Nzira yekunyora sei chirongwa chebhizimisi chinogutsa?

Kana bhizinesi rako riri rose mumusoro mako, zvakaoma kugonesa vanokweretesa uye vanoisa mari kuti une bhizinesi rinovimbika. Uye apa ndipo chaipo panouya chirongwa chebhizinesi.

Ichi chinozivikanwa manejimendi chishandiso chakanyanya gwaro rakanyorwa rinotsanangura zvauri, zvauri kuronga kuita, maitiro aunoronga kukunda njodzi dziripo uye kuunza zvinotarisirwa kudzoka.

Kazhinji vanhu vanofunga nezvezvirongwa zvebhizinesi sekungogumira pakutanga mabhizinesi matsva kana kunyorera zvikwereti zvebhizinesi. Aiwa, iwo akakoshawo kumhanyisa bhizinesi nehurongwa hwakajeka, hwakanyatso tsvagurudza.

Chirongwa chebhizinesi chinomanikidza chinopa kongiri, humbowo hwechokwadi hwekuti zano rako rebhizinesi rine musoro uye rine musoro uye ane mikana yese yekubudirira.

Ndiani anofanira kugonesa bhizinesi rako chirongwa?

Chekutanga uye chakakosha, hurongwa hwebhizinesi rako hunofanirwa kukugonesa kuti zano rako rebhizinesi harisi kurota chete, asi rinogona kuve chokwadi chinoshanda. Vanamuzvinabhizinesi ndivo vanhu vane chivimbo, vakanaka uye vane simba.

Mushure mekuongorora zvine mutsindo zvaunoda capital, zvigadzirwa kana masevhisi, kukwikwidza, zvirongwa zvekushambadzira uye purofiti inogona, iwe uchave nezano riri nani remikana yako yekubudirira. Uye kana iwe usina kugutsikana, zvakanaka: tora nhanho kumashure uye gadzirisa pfungwa dzako nezvirongwa.

Ndiani anofarira chirongwa chako chebhizinesi?

Mabviro anogona kuita mari

Kunyangwe iwe uchida mari yembeu kubva kubhangi kana kubva kushamwari nehama, chirongwa chako chebhizinesi chinogona kukubatsira kuita nyaya hombe. Zvinyorwa zvemari zvinogona kuratidza kwawakanga uri. Maonero emari anotsanangura kwaunoronga kuenda.

Urongwa hwebhizinesi rako hunoratidza kuti uchasvika sei ikoko. Kukweretesa kunosanganisira njodzi, uye chirongwa chakanaka chebhizinesi chinogona kubatsira vanokweretesa kunzwisisa uye kuyera njodzi iyi, zvichiwedzera mikana yako yekubvumidzwa.

Vanogona kushamwaridzana uye vanoisa mari

Kana zvasvika kushamwari nemhuri, kugovera bhizinesi rako chirongwa chingave chisingadikanwi (kunyangwe zvichigona kubatsira). Vamwe vanoisa mari, kusanganisira ngirozi vanoisa mari kana venture capitalists, kazhinji vanoda chirongwa chebhizinesi kuti uongorore bhizinesi rako.

Vashandi vanokwanisa

Paunenge uchida kukwezva tarenda, iwe unoda chimwe chinhu kuratidza vashandi venguva yemberi sezvo iwe uchiri muchikamu chekutanga.

Pakutanga, bhizinesi rako rine pfungwa pane chokwadi, saka chirongwa chako chebhizinesi chinogona kubatsira vangangove vashandi kunzwisisa zvinangwa zvako uye, zvakanyanya kukosha, nzvimbo yavo mukukubatsira iwe kuzadzisa izvo zvinangwa.

Zvinogoneka majoint ventures

Kudyidzana kwakafanana nekudyidzana pakati pemabhizinesi maviri. Kudyidzana chibvumirano chepamutemo chekugovana basa - uye kugovera mari uye purofiti. Sebhizinesi idzva, unogona kunge uri huwandu husingazivikanwe mumusika wako. Kugadzira mubatanidzwa nemumwe wakamisikidzwa kunogona kuita mutsauko wese mukubvisa bhizinesi rako pasi.

