Chii chinonzi content marketing?

Chii chekuziva nezvekushambadzira zvemukati? Kushambadzira zvemukati inzira yekuramba ichidhinda zvinoenderana nezvinodiwa nevateereri kuti vasvike, vabatane uye vashandure vatengi. vatengi vatsva.

Izvi zvinoreva kuti mhando dzinoita sevaparidzi. Ivo vanogadzira zvirimo pamachaneli izvo kukwezva vashanyi (saiti yako). Kushambadzira kwemukati hakuna kufanana ne kutengesa nezvinhu. Anotarisa mutengi, achigadzirisa mibvunzo yavo yakakosha, zvido uye matambudziko.

Kushambadzira kwemukati kunogadzira a pfuma yemari. Inobvumira mabhizinesi kusvika, kubata uye kushandura vatengi vavangadai vasina kumboona nekushandisa mazwi makuru anoshandiswa nevatengi uye kugadzira izvo zvavanodya pawebhusaiti yako kuti vapindure kumibvunzo iyi.

Mhando iyi yekushambadzira inomiririra mukaha uripo pakati pezvatinoburitsa semhando uye izvo vateereri vedu vari kutsvaga. Izvi zvinotungamira kune quantifiable bhizinesi kukosha.

Muchikamu chino, ini ndichakupa tsananguro, nei makambani makuru mazhinji achiishandisa kugadzira ROI yakawanda kubva mukushambadzira kwavo. Uye nei uchifanira kutanga kuishandisa pakarepo!

Asi usati watanga, heino kudzidziswa kunokubvumira natsiridza chiyero chako chekushandura pane yako online chitoro.

🥀 Chii chinonzi Content Marketing?

Kushambadzira kwemukati ndiyo maitiro ekugadzira zvirimo yakakosha uye yakakodzera kukwezva, kuwana uye kubata vateereri vako. Vatengi vemazuva ano nevatengi vakazadzwa nemashoko ekushambadzira kupfuura nakare kose.

Izvi zvinogadzira nharaunda yekushaikwa kwekutarisisa, zvinonetsa vatengesi kuti vagadzire zvinobatika zvemukati izvo zvisingarasikike mukumira.

Iyo yakanyatsogadzirwa yekushambadzira yemukati nzira inoisa bhizinesi rako munzvimbo yemutungamiri wepfungwa. Inogadzira yaunofarira brand yako uchizivisa nekudzidzisa vatengi. Kupa zvinhu zvinobatsira uye zvinovaraidza zvinogona kusimbisa chisungo pakati pechiratidzo chako nevatengi vako.

Sechivanhu, vatengesi vaifanira kudaro "kuteerera" kune vezvenhau vevamwe vanhu nekutumira zviziviso pamawebhusaiti, matumba pazviratidziro zvekutengeserana, kana kutumira email kune wechitatu mapato mazita.

Somuenzaniso, Kana mhando ichibhadhara mamirioni emadhora kushambadziro yeSuper Bowl, iri kurumbidza kutarisisa kwakavaka terevhizheni. Kushambadzira kwemukati kunobvumira vatengesi kuti vave vaparidzi.

Nekugadzira uye kugovera zvemukati izvo vatengi vanoona zvichibatsira, vatengesi vanowedzera kuziva uye zvavanofarira nekuvaka kuvimbana nevatengi mukati merwendo rwavo kuburikidza nekutengesa funnel.

Pamusoro pezvo, iyi mhando yekushambadzira inoonekwa sea nzira shoma inodhura kuti vamwe. Izvi zvinogona kuva nekutanga zvishoma zvishoma apo raibhurari yako yemukati inokura uye inosvika kune vateereri vakawanda.

🥀 Iyo bhizinesi mukana weiyo yemukati yekushambadzira zano

Kusiyana nedzimwe nzira, pane chimwe chinhu chakakosha chinoita kuti kushambadzira kwemukati kuve yakanakisa nzira yemazuva ano yekushambadzira: zvinogara zviripo.

