Uzilungisa njani iimpazamo ezingama-404 kwisiza

Iimpazamo ezingama-404 zinokukhathaza ngokwenene, zombini kubatyeleli besiza sakho nakuwe njengomnini. Babonisa ukuba iphepha eliceliweyo alinakufunyanwa, elinokulimaza amava omsebenzisi kunye ne-SEO. Ngethamsanqa, kukho iindlela ezininzi zokulungisa ezi mpazamo kwi-WordPress.

Kweli nqaku, ndityhila zonke iimfihlo zokulungisa ezi mpazamo ukuze uphucule i-SEO yakho. Ukuba unenkxalabo malunga nempilo yendawo yakho, jonga oku Isikhokelo esisebenzayo sophicotho lwewebhusayithi.

Yintoni impazamo ka-404?

Impazamo ye-404 ifana nokufika phambi kwendlu engasekhoyo. Khawube nomfanekiso-ngqondweni wakho unedilesi yomhlobo, usiya endlwini yakhe, kodwa endaweni yendlu yakhe, ufumana indawo engenamntu. Kuyakhathaza, akunjalo?

Ehlabathini lewebhu, yiloo nto kanye eyenzekayo. Xa ucofa ikhonkco okanye uchwetheza idilesi kwisikhangeli sakho, ulindele ukuhlala kwiphepha elithile lewebhu. Kodwa ngamanye amaxesha elo phepha liye lanyamalala, lasuswa, okanye alizange libekho. Apha kulapho umyalezo wempazamo odumileyo we-404 uvela khona. Ngokusisiseko, yindlela ethobekileyo yomncedisi wewebhu yokukuxelela: "Owu, uxolo, andiyifumani le uyifunayo"Kufana ne-GPS ye-intanethi ilahleke kancinci.

Ezi mpazamo zingenzeka ngenxa yezizathu ezininzi: ikhonkco elingachwethezwanga kakuhle, iphepha elicinyiweyo ngaphandle kokwalathisa, okanye isayithi ehambe ngokupheleleyo. Iyacaphukisa kubatyeleli, kwaye inokuba yingxaki kwi-SEO yendawo. Ngamafutshane, impazamo ye-404 yi-glitch encinci yewebhu esikhumbuza ukuba nakwihlabathi elibonakalayo, ngamanye amaxesha sinokulahleka!

Iimpembelelo ze-404 iimpazamo kwi-SEO

Iimpazamo ze-404 kunye ne-SEO zifana ne- ingqalutye esihlangu kubanini webhusayithi. Unokucinga ukuba ayisiyonto inkulu, kodwa eneneni, inokukubuyisela umva kugqatso ukuze ubekwe kakuhle kuGoogle.

Khawufane ucinge okomzuzwana ukuba uGoogle ungumthengi ongaqondakaliyo otyelela rhoqo ivenkile yakho ye-intanethi. Ngalo lonke ixesha edibana nempazamo ye-404, kuba ngathi ufumana ishelufu engenanto apho ebelindele ukubona imveliso. Ayingobuchwephesha kakhulu, akunjalo? Ezi mpazamo zinokuba neziphumo ezininzi ezimbi kwi-SEO yakho. Okokuqala, bachitha oko kubizwa ngokuba “yi-crawl budget.” Ngokusisiseko, uGoogle unexesha elilinganiselweyo lokukhasa indawo yakho. Ukuba ichitha eli xesha lixabisekileyo idibana namaphepha angekhoyo, loo nto ingumxholo oxabisekileyo angayi kukwazi ukuwubhala.

Okulandelayo, iimpazamo ezingama-404 zinokulimaza amava omsebenzisi. Ukuba iindwendwe zicofa amakhonkco angazisi ndawo, zinokushiya indawo yakho ngokukhawuleza. Eli zinga liphezulu lokutsiba luphawu olubi kuGoogle, olunokugqiba ukuba indawo yakho ayihambelani okanye ayilunganga. Kukho kwakhona umbuzo othi "ikhonkco lejusi". Ukuba unamakhonkco angaphandle abhekiselele kumaphepha e-404 kwisayithi lakho, kufana nokuvumela amanzi okupompoza ukuba aqhube ngaphandle kokuqokelela. Yonke loo nto ijusi yekhonkco enhle iya kuchitha endaweni yokuzuza i-SEO yakho. .

