Chifukwa chiyani kutsatsa kuli kofunika kwambiri?

Chifukwa chiyani kutsatsa kuli kofunika kwambiri? Kufunika kwa malonda m'miyoyo yathu sichifunikanso kuwonetseredwa. Ngati mukuganiza kuti kutsatsa kumapezeka m'makampani okha komanso kuti ndi nkhani yomwe ilibe chidwi ndi inu, Mwalakwitsa. Zamalonda, ndizofunikira komanso zomwe zilipo m'moyo wanu kuposa momwe mukuganizira ndipo zimafunikira pazifukwa zambiri.

Bizinesi iliyonse yodzilemekeza imafunikira dipatimenti yotsatsa, chifukwa ndiye mtsogoleri wa kampaniyo. Amene alibe adzakhala chiwonongeko cha kugwedezeka ndi kutsekedwa kwake.

Kwa malonda achikhalidwe ndi malonda a digito, chofunika kwambiri ndi KAKASITO. Zaka zapitazo, zogulitsa ndi ntchito zidapangidwa ndikupangidwa, ndipo zidapangidwa kuti zigulidwe, zilizonse zomwe ogula amafuna, zosowa zidapangidwa.

Kutsatsa kuli ndi udindo wofunafuna zosowa za ogwiritsa ntchito ndikuwakwaniritsa momwe mungathere. Ichi ndichifukwa chake kutsatsa ndizomwe muyenera kuchita kuti muchite bwino. Kufunika kwa malonda tsopano sikungatsutsidwe. Tiyeni tizipita!!

🥀 Kutsatsa, poyambira pakuchita bwino konse

Kufunika kwa malonda sichifunikanso kuwonetsedwa. Gulu lazamalonda ndilofunika chifukwa limathandiza makampani kufufuza omvera awo ndikugawana ntchito, malonda, kapena lingaliro bwino.

Popanda kutsatsa, chinthu chokongola, ntchito yochereza alendo kapena ntchito yoperekera zakudya zitha kukwezedwa chimodzimodzi.

Popanda akatswiri azamalonda, amalonda ndi mabizinesi sakanayenda bwino ndikuiwalika. Kwa anthu, zikanatenga nthawi yaitali kuti apeze chinthu kapena ntchito, ndipo sakanadziwa kuti ndi yabwino kwa iwo.

Simudziwa chifukwa chake malonda ndi ofunika pa moyo watsiku ndi tsiku? M'munsimu muli chitsanzo cha ubwino wake. Tangoganizani kuti mukufuna kugula nsapato patchuthi chotsatira ndipo, motero, muli ndi malingaliro a nsapato zomwe sizidzakupwetekani.

Mukapita pa intaneti, yang'anani nsapato zabwino ndi zosankha zopanda malire zomwe zilipo, mumadina zomwe mukufuna ndipo mumphindi zochepa mwagula kale.

Pamenepa, malonda amakupatsirani zotsatira ndikukumasulani pamanja posaka nsapato zomasuka pakati pa nsapato za ana, nsapato za mafupa, nsapato za chidendene, nsapato zopanda nsapato, nsapato zachikopa, nsapato za patent, ndi zina zotero.

Kutsatsa ndikofunikira chifukwa, popanda izi, ubale wanu ndi mtundu ungakhale wovuta ndipo kugula kwanu kungakhale kovuta, kuwononga nthawi komanso kutopa. Kuphatikiza apo, zingakhale zovuta kuti mufanane ndi mitundu yambiri ndikukulitsa mwayi wofananiza zinthu zina.

Kumbukirani, m'zaka za digito, kutsatsa sikungochitika pazikwangwani, magazini kapena kanema wawayilesi, komanso pamasamba ochezera komanso pamasamba. Ndi malonda a digito.

🥀 Malo ogulitsa m'mabizinesi?

Mwinamwake mudadabwa chifukwa chake mabizinesi amagwiritsa ntchito malonda a digito lero. Yankho ndiloti ndi chida chabwino kwambiri kuti mabizinesi azitha kulumikizana ndi omvera awo, kudziwa zomwe akufuna, ndikuyambitsa zinthu kapena ntchito zomwe zingapereke mayankho pazosowa zawo.

