Gadzirisa peji yekurodha kumhanya yewebhusaiti yako

Nekuputika kwenharembozha uye 4G yekubatanidza, kukurumidza kurodha kwemapeji ewebhu chave chinhu chakakosha kune vashandisi veInternet. Iyo yakareba peji inotora kuratidza, inowedzera njodzi yekusiiwa. Nekudaro, kugutsikana kwevashanyi kunokanganisa zvakananga kurongeka kwesaiti pane injini dzekutsvaga.

Gadzirisa kumhanya kwekutakura saka zvave zvakakosha kune chero saiti inoshuvira kuvandudza yayo yakasikwa referensi, zvakare inonzi SEO. Kubva 2010, Google yakatobatanidza kumhanya sechiyero mune yayo peji rekuisa algorithm.

• Asi nzira yekuenderera mberi nekumhanyisa webhusaiti yako?
• Ndeapi tekinoroji levers ekushanda kuti uwane kukurumidza?
• Nzira yekunyatsoyera sei zvakawanikwa?

Muchikamu chino, tsvaga nzira mu 10 matanho ekukwirisa kumhanya kubva A kusvika Z kurodha saiti yako. Ini ndichatsanangura nzira yekuongorora iyo isina simba mapoinzi, mhinduro dzekurerutsa mapeji ako, maturusi ekuedza kushandisa, uye sei chengetedza kushanda nenguva.

Nekushandisa aya ekumhanya akanakisa maitiro, iwe unovandudza ruzivo rwevashanyi vako uye kuwedzera yako yekutsvaga injini masanji. SO ngatiende kunosimudzira SEO yesaiti yako webhu nekuda kwekuita optimization!

🌿Sei kumhanyisa kumhanya kwakakosha kune SEO?

Kurodha kumhanya ndiyo nguva yainotora kuti peji rewebhu rizadze zvizere mubrowser yemushandisi. Iyi nguva inopimwa mumasekonzi.

Kana peji ikatora nguva yakareba kurodha, mushandisi anogona kubvisa kurodha uye kusiya saiti yako. Kunonoka nokudaro kunoranga zvese zviri zviviri ruzivo rwemushandisi uye nereferensi yemusikirwo.

🎯 Mhedzisiro pane ruzivo rwemushandisi

Chiitiko chemushandisi, kana UX, chirango chinotarisa mabatiro anoita vashandisi nechigadzirwa kana sevhisi. Ine chinangwa chekuita kuti kusangana uku kunakidze, inoshanda uye inogutsa sezvinobvira.

Kuti uite izvi, zvinhu zvinoverengeka zvinotariswa, kusanganisira nzvimbo yekushandisa. Chigadzirwa chinofanira kupa intuitive navigation, mamenu akajeka uye zviito zvinonzwisisika, kuderedza kudiwa kwevashandisi kufunga zvakanyanya.

Kusvikika ndiko zvakare yakakosha, zvinosanganisira kugadzira chigadzirwa kuti chishandiswe nevanhu vakasiyana-siyana, kusanganisira avo vane zvavanoda.

Dhizaini yekuona inoita basa rakakura muUX, nekuti a kunaka uye kutaridzika kutaridzika kunobatsira pachiitiko chakanaka. Pamusoro pezvo, kuita kwechigadzirwa, kusanganisira kukurumidza kurodha uye kupindura, kwakakosha kudzivirira kushushikana kwemushandisi.

Zvemukati zvinofanirwa kuve zvinoenderana, zvakajeka uye zvinonzwisisika zviri nyore, nepo kupindura uye kuchinjika kune akasiyana midziyo, senge smartphones uye mahwendefa, ikozvino kwakakosha.

🎯 The bounce rate

Bounce rate, kiyi metric muwebhu analytics, inoyera iyo muzana yevashanyi vanosiya saiti mushure mekuona peji rimwe chete, vasina kuongorora zvakare. A high bounce rate inogona kuratidza nyaya dzakasiyana. Somuenzaniso, zvinogona kubuda kubva kune zvisina basa, zvichiita kuti vashanyi vaende kana vakasawana zvavari kutsvaga.

