Uyihlalutya njani i-SEO yabakhuphisana nawe kwiwebhu?

Funda indlela yokuhlalutya i-SEO yabakhuphisana bakho kwiwebhu ukuze ufumane inzuzo kugqatso lwezona zikhundla zibalaseleyo kuGoogle. Kwimeko yeshishini le ngakumbi nangakumbi ukhuphiswano, apho ukubonakala kwedijithali kuba ngumba omkhulu weqhinga, kubalulekile ukwazi ngokuchanekileyo abakhuphisana bakho bewebhu abaphambili, ukuqonda amandla abo kunye nobuthathaka babo, kunye nokuchonga izicwangciso zabo zokuphumelela. Ukuqhuba uhlalutyo olunzulu lokhuphiswano lwe-SEO luya kukuvumela ukuba zicikide kwiinkokheli kwicandelo lakho, fumana inkuthazo kwezona zenzo zilungileyo, kwaye ugqame ngokuvala izikhewu zabo.

Eli nqaku lichaza inyathelo ngenyathelo indlela yokuhlalutya i-SEO yabakhuphisana bakho ngokuthe ngqo usebenzisa indlela engqongqo kunye nezixhobo ezihlengahlengisiweyo, ukuzoba izifundo ezibalulekileyo amagama angundoqo kunye ne-SEO levers eyona buoyant.

Uya kuba nakho ukuhlengahlengisa isicwangciso sakho sentshukumo yentengiso, ubeke ngcono umgca wakho wokuhlela kunye nezibonelelo zakho ukuze ugqame kukhuphiswano. Ngokuxhaphaza idatha eqokelelweyo, indawo yakho iya kuba luncedo olucacileyo lokhuphiswano lokufumana izabelo zetrafikhi kwaye iqalise ukukhula okuhlala ixesha elide ekubonakaleni kwakho kwiwebhu.

Kutheni uhlalutya i-SEO yabakhuphisana nawe kwiwebhu?

Ukuhlalutya i-SEO yabakhuphisana nabo kufana nje nokuhlola iqela elichasayo ngaphambi komdlalo. Oku kukunika ulwazi oluxabisekileyo lokucokisa isicwangciso sakho. Okokuqala, ikuvumela ukuba ubone oko kusebenza kwicandelo lakho. Ukuba umntu okhuphisana naye ubetha amagama athile angundoqo, ngokuqinisekileyo kukho into enokuyiphonononga kuloo ndawo. Hayi ukukopa ngobudenge, eh, kodwa ukukukhuthaza kwaye ufumane i-angle yakho yokuhlaselwa.

Emva koko, inokukusindisa ixesha elininzi. Endaweni yokuba uqale ekuqaleni, unokubona oko abanye sele bevavanyiwe. Uyakuphepha ukwenza iimpazamo ezifanayo, kwaye unokugxila ngokuthe ngqo kwizinto ezizibonakalise ngokwazo. Ikwaluncedo kakhulu kumathuba okubona. Ngokuhlalutya abo ukhuphisana nabo, unokufumana i-niches abangayihoyanga. Amagama angundoqo abawalibeleyo, izifundo abangazichazanga... Kulapho unokugqama khona.

Ikwakunika umbono wobunzima bomngeni. Ukuba abantu okhuphisana nabo bane-backlinks eyoyikekayo kunye nomxholo ophambeneyo, uyazi ukuba kuya kushushu. Kodwa ubuncinci uyazi ukuba ulindele ntoni kwaye unokuhlengahlengisa isicwangciso sakho ngokufanelekileyo. Enye into emnandi kukuba inokukunceda uzibekele usukelo olusengqiqweni. Ukuba oyena mntu ukhuphisana naye une-10 yokundwendwela ngenyanga, ejonge i-000 ngobusuku inokuba ngamabhongo. Kodwa i-100, kutheni kungenjalo?

Kwaye emva koko, ikuvumela ukuba uhlale usesikhathini. I-SEO iyatshintsha lonke ixesha. Ngokubeka iliso kwabo bakhuphisana nabo, unokubona iintsingiselo ezintsha kwaye uziqhelanise ngokukhawuleza.

Indlela yokukhetha abakhuphisana abafanelekileyo?