Kutsatsa kwapa digito kumapangitsa kuti athe kuyankha zomwe ogula amadya ndipo motero zimakhudza zisankho zawo pogula.

Ngati simusintha njira iyi, mumakhala pachiwopsezo chotaya mwayi wopeza phindu la malonda a digito. Dipatimenti yotsatsa malonda ili ndi udindo sonkhanitsani otsogolera oyenerera kuwagulitsa katundu ndi ntchito. Ngati simusintha, zonse zimabweretsa zovuta pakugulitsa ndi kukula kwa bizinesi yanu.

Pomaliza, kutsatsa kwa digito kungakupatseni mwayi wogula zomwe mwagulitsa pakati pa chipukuta misozi chomwe mwalandira, chomwe chili chofunikira kuti muthe kudziwa ROI (Bwererani ku ndalama) kapena kubweza ntchito pazachuma.

ROI ndi metric yomwe ingakuthandizeni kudziwa kuchuluka kwa ndalama zomwe mwapeza ndi ndalama zanu pakampeni iliyonse.

🥀 Kodi malonda angathandize bwanji bizinesi?

Masiku ano, kampani iyenera perekani gawo la bajeti yanu ku malonda. Njira yomwe malonda angathandizire bizinesi ndiyo kudziwana ndi ogula ndikukhazikitsa kulumikizana nawo, kukwaniritsa zosowa zomwe akufuna.

Kutsatsa kwalola mabizinesi kukhazikitsa ndikutanthauzira malo amsika momwe angagwiritsire ntchito molingana ndi ntchito kapena zinthu zomwe amapereka.

Mwanjira imeneyi, mudzatha kudziwa makasitomala omwe mukufuna kuwayankha, kupereka mautumiki kapena zinthu zomwe zikugwirizana ndi zosowa zawo, ndi khalidwe labwino ndikupanga gulu limodzi nawo, izi zidzawonjezera malonda awo.

Nthawi zambiri anthu amasokoneza kutsatsa ndi kutsatsa. Kutsatsa ndi gawo la malonda, monga mtengo wa chinthu kapena ntchito, kapangidwe kake, kukwezedwa, kugawa, ndi zina.

Titha kuwasiyanitsa ponena kuti kutsatsa kuli ngati kulumikizana, komwe kumapangitsa anthu kudziwa kanthu za malonda anu, kampani kapena mtundu wanu, pomwe kutsatsa ndi njira, kukonzekera, chidziwitso.

🥀 Zifukwa zina 5

Nazi zifukwa zina zomwe kutsatsa kuli kofunika pa chilichonse chomwe mumachita:

✔️1. Mutha kuphatikiza makasitomala anu mubizinesi yanu

Ndikofunikira kuti makasitomala anu omwe angakhale nawo adzimva kuti ali a polojekiti yanu. Mwanjira iyi, mudzakhala m'maganizo mwa makasitomala anu ndipo mudzadziwa njira zomwe mungagwiritse ntchito popanga malonda popanda kukhala wankhanza.

Mwa kuphatikiza makasitomala anu ndi mtundu kapena bizinesi yanu, mutha kuwapatsa chidziwitso cha omwe ali kumbuyo kwawo, zomwe zimapangitsa kuti anthu azikukhulupirirani ndipo adzafunanso kugula zomwe mukugulitsanso.

✔ 2. Mudzatha kupanga chithunzi chamtundu wabwino.

Ngati zomwe mukupereka kwa omwe angakhale makasitomala sizili chithunzi chodalirika, mwayi ndiwe kuti mukulephera kusunga bwino malonda anu.

Ichi ndichifukwa chake tikupangira kuti gwiritsani ntchito chithunzi chomwe mtundu wanu a pamayendedwe a digito omwe amakhala. Chifukwa chake ndikofunikira kuti mukhazikitse njira zonse zomwe mumachita pa kasitomala, ndikumuyika ngati mzati wofunikira.

