Chii chinonzi Crowdfunding?

Chii chinonzi crowdfunding? Mubvunzo uyu unoumba kunetseka kukuru kuri kutsvaga mhinduro yechinyorwa chino. Muchinyorwa chino, isu tichaongorora pfungwa ye crowdfunding, a mari nzira kutora chikamu uko kuri kuwedzera kufarirwa nevamabhizinesi muAfrica. Crowdfunding inoita kuti zvikwanise kukwidza mari kubva kune vakawanda vateereri, vachishandisa yakazvitsaurira online mapuratifomu.

Iyi nzira yekubhadhara mari inogona kubatsira Entrepreneurs kuita mapurojekiti avo nekusimudzira bhizinesi ravo, nekuvapa imwe nzira kune yechinyakare masosi emari.

Muchikamu chino, tichatsanangura mashandiro anoita vanhu vakawanda, zvakanakira uye zvakaipira nzira iyi, pamwe nemaitiro akanakisa emushandirapamwe unobudirira wekutsvaga mari. mari muAfrica. Asi tisati tatanga, hezvino Nzira yekubuda muchikwereti?

Handeyi !!

⛳️ Chii chinonzi crowdfunding?

Crowdfunding, inozivikanwawo secrowdfunding, inzira ye mari yemubatanidzwa iyo inobvumira mabhizinesi, vagadziri kana vatungamiriri veprojekiti kukwidza mari kubva kunhamba huru yevanhu.

Iyi nzira yekubhadhara mari inowanzo shandiswa kune zvetsika, zvehunyanzvi, zvemagariro kana zvezvakatipoteredza mapurojekiti, asi inogona zvakare kushandiswa kumapurojekiti ebhizinesi nekutengesa.

Kusiyana nenzira dzechinyakare dzekupa mari, mari yemubatanidzwa inobvumira vanosimudzira chirongwa kuunganidza mari zvakananga kubva kunharaunda vanofarira chirongwa chavo, pasina kuenda nevamiriri vezvemari semabhanga kana venture capital investors.

Iyi nzira zvakare inobvumira vanopa kuti vadyare mari shoma mumapurojekiti akakosha kwavari uye kutora chikamu mukubudirira kwavo.

Crowdfunding yave kuwedzera kukurumbira mumakore achangopfuura nekuda kwekubuda kwemapuratifomu epamhepo ekuunganidza vanhu vakawanda, ayo anofambisa maitiro ekutsvaga mari uye anobvumira vanosimudzira mapurojekiti kuti vasvike kune ruzhinji rwevanogona kupa.

🌿 Kuunganidza vanhu vakawanda kunoshanda sei?

Mune rudzi urwu rwemari, mapato maviri anounganidzwa. Muponesi anoda kuisa imwe mari mupurojekiti yaanotenda mariri. Uye mutakuri wechirongwa ichi uyo asina mari inodiwa kuti aite.

Vese vanosangana pa internet kuburikidza nepuratifomu yakatsaurirwa. Mapurojekiti anounzwa nevatsigiri vavo uye vanochengetedza vanosarudza kupa mari kune avo vanovafarira kusvika kune zvavanoda kuisa mari.

Nzira dzinoverengeka dzekutora chikamu dzemari dziripo: mupiro (nekufunga kana pasina), chikwereti (ine kana isina mhindu) uye capital investment.

🌿 Mhando dzakasiyana dze crowdfunding

Crowdfunding inogona kutora nzira dzakawanda. Tinosiyanisa nzira nhatu huru dzekuunganidza mari:

✔️ Mipiro

Kupa chipo kupa chimwe chinhu mumwe wechitatu pasina kufunga. Nekupa mupiro kune mutungamiri wepurojekiti, mushandisi weInternet anobatsira mukusimudzirwa kwechiitiko ichi pasina kutarisira chero chinhu.

Zvisinei, muzvinashawo anowanzopiwa mubayiro nenzira yekufananidzira. Zvechokwadi, kana iri firimu semuenzaniso, zita rake rinogona kuonekwa muzvikwereti. Chinhu chekusimudzira chinogona kupihwa kwairi. Iyi nzira yekuunganidza vanhu vakawanda inoitawo kuti zvikwanise kushambadza chirongwa ichi, kuitira kuti mutsigiri atore rubatsiro.