Oko kuthethi, musa ukuphaphazela! Iimpazamo ezimbalwa ezingama-404 azizukutshona indawo yakho ngobusuku. UGoogle uyaqonda ukuba kulungile ukuba nezimbalwa. Into ebalulekileyo kukulawula ngobulumko: misela ukuqondisa kwakhona, lungisa amakhonkco aphukileyo, kwaye uqinisekise ukuba iphepha lakho le-404 liluncedo kwaye likhokela iindwendwe kumxholo ofanelekileyo.

Uzifumana njani iimpazamo ezingama-404

Hayi, izixhobo zokubona amaphepha angama-404! Kufana nokuba nomtshini wentsimbi ukufumana ubuncwane obufihliweyo - ngaphandle kwalapha, ukhangela amaphepha alahlekileyo. Nazi ezinye zezona zixhobo zibalaseleyo onokuzisebenzisa ukufumana ezo mpazamo ezingama-404 zifihlakele kwindawo yakho:

Ikhonsoli ye Khangela yeGoogle

Uphendlo lweGoogle Console (GSC), eyayisaziwa njengeZixhobo zeGoogle Webmaster, sisixhobo sasimahla esinikezwe nguGoogle esibaluleke kakhulu kuye nawuphi na umnini wewebhusayithi we-SEO-conscious. Xa kufikwa ekufumaneni iimpazamo ezingama-404, i-GSC ifana nogqirha osoloko evavanya indawo yakho kuyo nayiphi na impazamo.

Ukuqala ukusebenzisa i-GSC, kufuneka uqale uqinisekise ukuba ungumnini wesiza. Oku ngokuqhelekileyo kwenziwa ngokongeza ikhowudi encinci kwisayithi lakho okanye ukulayisha ifayile ethile. Nje ukuba eli nyathelo ligqityiwe, i-GSC iqala ukuqokelela idatha malunga nesiza sakho.

Kwicandelo "Ukuhlanganisa"Ukusuka kwi-GSC, uya kufumana ingxelo ecacileyo yeempazamo zesayithi lakho, kubandakanywa iimpazamo ze-404. Le ngxelo ngokwenene i-goldmine yolwazi. Ayikuxeleli kuphela ukuba ngawaphi amaphepha abuyisela impazamo ye-404, kodwa iphinda ikuxelele indlela uGoogle afumanisa ngayo. Ngaba kwakungokulandela ikhonkco langaphakathi kwisiza sakho okanye mhlawumbi ngekhonkco langaphandle.

Enye yezinto ezintle nge-GSC kukuba ikubonisa indlela iimpazamo eziye zavela ngayo ngokuhamba kwexesha. Ngale ndlela unokubona ukuba ingxaki isandula kutsha nje okanye ihleli ixeshana. Ukongeza, xa ulungisa impazamo, unokucela uGoogle ukuba aphinde ajonge iphepha ngqo kwi-interface ye-GSC. Kufana nokuxelela uGoogle: "Hey, ndiyilungisile lonto, ungabuya uzojonga!"

Kodwa i-GSC ayikubonisi nje iimpazamo ezingama-404. Yideshibhodi yokwenyani yempilo ye-SEO yendawo yakho.

Enye into epholileyo nge-GSC kukuba ikwazisa ukuba kukho ingxaki enkulu. Ukuba isayithi lakho ngokukhawuleza liqokelela inani elikhulu leempazamo ze-404, mhlawumbi uya kufumana i-imeyile ikwazisa. Kufana nokuba nomlindi ojonge indawo yakho 24/7. Nangona kunjalo, i-GSC inemida yayo. Ayiskena indawo yakho ngexesha lokwenyani kwaye idatha ngamanye amaxesha inokulibaziseka ngeentsuku ezimbalwa. Ukongeza, ibona kuphela amaphepha athe uGoogle wazama ukukhasa, okuthetha ukuba ezinye iimpazamo ezingama-404 zinokungaqatshelwa ukuba zichaphazela amaphepha uGoogle angekawafumani.

I-Checker Link Linker

I-Checker Link Linker sisixhobo se-intanethi elula kodwa esebenzayo ukufumana amakhonkco aphukileyo kunye neempazamo ze-404 kwiwebhusayithi yakho. Kufana nokuba nomncedisi wenyani ogqogqa ngobunono yonke ikona yesiza sakho kwezo zinto zicaphukisayo zincinci ezinokwenzakalisa amava omsebenzisi kunye ne-SEO. Ukusebenzisa i-Broken Link Checker kulula ngokumangalisayo. Konke okufuneka ukwenze kukuya kwiwebhusayithi yabo, faka i-URL yendawo yakho kwindawo enikezelweyo, kwaye uqale uhlalutyo. Kufana nje nokuvumela inja ye-sniffer ukuba ikhululeke egadini yakho ukuze ifumane ii-truffles, ngaphandle kwalapha ii-truffles zizikhonkco eziyingxaki.