Kana zvaitwa nemazvo, zvinounza bhenefiti yekukura kukuru, kuvaka ruzivo rwemhando uye kuvimba, kuhwina kutungamira uye zvinogutsa zvinotungamira, uye kukwezva vatengi vako, zvichibatsira kuvaka hwaro hwakavimbika hwevamiriri vemhando.

Kana uchinge watanga yako yemukati yekushambadzira zano, izvi snowball effect positive is in action. Kuvepo kwako kwechiratidzo kunowedzera uye kunowedzera kukanganisa. Zvinova nyore kuzadzisa zvibodzwa zvako zvekushambadzira nezviri mune ramangwana.

Izvi zvinopesana nekushambadzira kwechinyakare. Kushambadza, kunyangwe neazvino adhijitari ads, inogona kugadzira kuwandisa. Vateereri vanozadzwa nekusimudzirwa kwemhando izvo zvisingapi kukosha chaiko kune vanhu vauri kuedza kuvaka hukama hwevatengi.

✔️ Zvemukati zvinonzwika, kushambadza kunozadza

Chinhu chakakosha mukushambadzira kwako zvemukati zvine basa. Ndeapi matambudziko, matambudziko uye zvinodiwa nevatengi vako? Izvi ndizvo zvaunofanira kunge uchinyora nezvazvo, kwete kugadzira kushambadzira kune yako brand. Zvakanyorwa-zvakanaka, zvine hungwaru zvinobata vateereri vako uye zvinokuisa iwe semutungamiri wepfungwa.

Pane zvinopesana, kushambadza, kunyangwe dhijitari, kunotungamirira kune yakawandisa uye saturation. Hauna kuedza kuvaka hukama nevateereri vako. Pane kudaro, iwe wakangobata nyaya yerudzi rwako senyeredzi isina nzvimbo yegamba chairo, mutengi wako.

Muchidimbu, zvakanaka zvemukati i "motokari inogona kutiburitsa marwadzo echirwere the « kufa neSPAM »iyo ichiri kuenderera mumasangano mazhinji ekushambadzira.

🥀 Matambudziko Akajairika Kushambadzira Kwemukati Kunogona Kugadzirisa

Kushambadzira zvemukati inzira yakasarudzika yekubatana nevanogona vatengi munzvimbo yedhijitari. Heano mamwe matambudziko anogadziriswa nerudzi urwu rwekushambadzira:

✔️ Ini ndinofanira kuwedzera huwandu hwekutsvaga kwangu kwehupenyu

Vateereri vako havagone kutenga kubva kwauri kana vasingakuwane. Nhasi, kutenderera kwekutenga kunotanga kubva kune injini yekutsvaga. Uyezve, maererano Kuno Kugadzira, 51% yezvinyorwa zvinoshandiswa zvinobva mukutsvaga kwehupenyu, saka kushambadzira kwemukati inzira yakanaka yekuvaka ruzivo rwehupenyu.

Kana zvemukati mako zvakakosha zvikamira zvakanaka pamainjini ekutsvaga kana kugovaniswa zvakanyanya pasocial media, uri kuvaka ruzivo rwemhando pasina muripo. Uye sezvo zvemukati zvichagovaniswa chete kana zvine basa, vateereri vako vanozotadza kuzvifuratira.

✔️ Ini ndinofanira kugadzira sarudzo yemhando yangu

Zvemukati kushambadzira kubatanidzwa kunogadzira zvaunofarira kuburikidza nehutungamiriri hwepfungwa nekuita iwe sosi yakavimbika yeruzivo uye dzidzo.

Iwe unogona zvakare kuvaka zvaunofarira kuburikidza nehukama, hunosimbiswa pese pese kana zvirimo zvako zvichivaraidza kana kubatsira vatengi vako. Vanhu vanowanzotenga kubva kumakambani avanodyidzana nawo.

