Indlela yokulawula iqela lokuthengisa?

Ukuba ufuna ukufunda indlela yokulawula iqela lokuthengisa, ufike kwindawo elungileyo. Umalunga nokufumana ulwazi olunokuthathelwa ingqalelo kwiingcali eziphezulu eziye zakhona (kwaye zayenza loo nto) ngaphambili. Ukulawula iqela lokuthengisa ngokuqinisekileyo ngumceli mngeni, kodwa de ube ulawule okanye ube yinxalenye yeqela lokuthengisa. Masinyaniseke, ukulawula iqela eliphumelelayo lokuthengisa kunzima.

Izifundo endibelana ngazo ngezantsi zivela kubacebisi abaninzi kunye neenkokeli endibe nethamsanqa lokufunda kuzo, kodwa zilungiselelwe indawo yokuthengisa. Makhe siye

1. Bancede Bahlale Belungelelene…Ngangaphaya kweCRM

Abathengisi badla ngokuchitha ixesha labo elininzi kwiqonga labo lolawulo lokuthengisa. ubudlelwane babathengi (okanye iCRM). Le yindawo apho banokugcina khona umkhondo wawo onke amanqaku kunye neenkcukacha malunga neentengiselwano abasebenza kuzo. Ngelixa oku kukhuthaza ukuhlala ucwangcisiwe kwinqanaba lentengiselwano (tactical), ayincedi kumgangatho ophezulu (weqhinga).

Ukusebenza kwindima entsha yokuthengisa kudla ixesha kakhulu kwaye apho elo xesha linokwabiwa khona kuyaguquguquka kakhulu. Ukuba ithemba alibonakali kwintlanganiso ngeyure okanye kunjalo, phuma kwiplanga kunye "Ewe!" Sikulungele ukusayina isivumelwano,” kunokuba nefuthe elimangalisayo kwindlela umthengisi alawula ngayo imini (nobusuku).

Ukunceda iqela lethu ukuba lihlale lilungelelene ngaphandle kweenkcukacha zesivumelwano, siye sasungula isakhelo solawulo lweprojekthi esidala esibizwa ngokuba Isikram enceda ukudala ulungelelwaniso ngaphakathi kweqela. Nge Isikram, iireps kufuneka zicwangcise ngokwenyuswa kweveki kwi " i-sprint "ukwabelana. Oku kubenza baphendule kwiqela lonke ngokwenza imisebenzi ecwangcisiweyo, kodwa bahlala bekulungele ukutshintsha. Ukulandelela le misebenzi ngaphakathi kwesixhobo solawulo lweprojekthi epheleleyo kudala ukubonakala okuphezulu kwireps kunye nam malunga nokuba isivumelwano sinakho ukuvala okanye xa isivumelwano esibhaliweyo sinokuthunyelwa.

Inqaku eliza kufundwa: Iiplatifti ezilungileyo kakhulu zokurhweba nge-cryptocurrency

2. Yiba neziphumo-zijoliswe

Ukuqesha abantu abakhutheleyo nabazimiseleyo. Yenza indawo ecacileyo kakhulu egxile kwiimetriki eziphambili zokuthengisa. Ekugqibeleni, xa udibanisa abantu abakhuphisanayo kwindawo ecacileyo, umbutho wonke uhambela phezulu kwaye ulungile. Qinisekisa ukuba ugxininise kwiziphumo ukuphepha abantu ukubhidanisa umsebenzi kunye nemveliso.

3. Chonga apho ukhoyo kunye nento oyifunayo

Ngaphambi kokuba ufunde indlela yokulawula iqela lokuthengisa, kufuneka uyakhe. Chonga udidi abanokuba ngabasebenzi abawela kulo, abakhi xa bethelekiswa nabavelisi. Abakhi baphuhla ukusuka ekuqaleni. Abaqali kwasekuqaleni. Abavelisi bayakhula xa yonke into ilungile. Abantu abaninzi abalunganga kuzo zombini. Yazi ukuba ukuliphi inqanaba kwaye uluhlobo luni lomthengisi olufunayo, kwaye ubuze imibuzo ukwahlula abakhi kubathengisi.