Emva kokuba uhlalutyo luqalisiwe, i-Broken Link Checker iya kukhwela iphepha lakho lesayithi ngephepha, ikhonkco ngekhonkco. Oku kungathatha ixesha, ngakumbi ukuba indawo yakho inkulu. Okwangoku, unokuhamba malunga neshishini lakho, ube nekofu, okanye kutheni kungenjalo, qalisa ukucinga malunga nendlela oza kulungisa ngayo iimpazamo azifumanayo.

Ingxelo eyenziwe yiBroken Link Checker ibanzi kakhulu. Ayikubonisi kuphela ii-URL ezibuyisela impazamo ye-404, kodwa kwakhona amakhonkco aphukileyo akhomba kwezinye iisayithi. Oku kuluncedo kakhulu kuba amakhonkco angaphandle aphukileyo anokukwenzakalisa ukuthembeka kwakho emehlweni kaGoogle.

Kwikhonkco ngalinye eliyingxaki, isixhobo sikuxelela iphepha apho likhoyo kunye nesicatshulwa se-ancho esisetyenzisiweyo. Kufana nokuba umncedisi wakho uthi kuwe, "Khangela, kweli phepha, le khonkco kunye nale tekisi ayisebenzi." Olu lwazi lubalulekile ngokukhawuleza nangokufanelekileyo ukulungisa iingxaki.

Enye yeenzuzo ezinkulu zeBroken Link Checker kukuba iyakwazi ukubona iintlobo ezahlukeneyo zeempazamo, hayi nje ii-404s Iyakwazi ukubona iimpazamo ezingama-500 (iimpazamo zeseva), ukuhanjiswa kwakhona kwekhonkco, okanye amakhonkco athatha ixesha elide ukulayisha. Kufana nokuba nomphandi wabucala ophanda konke ukungasebenzi kakuhle kwindawo yakho. Isixhobo sikwabonelela ngenqaku lokujonga rhoqo. Unokucwangcisa ukuskena rhoqo kwendawo yakho, umzekelo kanye ngeveki okanye kanye ngenyanga. Kufana nokuba nomgadi wegadi oza rhoqo ukuzosusa ukhula kwindawo yakho.

Nangona kunjalo, i-Broken Link Checker inemida yayo. Kwiindawo ezinkulu kakhulu, uhlalutyo inokuba nde kwaye ngamanye amaxesha ingaphelelanga. Ukongeza, isixhobo sijonga kuphela amakhonkco afikelelekayo esidlangalaleni, ke ukuba unamaphepha akhuselweyo ngegama eliyimfihlo, awasayi kuskenwa.

Inqaku eliza kufundwa: Khawufane ucinge: lungisa imifanekiso yakho kwiWordPress

Ahrefs

I-Ahrefs ifana nemela yaseSwitzerland yoMkhosi we-SEO, kwaye xa kufikwa ekufumaneni iimpazamo ezingama-404, ngumkhandi wegolide wokwenyani. Cinga nje ngokuba ngumphenyi wabucala obuphezulu ongafumani kuphela amaphepha akho alahlekileyo, kodwa ukuxelela ukuba ngubani okhangelayo kwaye kutheni. Embindini we-Ahrefs kukho umkhandi onamandla osoloko ejonga iibhiliyoni zamaphepha ewebhu. Xa umnika indawo yakho, uya kuyidibanisa, abone lonke ikhonkco elaphukileyo kunye neempazamo ezingama-404 ngokuchaneka kotyando. Kufana nokuba nesikena sonyango sewebhusayithi yakho.

Isixhobo "Uphicotho lwendawo"Ingxelo yephutha ye-Ahrefs '404 iluncedo kakhulu ekuboneni iimpazamo ze-XNUMX. Ayizihluli nje, ibeka ngokweendidi kwaye ikunika ingqiqo kwimpembelelo yabo kwimpilo yonke yendawo yakho. Kufana nokuba nengxelo yezonyango eneenkcukacha, kunye nemizobo. nayo yonke into.

