Chii chinonzi Community Manager uye ndova sei?

Chii chinonzi Community Manager? Mabasa ake ndeapi? Iyi ndiyo mibvunzo inoburitsa gakava rakawanda munguva ino yemasocial network. Makambani emasaizi ese atove nehunyanzvi Mamaneja Enharaunda anoona nezvekutonga mhando yavo paInternet.

Iyo Community Maneja inyanzvi ine basa rekuvaka nekutonga nharaunda yepamhepo uye kutonga chitupa uye mufananidzo, kugadzira nekuchengetedza hukama hwakagadzikana uye hunogara nevatengi vavo, vateveri vavo paInternet.

Ndiani anogona kuve Community Manager?

Kusiyana nezvingafungwa nevakawanda, maneja wenharaunda ibasa rakaoma kwazvo rinounza pamwechete hunyanzvi hwakawanda uye kugona. Iwe unogona kuzviwana iwe pachako kana kumhanyisa maitiro kutevera purogiramu yekudzidzisa.

Asi chokwadi ndechekuti zvinokwanisika kuti kunyangwe chimiro chako chinoenderana nechinzvimbo ichi, iwe unofanirwa kugadzirira zvakakwana kana iwe uchida kuve chaiye maneja wenharaunda.

Nyaya yekuverenga: Mazano angu ekuti bhizinesi rako ritange zvakanaka

Chokwadi chimiro chakanaka chekupinda kuti uve nyanzvi yenharaunda maneja, ivo vanhu vanotofarira masocial network uye vane muyero wakanaka wekunzwira tsitsi, kusika uye huchenjeri uye avo vakanaka kwazvo pakuvaka hukama paInternet.

Zvese izvi unofanirwa kupedzisa neruzivo rwakadai se:

• Strategy design
• Community Manager
• Kuongorora uye manejimendi maitiro nemapurojekiti
• Kugadzirisa dambudziko
• Attention kune vatengi
• Zvishandiso 2.0
• kunyora
• Webhu analytics uye zvimwe zvakawanda

Zvakaitika, diploma yeCommunity Manager

Kuti uve maneja akanaka wenharaunda, haungozongoda hunyanzvi hwakakosha uye kugona kweiyi mbiri, asi iwe zvakare uchafanirwa kuve neruzivo.

Nzira yakanakisa yekuwana ruzivo mubasa iri uye imwe yeakanakisa midziyo ichave yekushanda pane yako pachako brand.

Saka usazeza, kana iwe uchida kuve maneja wenharaunda. Iyo yakanakisa nzira yekuratidza kuti iwe uri chaiye maneja wenharaunda kugadzira chimiro uye kugadzira yako pachako brand.

Paunoenda kubvunzurudzo, ivo vanokubvunza iwe zvitupa uye kana iwe ukaratidza maitiro ako akanaka neprofile yako pachako, iwe uri kupfuura hafu uye humbowo hwetarenda rako.

Pamusoro pezvo, makambani mazhinji anodawo iyo bhonasi yekuwedzera iyo nyanzvi ine yakanaka network yesocial media influencers inogona kupa.

Maneja weCommunity anoita marii?

Iyo Nharaunda Maneja yakaita nzira yayo pakati peakanyanya mukurumbira hunyanzvi sezvo vashandisi vazhinji vanokumbira uye nekushandisa ruzivo nenzira iyi.

Tinogona kumisikidza marudzi akasiyana eMamaneja Enharaunda zvichienderana nebasa ravo uye kugona kwavo. Kwandiri, maneja weNharaunda maneja, nyanzvi mukushandiswa kwemasocial network.

Nyaya yekuverenga: Maitiro ekugadzira Facebook Bhizinesi peji

Kazhinji, nyanzvi yakazvipira kune manejimendi yesocial network inogona kuwana muhoro uri pakati pe18 ne000 euros gross pagore zvichienderana nenzvimbo yake uye nehukuru hwekambani yaari.

Zvisinei, ramba uchifunga kuti mari iyi inogona kusiyana zvichienderana nenzvimbo kana nyika. Chii chaizvo chaanoita?