Ukukhetha abakhuphisana abafanelekileyo ukuhlalutya, kuyacetyiswa ukuba uqhubeke ngamanyathelo amaninzi. Okokuqala, kubalulekile ukuchonga abakhuphisana ngqo, oko kukuthi abo banikezela ngeemveliso okanye iinkonzo ezifanayo nezakho. Emva koko, kuyacetyiswa ukuba kuthathelwe ingqalelo indawo yejografi yomsebenzi, kuba iziphumo zophendlo zinokwahluka ngokuxhomekeke kwindawo yomsebenzisi.

Kukwaluncedo ukuthathela ingqalelo ubukhulu benkampani, kuba izicwangciso ze-SEO zinokuhluka ngokuxhomekeke kwimali kunye nezibonelelo zabantu ezikhoyo kwinkampani. Ekugqibeleni, kuyacetyiswa ukuba ugxininise abona bakhuphisana nabaphumeleleyos ngokwemigaqo yereferensi yendalo, oko kukuthi ezo zivela phezulu kwiziphumo zokukhangela amagama angundoqo afanelekileyo.

Kule nto, ungasebenzisa izixhobo seo izixhobo zokuhlalutya ezikhuphisanayo ezifana ne-SEMrush, i-Ahrefs okanye i-Moz, eya kukuvumela ukuba uchonge abakhuphisana abaphumelele kakhulu kwaye uhlalutye isicwangciso sabo se-SEO. Uya kuba nakho ukumisela amagama angundoqo apho abekwe khona, amaphepha avelisa ezona zithuthi okanye ii-backlinks ezizisela elona xabiso. Olu lwazi luya kukuvumela ukuba uqonde ngcono isicwangciso sabo kwaye uthathe inkuthazo kuyo ukuze uphucule i-SEO yakho.

Zeziphi izalathisi eziphambili ekufuneka uzihlalutye kumntu okhuphisana naye?

Xa uhlalutya abo bakhuphisana nabo ngokwe-SEO, kuyacetyiswa ukuba ugxininise kwezi zikhombisi zilandelayo:

✔️ I-Organic traffic

Ukuhamba kwezinto eziphilayo, le yimisipha yemfazwe. Eli linani leendwendwe ezitsalwa ngumntu okhuphisana naye ngokwendalo kwiinjini zokukhangela. Akudingeki ukuba waneliseke ngomfanekiso okrwada, kodwa umbe ujule kancinci. Jonga indaleko ekuhambeni kwexesha. Ngaba iyenyuka? Ngaba iyehla? Ngaba kukho iincopho zamaxesha onyaka? Oku kunokukunika umkhondo malunga nesicwangciso sabo kunye namaxesha abalulekileyo onyaka kwicandelo lakho.

Kwakhona zama ukuqonda ukuba le traffic ivela phi. Ngawaphi amazwe? Zeziphi iinjini zokukhangela? Inokutyhila iimakethi kuwe obungakhange ucinge ngazo. Kwaye emva koko, thelekisa le traffic yendalo kunye netrafikhi iyonke. Ukuba umntu okhuphisana naye unomlinganiselo ophezulu wetrafikhi, oko kuthetha ukuba balawula i-SEO yabo kakuhle. Ngaphandle koko, unokuthembela ngakumbi kwiintengiso okanye kwiinethiwekhi zentlalo.

✔️ Amagama angundoqo

Amagama angundoqo, le siseko se-SEO. Hlalutya ukuba ngawaphi amagama angundoqo lowo ukhuphisana naye abeka kakuhle. Hayi nje amagama angundoqo acacileyo kwishishini lakho, kodwa kunye nemisila emide, loo mabinzana athile anokuthi angenise i-traffic ekujoliswe kuyo. Kwakhona jonga ukuvela kwezikhundla. Ukuba umntu okhuphisana naye ukhwela ngokukhawuleza kumagama athile angundoqo, mhlawumbi ngenxa yokuba ufumene isicwangciso esisebenzayo.

Ngokuchasene noko, ukuba ilahlekelwa ngumhlaba, kusenokubakho ithuba lokuyibamba. Ungalibali ukujonga "iziqwengana ezifakiweyo" kunye "nabantu bayabuza". Ukuba umntu okhuphisana naye uhlala ebonakala kwezi ndawo, kungenxa yokuba usebenze nzima kumxholo wakhe ukuphendula imibuzo yabasebenzisi be-Intanethi. Ekugqibeleni, nikela ingqalelo kumagama angundoqo anegama. Ukuba abantu bafuna igama lomntu okhuphisana naye kakhulu, kungenxa yokuba inegama elinamandla.