Kodwa apho i-Ahrefs igqame khona kukukwazi ukukubonisa amakhonkco angaphandle alatha kumaphepha akho angama-404.ezilahlekileyo backlinks"Khawufane ucinge ukuba ubhale inqaku elimangalisayo ekwabelwana ngalo ngokubanzi, kodwa ulicime ngempazamo. I-Ahrefs iya kukubonisa zonke iisayithi ezisanxibelelanisa nelo phepha lilahlekileyo. Kufana nokufumana ubuncwane obucinga ukuba balahleke ngonaphakade!

Olu phawu lubaluleke kakhulu kwi-SEO. Ezi backlinks ezilahlekileyo zimela ijusi yekhonkco echithiweyo, igunya onokulifumana kwakhona ngokuhambisa kwakhona loo maphepha angama-404 kumxholo ofanelekileyo. Kufana noAhrefs ekunika imephu ye-SEO yobuncwane.

I-Ahrefs iqhubela phambili inyathelo elinye ngokukubonisa itrafikhi enokubakho ophulukene nayo ngenxa yezi mpazamo ze-404 Iqikelela ukuba zingaphi iindwendwe onokuba nazo ukuba la maphepha ebesekho. Ingathi isixhobo sisithi kuwe, "Heyi, uwise la bhegi izele yimali, uyafuna ukuyibuyisela?" Enye into enamandla ye-Ahrefs kukukwazi ukujonga iimpazamo ezingama-404 zabakhuphisana bakho. Unokwazi ukuchonga amathuba apho abakhuphisana nabo baphulukene nomxholo obalulekileyo kwaye mhlawumbi benze umxholo ofanayo wokubamba loo traffic. Ifana ne-SEO recycling!

Nangona kunjalo, onke la mandla afika ngexabiso, ngokoqobo. UAhrefs ngu isixhobo esihlawulelwayo, kwaye hayi esona sitshiphu. Lutyalo-mali olubalulekileyo, ngakumbi kumashishini amancinci okanye kwiibhlogi zokuqala. Kufana nokuthenga iFerrari ukuze uye kuthenga kuyo: isebenza kakuhle kakhulu, kodwa mhlawumbi igqithise kakhulu ukuba awuyifuni nyani. Ukongeza, ii-Ahrefs zinokoyikisa kancinci kubaqalayo. Ujongano lwayo lutyebile kwiidatha kunye neempawu, ezinokuthi zibe nzima ukuba awuqhelananga ne-SEO yobugcisa. Kufana nokuzama ukuqhuba inqwelo-moya xa usafunda ukuqhuba.

Uzilungisa njani iimpazamo ezingama-404?

Ukulungisa iimpazamo ezingama-404 kufana nokudlala imitywini yewebhu. Nantsi indlela onokuthi uvale ngayo ezo zivuza zedijithali:

Chonga unobangela

Ukuchonga imbangela yeempazamo ze-404 kufana nokuqhuba uphando lwamapolisa kwiwebhusayithi yakho. Eli linyathelo lokuqala elibalulekileyo lokusombulula ingxaki ngempumelelo. Qala nge jonga ii-URLs ezivelisa iimpazamo ezingama-404 Ngaba ziyafana? Ngaba kukho ipateni ephindaphindiweyo? Ngamanye amaxesha i-typo elula kwikhonkco yangaphakathi ingaba ngumthombo weempazamo ezininzi. Ngamanye amaxesha lutshintsho olucwangcisiweyo ngakumbi, njengotshintsho kulwakhiwo lwesiza sakho okanye imfuduko ayihambanga kakuhle.

Sebenzisa izixhobo ezifana neGoogle Search Console okanye abakhandi besayithi ukufumana uluhlu olupheleleyo lweempazamo ezingama-404 Hlalutya imeko nganye: ingaba eli liphepha elalikhona kwaye lacinywa? Okanye mhlawumbi i-URL engalunganga ngenxa ye-plugin engalunganga?

Ungalibali ukujonga kwakhona backlinks. Ngamanye amaxesha iimpazamo ze-404 zivela kwiindawo zomntu wesithathu ezikhomba kumaphepha angekhoyo kwindawo yakho. Kule meko, awunalo ulawulo oluthe ngqo kwikhonkco, kodwa unokuthatha amanyathelo okunciphisa ingxaki.

