Kodi Community Manager ndi chiyani ndipo ndingakhale bwanji?

Kodi Community Manager ndi chiyani? Kodi ntchito yake ndi yotani? Awa ndi mafunso omwe amayambitsa mkangano kwambiri munthawi ino yamasamba ochezera. Makampani amitundu yonse ali kale ndi akatswiri a Community Manager omwe amayang'anira mtundu wawo pa intaneti.

Community Manager ndi katswiri yemwe ali ndi udindo womanga ndi kuyang'anira gulu la anthu pa intaneti ndikuwongolera zidziwitso ndi chithunzi chamtundu, kupanga ndi kusunga maubale okhazikika komanso okhalitsa ndi makasitomala awo, mafani awo pa intaneti.

Ndani angakhale Community Manager?

Mosiyana ndi zomwe ambiri angaganize, woyang'anira dera ndi ntchito yovuta kwambiri yomwe imabweretsa pamodzi maluso ndi maluso angapo. Mutha kuzipeza nokha kapena kufulumizitsa ndondomekoyi kutsatira pulogalamu yophunzitsa.

Koma chowonadi ndichakuti ndizotheka kuti ngakhale mbiri yanu ikugwirizana ndi udindowu, muyenera kukonzekera bwino ngati mukufuna kukhala woyang'anira dera weniweni.

Nkhani yoti muwerenge: Malangizo anga oyambira bizinesi yanu bwino

Ndithu mbiri yabwino yolowera kuti mukhale woyang'anira dera, ndi anthu omwe amakonda kale malo ochezera a pa Intaneti komanso omwe ali ndi mlingo wabwino wachifundo, luso lopanga zinthu komanso luso komanso omwe ali ndi luso lopanga maubwenzi pa intaneti.

Izi zonse muyenera kumaliza ndi chidziwitso monga:

• Kupanga njira
• Community Manager
• Kuunikira ndi kasamalidwe ka njira ndi ntchito
• Kuwongolera zovuta
• Kusamala makasitomala
• Zida 2.0
• kulemba
• Web analytics ndi zina zambiri

Zochitika, dipuloma ya Community Manager

Kuti mukhale woyang'anira wabwino wadera, simudzangofunika maluso ndi luso la mbiriyi, komanso muyenera kukhala ndi chidziwitso.

Njira yabwino yopezera chidziwitso pantchito iyi ndipo chimodzi mwazinthu zabwino kwambiri zomwe muli nazo ndikugwiritsa ntchito mtundu wanu.

Choncho musazengereze, ngati mukufuna kukhala woyang'anira dera. Njira yabwino yosonyezera kuti ndinu woyang'anira dera ndikupanga mbiri ndikupanga mtundu wanu.

Mukapita ku zokambirana, adzakufunsani zidziwitso ndipo ngati muwonetsa machitidwe anu abwino ndi mbiri yanu, muli oposa theka ndi umboni wa luso lanu.

Kuphatikiza apo, makampani ambiri amafunikiranso bonasi yowonjezera yomwe katswiri yemwe ali ndi netiweki yabwino yazachikhalidwe cha anthu atha kupereka.

Kodi Community Manager amawononga ndalama zingati?

Community Manager wapanga njira yake pakati pa ntchito zodziwika bwino momwe ogwiritsa ntchito ambiri amafunsira ndikugwiritsa ntchito zambiri mwanjira imeneyi.

Titha kukhazikitsa mitundu yosiyanasiyana ya Oyang'anira Madera kutengera udindo wawo komanso kuthekera kwawo. Kwa ine, woyang'anira Community ndi manejala, katswiri wogwiritsa ntchito malo ochezera a pa Intaneti.

Nkhani yoti muwerenge: Momwe mungapangire tsamba la Facebook Business

Nthawi zambiri, katswiri wodzipereka ku kasamalidwe ka malo ochezera a pa Intaneti amatha kupeza malipiro pakati pa 18 ndi 000 euros chaka chilichonse malinga ndi udindo wake komanso kukula kwa kampani yomwe ali.

Komabe, kumbukirani kuti ndalamazi zitha kusiyanasiyana kutengera madera kapena mayiko. Kodi kwenikweni amachita chiyani?