✔️ Ubume bendawo

Ukuhlalutya i-SEO yabakhuphisana nabo, isakhiwo sesayithi, sinokubonakala sibuchwephesha, kodwa kubaluleke kakhulu. Jonga indlela umntu okhuphisana naye acwangcisa ngayo umxholo wabo. Mangaphi amaphepha enawo? Zinxulunyaniswa njani enye kwenye? Ulwakhiwo olulungileyo lubalulekile kwi-SEO. Kwakhona khangela ubunzulu bamaphepha abalulekileyo.

Ukuba ziyafikeleleka ngokucofa nje okumbalwa kwiphepha lasekhaya, luphawu oluhle olo. Kwakhona uhlalutya ii-URL. Ngaba zilungiselelwe ngamagama angundoqo? Imfutshane kwaye iyachaza? Kwaye emva koko, jonga kwi-mobile navigation. Ngesalathiso sokuqala sikaGoogle, oku kubaluleke kakhulu. Ukuba umntu okhuphisana naye unendawo enolwelo olukhulu kwiselfowuni, kungenxa yokuba bayiqiqile.

✔️ Ii-backlinks

Ii-backlinks zifana nokuthandwa kwiwebhu. Okukhona unomgangatho ophezulu, kokukhona uGoogle ekuthemba ngakumbi. Ngoko ke, hlalutya ubuninzi, kodwa ngaphezu kwawo wonke umgangatho we-backlinks okhuphisana naye. Zivela phi? Iisayithi zogunyaziwe kwindawo yakho? Okanye iisayithi ze-crappy ezinganxulumananga? Kwakhona jonga ukuhlukahluka kweeankile zekhonkco. Ukuba iyahluka kwaye yendalo, luphawu oluhle. Ukuba ihlala ifana negama elingundoqo elivelayo, liyanuka i-SEO yokunyanzeliswa.

Khangela kwakhona amaphepha atsala i-backlinks kakhulu. Oku kuhlala kufumaneka owona mxholo uxabisekileyo. Kwaye ke, jonga kwi-evolution ngokuhamba kwexesha. Ukuba umntu okhuphisana naye ufumana ii-backlinks ezininzi ngaxeshanye, zama ukuqonda ukuba kutheni. Usenokuba uqalise iphulo lokwakha ikhonkco elisebenzayo. Nasi isikhokelo esipheleleyo sendlela ukwandisa i-traffic yesayithi kunye ne-backlinks.

✔️ Umxholo

Umxholo yintliziyo yaso nasiphi na isicwangciso se-SEO. Hlalutya umxholo womntu okhuphisana naye nzulu. Yintoni ubude obuqhelekileyo bamanqaku akhe? Usebenzisa ithoni yeyiphi? Ngaba igxile kumxholo oneenkcukacha okanye kunoko umxholo omfutshane kunye nefuthe? Kwakhona jonga amaxesha opapasho.

Ukuba uthumela rhoqo, kuthetha ukuba uthatha i-SEO ngokungathí sina. Jonga iindidi zomxholo: amanqaku eblogi, amaphepha emveliso, iividiyo, i-infographics... Bona ukuba yintoni ebasebenzela kakuhle.

Ungakulibali ukuhlalutya isakhiwo somxholo: ukusetyenziswa kwe-H1, iithegi ze-H2, njl., ubukho boluhlu lweebhulethi, imifanekiso ephuculweyo ... Konke oku kuchaphazela i-SEO. Ekugqibeleni, zama ukuchonga umxholo "wentsika", la maphepha apheleleyo apheleleyo atsala i-traffic eninzi kunye ne-backlinks.

Une ubukrelekrele obukhuphisana rhoqo ngundoqo ukugcina ukhokelo lwakho lwe-SEO! Ukufumana isantya kunye nokusebenza kobugcisa, usebenzisa iplagin efana neWP Rocket kwi I-WordPress iyasebenza kakhulu. Ngokusebenzisa i-cache kunye nezixhobo, WP Rocket Plugin ngokukhawuleza isantya sephepha. Indawo ekhawulezayo kakhulu iya kukwenza wahluke ngokuqinisekileyo kukhuphiswano!

