Nzvimbo yekushambadzira kwedhijitari mubhizinesi

Nekuuya kwedigital, kushambadzira kwachinja zvakadzama mumakore achangopfuura. Kuonekwa kwemasocial network, kusimuka kwedata, zvishandiso zvitsva zve automation ... Saka zvakawanda zvitsva zviri kugadzirisa maitiro ekushambadzira mukati memasangano. Muchirevo chechinyorwa chino, ndeipi ikozvino nzvimbo yekushambadzira kwedhijitari pamwoyo webhizinesi zano?

Ichi chinyorwa chinopa maonero akajeka ezvirikuitika uye nzira iyo kushambadzira kwedhijitari kuri kuzvisimbisa sechinhu chehunyanzvi mune yayo pachayo padivi pekushambadzira kwechinyakare. Kunyanya, isu tichaona madhipatimendi ekushambadzira ari kutora maturusi matsva ekudyidzana nevatengi vavo uye tarisiro padhijitari chiteshi.

Digital marketing pasina mubvunzo inomiririra lever yekukura uye innovation iyo hapana sangano rinogona kufuratira ikozvino! Muchikamu chino, tinokuratidza nzvimbo yekushambadzira kwedhijitari mubhizinesi. Asi chekutanga, heino software inobvumidza iwe kushandura tarisiro yako kuva vatengi.

🥀 Chii chinonzi digital marketing strategy

Digital marketing nzira dzinobatsira vatengesi kugadza zvinangwa. Ivo zvakare vanobatsira kunanga vateereri uye kugadzira dhijitari yekushambadzira chirongwa chinosvika zvakanyanya kune avo vateereri. Mazano aya anopa gwara remushandirapamwe kana chirongwa uye hwaro hwekuongorora zvabuda.

Nhasi, zvese zviri digital uye kushambadzira kwedhijitari kwakabatanidzwa mune angangoita ese maficha ebhizinesi, kushandura zvakanyanya nzira iyo makambani anotaurirana nevatengi vavo uye nekuendesa kukosha kwavari.

Saka, kana bhizinesi rako risingakwanise kuita uye kuita dhijitari yekushambadzira dhijitari mumusika unoramba uchikura wepasirese wepamhepo, haugone kukwikwidza.

🥀 Digital marketing channels: a cross-channel strategy

Kushambadzira kwemuchinjiko, kushambadzira-channel, kushambadzira kwemnichannel, kana chero nguva yaunoda, ndeyekuita nemutengi wako kana tarisiro pamatanho ese edhijitari uye pamidziyo yese.

Kubva kuinbox uye social media kusvika kumalaptops, mahwendefa uye mafoni, vatengi vemazuva ano vanofamba zvisina mutsetse uye vanotarisira kuti iwe unge uripo navo, uchiunza yakajeka uye yakabatanidzwa.

Kuti ikubatsire kuvaka yakabudirira muchinjika-chiteshi chekushambadzira zano, heano anonyanya kushandiswa edhijitari chiteshi:

✔️ Kushambadzira ne e-mail

Kushambadzira neemail ndeimwe yemhando dzekare uye dzinozivikanwa kwazvo dzekushambadzira kwedhijitari. Iyi tekinoroji inoshandiswa nenyanzvi mune B2B uye B2C kushambadzira. Nekushambadzira email, iwe unounganidza data revatengi pane akasiyana ma touchpoints murwendo rwevatengi.

Nekuisa ruzivo urwu muchikamu, unonzwisisa zvaunofarira vatengi vako uye pakupedzisira wowana mvumo yekuvawedzera kune yako yetsamba zvinyorwa.

Email zvemukati zvinogona kusanganisira ruzivo nezve zvigadzirwa nemasevhisi ako, nhau nezvebhizinesi rako. Inogonawo kunge iine zvinopihwa zvemunhu, zvipupuriro zvevatengi, zvinongedzo kune zvidzidzo zvenyaya uye manotsi ehunyanzvi kana ekutengesa.

Kukosha kwakakosha pakuona kuti maemail ako ari yakavhurwa ndokuverenga, kwete kudzimwa pakarepo. Zvemukati zvemunhu uye zvakakodzera zvinopihwa zvinoenda kure mukusimudzira kubatanidzwa.

Email marketing zviri zviviri unyanzvi nesainzi. Maemail ako uye midziyo yedhijitari inofanirwa kunge ichiita. Nekudaro, panofanirwa kuve nechiyero pakati pekutumira maemail akawandisa uye kusatumira zvakakwana.

✔️ Video marketing

Vhidhiyo ndeimwe yedhijitari yekushambadzira nzira simba guru rinowanikwa. Vanhu vanoda vhidhiyo. Vanoona mavhidhiyo ekunakidzwa nekutsvaga, uye vanogovana mavhidhiyo. Muchokwadi, YouTube yakashuma vanopfuura mabhiriyoni maviri pamwedzi vakabatana vanoona. Vatengi veB2B uye vatengi veB2C vanoita sarudzo dzekutenga kuburikidza nevhidhiyo.

Kushambadzira kwevhidhiyo kunovaka ruzivo rwemhando, kunowedzera dhijitari traffic, uye kunowedzera mitengo yekutendeuka. Mavhidhiyo akaiswa mublogiti anga ari musimboti weB2B uye B2C zvekutengesa zvemukati marongero kwemakore.

