Chii chinonzi influencer marketing?

Influencer kushambadzira ikozvino yakajairika nzira yekushambadzira online. Yave iri buzzword kwenguva yakati ikozvino, uye yagara ichitaurwa munhau dzemazuva ese. Zvakadaro, kuchine vanhu vasinganyatso nzwisisa kuti kushambadzira chii chinonzi influencer. Chokwadi, vamwe vanhu vanosangana neshoko iri kekutanga uye vanobva vashamisika "Chii chinonzi influencer marketing? ".

Padanho rakakosha, kupesvedzera kushambadzira imhando yesocial media kushambadzira iyo inoshandisa influencer chigadzirwa kurudziro uye zvibvumirano. Ava vapesvedzera vane yakatsaurwa yekutevera yekutevera uye vanoonekwa senyanzvi mune yavo niche.

Influencer marketing inoshanda nekuda kwekuvimba kukuru kwakavakwa nevateveri vemagariro nevateveri vavo. Kurudziro yavo inoshanda senzira yehumbowo hwemagariro kune vangangove vatengi vemhando yako.

Influencer marketing isanganiswa zvishandiso zvekare uye zvitsva zvekutengesa. Zvinotora pfungwa yezvibvumirano zvevakakurumbira uye inoiisa mune yemazuva ano inotungamirwa yekushambadzira yekushambadzira. Musiyano mukuru munyaya yekupesvedzera kushambadzira ndeyekuti mhedzisiro yemushandirapamwe kudyidzana pakati pemhando nevapesvedzera.

Asi kushambadzira kwe influencer hakusi kwevanozivikanwa chete. Panzvimbo iyoyo, inotenderera kune vanofurira, vazhinji vacho vasingambozvifungidzire vane mukurumbira munzvimbo isina mhepo.

Muchinyorwa chino, isu tafunga kukuzivisa iwe kune zvinodikanwa zvekupesvedzera kushambadzira. Asi usati watanga, heino maitiro ekuvandudza mwero wekushandura muchitoro chako che online.

Chii chinonzi Influencer Marketing?

Kushambadzira kweInfluencer kunosanganisira mhando yekubatana neyepamhepo pesvedzero kushambadzira chimwe chezvigadzirwa kana masevhisi avo. Kumwe kupesvedzera kushambadzira kudyidzana hakubatike pane izvo - mabhureki anongoshanda nevanokurudzira kuvandudza kuzivikanwa kwemhando.

Vanofurira, kusiyana nevanozivikanwa, vanogona kuva chero kupi zvako. Vanogona kuva chero munhu. Chii chinoita kuti vape simba ndeyekutevera kwavo kukuru pawebhu uye nesocial media. Anopesvedzera anogona kuve ane mukurumbira fashoni mutori wemifananidzo pa Instagram, anonyatso verenga cybersecurity blogger anoita matweets, kana anoremekedzeka kushambadzira maneja pa LinkedIn.

Mune chero indasitiri, kune vanhu vane simba, iwe unongofanira kuvawana. Vamwe vachava nemazana ezviuru (kana kunyange mamiriyoni) evateveri.

Asi vazhinji vacharatidzika sevanhuwo zvavo. Vanogona kunge vaine 10 vanyoreri, zvishoma mune dzimwe nguva. Asi, vanenge vawana mukurumbira wokuva nyanzvi mubasa ravo.

Ndivo vanhu vanonongedza vanopa mhinduro kumibvunzo yevanhu. Zvinoenderana nenharaunda yavo yehunyanzvi, ava ndivo vanhu vanoshambadza zvinonyanya kuita zvemagariro zvinyorwa pamisoro yavo yehunyanzvi.

Mamiriro azvino eiyo influencer marketing landscape

Kumira kunze muna 2014 pa Instagram kwaive nyore kupfuura zvazvaita nhasi. Kana iwe wakaita rombo rakanaka rekuratidzwa pa Instagram peji rinoratidzwa kana chitarisiko chako chaingo siyana, saka mikana yako yekusarudzwa semufurira yaive yakakwira.

Mushure mekubatana kwemhando yakakwana, vamwe vakashandura kushambadzira kwesocial media kuita basa renguva yakazara.

