Uzilungisa njani iimpazamo ezingama-404 kwisiza

Iimpazamo ezingama-404 zinokukhathaza ngokwenene, zombini kubatyeleli besiza sakho nakuwe njengomnini. Babonisa ukuba iphepha eliceliweyo alinakufunyanwa, elinokulimaza amava omsebenzisi kunye ne-SEO. Ngethamsanqa, kukho iindlela ezininzi zokulungisa ezi mpazamo kwi-WordPress.

Kweli nqaku, ndityhila kuwe zonke iimfihlo zokulungisa ezi mpazamo ukuze uphucule i-SEO yakho. Ukuba unenkxalabo malunga nempilo yendawo yakho, jonga oku Isikhokelo esisebenzayo sophicotho lwewebhusayithi.

Yintoni impazamo ka-404?

Impazamo ye-404 ifana nokufika kwindlu engasekhoyo. Khawucinge ukuba unedilesi yomhlobo, uya endlwini yakhe, kodwa endaweni yendlu yakhe, ufumana indawo engenanto. Kuyakhathaza, akunjalo?

Ehlabathini lewebhu, yiloo nto kanye eyenzekayo. Xa ucofa ikhonkco okanye uchwetheza idilesi kwisikhangeli sakho, ulindele ukuhlala kwiphepha elithile lewebhu. Kodwa ngamanye amaxesha elo phepha liye lanyamalala, lasuswa, okanye alizange libekho. Apha kulapho umyalezo wempazamo odumileyo we-404 uvela khona. Ngokusisiseko, le yindlela echubekileyo yomncedisi wewebhu yokukuxelela: “Owu, uxolo, andiyifumani le uyifunayo“. Kuba ngathi i-GPS ye-intanethi ilahlekile kancinci.

Ezi mpazamo zingenzeka ngenxa yezizathu ezininzi: ikhonkco elichwetheziweyo kakubi, iphepha elicinyiweyo ngaphandle kokwalathisa, okanye isayithi ehambe ngokupheleleyo. Iyacaphukisa kubatyeleli, kwaye inokuba yingxaki kwi-SEO yendawo.

Ngamafutshane, impazamo ye-404 yi-hiccup encinci kwiwebhu esikhumbuza ukuba nakwihlabathi elibonakalayo, ngamanye amaxesha sinokulahleka!

Iimpembelelo ze-404 iimpazamo kwi-SEO

Iimpazamo ze-404 kunye ne-SEO zifana ne- ingqalutye esihlangu kubanini webhusayithi. Unokucinga ukuba ayisiyonto inkulu, kodwa eneneni, inokukubuyisela umva kugqatso ukuze ubekwe kakuhle kuGoogle.

Khawufane ucinge okomzuzwana ukuba uGoogle ungumthengi ongaqondakaliyo otyelela rhoqo ivenkile yakho ye-intanethi. Ngalo lonke ixesha edibana nempazamo ye-404, kuba ngathi ufumana ishelufu engenanto apho ebelindele ukubona imveliso. Ayingobuchwephesha kakhulu, akunjalo? Ezi mpazamo zinokuba neziphumo ezininzi ezimbi kwi-SEO yakho. Okokuqala, bachitha into ebizwa ngokuba “yi-crawl budget”. Ngokusisiseko, uGoogle unexesha elilinganiselweyo lokukhasa indawo yakho. Ukuba uchitha eli xesha lixabisekileyo edibana namaphepha angekhoyo, lo mxholo uxabiseke kakhulu kangangokuba akazukwazi ukuwubhala.

Okulandelayo, iimpazamo ezingama-404 zingonakalisa amava omsebenzisi. Ukuba iindwendwe zicofa amakhonkco angazisi ndawo, zinokushiya indawo yakho ngokukhawuleza. Eli nqanaba liphezulu lokutsiba luphawu olubi kuGoogle, onokugqiba ukuba indawo yakho ayihambelani okanye ayilunganga. Kukho nombuzo othi "ikhonkco lejusi“. Ukuba unamakhonkco angaphandle akhomba kumaphepha angama-404 kwindawo yakho, kufana nokuba uvumela amanzi etephu ukuba aphume ngaphandle kokuwabuyisela. Yonke ijusi yekhonkco entle ilahleka endaweni yokuzuza i-SEO yakho.