✔️ Crowd equity

Crowd equity inzira yekutsvaga mari yakawanda yakaonekwa muna 2014. Nemhando iyi yekubhadhara mari, vatengesi vanogamuchira chikamu chezvikamu zvekambani. Mune zvimwe zviitiko, iyi fomu inopa rubatsiro rwemutero kune vanoisa mari. Chokwadi, nekutsigira chirongwa mukuwanda, mushambadzi anobata chikamu cheguta guru rekambani.

Kuti ubatsirwe nerudzi urwu rwemari, mamwe mamiriro anofanirwa kuzadzikiswa. Crowd-equity campaigns yakachengeterwa chete Sociétés en Actions Simplifiées and Sociétés anonymes.

Kutora njodzi uku kunoshandiswa kunyanya kumapurojekiti makuru tichitarisa huwandu hwakakura.

✔️ vanhu vakawanda vachikweretesa

Crowd-kukweretesa chikamu chidiki che crowdfunding. Inosanganisira mapurojekiti emari inotumirwa pasi pemapuratifomu nezvikwereti zvakanyoreswa neruzhinji.

Crowdlending inotangwa pane crowdfunding mapuratifomu kana mabhanga haakwanise kutevera rudzi urwu rwekudyara. Saka nekudaro, mabhajeti ezviremera zvenzvimbo anobatsirwa nekutanga nzira iyi yekuunganidza mari.

🌿 Zvakanakira crowdfunding

Kusiyana nedzimwe nzira dzekupa mari, crowdfunding ine zvakawanda zvakanakira.

✔️ Chekutanga mukana: yakaderera mutengo musika kutsvaga

Mukana wekutanga weCrowdfunding uri pamusoro pemari yese. Inobvumira mutungamiri weprojekiti kuita rudzi rwekudzidza kwemusika nemutengo wakaderera.

Iyi mukana wemari ndechimwe chezvikonzero zvikuru zvekuti mutsigiri weprojekiti ashandise kuunganidza mari. Pamusoro pezvo, inobvumira vanoisa mari kuti vabatsirwe kubva kumazano nerutsigiro. Zvimwe zvinogona kubatsira zvikuru.

✔️ Chipo

Philanthropic crowdfunding kana crowdfunding nemupiro inofambiswa nesimba renharaunda uye mhomho yevanhu vanoungana vachipoterera chirongwa chakavanyengedza.

Chipo mu crowdfunding inoda basa shoma kumusoro kwepamusoro pane dzimwe nzira dzekupa mari (zvikwereti uye mari yekudyara). Zviri nyore nekuti vanopa havadi kuzadzisa chero gwaro rekutonga, kadhi rebhangi rakakwana. Nekuda kweizvozvo, nguva yekuita mari ipfupi.

✔️ Ngozi shoma

Muchokwadi, mutungamiri weprojekiti haaite njodzi yekuderedzwa. Naizvozvo achachengeta simba rake rekuita sarudzo uye haabatike kubhadhara chikwereti.

Mukuwanda mari, kutaurirana chinhu chakakosha mukana. Munguva yemushandirapamwe, mutungamiri wepurojekiti anozofanira kutaura nezve zano rake rekukwezva vanopa. Kunze kwechikamu chemari, iyo kuunganidza mari anowanawo zvazvinoreva munguva ino yekukurukurirana kwakanyanya.

🌿 Les Zvakaipa zveCrowdfunding

Kunyangwe paine zvakanakira, kuunganidza mari kune zvakwakaipira.

✔️ Mashandisirwo emagetsi anodhura kwazvo

Iwe unofanirwa kuisa chikamu chakanaka chenguva yako mukutaurirana. Kunyanya panguva yemushandirapamwe apo kutaurirana kunoshanda kumutsa kurudziro yeruzhinji kuti iwane mari yeprojekiti inodiwa.

Muchokwadi, kusabudirira mumushandirapamwe we crowdfunding inogona kukanganisa mufananidzo weprojekti. Chokwadi, mushandirapamwe kuunganidza mari inogona kunzwisiswa sechiyero chekuvimbika nevatengi vako, nharaunda yako.