✔️ Ndine chirongwa chekushambadzira chemukati, asi hachisi kubatikana nevatengi vangu

Kushambadzira kwemukati kunofanira kubatsira vatengi vako, kwete kuvatengesa. Kana iwe uchipa pachena chimwe chinhu chakakosha kune vateereri vako zvekuti vangade kuchibhadhara, iwe unovaka kuvimba, iyo inozopedzisira iri yako yakasimba kwazvo yekutengesa chishandiso.

✔️ Ndinofanira kusvika kune vatengi vakawanda, ndichichengeta mari yangu yakaderera

Maererano neongororo yakaitwa na Forrester, vatengi vemazuva ano havavimbi uye vanovenga kushambadzira kunovhiringidza kana kuvadzivisa. Kuita zvekushambadzira zvemukati kunofanirwa kunge kuri chikamu chekukurukurirana kwechisikigo nevazvino uye vangangove vatengi.

Inofanirawo kuve yakakosha kune zvavanofarira uye maitiro, uye kuvaka nyaya inoenderera mberi nekufamba kwenguva. Kushambadzira kwemukati kunobhadhara nekufamba kwenguva, mhedzisiro iyi inowedzera sezvaunokura raibhurari yako yemukati.

✔️ Ini handizive nzira yekuratidza kudzoka pakudyara (ROI) yemushandirapamwe wangu wekushambadzira zvemukati

Kazhinji, kushambadzira kwemukati kunogona kubatsira kuwedzera webhu traffic, tsigiro yekutungamira qualification. Inobatsirawo kushandura inotungamira mukutengesa.

🥀 Mhedzisiro yekushambadzira kwemukati pane bhizinesi

Saka, iwe unogona kunge uchiri kushamisika nei zvemukati kushambadzira? Hazvina kunaka here kutanga bhurogi kamwe munguva? Unoziva sei kuti kushambadzira zvemukati kune chaiyo pakudzoka pakudyara (ROI)?

Zvakajairika kuti munhu atye nezvekudyara mari mune chimwe chinhu chinoita sechekufungidzira. Asi nhamba dzacho hadzinyepi. Funga nezvenhamba dzinonakidza idzi:

✔️ Webhu traffic kukura

Mabhizinesi ane blog, paavhareji, 434% mamwe mapeji ane indexed pane ayo asina. Muchokwadi, zvakawanda zvemukati zvakaenzana netraffic yakawanda.

✔️ Idiki bhajeti asi mhedzisiro yakakura

Kushambadzira kwemukati kunogadzira zvakapetwa katatu zvinotungamira pane zvakabhadharwa kushambadzira. Uyezve, kushambadzira kwemukati kunodhura zvakanyanya kudarika chero imwe mhando yemushandirapamwe.

✔️ Kutendeuka kwakakwirira

Zvigadzirwa zvinoshandisa kushambadzira zvemukati zvinogona kutarisira kutendeuka kwakakwirira.

✔️ Mumwe mukana wekuti brand yako ionekwe

Vashandisi veInternet vanoverenga mablogi zuva nezuva. Kunyanya iwe paunotumira pabhurogi rako, ndipo paunowedzera mikana yako yekuonekwa.

✔️ Vatengi vari kutsvaga zvemukati mukuita sarudzo

Vashandisi veInternet vanosarudza kudzidza nezvemhando kuburikidza nezvinyorwa kwete kushambadza. Chokwadi ndechekuti, vatengi veB2B vari kudya zvitatu kusvika zvishanu zviri mukati usati waita kutenga.

✔️ Mufungo Hutungamiri

Kugadzira raibhurari yezvinyorwa zvinovimbika zvinoratidza chiremera chako uye hunyanzvi hunokwezva vanoita sarudzo. Muchokwadi, hutungamiriri hwekufunga hunogonesa vatengi kutenga chigadzirwa kana sevhisi yavasina kumbobvira vafunga nezvayo.

Nhamba hadzinyepi. Iyi ingori muunganidzwa mupfupi wezvaungatarisira kana uchipa yako yemukati kushambadzira kukurudzira. Unogona kunakidzwa nezvikomborero izvi uye nezvimwe.

