Tsohle ka khoebo ea elektronike
Khoebo ea elektronike ha e amane le khoebo ea elektronike (eo hape e bitsoang e-commerce). E fetela ka nqane ho khoebo ea e-commerce ho kenyelletsa mesebetsi e meng e joalo ka taolo ea phepelo, ho hira marang-rang, koetliso, jj. Ka lehlakoreng le leng, khoebo ea elektronike e amana haholo le theko le thekiso ea thepa le litšebeletso.
Khoebong ea e-commerce, litšebelisano li etsahala inthaneteng, moreki le morekisi ha ba kopane lifahleho li talimane. Lentsoe "e-business" le qapiloe ke IBM's Internet and Marketing sehlopha sa 1996. Sehloohong sena ke u fa BA BA ea khoebo ea elektronike.
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???? Litšobotsi tsa khoebo ea elektronike
E-khoebo ke ts'ebetso ea lits'ebetso tsa khoebo inthaneteng. Mekhoa ena ea khoebo ea e-commerce e kenyelletsa ho reka le ho rekisa thepa le litšebeletso, litšebeletso tsa bareki, joalo-joalo. Li kanna tsa amana le ts'ebetso ea litefo, taolo ea taolo ea tlhahiso, le tse ling.
Khoebo ea elektronike e ka kenyelletsa mefuta e mengata ea mesebetsi le litšebeletso. Li tloha ho nts'etsopele ea li-intranet le li-extranet ho ea ho phano ea lits'ebeletso tsa elektroniki ka Marang-rang ke bafani ba lits'ebeletso tsa likopo.
Lefatšeng la kajeno, re pepesehetse mefuta e fapaneng ea khoebo ea elektronike. Ho tloha ha e hlaha, e hola ka ho tlola le ho feta. Ba bang ba bolela esale pele hore e ka feta ka botlalo mabenkele a litene le seretse haufinyane.
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Le hoja seo se sa ntse se tla bonahala, re ke ke ra iphapanyetsa karolo e khōlō eo e e phethang moruong oa kajeno oa lefatše. Tse ling tsa likarolo tsa khoebo ea elektroniki ke:
- Ho bonolo ho kenya
- Ha ho na meeli ea libaka
- E theko e tlase haholo ho feta khoebo ea setso
- Ho na le lihora tse bonolo tsa ho bula
- Mekhoa ea ho bapatsa e bitsa chelete e tlase
- Likhoebo tsa marang-rang li fumana lithuso tsa 'muso
- Ho na le litaba tse ling tsa tšireletso le botšepehi
- Ha ho na ho ama motho ka mong
- Moreki le morekisi ha ba kopane
- Ho fana ka lihlahisoa ho nka nako
- Ho na le kotsi ea transaction
- Mang kapa mang a ka reka eng kapa eng kae kapa kae ka nako efe kapa efe
- Kotsi ea transaction e phahame ho feta khoebo ea setso
???? Mefuta e fapaneng ea khoebo ea elektroniki
Hona joale, ho na le mefuta e mengata ea khoebo ea e-commerce. Tsohle li ipapisitse le hore na moreki oa ho qetela ke mang. E meng ea mefuta ea khoebo ea e-commerce ke:
Mokhoa oa khoebo ho bareki (B2C).
Moetsong ona, barekisi ba fana ka lihlahisoa le lits'ebeletso ka kotloloho ho bareki ba inthaneteng, 'me moreki o li reka ka Marang-rang. Ha moreki a reka lihlahisoa ho tsoa ho morekisi, ke khoebo ho ea ho bareki.
Batho ba rekang ho Flipkart, Amazon, joalo-joalo. ke mohlala oa khoebo pakeng tsa likhoebo le bareki. Ts'ebetsong e joalo, moreki oa ho qetela ka boeena o reka ka ho toba ho morekisi.
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Moetso khoebo-to-khoebo (B2B)
Ho B2B, likhoebo li sebelisa Marang-rang ho sebelisana. Ho fapana le litšebelisano tsa B2C, litšebelisano tsa B2B hangata li kenyelletsa litšebelisano tse ngata tsa marang-rang mothating o mong le o mong oa phepelo ea thepa. Litšebelisano tse etsahalang lipakeng tsa mekhatlo e 'meli li oela tlas'a Khoebo ho ea Khoebo.
Bahlahisi ba setso le barekisi ba mabenkele hangata ba sebetsa ka mofuta ona oa khoebo ea e-commerce. Hape, e ntlafatsa haholo katleho ea khoebo.
Mohlala oa bareki ho ea khoebong (C2B)
Moetso oa C2B o hlalosa mofuta oa khoebo ea elektronike moo bareki ba iketsetsang boleng ba bona le tlhoko ea thepa le litšebeletso. Ho C2B, ho na le phetoho e felletseng ea moelelo oa moetlo oa phapanyetsano ea thepa.
