Iwo akanakisa e-commerce mapuratifomu

Kutengesa paInternet kwave kwakakosha kune chero bhizinesi rinoshuvira kusimudzira muzera redhijitari. Asi kuti unyatso gadzira yako online chitoro, iwe uchiri kuda kusarudza iyo tekinoroji mhinduro yakagadziridzwa kune yako chiitiko uye bhizinesi zvinangwa. Yakagadzirirwa kana yakavhurika sosi e-commerce mapuratifomu? Generalist kana nyanzvi? Heino mibvunzo yakakosha iyo wese e-mutengesi anofanira kupindura.

Muchikamu chino, tichaongorora akanakisa e-commerce saiti ekugadzira mapuratifomu pamusika. Isu tichaongorora zvakadzama kusimba uye kusasimba kwechimwe nechimwe: Shopify, Magento, WooCommerce, PrestaShop kana kunyange Salesforce Commerce Cloud.

Wakagadzirira kuita sarudzo chaiyo yetekinoroji yekuvandudza bhizinesi rako? Ngatiendei kune yedu yakazara mhedziso yeakanakisa e-commerce maturusi parizvino!

🥀 Chii chinonzi e-commerce chikuva?

Iyo e-commerce chikuva, inonzi zvakare e-commerce mhinduro, isoftware kana sevhisi yepamhepo inokutendera iwe kugadzira uye kubata chitoro chekutengesa paInternet. Chokwadi, chikuva ichi chinopa ese maturusi uye mashandiro anodiwa kuvandudza yako e-commerce chiitiko.

Kune maviri makuru marudzi e-e-commerce mapuratifomu. Kune rimwe divi, yakagarwa turnkey mhinduro senge Shopify kana Wix eCommerce izvo zvisingade chero yakakosha kuisirwa. Ingoregister kuti ugone gadzira yako online chitoro. Kune rimwe divi, yakavhurika sosi mhinduro senge Magento, PrestaShop kana WooCommerce iyo inofanirwa kuiswa pawebhu server.

Aya mapuratifomu anowanzo kuita kuti zvive nyore kubata akati wandei akakosha e-e-commerce saiti: chigadzirwa catalog ine tsananguro, mifananidzo, mitengo uye akasiyana; nzira dzekubhadhara; kuendesa uye logistics modules; command tunnel; kushambadzira kwedhijitari nekusimudzira kutengesa; kuongororwa kwekuita kwekutengesa…

Mamwe mapuratifomu seShopify kana BigCommerce anosanganisira ruzhinji mabasa anodiwa mukupa kwavo. Vamwe vakaita seMagento vanochinjika zvakanyanya uye vanokutendera kuti uwedzere bhizinesi rekuwedzera zvinoenderana nezvaunoda chaizvo.

🥀 Iyo Shopify chikuva

Shopify ndeimwe yeanonyanya kufarirwa e-commerce mapuratifomu munyika gadzira uye gadzirisa nyore online chitoro. Inowanikwa mune yakagarwa vhezheni kuburikidza nekunyoreswa kwemwedzi, Shopify inomira pachena nekuda kwekushandisa kwayo nyore, kupfuma kwezvinhu zvayo zvekuzvarwa uye nharaunda yayo yakakura.

Yakavambwa muna 2006 muCanada, Shopify ikozvino inopa simba vanopfuura miriyoni vatengesi munyika zana nemakumi manomwe neshanu. Mhinduro yacho inodawo mapoka makuru kwazvo akadai seNestlé, Kylie Cosmetics uye Red Bull Racing. Shopify inowanikwa mumitauro yakati wandei kusanganisira French.

Concretely, Shopify inopa mazana ematurnkey maficha ekugadzirisa e-commerce saiti kubva A kusvika Z: kusikwa kwezvitoro zvinoteerera uye zvakachengeteka; ine simba chigadzirwa catalog; nzira dzekubhadhara dzakawanda; kuburitsa modules; dropshipping uye kuzadzikiswa; kutarisira mirairo, kukwidziridzwa, vatengi; mishumo yekutengesa; uye CRM kana ERP kubatanidzwa.

Imwe yeShopify's hombe midziyo zvakare iri mune yakapfuma ecosystem yeanopfuura 6000 mamwe maapplication yakagadzirwa nevechitatu-bato vaparidzi. Saka zvinogoneka kuwedzera kugona kwechikuva kwepuratifomu zvisingaite zvinoenderana neimwe e-commerce chirongwa kuti ive saiti yakasarudzika.

Panyaya yemagadzirirwo, kupfuura 100 inoteerera modhi zvinopihwa kuti zvionekwe munhu chitoro chako zvinoenderana nezvaunofarira. Shopify inopawo yayo yemvura template mutauro kuti uenderere mberi mune graphic adapta.