Asi pamusoro pezvose, chirongwa chako chebhizinesi chinofanira kukugonesa kuti zvine musoro kufambira mberi. Zvino ngatitarisei chikamu chekutanga chehurongwa hwebhizinesi rako: pfupiso yevakuru.

Pfupiso yechirongwa chebhizinesi

Pfupiso yevakuru ipfupiso pfupi yechinangwa chebhizinesi rako uye zvinangwa. Kunyangwe zvingave zvakaoma kukwana papeji rimwe kana maviri, pfupiso yakanaka inosanganisira:

• Tsanangudzo pfupi yezvigadzirwa zvako nemasevhisi
• Pfupiso yezvinangwa zvako
• Tsanangudzo yakasimba yemusika wekambani yako
• Kururamisa kwepamusoro-soro kwekuita (kusanganisira kutarisisa kwekukurumidza kwemakwikwi ako uye mukana wekukwikwidza)
• Chiratidzo chekugona kukura
• Mhedziso yezvinodiwa nemari

Ndinoziva kuti zvinonzwika sezvizhinji, uye ndosaka kuzvigadzirisa kwakakosha. Iyo pfupiso yevakuru inowanzova chikamu chesarudzo cheurongwa hwebhizinesi rako.

Kambani huru inogadzirisa matambudziko evatengi. Kana pfupiso yako yepamusoro isingakwanise kutsanangura zvakajeka, mune rimwe kana maviri mapeji, kuti bhizinesi rako richagadzirisa sei rimwe dambudziko uye nekushandura purofiti, mukana mukana haupo - kana hurongwa hwako hwekushandisa mukana chaiwo hausi. zvakanaka.

Saka funga nezvayo semufananidzo weurongwa hwebhizinesi rako. Usayedze ku "hype" bhizinesi rako - edza kubatsira muverengi akabatikana kuwana zano rakanaka rezvaunoronga kuita, maitiro aunoronga kuzviita, uye sei.

Sezvo chirongwa chebhizinesi chichifanira kunyanya kukubatsira kutanga nekukura bhizinesi rako, pfupiso yako yepamusoro inofanirwa kukubatsira kuita zvinotevera.

Rondedzera zvinangwa zvako

Kupa mucherechedzo webhizinesi rako kunogona kuve kwakaoma, kunyanya kana iwe uchiri mumatanho ekuronga. Kana iwe uchitova nebhizinesi riripo, kupfupisa bhizinesi rako razvino kunofanira kunge kuri nyore; zvinogona kuoma zvakanyanya kutsanangura zvauri kuronga kuva. Saka tanga nekutora nhanho kumashure.

Funga nezvezvigadzirwa nemasevhisi auchapa, kuti unopa sei zvinhu izvozvo. Chii chaunoda kupa zvinhu izvi kuna, ndiani chaizvo anozopa zvinhu izvi, uye zvakanyanya kukosha, waunozopa zvinhu izvi.

Tora muenzaniso webhizimusi redu rekurojesa mabhasikoro. Inoshumira vatengi vezvitoro. Iyo ine chikamu chepamhepo, asi bhizinesi repakati rakavakirwa pakutarisana-ne-kutarisana kutengeserana kwekurojesa bhasikoro nerutsigiro.

Saka iwe unozoda nzvimbo chaiyo, mabhasikoro, maraki, maturusi nemidziyo yekutsigira, uye zvimwe zvinhu zvine chekuita nezvidhinha-nedhaka.

Iwe uchada vashandi vane hunyanzvi hwakanyanya hwakaiswa kuti ushumire vatengi ava, uye iwe uchada chirongwa chekushandisa kutungamira mashandiro ako ezuva nezuva.

Zvinangwa

• Wana musika mukuru wekurojesa bhasikoro mudunhu
• Gadzira mambure emari ye235 pakupera kwegore rechipiri rekushanda
• Deredzai mari yekutsiva yekurenda nekuchengetedza 7% attrition rate pamidziyo iripo (industry average i12%).

