Mapulatifomu abwino kwambiri a e-commerce

Kugulitsa pa intaneti kwakhala kofunikira kwa bizinesi iliyonse yomwe ikufuna kutukuka m'zaka za digito. Koma kuti mupange sitolo yanu yapaintaneti moyenera, muyenera kusankha njira yaukadaulo yogwirizana ndi zomwe mumachita komanso zolinga zanu zamabizinesi. Mapulatifomu otsegulira kapena otsegulira ma e-commerce? Generalist kapena apadera? Nawa mafunso ofunikira omwe wogulitsa ma e-mail aliyense ayenera kuyankha.

M'nkhaniyi, tiwonanso nsanja zabwino kwambiri zopangira tsamba la e-commerce pamsika. Tisanthula mwatsatanetsatane mphamvu ndi zofooka za aliyense: Shopify, Magento, WooCommerce, PrestaShop kapena Salesforce Commerce Cloud.

Mwakonzeka kupanga chisankho choyenera chaukadaulo kuti mupange bizinesi yanu? Tiyeni tiwone mwachidule zida zabwino kwambiri za e-commerce pakadali pano!

🥀 Kodi nsanja ya e-commerce ndi chiyani?

Tsamba la e-commerce, lomwe limatchedwanso e-commerce solution, ndi pulogalamu kapena ntchito yapaintaneti yomwe imakupatsani mwayi wopanga ndikuwongolera malo ogulitsa pa intaneti. Zowona, nsanja iyi ipereka zida zonse ndi magwiridwe antchito ofunikira kuti mukweze ntchito yanu ya e-commerce.

Pali mitundu iwiri yayikulu yamapulatifomu a e-commerce. Kumbali imodzi, mayankho a turnkey monga Shopify or Wix eCommerce omwe safuna kuyika kwapadera. Ingolembetsani kuti muthe pangani sitolo yanu yapaintaneti. Kumbali ina, mayankho otseguka monga Magento, PrestaShop kapena WooCommerce omwe ayenera kukhazikitsidwa pa seva yapaintaneti.

Mapulatifomuwa nthawi zambiri amapangitsa kuti zikhale zosavuta kuyang'anira mbali zingapo zofunika pa tsamba la e-commerce: kabukhu lazinthu zofotokozera, zithunzi, mitengo ndi mitundu; njira zolipira; ma module operekera ndi mayendedwe; njira yolamula; kutsatsa kwa digito ndi kukwezedwa kwa malonda; kusanthula kwa magwiridwe antchito…

Mapulatifomu ena monga Shopify kapena BigCommerce akuphatikizapo ambiri magwiridwe antchito ofunikira muzopereka zawo. Ena monga Magento ndi osinthika kwambiri ndipo amakulolani kuti muwonjezere mabizinesi malinga ndi zosowa zanu.

🥀 nsanja ya Shopify

Shopify ndi amodzi mwa nsanja zodziwika bwino za e-commerce padziko lapansi kulenga ndi kusamalira mosavuta sitolo yapaintaneti. Imapezeka mu mtundu womwe umakhala nawo polembetsa pamwezi, Shopify imadziwika chifukwa chosavuta kugwiritsa ntchito, kuchuluka kwazinthu zake komanso dera lake lalikulu.

Yakhazikitsidwa mu 2006 ku Canada, Shopify tsopano ili ndi amalonda opitilira 1 miliyoni m'maiko 175. Njira yothetsera vutoli imakopanso magulu akuluakulu kwambiri monga Nestlé, Kylie Cosmetics ndi Red Bull Racing. Shopify imapezeka m'zilankhulo zingapo kuphatikiza Chifalansa.

Concretely, Shopify imapereka mazana azinthu zosinthira kuwongolera tsamba la e-commerce kuyambira A mpaka Z: kupanga malo ogulitsa omvera komanso otetezeka; amphamvu mankhwala m'ndandanda; njira zambiri zolipira; ma module operekera; dropshipping ndi kukwaniritsidwa; kasamalidwe ka maoda, kukwezedwa, makasitomala; malipoti ogulitsa; ndi kuphatikiza kwa CRM kapena ERP.