Nekubata kwayo intuitive, hupfumi hwayo husingaenzaniswi uye hupenzi hwayo scalability, Shopify yakazvisimbisa nhasi se The reference e-commerce mapuratifomu ekudzikamisa kugadzira chitoro chepamhepo chizere nekugona.

🥀 Iyo BigCommerce chikuva

Yakatangwa muna 2009 muUnited States, BigCommerce ndeye SaaS mhinduro yekugadzira e-commerce nzvimbo. Iyi puratifomu inogamuchirwa inokutendera iwe kukurumidza kugadzira yako online chitoro uchishandisa huwandu hwakasiyana hwezvakasikwa.

BigCommerce natively inosanganisira ruzhinji rwezvinhu zvinodiwa kubata e-commerce saiti senge chigadzirwa catalog management, inopindura dhizaini matemplate, akawanda. nzira dzekubhadhara, kubatanidzwa kwevatakuri uye kusikwa kwekusimudzirwa.

Imwe yeBigCommerce's simba ndeyekumberi kwezvirongwa manejimendi ane rombo rakanaka kudyidzana kwatobatanidzwa neinotungamira yekuzadzisa network senge. Amazon kana ShipStation kuti nyore outsource kurongeka kugadzirira.

Padivi redhizaini, akawanda ematemplate anopindura anopihwa kuti akurumidze kugadzirisa chitoro chako mune mashoma mabhatani zvinoenderana neako eesthetic zvaunofarira. Uye kuenda mberi, ese maficha ari inowanikwa kuburikidza nemaAPI.

Nevanopfuura zviuru makumi matanhatu e-vatengesi munyika zana nemakumi maviri, BigCommerce yakazvimisikidza seimwe yeanokwikwidza SaaS ecommerce mhinduro nekuda kwayo. kukurumidza kwekutumira uye hupfumi hwayo hunoshanda.

Mitengo yaro zvakadaro inoramba yakakwira zvakanyanya kana ichienzaniswa nevamwe vakwikwidzi. Asi kune vatengesi vari kutsvaga turnkey saiti inokurumidza kuvhura, BigCommerce inosangana chaizvo neichi chinodikanwa!

🥀 Magento

Magento ndiyo bhenji yeyakavhurika sosi e-commerce mhinduro, yakabudiswa neAdobe kubvira 2018. Kubva pane PHP, chikuva ichi chine nharaunda huru yevagadziri uye yakasarudzika scalability nekuda kwekuwedzera.

Masimba eMagento ari muhupfumi hwayo hwakanyanyisa, kuchinjika kwekuvandudzwa kwewebhu uye kuita kwayo kwepamusoro kwemavhoriyamu makuru ekutengesa. Magento inokodzera vese vakachena vatambi uye omnichannel vatengesi.

Iyi puratifomu inobvumidza iwe kubata yakakura chigadzirwa kabhuku, epamberi dhizaini, musika, chaiwo bhizinesi modules kuburikidza neAPI, SEO, kufungidzira kuongorora… muchidimbu, e-commerce saiti isina miganhu!

Yayo manejimendi yekutonga kuve isingaite intuitive pane SaaS mhinduro, kutanga neMagento kunoda kureba kudzidza curve pakutanga.

Kutenda kune yakasarudzika scalability uye kuwanda kwemamodule echitatu-bato, Magento yakazvimisikidza seIyo referensi yakavhurika sosi mhinduro yemapoka makuru ane zvinodiwa zvepamberi seSamsung, Olympus kana Christian Louboutin.

🥀 squarespace

Squarespace mhinduro yeSaaS inokutendera kuti ugadzire nyore kugadzira mawebhusaiti uye zvitoro zvepamhepo, usingade ruzivo rwehunyanzvi. Yakatangwa muna 2004, squarespace inopa mazana ematemplate anopindura akagadziridzwa kutarisisa kwechisikigo muzvikamu zvakawanda zvechiitiko.

Padivi re-e-commerce, squarespace inobatanidza zvese zvinodikanwa kugadzira chigadzirwa chekuratidzira saiti uye kubata kabhuku, stock, kukwidziridzwa, kubhadhara uye kutumira. Extensions inobvumidza iwe kupfumisa mamwe maitiro.

Squarespace inonyanya kukumbira kune ma freelancers, mabhizinesi madiki uye maartist arikuda kugadzira nekukurumidza uye mari shoma chitoro chekutanga online chine dhizaini inoyevedza isati yashanduka yakananga kumapuratifomu epamberi.

Iine intuitive interface, aesthetic templates uye akanyatso dhizainidzwa zvidzidzo, squarespace democratize kusikwa kwediki e-commerce masaiti kune vasiri tekinoroji vanhu vanoda kuramba vakazvimiririra.