✔️ 3. Muchulukitsa malonda anu

Kukhala ndi makasitomala ambiri ndi loto aliyense wamalonda. Komabe, izi sizingatheke ngati mukulephera kukwaniritsa cholinga choyamba choyamba. Kukopa makasitomala omwe angakhalepo n'kosavuta ngati akudziwa kale kapena adamvapo za malonda kapena ntchito zanu. Koma chofunika kwambiri kuposa kupeza malonda ambiri, ndikudziwa amene mukugulitsa.

Chifukwa chake mudzazindikira kaye kuti omvera anu ndi ndani, ndi zinthu ziti zomwe mumagulitsa kapena ntchito zomwe zili zofunika pazambiri izi komanso momwe mungawathandizire kuti atsatire pambuyo pakugulitsa komwe kumawatonthoza.

Masiku ano, malonda ambiri samaganizira kuti makasitomala akufuna kubwereza zomwe adagula ngati alandira chithandizo chabwino komanso chisamaliro kuchokera kwa ogulitsa.

Ngati izi sizingachitike, iwo sangakhale obwereza makasitomala, kotero muyenera kupita kukafunafuna makasitomala atsopano. Kudzakhala kuzungulira kobwerezabwereza mpaka mutachitapo kanthu.

✔ 4. Mudzakwanitsa kusunga makasitomala anu

Ngakhale zili zowona kuti zokonda zonse zili pachiwopsezo, makasitomala anu ndi ochulukirapo. Monga bizinesi kapena kampani, mudzawona kuti kukhala ndi makasitomala okhulupirika omwe nthawi zambiri amagula zomwe mumagulitsa ndikofunikira. ndizofunikira, ndalama zamakampani.

Komabe, sungani zonse zanu njira zamalonda pa zokonda zanu monga bizinesi ndipo osaganizira zofuna za ogula ndi kulakwitsa komwe kungakupangitseni kugulitsa kapena kulephera konse.

Sichiyembekezo cholimbikitsa, koma uthenga wabwino ndikuti mukudziwa kale kuti tsogolo la mapulani amalonda ndi kasitomala. Nachi chifukwa china chomwe kutsatsa kuli kofunika kwambiri. 

M'malo mwake, ngati mwaganizira za 4Ps zamalonda, mudzadziwa kuti pali zatsopano zomwe zikuwonetsa kuti P de A « Munthu ziyenera kuphatikizidwa. Nthawi zina amasuntha yekha katunduyo.

✔️ 5. Mupanga dzina lanu

Chimodzi mwazolinga zanthawi zonse za dongosolo la malonda a digito ndikutha kudziwitsa mtundu. Makamaka ngati omvera omwe akufunsidwa sakumveka bwino.

Chifukwa chake kuti mtundu wanu udziwike, choyamba muyenera kufotokozera momveka bwino zomwe zingawapangitse ogwiritsa ntchito kulumikizana koyamba ndi mtunduwo komanso ndi malonda kapena ntchito.

🥀 Kufunika kotsatsa makanema

Mukaganiza zotsatsa makanema, chimabwera m'malingaliro? Kodi mukuganiza zotsatsa pa TV kapena malonda a YouTube? Ngati ndi choncho, ndiye kuti ndinu woyenerera kutero. Mwachikhalidwe, timaganiza za kutsatsa kwamavidiyo monga zomwe timawona pa TV, koma nthawi zasintha.

Makanema ndi njira yabwino yolimbikitsira bizinesi yanu ngati intro pamasamba ochezera monga Facebook kapena Instagram komanso amagwiritsidwa ntchito ngati njira yolimbikitsira bizinesi yanu patsamba lanu.

Kanema yemwe amachita ntchito yake bwino ayenera kukhala osangalatsa kuti akope owonera. 