Nyaya dzekushandisa, senge nguva inononoka kurodha kana kufamba kwakaoma, zvinogonawo kubatsira kune a high bounce rate. Pamusoro pezvo, kana zvinotarisirwa nevashanyi zvikasasangana kana mapeji ekumhara asina kugadziridzwa kutungamira vashandisi, chiyero chebounce chinogona kuwedzera.

Injini dzekutsvaga, seGoogle, dzinowanzofunga nezve a high bounce rate sechiratidzo chemhando yemukati, iyo inogona kukanganisa chinzvimbo mumibairo yekutsvaga.

Nekudaro, zvakakosha kuenzanisa mamiriro chiyero chebounce zvichienderana nerudzi rwesaiti uye zvinangwa zvayo, nekuti kumwe kusiyanisa kunogona kugamuchirwa zvichienderana nemamiriro ezvinhu, senge mune mablogiki apo vashanyi vanogona kukurumidza kuwana ruzivo rwavari kutsvaga pane imwe peji.

Mobile-yekutanga indexing

Mobile-yekutanga indexing inzira yekutarisa peji yewebhu inotorwa neinjini dzekutsvaga, kunyanya Google. Kusiyana nemaitiro echinyakare apo mainjini ekutsvaga ainyanya kutsamira padesktop vhezheni yesaiti kuratidza uye kurongedza mapeji ayo, mobile-yekutanga indexing favours. iyo mobile version.

Kusimukira uku kunobva pachokwadi chekuti vashandisi vakawanda vari kuwana Indaneti kuburikidza nenharembozha dzakadai sema smartphones nematablet. Iri zano reGoogle rinoratidza mhinduro kukuchinja kwemaitiro evashandisi, kuratidza kukosha kuri kukura kwezviitiko zvefoni.

Naizvozvo, webhusaiti ine yakanyatsogadzirwa uye yakagadziridzwa nharembozha ine mukana uri nani wekuita zvakanaka mumhedzisiro yekutsvaga. Izvi zvinoreva kuti mobile hushamwari, kupindura nekukurumidza kurodha nguva panharembozha dzave zvinhu zvakakosha zveSEO.

🌿 Maitiro ekuyera sei kurodha kumhanya kwemapeji ako ewebhu?

Pamberi pese optimization, zvinodikanwa kunyatso kuyera ikozvino kurodha kumhanya kwemapeji ako. Heano maturusi matatu anobatsira:

🎯Google PageSpeed ​​​​Insights

Nhamba yeGoogle PageSpeed ​​Insights chishandiso chakakosha chekuongorora mashandiro ewebhusaiti yako maererano nekumhanyisa kurodha uye optimization yenharembozha. Kuti uishandise, ingoisa iyo URL yepeji yaunoda kuongorora wobva watanga kuongorora.

Mibairo inosanganisira zvibodzwa zvakasiyana zvemamobile uye desktop shanduro, yakaongororwa pa kuyera kubva ku0 kusvika ku100, zvichibva pane akasiyana maitiro ekuita senge kurodha nguva uye zviwanikwa optimization. A key feature PejiSpeed ​​​​Insights ndiko kupihwa kwemamwe kurudziro yekuvandudza kuita kwepeji.

Kugara uchishandiswa kweGoogle PageSpeed ​​​​Insights inobvumidza iwe kuti utarise kuita kwesaiti nekufamba kwenguva, pindura nekukurumidza kune shanduko, uye nekupa yakakwana mushandisi ruzivo.

Pamusoro pezvo, kuvandudza kurodha kumhanya kunogona zvakare kuve nemhedzisiro yakanaka kune saiti SEO, seinjini dzekutsvaga, kusanganisira Google, isa kukosha pakuita kwepeji mune yavo algorithms.

🎯 Pingdom Webhusaiti Yekumhanyisa Muedzo

Pingdom Webhusaiti Yekumhanyisa Muedzo chishandiso chinoshandiswa zvakanyanya pamhepo kuongorora kumhanya kwekurodha kwewebhusaiti. Kushandiswa kwayo kuri nyore : ingoisa iyo URL yepeji yaunoda kuongorora, wobva wamhanyisa bvunzo.