4. Cacisa imodeli yakho yokuthengisa

Kukho iimodeli ezimbini eziphambili zokuthengisa ongakhetha kuzo: isiqithi kunye nomgca wendibano. Makhe sijonge nganye nganye ngokweenkcukacha ngakumbi:

1. Isiqithi: Le yindlela yendabuko yokuthengisa apho umthengisi ngamnye kwiqela elijongene nayo yonke inkalo yenkqubo yokuthengisa. Bazenzela ezabo iinkokeli, bazenzele ezabo iifowuni zokuthengisa, bavale ezabo izivumelwano, njl. Yimodeli elula ukuphumeza nokulawula kuba akukho maninzi ashukumayo amalungu okukhathazeka ngawo.

2. Umgca wokuhlanganisa: Indlela yokudibanisa indibano yahlula amalungelo okuthengisa phakathi kwamaqela amane awohlukeneyo. Kukho iqela lesizukulwana esiphambili, abameli bophuhliso lwentengiso, abaphathi beakhawunti, kunye nabalingane bempumelelo yabathengi. Iqela ngalinye liphatha amathemba kunye nabathengi abavela kumanqanaba ahlukeneyo ohambo lomthengi.

Zombini iimodeli ezichazwe ngasentla zinokusebenza. Owukhethela umbutho wakho ubukhulu becala kuxhomekeke kwinqanaba ishishini lakho likulo. Umzekelo, indlela yesiqithi isebenza ngcono kakhulu kuqaliso, kodwa indlela yomgca wendibano ilungele iibrendi ezisekiweyo.

5. Yabela iindima ezicacileyo kunye noxanduva

Wonke umntu kwiqela lakho kufuneka azi kakuhle ukuba yintoni indima yakhe. Ukuba abakwenzi oko, awunakulindela ukuba baqhubeke bephumeza iinjongo. Iqhinga kukusabalalisa uxanduva ngokuhambelana nezakhono zomntu. Kulula kakhulu ukuba ishishini lakho lisebenzisa imodeli yokuthengisa ngetsheyini, echazwe ngasentla.

Ngokomzekelo, unokulawula umqeshwa one-dynamite xa kufikwa ekuveliseni izikhokelo, kodwa uyaqhekeka njengekuki ngalo lonke ixesha kufuneka bathethe nomntu onokubakho. Lo mntu kufuneka amenywe ukuba ajoyine iqela lesizukulwana esikhokelayo kwaye avunyelwe ukuba agxininise koko bakwenzayo kakuhle. Yenza konke okusemandleni akho ukuba unike imisebenzi kunye noxanduva kwabo banethuba elihle lokuyigqiba ngempumelelo.

6. Ukulawula okulindelekileyo ngokufanelekileyo

Ufuna ukukhuthaza iqela lakho kwaye wenze konke onako ukubaxhasa. Ndicinga ukuba wonke umntu uyayazi ukuba kujongeka njani ukusebenza ngokungaphaya, kodwa bambalwa abachaze ukuba ukusebenza ngaphantsi kujongeka njani. Ngaba ukhululekile kumthengisi osebenza ngokuqhubekayo kwi-90% yesabelo okanye lowo unokuba kwi-150% kwinyanga enye kwaye ngaphantsi kwelandelayo?

7. Beka ibha phezulu

Xa iinjongo zokuthengisa ziphezulu (kodwa ziyafezekiswa), kukho into efunekayo ukuyilandela kwaye iqela lakho kufuneka likholelwe ukuba nantoni na inokwenzeka. Ukuba ufikelela kuphela I-70% yenjongo yamabhongo, wenza ngcono kunokufikelela I-100% yeenjongo ezimbi, okoko nje kukho i-nirvana edibeneyo malunga nento eyakhiweyo eyenza impumelelo yakho.

8. Gxininisa kuQeqesho lwe-Akhawunti

Ukudibanisa ukufunda okuqhubekayo kwinkcubeko; ukugxininisa nokutyala imali kuqeqesho nophuhliso lobungcali. Wonke umbutho wokuthengisa ophumeleleyo kufuneka ube ne-cadence yoqeqesho rhoqo ephuhlisa iziseko zolwazi lwemveliso, ubukrelekrele bokukhuphisana, ukukhangela, ulawulo lwamathuba, ucwangciso lwendawo, kunye nonxibelelwano lobuchwephesha.

9. Sebenzisa umlinganiselo womthamo/uxabiso

Abantu bakho abaxabiseke kakhulu (eyona nto ibiza kakhulu) kufuneka bachithe ixesha kweyona volumu isezantsi (kodwa eyona ibalulekileyo) imisebenzi - njengokwakha ubudlelwane, ukufumana ukuthunyelwa kunye nobuhlakani. Abasebenzi bakho bexabiso eliphantsi kufuneka bagxile kwimisebenzi enevolumu ephezulu, njengokuguqula abakhokeli babe ngabathengi. Oku kuyinyaniso nakwithemba. Khangela amathemba amancinci, kodwa angcono.