🥀WooCommerce

WooCommerce ndeye yakavhurika sosi yekuwedzera iyo inokutendera iwe kushandura zviri nyore WordPress saiti kuita chitoro chepamhepo. Mushandisi-ane hushamwari uye 100% yemahara, iyi e-commerce mhinduro iri kusangana nekugamuchirwa kukuru.

Concretely, WooCommerce inowedzera kune WordPress saiti zvese zvakakosha zvee-commerce saiti: chigadzirwa catalog, odha funnel, kubhadhara modules, kurongeka manejimendi uye kukwidziridzwa, nhamba, nezvimwe.

Simba rawo riri mauri mahara, nyore kushandisa nekuda kweiyo ergonomics yeWordPress, uye mazana ezvekuwedzera anowanikwa kuti awedzere kugona kwepuratifomu.

WooCommerce inopawo rusununguko rwakakura rwekugadzirisa madhizaini nekutsamira pane akawanda aripo WordPress themes. Vagadziri vanoiwana iri nhandare yakakodzera yekutamba.

Iine 5 miriyoni inoshanda e-commerce saiti pasi rese, WooCommerce yakazvimisa se THE open source solution referensi yevadiki e-vatengesi kana avo vanoshuvira kuramba vari kutonga kwepuratifomu yavo.

🥀 PrestaShop

Prestashop imhinduro yakavhurika yekugadzira zvitoro zvepamhepo zvakagadzirwa muFrance muna 2005. Yemahara uye yakaturikirwa mumitauro yakati wandei, ikozvino inokwezva kune vanopfuura 300 e-retailers pasi rose.

Masimba ePrestaShop ari mukushandisa kwayo-ushamwari, hupfumi hwayo hunoshanda, huwandu hwekuwedzera huripo uye nharaunda yayo inoshanda kwazvo. Zvese zvinoitirwa kurerutsa manejimendi e-e-commerce saiti.

Concretely, PrestaShop inoita kuti zvive nyore kubata zvinyorwa zvechigadzirwa, dhizaini, ngoro dzekutenga uye kurongeka tunnel, zvekufambisa uye zvinhu, kubhadhara uye mutero uye kunyangwe hukama hwevatengi. Zvese zvinowanikwa kubva kune intuitive manejimendi interface.

PrestaShop inopa chizvarwa chikuru kuchinjika graphic customization uye kusimudzira kugadzirisa chikuva kune yega yega purojekiti. Magadzirirwo anopindura aripowo akawanda uye anoyevedza.

Na wake kuderedza mari uye kubata nokukurumidza muchiFrench, Prestashop inonyanya kukumbira mabhizinesi madiki, mhizha uye vanhu vanozvishandira vanoda kutanga nyore mu e-commerce, vasati vaenda kunzvimbo dzakaoma kunzwisisa.

🥀 Salesforce Commerce Cloud

Salesforce Commerce Cloud ndiyo inoringana e-commerce mhinduro kubva kuSalesforce, mutungamiri wenyika muCRM. Yakagadzirirwa makambani makuru, inopenya nehupfumi hwayo, scalability uye kubatanidzwa kwayo nezvimwe zvigadzirwa zveSalesforce.

Chokwadi, Commerce Cloud inokutendera kuti utore yakazara inopindura e-commerce saiti ine yepamusoro catalog manejimendi, mitengo, akawanda ekutengesa nzira uye yekuzadzisa modes uye system yekubatanidza kuburikidza neAPI.

Imwe yenzvimbo dzayo yakasimba ndeye kubatana kwepedyo inopihwa nedzimwe Salesforce mhinduro dzakadai seCRM, kushambadzira otomatiki kana sevhisi yevatengi kune 360 ​​° maonero evatengi uye akarongwa mishandirapamwe.

Kunyangwe natively yatove yakakwana, Commerce Cloud inoramba iripo yakanangana nemakambani makuru nemari yekupa marezenisi uye mari yekushandisa. Izvo zvisingadzivise kubva pakushongedza mabhureki ane mukurumbira.

Iine iyo yekupedzisira-scalable makore ekuvaka, Salesforce Commerce Cloud inonyanya kunangwa kune vatengesi uye. mhando muB2B uye B2C ine vavariro dzakasimba dzekukura munzira yekuyambuka-chaneli.

🥀 E-commerce papuratifomu masevhisi

Imwe yemabhenefiti makuru e-e-commerce mapuratifomu iko nyore kushandisa kwavanopa. Mabhizinesi anogona nyore gadzira chitoro chavo online pasina kudiwa kweruzivo rwehunyanzvi kana hunyanzvi hwekuronga.

E-commerce mapuratifomu anopawo zvinogoneka matemplate uye misoro yekubvumira mabhizinesi kugadzirisa chitoro chavo chepamhepo sekuda kwavo.