Mhedzisiro dzakapihwa nePingdom dzinosanganisira akasiyana metrics ekuita, senge yakazara peji peji nguva, nhamba yeHTTP zvikumbiro, yakazara zviwanikwa saizi, uye zvimwe zvakawanda.

Imwe inonyanya kukosha yePingdom kugona kwayo kuratidza iyi data nekuona, kazhinji iri muchimiro chemachati nemagirafu. nyore kududzira matafura. Aya maonesheni anobvumira vashandisi kuti vanzwisise nekukurumidza nzvimbo dzesaiti yavo dzinogona kuda optimization.

Pingdom Webhusaiti Yekumhanyisa Muedzo inopawo yekuenzanisa chimiro, iyo inobvumira vashandisi kuenzanisa kuita kwesaiti yavo kune mamwe mawebhusaiti. Izvi zvinogona kubatsira pakuenzanisa kuita kwesaiti yako zvichipesana nezviyero zveindasitiri kana vakwikwidzi.

Nekuongorora mhedzisiro uye kududzira kurudziro yakapihwa nePingdom, varidzi vesaiti vanogona kuona mikana yekuwedzera. Izvi zvinogona kusanganisira kugadziridzwa kwekodhi-level, inoshanda zvakanaka resource caching, kana kushandisa network network. Content delivery (CDN) kuvandudza kugovera data.

🎯 GTmetrix

GTmetrix chishandiso chepamhepo chinopa kuongororwa kwakadzama kwekuita kwewebhusaiti maererano nekumhanyisa kurodha. Uchishandisa GTmetrix, vashandisi vanogona kuwana nzwisiso yakakosha yekuti mapeji avo anoremedza sei, iwo chaiwo zvinhu zvinokanganisa iyo kumhanya, uye kurudziro yekuvandudza saiti yavo.

Kuti ushandise GTmetrix, ingoisa iyo URL yepeji kuti uongorore, wobva wamhanyisa bvunzo. Mhedzisiro yacho inosanganisira metrics senge nguva yekuremerwa peji, nhamba yeHTTP zvikumbiro, saizi yesesosi, uye zvibodzwa zvekuita zvinoenderana nealgorithms dzakasiyana, senge. PageSpeed ​​​​uye YSlow.

Chinhu chinocherechedzwa cheGTmetrix ndeye mushandisi-ane hushamwari interface inoratidza zvakajeka izvi mhedzisiro, kazhinji mumagirafu nematafura. Aya maonesheni anobatsira vashandisi kuona nekukurumidza nzvimbo dzesaiti yavo dzinoda kutariswa.

🌿10 matekiniki ekugonesa kurodha kumhanya

Heano gumi akakosha maitiro ekumhanyisa kukurumidza kurodha yewebhusaiti yako:

1. Gonesa Gzip Compression

Kugonesa Gzip kudzvanya ndeimwe yeakakosha matekiniki ekukwidziridza kumhanya kwekurodha kwewebhusaiti. Gzip ndeye faira compression algorithm inobatsira kuderedza saizi yezviwanikwa, senge mafaera HTML, CSS, uye JavaScript, usati waatumira kune browser yemushandisi.

Iyi compression inoita kuti zvikwanise kukurumidza zvakanyanya nguva yekufambisa data pakati pesevha nebrowser, nekuti mafaera akaderedzwa kuita chidimbu chehukuru hwavo hwepakutanga. Kugonesa Gzip kudzvanya pane server kunoderedza huwandu hwe data inoda kutamiswa, zvichikonzera kukurumidza kurodha nguva kune vashanyi vesaiti.

Kubatsira kweGzip compression inodarika kuvandudza kukurumidza kurodha peji. Inobatsirawo kuderedza kushandiswa kwebhanwidth, iyo inogona kubatsira kune vese vashandisi uye varidzi vesaiti, kunyanya kana saiti ine traffic yakawanda.

2. Gadzirisa mifananidzo yako

Image optimization inhanho yakakosha kukurumidza kurodha kumhanya kwewebhusaiti. Kutsikirira mufananidzo is a chinhu chekutanga chakakosha. Zvakakoshawo kusarudza chimiro chemufananidzo chakakodzera, semuenzaniso kusarudza JPEG yemifananidzo uye PNG yemifananidzo ine nzvimbo dzakajeka kana mifananidzo iri nyore.