Asi zvinhu zvinoshanduka, handiti?

Isu tinokanganiswa nezvatinoona uye aesthetics haina kusiyana. Mifananidzo inopenya yanyanya kuwanda ikozvino, pamwe nekudya zvakagadzirirwa zvakagadzirirwa kutarisana nemamiriro anonakidza. Kana iyo "yakajairika kutarisa" yekushambadzira kushambadzira isingachave yakasarudzika, chii chinotevera?

Kuva mufurira fashoni pakati peiyi diki demographic, iwe ungasazofanira kuvimba chete nemafoto akapfurwa. Pane kudaro, kumira kwakasununguka uye zvishoma zvigadziriso zvave kugamuchirwa pawaya.

Ramba uchifunga kuti chinyorwa chinongovhara chikamu chevapesvedzera: vadiki Instagram vashandisi. Kusiyana neizvi, shanduko iyi mumakore mashanu apfuura inofanirwa kuratidza kuti iyo chete inongogara mukupesvedzera kushambadzira inoshanduka sei.

Chii chinoshanda in influencer marketing

Nyatsofunga nezvemaitiro ako eku influencer marketing

• Iva akarongeka, gadzira zano, kuronga uye bhajeti, shandisa nguva yekutsvaga
• Sarudza maitiro ako ekutsvaga vapesvedzera - vatsvage organically, nyoresa kupuratifomu, kana shanda kuburikidza nesangano.
• Iva nemoyo murefu uye munhu - vanhu vanotaura nevanhu, kwete makambani anotaura nemakambani

Ita purogiramu

• Ko iye anofurira anofarira kufona pamwedzi / kota / biannual kana tsamba dzenhau?
• Isanganise mukarenda yako yePR, chirongwa chekuburitsa chigadzirwa, nezvimwe.
• Tumira maemail uchimiririra vakuru vakuru. Ronga masheji ekufambisa epamusoro uye ronga kusangana nekutarisana

Chii chinonzi influencer marketing chisiri

Influencer marketing haisi yekungotsvaga munhu ane nharaunda inobatika nekuvapa mari kuti vataure zvakanaka nezvako.. Ndozvinoita maviral celebrities. Vanofurira vanhu vakapedza nguva vachigadzira yavo brand uye vachikura vateveri vavo.

Ivo nenzira yomuzvarirwo vachava vanodzivirira mukurumbira wavo navanhu vanovimba navo. Ava ndivo vanhu vane moyo murefu uye vanotarisisa kubudirira munhau dzemagariro, muteveri mumwe chete panguva - vanhu vakaita seizvi havafarire kuita zvekushambadzira nekuda kwemari chete.

Uyewo hakusi kupesvedzera kushambadzira nezvekukurumidza mhedzisiro. Imhando imwechete yekunonoka uye yakatsiga nzira sesocial media uye kushambadzira zvemukati, uko mushandirapamwe wako usiri wekutengesa zvakananga zvigadzirwa zvako. Pane kudaro, ndezvekuratidza masimba ako, kuvimbika, uye hutungamiriri hwepfungwa mukati meindasitiri yako. Ndezvekufanana nezvose zvaunopa.

Nekushambadzira kwesocial media, ndezvekuwana mhando yevateveri vanozovimbika uye vanobatikana. Saka zvinoyedza kufunga kuti kujoinha masimba neanofurira ichave nzira iri nyore yekupinda mumoyo nepfungwa dzevateveri vavo, hazvisi nyore, Zvisinei. Nekuti kuti uzvibatanidze nevanofurira, iwe unofanirwa kuwana kuvimba kwavo neruremekedzo.

Nzira yekugadzira sei influencer marketing strategy?

Kufanana nechero nzira yekushambadzira, chirongwa chekufurira chinoda kunanga nemaune uye kuronga. Iwe haugone kuwana budiriro yehungwaru nekutumira zvinhu zvemahara kune wese anobvunza kana kune shamwari dzako dziripo uye vaunoziva.

