Content Marketing Strategy

Le malonda okhutira ndi kupanga ndi kugawa zinthu zotsatsa za digito ndi cholinga chokulitsa chidziwitso chamtundu, kukweza masanjidwe a injini zosakira, ndikupangitsa chidwi kwa omvera.

Makampani amagwiritsa ntchito kudyetsa ziyembekezo ndikuthandizira kugulitsa pogwiritsa ntchito ma analytics a webusayiti, kufufuza kwa mawu osakira ndi malingaliro omwe akuwongolera. Kutsatsa kwazinthu kotero ndi njira yayitali.

M'nkhaniyi, ndikuwonetsani momwe mungakhazikitsire ndondomeko yotsatsa malonda. Chifukwa chiyani kutsatsa kwazinthu kuli kofunika kwambiri kwa bizinesi? Koma m'mbuyomu, nayi maphunziro omwe amakupatsani mwayi wowongolera mtengo wosinthira pasitolo yanu yapaintaneti.

🌿 Chifukwa chiyani kutsatsa kwazinthu ndikofunikira

Mutha kuganiziranso mosamala zomwe zili pakali pano. Kusintha kwakukulu kwasokoneza pafupifupi makampani onse. Kutsatsa kwazinthu sikwatsopano.

Yapeza kutchuka pazaka khumi zapitazi ndipo kuvomereza kwake ngati njira yovuta ikukula. Izi ndi zoona makamaka pokhudzana ndi ku "kulephera" kwa malonda achikhalidwe, omwe tsopano amanyalanyazidwa kwambiri kuposa kuwonera.

Tsopano malo osewerera ndi apamwamba. Mabizinesi sayenera kuyika ndalama mamiliyoni ambiri pazotsatsa kuti awonekere.

M'malo mwake, angagwiritse ntchito malonda okhutira kuti apange anthu ammudzi ndikupereka malingaliro atsopano otsitsimula pa nkhani zakale kwa omvera awo.

Content Marketing ndikofunikira chifukwa makasitomala anu amatero. Mwina osati mwamawu, koma ziwerengero ndi zidziwitso za kuchuluka kwa zomwe ogula amawononga zimatsimikizira zomwe adanenazo. Palibe amene akufuna kugulitsidwa, mosasamala kanthu za mapangidwe a omvera. Amafuna kuti adziwe komanso kukhudzidwa.

Amayankha mochuluka ku nkhani yomwe imawawonetsa momwe angagonjetsere zovuta zawo kusiyana ndi njira yowuma, yosagwirizana yomwe imatha kusewera ndi mantha. Ogula nthawi zonse amafuna zinthu zamtengo wapatali. Nawa njira zopangira njira yotsatsira zinthu

✔ Gawo 1: Pangani mbiri yanu yayikulu

Mukufuna zinthu zamtundu wanji? Ogula anu adzakuthandizani kufotokozera omvera anu - zovuta zawo, mafunso awo, zosowa zawo, ndi mtundu wa zomwe amakonda kugwiritsa ntchito.

Masitepe ake ogula amakuwuzani zomwe gawo lililonse liyenera kukwaniritsa.

✔ 2: Mvetsetsani ulendo wa wogula wanu

Ulendo wa wogula umapanga njira yopangira chisankho cha wogula pamene akugula ndipo zidzakuthandizani kudziwa zomwe mukufuna. Mitundu yosiyanasiyana yazinthu imakopa ogula osiyanasiyana pamagawo osiyanasiyana aulendo wawo.

Popanga mapu anu ogulira, mumvetsetsa bwino momwe ogula amaganizira zamalonda kapena ntchito yanu.

Zotsatira zake, mudzatha kupanga njira yolankhulirana mwachindunji ndi ogula, ziribe kanthu momwe alili.

✔ Gawo 3: Pangani malonda anu okhutira

Kukonzekera ndi kupanga zatsopano ndi zambiri kuposa kupanga mapu ndi ma metrics. THE kulingalira ndi kukonza katundu kungakhale chimodzi mwazinthu zovuta komanso zofunika kwambiri pakupanga zinthu.