Makiyi ekubudirira

• Ipa michina yemhando yepamusoro, kutsvaga giya iri zvakachipa sezvinobvira kuburikidza nehukama huripo nevagadziri vegiya uye zvimwe zvitoro zvemabhasikoro
• Shandisa zviratidzo kukwezva vashanyi kuenda kusango renyika, tichiratidzira mutengo wedu uye mukana webasa
• Gadzira zvimwe zvinhu zviri nyore kuti mutengi akunde kushaikwa kunofungidzirwa kwekureruka kune vatengi vanoronga kufamba migwagwa uye nzira chinhambwe kubva kuchitoro chedu.
• Gadzira mapurogiramu ekukurudzira uye kuchengetwa kwevatengi kuwedzera hukama hwevatengi uye kugadzira izwi rakanaka remuromo

Zvichingoenda zvakadaro …

Sumai Zvigadzirwa uye Masevhisi

Muchikamu cheZvigadzirwa neSevhisi cheurongwa hwebhizinesi rako, iwe zvakajeka - hongu - tsanangura zvigadzirwa nemasevhisi achapihwa nebhizinesi rako. Ramba uchifunga kuti tsananguro yakadzama kana yehunyanzvi haina kudikanwa uye zvirokwazvo haina kukurudzirwa. Shandisa mazwi akareruka uye dzivirira indasitiri buzzwords.

Kune rimwe divi, zvakakosha kutsanangura kuti zvigadzirwa zvekambani nemasevhisi zvichasiyana sei nemakwikwi. Izvo zvakafanana zvinoenda pakutsanangura kuti nei zvigadzirwa zvako nemasevhisi zvichidikanwa kana pasina musika uripo.

Patents, copyrights uye trademarks zvaunazvo kana zvawakanyorera zvinofanirwa kunyorwa muchikamu chino.

Zvichienderana nemhando yebhizinesi rako, yako Zvigadzirwa uye Sevhisi chikamu chinogona kunge chakareba kana kupfupika. Kana bhizinesi rako rakanangana nezvigadzirwa, iwe unozoda kupedza nguva yakawanda uchitsanangura izvo zvigadzirwa.

Kana ukaronga kutengesa chinhu chakakosha uye kiyi yekubudirira kwako, toti, mitengo yemakwikwi, pamwe haufanire kupa zvakakosha zvigadzirwa.

Kana ukaronga kutengesa chigadzirwa chinowanikwa nyore nyore munzvimbo dzakasiyana-siyana, kiyi yebhizinesi rako inogona kunge isiri chigadzirwa chacho asi kugona kwako kutengesa zvine pundutso kupfuura vakwikwidzi vako.

Asi kana uri kugadzira chigadzirwa chitsva (kana sevhisi), iva nechokwadi chekutsanangura zvizere kuti chigadzirwa chacho chii, mashandisiro acho, kukosha kwayo, nezvimwewo, kana zvisina kudaro vaverengi vako havazove neruzivo rwakakwana kuti vaongorore bhizinesi rako.

Mikana yemusika

Tsvakurudzo yemusika zvakakosha pakubudirira kwebhizinesi. Urongwa hwakanaka hwebhizinesi hunoongorora uye kuongorora huwandu hwevatengi, tsika dzekutenga, kutenderera kwekutenga, uye kuda kutora zvigadzirwa zvitsva nemasevhisi.

Maitiro acho anotanga nekunzwisisa musika wako nemikana inowanikwa mumusika iwoyo. Uye zvinoreva kuti uchafanirwa kuita tsvakiridzo. Usati watanga bhizinesi, unofanirwa kuve nechokwadi kuti pane musika unoshanda wezvaunoronga kupa.

Iyi nzira inoda kubvunza, uye kunyanya kupindura, yakawanda yemibvunzo. Kunyanya iwe uchipindura mibvunzo inotevera, zviri nani iwe unonzwisisa musika wako.

Tanga nekuongorora musika pamwero wakanyanya, uchipindura mibvunzo mishoma yepamusoro-soro nezvemusika wako neindasitiri:

• Kukura kwemusika kwakadii? Iri kukura, yakagadzikana here kana kuti iri kuderera?
• Indasitiri yacho iri kukura here, yakagadzikana kana kuti iri kuderera?
• Ndeipi chikamu chemusika chandinoda kunanga? Ndeapi huwandu hwevanhu uye maitiro anoumba musika wandinoronga kunanga?
• Kudiwa kwezvigadzirwa zvangu nemasevhisi kuri kuwedzera kana kudzikira here?
• Ndinogona here kuzvisiyanisa kubva kumakwikwi nenzira iyo vatengi vanozowana yakakosha? Kana zvakadaro, ndingazvisiyanisa zvine pundutso here?
• Vatengi vanotarisira kubhadhara chii kune zvigadzirwa zvangu nemasevhisi? Ivo vanotorwa sechinhu chekutengesa here kana sevanhu vakagadzirirwa uye vakasarudzika?

