Uyenza njani imifanekiso yakho ye-SEO

Lungiselela imifanekiso yakho ye-SEO kunokuba yingenelo KAKHULU ye-SEO yendawo yakho. Enyanisweni, imifanekiso injalo izinto eziphambili kwiwebhusayithi, zombini amava omsebenzisi kuphela kwireferensi yendalo. Ngokophononongo lweHubspot, amaphepha aqulethe imifanekiso fumana i-94% yokujonga ngaphezulu kunezo zingaqulathanga naziphi na.

Nangona kunjalo, uninzi lwabaphathi bewebhu Ukungakhathali ukwenziwa kwemifanekiso yabo kwi-SEO. Ifomathi engafanelekanga, ubunzima obugqithisileyo, ukubiza amagama angalunganga, amagama angenanto ... Iimpazamo ezininzi ezonakalisa isalathisi semifanekiso kwaye icothise ukulayishwa kwamaphepha. Ukuphucula ngokufanelekileyo imbonakalo yakho kunokukunceda ukuba ufumane izikhundla kwiziphumo zokukhangela kwaye uphucule kakhulu amava omsebenzisi. Kodwa phi qala xa umtsha kwi-SEO?

Kweli nqaku, fumana zonke ezona ndlela zingcono zokwandisa imifanekiso yakho ngempumelelo SEO. Ukusuka ekukhetheni ifomathi ukuya ekubhaleni ii-captions ukuya kuxinzelelo, uya kuyazi ngokuthe ngqo indlela yokuqhubeka nokwenza izinto zakho ezibonwayo zisebenziseke kuzo zombini iinjini zokukhangela kunye nabasebenzisi be-Intanethi. Masihambe !!!

Izicwangciso zokuphucula imifanekiso yesayithi

Khetha ifomathi eyiyo

Ubume bemifanekiso yakho bunempembelelo kwisalathiso sabo kunye nesantya sokulayisha. Ngemifanekiso, IJPEG iyacetyiswa. Le fomati yenza kube lula ukucinezela ubunzima bemifanekiso ngelixa ugcina umgangatho wokubonwa kakuhle. Ukufumana ireferensi efanelekileyo, ukhetho lwefomathi yemifanekiso yakho lubalulekile. Iinjini zokukhangela azikwazi “umbono” umxholo wemifanekiso, kodwa uhlalutye imiqondiso ethile yobugcisa ukuyichonga ngcono.

Ngokubanzi, khetha iifomati zevector (SVG), ezibonelela ngomgangatho womfanekiso ophezulu kakhulu kunye nokunciphisa ubungakanani befayile. Kwiifoto, iJPEG ihlala isemgangathweni, kodwa khumbula ukufumana umlinganiselo ongcono kakhulu phakathi komgangatho kunye nobukhulu befayile. Ifomathi yePNG inomdla ekugcineni imibala eqaqambileyo kwiilogo okanye kwimifanekiso eqinileyo. Kodwa lumka, i-PNG iya kuba nobunzima ngokuphindwe kabini ukuya kahlanu njengeJPEG elinganayo!

Okokugqibela, ifomathi yeWebP eyenziwe nguGoogle ibonelela ngeefoto zomgangatho ofanayo nezo zeJPEG zobunzima ukuya kuthi ga kwi-30%. Ukwamkelwa kwayo okukhulayo kwenza kube yimfuneko kwixesha eliphakathi, ngakumbi kuba iiphequluli zamva nje sele ziyixhasa. Ngokukhetha ifomathi efanelekileyo kwimifanekiso yakho, uya kunciphisa ixesha labo lokulayisha kwaye wenze kube lula ukuhlalutya iirobhothi, ufumane iindawo ezimbalwa ezixabisekileyo kwirenki yeselula kwinkqubo!

Kwakhona qiniseka ukuba ulungiselela ubungakanani beefayile zakho zeJPEG ngokunyenyisa izinga loxinzelelo. Ubunzima ngaphantsi kwe 100 kb galela i-thumbnail kunye ne-500 kb kuba umfanekiso kwinqaku ngumlinganiselo olungileyo. Ungalibazisi ukudlulisa imifanekiso yakho ngesixhobo sokuphucula.