1. Mawaniro evanofurira uye mabhadhare

Kufanana nechero nzira, tsvakurudzo ndiyo danho rokutanga. Sarudza chikuva chaunoda kutarisa pachiri chekutanga. Iwe unogona kugara uchiwedzera kune mamwe mapuratifomu gare gare, asi kana iwe uchangotanga kunze, namatira kune imwe. Sezvineiwo, mhando yako inofanirwa kunge yatovepo pane ino network kana kutsvaga kusimudzira ipapo.

Kana usingazive pekutangira, kuterera munharaunda kunogona kukubatsira kuona kuti vanhu vari kutaura papi nezveindasitiri yako uye mhando yako, uye zvinogona kukubatsira kuwana manzwi ane simba muindasitiri yako papuratifomu yega yega. .

Indasitiri yaunoshanda mairi yakakoshawo kana uchifunga kushandisa pesvedzero yekushambadzira zano. Runako uye mhando dzemafashoni dzinopenya pa Instagram neYouTube. Iyo vhidhiyo yemitambo indasitiri inotonga paTwitch.

Munguva yako yekutsvagisa, tarisa mhando yevanokurudzira vaunofarira. Uri kutsvaga vane mukurumbira vane hukuru hwekutevera? Kana kuti micro influencers ine vateveri vasingasviki zviuru zviviri? Zvichida chimwe chinhu pakati 5 uye 10 vanyoreri ndizvo zvaunofarira. Chero chipi chaunosarudza kuisa pfungwa pachiri chinosarudza bhajeti yako.

Muripo unosiyanawo zvisingaite, saka ive shuwa yekutarisa mareti akajairwa emhando idzi dzevapesvedzera. Micro influencers vanowanzo tarisa pane mashoma misoro uye kugamuchira zvigadzirwa.

Mamwe mamicro influencers anoshanda akazvimirira nepo mamwe achimiririrwa neajenti kana network. Nepo maakaundi mahombe uye vane mukurumbira vachada muripo uye vangatopfuura nemumiriri wetarenda.

2. Gadzira bhajeti uye manejimendi manejimendi

Iye zvino zvaunenge uine pfungwa yezvinofurira zvinofanirwa kubhadharwa, iwe unofanirwa kugadzira yako bhajeti. Zvakare, ita shuwa yekuisa iyo nguva inotora kuronga, kuita, uye kuongorora yako pesvedzera chirongwa. Kumhanyisa yakabudirira kukurudzira kushambadzira kushambadzira hakusi " gadza-uye-ende ". Izvi zvinosanganisira kunyatsotarisisa nekutevera.

Kusiyana neayo otomatiki ekushambadzira zano, vapesvedzera vanhu uye vanowanzo dzikamisa kudyidzana kwakawanda, saka vamwe vanogona kusarira mukuzvipira kwavo kutumira nenguva kana kukanganisa muma tag ako akakumbira kana kufona kuita chiito.

Iwe unozofanirwa kuve nenguva yekujairana nehukama uhu kuti uhukudziridze uye nekunatsa nzira yako kuburikidza neruzivo rwezvinoshanda uye zvisingashande mu niche yako.

3. Sarudza pane zvinangwa uye meseji yekutaura

Zvikonzero zviviri zvakajairika zvekushandisa influencer kushambadzira ndezvekuwedzera ruzivo rwemhando uye kuwedzera kutengesa. Nekudaro, pachinzvimbo chekutsanangura izvi zvibodzwa zvakajairika sezvinangwa zvako zviviri, zvichanyanya kushanda kuvhura zano rako nekugadzirisa zvinodikanwa zvemhando yako.

Zvimwe iwe unoda kuwedzera vatengi vako muhuwandu hwevadiki. Kana kuti iwe unoda kuwedzera kune boka revashandisi idzva rine chigadzirwa chitsva. Kana kuti iwe unoda kufuratira mafambiro uye shandisa vanofurira kutaura nezve yako mhando tsika.

Vanofurira vane kugona kusvika kune vateereri chaivo. Panzvimbo pekuvimba nezviuru zvevateveri, vapesvedzera vanozobatsira kuona kuti vateereri vakanangwa zvakanyanya vangave vachifarira chigadzirwa chako vanoverenga uye vanobatana nezvako.