Ntchito za Community Manager

Monga tanenera m'ndime yapitayi, woyang'anira Community ndi ntchito yeniyeni. Nthawi zina timasokoneza mtsogoleri wa Twitter kapena Facebook ndi woyang'anira Community, sizinthu zomwezo.

Dera ndi manejala yemwe angayang'anire mawu a kampani pa intaneti ndikudziwitsa anthu za mtunduwo, ndiye chizindikiritso chachiwiri cha kampaniyo. Izi sizochepa ndipo zimafuna luso lophunzitsira komanso chidziwitso chaukadaulo:

• Njira ndi mapulani
• Kusintha kwazinthu: kulemba mabulogu
• Kusintha kusintha kasamalidwe
• Zida zoyendetsera anthu
• Zida zopangira za Community Manager
• Kusamalira zinthu ndi kusaka kozizira
• Kufotokozera Nkhani ndi Transmedia Narrative
• Community Booster
• Kuyang'anira ndi kumvetsera mwachidwi
• Yesani ndi kupereka lipoti
• Kudziwa mozama za chikhalidwe cha malo ochezera a pa Intaneti
• Malo ochezera akulu: Facebook, Twitter
• B2B malo ochezera a pa Intaneti: Linkedin
• Ma social network pazithunzi: Instagram, Youtube, Pinterest, Snapchat
• Neurocopyrighting ndi SEO patsamba
• Sakani malonda: SEO ndi SEM
• Inbound Marketing ndi Social CRM
• Zotsatsa Zamagulu (Facebook, Twitter, Outbrain)
• Social Media kuwakhadzula

Makhalidwe a woyang'anira malo ochezera a pa Intaneti

Mphamvu yayikulu chifundo ndi kulankhulana ndizofunikira mu katswiri wazama media. Popeza kuti ntchito yake yaikulu ndi kuyang’anira gulu la anthu ogwiritsira ntchito intaneti, ngati alibe luso lolankhulana bwino pa intaneti, sadzakhala ndi zochita zambiri.

Kuphatikiza apo, kulemba ndikofunikira, pofalitsa makope a RRSS ndikupanga zolemba pamabulogu abizinesi.

Chikhalidwe chachiwiri chofunikira cha katswiriyu ndi kumvera ena chisoni. Malo ochezera a pa Intaneti ayenera kuyendetsedwa ndi mbiri yachifundo, amene amadziwa kudziyika okha mu nsapato za ena, ndi omwe nthawi zonse amakhala nawo pakupeza njira yabwino yothetsera zosowa ndi mavuto a mafani awo.

Nkhani yoti muwerenge: Momwe mungayambitsire bizinesi yopambana pa intaneti

Kudziletsa ndi chinthu china chomwe makampani adzafotokozedwa mukafuna kulemba ganyu Community Manager. Mbiri yosasangalatsa komanso yopupuluma imatha kuwononga kwambiri mtunduwo pamaso pa kutsutsidwa kwa ogwiritsa ntchito.

Mkangano usachuluke. Community Manager ndi wogwira ntchito m'modzinso wakampani yemwe ayenera kutsata njira zothetsera mavuto amakasitomala.

Le kudzipereka kwathunthu ku polojekiti komanso kuyamikiridwa. Woyang'anira Community ayenera kukhala wokonzeka kuthana ndi zoopsa zilizonse, mosasamala kanthu za nthawi ya tsiku. Nayi mwina gawo lovuta kwambiri pantchitoyo: Woyang'anira Community sayenera kusiya ntchito yawo.

Ndipo potsiriza, katswiri wa chikhalidwe cha anthu ayenera kukhala ndi zenizeni chilakolako cha mtundu ndi zinthu zake. Palibe njira yomwe mungaphatikizire ena ndikuwatsimikizira za mtundu wanu ngati simukukhulupirira zomwe mukunena.

Ntchito zazikulu za Community Manager

Ntchito yayikulu yomwe katswiriyu amapanga ndi kupanga zinthu zokongola komanso zabwino. Nthawi zambiri, woyang'anira Community sikuti amangopanga ndikulemba zolemba pamasamba ochezera okha, amakhalanso ndi udindo woyang'anira mabulogu akampani.