Oko kuthethi, musa ukuphaphazela! Iimpazamo ezimbalwa ezingama-404 aziyi konakalisa indawo yakho ngobusuku. UGoogle uyaqonda ukuba kulungile ukuba nezimbalwa. Into ebalulekileyo kukulawula ngobulumko: misela ukuqondisa kwakhona, lungisa amakhonkco aphukileyo, kwaye uqinisekise ukuba iphepha lakho le-404 liluncedo kwaye likhokela iindwendwe kumxholo ofanelekileyo.

Uzifumana njani iimpazamo ezingama-404

Hayi, izixhobo zokubona amaphepha angama-404! Kufana nokuba nomtshini wentsimbi ukufumana ubutyebi obufihliweyo – ngaphandle kwalapha, ukhangela amaphepha alahlekileyo. Nazi ezinye zezona zixhobo zibalaseleyo onokuzisebenzisa ukukhupha ezo mpazamo zingama-404 zihleli kwindawo yakho:

Ikhonsoli ye Khangela yeGoogle

Uphendlo lweGoogle Console (GSC), eyayisaziwa njengeZixhobo zeGoogle Webmaster, sisixhobo sasimahla esinikezwe nguGoogle esibaluleke kakhulu kuye nawuphi na umnini wewebhusayithi we-SEO-conscious. Xa kufikwa ekufumaneni iimpazamo ezingama-404, i-GSC ifana nogqirha osoloko evavanya indawo yakho kuyo nayiphi na impazamo.

Ukuqala ukusebenzisa i-GSC, kufuneka uqale uqinisekise ukuba ungumnikazi wendawo. Oku ngokuqhelekileyo kwenziwa ngokongeza ikhowudi encinci kwisayithi lakho okanye ukulayisha ifayile ethile. Nje ukuba eli nyathelo ligqityiwe, i-GSC iqala ukuqokelela idatha kwindawo yakho.

Kwicandelo "Ukuhlanganisa” ukusuka kwi-GSC, uya kufumana ingxelo eneenkcukacha malunga neempazamo zesayithi yakho, kubandakanywa iimpazamo ezingama-404 Le ngxelo yigolide yolwazi. Ayikuxeleli kuphela ukuba ngawaphi amaphepha abuyisela impazamo engama-404, kodwa ikuxelela nokuba uGoogle uwafumene njani loo maphepha. Ngaba kwakungokulandela ikhonkco langaphakathi kwisayithi yakho? Okanye mhlawumbi ngekhonkco langaphandle? Olu lwazi lubalulekile ekuqondeni imvelaphi yengxaki kunye nokuyisombulula kakuhle.

Enye yeenzuzo ezinkulu ze-GSC kukuba ikubonisa ukuvela kweempazamo ekuhambeni kwexesha. Ngale ndlela unokubona ukuba ingxaki yeyakutshanje okanye sele iqhubeka ixeshana. Ukongeza, xa ulungisa impazamo, unokucela uGoogle ukuba ajonge kwakhona iphepha ngqo kwi-interface ye-GSC. Kufana nokuthi kuGoogle, "Heyi, ndiyilungisile, ungabuya uzojonga!"

Kodwa i-GSC ayikubonisi nje iimpazamo ezingama-404. Yideshibhodi yokwenyani yempilo ye-SEO yendawo yakho.

Enye inkalo entle ye-GSC kukuba iyakulumkisa ukuba kukho ingxaki enkulu. Ukuba ngequbuliso indawo yakho iqokelela inani elikhulu leempazamo ezingama-404, uya kufumana i-imeyile ekwazisa ngale nto. Kufana nokuba nomlindi ojonge indawo yakho 24/7. Nangona kunjalo, i-GSC inemida yayo. Ayiskena indawo yakho ngexesha lokwenyani kwaye idatha ngamanye amaxesha inokulibaziseka kweentsuku ezimbalwa. Ukongeza, ibona kuphela amaphepha uGoogle azame ukukhasa ngawo, okuthetha ukuba ezinye iimpazamo ezingama-404 zinokungaqatshelwa ukuba ziyahambelana namaphepha uGoogle angekawafumani.

