BA BA ya Marketing?

Kutsatsa ndi zomwe mumanena komanso momwe mumazinenera mukafuna kufotokoza momwe malonda anu alili abwino komanso chifukwa chake anthu ayenera kugula. Iye ndi a publicité, kabuku, nkhani zofalitsa nkhani. Tiyeni tiyang'ane nazo, kwa munthu wamba wabizinesi, kutsatsa kumafanana ndi kukwezedwa.

Kwa anthu ambiri amalonda, zimangokhudza kugulitsa pamlingo waukulu. Chowonadi ndi chakuti kutsatsa kumakhala pamphambano zabizinesi ndi kasitomala - woweruza wamkulu pazokonda za kampani komanso zosowa za wogula. Kutsatsa kumakhala kofunikira udindo lero.

M'nkhaniyi, tikuwuzani zomwe muyenera kudziwa zokhudza malonda munjira yathu. Koma choyamba, nayi pulogalamu yomwe ingakuthandizeni kutembenuza ziyembekezo zanu kukhala makasitomala.

Tiyeni

🔰 Kodi Marketing ndi chiyani?

Ndimaphunzitsa ophunzira zimenezo malonda ndi kukambirana. Kukambitsirana ndiko kumayamba pakati pa anthu aŵiri osadziŵana bwino. Kukambitsirana kwabwino kumabweretsa kumvetsetsa zosowa za oyankhulana.

Malingaliro akulu ngati awa amatsogolera kuzinthu zodabwitsa zomwe zimaperekedwa kudzera muzokumana nazo zamakasitomala. Ndi malonda. Ndikakumana ndi munthu amene sindikumudziwa, ndimamufunsa mafunso. Ndikuyesera kuti ndimudziwe. Ndimayesetsa kumvetsetsa maloto ake, mavuto ake ndi zosowa zake.

SINDIlankhula za ine ndekha pokhapokha ngati akufunadi kudziwa zambiri za ine. Koma izi zimangobwera kuchokera ku chifundo chenicheni ndi chenicheni. Ndiyenera kusamala za munthu winayu kuti andikhulupirire.

Kukambitsiranaku kumapitirira pamene tikumvetsetsana bwino. Ndipo monga maubwenzi a anthu, ma brand omwe ali ndi maubwenzi ozama ndi omwe amawoneka kuti amasamala za wina ndi mzake kuposa iwo eni.

Ndipo monga m'moyo weniweni komanso kuyanjana kwamunthu tsiku ndi tsiku, kutsatsa kumatanthauza kuti muyenera kupereka zambiri kuposa momwe mukuyembekezera kulandira.

Otsatsa kwambiri ndi aphunzitsi okonda, kugawana ukatswiri wawo ndi chiyembekezo chokha choti zithandiza anthu. Ubwino wamalonda wagona pakukhazikitsa kukhulupirirana ndi kumanga anthu amene amakhulupirira mwa inu kuti muwathandize pakafunika kutero.

Tikapatsidwa chisankho, timangogula mitundu yomwe timadziwa, kukonda ndi kudalira!

🔰 Kodi mtundu wake ndi chiyani?

Ndinaphunzira kalekale kuti mtundu wanu ndi chinthu chomwe chilipo m'maganizo mwa kasitomala wanu. Zotsatsa sizisintha malingaliro amtundu wanu. Kuyika chizindikiro ndi chiweruzo, kumverera, kumverera, komwe kumapangidwa ndi kuchuluka kwa zochitika zonse zomwe ndimakhala nazo ndi kampani.

Zochitika zokha zomwe zimasintha malingaliro amtundu m'malingaliro a kasitomala. Brands ayenera kupereka zodabwitsa zamakasitomala.

Osati pazogulitsa zomwe timagulitsa komanso momwe timaperekera " mbali ", koma momwe timakhalira ngati kampani, momwe antchito anu amachitira nane, muzochitika zonse izi, chizindikiro chimapangidwa.

ndikuganiza kuti'Apple ndi Starbucks amasamala kupereka ukadaulo wapamwamba komanso khofi wabwino. Koma ndikuganizanso kuti Apple ikupereka lonjezo lake lazosavuta kugwiritsa ntchito, zopangidwa mwaluso komanso zopangidwa mwaluso. Ndikukhulupirira kuti Starbucks imasamala kwambiri za momwe zimakhudzira dziko lapansi kuposa kugulitsa khofi wambiri.

Zoona kapena zabodza, Izi ndi zomwe ndakumana nazo ndi ma brand awa. Chochitika chimenechi chazika mizu m’maganizo mwanga. Ndipo palibe kuchuluka kwa kutsatsa, ma logo kapena ogulitsa omwe angasinthe izi.