Chimodzi mwazinthu zazikulu za Shopify zilinso muzachilengedwe zake zochulukirapo kuposa 6000 mapulogalamu owonjezera zopangidwa ndi osindikiza ena. Chifukwa chake ndizotheka kukulitsa luso lakwawo papulatifomu mosalekeza kutengera projekiti iliyonse yamalonda kuti ikhale malo apadera.

Kumbali ya mapangidwe, kuposa 100 zitsanzo zomvera amaperekedwa kuti asinthe sitolo yanu molingana ndi zomwe mumakonda. Shopify imaperekanso chilankhulidwe chake chamadzimadzi kuti chipitirire patsogolo pakusintha kwazithunzi.

Ndi kasamalidwe kake mwachilengedwe, kulemera kwake kosayerekezeka komanso kupusa kwake, Shopify yadzikhazikitsa lero ngati. Buku nsanja za e-commerce kuti mupange sitolo yapaintaneti yodzaza ndi kuthekera.

🥀 nsanja ya BigCommerce

Inakhazikitsidwa mu 2009 ku United States, BigCommerce ndi yankho la SaaS popanga masamba a e-commerce. Pulatifomu yogwiridwayi imakupatsani mwayi wopanga sitolo yanu yapaintaneti mwachangu pogwiritsa ntchito mawonekedwe osiyanasiyana.

BigCommerce mwachibadwa imaphatikizapo zinthu zambiri zofunika kuti azitha kuyang'anira tsamba la e-commerce monga kasamalidwe ka zinthu, ma tempuleti omvera, angapo. njira zolipirira, kuphatikiza zonyamulira ndi kupanga zotsatsa.

Chimodzi mwazinthu zamphamvu za BigCommerce ndi kayendetsedwe kake kazinthu kapamwamba kamene kamakhala ndi mayanjano amwayi omwe aphatikizidwa kale ndi maukonde okwaniritsa monga. Amazon kapena ShipStation mosavuta outsource kukonzekera kukonzekera.

Kumbali yamapangidwe, ma tempulo ambiri omvera amaperekedwa kuti asinthe sitolo yanu mwachangu ndikudina pang'ono malinga ndi zomwe mumakonda. Ndipo kupitilira apo, mawonekedwe onse ali kupezeka kudzera pa ma API.

Ndi oposa 60 amalonda amalonda m'mayiko 000, BigCommerce yadzikhazikitsa yokha ngati imodzi mwamayankho opikisana kwambiri a SaaS ecommerce chifukwa cha liwiro la kutumiza ndi kuchuluka kwake kogwira ntchito.

Mitengo yake imakhalabe yokwera kwambiri poyerekeza ndi ena omwe akupikisana nawo. Koma kwa amalonda omwe akufunafuna tsamba la turnkey lomwe liziyambitsa mwachangu, BigCommerce imakwaniritsa zofunikira izi!

🥀 Magento

Magento ndiye chizindikiro cha mayankho otseguka a e-commerce, lofalitsidwa ndi Adobe kuyambira 2018. Kutengera PHP, nsanjayi ili ndi gulu lalikulu la omanga komanso scalability yapadera chifukwa cha zowonjezera.

Mphamvu za Magento zagona pakulemera kwake kopitilira muyeso, kusinthasintha kwa chitukuko cha intaneti komanso magwiridwe ake apamwamba pazogulitsa zazikulu kwambiri. Magento ndi oyenera osewera onse komanso ogulitsa omnichannel.

Pulatifomu imakulolani kuti muzitha kuyang'anira kabukhu kakang'ono kazinthu, mapangidwe apamwamba, msika, ma module apadera abizinesi kudzera pa API, SEO, kusanthula kwamtsogolo… mwachidule, tsamba la e-commerce lopanda malire!