Kuti mupeze kudzoza ikafika, mufunika malo omvera komanso kufunitsitsa kwa gulu lonse kuyesa zinthu zatsopano.

Kalendala yosinthira simalo omwe mumatsata, kugwirizanitsa, ndi kugawana zomwe zikubwera. Ndi chida chanzeru chomwe chimathandiza gulu lanu kuyendetsa mapulogalamu ophatikizika omwe ali ndi zomwe muli.

Kusunga kalendala yosinthira kumatsimikizira kuti mumasindikiza zomwe mwalemba panthawi yabwino kwambiri komanso kuti gulu lanu lonse likugwirizana ndi masiku otulutsidwa.

✔ Khwerero 4: Pangani ndi kukhathamiritsa zomwe muli nazo

Ngati muyamba ndi zoyambira, zapamwamba kwambiri zomwe mudayikapo nthawi yeniyeni komanso ndalama kupanga, mufuna kupindula kwambiri ndi chilichonse. Mufunanso kuwonetsetsa kuti zomwe mwalemba zikukhala zatsopano.

Zinthu zachikale, zomwe sizilinso zofunika, zimawononga kudalirika kwa mtundu wanu. Kuti muwonetsetse kuti mumapindula kwambiri ndi malonda anu, kumbukirani atatu Rs :

Konzaninso: si njira yabwino yoperekera zatsopano, ndi njira yanzeru yofikira anthu omvera anu omwe amakonda kugwiritsa ntchito zinthu m'njira zosiyanasiyana.

Anthu ena omwe mumawagulitsa angakonde ma e-mabuku, pomwe ena amakonda infographics, ndipo ena amaphunzira bwino pazithunzi. Kudula ndi kudula kumakupatsani mwayi wofikira anthu ambiri mosachita khama.

Lembaninso: nthawi iliyonse yomwe katundu akuwonetsa kuti akuchita bwino kwambiri, chisungireni kuti mudzaziwuze mtsogolo. Potsirizira pake, chiwerengero cha zibwenzi chidzayamba kutsika, chizindikiro chabwino kuti ndi nthawi yoti musinthe.

Kupuma pantchito: ngakhale zabwino zili zonse sizikhalitsa. Ngati china chake chikufunika thandizo kupitilira kukonzanso kamangidwe kapena kusintha kosavuta, itha kukhala nthawi yochichotsa.

Zomwe zadutsa tsiku lotha ntchito zimawononga ulamuliro ndi kukhulupirika kwa bizinesi yanu, ndikuchotsa ntchito yabwino yonse yomwe mwachita.

✔ Khwerero 5: Yambitsani ndi kukhathamiritsa njira yanu malonda okhutira

Zomwe zili pagawo lililonse la fayilo ziyenera kuyezedwa mosiyana. Kupatula apo, gawo lililonse limakhala ndi zolinga zosiyana. Nawa ma metric oyambira, apakati, ndi omaliza:

Miyezo yoyambirira sizikukhudzana mwachindunji ndi ndalama. Cholinga cha zomwe muli nazo pazaka zoyambirira ndikukulitsa chidziwitso cha mtundu; pangani zokonda za mtundu wanu; ndi kuphunzitsa, kusangalatsa ndi kuchititsa omvera anu.

Kugawana, kutsitsa, ndi mawonedwe kumakuuzani ngati zomwe mukulemba zikuyang'aniridwa komanso ngati anthu amakonda zomwe amawona.

Ma metric apakati komanso apamwamba monga ma funnels, mwayi, ndi kugawa ndalama zimakupatsirani chidziwitso cha momwe zomwe zili zanu zimakhudzira malonda.

Pazinthu zapakati, mudzafuna kuyeza momwe zomwe mwalemba zikupangira chiwongola dzanja chatsopano ndikukhudza phindu lanu.