Kwakhona, jonga kwimbali yendawo yakho. Ngaba ulwenzile utshintsho olukhulu mva nje? Uhlaziyo lweCMS, utshintsho lomxholo okanye ufakelo olutsha lweplagin ngamanye amaxesha lunokubangela iimpazamo ezingama-404 ezingalindelekanga. Ukuba uqhuba indawo ye-e-commerce, khangela ukuba iimpazamo zichaphazela iimveliso. Kuqhelekile ukuba ngaphandle kwempahla okanye iimveliso eziyekiweyo zivelise ii-404s ukuba ulawulo lwabo alucwangciswanga ngokuchanekileyo.

Cwangcisa ulwalathiso lwe-301

301 ukuqondisa kwakhona kufana nenkqubo yeGPS yewebhusayithi yakho. Bakhokela iindwendwe kunye neenjini zokukhangela kwindawo echanekileyo xa iphepha liye lahamba okanye lanyamalala. Le yindlela ebalulekileyo yokugcina i-SEO yesayithi yakho kunye namava omsebenzisi. Ukuhanjiswa kwe-301 ngumyalelo osisigxina othi, "Eli phepha alisekho, yiya apho endaweni yoko." Idlulisela uninzi "lwejusi ye-SEO" ukusuka kwiphepha elidala ukuya kwelitsha, okubalulekileyo ukugcina inqanaba lakho le-injini yokukhangela.

Ukuseta kwakhona i-301, unokhetho oluninzi ngokuxhomekeke kubuchwephesha bakho. Ukuba usebenzisa i-WordPress, iiplagi ezinje ngeRedirection okanye Yoast seo yenza umsebenzi ube lula kakhulu. Ungangena ngokulula i-URL endala kunye nentsha, kwaye iplagin ithatha inkathalo kwabanye.

Kwiisayithi zeseva ye-Apache, ungasebenzisa ifayile .htaccess. Umgca wekhowudi efana "Phinda uqondise i-301 /old-page.html /new-page.html"Iza kwenza iqhinga. Inobuchule ngakumbi, kodwa iphinde ibe bhetyebhetye kwaye isebenze kakuhle kwiziza ezinkulu. Vula Nginx, kuya kufuneka uguqule ifayile yoqwalaselo lomncedisi. Iyantsonkotha ngakumbi, kodwa ikunika ulawulo olupheleleyo kuhlengahlengiso lwakho.

Xa useka ukuqondisa kwakhona, cinga ngesakhiwo esinengqiqo. Ukuba ucime iphepha lemveliso, bhekisa kudidi olufanayo endaweni yephepha lasekhaya. Kufana nokuvalwa kwevenkile: ungathanda ukuthunyelwa kwivenkile efanayo kunasedolophini, akunjalo ? Lumkela ukuhanjiswa kwakhona kwekhonkco (A ukuya ku-B ukuya ku-C) enokucothisa indawo yakho. Hlala ujolise ngqo kwindawo yokugqibela.

Ukuhanjiswa kwe-301 sisixhobo esinamandla kwi-SEO arsenal yakho. Xa zisetyenziswe ngobulumko, zinokugcina i-SEO yakho ngexesha lotshintsho olukhulu kwindawo yakho, ngelixa uqinisekisa ukuhamba kakuhle kweendwendwe zakho. Ngumzamo omncinci wobugcisa onokuthi ube nempembelelo enkulu kwimpilo yewebhusayithi yakho.

Lungisa amakhonkco angaphakathi

Lungisa i amakhonkco angaphakathi, kufana nokwenza ukucoca okukhulu kwentwasahlobo kwikhaya lakho ledijithali. Yinkqubo ecokisekileyo kodwa ibalulekile ukugcina impilo kunye nokusebenza kwewebhusayithi yakho. Qala ngokwenza uphicotho olupheleleyo lwamakhonkco akho angaphakathi. Izixhobo ezinje ngokuScreamer Frog okanye ingxelo yeGoogle Search Console's Internal Links inokukunceda ufumane umfanekiso omkhulu. Kufana nokwenza imephu yazo zonke iindlela kwindawo yakho.

Nje ukuba uludwe lwakho lwekhonkco ezaphukileyo, zibeke phambili. Gxininisa kuqala awona maphepha abalulekileyo : amaphepha akho asekhaya, iindidi, kunye namanqaku akho adumileyo. Kufana nokulungisa iindlela eziphambili kuqala ngaphambi kokujongana neendlela ezincinci.