Taura saizi chaiyo yemifananidzo muHTML uchishandisa "attributesupamhi"Uye"urefu” inobatsirawo pakugadzirisa zvinobudirira. Izvi zvinobvumira bhurawuza kuchengetedza nzvimbo inodiwa mufananidzo usati watorwa zvachose, uchivandudza ruzivo rwemushandisi.

Kushandisa kusimbe kurodha (nungo kurodha) yemifananidzo inogonawo kuderedza yekutanga kurodha nguva, nekuti mifananidzo inongotakurwa kana yava kuoneka pachiratidziri.

Kubatanidza mifananidzo midiki yakati wandei kuita imwe, nokudaro kuderedza huwandu hwezvikumbiro zveHTTP, kushandiswa kweCSS sprites kunokurudzirwa, kunyanya kune zvidhori uye zvinhu zvinodzokororwa. The tag picture muHTML inobatsirawo pakupa mavhezheni akasiyana echifananidzo zvichienderana nehukuru hwescreen, kuve nechokwadi chechiitiko chinopindura.

3. Limit redirects

Kumisa kudzokororwa itsika inokurudzirwa kukwidziridza kumhanya kwekurodha kwewebhusaiti uye vandudza ruzivo mushandisi. Redirect ndiwo mirairo inoudza mushandisi webrowser kuti afambe kubva pane imwe URL kuenda kune imwe.

Nepo kumwe kudzokororwa kuchidikanwa kuchengetedza kutendeseka kwekubatanidza, kudzokorodza kwakawanda, kunyanya mukutevedzana, kunogona kukonzera kunonoka kurodha peji.

Kudzikisa huwandu hwekudzokororwa kune akati wandei mabhenefiti. Chekutanga pane zvese, imwe neimwe redirect inoda a kuwedzera chikumbiro cheHTTP, iyo inogona kuwedzera iyo yakazara peji peji nguva. Kudzikisira kudzokororwa uku kunoderedza huwandu hwezvikumbiro, nekudaro kukurumidza kurodha maitiro.

Pamusoro pezvo, kudzokorodza kwakawanda kunogona kukanganisawo mapeji einjini dzekutsvaga. Injini dzekutsvaga seGoogle dzinofarira akareruka uye akatwasanuka URL zvimiro. Yakawandisa redirects inogona kuita kuti saiti dhizaini ive yakaoma, inogona kukanganisa SEO.

4. Chengetedza mafaira ako eCSS neJS

Miniifying CSS (style sheets) uye JS (JavaScript) mafaera inhanho yakakosha mukugadzirisa kumhanya kwekurodha kwewebhusaiti. Iyi tsika inosanganisira kuderedza saizi yefaira nekubvisa nzvimbo, makomendi, uye mamwe mavara asina kufanira pasina kukanganisa kushanda kwekodhi.

Izvi zvinoguma nekuderedza kukuru kwehukuru hwefaira, zvichiita kuti kukurumidza kurodha nguva kune vashandisi, kunyanya pane inononoka kubatanidza internet kana nharembozha.

Minification inopfuura kungoderedza saizi yefaira nekubvisa zvisingakoshi zvinhu zvakaita senzvimbo uye makomendi. Inobatsirawo kuderedza nhamba yezvikumbiro zveHTTP zvinodiwa kuti uise peji, nokudaro uchivandudza kushanda kwese kwesaiti.

Maturusi akati wandei, akadai UgifyJS yeJavaScript uye YakachenaCSS yeCSS style sheets, ita kuti zvive nyore kubatanidza minification mukuita kwekusimudzira.

5. Optimize HTML code

HTML kodhi optimization ndeye danho rinokosha mukutsvaga kuwedzera kuita kwewebhusaiti. Chiitiko chekutanga ndechekubvisa zvisingakoshi nzvimbo uye zvirevo, izvo zvinoderedza saizi yemafaira eHTML. Kushandisa mavara madiki kuma tag, hunhu, uye kukosha kunobatsirawo kuchengetedza kodhi yakareruka pasina kukanganisa kushanda kwayo.