✔️ Mutengo wakanyanya

Iye akawedzera inodhura kupfuura chikwereti chebhangi. Paunoendesa purojekiti yako pachikuva chevanhu vazhinji, unobhadhara komisheni kune ino chikuva, chinoita semurevereri. Komisheni iyi inosiyana zvichienderana nepuratifomu uye inobhadhariswa kana ikabudirira.

Pamusoro pemitengo iyi, zvinodikanwa kufunga nezve mari yekukurukurirana. Zvese izvi iwe hauna vimbiso yekupihwa mari. Kana ukabudirira, muCrowdlending uchabhadhara mubereko pamari yakagamuchirwa. Nekudaro, mapurojekiti akaunganidzwa zvakabudirira chete ndiwo achatumirwa.

✔️Ldilution of shares

Zvinogona kuitika kuti hausisiri iwe wega muridzi wepurojekiti. Unorasikirwa nesimba rako rekuita sarudzo.

Kudzokororwa kwemasheya kunoitika kana tiri mumamiriro eCrowd-equity. Kuti uite izvi, unofanirwa kunyatso funga nezve marongero emari kuitira kuti usarasikirwe nekutonga kwebhizinesi rako.

✔️ Kuba kwemazanos

Vanhu vazhinji vanogona kubirwa pfungwa dzavo. Chokwadi ndechekuti mapurojekiti akatumirwa anowanikwa kune wese munhu uye anowedzera njodzi yekuba.

✔️ Ngozi yemari

Mutungamiri weprojekiti anoratidzwa kune njodzi yemari; anofanira kutaurirana, kudya uye kutonga mushandirapamwe wake kuunganidza mari. Iyi nzira yese ine mutengo uye haifanirwe kuregeredzwa. Kuendesa purojekiti pachikuva crowdfunding kupa pachena.

⛳️ Maitiro ekubatsirwa kubva kune vanhu vakawanda

Kubatsirwa kubva mukuwanda mari yepurojekiti yako kunoda kugadzirira kwakasimba uye mharidzo inogutsa yepurojekiti yako. Heano mamwe matanho akakosha ekuwedzera mikana yako yekubudirira:

⚡️Sarudza chikuva

Kune akawanda akawanda ekuunganidza mapuratifomu aripo, imwe neimwe iine zvirevo uye maitiro. Iwe uchafanirwa kusarudza iyo inonyatsoenderana nezvido zvako uye purojekiti yako.

⚡️Tsanangura mari ichakwidzwa

Iwe unofanirwa kusarudza iyo mari yaunoda kutsigira purojekiti yako. Izvo zvakakosha kuti uve wechokwadi uye ufunge nezvemitengo inodyidzana neyekuwanda mari mushandirapamwe, senge muripo wepuratifomu uye mibairo yevanopa.

⚡️Gadzira peji yemushandirapamwe

Iwe unozofanirwa kugadzira inoyevedza yemushandirapamwe peji inotsanangura zvakajeka chirongwa chako, zvinangwa zvayo, uye mibairo inowanikwa kune vanopa. Iri peji rinofanirwa kuve rakagadzirwa zvakanaka uye rinomanikidza kukwezva vanopinda.

⚡️Gadzirira vhidhiyo yemharidzo

Vhidhiyo yemharidzo inogona kubatsira kutsanangura chirongwa chako nenzira ine simba uye kumutsa kufarira kwevanogona kupa. Vhidhiyo yacho inofanira kuva pfupi, inonakidza uye inodzidzisa.

⚡️Simbisa mushandirapamwe wako

Kana danidziro yako yave mhenyu, unozofanirwa kuisimudzira pasocial media, kushamwari nemhuri, uye munhau kukwezva vanopa. Kunyanya kuoneka kwauinayo, ndiko kunoita kuti ubudirire nemushandirapamwe wako.

⚡️Tonga mushandirapamwe

Iwe unozofanirwa kunyatso tarisisa mushandirapamwe wako, kupindura mibvunzo kubva kune vangango tsigira, uye kuona kuti mibairo inounzwa nenguva. Kana mushandirapamwe wako ukasvika pachinangwa chekutsvaga mari, saka unogona kuunganidza mari kubva kune vanopa uye kuita chirongwa chako.