Vhidhiyo kugovera ndiyo kiyi yekuwana maziso akawanda pane zvemukati mako. Ndosaka iwe uchizoda kutora mukana wechitatu-bato saiti, seYouTube, uye kusimudzira mavhidhiyo pawebhusaiti yako uye masocial media chiteshi. Kurudzira vamwe kugovera mavhidhiyo ako.

Chengetedza mavhidhiyo ako mapfupi uye akananga. Attention spans ipfupi, saka kiyi ndeye kuendesa huru zvemukati nenzira inosanganisirwa.

✔️ Social Media Marketing

Social media inzira yakanaka yekusvika kune yakatarwa, yakanangwa vateereri uye kubatana zvakananga nevatengi, vangangove vatengi, uye vadyidzani. Iyo social media platform(s) yaunoshandisa inoenderana nekuti waunoda kunanga.

Facebook ichiri chikuva chikuru chesocial media pasi rose. Twitter ichiri kufarirwa nevatengi veB2B. Heano mabhenefiti esocial media ebhizinesi rako.

Instagram uye TikTok inofarirwa zvinoshamisa nevatengi vemireniyumu uye Gen Z, uye LinkedIn inzvimbo yakanaka yekubatana nevatengi veB2B mumatanho ekutanga ekutenga.

Imwe neimwe social media platform inopa mhando dzakasiyana dzemukati, asi ese ari akanyanya vhidhiyo / mufananidzo wakatarisana. Saka, paunenge uchigadzira zvinyorwa, gara uchifunga kuti unoda kugovera sei pasocial media, uye wozozvigadzirisa zvakakodzera.

Mapuratifomu akasiyana acharamba achibuda, saka vatengesi vanofanirwa kugara vachichinja maitiro ekushambadzira edhijitari kuti vawane zvakanyanya kubva papuratifomu yega yega iripo.

Somuenzaniso, TikTok yakanga isipo Gunyana 2016 isati yasvika, uye nhasi ine vashandisi vanoshanda kupfuura LinkedIn, Twitter, Pinterest uye Snapchat. Hezvino zvakavanzika zvekuita mari paTikTok muna 2021

✔️ SMS (SMS uye MMS)

Mushure mekushambadzira email, kutumira mameseji ndiko nzira yakananga zvikuru kusvika kune vatengi. Asi senge social media, mameseji anofanirwa kuve mapfupi kuti ashande. Zvikwata zvekushambadzira zvinogona kutora mukana wemeseji mapfupi masevhisi (SMS) ari mameseji chete kana mameseji emultimedia (MMS) anogona kusanganisira mavhidhiyo uye magif.

✔️ Content marketing

Le content marketing inokutendera kuti ugadzirise maitiro ako kune akasiyana tarisiro uye vatengi paunenge uchipa meseji yako. Kana zviri zvauri kuita zvemunhu zvakanyanya, zvinonyanya kufarira, kukwezva, uye kubata pfungwa dzemunhu.

Nekudaro, zvirimo zvako zvinofanirwa kuenderana nechinangwa uye kufarira kwevateereri vako. Inofanirwa kupa humwe kukosha kutyaira kubatanidzwa uye shanduko.

Mhando dzemukati dzinogona kusanganisira kopi yeemail, mapeji ekumhara, infographics, e-mabhuku, marekodhi ebhizinesi, mabhena ads, mavhidhiyo, mameseji mameseji, kushambadza, matsamba enhau, kuburitswa kwenhau, press, zvinyorwa, mablogiki uye makadhi edhijitari.

Zvemukati zvinogona (uye zvinofanirwa) kushandiswa pamatanho ese, asi zvese zvirimo zvinofanirwa kunge zvine izwi rinoenderana uye meseji.

✔️ Kutsvaga Engine Optimization (SEO) uye Pay-Per-Click (PPC) Advertising

A good SEO strategy inokubvumira kuti uve pamusoro pekutsvaga pane injini dzekutsvaga. Iri zano rinokutendera iwe kutyaira traffic kune zvako zvemukati. Mhedzisiro yakanaka yeSEO inoenderana nemazwi akakosha uye peji optimization.

Kushandisa mazwi akatsvaga uye mazwi akareba emuswe (anopfuura 3 mazwi emazwi) mune zvese zvewebhu zvemukati zvinovandudza SEO uye inopa yakanakisa traffic uye shanduko mhinduro.

Kuvaka organic links kubva kune yakakwirira-chiremera chechitatu-bato mapeji ndeimwe nzira yekuvandudza mapeji masanji uye kutyaira vangangove vatengi kune zvemukati mako.

Pay-per-click (PPC) kushambadzira kunosanganisira kubhadhara kwega kwega kudzvanya pane chaiyo link. Injini dzekutsvaga uye mazhinji emasocial media masaiti anopa PPC mikana. PPC ads ichaonekwa mumafidi evatengi vako vaunotarisisa uye vangangove vatengi.

Injini yekutsvaga yekushambadzira imhando yePPC advertising inogona kuve nekukanganisa kukuru. Izvi zvinosanganisira kubhadhara injini yekutsvaga kuratidza mameseji ekushambadzira (kopi) uye chinongedzo chakakurumbira kana vashanyi vachitsvaga mazwi akakosha.