Sezvineiwo, watoita zvimwe zvegumbo. Wakatotsanangura uye kumepu zvigadzirwa nemasevhisi ako.

Ita chirevo chekutengesa uye chekutengesa

Kupa zvigadzirwa zvikuru nemasevhisi zvinoshamisa, asi vatengi vanofanirwa kunyatsoziva kuti izvi zvigadzirwa nemasevhisi zviripo. Ichi ndicho chikonzero zvirongwa zvekutengesa uye mazano zvakakosha pakubudirira kwebhizimisi.

Asi ramba uchifunga kuti kushambadzira hakusi kungoshambadza. Kushambadzira - kungave kushambadza, hukama neveruzhinji, mabhuku ekusimudzira, nezvimwe. - ndeyekudyara mukukura kwebhizinesi rako.

Kungofanana nekumwe kudyara kwaungaita, mari inoshandiswa pakushambadzira inofanirwa kuunza kudzoka pakudyara. (Nei kuita mari neimwe nzira?) Nepo kudzoka ikoko kungangova kuyerera kwemari kwakakura, zvirongwa zvakanaka zvokushambadzira zvinoshandura kuva kutengesa kwakakwirira uye purofiti.

Saka usangoronga kushandisa mari pane zvakasiyana siyana zvekushambadzira. Ita basa rako rechikoro uye gadzira chirongwa chekushambadzira chakangwara.

Danho rekugadzira chirongwa chako chekushambadzira

Tarisa pamusika wako waunoda. Ndivanaani vatengi vako? Zvinangwa zvako zviripi? Ndiani anoita zvisarudzo? Sarudza kuti unokwanisa sei kusvika kune vangangove vatengi.

Ongorora makwikwi ako. Urongwa hwako hwekushambadzira hunofanira kukusiyanisa nevakwikwidzi vako uye unogona kumira kunze kana uchiziva vakwikwidzi vako. Ziva vakwikwidzi vako nekuunganidza ruzivo nezve zvigadzirwa zvavo, masevhisi, mhando, mitengo uye mishandirapamwe yekushambadzira.

Panyaya yekushambadzira, ndezvipi vakwikwidzi vako vari kuita zvakanaka? Chii chiri utera hwavo? Iwe unogona sei kugadzira chirongwa chekushambadzira chinoratidza mabhenefiti aunopa vatengi?

Funga nezvemhando yako. Maonero anoita vatengi bhizinesi rako ane chekuita nekutengesa. Chirongwa chako chekushambadzira chinofanira kugara chichisimbisa uye kuwedzera mhando yako.

Usati watanga kutengesa bhizinesi rako, funga nezvekuti unoda kuti kushambadzira kwako kuratidze bhizinesi rako uye zvigadzirwa nemasevhisi ako. Kushambadzira ndiko chiso chevatengi vako vangangove - ive shuwa yekuisa chiso chako chakanakisa kumberi.

Funga nezvezvinobatsira. Ndeapi matambudziko aunogadzirisa? Ndezvipi zvikomborero zvaunopa? Vatengi havafungi maererano nezvigadzirwa, vanofunga maererano nemabhenefiti uye mhinduro.

Urongwa hwako hwekushambadzira hunofanira kunyatso ratidza mabhenefiti achagamuchirwa nevatengi. Tarisa pane izvo vatengi vanowana pane izvo zvaunopa.

Tarisa pakusiyanisa. Zvigadzirwa zvako nemasevhisi zvinofanirwa kumira kunze kwemakwikwi neimwe nzira. Iwe uchakwikwidza sei pamutengo, chigadzirwa kana sevhisi? Tevere, tarisa pakupa ruzivo uye ma backups ehurongwa hwako hwekushambadzira.

Ipa zvakanakira kukwikwidza

The Competitive Analysis chikamu cheurongwa hwebhizimisi rako rakatsaurirwa kuongorora makwikwi ako - zvose zviri zviviri makwikwi ako uye vanogona kukwikwidza vanogona kupinda mumusika wako.