Influencer yemukati ine matauriro ekutaura uye rondedzero yemunhu inobatsira kusiyanisa zvinyorwa izvi kubva kurudzi rwechiratidziro kana zvekutengesa-zvakanangana neiyo mhando inogona kuitirwa chigadzirwa chimwe chete pachekudya chayo.

Mharidzo yako yakakosha sechinangwa chako. Nepo iwe usingade kukanganisa hunyanzvi uye kusarudzika kweanofurira, iwe haudiwo kuti vatumire chero chinhu chisingaenderane nemushandirapamwe wako.

Ratidza kuti iwe unoda kuronga sei yako pesvedzero yekushambadzira mushandirapamwe uye meseji kuti ugogona kunamatira nayo gare gare.

4. Influencer Outreach: Mabatiro Ekuita MaInfluencers

Kudzokera kunhanho yekutanga: tsvakurudzo. Nechirongwa chakamisikidzwa chakatenderedza network yako, zvibodzwa zvako, uye marudzi evapesvedzera aunoda kunanga, isu tinodzoka kuzotsvaga nzira yekuwana ivo vanofurira vakakodzera kushanda navo.

Paunenge uchiita tsvakiridzo iyi, chengeta zvinotevera mupfungwa:

• Anofurira anototumira zvinhu zvakafanana kubasa rako here? Semuenzaniso, kana iwe uri resitorendi uye uchida kusimudzira menyu nyowani, unofanirwa kutsvaga vanofurira vanogara vachitumira nezvekudya kweresitorendi uye chikafu chavanodya.
• Zviri pamutemo here? Izvi zvinoreva kupuruzira kuburikidza nekudya kwavo uye nekudzvanya pane zvakatumirwa. Chiyero chakaderera chekubatana chinoenderana nehuwandu hwevateveri uye spammy mazwi zviratidzo zveakaunti yekubiridzira.
• Vakamboshanda nemhando dzakafanana here? Zvichienderana nerudzi rwemupesvedzeri wauri kutsvaga, ane ruzivo anopesvedzera anogona kukuratidza kit yekudhinda ine portfolio yebasa ravo. Kunyanya iwe kwaunodyara mune influencer, ndozvauchazoda kuzviongorora.

5. Ongorora uye natsa zano rako

Kunyangwe kana mushandirapamwe wako wekushambadzira uchienderera mberi, unofanirwa kunge uine mazuva akatemerwa aunoyera mafambiro ayo. Chikamu chinotevera chegwaro rino chinotsanangura nzira yekutevera mibairo yako. Haasi ese macampaign anobudirira, asi ndinovimba unodzidza neimwe neimwe.

Nzira yekuyera sei kuita kwemushandirapamwe wekushambadzira?

Nzvimbo dzekuyera dzichaenderana zvakanyanya nezvinangwa zvako. Zvizhinji zvichange zvisina hukama neako pesvedzero yekushambadzira kushambadzira. Dzimwe dzenzvimbo dzakajairika dzekuyera dzinosanganisira:

1. Vateereri vanosvika
2. Matsimba
3. Engagement (macomments, likes, shares)
4. Tsitsi
5. High quality content
6. Shanduko:

• Kukura kwevanyoreri vako
• Kutaurwa kwechiratidzo
• Traffic kune chaiyo yekumisikidza peji / webhusaiti - Fomu Rinozadza
• Kunyoreswa kune tsamba yenhau / Kunyoreswa
• Kukura muhuwandu hwevashandisi vechigadzirwa chako / sevhisi
• Kutengesa kunowedzera

mhedziso

Vanofurira vari pano kuti vagare, asi nzira iyo nyika yekushambadzira inotaridzika uye inoshanda yachinja zvakanyanya munguva pfupi, uye makore mashanu kubva zvino anogona kunge akasiyana zvakanyanya kubva nhasi. Gwaro iri richakubatsira kuti utange kuvaka zano rako, asi senge chero nzira yemagariro, zvakakosha kuti uve wakagadzirira shanduko.

Asi, kunyangwe paine zvakasarudzika zvekushanda nevanokurudzira, kumisa mushandirapamwe kwakafanana neakawanda ekushambadzira mishandirapamwe: tsvagiridzo, isa bhajeti, isa zvibodzwa, tsvaga vako vanokukurudzira, uye wongororo nekudzokorora.

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