Mabasa eCommunity Manager

Sezvatakataura mundima yapfuura, maneja weCommunity ibasa chairo. Dzimwe nguva isu tinovhiringa Twitter kana Facebook maneja neCommunity maneja, hazvisi zvakafanana.

Nharaunda maneja anozotonga izwi rekambani painternet uye kuona chimiro cheruzhinji chemhando, ndiyo yechipiri kuzivikanwa kwekambani. Izvi hazvisi zvidiki uye nekudaro zvinoda hunyanzvi hwekudzidzisa uye ruzivo rwehunyanzvi:

• Strategy uye kuronga
• Kugadzirisa zvemukati: blogs
• Lean shanduko manejimendi
• Maturusi ekuchengetedza nharaunda
• Dhizaini maturusi eCommunity Manager
• Content curation uye kunotonhorera kuvhima
• Nyaya uye Transmedia Narrative
• Community Booster
• Kutarisa uye kunyatsoteerera
• Yera uye shuma
• Kuziva kwakadzama kwehunhu hwesocial network
• Main social network: Facebook, Twitter
• B2B masocial network: Linkedin
• Ma social network mumifananidzo: Instagram, Youtube, Pinterest, Snapchat
• Neurocopyrighting uye pane-peji SEO
• Kutsvaga kushambadzira: SEO uye SEM
• Inbound Marketing uye Social CRM
• Social Ads (Facebook, Twitter, Outbrain)
• Social Media Hacking

Hunhu hwemaneja wesocial media

Kugona kukuru tsitsi nekukurukurirana yakakosha munyanzvi yesocial media. Sezvo basa rake guru riri kutonga nharaunda yepamhepo inosanganisira vashandisi, kana asina hunyanzvi hwekutaurirana pamhepo, anenge aine zvishoma zvekuita.

Pamusoro pezvo, kunyora kwakakosha, zvese zvekuburitsa kopi yeRRSS uye kugadzira zvinyorwa pamabloggi ebhizinesi.

Chechipiri chakakosha hunhu hwenyanzvi iyi tsitsi. Nzvimbo dzesocial network dzinofanirwa kutungamirwa neanonzwira tsitsi chimiro, anoziva nzira yekuzviisa mushangu dzevamwe, uye anogara achibatanidzwa mukutsvaga mhinduro yakanaka kune zvinodiwa uye matambudziko evateveri vavo.

Nyaya yekuverenga: Maitiro ekutanga bhizimusi repamhepo rakabudirira

Moderation ndechimwe chinhu icho makambani anozotsanangurwa kana iwe uchida kuhaya Community Manager. Iyo irascible uye isingafungidzirwe mbiri inogona kukuvadza yakawanda kune iyo brand pamberi pekushoropodzwa kwevashandisi.

Kupokana hakufanire kuwedzera. Iyo Community Maneja mumwezve mushandi wekambani anofanirwa kutsvaga mhinduro yematambudziko evatengi.

Le kuzvipira kwakakwana kune purojekiti inotendwa zvakare. Maneja weNharaunda anofanirwa kunge akagadzirira kubata chero mhando yekutyisidzira, zvisinei nenguva yezuva. Hechino pamwe chikamu chakaomesesa chebasa: Maneja weNharaunda haafanire kumbobvisa zvachose kubva kubasa ravo.

Uye pakupedzisira, nyanzvi yezvemagariro evanhu inofanira kuva neyechokwadi chido chechiratidzo uye zvigadzirwa zvayo. Iko hakuna nzira yaunga sanganise nayo vamwe uye uvanyengetedze nezvemhando yemhando yako kana iwe usingatendi zvaunotaura.

Mabasa makuru eCommunity Manager

Basa guru rinoitwa nenyanzvi iyi kusikwa kwezvinhu zvinokwezva uye zvemhando yepamusoro. Kazhinji, maneja weCommunity haangogumiri pakugadzira nekunyora zvemukati chete zvemasocial network, anowanzo kutungamira maneja blog yekambani.