Nekudaro, iwe unofanirwa kutanga nehurongwa, kuona kuti kushambadzira kwemukati kunorevei kune bhizinesi rako, uye kuti uchafamba sei pamusoro pekuve nemaune nezvaunogadzira nekuparadzira.

🥀 Izvo zvikamu zvekushambadzira zvemukati

Kushambadzira kwemukati kunogona kutora maitiro akasiyana. Kuti uzvigadzirise, iwe unozofanirwa kufunga kuti ndeupi rudzi rwemukati wako ungave vatengi vanoshuvira kushandisa.

✔️ Blog zvinyorwa

Distill yako yemukati yekushambadzira zano mune yako blogging nguva kana zano. Iyo kambani blog inogona uye inofanirwa kushandiswa kuyambuka-kusimudzira zvimwe zvirimo. Izvi zvichabatsira kuchengetedza zvinyorwa pahurongwa hunoenderana.

Kana iwe usina nhengo yechikwata chekushambadzira inojairana nekutsvaga injini optimization (SEO), iyi inzvimbo yaungade bvunza nyanzvi.

✔️ E-mabhuku

Izvo eBook zvemukati zvinofanirwa kutevedzera imwe mhando yerondedzero chimiro uye inosanganisira yakawanda yakanaka yekuona madhizaini. Chinangwa che ebook ndechekudzidzisa, asi zvakakosha kuti mutauro uenderane nezwi rako remhando.

✔️ Vadivelu Comedy Videos

Iwo manomano ekushandisa vhidhiyo zvinobudirira sechikamu chehurongwa hwemukati ndeyekuichengeta isingaperi sezvinobvira kuitira kuti usamanikidzwa kushandisa nguva nemari kugadzira zvimwe. Yepamusoro-mhando yevhidhiyo yemukati inogona zvakare kushandiswa kufumura brand yako vateereri vakawanda uye vanoshingaira.

✔️ Infographics

Shandisa zvinyorwa zvishoma sezvinobvira uye rega mifananidzo itaure nyaya. Kana iwe usina in-house graphic designer, tsvaga freelancer inogona kugadzira chimwe chinhu chakanaka uye chinodzidzisa.

✔️ The cheat sheets

Izvi zvipfupi, mapeji maviri kana matatu kusvika pakakwirira. Izvi zvinoreva kuti hapazove nenzvimbo yakawanda yemifananidzo mikuru. Saka unozofanirwa kushandisa mafomati emavara kuita kuti zvive nyore kuti muverengi averenge nekukasira.

✔️ Mabhuku ekushanda uye matemplate

Izvi zviwanikwa inzira huru dzekuchengeta brand yako pamberi pevatengi uchiri kuzivisa. Iwo anofanirwa kugadzirwa kuti adhindwe uye akaitwa seanodyidzana uye ari nyore sezvinobvira.

✔️ Mapepa machena nemishumo

Aya magwaro akafanana ne-e-book pakuti anonyanya kudzidzisa. Asi mapepa machena nemishumo haawanzo kugadzirwa zvine graphic uye anoshandisa mutauro wehunyanzvi. Vanogonawo kugadzira mikana yekudyidzana nemamwe masangano.

✔️ Masiraidhi

Slide decks imhando yakanaka yekupwanya mazano akaoma kuita matanho akareruka kana chunks. Chengetedza masiraidhi ari nyore: shandisa mashoma mameseji mune imwechete font uye magiraidhi makuru mukati.

Nyaya dzezvidzidzo

Vakai zvidzidzo nenhamba chaidzo uye nyaya dzakakwana. Izvi zvichakubatsira kuti uchengetedze zvirimo zvakanangana nekukosha nemhedzisiro, kwete mhando.

Demos

Apa ndipo panoitwa ongororo yemahara, ongororo kana kuyedzwa kunoshanda zvakanaka kutanga nhaurirano uye kutanga kunyatsokodzera tarisiro yako yaunofarira zvakanyanya.