HTML minification inzira yekuwedzera yekumanikidza kodhi nekubvisa nzvimbo, mitsetse mitsva, uye mamwe mavara asina kufanira. Iyi compression inoguma nekukurumidza kurodha nguva, inovandudza yese saiti kunyatsoshanda.

Kudzikisa huwandu hwema tag anoshandiswa muHTML kodhi ndeimwe optimization maitiro. Kudzivisa ma tag asina kufanira, akadai sematafura ekugadzirisa anogona kutsiviwa neCSS zvinhu, zvinobatsira kurerutsa chimiro chekodhi.

6. Gonesa Browser Cache

Kugonesa bhurawuza cache idanho rakakosha mukugadzirisa kumhanya kwekurodha kwewebhusaiti, zvichibatsira kune zvirinani mushandisi ruzivo. nekukurumidza uye nyore. Kana bhurawuza caching ikagoneswa, zviwanikwa zvakamira zvakaita semifananidzo, CSS style sheets, uye JavaScript zvinyorwa zvinochengetwa munharaunda pakombuta yemushandisi pavanotanga kushanyira saiti.

Izvi zvinobvumira bhurawuza kuti itorezve zviwanikwa izvi kubva kucache yemuno pakushanya kunotevera, ichidzikisa yakazara nguva yekuremerwa.

Kubatsira kunozivikanwa kweiyi tsika ndeyekuchengetedza bandwidth nekuti static zviwanikwa zvinongotorwa kamwe chete, izvo zvinonyanya kubatsira painononoka kubatana kana nharembozha.

Kuti uwedzere kushandiswa kwebrowser cache, varidzi vesaiti vanogona kugadzirisa iwo akakodzera misoro yeHTTP, kutsanangura kuti inguva yakareba sei zviwanikwa zvecache zvinoshanda uye kuita marongero akadai seruzhinji kana zvakavanzika caching.

7. Unganidza mafaira ako

Batanidza mafaera ako eCSS uye unganidza mafaera ako eJavaScript mumafaira madiki. Izvi zvinoderedza kuwanda kwe zvinodhura HTTP zvikumbiro.

Imwe yemabhenefiti makuru ekusangana kwefaira kudzikisa huwandu hwezvikumbiro zveHTTP. Nekubatanidza mafaira akawanda mune imwe, nhamba yezvikumbiro zvinodiwa kurodha peji inoderedzwa zvakanyanya, zvichibatsira kukurumidza kurodha nguva, kunyanya painononoka kubatana kweinternet.

Pamberi pegungano, danho rinowanzoitwa minify mafaira, nokudaro kubvisa nzvimbo, makomendi, uye mamwe mavara asina kufanira. Pamusoro pezvo, kudzvanywa kwemafaira aya kunogona kushandiswa kuwedzera kudzikisa saizi yavo. Aya maitiro anovavarira kukwidziridza mashandiro nekudzikisa huwandu hwe data inofambiswa pakati pesevha nebrowser.

Kushanda caching manejimendi chinhu chakakosha mushure mekusangana kwefaira. Nekugadzirisa zvakanaka misoro yeHTTP, vagadziri vanogona kudzora kuti mafaera akaunganidzwa akareba sei, achibvumira mabhurawuza kuti aachengete mu cache uye aatore pakushanya kunotevera, nekudaro kuderedza nguva yekuremerwa.

8. Gamuchira yakanaka web hosting

Kusarudza yakanaka webhu saiti chinhu chakakosha mukutonga kwesaiti, kupesvedzera kushanda kwayo, kugadzikana uye kuchengeteka. Chekutanga, kuita uye kumhanya zvinhu zvakakosha.

Sarudza mugamuchiri anopa akanyatso gadziridzwa maseva uye caching mhinduro, kusimudzira kukurumidza kurodha nguva uye yakakwana mushandisi ruzivo.

Kuwanikwa, kana nguva yekukwira, ndeye chimwe chinhu chinokosha. Munhu akavimbika anofanirwa kuvimbisa kuwanikwa kwepamusoro, kuderedza nguva dzesaiti yekudzikira.

Tsigiro yemhando yepamusoro yakakoshawo. Ita shuwa kuti muenzi anopa inopindura uye ruzivo rutsigiro runogona kukurumidza kugadzirisa chero nyaya dzehunyanzvi uye kuve nechokwadi chekuenderera mberi.