I-Checker Link Linker

I-Checker Link Linker sisixhobo se-intanethi elula kodwa esebenzayo ukufumana amakhonkco aphukileyo kunye neempazamo ze-404 kwiwebhusayithi yakho. Kufana nokuba nomncedisi wenyani ohamba ngobunono kuyo yonke ikona yesiza sakho ekhangela ezo zinto zicaphukisayo zincinci ezinokwenzakalisa amava omsebenzisi kunye ne-SEO. Ukusebenzisa i-Broken Link Checker kulula ngendlela engathandekiyo. Konke okufuneka ukwenze kukuya kwiwebhusayithi yabo, faka i-URL yendawo yakho kwintsimi enikezelweyo, kwaye uqale uhlalutyo. Kufana nokukhulula inja esniffer egadini yakho ukuze ufumane iitruffles, ngaphandle kwalapha iitruffles zizikhonkco eziyingxaki.

Nje ukuba uhlalutyo luqalisiwe, i-Broken Link Checker iya kuhamba ngekhasi lakho lesayithi ngephepha, ikhonkco ngekhonkco. Oku kungathatha ixesha, ngakumbi ukuba indawo yakho inkulu. Ngeli xesha, unokuhamba malunga neshishini lakho, ube nekofu, okanye kutheni kungenjalo, qalisa ukucinga malunga nendlela oza kulungisa ngayo iimpazamo aza kuzifumana.

Ingxelo eyenziwe yiBroken Link Checker ibanzi kakhulu. Ayikubonisi kuphela ii-URL ezibuyisela impazamo ye-404, kodwa kwakhona amakhonkco aphukileyo akhomba kwezinye iisayithi. Oku kuluncedo ngakumbi kuba amakhonkco angaphandle aphukileyo anokwenzakalisa ukuthembeka kwakho emehlweni kaGoogle.

Kwikhonkco ngalinye eliyingxaki, isixhobo sikuxelela iphepha apho likhoyo kunye nesicatshulwa se-ancho esisetyenzisiweyo. Kufana nokuba umncedisi wakho uthe kuwe: "Jonga, kweli phepha, eli khonkco elinalo mbhalo alisebenzi". Olu lwazi lubalulekile ekulungiseni iingxaki ngokukhawuleza nangempumelelo.

Enye yeenzuzo ezinkulu zeBroken Link Checker kukuba iyakwazi ukubona iintlobo ezahlukeneyo zeempazamo, hayi nje ii-404s Iyakwazi ukubona iimpazamo ezingama-500 (iimpazamo zeseva), ukuhanjiswa kwakhona kwekhonkco, okanye amakhonkco athatha ixesha elide ukulayisha. Kufana nokuba nomcuphi wabucala ophanda konke ukungasebenzi kakuhle kwindawo yakho. Isixhobo sikwabonelela ngenqaku lokujonga rhoqo. Unokucwangcisa ukuskena rhoqo kwendawo yakho, umzekelo kanye ngeveki okanye ngenyanga. Kufana nokuba nomntu osebenza egadini oza rhoqo ukuza kukhupha ukhula kwindawo yakho.

Nangona kunjalo, i-Broken Link Checker inemida yayo. Kwiindawo ezinkulu kakhulu, uhlalutyo inokuba nde kwaye ngamanye amaxesha ingaphelelanga. Ukongeza, isixhobo sijonga kuphela amakhonkco afikelelekayo esidlangalaleni, ke ukuba unamaphepha akhuselweyo ngegama eliyimfihlo, awayi kuskenwa.

Inqaku eliza kufundwa: Khawufane ucinge: lungisa imifanekiso yakho kwiWordPress

Ahrefs

I-Ahrefs ifana nemela yomkhosi waseSwitzerland ye-SEO, kwaye xa kufikwa ekuchongeni iimpazamo ezingama-404, ngumkhandi wegolide wokwenyani. Cinga nje ngokuba ngumcuphi wabucala obuphezulu ongafumani nje amaphepha akho alahlekileyo, kodwa ukuxelela nokuba ngubani obakhangelayo nokuba kutheni. Embindini we-Ahrefs kukho umkhandi onamandla osoloko ejonga iibhiliyoni zamaphepha ewebhu. Xa uyinika indawo yakho, iya kudibanisa kuyo, ibona zonke ikhonkco ezaphukileyo kunye nayo yonke impazamo ye-404 ngokuchaneka kotyando. Kufana nokuba nesikena sonyango sewebhusayithi yakho.

Isixhobo “Uphicotho lwendawo” esuka kwi-Ahrefs iluncedo kakhulu ekuboneni iimpazamo ezingama-404 Azizidwelisi nje kuphela, iyazihlela kwaye ikunika ukuqonda kwimpembelelo yazo kwimpilo yonke yesayithi yakho. Kufana nokuba nengxelo yezonyango eneenkcukacha, enetshathi nayo yonke into.