Xela iifayile zakho ngokuchanekileyo

Ukuthiya imifanekiso yakho ikwadlala indima ye-SEO. Igama lefayile kufuneka libandakanye ngokufanelekileyo igama elingundoqo ojolise kulo, ngaphandle kwezithuba okanye iimpawu ezikhethekileyo. umzekelo photo-paysage-montagne.jpg okanye logo-company.png. Oku kunceda iinjini zokukhangela ziqonde ukuba umfanekiso ungantoni. Waphephe ngokupheleleyo amagama afana nala img825.jpg engaboneleli ngexabiso le-SEO. Inani eliphambi kolwandiso liyacetyiswa ukuba lihlukanise imifanekiso emibini kumxholo omnye. Dibanisa, igama elingundoqo + inombolo yenza igama elililo lefayile.

Lungiselela imilinganiselo

Ngaphaya kwefomathi, sike imifanekiso yakho iye kumlinganiselo ochanekileyo oza kuboniswa kumaphepha ewebhu ukunqanda ubunzima obongezelelweyo obudityaniswe nokunciphisa okuzenzekelayo. Umfanekiso onzima kakhulu owenziwe ngokutsha sisikhangeli zincwadi ucotha ngokubonakalayo ukulayisha kwephepha. Kodwa ke isantya sokulayisha ngumba ophambili kwireferensi yendalo, ngakumbi kwiselula.

Kwakhona khumbula ukulungiselela iinguqulelo ezininzi zembonakalo yakho ephambili enemilinganiselo efanelekileyo iretina (x2), ithebhulethi okanye umboniso weselula. Uyilo oluphendulayo lufuna imifanekiso ephindwe kabini. Okokugqibela, kuphephe ukuba kunokwenzeka parallax kunye neziphumo zokuskrola ethe tye/ethe nkqo ifuna imifanekiso emikhulu kakhulu, ngokuthanda iifomati ezisemgangathweni zewebhu (800-1000 pixels ububanzi).

Imifanekiso yemveli enemilinganiselo efanelekileyo yendawo yayo iya kuqinisekisa ukuba kulula kunye namaphepha abekwe ngcono, ngakumbi kwimibuzo yasekhaya ephathwayo. Kubalulekile ukubuyisela ubungakanani bemifanekiso yakho kubungakanani obuya kuboniswa kwiwebhusayithi. Akukho mfuneko yokushiya umfanekiso 3000 × 4000 pixels ukuba unguye ifakwe kwi-500×300 px kwinqaku. Oku kuya kwenza iphepha libe likhulu ngokungeyomfuneko.

Ngokufanelekileyo, nciphisa ububanzi bakho imifanekiso kwi-1200 pixels kumboniso wewebhu. Uhlengahlengiso lwenziwa ngokulula ngomhleli weefoto. Ungalibali kwakhona ukunciphisa isisombululo se-dpi ukunciphisa ubunzima. A 72 dpi isisombululo ngokwaneleyo kwiwebhu.

Bhala iintloko zakho kakuhle

Ithegi ye-ALT (“ enye indlela yokubhaliweyo ") luphawu lweHTML olukuvumela ukuba unxulumanise inkcazo yombhalo kunye nomfanekiso kwiphepha lewebhu. Lo mbhalo uya kuboniswa ngakumbi ukuba umfanekiso awukwazi ukulayishwa ngokuchanekileyo. Kwireferensi yendalo, umxholo woku Uphawu lwe-ALT luyi-cruciaL. Enyanisweni, iinjini zokukhangela azikwazi ukuhlalutya umxholo obonakalayo womfanekiso. Ngoko ke baxhomekeke kule nkcazo yombhalo ukuze baqonde umxholo womfanekiso kunye nomdla wawo ngokumalunga nomxholo wephepha.

Uphawu lwe-ALT ke ngoko kufuneka lubandakanye igama lefayile yomfanekiso, oye watyetyiswa ngokubanzi nge-1 okanye i-2 amagama abalulekileyo achaza umxholo wayo. umzekelo : « ukukhwela intaba.jpg "IYABA" umhambi ezintabeni ". Lumka, nangona kunjalo, ungalayishi kakhulu olu phawu ukugcina ixabiso lalo. Phakathi kwamagama ali-15 kunye nama-20 ubuninzi buvumelana kakuhle.