Mawonekedwe ake oyang'anira kukhala ocheperako kuposa mayankho a SaaS, kuyamba ndi Magento kumafuna njira yayitali yophunzirira poyambira.

Chifukwa cha scalability yake yapadera komanso kuchuluka kwa ma module a chipani chachitatu, Magento yadzikhazikitsa yokha ngati ZOTHANDIZA zotsegulira magulu akuluakulu omwe ali ndi zosowa zapamwamba monga Samsung, Olympus kapena Christian Louboutin.

🥀 Msika wapakatikati

Squarespace ndi njira ya SaaS yomwe imakupatsani mwayi wopanga mawebusayiti opangidwa mosamala komanso masitolo apaintaneti, osafunikira chidziwitso chaukadaulo. Chokhazikitsidwa mu 2004, squarespace imapereka mazana a ma tempuleti omvera okometsedwa kuti awonetsere zachilengedwe m'magawo ambiri a zochitika.

Kumbali ya e-commerce, squarespace imaphatikiza chilichonse chofunikira kuti mupange malo owonetsera zinthu ndikuwongolera kalozera, masheya, kukwezedwa, kulipira ndi kutumiza. Zowonjezera zimakulolani kuti muwonjezere magwiridwe antchito.

Squarespace makamaka imakopa odzipereka, mabizinesi ang'onoang'ono ndi akatswiri ojambula omwe akufuna kupanga mwachangu komanso mtengo wotsika sitolo yoyamba yapaintaneti yokhala ndi mawonekedwe owoneka bwino isanasinthe kupita ku nsanja zapamwamba kwambiri.

Ndi mawonekedwe ake owoneka bwino, ma tempuleti okongola komanso maphunziro opangidwa bwino, squarespace imakhazikitsa demokalase kupangidwa kwa malo ang'onoang'ono a e-commerce kwa anthu omwe si aukadaulo omwe akufuna kukhala odziyimira pawokha.

🥀WooCommerce

WooCommerce ndi chowonjezera chotseguka chomwe chimakupatsani mwayi wosinthira tsamba la WordPress kukhala malo ogulitsira pa intaneti. Zosavuta kugwiritsa ntchito komanso 100% zaulere, yankho la e-commerce ili likukumana ndi kukhazikitsidwa kwakukulu.

Zowonadi, WooCommerce imawonjezera patsamba la WordPress zofunikira zonse za tsamba la e-commerce: kalozera wazogulitsa, makonzedwe a makonzedwe, ma module olipira, kasamalidwe ka madongosolo ndi kukwezedwa, ziwerengero, ndi zina zambiri.

Mphamvu yake ili mwa iye zaulere, zosavuta kugwiritsa ntchito chifukwa cha ergonomics ya WordPress, ndi mazana zowonjezera zowonjezera zomwe zilipo kuti ziwonjezere luso la nsanja.

WooCommerce imaperekanso ufulu wambiri wosintha makonda podalira mitu yambiri ya WordPress. Madivelopa amapeza kuti ndi malo abwino osewerera.

Ndi masamba 5 miliyoni a e-commerce padziko lonse lapansi, WooCommerce yadzikhazikitsa ngati NTCHITO yotsegulira gwero zofotokozera kwa ogulitsa ang'onoang'ono a e-retails kapena omwe akufuna kukhalabe olamulira nsanja yawo.

🥀 PrestaShop

PrestaShop ndi njira yotseguka yopangira masitolo apaintaneti opangidwa ku France mu 2005. Yaulere komanso yomasuliridwa m'zilankhulo zingapo, tsopano imakopa anthu ambiri kuposa 300 ogulitsa pa intaneti padziko lonse lapansi.

Mphamvu za PrestaShop zili muubwenzi wake wogwiritsa ntchito, magwiridwe ake olemera, kuchuluka kwa zowonjezera zomwe zilipo komanso gulu lake logwira ntchito kwambiri. Chilichonse chimachitidwa kuti muchepetse kasamalidwe ka tsamba la e-commerce.