10. Cinga ukuba akukho sisombululo sisodwa

Unobuntu obuninzi obahlukeneyo abakusebenzelayo. Indima yakho yeyokuba ngumcebisi kunye nombhexeshi. Ufuna ukukhusela iqela lakho kwiipolitiki zangaphakathi okanye ukuziphatha kakubi kwentengiso, yenza kube lula ukuba bagxile kumsebenzi okhoyo, kwaye baphumelele ngakumbi. Abantu abohlukeneyo kufuneka balawulwe ngokwahlukileyo-jonga ukuba yintoni ekhuthaza ngamnye kubo kwaye ucofe loo maqhosha ukuphuhlisa abathengisi abangcono xa bebonke.

11. Faka ibeka iCRM ukuthengiswa

Ngelishwa, abathengisi abaninzi bachitha kuphela I-35% yexesha labo lokuthengisa. Oko kuthetha ukuba iqela lakho lentengiso linokuchitha isibini kwisithathu sexesha labo kwimisebenzi enganxulumananga ngokuthe ngqo nokuthengisa iimveliso kunye nokunyusa ingeniso.

I-CRM yokuthengisa elungileyo inokunceda iqela lakho ukuba libuyise i-chunk ebalulekileyo yosuku lwalo, ngakumbi ukuba utyala imali kwenye enobuchule bokuzenzela. Ngamanye amaxesha ukulawula iqela lokuthengisa lihle lize linike abathengisi bakho izixhobo abazidingayo ukuze baphumelele.

12. Chonga iimetriki zomsebenzi kunye nezalathi zokusebenza eziphambili (KPIs)

Izinto ezininzi kakhulu kwezoshishino zingaphaya kwamandla ethu. Ngokomzekelo, Asinqumi ngomkhwa omkhulu olandelayo okanye xa kusenzeka iintlekele zemvelo. Ukuba besenza njalo, iimeko bezingayi kutshintsha kwaye neenkanyamba bezingayi kubakho. Iimetriki zomsebenzi wentengiso zilinganisa izinto esinokuzilawula.

Kwiimeko ezininzi, sithatha isigqibo sokuba zingaphi iifowuni ezibandayo ekufuneka zenze ngosuku, mangaphi amaxesha esizimisele ukulandelela kunye nezikhokelo, njl. Xa ulawula abathengisi, kubalulekile ukuthatha la manani ingqalelo. Landela umkhondo umsebenzi weemetrics ezifana nenani leenkokeli ezenziweyo, inani leefowuni ezenziweyo, kunye neentlanganiso ezicwangcisiweyo nganye yeereps zakho, ngokunjalo ii-KPIs eziqhelekileyo.

13. Khuthaza owakho iqela lokuthengisa

Ikhomishini yipesenti yentengiso, enikezelwa kumthengisi ovale isivumelwano. umzekelo, umrhumo we 25 $ uya kuhlawulwa kumthengisi ngalo lonke ixesha ethengisa ixabiso lemveliso I-$ 500 kunye ne-5% ikhomishini. Inkuthazo, kwelinye icala, ngawo nawuphi na umvuzo onikwa umthengisi ofikelela kwinqanaba elimiselweyo lokugqwesa. Iinkuthazo zisetyenziselwa ukukhuthaza abathengisi.

Xa ukhokela iqela lokuthengisa, inxalenye yomsebenzi wakho kukubakhuthaza ukuba basebenze nzima kangangoko banako. Yiyo loo nto izikhuthazi zinamandla. Khetha isicwangciso senkuthazo seqela lakho esiya kubenza bonwabe kwaye bakhuthazeke ukuba benze umzamo owongezelelweyo.

14. Ukuseka amajelo onxibelelwano

Unxibelelwano lungundoqo kulawulo lweqela lokuthengisa oluyimpumelelo. Ukuba awukwazi ukuqhagamshelana ne-reps yakho, okanye okubi ngakumbi, abanako ukuqhagamshelana nawe, ishishini lakho aliyi kuvala amaxabiso amaninzi kangangoko belinako. Qinisekisa ukuba iqela lakho lineendlela ezininzi zokunxibelelana nawe, nakwesiphi na isixhobo, nokuba baya kwiintlanganiso zentengiso ebaleni.