🌿 Maupangiri a Njira Zotsatsa Zamkatimu

Kufufuza zomwe malonda ali nazo komanso momwe angagwiritsire ntchito bwino zimabwera pakukwaniritsa njira yanu. Mwina muli nayo kale, koma idasokonekera ndi mliri.

Monga tanenera, njira yanu yotsatsira malonda iyenera kukhala yosasunthika zivute zitani. Zosokoneza zambiri sizodziwikiratu, koma pali zinthu zina zomwe mungachite tsopano kuti mugwiritse ntchito malonda okhutira kuti mupitirize kukulitsa maubwenzi ndi omvera anu.

✔ Gwiritsani ntchito LinkedIn kuti muthandizire malonda anu a B2B

LinkedIn yakhazikitsa malo ake ngati malo ochezera a mabizinesi a B2B. Kufunika kwake kumathandizidwa ndi mfundo yakuti 94% ya akatswiri Otsatsa a B2B amagwiritsa ntchito LinkedIn potsatsa malonda.

Koma mungagwiritse ntchito bwanji LinkedIn moyenera munjira yanu yotsatsa? LinkedIn ili ndi zabwino kuposa masamba ena ochezera. Zopindulitsa izi ndizofunikira masiku ano monga zinalili mu 2019, kuphatikiza:

Kulunjika bwino

Ce amene ali wabwino ndi LinkedIn, ndikuti ndi malo omwe mungapeze opanga zisankho pamagulu onse akampani. Mutha kutsata malinga ndi maudindo onse a ntchito komanso kuchuluka kwa anthu.

Pamamiliyoni ake ogwiritsa ntchito, LinkedIn imasokoneza milingo, kukulolani kuti muyang'ane pa omwe pamapeto pake amasankha zosankha.

N’chifukwa chiyani kuli kofunika kwambiri panopa? Chifukwa anthu amagwiritsabe ntchito tsambalo kwambiri kuti apeze mayankho amavuto atsopano - mavuto omwe sanawaganizirepo mpaka pano.

Ganizirani za kampani yomwe tsopano ikufunika kusintha kuti igwire ntchito yakutali. Iwo ali ndi nkhawa zambiri, ndipo makampani omwe angawapatse luso lamakono angakhale yankho.

✔ Kuyanjanitsa njira

Musanayambe kuyesa chirichonse chatsopano pa LinkedIn kapena kuyamba, muyenera kuonetsetsa kuti momwe mumagwiritsira ntchito zikugwirizana ndi zomwe muli nazo.

• N'chifukwa chiyani mumagwiritsa ntchito? Utsogoleri wamaganizidwe, kutsogolera m'badwo, kuzindikira?
• Kodi mumazigwiritsa ntchito bwanji kuyendetsa magalimoto? Mukufuna apite kuti?
• Kodi mungagwirizane bwanji ndi makasitomala, othandizana nawo komanso akatswiri amakampani patsamba lanu? Ndipo zingakuthandizeni bwanji kukwaniritsa zolinga zanu zotsatsa?

✔ Kupititsa patsogolo kutsatsa kwazinthu zama e-commerce

Ogulitsa malonda a E-commerce tsopano ali m'bwato latsopano. Ngakhale anali ndi malo enieni, kugula pa intaneti ndiye njira yokhayo ya ambiri.

Ngakhale zitha kuwoneka kuti malonda a e-commerce ndi malonda samasakanikirana, ogulitsa ambiri pa intaneti akutenga mwayi. Adazindikira kuti kukhathamiritsa zomwe zili patsamba lawo la e-commerce kumatha kubweretsa chipambano.

Izi ndizowonanso ku B2B e-commerce. B2B e-commerce ikuyembekezeka kufika $ 1,8 thililiyoni pofika 2022. Chifukwa chiyani kukula uku, komwe kumatha kupitilira malonda a B2C e-commerce?

Izi makamaka chifukwa cha kusinthika kwa wogula B2B. Ndi mbadwa za digito ndipo amayamikira kumasuka kwa kugula pa intaneti ndipo akuyang'ana zomwe zingathandize zisankho zawo zogula.