Kodwa apho i-Ahrefs igqame khona kukukwazi ukukubonisa amakhonkco angaphandle alatha kumaphepha akho angama-404.ezilahlekileyo backlinks“. Khawucinge ukuba ubhale inqaku elihle ekwabelwana ngalo ngokubanzi, kodwa ulicime ngempazamo. I-Ahrefs iya kukubonisa zonke iisayithi ezinxibelelana neli phepha lingekhoyo. Kufana nokufumana ubuncwane obucinga ukuba bulahlekile ngonaphakade!

Olu phawu lubaluleke kakhulu kwi-SEO. Ezi backlinks ezilahlekileyo zimela ijusi yekhonkco echithiweyo, igunya onokulifumana kwakhona ngokuhambisa la maphepha angama-404 kumxholo ofanelekileyo. Ifana ne-Ahrefs ikunika imephu ye-SEO yobuncwane.

I-Ahrefs iqhubela phambili ngokukubonisa i-traffic enokubakho ophulukana nayo ngenxa yezi mpazamo ze-404 Iqikelela ukuba zingaphi iindwendwe onokuba nazo ukuba la maphepha ebesekho. Kungathi isixhobo sithi kuwe, "Heyi, uwise le bhegi izele yimali, uyafuna ukuyibuyisela?" Enye into enamandla ye-Ahrefs kukukwazi ukujonga iimpazamo ezingama-404 kubakhuphisana bakho. Unokwazi ukuchonga amathuba apho abakhuphisana nabo baphulukene nomxholo obalulekileyo kwaye mhlawumbi benze umxholo ofanayo wokubamba loo traffic. Kufana nokuphinda kusetyenziswe i-SEO!

Nangona kunjalo, onke la mandla afika ngexabiso, ngokoqobo. UAhrefs ngu isixhobo esihlawulelwayo, kwaye hayi esona sitshiphu. Lutyalo-mali olubalulekileyo, ngakumbi kumashishini amancinci okanye abaqalayo beeblogi. Kufana nokuthenga iFerrari ukuya kuthenga igrosari: isebenza kakuhle kakhulu, kodwa mhlawumbi igqithise kancinci ukuba awuyifuni nyani. Ukongeza, ii-Ahrefs zinokoyikisa kancinci kubaqalayo. Ujongano lwayo ludatha- kunye nenqaku-elityebileyo, elinokuba likhulu ukuba awuqhelananga ne-SEO yobugcisa. Kufana nokuzama ukuqhuba inqwelo-moya xa usafunda ukuqhuba.

Uzilungisa njani iimpazamo ezingama-404?

Ukulungisa iimpazamo ezingama-404 kufana nokudlala imitywini yewebhu. Nantsi indlela onokuthi uvale ngayo oku kuvuza kwedijithali:

Chonga unobangela

Ukuchonga imbangela yeempazamo ze-404 kufana nokuqhuba uphando lwamapolisa kwiwebhusayithi yakho. Eli linyathelo lokuqala elibalulekileyo lokusombulula ingxaki ngempumelelo. Qala nge jonga ii-URLs ezivelisa iimpazamo ezingama-404 Ngaba ziyafana? Ngaba kukho ipateni ephindaphindiweyo? Ngamanye amaxesha i-typo elula kwikhonkco yangaphakathi ingaba ngumthombo weempazamo ezininzi. Ngamanye amaxesha lutshintsho olucwangcisiweyo ngakumbi, njengotshintsho kulwakhiwo lwesiza sakho okanye imfuduko ayihambanga kakuhle.

Sebenzisa izixhobo ezifana neGoogle Search Console okanye abakhandi besayithi ukufumana uluhlu olupheleleyo lweempazamo ezingama-404 Hlalutya imeko nganye: ingaba eli liphepha elalikho ngaphambili kwaye lasuswa? Okanye mhlawumbi i-URL engalunganga ngenxa ye-plugin engalunganga?

Ungalibali kwakhona ukujonga backlinks. Ngamanye amaxesha iimpazamo ezingama-404 zivela kwiindawo zeqela lesithathu eziqhagamshela kumaphepha angekhoyo kwindawo yakho. Kule meko, awunalo ulawulo oluthe ngqo kwikhonkco, kodwa unokuthatha amanyathelo okunciphisa ingxaki.