✔️ Webhusaiti kugadzira uye kushambadzira

Webhusaiti yako kazhinji ndiyo yekutanga yekusangana iyo vangangove vatengi vane bhizinesi rako uye brand yako. Yakanakisa webhu dhizaini inogona kusimudzira inowirirana branding yezvinhu zvese zvedhijitari.

Izvi zvinofanirawo kugadzira webhusaiti yako zvakanyanya mushandisi-ane hushamwari yeinjini dzekutsvaga, ichipa yakanakisa mushandisi ruzivo uye kuvandudza mwero wekushandura (kunyanya kudzvanya, kunyoreswa, nezvimwewo).

✔️ Kushambadzira kuratidza

Vatengesi vanogona kuratidza kushambadzira kwakakodzera pane yechitatu-bato saiti kuti vasvike kune mamwe tarisiro. Izvi zviziviso zvinogona kusanganisira mabhana, nzvimbo dzeparutivi, kushambadzira kwevhidhiyo uye kushambadzira kwekushambadzira kunobatana kune imwe yemawebhusaiti ako kana mapeji ekumhara.

✔️ Affiliate Marketing

Vazhinji mablogiki uye vezvenhau vezvenhau vanofurira vari affiliate vatengesi, sezvavanoshandisa mablogiki uye nhoroondo dzezvemagariro evanhu kuti vasimudzire zvakasiyana-siyana zvigadzirwa nemasevhisi. Zviri a rudzi rwekutengesa performance-based.

Vashambadziri vanobatana vanowana komisheni yekusimudzira zvimwe zvigadzirwa. Iyo yakawanda vashanyi uye vatengi ava vatengesi vanokwezva, iyo yakawanda mari iyo inobatana ichaita.

✔️ kushambadza

Zvechinyakare zvekushambadzira zvakachinja seismic mumakore mashoma apfuura. Tekinoroji yaita kuti zvikwanise kupa zvakanangwa midhiya inotenga pamapuratifomu matsva eterevhizheni akadai Netflix, Hulu, YouTube nevamwe.

Asi usavimbe neterevhizheni neredhiyo, nokuti pasinei nenhamba iri kukura yedzimwe nzira dzokuvaraidza nadzo, vanhu vachiri kuona terevhizheni uye kuteerera redhiyo.

🥀 Kushambadzira kwedhijitari kunoshanda sei?

Pane nzira dzakati wandei dzekutarisana nedhijitari yekushambadzira mushandirapamwe. Semushambadzi wedhijitari, une huwandu hwakasiyana hwehunyanzvi, mazano, uye chiteshi mubhokisi rako rekushandisa izvo zvinogona kushandiswa kubatana nevateereri vako.

Kazhinji kutaura, mishandirapamwe yekushambadzira yedhijitari inosanganisira akati wandei matanho akajairika:

✔️ Tsanangura zvinangwa zvako zvekushambadzira

Digital marketing inzvimbo yakafara kwazvo. Saka zvakakosha kumisa zvinangwa zvako usati watanga dhijitari yekushambadzira mushandirapamwe. Somuenzaniso, unoda kuvaka kuziva nezve brand yako? Kutsvaga vatengi vatsva? Tarisa pakuchengetedza vatengi uye kuvimbika? Kuisa zvibodzwa kunokubatsira kugadzirisa hurongwa hwako uye bhajeti kuti uwedzere maitiro ako.

✔️ Ziva chinangwa chevateereri vako

Ndiani wauri kuedza kutariswa kubva kuna? Ruzivo rwakawanda rwaunarwo pamusoro pevateereri vako (zera, nzvimbo, mari, nezvimwewo), zvichave nyore kufunga kuti ungabatana sei navo.

✔️ Ziva nzira dzekutengesa dzakakodzera uye matekiniki ekushambadzira

Sezvo wava kuziva waunoda kusvika, unofanira kusarudza kuti (uye nemarii) yaunoda kusvika kwavari. Ngatiti iwe uri B2C mushambadzi wedhijitari ari kuyedza kubatana nevatengi vadiki.

Mune ino kesi, iwe unogona kugovera yakawanda bhajeti yako kune yesocial media advertising pane chaiwo mapuratifomu pane kushandisa yakawanda yekuedza kwako (uye mari) pakubhuroga.

✔️ Gadzira uye shongedza zvirimo uye kutumira mameseji kune yega yega chiteshi

Ongorora data rako uye edza kutsvaga zvakanyanya sezvinobvira nezvevateereri vako. Semuenzaniso, kana iwe uchiziva kuti vatengi vako vanosarudza kutarisa pafoni yavo pane laptop, izvo zvavanogamuchira zvinofanirwa gadziridzwa pakuona nharembozha. Asi izvozvo zvinogona kunge zvisina kukwana.

Vatengi vanodyidzana nemabhureki mumatanho akasiyana siyana nenzira isiri-mutsara. Saka iwe unofanirwa kuve nechokwadi chekuti chidimbu chega chega chemukati chine izwi rinoenderana remhando uye meseji. Consistency inodzivirira kuvhiringika pamusoro peiyo brand yako uye kukosha kwaunopa.

✔️ Mushandirapamwe kuyerwa pane akakosha metrics

Yera makiyi metrics uye dzokorora zvichienderana nemhedzisiro iyoyo. Kana ukasayera kuita kwako zvichibva pane akakosha metrics awakambotsanangura, unozoziva sei kana mushandirapamwe uri kushanda nemazvo kana kuramba uchivandudza?