✔ Amachulukitsa malonda

Kutsatsa kwamavidiyo kumagulitsa. Ndi imodzi mwa njira zothandiza kwambiri kuti mtundu wanu upangitse chidwi. Itha kukuthandizani kugulitsa zinthu zambiri, kutembenuza otsogolera kukhala malonda, kuyendetsa magalimoto patsamba lanu, ndikupanga kudalira kwamakasitomala.

Mutha kukankhira mankhwala anu mwachindunji kapena kuchita mosalunjika. Itha kugwiritsidwa ntchito pachilichonse: kuyambira pofotokozera zamalonda kapena ntchito yanu mpaka kugulitsa ndi kanema wawonetsero, kapena kungowawonetsa chikhalidwe cha kampani yanu.

Tengani tsamba loyamba la McLaren mwachitsanzo. Chipewa chothamanga cha lalanje F-1? Jersey? Hoodie?

Zogulitsa izi zimagulitsidwa mwanjira ina pogwiritsa ntchito makanema. Palibe mtengo wamtengo kapena ngolo yogulira, koma chisangalalo chamtundu wapamwamba komanso kuthamanga kumakupangitsani kufuna kupeza ndikugula malonda awo.

Anthu amathera maola ambiri patsiku akuonera mavidiyo pa intaneti. Sangalalani. TikTok, Youtube ndi Instagram pokhala malo omwe anthu ambiri amathera nthawi yawo, njira yabwino yotsatsira digito iyenera kuikidwa pamapulatifomu awa.

✔ Kumalimbitsa chikhulupiriro

Ndi mabizinesi ndi zinthu zambiri zomwe zimagulitsidwa pa intaneti kokha, mungagulenji kwa munthu wopanda mavidiyo? Makanema ndi njira yabwino kwambiri yopangira mabizinesi kuti azikhulupirira ndi kudalirika ndi makasitomala awo powonetsa zomwe amapereka.

Izi sizidzangokuthandizani kukopa makasitomala atsopano, komanso zipangitsanso makasitomala omwe alipo kuti azidzidalira pogwira ntchito nanu.

Kanema akhoza kukhala njira yabwino kwa mabizinesi kuwonetsetsa zomwe akuchita bwino kwambiri, ndipo ingathandize kwambiri kupanga chidaliro ndi omwe angakhale makasitomala.

✔ Amamanga kukhulupirika kwamakasitomala ndi anthu ammudzi

Kutsatsa kwamakanema kumathandizira kupanga chidaliro ndi ogula. Mutha kugwiritsa ntchito kanema kuwonetsa momwe malonda anu amagwirira ntchito komanso momwe mungakhalire gulu. Mukachita bwino, dera lanu lidzakugulitsani malonda kapena ntchito yanu.

Chimodzi mwa zitsanzo zabwino kwambiri za izi ndi Harley Davidson. Ngati mwawonapo gulu la njinga zamoto zikukwera limodzi mumsewu waukulu, mwayi ndi iwo omwe ali mamembala a Harley Group Owner. Anthu ambiri sadziwa kuti HOG ndi chiyani. Chabwino, tsamba la Harley Davidson likuwonetsani.

✔ Kuwongolera chithunzi chamtundu

Ngakhale kuli kofunika kusonyeza mtengo wa malonda kapena ntchito yanu, malonda a kanema ndi njira yabwino yowonjezeretsa chithunzi cha mtundu wanu.

Kodi amachita bwanji zimenezi? Chabwino, mbali imodzi, kanema angagwiritsidwe ntchito ngati chida kusonyeza kampani yanu umunthu.

Wogula sangadziwe zonse zomwe mumachita kapena kuti ndinu ndani akakuwonani pa intaneti, koma ataona kanemayo pa YouTube ndikudina pamasamba anu onse ochezera, adziwa ngati akufuna kupitiliza kugwiritsa ntchito ntchito zanu!

Zimapatsa makasitomala malingaliro amtundu wazomwe angakhale nazo ngati atagwira ntchito nafe m'malo mongophunzira za chikhalidwe chathu kudzera m'mawu okha. Izi ndi zomwe timawona nthawi zambiri kukopa chidwi.