Mwachindunji, PrestaShop imapangitsa kukhala kosavuta kuyang'anira ma catalogs, mapangidwe, ngolo zogulira ndikuyitanitsa ma tunnel, zoyendera ndi mayendedwe, kulipira ndi misonkho komanso ubale wamakasitomala. Zonse zofikirika kuchokera ku intuitive administration interface.

PrestaShop imapereka mbadwa kusinthasintha kwakukulu zojambulajambula ndi chitukuko kuti zigwirizane ndi nsanja ku polojekiti iliyonse. Mapangidwe omvera aliponso zambiri komanso zokongola.

Ndi ake kuchepetsa ndalama ndi kusamalira mwamsanga mu Chifalansa, Prestashop imalimbikitsa makamaka mabizinesi ang'onoang'ono, amisiri ndi anthu odzilemba okha omwe akufuna kuti ayambe kuchita malonda a e-commerce, asanapite kumalo ovuta kwambiri.

🥀 Salesforce Commerce Cloud

Mtambo wa Zogulitsa Zogulitsa ndiye njira yothetsera malonda a e-commerce kuchokera ku Salesforce, mtsogoleri wapadziko lonse mu CRM. Zopangidwira makampani akuluakulu, zimawala ndi magwiridwe ake olemera, scalability ndi kuphatikiza kwake ndi zinthu zina za Salesforce.

Zowona, Commerce Cloud imakulolani kuti muzitha kuyang'anira tsamba la e-commerce lomvera bwino lomwe ndi kasamalidwe kakatundu kapamwamba, mitengo yamitengo, njira zingapo zogulitsa ndi njira zokwaniritsira ndikuphatikiza kwamakina kudzera pa API.

Imodzi mwa mfundo zake zamphamvu ndi mgwirizano wapafupi zoperekedwa ndi mayankho ena a Salesforce monga CRM, zodzitchinjiriza zotsatsa kapena ntchito yamakasitomala pakuwona kwamakasitomala kwa 360 ° ndi makampeni ogwirizana.

Ngakhale mwachibadwa kale, Commerce Cloud imakhalabe kutengera makampani akuluakulu ndi ndalama zogulira zilolezo ndi kuzigwiritsa ntchito. Zomwe sizimalepheretsa kukhala ndi zida zodziwika bwino.

Ndi mapangidwe ake amtambo owopsa kwambiri, Salesforce Commerce Cloud imayang'ana kwambiri ogulitsa ndi ogulitsa. zopangidwa mu B2B ndi B2C ndi zilakolako zamphamvu zakukula munjira yodutsa njira.

🥀 Ntchito zamapulatifomu e-commerce

Chimodzi mwazabwino zazikulu za nsanja za e-commerce ndikumasuka kugwiritsa ntchito komwe amapereka. Mabizinesi amatha mosavuta kupanga sitolo yawo pa intaneti popanda kufunikira kwa chidziwitso chaukadaulo kapena luso lopanga mapulogalamu.

Mapulatifomu a E-commerce amaperekanso ma tempulo ndi mitu yosinthika makonda kuti alole mabizinesi kusintha makonda awo pa intaneti malinga ndi zosowa zawo.

Amaperekanso magwiridwe antchito a kasamalidwe kazinthu, kulola mabizinesi kuyang'anira zinthu zawo mosavuta ndikutsata masheya munthawi yeniyeni. Kasamalidwe ka maoda amalolanso mabizinesi kutsatira maoda ndikuwongolera zobweza mosavuta.

Pomaliza, nsanja za e-commerce zimaperekanso zamalonda ndi kukwezedwa kuthandiza mabizinesi kukopa makasitomala ambiri ndikukulitsa bizinesi yawo yapaintaneti. Izi zikuphatikiza zida za SEO, zotsatsa zotsatsa, mapulogalamu okhulupilika ndi zina zambiri.

🥀 Shopify kapena Prestashop: yomwe mungasankhe?