Uye zvakare, iyo social media nyanzvi inofanirwa kusarudza pane iyo nguva yakanakisa yekutumira zvirimo. Kuti uite izvi, ine zvishandiso zvinokuudza iwe panguva ipi yezuva kana vhiki izvo zvirimo zvichave zvakanyanya kugamuchirwa.

Iyo ine zvakare zvishandiso zvekuronga kuburitswa kwemukati. Kwete chete izvo zvirimo zvichange zvarongwa munguva yepamberi, kunyangwe hazvo zvichitarisa pane aya slots, zvinyorwa zvichaitwa zvakare mune yakasara yenguva slots, nekuti zvikasadaro isu hatizokwanisa kusvika kune yedu yese chinangwa chevateereri.

Nyaya yekuverenga: Nzira itsva dzekubhadhara dzedhijitari

Maneja weCommunity anofanirawo surveiller zvose zvinyorwa uye nhau kubva kuchikamu chekambani yake. Naizvozvo maziso ekambani paInternet. Iyi tsika haingoshandiswe chete kuona mikana uye kutyisidzira nekufamba kwenguva, inobatsirawo kuona zvakanyanyonangana zvemukati kubva kumakwikwi uye chikamu.

Vashandisi havafarire kuzvisimudzira, ndizvo zvirimo zvinovapa kukosha. Nenzira iyi, maneja weNharaunda anofanirwa kupa zvirimo zvakanangana nemafungiro aya, kunyangwe achifanira kusimudzira zvinyorwa kubva kune mamwe makambani.

Rimwe basa reCommunity Manager ndere kutarisa nekudzora zvinyorwa zvayo, nekuongorora kugamuchirwa kwavo nevashandisi. Muchidimbu, unofanirwa kuyera nhamba yevhoti (vanoda, vanofarira, +1, nezvimwewo), nhamba yemashoko uye nguva iyo zvinyorwa zvinogoverwa.

Zvakakosha kuti Community Manager ziva vateereri vako, vateveri vake uye vangangove vateveri. Nenzira iyo, iwe unogona kuuya nehurongwa uye kuona kuti ndezvipi zviito zvauchawana kubudirira zvakanyanya nevateereri.

Rimwe basa rakakosha reCommunity Manager ndere kuvaka hukama hunogara uye hwakagadzikana nevateveri. Anofanira kukwanisa kuzviisa muzvishangu zvevashandisi uye kuziva kuti havasi pasocial network kuti vatenge zvigadzirwa zvake, asi kuti vabatsirwe kubva kwavari.

Mukupedzisira, kiyi yekubudirira kweNharaunda maneja ndeyekuva shamwari yemushandisi uye zvishoma nezvishoma unopedzisira wamushandura kuita mutengi.

Ndeipi kudzidziswa kuve maneja wesocial media?

Basa remutungamiri akanaka weNharaunda ine hurongwa mune chero sangano. Kuti iite basa rayo nemazvo, sezvatataura, inofanira kuunza pamwechete nhevedzano yehunyanzvi uye kugona.

Mamaneja enharaunda akawanda anotsvakwa, kunyangwe chiri chokwadi kuti pakutanga zvaive zvakakwana kuve netsitsi uye kuziva matauriro ekushandisa mumambure ega ega, pese paanenge ari nyanzvi yemifananidzo ine ruzivo rwakasiyana-siyana.

Ichokwadi kuti iwe unogona kusarudza kudzidzisa iwe pachako kana iwe unogona kukurumidza kuita izvi nekudzidziswa nekosi yemhando yakaratidza.

Chinyorwa chekuverenga: Heino maitiro ekuita mari painternet - Dzivisa kunyengedzwa

Kana iwe uchizogadzira zano rekambani uye uchida kubatsira kuvaka 2.0 masangano saka iwe unofanirwa kushanda pane yehunyanzvi nzira uye pamwe ita imwe dzidziso.

Kana iwe wakanyanya kutarisisa pane ayo tactical mikana mumunda we Marketing uye kutaurirana, pamwe dhigirii rekupedza kudzidza muCommunity maneja richakukwanira.

Ndisiirewo mhinduro