikugwiritsa ntchito njira zabwino zomwe zazindikirika kudzera mu gawo lophunzirira ili. Sinthani zochita zambiri momwe mungathere kuti muyang'ane magulu anu pantchito zowonjezedwa kwambiri ndikuchita bwino pa kampeni iliyonse.

🥀 Mwachidule

Pamapeto pa kusanthula kwathu, zikuwonekeratu kuti malonda adijito tsopano akudzikhazikitsa okha ngati ntchito yoyenera mkati mwamakampani. Kuwongolera kwake kwakhala kofunikira kwa mtundu uliwonse wa bungwe lomwe likufuna kukulitsa kupezeka kwake pa intaneti ndikukulitsa ubale wake ndi makasitomala.

Kaya ikutengera zida zoyenera zaukadaulo, kusanthula deta mwatsatanetsatane kapena kupanga zomwe zimakonda kwambiri, maluso ofunikira ndi angapo. Koma ndi pamtengo uwu pomwe madipatimenti azotsatsa apambana kumaliza kusamuka kwawo kwa digito.

Zoposa chithandizo chosavuta, kutsatsa kwa digito kuyenera kupitilira ntchito zonse ndikuthirira chikhalidwe chamakampani. Ntchito yake ndikuyika makasitomala omaliza pakatikati pa zoyeserera kuti awatsimikizire zokumana nazo zabwino kwambiri paulendo wawo wonse.

Mosakayikira, zaka zikubwerazi zidzatsimikizira njira yotsatsira iyi "digito-woyamba", monga momwe ziyembekezo zoperekedwa zimawoneka zolimbikitsa pankhani yazatsopano komanso momwe bizinesi ikuyendera.

zikomo chifukwa cha chikhulupiriro chanu