PrestaShop ndi Shopify ndi nsanja ziwiri zodziwika bwino za e-commerce zomwe zimapereka zinthu zofanana zothandizira mabizinesi kupanga ndikuwongolera malo awo ogulitsira pa intaneti. Komabe, pali kusiyana kwakukulu pakati pa nsanja ziwirizi zomwe zingakhudze chisankho cha kampani.

Choyamba, PrestaShop ndi nsanja yotseguka, zomwe zikutanthauza kuti mabizinesi ali ndi ulamuliro wonse pa malo ogulitsira pa intaneti ndipo amatha kusintha malo awo malinga ndi zosowa zawo. Kumbali ina, Shopify ndi a host host, zomwe zikutanthauza kuti mabizinesi sayenera kudandaula za kuyang'anira tsamba lawo ndipo amatha kuyang'ana kwambiri kugulitsa zinthu zawo.

En mawu a magwiridwe antchito, nsanja zonse kupereka kasamalidwe dongosolo, kasamalidwe katundu ndi zipangizo malipiro. Komabe, Shopify imaperekanso zotsatsa zapamwamba, monga kupanga makampeni otsatsa ndikusintha mwamakonda masamba ofikira, zomwe zingathandize mabizinesi kukopa makasitomala ambiri.

Zikafika pamtengo, PrestaShop ndi njira yaulere, koma mabizinesi adzayenera kulipira pakuchititsa ndi zowonjezera. Shopify, kumbali ina, amapereka mapulani amitengo pamwezi zomwe zikuphatikiza kuchititsa komanso zofunikira. Mapulani apamwamba kwambiri amapereka zina zowonjezera monga malipoti apamwamba komanso kuphatikiza njira zingapo zogulitsa.

Pomaliza, pankhani yogwiritsa ntchito, Shopify imawonedwa kwambiri woyamba wochezekas yokhala ndi ma tempulo okonzeka kugwiritsa ntchito komanso mawonekedwe osavuta ogwiritsira ntchito. PrestaShop, kumbali ina, ikhoza kukhala yovuta kwambiri kwa oyamba kumene popanda luso lamakono.

Pomaliza, kusankha pakati pa PrestaShop ndi Shopify kudzatengera zosowa za bizinesi iliyonse. Mabizinesi omwe amafunikira kuwongolera kwathunthu patsamba lawo angakonde PrestaShop, pomwe mabizinesi omwe akufuna njira yosavuta, yosavuta kugwiritsa ntchito angakonde Shopify.

🥀 Kutseka

Pomaliza, kusankha kwa nsanja ya e-commerce yochita bwino kwambiri ndikofunikira mukafuna kuyamba kugulitsa pa intaneti. Pokhala kapena choyera cholembera nsanja, mbadwa kapena plug-in pa CMS, zosankhazo ndizochuluka.

Munkhaniyi, tawunikanso osewera akulu ndi mphamvu zawo kuti akuthandizeni kuwunika yankho lomwe likuyenera pulojekiti yanu. Shopify imadziwika bwino ndi chilengedwe chake zambiri zoperekedwa kwa ma SME. WooCommerce idzakopa mafani a WordPress chifukwa cha kusinthasintha kwake. Magento imakhalabe yofunikira kwa magulu akuluakulu. Ndipo PrestaShop Wothandizira wanu Wabwino Kwambiri Wopangidwa ku France!

Zachidziwikire, yankho lililonse lili ndi zabwino ndi zovuta zake kutengera mtundu wa bizinesi yapaintaneti. Tengani nthawi yowunika bwino zosowa zanu malinga ndi magwiridwe antchito, zida zaukadaulo, bajeti, ndi zina zambiri musanasankhe.

Pokhala ndi chidziwitsochi komanso kufananitsa mwatsatanetsatane, palibe kukayika kuti mudzatha kusankha nsanja yabwino ya e-commerce kuti mupange bizinesi yanu yapaintaneti! Zomwe muyenera kuchita ndikuyamba.