Kana iwe uine e-commerce yakavakirwa chigadzirwa, unogona kushandisa kodhi kodhi yekushandisa panguva yekutengeserana kumisa imwe kukurumidza kutenderedza kutenga.

🥀 Kugovera nzira

Possess : kugovera zvirimo pasocial media chiteshi inokurumidza, inogoneka uye yemahara mukana wekubatana nevateereri vako.

Organic : batanidza mamwe emhando yepamusoro SEO maitiro mune yako zvirimo. Izvi zvichakubatsira iwe kuita chimiro chakanaka neGoogle uye kufambisa webhusaiti yako kumusoro. Simba remunhu akanaka marketing strategy Chinangwa chemukati ndechekupa ruzivo uye mhinduro dzauri kutsvaga nevateereri, saka ita shuwa kuti vanogona kuzviwana.

Kubhadhara: akawanda masocial network anobvumira imwe mhando yekushambadzira inobhadharwa. Kufananidza huwandu hwenetiweki newako brand personas zvinokubatsira kuona kwekudyara.

Akakunda : Ndiyo inonyanya kukosha, asi yakanyanya kuoma kugadzira. Yakawana social media kukwidziridzwa kunoitika kana vateereri vako vakasarudza kugovera zvirimo netiweki yavo.

🥀 Izvo zvekushambadzira zvemukati hazvisi

Paunenge uchishandisa kushambadzira zvemukati, zvakakosha kuti unzwisise kuti chii. Uine izvo mupfungwa, kushambadzira zvemukati hakusi kungori zvidimbu zvemukati, kune zvimwe zvakawanda.

✔️ Hazvisi zvimwe "kunyengera"

Kana mabhurendi mazhinji asingaenderane nezviri mukati ndeyekuti anotadza kuwana zano rechikamu zvakanaka, zvichikonzera mishandirapamwe yemukati pasina gwara raanofanira kutora bhizinesi uye pasina kunzwisisa izvo zvirimo ndezvaani.

Pasina zano, unogona kupedzisira uine vhidhiyo yekusimudzira inotaridzika kunge kushambadzira kwebhizinesi rako. Vhidhiyo yekusimudzira, zvisinei nemhando yepamusoro-soro yekugadzirwa kwevhidhiyo, haisi chikamu chevhidhiyo chinobatsira chakagadzirirwa kuenderana neboka rinotariswa pane imwe nhanho yerwendo rwemutengi, uye yakabatana kune imwe. .

✔️ A blog haisi yemukati yekushambadzira zano

ehe, Blogging inonyanya kukosha mukushambadzira kwemukati, asi kungova nebhurogi hakuiti iwe mushambadzi wemukati.

Ichi chikamu cheequation, asi kwete chete chimiro. Kushambadzira kwemukati kuri kupa ruzivo, uye izvi zvinogona kuitika mune akawanda mafomati nemachaneli. Dingindira repakati reruzivo urwu nderekuti rinobatsira kune chinangwa chayo.

Chete kana mabhurogi ebhizinesi akaumbwa sevaparidzi - ne 3 kusvika ku5 madingindira akakosha uye inopindirana yekushambadzira hurongwa - iyo inogona kutariswa yakakosha yekuburitsa nzira yekushambadzira yako yemukati.

Zvemukati zvinoenda kure kupfuura zvinyorwa zveblog. Izvo zvakare zvinoenda kure kupfuura nyika yedhijitari. Zvemukati iruzivo, asi zvinogona kuendeswa kuburikidza nezviuru zvemachaneli. Chii chinosiyanisa ruzivo urwu sezviri mukati ndechekuti rakagadzirirwa vateereri chaivo, nechinangwa chaicho.

✔️ Ichi hachisi chiziviso

Chikanganiso chinoita makambani mazhinji ndechekuti vanofunga kuti chavanongofanira kuita kugadzira zvemukati pasina gwara. Ivowo, ivo vanotanga kukudziridza zvinhu zvinodzokera kumashure ekare pfungwa dzekushambadzira.