Izvo zvakakosha kuti uzive kuti yega yega crowdfunding platform inogona kunge iine zvimwe zvinodiwa uye matanho ekutevera. Saka zvakakosha kuti uverenge mamiriro epuratifomu usati watanga mushandirapamwe wako.

⛳️Mamwe mapuratifomu ekuunganidza mari

Kune akawanda mapoka ekuunganidza mari, imwe neimwe iine maitiro ayo uye mamiriro. Heino mimwe mienzaniso:

⚡️Kickstarter

Kickstarter is an online crowdfunding platform yakagadzirwa muna 2009. Inobvumira vatungamiri vepurogiramu kuti vataure pfungwa dzavo uye kukumbira mari kubva kunharaunda yevanokwanisa kupa. Mari iri muchimiro chezvipo., uye vabatsiri vanowana mubhadharo wekuchinjana unotsanangurwa nemutungamiri weprojekiti.

Kupa chirongwa paKickstarter, unofanira kutanga waendesa chikumbiro kuchikwata chepuratifomu, icho chinoongorora kunaka uye kugona kweprojekiti. Kana chikumbiro chakagamuchirwa, mutungamiri weprojekiti anogona ipapo gadzira peji yekuratidzira pane saiti.

Iri peji rinofanirwa kusanganisira tsananguro yakadzama yeprojekiti, bhajeti renguva uye runyorwa rwemuripo unopihwa kune vanopa.

Kana chirongwa chekuunganidza vanhu vakawanda panotanga, mutungamiri weprojekiti anofanira kuunganidza nharaunda yake uye kushandisa masocial network kuzivisa chirongwa chake uye kukurudzira vanhu kuti vabatsire. Zvakakoshawo kuti isa chinangwa chaicho chekutsvaga mari, tichifunga nezvemitengo yepuratifomu uye mari yekugadzira purojekiti.

Kana mushandirapamwe wangotangwa, mutungamiri wepurojekiti anofanira kugara achivandudza peji yavo yemharidzo kuti azivise vanopa mafambiro echirongwa uye kuvakurudzira kuti vagovane netiweki yavo.

Kana chinangwa chemari chasvika, mutungamiri weprojekiti anogamuchira mari yakaunganidzwa, kubvisa mari yepuratifomu. Kana chinangwa chikasaitika, vabatsiri vanodzoserwa uye mutungamiri weprojekiti haagamuchire chinhu.

⚡️Ulule

Ulule iFrench crowdfunding chikuva chinoshanda mukugadzira, hunyanzvi uye mapurojekiti ekubatana. Yakavambwa muna 2010, yave imwe yeanotungamira mapoka ekuunganidza mari muEurope ane anopfuura 29 mapurojekiti akapihwa mari kusvika parizvino.

Ulule inopa marudzi maviri emari: mari yezvipo uye presale financing. Mari yezvipo inobvumira vatsigiri kuti vatsigire purojekiti nemari pasina kutarisira chimwe chinhu.

Pre-sale mari, kune rumwe rutivi, inobvumira vabatsiri kutenga zvigadzirwa zvine chekuita neprojekiti kana masevhisi vasati vaenda kumusika.

Kuti ubatsirwe nemari paUlule, zvakakosha kuti ratidza chirongwa chekugadzira, chitsva uye chepakutanga. Iyo purojekiti inofanirwawo kutsanangurwa zvakajeka uye nekutsanangurwa mupeji yemushandirapamwe, ine mifananidzo yemhando yepamusoro nemavhidhiyo.

Izvo zvakakoshawo kupa mibairo inoyevedza kune vanopa, zvichienderana nehuwandu hwavo hwekutora chikamu. Chekupedzisira, zvinokurudzirwa kusimudzira mushandirapamwe wako pamasocial network uye kutsvaga rutsigiro rwenharaunda yako.

⚡️KissKissBankBank

KissKissBankBank is a crowdfunding platform iyo yakavambwa muna 2009 muFrance. Inobvumira vatungamiri vepurogiramu kuti vatore mari kubva kuvanhu, vachichinjana nekubhadhara.

Kusiyana neKickstarter, inova chikuva chikuru chekuunganidza mari, KissKissBankBank inotarisa pa. mapurojekiti madiki nemapurojekiti ekugadzira akadai semafirimu, mabhuku, mapurojekiti ehunyanzvi, mapurojekiti emimhanzi, mapurojekiti ebhizinesi, nezvimwe.