Kuyera mhedzisiro nekufamba kwenguva kunovimbisa kuti iwe unobatana nevatengi, kuvaka kuvimbika, uye kuvaka ruzivo rwemhando.

🥀 Imhando ipi yekushambadzira yedhijitari yakanakisa?

Kushambadzira kwedhijitari kunoshanda kune ese mabhizinesi nemaindasitiri, asi hapana imwe-saizi-inokodzera-ese maitiro. Mabhizinesi akasiyana anofanirwa kushandisa nzira dzakasiyana dzedhijitari kuzadzisa zvinangwa zvavo. Iwo akanakisa matekiniki anotsamira pane akati wandei zvinhu, senge saizi, bhajeti, chinangwa chevateereri uye zvinangwa zvebhizinesi yechikwata chako chekutengesa.

Kunyange zvakadaro, mabhizimisi maduku nepakati inogona kugadzira organic SEO mazano. Ivo vanogona zvakare kukwidziridza masocial media nzira, email kushambadzira mishandirapamwe, uye mabloggi masheti. Chikonzero ndechekuti aya matekiniki anoda zvishoma kuti ashaye mari.

Mabhizinesi makuru vanogona kushandisa zvirongwa zvakabhadharwa kuti vazadzise zvinangwa zvebhizinesi ravo. Aya matekiniki anogona kusanganisira kubatanidza midziyo yedhijitari, kugadzira webinars/webcasts, kutarisa kuaccount-based marketing, nekudyara mumari inobhadharwa kana PPC kushambadzira.

🥀 Digital Marketing vs Digital Media

Digital marketing iboka rezviitwa kana mazano. Digital media inoreva seti yemafomu, mafomati uye mapuratifomu anosanganisira:

• MaEmails
• SMS uye MMS
• Mu-app/push zviziviso
• Ma social network (Instagram, TikTok, LinkedIn, Facebook, Snapchat, Twitter, Pinterest)
• Audio (Spotify, Pandora, Apple Music)
• Digital advertising (banner ads, pop-up ads)
• Vhidhiyo (YouTube, Netflix, Hulu)

Vatengesi vedhijitari vanoshandisa midhiya yedhijitari kuti vabatane nevatengi. Nemamwe mashoko, digital marketing ndiyo nzira bv más digital media ndiyo nzira.

🥀 Digital Marketing vs Internet Marketing

Digital marketing uye kushambadzira kweinternet kwakasiyana zvishoma, kunyangwe paine kupindirana pakati pezviviri izvi. Zvinoreva seti yezviitwa uye matekiniki anoshandisa digital media chiteshi.

internet marketing chikamu chidiki chekushambadzira kwedhijitari. Inoda internet kuti ibatanidze kune vanotungamira. Ese marudzi ekushambadzira kweinternet kushambadzira kwedhijitari, asi haasi ese marudzi ekushambadzira edhijitari ari kushambadzira kweinternet.

Somuenzaniso, TV ads, digital billboards, radio ads, uye mameseji mameseji (SMS) anowira pasi pekushambadzira kwedhijitari, asi kwete kushambadzira kweInternet.

🥀 Digital Marketing vs. Inbound Marketing

Kuenzaniswa nekushambadzira kwedhijitari, inbound marketing ndiyo yakawanda yehurongwa hwakabatana hwakagadzirwa nemamwe madhijitari ekushambadzira matekiniki anoshandiswa kuyedza uye kuunza vangangove vatengi kune zvirimo / dhijitari asset painopihwa.

Kushambadzira kwemukati kunotyairwa kwazvo metrics, yakatarisana nekuunza vatengi mukati uye nekuvasundidzira kuburikidza nekutengesa funnel, pakupedzisira ichigadzira kushambadzira-kwakakodzera kutungamira uye shanduko.

🥀 Basa rekushambadzira kwedhijitari muB2B uye B2C

Chinangwa chekupedzisira chekushambadzira kwedhijitari ndechekutyaira mutengi kana mutengi kuenda kunotenga. Inobvumira B2B neB2C zvikwata zvekushambadzira kuti zvibatane nevateereri vakawanda kupfuura zvinobvira kuburikidza nemaitiro echinyakare ekushambadzira. Ivo vanogona zvakare kunanga zvakanyanya akakodzera vangangove vatengi, vachiwedzera kushambadzira ROI.

✔️ Bhizinesi kune Bhizinesi (B2B) Digital Marketing

Chinangwa chekutanga cheB2B kushambadzira kwedhijitari ndechekutyaira-yemhando yepamusoro inotungamira kuzvikwata zvekutengesa zveB2B, kuve nechokwadi chepamusoro chekushandura. B2B kutenga kutenderera kunowanzo kureba nekuti zvigadzirwa / masevhisi akanyanya kuoma, anodhura uye anoda kubatanidzwa kwevanhu vazhinji.

Somuenzaniso, chigadzirwa chimwe chete chinogona kutengeswa mumaindasitiri akasiyana kana verticals, uye imwe neimwe account ichange iine vakasiyana vanobatana vanowanzo shanda mumatanho akawanda. Dhigirii rekubatana rinodiwa pakati pemitsara yebhizinesi rakakwira.