Ukuya phambili, ungagcwalisa kwakhona i " isihloko » (Inkcazelo kwezinye iindawo) xa ufaka umfanekiso kwiphepha. Oku kukuvumela ukuba ubhale intsomi yokwenyani, eneenkcukacha ngakumbi kwaye iyaqondakala ngabatyeleli. Unganqikazi ukubeka amagama angundoqo esibini anxulumene nomfanekiso kunye nomxholo ojikelezayo.

Cofa imifanekiso yakho

Ukucinezela imifanekiso kwenza kube lula ukunciphisa ubunzima babo ngelixa ugcina umgangatho wokubonwa ofanelekileyo. Kwiwebhusayithi, iziboniso ezikhaphukhaphu zikhawulezisa ukulayisha iphepha kunye nokuphucula amava omsebenzisi. Kukho izixhobo ekulula ukuzisebenzisa ukucinezela umfanekiso osele ulungisiwe kwifomathi elungileyo (PNG, JPG, WebP, njl.). Ubunzima bomfanekiso bunokuba yehle ngama-40 ukuya kuma-80% kuxhomekeke kuhlobo lwayo lokuqala kunye nobunzima.

Nangona kunjalo, ucinezelo olunamandla kakhulu luthoba umgangatho ukuya kwinqanaba lokuvelisa i-pixelation engathandekiyo. Fumana umgangatho ofanelekileyo / umlinganiselo wobunzima ngokuvavanya amanqanaba ahlukeneyo oxinzelelo kwifomathi nganye. Ngokunciphisa ubungakanani bemifanekiso yakho ngokwemilinganiselo efanelekileyo, uya kwanelisa zombini iindwendwe ngamaphepha akhawulezayo kunye neerobhothi zenjini yokukhangela, ezixabisa ngakumbi le nzuzo yokusebenza.

Faka imifanekiso yakho kumanqaku

Okokugqibela, ukunika ixabiso eliphezulu le-SEO kwimifanekiso yakho, cinga ngokuyifaka kumanqaku akho ebhlog. Ngaphandle kokuphucula imifanekiso ngokwazo, ukudityaniswa kwabo kwizithuba zeblogi kwakhona into ebalulekileyo ye-SEO. Enyanisweni, xa umfanekiso ubekwe entliziyweni yenqaku, uzuza ngokuthe ngqo igunya ngokwe-SEO. Emva koko inethuba elikhulu lokuvela kwiziphumo zomfanekiso kunokuba ibekwe yodwa okanye idityaniswe kuphela kwiphepha lasekhaya.

Ukongezelela, isicatshulwa esijikeleze umfanekiso sivumela iinjini ukuba ziqonde ngcono umxholo wayo kwaye ngoko ke zibonise ngokulula ngakumbi kwimibuzo ehambelana namagama angundoqo kwinqaku. Ngokuthatha ixesha lokufaka imbonakalo yakho ephambili kumxholo wokuhlela ofanelekileyo, ukhulisa zombini ireferensi yeemeko kunye namanqaku ekujoliswe kuwo.

Kutheni ulungiselela imifanekiso yakho

Ukuba ufuna ukuba indawo yakho ikhethwe ngabasebenzisi be-Intanethi, nikela ingqalelo kule miba ye-6 ephambili kumava omsebenzisi kwiwebhusayithi yanamhlanje. Kodwa ukuqala, nalu uqeqesho olupheleleyo olukuvumela ukuba ube nalo izinga lokuguqulwa eliqhumayo kwiwebhusayithi yakho.

1. Ukufikeleleka

Ukusetyenziswa ngee-smartphones kunye neetafile kuyanda. Kuyinyani ukuba ngeentsuku zokuqala ze-e-commerce, abantu bakhetha ukuthenga ngekhompyuter kuba yayibanika umbono opheleleyo wazo zonke izenzo ekufuneka zenziwe ukugqiba uguqulo.