🌿 Unikani momwe njira yanu ikugwirira ntchito

Tsopano popeza takambirana za malonda okhudzana ndi malonda ndi momwe angagwiritsire ntchito, ndi nthawi yoti tikambirane momwe mungayesere momwe ntchito ikugwirira ntchito.

Mukakhala ndi njira yomwe imapangitsa phokoso ndipo mukutulutsa zokhutiritsa, zapamwamba kwambiri, muyenera kulabadira ma metrics omwe ali nawo.

✔ Tanthauzirani ma KPI otsatsa

Mukatanthauzira ma key performance indicators (KPIs) pa zoyesayesa zamalonda, ndizosiyana ndi kuyankha funso la ROI.

Ma KPI amayang'ana mbali yogwira ntchito pakutsatsa kwazinthu. Chofunikira kwambiri pa ma KPI ndi " chifukwa ". Chifukwa chiyani mumachita zomwe mumachita? Izi ndi zomwe anthu amagula -osati zomwe mumachita. Nawa ma KPI ena oti muwaganizire:

Yesani kukhudza kwake za kampeni yotsatsa pakupanga kwamagulu anu ogulitsa: kodi gulu lanu lamalonda limamvetsetsa zolinga za kampeni komanso chifukwa chake lingawapatse zitsogozo? Ngati muli ndi cholumikizira apa, zowongolera sizingasinthe.

Kumvetsetsa kuchuluka kwamakasitomala opangidwa ndi malonda: kudziwa zomwe bizinesi yatsopano yapindula kudzera mu malonda azinthu zimasonyeza mphamvu zake.

Nthawi Yopangira Ndalama: Kodi kampeni imafunika nthawi yayitali bwanji kuti ipangitse chidwi? Ngati nthawi ikuwoneka kuti ndi yayitali, mufunika nkhani (mwachitsanzo, njira yanu yogulira yankho yayitali, kodi mwapanga changu pa kampeni yanu?).

Mtengo wopezera Makasitomala (CAC): kuwerengera CAC pa kampeni iliyonse kumapereka zidziwitso zazikulu za momwe mungayendetsere ntchito kuti zichepetse.

Ndi zizindikiro ziti zamametric zowunika magwiridwe antchito?

Mukatha kufotokozera ma KPI, muyenera kulabadira ma metrics ofunikira awa:

✔ magalimoto

Yang'anani ogwiritsa ntchito, mawonedwe amasamba ndi masamba apadera mu Google Analytics.

Dziwani komwe kuchuluka kwa magalimoto anu akuchokera ndikusintha potengera izi. Mwachitsanzo, ngati kuchuluka kwa anthu omwe amatumizidwa kukuchokera patsamba lanu la Pinterest, muyenera kuganizira zopanga zambiri patsamba lanu.

✔ Kutembenuka

Kodi zinthu zanu zikupanga zosintha? Ndi funso losavuta, koma osati yankho la mzere. Mukuwona kuchokera pamagalimoto kuti zomwe muli nazo zikuyang'ana kwambiri, koma amatani kenako?

Dziwani momwe mungamangirire kutembenuka, ngakhale mutatanthauzira, kuti mukhale okhutira kuti mumvetsetse momwe zimakhudzira.

✔ Chinkhoswe

Magalimoto ndi abwino kwambiri; chinkhoswe ndi bwino. Chibwenzi chimachitika anthu akamathera nthawi yochulukirapo patsamba lanu komanso kuchuluka kwamasamba omwe amawona panthawi yochezera. Izi ndizitsulo zonse zomwe mungapeze pa Google Analytics.

Chinthu chinanso chokhudzana ndi zomwe mumachita pa social media. Kodi zomwe muli nazo zimatulutsa zotulukapo, adagawana ndikuyankhapo ? Izi zikachitika, zimakhala zosavuta kupanga magalimoto odalirika.

✔ SEO

Masanjidwe osaka a organic ndi ofunikira kuti pakhale njira yotsatsira yathanzi.