Vanopawo functionalities e inventory manejimendi, zvichibvumira mabhizinesi kuti atore nyore hesevha yavo uye kuteedzera masitoko mazinga munguva chaiyo. Odha manejimendi maficha anobvumirawo mabhizinesi kuteedzera maodha uye kugadzirisa kudzoka zviri nyore.

Pakupedzisira, e-commerce mapuratifomu anopawo marketing features uye kukwidziridzwa kubatsira mabhizinesi kukwezva vatengi uye kukura bhizinesi ravo repamhepo. Aya maficha anosanganisira SEO zvishandiso, mishandirapamwe yekushambadzira, zvirongwa zvekuvimbika uye zvimwe zvakawanda.

🥀 Shopify kana Prestashop: ndeipi yekusarudza?

PrestaShop uye Shopify ndiwo maviri anozivikanwa e-commerce mapuratifomu anopa akafanana maficha ekubatsira mabhizinesi kuvaka uye kubata chitoro chavo chepamhepo. Nekudaro, pane misiyano yakakosha pakati pemapuratifomu maviri aya anogona kukanganisa sarudzo yekambani.

Chekutanga pane zvese, PrestaShop ndeye open source platform, zvinoreva kuti mabhizinesi ane kutonga kwakazara pamusoro pechitoro chavo chepamhepo uye anogona kugadzirisa saiti yavo zvinoenderana nezvavanoda. Kune rimwe divi, Shopify ndeye hosted platform, zvinoreva kuti mabhizinesi haafanire kunetseka nezve kutonga webhusaiti yavo uye anogona kutarisa kutengesa zvigadzirwa zvavo.

En mamiriro ekushanda, ese ari maviri mapuratifomu anopa kurongeka manejimendi, manejimendi manejimendi uye maturusi ekubhadhara. Nekudaro, Shopify inopawo zvemberi zvekushambadzira maficha, sekugadzira ad mishandirapamwe uye kugadzirisa mapeji ekumhara, izvo zvinogona kubatsira mabhizinesi kukwezva vatengi vakawanda.

Kana zvasvika pamitengo, PrestaShop iri sarudzo yemahara, asi mabhizinesi anozofanira kubhadhara yekutambira uye yekuwedzera. Shopify, kune rumwe rutivi, inopa zvirongwa zvemitengo zvemwedzi wega wega izvo zvinosanganisira kubata uye zvakakosha maficha. Zvimwe zvirongwa zvepamberi zvinopa mamwe maficha akadai seyepamusoro mishumo uye akawanda ekutengesa chiteshi kubatanidzwa.

Chekupedzisira, maererano nekushandisa, Shopify inoonekwa zvakanyanya kutanga ushamwaris ine yakagadzirira-kushandisa-matemplate uye intuitive mushandisi interface. PrestaShop, kune rumwe rutivi, inogona kuve yakaoma kune vanotanga vasina ruzivo rwehunyanzvi.

Mukupedzisa, sarudzo pakati pePrestaShop neShopify inoenderana nezvinodiwa zvebhizinesi rega rega. Mabhizinesi anoda kutonga kwakazara pamusoro pewebhusaiti yavo anogona kusarudza PrestaShop, nepo mabhizinesi ari kutsvaga iri nyore, nyore-kushandisa-mhinduro angasarudza Shopify.

🥀 Kuvhara

Mukupedzisa, kusarudzwa kweyepamusoro-inoshanda e-commerce chikuva isarudzo kana iwe uchida kutanga mukutengesa online. Yakagarwa kana chena label chikuva, chekuzvarwa kana plug-in paCMS, sarudzo dzakawanda.

Muchikamu chino, takaongorora vatambi vakuru uye masimba avo kuti akubatsire kuongorora mhinduro inonyatsokodzera chirongwa chako. Shopify inomira pachena kune yayo ecosystem yakazara kwazvo yakatsaurirwa kune maSME. WooCommerce inongoda kukwezva kune vateveri veWordPress nekuda kwekushanduka kwayo. Magento inoramba yakakosha kumapoka makuru. Uye Prestashop shamwari yako yepamusoro Yakagadzirwa muFrance!

Ehe, mhinduro yega yega ine zvayakanakira nezvayakaipira zvinoenderana nerudzi rwebhizinesi repamhepo. Tora nguva yekunyatsoongorora zvaunoda maererano nezvinodiwa zvinoshanda, zviwanikwa zvehunyanzvi, bhajeti, nezvimwe usati wafunga.

Wakashongedzwa neruzivo urwu uye kuenzanisa kwakadzama, hapana kupokana kuti iwe uchakwanisa kusarudza YAkanakira e-commerce chikuva kukudziridza bhizinesi rako repamhepo! Chaunofanirwa kuita kutanga.