Bhizinesi rega rega rine makwikwi. Kunzwisisa kusimba uye kusasimba kwevakwikwidzi vako - kana vangangokwikwidza - kwakakosha kuti uve nechokwadi chekupona uye kukura kwebhizinesi rako.

Kunyangwe iwe usingade kuhaya muongorori wega, unofanirwa kuongorora vakwikwidzi vako nguva nenguva, kunyangwe ukaronga kuita bhizinesi diki chete. Muchokwadi, mabhizinesi madiki anogona kunyanya kuve panjodzi yekukwikwidza, kunyanya kana makambani matsva apinda mumusika.

Kuongorora kwemakwikwi kunogona kuve kwakaoma zvakanyanya uye kutora nguva, asi hazvifanirwe kudaro. Heino maitiro akareruka aunogona kutevera kuona, kuongorora, uye kuona masimba neutera hwevakwikwidzi vako.

Mbiri yevakwikwidzi vemazuva ano

Kutanga, gadzira chimiro chakakosha cheumwe neumwe wako anokwikwidza. Semuenzaniso, kana ukaronga kuvhura chitoro chezvitoro, unogona kunge uine zvitoro zvitatu zvinokwikwidza pamusika wako.

Vatengesi vepamhepo vanozopawo makwikwi, asi kunyatsoongorora makambani aya hakuzobatsiri zvakanyanya kunze kwekunge iwe wafungawo kutengesa zvekushandisa muhofisi online.

Kuita kuti maitiro ave nyore, tarisa pakuongorora makambani auchange uchikwikwidza nawo zvakananga. Kana iwe uri kufunga nezvekutanga accounting femu, unenge uchikwikwidza nemamwe mafemu eakaunzi munharaunda yako.

Zvekare, kana iwe uchimhanyisa chitoro chembatya, uri kukwikwidzawo nevatengesi vepamhepo, asi hapana zvakawanda zvaunogona kuita nezverudzi irworwo rwemakwikwi kunze kwekushanda nesimba kuti uzvitsaure nedzimwe nzira: basa guru, vanhu vanotengeserana vane ushamwari, maawa ari nyore, kunyatsonzwisisa vatengi vako, nezvimwe.

Kana wangoona vakwikwidzi vako vepamusoro, pindura iyi mibvunzo nezvemumwe nemumwe wavo. Uye iva nechinangwa. Zviri nyore kuona kusasimba kwevakwikwidzi vako, asi zviri nyore kuziva maitiro avanogona kukupfuura:

• Ndeapi masimba avo? Mutengo, sevhisi, kurerukirwa, uye hombe yekuverenga inzvimbo dzese dzaungave panjodzi.
• Chii chiri utera hwavo? Utera mikana yaunofanira kuronga kushandisa.
• Ndezvipi zvinangwa zvavo zvinokosha? Vari kutsvaga kuwana mugove wemusika here? Vari kuyedza kubata vatengi vekutanga? Ona indasitiri yako nemeso avo. Chii chavari kuedza kuwana?
• Ndedzipi nzira dzekutengesa dzavanoshandisa? Tarisa kushambadzira kwavo, PR, nezvimwe.
• Unogona sei kutora chikamu chemusika kubva kubhizinesi ravo?
• Vachaita sei kana wapinda mumusika?

Ziva vangangokwikwidza

Zvinogona kuve zvakaoma kufanotaura kuti rinhi uye kupi vakwikwidzi vatsva vangaonekwa. Kuti utange, gara uchitsvaga nhau nezve indasitiri yako, zvigadzirwa, masevhisi, uye musika wakanangana.

Asi kune dzimwe nzira dzekufanotaura kuti makwikwi angakutevera riini mumusika. Vamwe vanhu vanogona kuona mukana wakafanana waunoona. Funga nezvebhizinesi rako uye indasitiri yako, uye kana anotevera mamiriro aripo, unogona kutarisana nemakwikwi:

• Indasitiri inofarira mibairo yakakwira
• Kupinda mumusika kuri nyore uye hakudhure
• Misika iri kukura - iyo inokurumidza kukura, inowedzera njodzi yekukwikwidza
• Kutengesa uye kudiwa kuri pasi - kupa kwakaderera uye kudiwa kwakakwira
• Kune makwikwi mashoma, saka kune "nzvimbo" yakawanda yekuti vamwe vapinde mumusika

Kazhinji, kana kushandira musika wako kuchiita kunge kuri nyore, unogona kufunga zvakachengeteka kuti vakwikwidzi vachapinda mumusika wako. Urongwa hwebhizimisi hwakanaka hunotarisira uye hunofunga nezvevakwikwidzi vatsva.