Jonga kwakhona imbali yendawo yakho. Ngaba ulwenzile utshintsho olukhulu mva nje? Uhlaziyo lweCMS, ukutshintsha umxholo, okanye ukufakwa kweplagin entsha ngamanye amaxesha kunokubangela iimpazamo ezingama-404 ezingalindelekanga. Ukuba ulawula indawo ye-e-commerce, khangela ukuba iimpazamo zichaphazela iimveliso. Kuqhelekile ukuba iimveliso eziphuma kwisitokhwe okanye zisuswe kwikhathalogu ukuvelisa i-404s ukuba ulawulo lwabo alucwangciswanga ngokuchanekileyo.

Cwangcisa ulwalathiso lwe-301

301 ukuqondisa kwakhona kufana nenkqubo yeGPS yewebhusayithi yakho. Bakhokela iindwendwe kunye neenjini zokukhangela kwindawo efanelekileyo xa iphepha liye lahamba okanye lanyamalala. Le yindlela ebalulekileyo yokugcina i-SEO yendawo yakho kunye namava omsebenzisi. Ukuhanjiswa kwe-301 ngumyalelo osisigxina othi, "Eli phepha alisekho, yiya apha endaweni yoko." Idlulisela uninzi "lwejusi ye-SEO" ukusuka kwiphepha elidala ukuya kwelitsha, nto leyo ibalulekileyo ekugcineni i-injini yokukhangela inqanaba.

Ukuseta kwakhona i-301, unokhetho oluninzi ngokuxhomekeke kubuchwephesha bakho. Ukuba usebenzisa i-WordPress, iiplagi ezinje ngeRedirection okanye Yoast seo yenza umsebenzi ube lula kakhulu. Ungangena ngokulula i-URL endala kunye nentsha, kwaye iplagin ithatha inkathalo kwabanye.

Kwiisayithi zeseva ye-Apache, ungasebenzisa ifayile .htaccess. Umgca wekhowudi efana "Phinda uqondise i-301 /old-page.html /new-page.html" ndiza kwenza njalo. Inobuchule ngakumbi, kodwa ikwabhetyebhetye ngakumbi kwaye isebenza kakuhle kwiziza ezinkulu. Vula Nginx, kuya kufuneka uguqule ifayile yoqwalaselo lomncedisi. Iyantsonkotha ngakumbi, kodwa inikezela ngolawulo olupheleleyo malunga nokuhanjiswa kwakho.

Xa useka ukuqondisa kwakhona, cinga ngesakhiwo esinengqiqo. Ukuba ucime iphepha lemveliso, bhekisa kudidi olufanayo kunelo lasekhaya. Kufana nokuvalwa kwevenkile: ungathanda ukuthunyelwa kwivenkile efanayo kunokuba uye kumbindi wesixeko, akunjalo? Lumkela ukuhanjiswa kwakhona kwekhonkco (A ukuya ku-B ukuya ku-C) enokucothisa indawo yakho. Hlala ujolise ngqo kwindawo yokugqibela.

Ukuhanjiswa kwe-301 sisixhobo esinamandla kwi-SEO arsenal yakho. Ukusetyenziswa ngobuchule, banokugcina i-SEO yakho ngexesha lotshintsho olukhulu kwindawo yakho, ngelixa uqinisekisa ukuhamba kakuhle kweendwendwe zakho. Ngumzamo omncinci wobugcisa onokuthi ube nempembelelo enkulu kwimpilo yewebhusayithi yakho.

Lungisa amakhonkco angaphakathi

Lungisa i amakhonkco angaphakathi, kufana nokwenza ukucoca okukhulu kwentwasahlobo kwikhaya lakho ledijithali. Yinkqubo ecokisekileyo kodwa ebalulekileyo yokugcina impilo kunye nokusebenza kwewebhusayithi yakho. Qala ngokwenza uphicotho olubanzi lwamakhonkco akho angaphakathi. Izixhobo ezinje ngokuScreamer Frog okanye iGoogle Search Console's INgxelo yoQhagamshelwano lwangaphakathi inokukunceda ufumane umfanekiso omkhulu. Kufana nokwenza imephu kuzo zonke iindlela kwindawo yakho.

Nje ukuba uludwe lwakho lwekhonkco ezaphukileyo, zibeke phambili. Gxininisa kuqala awona maphepha abalulekileyo : amaphepha akho asekhaya, iindidi, kunye namanqaku akho adumileyo. Kufana nokulungisa iindlela eziphambili kuqala phambi kokunyamekela iindlela ezincinci.