Nzira dzakajairwa dzinoshandiswa neB2B dhijitari zvikwata zvekushambadzira zvine bhizinesi-rakatarisana, senge email, webcasts, vhidhiyo, LinkedIn, uye Twitter.

✔️ Bhizinesi-kune-mutengi (B2C) kushambadzira kwedhijitari

Chinangwa chikuru B2C kushambadzira kwedhijitari ndeyekuita kuti vangangove vatengi nevatengi kuti vawane uye vabatane nemhando yako nekuwedzera yako webhusaiti traffic uye kuwedzera kuoneka kwezviri mukati mako.

B2C zvikwata zvekushambadzira zvedhijitari zvinofanirwa kusarudza nzira dzakanangana nevatengi, uko vatengi veB2C vanogona kuwana nekubatana nemhando yako.

🥀 Remangwana rekushambadzira kwedhijitari

Izvo zvese zvakatanga nenharembozha, iyo yaive nemhedzisiro yakakura pakushambadzira kwedhijitari. Maitiro evatengi akachinja nekufamba kwenguva. Vatengi ikozvino vanotarisira zvakawanda kubva kumhando dzavo, uye micro nguva zvine basa.

Chii chinonzi micro moment? Izvo ndezvemutengi ari kudyidzana nemhando pakubata kwebhatani uye nenguva chaiyo. Dambudziko revashambadziri vedhijitari ikozvino ndere kupindirana nevanhu panguva-diki nemameseji akakodzera ekushambadzira anowedzera kuhupenyu hwavo pane kuvakanganisa.

Vatengi zvino vanotarisira chiitiko chakasiyana, chakabatana uye chisina musono panzira dzese nekugutsikana nekukasira. Iwe unongove nekadiki-nguva yekubata kutarisisa kwavo uye kuibata ine meseji yakasimba uye inonakidza, inonakidza chiitiko.

Kana ukasadaro, vanozoenda kune imwe inotevera. Izvi zvaita kuti nzira dzekare dzekutengesa dzisashande. Vatengesi vemazuva ano vanofanirwa kutora nhare-yekutanga nzira nevateereri vavo vepasirese.

🥀 Zviito zvemusika wedhijitari

Tora pfungwa inofambiswa nedata. Kuve neakawanda data fluidity uye nekushandisa zvirinani data yaunayo ichakubvumidza iwe kuti unzwisise zvirinani vatengi uye kutarisira zvavanoda uye kwete kutambisa kana iota yenguva yavo.

Push otomatiki uye hungwaru kune max. Iwe unozoda kushambadzira otomatiki kuti utore hukuru hwe data uye ushumire vatengi munguva chaiyo.

Tkubata mutengi wega wega zvakasiyana, zvakasiyana uye zvakakodzera. Iwe unofanirwa kushandisa hungwaru hwaunowana kubva kudiki nguva uye woisa pamwe chete kuti uwane yakazara mufananidzo wemutengi wako. Aya ndiwo maitiro aunogadzira chiitiko chakabatana.

Gamuchira omnichannel fluidity. Iwe unofanirwa kuve wakagadzirira kutaurirana nevatengi pane chero chiteshi munguva chaiyo uye uvatevere kana vakatama kubva kune imwe chiteshi kuenda kune imwe.

🥀 Iwo akanakisa ekushambadzira edhijitari metrics

Aya maratidziro idata rinoratidzwa nhamba uye rinoshandiswa kuyera, kuenzanisa uye kuongorora mashandiro ezvimwe zviito zvekushambadzira online. Mune mamwe mazwi, iwo echokwadi ekushambadzira metrics anopindura mubvunzo wekuti ungayera sei dhijitari yekushambadzira mushandirapamwe.

Aya metrics kana zviratidzo zvinotiudza kana tiri kuzadzisa zvinangwa zvemishandirapamwe yedu uye inozivikanwa seKPIs, (Key Performance Indicators). Vanotitendera kuti tiverenge nemazvo uye nekukurumidza zviri kuitika.

Kana iwe uchida kuziva zvakawanda nezve KPIs, isu tinokurudzira gwaro iri paKPIs umo iwe unonzwisisa zvizere maitiro ekusarudza imwe kana imwe metric yekuyera chiitiko chako.

✔️ Mienzaniso yemametrics muDigital Marketing

Sezvatakataura pakutanga kwechinyorwa chino, metrics yaunosarudza inotsamira pane yako nzira yekushambadzira iyo iwe yaunowana uye nekukanganisa vako vangangove vatengi.

Kana bhizinesi rako riri munyika yepamhepo, iwe unogona kunge uine midziyo yedhijitari yakadai sewebhusaiti, social media, uye mishandirapamwe yakabhadharwa mumatanho akasiyana. Ichi ndicho chikonzero isu tichizoongorora iyo huru yedhijitari yekushambadzira KPIs yezviteshi izvi zvatataura.

Kuti unyatso kunanga chidzidzo, unofanirwa kusiyanisa marudzi anozivikanwa kwazvo emametrics:

Webhu traffic metrics : Iwo ane hukama nekuita kwewebhusaiti yako uye anoratidza zvinhu zvakaita sekushanya, vashandisi, mapeji ekuona kana bounce rate.

PPC metrics. Vanobatanidza mari yakaitwa mune imwe mhando yekushambadzira kwepamhepo nemhedzisiro inowanikwa. Iyi ndiyo nyaya yeCPC kana mutengo pakudzvanya, CTR uye chiyero chekushandura.