🔰 Marketing ndi Branding

Kutsatsa kumatha kukhala ndi zotsatira zabwino kapena zoyipa pamtunduwo. Zingathandize kupanga chidziwitso chabwino chamtundu pokhala ndi zokambirana zabwino, zothandiza, komanso zachifundo ndi makasitomala awo.

Otsatsa amatha kuvulaza mtundu akasokoneza makanema athu pa TV ndi zomwe timakumana nazo pa intaneti potsatsa malonda a amuna omwe ali ndi atsikana okongola pamkono umodzi ndi malonda awo kwina.

Makampani omwe akuganiza kuti ndalama zokwana madola milioni pazachiwerewere, kutsatsa malonda, ma logo omwe afalikira ponseponse, ogwira ntchito ankhanza komanso ogulitsa amangotayika. Samvetsetsa dziko limene tikukhalamo.

🔰 Kutsatsa kumathandizira kupanga ma brand kudzera pazokumana nazo zabwino

M'dziko langwiro, malonda amathandizira kupanga ma brand amphamvu. Mitundu yabwino imatsatsa kwambiri. Amakhala ngati aphunzitsi kwa omvera awo popereka zinthu zabwino kwambiri. Amalemekeza antchito awo ndikuchita monga nzika zadziko lonse zachikondi, poganizira za mibadwo yamtsogolo.

Mitundu yabwino imatiwonetsa omwe ali muzochitika zomwe amapereka. Kutsatsa kumafuna kumvetsetsa chomwe chochitika chachikulu chiyenera kukhala. Kutsatsa kumasokoneza zochitika zathu ndipo nthawi zina sitimadana nazo chifukwa cha izo.

🔰 Mitundu ya malonda

Kwa iwo omwe amaganiza kuti kutsatsa ndi chinthu chofanana ndi kutsatsa, palibe chomwe chingakhale chowonadi. Kutsatsa kumatha kukhala gawo laling'ono lazamalonda, koma ndi gawo limodzi lokha lazovuta. Zowonadi, ndizotheka kugwira ntchito kuchokera ku njira yotsatsa yomwe sigwiritsa ntchito kutsatsa konse.

Itha kugawidwa m'njira zopanda intaneti komanso pa intaneti kapena digito. Kutsatsa kwapaintaneti kumakhala ndi kutsatsa " miyambo » mu malonda osindikizira, wailesi ndi wailesi yakanema, komanso kupita ku zochitika monga malonda, ziwonetsero ndi misonkhano. Zingaphatikizeponso malonda apakamwa.

Mabizinesi ambiri adzagwiritsa ntchito njira zophatikizira zapaintaneti komanso zakunja. Komabe, masiku ano ndalamazo zikusintha kwambiri kutsatsa pa intaneti.

Zowonadi, ogula akuwononga nthawi yochulukirapo pa intaneti komanso kutsatsa kwa digito kumapereka maubwino osiyanasiyana pa liwiro, kuchita bwino komanso kubweza ndalama. Chifukwa chake tiyeni tiwone mitundu ina yamitundu yosiyanasiyana yotsatsa pa intaneti yomwe ikupezeka kwa mabizinesi masiku ano:

✔ Kutsatsa kwazinthu

Kusindikiza zomwe zili m'njira zosiyanasiyana kuti mupange chidziwitso chamtundu komanso kusunga ubale wamakasitomala. Nthawi zambiri imatengedwa ngati mtundu wa malonda a digito, koma imatha kuchitikanso popanda intaneti.

Zitsanzo za malonda okhutira ndi monga mabulogu, zolemba zapa social media, infographics, ndi makanema.

✔ Kukhathamiritsa kwa Injini Yosaka

Zomwe zimatchedwa SEO, ndi njira yokometsera zomwe zili patsamba lanu kuti ziwonekere pamainjini osakira ndikukopa kuchuluka kwa anthu pakusaka.

✔ Search Engine Marketing 

Imadziwikanso kuti pay-per-click kapena PPC, ndi mtundu uwu wamalonda, mabizinesi amalipira kuti ulalo watsamba lawo ukhale wodziwika bwino patsamba lazotsatira za injini zosaka.

✔ Social Media Marketing

Gwiritsani ntchito malo ochezera a pa Intaneti monga Facebook, Instagram ndi Twitter kuti mupange maubwenzi ndi makasitomala omwe alipo ndikufikira omvera ambiri kudzera m'mawu a digito.