Malinga ndi Influencer Marketing Hub, makampani opanga malonda akuyembekezeka kufika $ 15 biliyoni chaka chino, motsutsana ndi 13,8 biliyoni madola mu 2021.

Kafukufuku yemweyo adapeza kuti influencer ROI ndiyoposa kasanu, mabizinesi akuwona kubweza kwapakati kwa $ 5,78 pa dola iliyonse yomwe imagwiritsidwa ntchito panjirayi.

 ✔ Lankhulani mogwira mtima

Kutsatsa kwamavidiyo kumatha kutumiza uthenga wanu mwanjira yomwe palibe njira ina iliyonse yomwe ingachitire. Bwanji kulemba za chinachake pamene inu mukhoza kusonyeza wina chinachake.

Chifukwa chake kanema imagwira ntchito bwino ikafika pakupanga chidaliro ndikuti anthu amatha kuwona mtima wa chilichonse kudzera pagalasi la kamera yanu.

Mwina mwawona kuti tasankha mawu achindunji apa: “objectif"Ndipo"kamera".

 ✔ Imachulukitsa kusanja kwa injini zosaka

Mutha kuganiza za kutsatsa kwamakanema ngati gawo la magawo awiri: imodzi yomwe imachitika mukapanga ndikugawa makanema anu, ndipo ina imachitika pambuyo posindikizidwa.

Gawo loyamba la malonda a kanema ndi zofanana ku malonda okhutira: mukuyesera kupanga chinthu chosangalatsa komanso chosangalatsa chomwe anthu akufuna kugawana ndi ena.

Ndi makanema, muli ndi phindu lowonjezera: kuthekera kwa anthu kuti alumikizane ndi tsamba lanu kuchokera pamavidiyowo. Izi zitha kukuthandizani kukweza masanjidwe a injini zosakira, zomwe zimachulukitsa kuchuluka kwa anthu kwaulere (kapena ngati kuti mwalipira zotsatsa).

Zosaka zambirimomwe ungachitire", mutha kupeza malo apamwamba pa Google ndi kanema. Kuchokera pamalingaliro aukadaulo a SEO, pali zinthu zambiri zomwe zimayika makanema pamakina osakira.

✔ Phukusi

Kutsatsa kwamavidiyo ndi a njira yodabwitsa kukopa makasitomala ambiri, kulitsa mtundu wanu ndikudalira makasitomala anu. Ndi njira yabwinonso yofikira anthu atsopano omwe simukanatha kuwapeza.

Mumangokhala ndi nthawi yochepa yokopa chidwi cha anthu, ndiye muyenera kuwerengera. Malinga ndi kampani yachitetezo ku IT Cloudfare, TikTok ipeza Google ngati tsamba lodziwika bwino.

🥀 Kutseka

Pamapeto pa nkhaniyi, tikumvetsetsa bwino chifukwa chake kutsatsa kuli kofunika kwa bungwe lililonse, lazamalonda ndi mabungwe. Kaya ndikudziwa makasitomala anu bwino, kukhathamiritsa malo anu kapena kukweza zomwe mukufuna, njira zotsatsa zimapereka mayankho enieni.

Kuposa kutsatsa kwapang'onopang'ono, kutsatsa kwamakono kuyenera kuwonedwa ngati njira yoyendetsera chitukuko cha bungwe. Poyika kasitomala pakatikati ndikugwirizanitsa mautumiki onse, amapereka phindu lenileni, gwero la kukula kosatha.

Zowonadi, kukhazikitsa njira yogulitsira yogwira ntchito kumafuna ndalama zambiri potengera zinthu ndi luso. Koma mum'badwo uno wa digito komanso mpikisano wokulirapo, palibe bungwe lomwe linganyalanyaze izi kapena kukhala pachiwopsezo chochepetsedwa. Chinthu chimodzi ndi chotsimikizika: malonda akadali ndi tsogolo labwino patsogolo pake!

Ngati mukufuna upangiri wamalonda pabizinesi yanu, kulumikizana ndi timu kutsatsa kwa Finance de Demain.