Social network kana social media metrics. Izvo zvakabatana nemakampeni ekutaurirana uye zvirimo zvinogadzirwa pamasocial network. Isu tinotaura, pakati pezvimwe zvinhu, zvekugovana chiyero, chiyero chekukura, hutachiona coefficient pamwe nekudyidzana.

Mamwe typologies anosanganisira SEO Metrics, Inbound Marketing Metrics, email marketing, Google Ads metrics, e-commerce metrics, nezvimwe.

✔️ SMART zvinangwa

Usati wataura zvakadzama nezve madhijitari ekushambadzira zviratidzo, zvinodikanwa kuti unzwisise chinongedzo chavanacho nezvinangwa. Indicators kana KPIs inoita kuti zvikwanise kuyera kana tiri kuenda negwara chairo, asi kupi?

Apa ndipo panouya zvinangwa zvine hungwaru. Tichava nezvinangwa zvakazara mukati mekambani yedu uyezve zvinangwa zvedhipatimendi. Chero zvazvingava, zvibodzwa zvinowanzosungirirwa pakuvandudza metrics uye kuwana yakanyanya kunaka mhedzisiro.

Nekudaro, kuumbwa kwezvinangwa kwakakosha sechinangwa pachacho. Tichazviita sei? Kutevera SMART nzira. SMART ndiyo acronym yenhevedzano yehunhu izvo zvinangwa zvedu zvinofanirwa kusangana kuti zvigadziriswe nemazvo:

• Schakananga kana chakananga
• Mkuyerwa kana kuyerwa
• Rzvinogoneka kana zvinogoneka
• Rzvokwadi kana kuti ichokwadi
• Timel uye nenguva u

Kana iwe uchida kuziva zvakawanda nezve izvo zvinangwa zve SMART uye maitiro ekuzvigadzira, pano ini ndinokusiira iwe chinyorwa chedu pamusoro penyaya.

🥀 15 Key Digital Marketing Metrics

Mushure mekuona aya mapoinzi ekutanga paKushambadza metrics uye zvinangwa, isu tichaongorora imwe neimwe yakasiyana metrics uye kukosha kwayo kuyera zviito zvako zveKushambadza.

✔️ Nhamba yekushanyira webhusaiti yako

Iyi kuyerwa kwevateereri inoreva nhamba yenguva yakashanyirwa webhusaiti yako nevashandisi. Pano tinoda kusiyanisa nhamba yevashandisi vanoshanyira peji kubva kune nhamba yekuona peji. Chokwadi, tinogona kuva nazvo 1 vashandisi vanoshanyira mapeji maviri ega ega, izvo zvaizotipa huwandu hwe 2 peji maonero.

Panyaya yezvikamu, tinogona kutaura kuti ndiyo nhamba yekudyidzana iyo vashandisi vane webhusaiti yako. Tinogona kutaura kuti inguva yese mushandisi paanogara pasi kuti ashanyire peji rako, achikwanisa kuona 1 kana mamwe mapeji akateedzana.

Kuziva nhamba yezvikamu uye nhamba yehuwandu hwemapeji ekuona, tinogona kuverenga maonero epeji pachikamu. Iwe unogona kuyera zvese izvi kubva kuGoogle Analytics

Aya ndiwo makuru metrics ewebhu traffic uye chinonakidza ndechekuti iwe unoyera kushanduka kwavo nekufamba kwenguva uye uchienzanisa nedzimwe nguva dzakapfuura. Uye zvakare, zvinokutendera iwe kuyera kukanganisa kweakasiyana ekushambadzira zviito zvaunoita pawebhu traffic.

✔️ Nhamba uye muzana yevashanyi

Nzira huru yekuona kuti vashandisi vanofarira zvemukati kana chikuva ndiko verenga % yevashandisi vanodzoka. Nemamwe mashoko, tinofanira kusiyanisa vashanyi vatsva nevashanyi vanodzoka. Isu tinogona zvakare kuyera izvi kubva kuGoogle Analytics uye kuongorora / kuenzanisa nguva dzakasiyana

Mukushambadzira, unofanirwa kuve nechinhu chimwe chakajeka, kuvandudza kuchengetedza kwevashandisi kuri nyore pane kuedza kukwezva vashandisi vatsva kune peji rako kana sevhisi.

✔️ Nguva yakashandiswa pane webhusaiti

Inguva yakawanda sei iyo vashandisi veInternet vanopedza, paavhareji, pane yako saiti uye zvikamu zvayo? Ichi chiratidzo chikuru chekuti uri kusangana sei nezvavanotarisira uye nekuvapa chaizvo izvo zvavari kutsvaga.

Inotibvumira kukwidziridza zvirimo kuti tigutse vateereri, kuongorora kuti ndezvipi zvirimo zvinoyeukwa zvakanyanya uye kuwedzera kushanda kwemaitiro edu.

✔️ Rebound rate

Chiratidzo chine hukama zvakanyanya neyekare metric inoverengera muzana yevashandisi vanopinda peji rako uye vanosiya webhusaiti yako kuburikidza nepeji rimwechete ravakasvika vasina kudyidzana naro. Mune mamwe mazwi, ndeipi% yevashandisi vanoisiya zvakananga. Iwe unogona zvakare kuzviyera kubva padashboard yako Google Analytics.