✔ Kutsatsa kwa Imelo

Kutumiza mauthenga okhazikika a imelo kwa ogwiritsa ntchito omwe adalembetsa mndandanda wanu kuti apange maubwenzi ndikuyendetsa malonda.

✔ Retargeting 

THE kubwezeretsanso ndi chida champhamvu chotsatsa chomwe chimagwiritsidwa ntchito kupeza makasitomala atsopano. Lumikizanani ndi makasitomala omwe alipo kapena omwe angakhalepo atakumana kale ndi mtundu wanu kuti abwerere kapena kutembenuzira kugulitsa. Mwachitsanzo, ikani zotsatsa pazakudya zawo za Facebook zazinthu zina zomwe adaziwona patsamba lanu.

✔ Influencer Marketing

Gwiritsani ntchito anthu apamwamba komanso otsatira ambiri ochezera pagulu kuti mulimbikitse malonda kapena ntchito yanu.

Izi ndi zitsanzo zochepa chabe za mitundu yotchuka kwambiri ya malonda a digito omwe akusewera lero. Iliyonse mwa njirazi imatha kugawidwa m'mitundu ingapo yamalonda ndipo pali mazana kapena masauzande amitundu yosiyanasiyana yotsatsa yomwe imakhudza njira zapaintaneti komanso zakunja.

Palibe bizinesi yomwe imadalira mtundu umodzi wokha wamalonda. Kumbali inayi, pokhapokha mutakhala wamayiko ambiri okhala ndi bajeti ndi zinthu zopanda malire, sizingathekenso kuthana ndi mitundu yonse yotsatsa.

Kupanga a Njira yotsatsa yogwira ntchito pabizinesi yanu, muyenera kusankha mitundu yamalonda yomwe ingakhale yothandiza kwambiri kwa inu ndikupanga dongosolo lomwe likuphatikizidwa munjira yayikulu.

🔰 Kusiyana pakati pa malonda ndi malonda

Kugulitsa ndi kutsatsa ndizogwirizana kwambiri koma zimagwira ntchito zosiyanasiyana mubizinesi yanu.

Gulu la malonda lilibe chonena kuti malonda ndi ndani kapena omwe amagula - amangotenga zitsogozo ndi amawatsimikizira kugula. Ogwira ntchito zogulitsa ayenera kupanga maubwenzi apamtima ndi makasitomala anu, ndipo amafunikira nzeru zamalonda kuti atero.

Gulu lotsatsa limapereka izi pophunzitsa omwe angakhale makasitomala za mtundu wanu ndi malonda anu. Amagwiritsanso ntchito mayankho amakasitomala ndi luntha kuti asankhe zomwe apanga mtsogolomo kapena momwe angasinthire zomwe zilipo kuti zikwaniritse zosowa zamakasitomala.

Simungachite bwino kugulitsa pokhapokha ngati anthu omwe mukugulitsa ali ndi chidziwitso cha mtundu wanu kapena malonda anu - ndi zomwe malonda angakuchitireni.

Kuti apange njira yopambana, magulu ogulitsa ndi ogulitsa ayenera kugwirira ntchito limodzi ndikukhala ndi njira yogwirizana. Izi zimatsimikizira kuti njira zabwino zokhazokha zimatumizidwa ku gulu la malonda.

🔰 Kumvetsetsa kasitomala wanu kuchokera ku malonda

Mu malonda, kudziwa wanu kasitomala ndi wofunikira. M'malo mwake, ogulitsa ena amapita mpaka kunena kuti kutsatsa ndi njira yomvetsetsa makasitomala anu.

Iyenera kuyamba kumayambiriro kwa ulendo wanu waukadaulo, mtundu wanu usanawonekere. Kutsatsa koyambiriraku kumaphatikizapo kufufuza ndi kuphunzira kuchokera kwa makasitomala anu kuti mupange chinthu kapena ntchito yomwe ikugwirizana ndi zofuna ndi zosowa zawo.

Kafukufuku wozama wamakasitomala si ntchito yotsatsa kamodzi, koma pitilizani. Magulu okhazikika, kafukufuku wamakasitomala, ndi kusonkhanitsa deta ya ogwiritsa ntchito pa intaneti ndi njira zonse zomwe zingakuthandizeni kudziwa zambiri zakusintha kwamakasitomala ndikuwonetsetsa kuti mtundu wanu ukulankhulana nawo m'njira yoyenera.

Katundu kapena ntchito inayake ikangoyambitsidwa pamsika, kupambana kwake kuyenera kuwunikidwa kuti muwone ngati ikukwaniritsa zosowa za makasitomala. Kutsatsa kumathandizanso pakuthandizira makasitomala komanso kulimbikitsa ubale wamakasitomala.