Kwikhonkco ngalinye elaphukileyo unokhetho oluninzi. Ukuba iphepha ekujoliswe kulo lisekhona kodwa lihambile, vele uhlaziye ikhonkco nge-URL entsha. Ukuba iphepha alisekho, ungalisusa ikhonkco okanye ulibuyisele ngekhonkco eliya kwiphepha elifanayo. Cinga malunga nokufaneleka kwiindwendwe zakho: Ikhonkco elifileyo lisiphelo, kodwa ikhonkco kumxholo ongabalulekanga phantse libi.

Khangela kwakhona iimenyu zakho zokukhangela, iibar ezisecaleni, kunye neefooter. Ezi zinto zihlala zinekhonkco kumaphepha abalulekileyo kwaye zikhona kwindawo yakho yonke. Impazamo apha ingaba nefuthe elikhulu. Ukuba usebenzisa i-WordPress, iiplagi zifana I-Checker Link Linker inokwenza inxalenye yale nkqubo. Banokuskena indawo yakho rhoqo kwaye bakulumkise ngamakhonkco amatsha aphukileyo. Kufana nokuba nendoda yesondlo ehlala ijonga imeko yendlu yakho.

Kwakhona khumbula ukujonga ii-ankile zesicatshulwa sakho. Qinisekisa ukuba ziyachaza kwaye zifanelekile. "Cofa apha" akuloncedo njenge " Isikhokelo esipheleleyo sokulungisa iimpazamo ze-404 ". Xa ulungisa izixhumanisi, gcina iliso kwisakhiwo sakho sangaphakathi sekhonkco. Eli lithuba lokuqinisa uxhulumaniso phakathi kwamaphepha akho abalulekileyo kunye nokuphucula ukuhamba kwe "link juice". "kwindawo yakho.

Buyisela umxholo ocinyiweyo

Ukubuyisela umxholo ocinyiweyo kufana ne-archaeology yedijithali. Ufumana ubuncwane obulahlekileyo kwiwebhusayithi yakho, ubanika ubomi obutsha kunye nexabiso. Esi sisicwangciso esiluncedo ngakumbi xa ufumanisa ukuba umxholo oxabisekileyo ucinywe ngempazamo okanye amaphepha amadala ayaqhubeka nokutsala itrafikhi nangona emkile.

Qala ngokuvavanya ixabiso lomxholo osusiweyo. Sebenzisa izixhobo ezifana noHlalutyo lukaGoogle okanye ii-Ahrefs ukubona ukuba zingakanani itrafikhi ebezifunyanwa ngala maphepha phambi kokuba acinywe. Khangela kwakhona i-backlinks ekhomba kula maphepha. Umxholo onezinto ezininzi ze-backlinks ezisemgangathweni zihlala zifanelekile ukubuyisela, njengoko ezo zikhonkco zibonisa inkunzi ye-SEO ebalulekileyo.

Ukuba unokufikelela kwi-backup yesayithi yakho, Le yimeko efanelekileyo. Ungabuyisela ngokulula iphepha njengoko belinjalo. Kufana nokufumana ifoto endala kwicwecwe elilityelweyo. Nangona kunjalo, ngaphambi kokuba uyithumele kwakhona, qiniseka ukuba umxholo usasebenza kwaye usexesheni. Inqaku eliphelelwe lixesha linokwenza ingozi ngaphezu kokulungileyo.

Ukuba akukho backup, unokufuna ukuphinda wenze umxholo ukusuka ekuqaleni. Sebenzisa izixhobo zogcino lwewebhu ezinje ngeWayback Machine ukubona ukuba lijongeka njani iphepha. Oku kunokukunika isiseko sokwakha kwakhona umxholo. Kufana nokubuyisela isakhiwo esidala esekwe kwiifoto zexesha. Xa ubuyisela, cinga ngendlela onokuwuphucula ngayo umxholo. Mhlawumbi iphepha elidala lalidumile, kodwa lingalungiswa? Eli lithuba lokuba yenza inguqulelo engcono 2.0. Hlaziya ulwazi, uphucule i-SEO, yongeza imidiya ecebileyo njengemifanekiso okanye iividiyo.

Emva kokuba umxholo ubuyiselwe, sazise! Yabelana ngayo kwimidiya yoluntu, yikhankanye kwincwadana yakho yeendaba. Ukuba iphepha line-backlinks, unokuqhagamshelana ne-webmasters ekhombe kuyo ukubaxelela ukuba ibuyele kwi-intanethi.