Mofuta ona oa khoebo ea e-commerce o atile haholo mererong e thehiloeng ho batho ba bangata. Palo e kholo ea batho e etsa hore litšebeletso kapa lihlahisoa tsa bona li fumanehe ho lik'hamphani tse batlang mefuta ena ea litšebeletso kapa lihlahisoa.
Mohlala oa Consumer to Consumer (C2C).
Moetsong oa e-commerce oa bareki-to-consumer (C2C), bareki ka bobeli ke bareki le barekisi ka limmaraka tsa marang-rang tse tsamaisoang ke batho ba boraro, joalo ka eBay. Moreki ea rekisang sehlahisoa kapa tšebeletso ho moreki e mong ke transaction ea C2C.
Mohlala, batho ba beha lipapatso ho OLX ea lihlahisoa tseo ba batlang ho li rekisa. Litšebelisano tsa mofuta oa C2C hangata li etsahala bakeng sa lihlahisoa tse sebelisitsoeng. Webosaete ke motataisi feela eseng mofani oa thepa kapa litšebeletso.
Mohlala oa bareki ho mmuso (C2A).
Moetso oa C2A o akaretsa litšebelisano tsohle tsa elektroniki tse etsoang lipakeng tsa batho ka bomong le tsamaiso ea sechaba. Mehlala e meng ea lisebelisoa e kenyelletsa:
- Thuto - phatlalatso ea tlhahisoleseding, thuto ea hole, joalo-joalo.
- Tšireletso ea sechaba - ka ho phatlalatsoa ha tlhahisoleseding, litefello, joalo-joalo.
- Lekhetho - ho kenya litlaleho tsa lekhetho, litefo, joalo-joalo.
- Bophelo bo botle - litumellano tsa kopano, litaba tsa mafu, tefo ea litšebeletso tsa bophelo bo botle, joalo-joalo.
Mokhoa oa khoebo ho ea tsamaisong (B2A).
Karolo ena ea khoebo ea e-commerce e akaretsa litšebelisano tsohle tse etsoang marang-rang ke likhoebo le tsamaiso ea sechaba kapa mmuso le mekhatlo ea ona e fapaneng. Ho feta moo, mefuta ena ea litšebeletso e eketsehile haholo lilemong tsa morao tjena ka lebaka la matsete a mmuso oa elektronike.
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???? Mathata a khoebo ea e-commerce
Boemo le mefuta ea liphephetso tsa khoebo ea e-commerce li fapana ho ea ka mokhatlo o mong ho ea ho o mong, ho ipapisitsoe le lintlha tse ngata - ho tloha hore na ba sebelisa lits'ebeletso tsa dijithale ho isa khoebong ea e-commerce likarolong tse itseng feela tsa ts'ebetso ea bona, kapa hore na lits'ebeletso tsa dijithale li matlafatsa tlhahiso ea bona ea mantlha. , ke hore na ba na le lisebelisoa tsa theknoloji ea lefa kapa hore na ba tsoetsoe ke digital.
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Leha ho le joalo, ho na le mathata a mang a tloaelehileng. Liqholotso tsena ke:
- Ho boloka lits'ebeletso tsa khoebo ea elektroniki khahlano le litlhaselo tsa marang-rang;
- Litšebeletso tsa sekhahla ka potlako ho fihlela tlhoko ntle le ho senya ts'ebetso;
- Fetolela mahlale a bona ka potlako ho lekana ho tsamaisana le maemo a fetohang a mebaraka;
- Fumana le ho koetlisa basebetsi ba ka tsamaisanang le litsebo tse tlamehang ho lula li fetoha; le
- Ho tsamaisana le bokhoni ba e-commerce boo, ka sebopeho sa bona sa elektroniki, bo lulang bo le teng.
Ntle le moo, likhoebo tse ngata li ntse li sokola ho tloha maemong a siling a khoebo ea e-commerce ka har'a mokhatlo oa tsona ho ea ho kopanya lits'ebeletso tsa khoebo ea e-commerce le ho li sebelisa ho fetoha ts'ebetso ea dijithale, moo likarolo tse fapaneng tsa khoebo ea e-commerce li kopanang le ho sebetsa hammoho ntle le moroallo.
???? Khoebo ea elektronike khahlano le khoebo ea elektronike
Khoebo ea elektronike le khoebo ea e-commerce lia tšoana, empa ha li tšoane. E-commerce e bua ka mokhoa o fokolang oa ho reka le ho rekisa lihlahisoa inthaneteng. Khoebo ea E-commerce e hlalosa mefuta e mengata e fapaneng ea lits'ebetso tsa khoebo ho kenyelletsa likarolo tse kang taolo ea phepelo ea thepa, ts'ebetso ea odara ea elektroniki.