9. Shandisa Content Delivery Network (CDN)

Kubatanidza a content delivery network (CDN) inzira yakakosha yekugonesa kuita kwewebhusaiti. Aya maseva anoumbwa nemaseva akagoverwa pasirese, anonzi mapoinzi ekuvapo (PoPs), ayo chengeta makopi static zviwanikwa zvesaiti. Kana mushandisi asvika pasaiti, zviwanikwa izvi zvinotakurwa kubva kuCDN server ari pedyo, nokudaro kuderedza latency nekuvandudza kurodha kumhanya.

Mukana wakakosha weCDN kugona kwayo kudzikisa chinhambwe pakati pemushandisi uye sevha inobata mafaera. Izvi zvinoguma nekudzikiswa kunooneka kwe latency, iyo inonyanya kubatsira kune vashandisi vari kure kubva kune yekutanga server.

Panguva imwecheteyo, kushandisa CDN kunobatsira kubata zvakanaka mutoro uri paserver original. Nekugovera chikamu chetraffic kumaseva eCDN, mutoro uri pavhavha huru unoderedzwa, nokudaro uchivandudza kugadzikana kwesaiti, kunyange panguva dzepamusoro pemigwagwa.

10. Bvisa Zvisingakoshi BDD Mibvunzo

Kubvisa zvisina kufanira mivhunzo yedatabase inhanho yakakosha mukugadzirisa mashandiro ewebhusaiti. Chokutanga pane zvose, zvinokosha kuti kuderedza nhamba yemibvunzo yeSQL pane peji rimwe chete nekubatanidza mashandiro, kushandisa majoini anobudirira uye kudzivirira kusarudzwa kwedata zvakanyanya. Iyi nzira inobatsira kuderedza mutoro pane database.

Imwe nzira yakakosha ndeye kushandiswa kwe caching nzira kuchengetedza kwenguva pfupi mhinduro dzemibvunzo inowanzo shandiswa. Nekudzikisa kukosha kwekugara uchibvunza dhatabhesi, nzira iyi inovandudza zvakanyanya kupindurwa kwesaiti.

Kugadzirisa mibvunzo iripo, kuve nechokwadi chekuti indexes inotsanangurwa nemazvo uye kushandisa SQL profiling zvishandiso, zvakare. zvakakosha kukurumidzar data kupora.

Kubvisa mibvunzo yakawandisa uye kudzivirira zvisina basa dhatabhesi kufona kuburikidza nekunyatsoongorora kodhi yekushandisa kunobatsira kudzikisa mutoro pane dhatabhesi manejimendi system. Kushandiswa zvine hungwaru kwekutengeserana, kuisa maoperation akati wandei kuita chinhu chimwe chete chine musoro, kunokurudzirwa, ukuwo uchidzivirira kuwedzera hupenyu hwekutengeserana.

🌿 Kuvhara

Pakupera kwegwaro iri, iwe une tarisiro yeakanakisa maitiro ekugadzirisa kumhanya kwewebhusaiti yako uye wedzera chirevo chako chepanyama. Isu taona kuti kurodha kumhanya kunopesvedzera zvakananga mushandisi ruzivo uye Google chinzvimbo chepeji. Naizvozvo zvakakosha kuti uwedzere.

Nokudaro, nzira yakaoma inodiwa : kuongorora mashandiro ayo, kuongorora kushaya simba, kuita yakakodzera tekinoroji mhinduro, kuyera kufambira mberi kwakaitwa uye kuchengetedza optimizations nekufamba kwenguva.

Manomano akaunzwa - senge compression, minification, caching, uchishandisa CDN - inogona kuchengetedza masekondi akakosha pakurodha peji.

WP Rocket chishandiso yakanakira otomatiki aya akanakisa maitiro pane WordPress saiti. Nekushandisa matipi aya, hapana kupokana kuti uchakwanisa kuvandudza ruzivo rwevashanyi vako uye kuwedzera chinzvimbo chako pamainjini ekutsvaga nekuda kwemapeji anokurumidza. Saka zviri kwauri kutamba wedzera kukurumidza uye SEO yesaiti yako !