Oku kwatshintsha kwiminyaka emininzi eyadlulayo ngokuvela kwee-smartphones. Namhlanje, abantu abaninzi bajonga i-Intanethi besebenzisa izixhobo eziphathwayo. Kungenxa yoko le nto ukuba newebhusayithi ephendulayo kubaluleke kakhulu. Ukuba nesiza esiphendulayo okanye esiguquguqukayo sikwenza kube lula xa ufikelela okanye ujonga iphepha. Oko kukuthi, uyilo lulungelelanisa nasiphi na isixhobo, esiphucula ukufikeleleka.

2. Imo yokukhangela

Ukuhamba kubalulekile kumava omsebenzisi. Ukuba abasebenzisi bafaka indawo entsonkothileyo apho bangayifumani lula into abayifunayo, bahambe bengenzanga nto. Ngakolunye uhlangothi, ukuba iphepha linomdla, alifuni nayiphi na inzame eyongezelelweyo yokuguqula. Ukwenza indawo yakho ihambe ngokulula, kufuneka ibe nemenyu ephambili elula nebonakalayo. Isebenzisa uhambo lokubhaliweyo oluthathwa ngumsebenzisi ngamnye ukuze azi apho akhoyo. Kukwacetyiswa ukuba unciphise iinketho zokukhangela, ukuba uya kude kakhulu ungaphulukana nabakhangeli.

3. Okokuqala, ilula

Xa udala indawo yakho, ufuna ukuba ibe yeyona igqibeleleyo kwihlabathi, ngoko ke injongo ephambili kukubeka yonke into oyifumanayo xa usenza ngokwezifiso. Yimpazamo enkulu. Amaphepha aqulethe ulwazi oluninzi olubonakalayo ahlala exakekile kwaye anzima kubasebenzisi. Ngoko ke bayahamba, oko kwandisa izinga lokunyuka. Endaweni yoko, kufuneka ucinge ngobulula, kodwa ngaphezu kwako konke, ukulula.

4. Musa ukucinga ngawe, cinga ngomsebenzisi

Amava omsebenzisi, njengoko sitshilo ngaphambili, yimilinganiselo ethathwe ngokusekelwe kuhlalutyo lwangaphambili. Kubalulekile ukuba ngaphambi kokuba wenze naliphi na inyathelo uhlalutye ukuba zeziphi iimfuno zabantu abangena kwindawo yakho, zeziphi izinto abazikhethayo kwaye ungenza njani kube lula kubo ukuba bathathe inyathelo. Ukufumana ezona zikhetho zibalaseleyo ezenza indawo yakho isebenziseke lula, kuyacetyiswa ukuba wenze ezinye Iimvavanyo ze-A / B. Oko kukuthi, iimeko ezimbini ezinokubakho ziyaphuhliswa ukuze ube nomfanekiso-ngqondweni weyona nto ikhethiweyo okanye eyona ilula ukuyisebenzisa.

5. Landela isitayile esiphambili

Kubalulekile ukuba xa usenza iwebhusayithi, ulandele isimbo esinye kuyo yonke indawo. Ukuba usebenzisa iifonti ezimbini kwiphepha lokuqala elinombala othile, kwaye kwelinye inqanaba usebenzisa iitopografi ezahlukeneyo neminye imibala, ziya kujongeka njengeziza ezahlukeneyo. Kufuneka ulandele ulungelelwaniso lwesitayile ukuze ukwazi ukomeleza umfanekiso webrand. Oku kuhambelana kubalulekile ukuze abasebenzisi bangaziva belahlekile ngelixa bekhangela indawo.

6. Ibonelela ngokhuseleko kunye nentembeko

Abasebenzisi, ukwenza izenzo, ukwabelana ngedatha okanye ukufezekisa ukuguqulwa, kufuneka baqiniseke ukuba indawo yakho ayinayo i-malware kwaye idatha yabo ikhuselwe. Ukuhlaselwa kwe-Cyberattacks kuqhelekileyo kumaphepha angakhuselekanga, yingakho kufuneka ucinge ngokufumana isatifikethi se-SSL, ukunyamekela indawo yakho kunye nedatha yalabo bangenayo.