Tsamaiso ea likamano tsa bareki e etselitsoeng ho thusa khoebo ho sebetsa ka katleho le ka nepo e tlosa seo. Kahoo, khoebo ea e-commerce e lokela ho nkuoa e le karolo e nyane ea khoebo ea elektroniki.
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Lits'ebetso tsa khoebo tsa E-commerce li ka sebetsoa ka tlung ka marang-rang a k'hamphani kapa tsa fetisetsoa kantle ho barekisi ba sebetsanang le likarolo tseo tse ikhethileng tsa khoebo. Ka lehlakoreng le leng, tlhaloso ea e-commerce e hlakile haholoanyane 'me ha e le hantle e hlalosa karolo leha e le efe ea mekhoa eo litaelo tsa marang-rang li behiloeng le ho lefelloa ka tsona.
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Mohlala, moreki ea behang odara inthaneteng empa a e lata lebenkeleng la sebele ke mohlala oa khoebo ea e-commerce.
???? Melemo ea khoebo ea elektronike
Melemo ea khoebo ea e-commerce ha e le hantle e mengata, e totobetseng ke boiketlo ba ho etsa khoebo. Melemo e meng ea mantlha ea khoebo ea e-commerce ke:
- Ho bonolo ho e lokisa. Ho bonolo ho theha khoebo ea e-commerce. U ka qala khoebo ea inthaneteng le ha u ntse u le hae haeba u na le software e hlokahalang, sesebelisoa le inthanete.
- Theko e tlaase ho feta khoebo ea setso. Khoebo ea E-commerce e theko e tlase haholo ho feta ea setso. Litsenyehelo tsa ho theha khoebo ea elektronike li phahame haholo ho feta tse hlokahalang ho theha khoebo ea setso. Ho feta moo, litšenyehelo tsa transaction li tlase haholo.
- Ha ho meeli ea libaka. Ha ho na meeli ea libaka bakeng sa khoebo ea e-commerce. Mang kapa mang a ka odara eng kapa eng kae kapa kae ka nako efe kapa efe. Ona ke o mong oa melemo ea khoebo ea e-commerce.
- Lithuso tsa 'muso. Likhoebo tsa Marang-rang li natefeloa ke melemo ea mmuso ha mmuso o ntse o leka ho khothaletsa boits'oaro ba dijithale.
- Lihora tsa ho bula tse feto-fetohang. Kaha Marang-rang a fumaneha kamehla. Khoebo ea E-commerce e theola lithibelo tsa nako tseo likhoebo tse thehiloeng ho tsona li tobaneng le tsona. Ha feela motho a e-na le khokahanyo ea inthanete, u ka khona ho fihla le ho rekisa sehlahisoa kapa tšebeletso ea hau ho baeti ba webosaeteng ea k'hamphani ea hau.
???? Mefokolo ea khoebo ea elektronike
Empa hase litaba tse monate kaofela. Khoebo ea E-commerce e na le mefokolo e itseng ha e bapisoa le mokhoa oa setso oa ho etsa khoebo. E meng ea mefokolo ea khoebo ea e-commerce ke:
Ho hloka ho ama motho ka mong.
Khoebo ea E-commerce ha e na taba ea motho. Ha o khone ho ama kapa ho fofonela sehlahisoa. Ka hona ho thata ho bareki ho netefatsa boleng ba sehlahisoa. Ho feta moo, ho ama motho le hona ha ho eo.
Ka mokhoa oa setso, re kopana le morekisi. Sena se mo fa maikutlo a botho le botšepehi. E boetse e haha tšepo ho moreki. Mohlala oa e-Business o tla lula o se na litšobotsi tse joalo.
Nako ea ho pepa
Ho fana ka lihlahisoa ho nka nako. Khoebong ea setso, u fumana sehlahisoa hang ha u se reka. Empa seo ha se etsahale khoebong ea inthaneteng. Hangata tieho ena e nyahamisa bareki.
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Leha ho le joalo, likhoebo tsa elektronike li leka ho rarolla mathata ana ka ho tšepisa linako tse fokolang haholo tsa ho fana ka thepa. Ka mohlala, Hona joale Amazon e fana ka thomello ea letsatsi le le leng. Ena ke ntlafatso empa ha e rarolle bothata ka botlalo
Litaba tsa ts'ireletso
Ho na le batho ba bangata ba etsang bomenemene ka khoebo ea inthaneteng. Ho feta moo, ho bonolo ho barekisi ho fumana lintlha tsa hau tsa lichelete. E na le litaba tse ling tsa ts'ireletso le botšepehi. E boetse e baka ho se tšepane har'a bareki bao e ka bang bareki. Leha ho le joalo, haeba u le ea qalang, ke u eletsa hore u tsebe mashano a 11 a khoebo ea e-commerce
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