Kwikhonkco ngalinye elaphukileyo, unokhetho oluninzi. Ukuba iphepha ekujoliswe kulo lisekhona kodwa lihambile, vele uhlaziye ikhonkco nge-URL entsha. Ukuba iphepha alisekho, ungalisusa ikhonkco okanye ulibuyisele ngekhonkco eliya kwiphepha elifanayo. Cinga malunga nokufaneleka kwiindwendwe zakho: ikhonkco elifileyo liphelile, kodwa ikhonkco kumxholo ongabalulekanga phantse imbi.

Khangela kwakhona iimenyu zakho zokukhangela, iibar ezisecaleni, kunye neefooter. Ezi zinto zihlala zinekhonkco kumaphepha abalulekileyo kwaye zikhona kwindawo yakho yonke. Impazamo apha ingaba nefuthe elikhulu. Ukuba usebenzisa i-WordPress, iiplagi zifana I-Checker Link Linker inokwenza inxalenye yale nkqubo. Banokuskena rhoqo indawo yakho kwaye bakulumkise ngamakhonkco amatsha aphukileyo. Kufana nokuba nomntu olungisayo ehlala ejonga imeko yendlu yakho.

Kwakhona khumbula ukujonga ii-ankile zakho zokubhaliweyo. Qinisekisa ukuba ziyachaza kwaye zifanelekile. “Cofa apha” ayiloncedo “njengeSikhokelo esiGqibeleleyo sokulungisa iimpazamo ezingama-404”. Xa ulungisa amakhonkco, gcina iliso kwisakhiwo sakho sangaphakathi sekhonkco. Eli lithuba lokuqinisa uxhulumaniso phakathi kwamaphepha akho abalulekileyo kunye nokuphucula ukuhamba kwejusi yekhonkco kuyo yonke indawo yakho.

Buyisela umxholo ocinyiweyo

Ukubuyisela umxholo ocinyiweyo kufana nokwenza i-archaeology yedijithali. Ufumana ubuncwane obulahlekileyo kwiwebhusayithi yakho, ubabuyisele ebomini kunye nexabiso. Esi sisicwangciso esiluncedo ngakumbi xa ufumanisa ukuba umxholo oxabisekileyo ucinywe ngengozi okanye ukuba amaphepha amadala ayaqhubeka nokutsala i-traffic ngaphandle kokunyamalala kwawo.

Qala ngokuvavanya ixabiso lomxholo osusiweyo. Sebenzisa izixhobo ezifana noHlalutyo lukaGoogle okanye ii-Ahrefs ukubona ukuba kungakanani na itrafikhi kula maphepha ebetsala umdla ngaphambi kokuba asuswe. Khangela kwakhona i-backlinks ekhomba kula maphepha. Umxholo obuninzi be-backlinks obusemgangathweni uhlala ufanelekile ukubuyisela, njengoko ezi zikhonkco zibonisa inkunzi ye-SEO exabisekileyo.

Ukuba unokufikelela kwi-backup yesiza sakho, le yeyona meko ifanelekileyo. Ungabuyisela ngokulula iphepha njengoko belinjalo. Kufana nokufumana ifoto endala kwicwecwe elilityelweyo. Nangona kunjalo, ngaphambi kokuthumela kwakhona, qiniseka ukuba umxholo usemxholweni kwaye usexesheni. Into ephelelwe lixesha inokwenza umonakalo omkhulu kunokulunga.

Ukuba akukho backup, kungafuneka uphinde wenze umxholo ukusuka ekuqaleni. Sebenzisa izixhobo zogcino lwewebhu ezinje ngeWayback Machine ukubona ukuba linjani iphepha. Oku kunokukunika isiseko sokwakha kwakhona umxholo. Kufana nokubuyisela isakhiwo esidala esekwe kwiifoto zexesha. Xa ubuyisela, cinga ngendlela onokuwuphucula ngayo umxholo. Mhlawumbi iphepha elidala lalidumile, kodwa lingalungiswa? Eli lithuba lokuba yenza inguqulelo engcono 2.0. Hlaziya ulwazi, uphucule i-SEO, yongeza imidiya ecebileyo njengemifanekiso okanye iividiyo.

Emva kokuba umxholo ubuyiselwe, yazisa abantu! Yabelana ngayo kwiintanethi zentlalo, yikhankanye kwincwadana yakho yeendaba. Ukuba iphepha line-backlinks, unokude uqhagamshelane nee-webmasters eziqhagamshele kuyo ukubaxelela ukuba ibuyile kwi-intanethi.