Vhidhiyo inofanirwa kutsanangura maitiro ekuita kuti hupenyu hwemutengi huve nyore kushanduka kuita ad yechinhu. Iyi haisi mhando yemukati iyo ichabatanidza vateereri vako.

✔️ Hazvisi zvekuisa pasocial media

Iwe hausi wega Facebook, YouTube kana LinkedIn. Uye nepo mapuratifomu aya achigona kubatsira kugovera zvirimo uye kuparadzira hutungamiriri hwako hwepfungwa pamapuratifomu avanoshandisa, social media kuzvitumira pachako hakusi kushambadzira kwemukati.

Iko kukosha kwesocial media iri mukudzosa vanhu kuwebhusaiti yako. Social platforms sarudza kuti ndezvipi zvinoratidzwa kune vateereri. Kunze kwekunge iwe uchivabhadhara kuti vatarise vanhu chaivo. Kungori kushambadzira.

Funga nezvesocial media seanoshanda ekugovera nzira mune yako yemukati yekushambadzira zano.

✔️ Hazvibhadharwi kutamba

Nekushambadzira zvemukati, iwe ndiwe wega nzira dzekugovera, kubva kune yako webhusaiti kuenda kune yako yemagariro media profiles kune yako email runyorwa.

Iwe unogona kugadzira kuyerera kwenyaya uye kuvaka hukama nemisika yako yaunoda. Kushambadzira, kune rumwe rutivi, kunobhadharwa. Iwe haunyatso kudzora kuti ichaonekwa sei kana kuti ndiani achaiona. Iwe unongopa mari kune wechitatu bato renzvimbo yekurenda.

✔️ Hazvina maturo

Funga nezvazvo. Nderipi dambudziko rinogadziriswa neFacebook ad yako? Ko kambani yako yazvino AdWords campaign yakaita mutsauko wakanaka kune vatengi vako? Izvo zvirimo zvinofanirwa kugadzirisa dambudziko. Ichi ndicho chinangwa chechokwadi chekubatsira vatengi vako izvo zvinopa chokwadi icho vatengi vanokwezvwa nacho.

Tora rimwe danho kubva pakugadzira kukosha kune mutengi wako kugadzira kukosha kwenharaunda, uye wasvika pane ramangwana rekushambadzira zvemukati - mabhureki anotungamirwa nechinangwa.

✔️ Iyi haisi nzvimbo yekurenda

Pazvinobuda pachena ndezvekuti brand ndiyo ine nzira dzekugovera. Kushambadzira, kune rumwe rutivi, inzvimbo yekurenda - iwe unogara uchitenga midhiya chiteshi kumusika.

🥀 Muchidimbu

Kushambadzira kwemukati ndeimwe yemaitiro anoshandiswa kuita kuti webhusaiti ioneke pakati pemibairo yekutanga mumajini ekutsvaga. Uyu ndiwo musimboti weSEO, Kutsvaga Injini Yekugadzirisa.

Pfungwa iyi ndeyekugovera zvemhando yepamusoro zvinoenderana nezvikumbiro zvemushandisi. Nekuzvimisa pamazwi akakosha uye kupindura kumisoro inotsvakwa, bhizinesi rako rinomira pachena zviri nyore painternet.

Zvirinani kutaurwa, unobva wawana kuonekwa. Iro zano rinobatsira kuvaka yako brand image; iwe unofanirwa kuburitsa yepakutanga, isiri-yakadhindwa zvemukati. Dzimwe nyaya dziri kuseri kwe optimization yezvinyorwa zvako. Ivo vanokutendera iwe kuti ugadzire yakawanda traffic pawebhusaiti, kuvandudza yako online notoriety kana kutowana hutsva hwakakodzera tarisiro.

Unoda kupinda mukudzidzira here? Ndinokusiya neizvi premium kudzidziswa iyo inokutendera kuti utarise zvirinani webhusaiti yako kana online chitoro.

Siya mhinduro kutiudza nezve chiitiko chako