Sizongofikira makasitomala atsopano, komanso kuwonetsetsa kuti mumapindula kwambiri ndi makasitomala omwe alipo komanso kuti azikhala nthawi yayitali momwe mungathere. Kutsatsa kwapa digito kwatsegula dziko latsopano la kuthekera kuti mumvetsetse makasitomala anu ndikumanga nawo ubale.

Tsopano tili ndi kuthekera kosonkhanitsa zambiri za anthu, kuphatikiza kuchuluka kwawo, komwe amakhala, momwe amagulira, momwe amachitira zinthu m'mbuyomu, zomwe amakonda ndi zomwe sakonda, ndi zina zambiri.

🔰 Kusakanikirana kwamalonda muzaka za digito

"Zosakaniza za Marketing", imatchedwanso "4 Ps" yamalonda, amatengedwa ngati maziko a dongosolo lanu la malonda. Amayimira zisankho zazikulu zomwe muyenera kupanga potsatsa malonda kapena ntchito zanu:

✔ mankhwala 

Kodi malonda kapena ntchito yanu idzakhala yotani ndipo ikugwirizana bwanji ndi zosowa za kasitomala wanu?

✔ mtengo  

Kuti chiyani mtengo mungakhazikitse malonda anu? Izi sizikhala zandalama nthawi zonse, chifukwa makasitomala amatha kusinthanitsa nthawi kapena chidziwitso chawo kuti agule "zaulere".

✔ Malo 

Kodi mumatumiza bwanji malonda kwa kasitomala? Kodi amabwera m'sitolo kapena mumagulitsa pa intaneti? Kodi mukuyang'ana dera linalake?

✔ Kukwezeleza 

Ndi njira ziti zotsatsa zomwe mungagwiritse ntchito kuti malonda anu adziwike padziko lonse lapansi?

Kupeza kusakanikirana kwamalonda kumatanthauza kuti mudzatha kugwirizanitsa zomwe makasitomala amafuna ndi zosowa zawo, kupanga mtundu wanu, ndikuwonjezera kubweza kwanu pazachuma.

Lingaliro du Kusakaniza kwa 4P malonda zinalingaliridwa kalekale intaneti isanakhale gawo la moyo watsiku ndi tsiku, koma imatha kusinthidwa mosavuta kuti ikhale maziko opangira njira yotsatsira malonda masiku ano a digito. Pakusakaniza kwa digito, ma 4Ps ndi ofanana, koma njirayo ndi yosiyana.

✔ mankhwala 

Intaneti imatanthawuza kuti mutha kukhala ndi bizinesi popanda zinthu zakuthupi. M'malo mwake, mutha kugulitsa zinthu zama digito monga ma eBook ndi maphunziro. Ngakhale mutagulitsa zinthu zogwirika, njira yopangira mankhwala yasintha mpaka kalekale.

Ndi zotheka tsopano khazikitsani ndikupanga zinthu zomwe zimafuna kuyesa msika poyamba, ndikutha kufufuza makasitomala anu mwachangu komanso mosavuta kumatanthauza kuti simungalakwitse pankhani yakukula kwazinthu.

✔ mtengo 

Ukadaulo wotsatsa wapa digito umatanthawuza kuti simuyenera kusankha pamtengo umodzi wa chinthu kapena ntchito yanu - mutha kusintha kwambiri mtengo kutengera yemwe akuyang'ana.

Palinso kusinthasintha kochulukira pankhani yamitengo yamitengo, zolembetsa ndi zolipira mobwerezabwereza zomwe zimafikiridwa ndi mabizinesi ndi makasitomala amitundu yonse.

✔ Malo 

Mwachiwonekere kusiyana kwakukulu apa ndikuti mukugulitsa pa intaneti osati m'sitolo yakuthupi. Koma palinso njira zambiri zosiyanasiyana zomwe mungafufuze pankhani yogulitsa pa intaneti. Webusaiti yanu, misika yapaintaneti, maimelo, ndi malo ochezera a pa Intaneti ndi njira zomwe mungaganizire.

✔ Kukwezeleza

Apanso, mudzakhala mukutsatsa malonda anu, koma njira ndizosiyana ndi zomwe mukadagwiritsa ntchito zaka 30 zapitazo. M'malo motumizirana makalata mwachindunji ndi kusindikiza malonda, njira yanu ingaphatikizepo imelo malonda ndi pa intaneti.

Pazovuta zilizonse, ndisiyeni ndemanga. Koma musanachoke, inu othandizana nawo accelerator zomwe zimakupatsani mwayi wopanga ma 1000 mayuro anu ogwirizana m'mwezi umodzi.