Jonga ii-permalinks zakho

Ukujonga ii-permalinks zakho kufana nokwenza itekhnoloji yokukhangela ubume bewebhusayithi yakho. I-Permalinks, ezi URLs ezisisigxina zamaphepha akho kunye namanqaku, zibalulekile kwi-SEO yakho kunye namava omsebenzisi. Ulwakhiwo olungaguquguqukiyo kunye noluphuculweyo lwe-permalink lunokwenza umahluko phakathi kwendawo ecocekileyo kunye ne-digital clutter.

Qala ngokuphonononga ubume bangoku beepermalinks zakho. Kwi-WordPress, yiya ku Useto > Uqhagamshelwano olusisigxina. Apho uya kubona iinketho ezahlukeneyo ezinje nge "Item Name" okanye "Custom". I-"Post Name" (% postname%) isakhiwo sihlala sinconywa kuba sidala ii-URL ezimfutshane, ezichazayo, ezilungileyo kwi-SEO kwaye kulula ukwabelana ngazo. Ukuba uqaphela ukuba isakhiwo sakho se-permalink asilungile, cinga ngononophelo ngaphambi kokuba usitshintshe. Ukutshintsha i-permalinks kwindawo ekhoyo kunokubangela iimpazamo ezininzi ze-404 ukuba akwenziwanga ngokuchanekileyo. Kufana nokulungelelanisa zonke izitalato zesixeko: ngaphandle kweempawu ezintle, abantu baya kulahleka.

Ukuba uthatha isigqibo sokutshintsha, qiniseka ukuseta i-301 yokuqondisa kwakhona ukusuka kwii-URL zakho ezindala ukuya kwezintsha. I-WordPress ayikwenzi oku ngokuzenzekelayo, ngoko unokufuna ukusebenzisa iplagin efana neRedirection ukusingatha oku ngobuninzi. Khangela kwakhona ukuba i-permalinks yakho ibandakanya amagama angundoqo afanelekileyo.

umzekelo, "monsite.com/best-camera-2023" ichaza ngakumbi kwaye ingcono kwi-SEO kune "monsite.com/p=123". Kufana nokunika amagama ezitrato anentsingiselo kunokuba nje amanani.

Qaphela nge-permalinks ezinde kakhulu. Zigcine zimfutshane ngelixa zihlala zichaza. I-URL ende, entsokothileyo kunzima ukwabelana ngayo kwaye inokucuthwa kwiziphumo zophendlo.

Yenza iphepha eliqhelekileyo le-404

Ukwenza iphepha le-404 elenzelwe wena liguqula isiphelo esidangeleyo sibe lithuba lothethathethwano. Kufana nokufaka uphawu oluluncedo kunye nolwamkelo lolwazi apho iindwendwe zilindeleke ukuba zifumane udonga lwezitena. Iphepha le-404 elilungileyo linokuguqula amava anokubakho angalunganga abe yinto entle, ekhumbulekayo.

Qala ngethoni. Ukuchukumisa okuhlekisayo kunokunciphisa ukuphazamiseka kokufika kwiphepha elingekhoyo. Cinga ngehlaya elilula okanye umfanekiso ohlekisayo onxulumene nebhrendi yakho. Ngokomzekelo, Ukuba uthengisa izihlangu, unokuthi “Owu, kukhangeleka ngathi eli phepha libalekile!” Nangona kunjalo, qiniseka ukuba uburharha buhambelana nomfanekiso wakho webrand.

Emva koko, cacisa kwaye uqinisekise. Cacisa nje into eyenzekayo: “Iphepha olikhangelayo alikho okanye lisusiwe”. Faka uxolo olufutshane, kodwa musa ukuxolisa kakhulu. Eyona nto ibalulekileyo kukubonelela ngeenketho eziluncedo kubakhenkethi. Bandakanya:

1. Ikhonkco kwiphepha lakho lasekhaya
2. Ibha yokukhangela ukunceda abatyeleli bafumane into ebebeyijonga
3. Amakhonkco kumaphepha akho adumileyo okanye amacandelo aphambili esayithi yakho
4. Ukuba kufanelekile, ikhonkco kwimephu yesayithi yakho

Cinga ukuquka iinkcukacha zakho zoqhagamshelwano okanye ikhonkco kwiphepha lakho loqhagamshelwano. Ngamanye amaxesha iindwendwe zifika kwiphepha le-404 zifuna ulwazi oluthile, kwaye ukubonelela ngendlela ethe ngqo yokuqhagamshelana nawe kunokuthakazelelwa kakhulu.