Gadzira bhizinesi rako modhi

Kuvaka chirongwa chinomanikidza chebhizinesi kunosanganisira kuona iyo bhizinesi modhi yebhizinesi rako. Ichi chikamu chinozvikweretesa zvakanyanya mukuvandudza kwematafura ekufungidzira kwemari.

Matafura maviri anofanirwa kuoneka zvine mutsindo kuti aratidze ayo ehupfumi modhi: 

Tafura yezvishoma zvinotarisirwa kuchinja

Tafura iyi inofanirwa kuburitsa zvine hungwaru mutengo unotarisirwa. Nokuda kweizvi, zvakakosha kuenzanisa:

• Huwandu hwekutengesa kunowanikwa pazuva uye avhareji tswanda yemutengi.
• Mutengo une chekuita nekugadzirwa uye kushanda kwebhizinesi rake (rendi kana nzvimbo yekurenda, mutengo wekugadzira chigadzirwa kana kupa sevhisi, mutengo wekutenga zvigadzirwa, kubhadhara chikwereti, mutero, mihoro, muripo mukuru, nezvimwewo). 

Pakupedzisira, kuenzanisa mararamiro ayo ehupfumi neaya anoitwa munharaunda inotarirwa inoita kuti zvikwanise kuongorora kukosha kwebhizimisi rayo. 

Tafura pahurongwa hwemari

Zvekare, ndezvekuona zvinhu sezvazviri. Kuzvidira kuderedza zvaunoda zvemari kuti uwane mari zviri nyore kungave kukanganisa. Izvi zvingadudzirwa setarisiro yakaipa kune chikamu chevatariri.

Chirongwa chemari chinofanira kutsanangura:

• Zvese zvinodiwa zvinodiwa kuti utange basa rayo;
• Zviwanikwa zvakatounganidzwa (zviwanikwa zvemukati).

Mhedzisiro: mutsauko pakati pezviviri unoita kuti zvikwanise kuona kudiwa kwayo kwemari yekunze.

Sarudza chimiro chepamutemo chebhizinesi rako

Sarudzo yemhando yepamutemo yebhizinesi rako ichaita basa mukusimudzira bhizinesi rako modhi uye chirongwa chebhizinesi. Zvichienderana nemamiriro emutemo akasarudzwa, mutero unoshanda uye hutongi hwemagariro uye mari inoenderana (mutero wemitero, miripo yemagariro uye mari yekutonga) ichave yakasiyana.

Iyi mitengo inofanirwa kuverengerwa mukufanotaura kwemari yekugadzira uye kushanda kwekambani yake.

Mukuwedzera, panguva ino, zvakakosha kuva nemafungiro enzvimbo yekugara kwekambani yeramangwana (nemumwe wevatangi, munzvimbo yekushanda pamwe chete, nekambani yekutonga, munzvimbo yekutengeserana, nezvimwewo. )

Tsvaga mari yako

Panguva ino yekunyora chirongwa chake chebhizinesi, muzvinabhizimusi ane zvese zvakakosha izvo zvinoratidzira bhizinesi rake uye izvo zvinomutendera kuti asvike, nekufamba kwenguva, iyo yekutyora-nyangwe poindi.

Kuti upedze kuvaka chirongwa chebhizinesi, chasara kudonongodza mhinduro dzekunze dzekambani yako.

Kuti utange kukunda mari yekunze, inodiwa pakutangwa kwebasa rayo, kuve nehurongwa hwebhizinesi kwakakosha. Kupa hurongwa hwakasimba hwebhizinesi kunoita kuti zvive nyore kuwana mari kubva kune vangangove vanoisa mari, mabhanga kana kunyange rubatsiro rwenyika mukugadzira bhizinesi.