Kutanga, vanosimudzira mapurojekiti vanofanirwa kugadzira peji reprojekiti pachikuva, inotsanangura zano ravo, chinangwa chavo chemari, makambani anopihwa, pamwe neruzivo nezve purojekiti pachayo.

Kana peji reprojekiti rave live, kuunganidza mari kunogona kutanga. Vanopa rubatsiro vanogona kusarudza kupa mari yakawanda mukutsinhana nemibairo. KissKissBankBank inoshandisa mari yehurongwa " zvese kana hapana zvinoreva kuti vanosimudzira chirongwa vanofanirwa kusvika pachinangwa chavo chekutsvaga mari kuti vawane mari.

Chekupedzisira, kana kuunganidza mari kwapera, vatungamiriri veprojekiti vanogona kutanga kuita chirongwa chavo, uye vanopa vanowana mibairo yavo. KissKissBankBank inobhadharisa a 5% komisheni pamari yakasimudzwa, pamwe chete ne3% yekubhadhara mari yezvipo zvekadhi rechikwereti.

⚡️Indiegogo

Indiegogo chimwe chikuva chakakurumbira chekutsvaga mari inobvumira varidzi veprojekiti kukwidza mari kubva kune nhamba huru yevanopa, inonzi "vanotsigira".

Yakavambwa muna 2008, chikuva chave chimwe chevatambi vakuru muindastiri yekuunganidza mari, iine mapurojekiti kubva pakutanga tekinoroji kusvika kumapurojekiti ehunyanzvi uye ekugadzira.

Indiegogo inopa marudzi maviri emakwikwi ekuunganidza vanhu vakawanda: mapoka ekutsvaga mari zvese kana kuti hapana mari uye mishandirapamwe ye flexible financing.

Mumushandirapamwe wezvese-kana-hapana wekutsvaga mari, mutungamiri wepurojekiti anofanira kusvika pachinangwa chekutsvaga mari kuti agamuchire mari yakaunganidzwa. Mumushandirapamwe wekutsvaga mari, mutungamiri weprojekiti anogona kuchengeta mari yakaunganidzwa, kunyangwe asina kusvika pachinangwa chake chekutsvaga mari.

⛳️FAQ

Mapurojekiti ese anogona kubatsirwa kubva mukuwanda mari?

A: Kwete, Mapuratifomu ese ekuunganidza mari ane maitiro ekusarudza emapurojekiti anokodzera. Zvakakosha kuverenga mamiriro acho zvakanyatsonaka usati washandisa.

Ndeipi muzana yekomisheni inotorwa necrowdfunding mapuratifomu?

A: Izvo zvinoenderana nemapuratifomu, asi kazhinji vanotora chikamu chemari inounganidzwa kubva 5% kusvika 10%. Zvakakosha kuverenga mamiriro acho zvakanyatsonaka kuti udzivise kushamisika kusingafadzi.

Nzira yekunyatsoratidza purojekiti yako pachikwata chevanhu vakawanda?

A: Zvakakosha kupa chirongwa chakajeka, chakanyatsorongeka chinomutsa kufarira. Izvo zvinodiwawo kugadzirira vhidhiyo inoyevedza uye yakadzama yemharidzo. Zvinokurudzirwa kupa mibairo inoyevedza kune vanopa.

Chii chinoitika kana chinangwa chemari chikasasvikwa?

A: Zvinoenderana nemapuratifomu, asi kazhinji vanopa vanodzoserwa mari kana chinangwa chekutsvaga mari chikasazadziswa.

Pane imwe mari yekuwedzera yekubhadhara kunze kwekomisheni yepuratifomu?

A: Mamwe mapuratifomu anogona kubhadharisa imwe mari yekufambisa mari kana kushandisa mamwe masevhisi.

Maitiro ekuita sei kuchengetedzeka kwekutengeserana pane crowdfunding mapuratifomu?

A: Mapuratifomu eCrowdfunding ane matanho ekuchengetedza ekuchengetedza vanopa uye varidzi veprojekiti. Zvakakosha kuverenga mamiriro acho zvakanyatsonaka kuti udzidze zvakawanda pamusoro pezviyero zvekuchengetedza izvi.

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