Mawu osakira ndi ofunikira chifukwa ndi momwe omvera anu amasaka mayankho. Muyenera kuyang'anitsitsa momwe mawu anu akugwiritsidwira ntchito, kuphatikizapo malo omwe muli nawo pa liwu lililonse lomwe mwatsata.

Osachepera fufuzani izo masiku 30 aliwonse. Onani pamene mukukwera ndi kutsika ndikupeza chifukwa chake. Ndikofunikiranso kukhathamiritsa gawo lililonse, kuphatikiza kukhala ndi metadata yolondola, komanso chiŵerengero chabwino cha mawu osakira / zomwe zili.

✔ Zovomerezeka

Ulamuliro siwosavuta kuyeza, poyerekeza ndi njira zina zomwe zafotokozedwa. Cholinga chake ndikuti tsamba lanu likhale lamphamvu domain ulamuliro (DA), yomwe ili nambala pakati pa 1 ndi 100. Kukwera kwa mphambu, mphamvu zake zimakhala zazikulu.

Ulamuliro womanga umakweza SEO ndi kutembenuka ndipo umayesedwa ndi Google. Google imawoneka ngati zinthu backlinks za masamba omwe ali ndi DA yabwino, komanso kuchuluka kwa zomwe amagawana, zomwe Google ingaganizire ngati fanizo la zomwe zili.

🌿 Mafunso Omwe Amafunsidwa Kawirikawiri

Pogwira ntchito ndi ma brand mu bizinesi, pali mafunso angapo omwe amabwera mobwerezabwereza. Kodi malonda azinthu ndi chiyani? N’chifukwa chiyani kuli kofunikira? Ndani ayenera kusamala? Ayenera kuchita chiyani pa izi.

Izi zimandikumbutsa za njira ya utolankhani yachikale yoyankha ndani? Chani ? Liti ? Kapena? Zachiyani ? ndipo bwanji? mafunso kuti tifike pansi pa nkhani iliyonse yabwino. Ndiye nali kuyesa kwanga kuyankha mafunso ofunikira awa.

✔ Chifukwa chiyani kutsatsa kwazinthu kuli kofunika?

Kutsatsa kwazinthu ndikofunikira chifukwa dziko lasintha kwambiri kuyambira pomwe tidayamba kunyamula zidziwitso zonse pa intaneti. Onjezani ku kuthekera kolumikizana ndi aliyense padziko lapansi nthawi iliyonse, ndi malo ochezera a pa Intaneti ndi mafoni athu am'manja.

Kutsatsa kwachikhalidwe kwasweka. Malonda a pa TV akunyalanyazidwa kwambiri. Kutsatsa sikugwira ntchito kwa osindikiza kapena mtundu chifukwa taphunzitsidwa kunyalanyaza.

Makampani amafunikira njira yatsopano yolumikizirana ndi omvera awo. Njira yomwe imagwira ntchito ndiyopanga mosalekeza zomwe anthu akufuna. Ndi malonda okhutira.

✔ Ndani ayenera kusamala za malonda okhutira?

Otsatsa malonda a Strategic onse ayenera kumvetsetsa kufunikira kwa malonda okhutira.

Ayenera kufotokoza bwino, kufotokoza chifukwa chake kuli kofunikira padziko lapansi masiku ano digito + social + mobile. Ayenera kukambirana momwe angachitire izi m'mabungwe awo.

✔ Kodi cholakwika chachikulu chomwe otsatsa malonda amapanga chiyani?

Cholakwika chachikulu chomwe amalonda amapanga ndikuganiza kuti iyi ndi njira ina yomwe mungadzilimbikitse nokha. Tidachita izi ndi anthu.

Pamene Linkedin, Facebook ndi Twitter zidatulukira, mitundu idayamba kutsatsa zotsatsa zakale zomwe amagwiritsa ntchito pamayendedwe azikhalidwe.

Koma social media ndi ma plumbing chabe. Ndizinthu zomwe zimalimbikitsa kulumikizana. Zomwe anthu amafuna kudya ndikugawana.