Izvo zvakakosha kuti utarise kuti ndeipi indasitiri yauri kuita kuverenga kwakakwana. Iwe unofanirwa kuzvienzanisa nedata kubva kune vakwikwidzi muindasitiri yako imwechete kuti uve nemabhenji echokwadi. Somuenzaniso, mune mabloggi, chiyero chebounce chakakwira zvakanyanya (80-90%) chete papeji yebasa (10-30%).

✔️ Vateereri nenzvimbo yekukurudzira

Inoverengera chikamu chekushanya kubva kunyika dzakasiyana kana maguta, izvo zvinotibatsira kutsanangura geolocation yevanogona kuve vatengi.

Kuziva kuti ndedzipi nyika dzinoshanya kuwebhusaiti yako chinhu chakakosha chehurongwa nekuti zvinokutendera iwe kuti uwedzere kugadzirisa zvirimo zvinoenderana nenguva uye marongero evateereri vako.

✔️ Vateereri nezera uye murume kana mukadzi

Muchiitiko ichi, zvinokutendera kuti uone kuti ndeapi muzana yevarume nevakadzi vanoshanyira saiti yako uye kuti kuparara kwezera kunoitika kupi. Zvinobatsira zvakanyanya kunanga online kushambadzira chirongwa.

Sezvakaitika muchiitiko chakapfuura, kuziva demographic data senge zera uye murume kana mukadzi wevateereri vako zvinokutendera iwe kuvaka yako zvirinani mutengi munhu. Kuziva iyi data kuchakubatsira kuti unzwisise nyaya, zvishuwo uye zvinokurudzira kumashure kwevashandisi vako uye kugadzirisa zviri nani zvemukati kana mameseji ekutengesa.

✔️ Zvavanofarira uye zvakabatana zvevashanyi

Unoziva here izvo vateereri vako vari kutsvaga uye zvavanoda? Iwe unoziva here kuita zvirinani zvigadzirwa nemasevhisi ako kune vashandisi vako? Kana isu tikakwanisa kubatanidza zvigadzirwa zvedu kune izvo zvinofarirwa nevateereri vedu, isu tinowana zvimwe zvigadzirwa zvemunhu uye nekudaro zvirinani shanduko.

Kuti uite izvi, mune yako Google Analytics pani iwe uchakwanisa kuziva zvaunofarira uye hukama zvikamu zvevateereri vako. Izvi hazvingobvumiri iwe kuti uvandudze chigadzirwa chako, asi zvakare kunatsa nzira dzako dzekugovera.

Kana vateereri vako vachida mafirimu, wadii kushambadza pamapuratifomu ekutepfenyura kana matikiti eraffle? Mikana pano haina muganhu!

✔️ Kushanyirwa nemidziyo

Isu tinofarirawo kuziva kuti ndezvipi zvishandiso zvavanowana zviri mukati: smartphones, makomputa, mahwendefa ... Kunyangwe iyo dhizaini inofanirwa kugara ichiteerera, kana paine misiyano mikuru ichave yakakosha kukwirisa, pamusoro pezvose, izvo zvinogadzira iyo vateereri vazhinji vanoyerera.

Yakawanda yewebhu traffic nhasi inouya kubva kunharembozha, saka chero zano rako, iwe unofanirwa kutarisa pane mobile-yekutanga chiitiko kuita kuti nharembozha kubhurawuza inakidze.

✔️ Shanduko yekushanya

Kana isu tikatsvaga kuwedzera traffic yewebhusaiti yedu, ndeye kuwedzera mibairo (kurodha, kunyoreswa, kutengesa, activation yekunyoreswa, vhidhiyo kuona, nezvimwewo).

Kune izvi isu tichafanirwa kugadzirisa zvinangwa zvedu mukati meyero yepuratifomu yedu kuti tive nekutevera kwezvinangwa kuitira kuti tisamborasikirwa nekutarisa. Iwe unozogona kuseta zvinangwa zvekuyera mari, kutora, kuona, uye kupindirana kwevashandisi.

✔️ Shanduko faniro matanho

Kazhinji, chikamu chikuru chekutenga hachina kuitwa zvakananga. Mune mamwe mazwi, mhando yako ichafanirwa kurova mushandisi kakawanda kuti atenge kubva kwauri. Saka zvinodikanwa kuziva nzira yekuziva rwendo kana mepu yerwendo rwemutengi wako uye funnel kana funnel yawakagadzira kuti vakwanise kutengeswa.

Ko kana uine akawanda ekutungamira asi usingakwanise kuvashandura kuita kutengesa? Ndinoda mamwe anotungamira here? Ndinofanira kuvandudza peji rangu rekutengesa here? Ini ndinofanira kugadzira nhanho yepakati yekukodzera sewebinar kana ebook inodhawunirodha?

Idzi ndidzo mhando dzemibvunzo iyo inokubatsira iwe kugadzirisa yako funnel kana funnel. Kana wangoziva iyi funnel, zvichave nyore kuona mabhodhoro uye kugadzirisa shanduko.

✔️ Maonero, maonero uye mazano

Munhu imhuka yemagariro uye iwe unofanirwa kuziva nzira yekuziva mikana iyo iyi mamiriro anokupa iwe. Isu tinonzwa takachengeteka zvakanyanya kutenga zvigadzirwa kana masevhisi akakurudzirwa kwatiri neshamwari kana vatinoziva uye unogona kuzvishandisa kune yako webhusaiti. Izvi zvinodaidzwa kuti social proof kana social proof.