Ngokusebenzisa ezi ndlela, uya kuba nesishwankathelo esinenjongo somhlaba wokhuphiswano. Yintoni emayiphuhlise a isicwangciso se-SEO esiqhutywa yidatha kwaye ubagqwese abo ukhuphisana nabo kuGoogle!

isiphelo

Ukuhlalutya i-SEO yabakhuphisana nawe kwiwebhu linyathelo elibalulekileyo ukuphucula isicwangciso sakho se-SEO. Ngokuqonda amaqhinga asetyenziswa ngabantu okhuphisana nabo, unokwazi ukuchonga amathuba okuba ugqame kwiziphumo zophando kwaye utsale itrafikhi ethe kratya kwiwebhusayithi yakho.

Ngokuphonononga iimetriki eziphambili ezinje ngenqanaba le-injini yokukhangela, itrafikhi yezinto eziphilayo, isicwangciso segama elingundoqo, i-backlinks kunye nomxholo, unokufumana ulwazi oluxabisekileyo kumandla okhuphisana nawe kunye nobuthathaka. Olu lwazi lukuvumela ukuba uhlengahlengise isicwangciso sakho ngokufanelekileyo kwaye wenze izigqibo ezinolwazi ukuphucula indawo yakho ye-intanethi.

Khumbula ukuba uhlalutyo lwe-SEO lwayo abakhuphisani bewebhu kwi SEO yi inkqubo eqhubekayo. Iindlela zentengiso kunye nezicwangciso ze-SEO zihlala zivela, ngoko ke kubalulekile ukujonga rhoqo ukusebenza kwabo bakhuphisana nabo kwaye uhlengahlengise indlela yakho ngokufanelekileyo. Ngokusebenzisa izixhobo ezifanelekileyo kunye nokuxhaphaza ulwazi oluqokelelwe ngexesha lokuhlalutya abakhuphisana nawe kwiwebhu, unako qinisa ubukho bakho kwi-intanethi, ukwandisa ukubonakala kwakho kwiinjini zokukhangela kwaye ufumane inzuzo ebalulekileyo yokhuphiswano.

FAQ

Umbuzo: Kutheni kubalulekile ukuhlalutya i-SEO yabakhuphisana nawe kwiwebhu?

A: Ukuhlalutya i-SEO yabakhuphisana bakho bewebhu kukuvumela ukuba uqonde isicwangciso sabo se-SEO, uchonge amandla abo kunye nobuthathaka babo, kwaye ufumane amathuba okuphucula ukusebenza kwakho kwi-Intanethi. Oku kukunceda uhlale ukhuphisana kwiziphumo zokukhangela kwaye utsale i-traffic engaphezulu kwiwebhusayithi yakho.

Umbuzo: Ziziphi izikhombisi eziphambili zokuhlalutya abakhuphisana ne-SEO?

A: Nazi ezinye izikhombisi eziphambili zokuhlalutya abo bakhuphisana nabo kwi-SEO:

• Uluhlu kwiinjini zokukhangela
• Ukuhamba kwezinto eziphilayo
• Isicwangciso segama elingundoqo
• Backlinks
• Umxholo
• Ukulungiswa kobugcisa

Umbuzo: Ndingafumanisa njani ukuba abo ndikhuphisana nabo babeka njani kwiinjini zokukhangela?

A: Ungasebenzisa izixhobo zokuhlalutya ezikhuphisanayo okanye izixhobo zokulandelela amagama angundoqo ukuze wazi ukuba abakhuphisana bakho babeka njani. Ezi zixhobo ziya kukunika ulwazi malunga nendawo okhuphisana nayo yamagama angundoqo afanelekileyo.

Umbuzo: Ndingasivavanya njani itrafikhi yezinto endikhuphisana nazo?

A: Ungasebenzisa izixhobo zokuhlalutya i-web traffic, njenge IWeb efanayo okanye iSEMrush, ukuvavanya itrafikhi yendalo yabakhuphisana nabo. Ezi zixhobo ziya kukunika uqikelelo lomthamo wetrafikhi okhuphisana nabo abavelisa kwiinjini zokukhangela.