Otsatsa ambiri amaganizira za kampeni ndi zotsatsa. Pamene omvera awo akufunafuna nkhani - zosangalatsa zomwe zimawapangitsa kukhala anzeru, zimawapangitsa kuseka kapena kuwalimbikitsa mwanjira ina. Mitundu yabwino imasiya mbiri yakale.

✔ Kodi mtundu ungayambike bwanji pakutsatsa kwazinthu?

Ma Brand nthawi zambiri amayamba chifukwa amawona kutsatsa kwawo kukuvutikira ndipo amawona omwe akupikisana nawo akutenga maudindo otsogola m'misika yawo.

Mitundu iyenera kuyamba ndikuyesera kumvetsetsa omwe akuyesera kuti afikire komanso momwe mtundu wawo ungathandizire omvera omwe akufuna. Muyenera kuyamba kuzindikira mafunso omwe makasitomala anu ali nawo, zomwe amadya komanso malo omwe amacheza pa intaneti.

Kenako, yambani kupanga njira yothandizira kasitomala kukwaniritsa zosowa zamakasitomala ndi zomwe zili - zoperekedwa pafupipafupi, panjira ndi mitundu yambiri.

✔ Kodi mtundu uyenera kulowa liti pazamalonda?

Bizinesi iliyonse, posatengera kukula kapena ndalama, iyenera kuchita izi. Kupanda kutero, amakhala pachiwopsezo chotaya gawo la msika potaya malingaliro kwa omwe akupikisana nawo.

Mutha kuyamba ndi pafupifupi masiku 30. Tingakhale okondwa kukuthandizani. M'masiku 90, mutha kukhala mtsogoleri pamitu ina. Pakatha chaka, mutha kuyamba kuwona kubweza pamabizinesi anu. Kapenanso posachedwa kutengera momwe mumathamangira.

Mu zaka 3-5, kuyesetsa kwa njira yanu yotsatsira malonda kungakhale gwero lalikulu la phindu lomwe bungwe lazamalonda limabweretsa ku mtunduwo.

✔ Ndi zopinga zotani zomwe zimalepheretsa kuchita bwino ndi malonda amtunduwu?

Zolepheretsa zomwe zimalepheretsa kuchita bwino, kuphatikiza mantha ndi kusalimba mtima kuti asinthe, ndizothandizira utsogoleri kuchokera kumwamba.

Kutsatsa kwazinthu kuyenera kukhala kotsogozedwa ndi utsogoleri pakampani. Chinthu chotsatira nthawi zambiri luso. Kuphunzitsa ndi kuyatsa ndi imodzi mwamaudindo oyambira amalonda chifukwa zomwe zimapangidwa zimapangidwa m'bungwe lonse.

Pomaliza, ma brand amafunikira ukadaulo kuti azitha kuyendetsa bwino zomwe zili pakati pa antchito awo ndi njira zonse zomwe amawongolera. Iyi ndi njira yokhayo yomwe kutsatsa kwazinthu kukulirakulira m'mabizinesi onse.

✔ Kodi Mungagonjetse Bwanji Zopinga Zotsatsa?

Njira zothandizira kuti ma brand ayambe kuyima akuphatikizapo kuwunika mwampikisano kapena kumvetsera pagulu kuti muwone ngati mtundu wanu ukutaya gawo la msika komwe kuli kofunikira - pa intaneti, pagulu komanso pamafoni. Kuphatikiza apo, ma brand amayenera kuyang'ana zomwe ali nazo ndikuwona ngati zikuyenda bwino.

Pomaliza, amalonda akuyenera kupatutsa ndalama kutali ndi njira zomwe sizikugwira ntchito. Izi sizikutanthauza kuti kutsatsa kudzatha. Koma tikuwona mitundu yambiri ikupatutsa ndalama zawo kuchokera ku malonda olipidwa kupita ku malonda okhutira.

✔ Kodi bizinesi iyenera kuchita chiyani kuti ikhale yopambana ndi njira zake zotsatsira?