Jonga ii-permalinks zakho

Ukujonga ii-permalinks zakho kufana nokwenza itekhnoloji yokukhangela ubume bewebhusayithi yakho. I-Permalinks, ezo URL ezisisigxina zamaphepha akho kunye namanqaku, zibalulekile kwi-SEO yakho kunye namava omsebenzisi. Isakhiwo se-permalink esingaguqukiyo nesiphuculweyo sinokuba ngumahluko phakathi kwendawo ecocekileyo kunye ne-digital mess.

Qala ngokuphonononga ubume bangoku beepermalinks zakho. Kwi-WordPress, yiya ku Useto > Uqhagamshelwano olusisigxina. Apho uya kubona iinketho ezahlukeneyo ezinje nge "Item Name" okanye "Custom". I-"Post Name" (% postname%) isakhiwo sisoloko sinconywa kuba sidala ii-URL ezimfutshane, ezichazayo, ezilungileyo kwi-SEO kwaye kulula ukwabelana ngazo. Ukuba ufumanisa ukuba ulwakhiwo lwakho lwe-permalink alulunganga, cinga ngononophelo ngaphambi kokuba ulutshintshe. Ukutshintsha i-permalinks kwindawo ekhoyo kunokubangela iimpazamo ezininzi ze-404 ukuba akwenziwanga ngokuchanekileyo. Kufana nokulungelelanisa zonke izitalato esixekweni: ngaphandle kweempawu ezintle, abantu baya kulahleka.

Ukuba uthatha isigqibo sokutshintsha, qiniseka ukuseta i-301 yokuqondisa kwakhona ukusuka kwii-URL zakho ezindala ukuya kwezintsha. I-WordPress ayikwenzi oku ngokuzenzekelayo, ngoko unokufuna ukusebenzisa iplagin efana neRedirection ukusingatha oku ngobuninzi. Khangela kwakhona ukuba i-permalinks yakho ibandakanya amagama angundoqo afanelekileyo.

umzekelo, "mysite.com/best-camera-2023" ichaza ngakumbi kwaye ingcono kwi-SEO kune "mysite.com/p=123Kufana nokuthiya izitrato amagama anentsingiselo endaweni yamanani nje.

Qaphela nge-permalinks ezinde kakhulu. Zigcine zimfutshane ngelixa zihlala zichaza. I-URL ende, entsokothileyo kunzima ukwabelana ngayo kwaye inokucuthwa kwiziphumo zophendlo.

Yenza iphepha eliqhelekileyo le-404

Ukudala isiko le-404 iphepha limalunga nokuguqula isiphelo esicaphukisayo sibe lithuba lothethathethwano. Kufana nokubeka isibonakaliso esiluncedo, esamkelayo solwazi apho iindwendwe zilindeleke ukuba zifumane udonga lwezitena. Iphepha le-404 elilungileyo linokuguqula amava anokubakho angalunganga abe yinto entle, ekhumbulekayo.

Qala ngethoni. Ukuchukumisa okuhlekisayo kunokunciphisa ukuphazamiseka kokufika kwiphepha elingekhoyo. Cinga ngesiqhulo esinentliziyo elula okanye umfanekiso ohlekisayo onxulumene nebhrendi yakho. Ngokomzekelo, Ukuba uthengisa izihlangu, unokuthi, "Owu, kubonakala ngathi eli phepha libalekile!" Nangona kunjalo, qiniseka ukuba uburharha buhambelana nomfanekiso wakho webrand.

Emva koko, cacisa kwaye uqinisekise. Khawuchaze nje into eyenzekayo: "Iphepha olikhangelayo alikho okanye lisusiwe". Faka uxolo olufutshane, kodwa ungangeni ekuxoliseni kakhulu. Eyona nto ibalulekileyo kukubonelela ngeenketho eziluncedo kwiindwendwe. Bandakanya:

1. Ikhonkco kwiphepha lakho lasekhaya
2. Ibha yokukhangela ukunceda abatyeleli bafumane into ebebeyijonga
3. Amakhonkco kumaphepha akho adumileyo okanye amacandelo aphambili esayithi yakho
4. Ukuba kufanelekile, ikhonkco kwimephu yesayithi yakho

Cinga ukuquka iinkcukacha zakho zoqhagamshelwano okanye ikhonkco kwiphepha lakho loqhagamshelwano. Ngamanye amaxesha iindwendwe zifika kwiphepha le-404 zifuna ulwazi oluthile, kwaye ukubonelela ngendlela ethe ngqo yokuqhagamshelana nawe kunokuthakazelelwa kakhulu.