Kuonjezera apo, katswiri wa chikhalidwe cha anthu ayenera kusankha pa nthawi yabwino kutumiza zomwe zili. Kuti muchite izi, ili ndi zida zomwe zimakuuzani nthawi ya tsiku kapena sabata zomwe zidzalandilidwe kwambiri.

Ilinso ndi zida zokonzera kufalitsa zomwe zili. Osati zokhazo zomwe zidzakonzedwe mu nthawi yabwino, ngakhale kuti zimayang'ana kwambiri pa malo awa, zofalitsa zidzapangidwanso mu nthawi yotsalayo, chifukwa mwinamwake sitingathe kufikira omvera athu onse.

Nkhani yoti muwerenge: Njira zatsopano zolipirira digito

Woyang'anira Community ayeneranso surveiller onse zofalitsa ndi nkhani zochokera ku kampani yake. Zili choncho maso a kampani pa intaneti. Mchitidwewu sumangogwiritsidwa ntchito pozindikira mwayi ndi zowopseza pakapita nthawi, zimathandizanso kuzindikira zomwe zili zofunika kwambiri kuchokera ku mpikisano ndi gawo.

Ogwiritsa ntchito sakonda kudzikweza, ndizomwe zimawapatsa phindu. M'lingaliro limeneli, woyang'anira Community ayenera kupereka zomwe zikugwirizana ndi maganizo amenewa, ngakhale akuyenera kulimbikitsa zofalitsa zochokera kumakampani ena.

Ntchito ina ya Community Manager ndi kuyang'anira ndi kuyang'anira zofalitsa zake, posanthula kuvomerezedwa kwawo ndi ogwiritsa ntchito. Mwachidule, muyenera kuyeza kuchuluka kwa mavoti (zokonda, zokonda, +1, ndi zina zotero), chiwerengero cha ndemanga ndi nthawi zomwe zomwe zagawidwa.

Ndikofunikira kuti Community Manager dziwani omvera anu omwe mukufuna, mafani ake ndi omwe angakhale mafani. Mwanjira imeneyi, mutha kubwera ndi njira ndikuwona zomwe mungachite kuti mupambane kwambiri ndi omverawo.

Ntchito ina yofunika kwambiri ya Community Manager ndi pangani maubwenzi okhalitsa komanso okhazikika ndi mafani. Ayenera kudziyika yekha mu nsapato za ogwiritsa ntchito ndikuzindikira kuti sali pa malo ochezera a pa Intaneti kuti agule katundu wake, koma kuti apindule nawo.

Pamapeto pake, chinsinsi cha kupambana kwa woyang'anira Community ndikukhala bwenzi la wogwiritsa ntchito ndipo pang'onopang'ono amamusintha kukhala kasitomala.

Ndi maphunziro otani oti mukhale manejala wa media media?

Ntchito ya manejala wabwino wa Community ndi njira mu bungwe lililonse. Kuti igwire bwino ntchito yake, monga tanenera, iyenera kubweretsa pamodzi maluso ndi luso.

Oyang'anira ammudzi ochulukirapo amafunidwa, ngakhale ndizowona kuti poyamba zinali zokwanira kukhala ndi chifundo komanso kudziwa mawu oti mugwiritse ntchito pamanetiweki aliwonse, nthawi iliyonse ndi katswiri wodziwa zambiri wokhala ndi mbiri yambiri.

Ndizowona kuti mutha kusankha kudziphunzitsa nokha kapena mutha kufulumizitsa njirayi pophunzitsa ndi maphunziro otsimikizika.

Nkhani yoti muwerenge: Umu ndi momwe mungapangire ndalama pa intaneti - Pewani chinyengo

Ngati mukupanga njira yamakampani ndipo mukufuna kuthandiza kumanga mabungwe a 2.0 ndiye kuti muyenera kuyesetsa njirayo ndikuphunzitsanso.

Ngati mumaganizira kwambiri mwayi wake wanzeru m'munda wa malonda ndi kulankhulana, mwina digiri ya maphunziro apamwamba mu Community manager idzakhala yokwanira kwa inu.

Ndisiyireni ndemanga