Chinthu chofunika kwambiri pa malonda okhutira bwino ndi chikhalidwe cha makasitomala chomwe chimafuna kukwaniritsa zosowa za makasitomala ake. Ndi zimenezo "goli lapamwamba" zomwe zimagwirizana ndi makasitomala.

Ndife anzeru mokwanira kuti tizitha kuwona malonda omwe amayesa kunamizira kuti akufuna kuthandiza osati kutsatsa.

Chinthu chachiwiri ndi kuthekera kopanga zinthu zokopa zomwe zimayankha mafunso ofunikira kwambiri amakasitomala anu.

Mitundu yomwe imatha kuthana ndi zosokoneza komanso phokoso m'magulu athu odzaza zambiri si omwe ali ndi bajeti yayikulu, kapena bungwe lotsatsa kwambiri.

Ndi mtundu womwe ukhoza kupanga zomwe zimakopa chidwi chathu, pamlingo waumunthu, zomwe zimapambana mitima ndi malingaliro a omvera omwe akufuna.

Chinthu chachitatu ndi entrepreneurship. Kutsatsa kothandiza kwazinthu kumabwereza malingaliro ambiri nthawi zonse. Choncho kuyenera kukhala kosalekeza. Zinthu zambiri zomwe mumayesa zidzalephera. Koma kulephera kulikonse kumapereka chidziwitso pazomwe zimagwira ntchito.

Ndipo mzimuwo ndiye maziko opangira zinthu zomwe zimafikira anthu ambiri kuposa momwe mumaganizira.

✔ Tsogolo lanji la malonda amtunduwu?

Mabizinesi ayenera kukonzekera zam'tsogolo. Chifukwa chake tiyenera kukhala okonzekera zosangalatsa, zowoneka ndi zosangalatsa zomwe zimatha kusinthika.

Tsogolo la malonda okhutira ndilogwirizana kwambiri ndi anthu. Mudzawona ma brand akulowa mwa antchito awo kuti afikire makasitomala, nthawi zambiri kudzera pazama TV. Masiku ano, opanga amalemba ntchito ochita zisudzo.

Mudzawona makampani akupanga makanema ochulukirapo, komanso kuthandizira zomwe zimapangidwa ndi makampani azosangalatsa.

Kuti awonekere, opanga ambiri ayamba kumanga nyumba zopangira kuti apange zosangalatsa, ngakhale zoseketsa. Tangoganizirani za mtundu wa B2B?

🌿 Mwachidule

Kumapeto kwa nkhaniyi, tikumvetsa kuti malonda okhutira ndi tsopano zofunika kwa njira iliyonse ya digito yomwe ikufuna kukhala yothandiza. Kaya ndi mabulogu, ma ebook, ma podcasts kapena makanema, zomwe zilimo zimathandiza kudyetsa omvera anu ndikuwatsogolera pakugula.

Koma kupambana mu malonda okhutira kumafuna njira ndi kusasinthasintha pakupanga katundu. Kusanthula deta yanu, kuzindikira mitu yodalirika, kukhathamiritsa zomwe muli nazo komanso kusamalira SEO yanu ndi njira zazikulu.

Koposa zonse, ndikofunikira kutengera logic ya mayeso mosalekeza & kuphunzira kuti muzindikire mafomu ndi mitu yomwe imapangitsa kusintha kwakukulu. Kutsatsa kwazinthu kuyenera kuyendetsedwa ndi data osati mwachilengedwe.

Chifukwa cha njira yasayansi iyi yomwe imayang'ana pa zosowa za makasitomala, palibe kukayika kuti miyezi ndi zaka zikubwerazi zidzatsimikizira malo omwe ali ndizomwe zili mkati mwa njira zotsatsira digito. Kusimba nthano kudakali ndi tsogolo lowala!

Koma ndisanakusiyeni, ndikusiyirani izi maphunziro apamwamba omwe amakupatsani mwayi wowonetsa bwino tsamba lanu kapena malo ogulitsira pa intaneti.

Gawani nafe zomwe mwakumana nazo mu ndemanga.