Kwiisayithi ze-e-commerce, cinga ukongeza iingcebiso kwiimveliso ezidumileyo. Kufana nokuba kwivenkile ebonakalayo, umthengisi ukhokele umthengi olahlekileyo kumacandelo anomdla kakhulu. Ukusuka kumbono woyilo, qiniseka ukuba iphepha lakho le-404 lihambelana nobuhle bendawo yakho. Kufuneka ibandakanye iheda yakho eqhelekileyo kunye nezantsi ukugcina ukuhambelana kokuhamba.

Jonga ifayile yakho .htaccess

Le fayile incinci, ihlala ingahoywa idlala indima ebalulekileyo kuqwalaselo lomncedisi wakho we-Apache kwaye inokuba ngumthombo-okanye isisombululo-kwiingxaki ezininzi zempazamo ezingama-404.

Okokuqala, fumana indawo yakho .htaccess ifayile. Ngokuqhelekileyo ibekwe kwingcambu yewebhusayithi yakho. Lumka, le yifayile efihliweyo, ngoko unokufuna ukuqwalasela umxhasi wakho weFTP okanye umphathi wefayile ukubonisa iifayile ezifihliweyo. Kufana nokukhangela isitshixo esifihlwe phantsi kocango lwedijithali kwindawo yakho.

Nje ukuba uyifumene, yenza i-backup yayo. Oku kubalulekile. Ukuhlelwa .htaccess ngaphandle kwe-backup kufana nokwenza utyando ngaphandle komnatha wokhuseleko. Impazamo encinci inokwenza indawo yakho ingafikeleleki.

Jonga imixholo yefayile ngononophelo. Jonga imigca enokubangela ukwalathiswa okungafunwayo okanye uvale ufikelelo kumaphepha athile. Iimpazamo eziqhelekileyo ziquka imithetho yokuphinda ibhalwe kakubi okanye izikhokelo zokhuseleko ezingqongqo. Ukuba usebenzisa i-WordPress, qiniseka ukuba imithetho yokuphinda uyibhale kwii-permalinks imiselwe ngokuchanekileyo. Ngokuqhelekileyo zikhangeleka ngolu hlobo:

Copy# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress

Ukuba le migca ilahlekile okanye iqwalaselwe ngendlela engeyiyo, oku kunokuchaza iimpazamo ezininzi ezingama-404. Uhlengahlengiso olungacwangciswanga kakuhle lunokubangela iimpazamo ezingama-404 okanye iilophu ezingenasiphelo. Qinisekisa ukuba indawo nganye yalatha kwakhona kwi-URL esebenzayo.

Ukuba usandul 'ukufuduka kwisayithi lakho okanye utshintshe isakhiwo se-URL, qinisekisa ukuba imigaqo ehambelanayo yokubuyisela ikhona kwi-.htaccess. Yilumkele imithetho yokhuseleko engqongqo ngokugqithisileyo. Ngamanye amaxesha, kwimizamo yokukhusela indawo yakho, unokuvala ngengozi ukufikelela kumaphepha asemthethweni.

Ukuba ufumana nayiphi na imigca ekrokrisayo okanye ongayiqondiyo, musa ukuyicima ngokungaboni. Phanda ngomsebenzi wabo okanye udibane nengcali. Kufana nokufumana ucingo lombane olungaziwayo: kungcono ukuqonda indima yalo ngaphambi kokuwusika. Emva kokwenza utshintsho, vavanya indawo yakho ngocoselelo. Qinisekisa kungekuphela nje ukuba iimpazamo ze-404 zisonjululwe, kodwa kwakhona ukuba yonke indawo isebenza ngokufanelekileyo.

Ke, khumbula ukuhlalutya rhoqo indawo yakho ukunciphisa ubukho beempazamo ezingama-404 kwaye usebenzise izilungiso xa kukho imfuneko. Ukuba ukhe uswele ixesha, iWebhu ayiyonto yakho ekhethekileyo okanye ufuna ukuphuhlisa isicwangciso sakho se-SEO, iqela lethu leengcali linokuxhasa yonke imihla ukuqinisekisa impumelelo yenkampani yakho.

Qhagamshelana neqela lethu ngoku ngeenkcukacha ezithe kratya malunga neminikelo yethu yenkonzo.