Metric apa ingave iyo % yezvipupuriro kana maonero akanaka nezvechigadzirwa chako kana sevhisi. Iwe unogona zvakare kushandisa chiratidzo chekugutsikana senge NPS.

Iyo inonyanya kukosha iyi data, iyo yakawanda kufarira uye kuzivikanwa kwatichaita. Icho chiratidzo chakanakisa chekutungamira zvirimo.

✔️ Kwakabva kushanya

Kubva pamatanho api ayo vashandisi vanowana kutaurirana kwedu: masocial network, SEO, SEM, kupinda zvakananga, mamwe mawebhusaiti…?

Iwe unogona kuvaziva kubva paGoogle Analytics panhizha kuti uratidze nzira dzinokuunzira traffic yakawanda uye edza kuvandudza mazano kana kuita kwako kwakashata.

✔️ Campaign performance

Vanoongorora kubudirira kana kukundikana kwezviito zvekutaurirana zvinoitwa, semuenzaniso mu GoogleAdwords.

Kuti utarise zvirinani maitirwo emakambani ako, tinokurudzira chinyorwa ichi pakugadzirisa Google Ads mishandirapamwe.

✔️ Dzokera pakudyara

Inotaridza kuti mari yakashandiswa pamishandirapamwe inoburitsa zvibereko zvakanaka nekudzoka kwehupfumi kusvika papi, zvichiita kuti tienzanise kuti ndeipi mishandirapamwe inobatsira zvikuru kana inoshanda uye kuti ndeipi yatinofanira kubvisa.

✔️ Shanduko nechaneli

Verenga uye enzanisa kuti vangani vashandisi vasvika pazvinangwa zvedu muchiteshi chega chega chakashandiswa, ingave social media, SEO, Adwords, blog kana chero imwe.

🥀Mazano eakabudirira ekushambadzira edhijitari ekushambadzira

Ronga zvinangwa zvako pachako. Kunyangwe iri kugadzira vashanyi vakasiyana, kutengesa kana kutungamira vanokwanisa, tsanangura akajeka KPIs kumusoro kwepamusoro kuti ukwanise kuyera mabatiro emakambani ako. Izvi danho rakakosha kugadzirisa zano rako.

Ziva zvakajeka munhu wako, mutengi wako akakodzera. Nekunyatsonzwisisa zvavanotarisira, iwe unozogadzira zvakanyatsoenderana zvemukati uye mameseji anozobatanidza chinangwa chako.

Farira nzira yekuyambuka chiteshi. Nekubatanidza, semuenzaniso, masocial network, kuratidza, e-mail uye neakasikwa referensi, iwe unosvika kune vateereri vako pamatanho akasiyana erwendo rwavo rwevatengi. Iyi nzira inowedzera mibairo.

Pima uye ongorora data rako nguva nenguva uchishandisa maturusi ane simba ekutevera. Ivo vanokubvumidza kuti uone iwo anonyanya kushanda marevheti kugadzirisa hurongwa hwako hwekuita uye kukwidziridza kudzoka kwako pakudyara.

Tarisa pane zvinokanganisa zvinoonekwa uye zvemhando yemukati kuti uwedzere chiyero chako chekubatanidzwa. Kunyora kwakanaka, mavhidhiyo, mafoto… gadzira kugadzira kufarira.

Edza mushandirapamwe wega wega usati watumirwa ruzhinji kuti uenzanise zvabuda uye shandisa nzira dzakanakisa dzakaonekwa kuburikidza nechikamu chekudzidza ichi. Gadzirisa zviito zvakawanda sezvinobvira kuti utarise zvikwata zvako pamabasa akawedzera kukosha uye kuwana hunyanzvi pamushandirapamwe wega wega.

🥀 Muchidimbu

Pakupera kwekuongorora kwedu, zviri pachena kuti kushambadzira kwedhijitari ikozvino kwave kuzvisimbisa sebasa rehurongwa mune zvayo mukati memakambani. Kubata kwayo kwakatove kwakakosha kune chero rudzi rwesangano rinoshuvira kusimudzira kuvepo kwayo pamhepo uye kugadzirisa hukama hwevatengi.

Kunyangwe kuri kutora maturusi chaiwo etekinoroji, kuongorora data zvakadzama kana kugadzira izvo zvinonyanya kuita, hunyanzvi hunodiwa hwakawanda. Asi pamutengo uyu kuti madhipatimendi ekushambadzira anozobudirira kupedzisa kutama kwavo kwedhijitari.

Zvakawanda kupfuura tsigiro yakapfava, kushambadzira kwedhijitari kunofanirwa kugona kupinda masevhisi ese uye kudiridza tsika yekambani. Basa rayo nderekuisa mutengi wekupedzisira pakati pezvirongwa zvekuvavimbisa ruzivo rwakanakisa mukati merwendo rwavo.

Pasina kupokana, makore anouya achasimbisa iyi yakakosha maitiro kune ekushambadzira nzira "digital-kutanga", sezvo tarisiro inopihwa inoita seinovimbisa maererano nehunyanzvi uye kuita kwebhizinesi.

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