Kwangaxeshanye, unikezela ngokuthembeka kuba esi satifikethi siqinisekisa ukuba uyinkampani yokwenyani. Njengoko ubona, ukubonelela ngamava alungileyo omsebenzisi akukho nzima njengoko kubonakala. Ukuba uqwalasela le miba ephambili kwaye uthathe amanyathelo afanelekileyo, unokuba yenye yezo sayithi ezivelele kwaye zikhethwa ixesha kunye nexesha kwakhona ngabasebenzisi.

isiphelo

Imifanekiso zizinto ezibalulekileyo zesicwangciso se-SEO, xa sisazi ukuba bamele ngaphezulu kwe-50% iibhayithi ezifakwe kwiwebhusayithi. Nangona kunjalo, iinjini zokukhangela azikwazi ukuhlalutya umxholo wazo obonakalayo. Ukulungiswa kobugcisa (ifomati, ubunzima, imilinganiselo) kunye nesemantic (I-ALT kunye neethegi zeNkcazo) imifanekiso ke ngoko ibalulekile kwi-SEO elungileyo. Iziboniso ezikhawulezayo ukulayishwa, ezibizwa kakuhle kunye ne-captioned ziya kunceda iirobhothi ukuba zibhekiselele ngcono ngokwamagama angundoqo kumaphepha apho avela khona.

Ngaphezulu kwayo yonke into, ngokuthatha ixesha lokufaka imifanekiso yakho enkosi ngaphakathi kwamanqaku ebhlog ekujoliswe kuyo, ubanikezela ngebhodi emnandi. Ukufumana igunya lomxholo, ziya kubonakala ngokulula kukhangelo imifanekiso kunye namagama angundoqo ahambelanayo. Isicwangciso se-SEO esisekwe kwimifanekiso ephuculweyo siya kongela ixesha elixabisekileyo kukhangelo lokubonakala kweyona mibuzo ikhuphisanayo.

Ukuya phambili, musa ukuthandabuza ukusebenzisa i egqwesileyo WP Rocket plugin eya kwenza ngokuzenzekelayo yonke imifanekiso yakho kwindawo yakho ye-WordPress. Amaphepha akho aya kukhawuleza kwaye itrafikhi yakho iya kuba nkulu ngakumbi!

FAQ

Kutheni ulungiselela imifanekiso yakho ye-SEO?

Imifanekiso ihlala isenza ngaphezulu kwesiqingatha seebhayithi ezikhutshelweyo kwiphepha. Imifanekiso elungiselelweyo iphucula ukusebenza kwephepha kunye nesalathisi ngeenjini zokukhangela.

Yeyiphi ifomathi yomfanekiso onokuthi uyikhethele i-SEO?

Iifomathi zeVector (SVG) zifanelekile, kodwa iJPEG ifanelekile kwiifoto. I-WebP (i-Google) kunye ne-JPEG 2000 ziifomathi ezivelayo ezinikezela ubunzima obuhle / ukuthotywa kwekhwalithi.

Indlela yokunciphisa ubunzima bemifanekiso yakho?

Ngokukhetha ifomathi efanelekileyo, emva koko ucinezele imifanekiso ngaphandle kokulahlekelwa okugqithisileyo komgangatho wokubonwayo. Unokwenza kwakhona ubungakanani bemifanekiso yakho ngokwemilinganiselo yokubonisa ngokuthe ngqo.

Ngaba ufanele uwandise amagama emifanekiso yakho?

Ewe, kuyacetyiswa ukuba ubandakanye amagama angundoqo anxulumene nomxholo womfanekiso kwigama lefayile ye-SEO. Umzekelo: electric-car-tesla.jpg

Uyiphucula njani isalathiso semifanekiso yakho?

Ngokufaka ithegi ye-ALT kunye nentsimi yeNkcazo (isihloko) ngamagama angundoqo achaza ngokuchanekileyo umfanekiso. Ukhokela iirobhothi kuluhlu lwazo.

Uyibeka phi imifanekiso yakho ye-SEO engcono?

Embindini wamanqaku eblogi elungiselelwe amagama angundoqo athile. Umfanekiso ke uzuza kwigunya lesiqulatho esijikelezileyo kwaye uzibeke ngcono kukhangelo. Le enye inganomdla kuwe: indlela yokufumana amagama angundoqo afanelekileyo