Kwiindawo ze-e-commerce, cinga ukongeza iingcebiso ezidumileyo zemveliso. Kufana nokuba kwivenkile ebonakalayo, umthengisi ukhokelela umthengi olahlekileyo kumasebe anomdla kakhulu. Ukusuka kumbono woyilo, qiniseka ukuba iphepha lakho le-404 lihambelana nobuhle bendawo yakho. Kufuneka iquke iheda yakho yesiqhelo kunye nefooter ukugcina ukuhambelana kokukhangela.

Jonga ifayile yakho .htaccess

Le fayile incinci, ihlala ingahoywa idlala indima ebalulekileyo kuqwalaselo lweseva ye-Apache kwaye inokuba ngumthombo-okanye isisombululo- kwiingxaki ezininzi zeempazamo ezingama-404.

Okokuqala, fumana indawo yakho .htaccess ifayile. Ngokuqhelekileyo ibekwe kwingcambu yewebhusayithi yakho. Lumka, le yifayile efihliweyo, ngoko unokufuna ukuqwalasela umxhasi wakho weFTP okanye umphathi wefayile ukubonisa iifayile ezifihliweyo. Kufana nokukhangela isitshixo esifihliweyo phantsi kwe-doormat yedijithali yewebhusayithi yakho. Nje ukuba uyifumene, yenza i-backup yayo. Oku kubalulekile. Ukuhlelwa .htaccess ngaphandle kwe-backup kufana nokwenza utyando ngaphandle komnatha wokhuseleko. Nokuba eyona mpazamo incinci inokwenza indawo yakho ingafikeleleki.

Jonga imixholo yefayile ngononophelo. Jonga imigca enokubangela ukwalathiswa okungafunwayo okanye uvale ufikelelo kumaphepha athile. Iimpazamo eziqhelekileyo ziquka imithetho engalunganga yokubhala kwakhona okanye izikhokelo zokhuseleko ezingqongqo. Ukuba usebenzisa i-WordPress, qiniseka ukuba imithetho yokubhala kwakhona ye-permalinks iqulunqwe ngokuchanekileyo. Ngokuqhelekileyo zikhangeleka ngolu hlobo:

Copy# BEGIN WordPress
<IfModule mod_rewrite.c>
RewriteEngine On
RewriteBase /
RewriteRule ^index\.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
</IfModule>
# END WordPress

Ukuba le migca ayikho okanye ayilungiswanga kakuhle, oku kunokuchaza iimpazamo ezininzi ezingama-404 Kwakhona jonga ulwalathiso. Uhlengahlengiso olungacwangciswanga kakuhle lunokubangela iimpazamo ezingama-404 okanye iilophu ezingenasiphelo. Qinisekisa ukuba indawo nganye yalatha kwakhona kwi-URL esebenzayo. Ukuba usanda kufuduka indawo yakho okanye utshintshe ubume be-URL yakho, qinisekisa ukuba imigaqo ehambelanayo yokuqondisa kwakhona ikhona .htaccess. Nika ingqalelo kwimithetho yokhuseleko ndlongo kakhulu. Ngamanye amaxesha, kwimizamo yokukhusela indawo yakho, unokuvala ngengozi ukufikelela kumaphepha asemthethweni.

Ukuba ufumana nayiphi na imigca ekrokrisayo okanye ongayiqondiyo, musa ukuyicima ngokungaboni. Jonga umsebenzi wabo okanye udibane nengcali. Kufana nokufumana ucingo lombane olungaziwayo: kungcono ukuqonda injongo yalo ngaphambi kokuwusika. Emva kokwenza utshintsho, vavanya indawo yakho ngocoselelo. Ungajongi kuphela ukuba iimpazamo ze-404 zisonjululwe, kodwa kwakhona ukuba yonke indawo isebenza ngokufanelekileyo.

Ke, khumbula ukuhlalutya rhoqo indawo yakho ukunciphisa ubukho beempazamo ezingama-404 kwaye usebenzise izilungiso xa kukho imfuneko. Ukuba ukhe uswele ixesha, iWebhu ayiyonto yakho ekhethekileyo okanye ufuna ukuphuhlisa isicwangciso sakho se-SEO, iqela lethu leengcali linokuxhasa yonke imihla ukuqinisekisa impumelelo yenkampani yakho.

Qhagamshelana neqela lethu ngoku ngeenkcukacha ezithe kratya malunga neminikelo yethu yenkonzo.