Indlela yokuphuhlisa umfanekiso we-brand?

Nokuba usaqala okanye uzama ukwakha kwakhona, ibhrendi yakho yenye yeyona asethi ibalulekileyo kwishishini lakho kwaye kufuneka iphathwe ngobunono. Ukumakisha kubaluleke kakhulu kwindawo yoshishino zimbi namhlanje nakumjikelezo weendaba kunye nolwazi 24/24. Nokuba ukweliphi na ishishini, udinga uphawu olomeleleyo ukuze ugqame kubakhuphisana bakho kwaye ubambe ingqalelo yabathengi.

Eyona ndlela ingcono yokwakha kunye nokugcina uphawu olusebenzayo kukuthatha indlela ye-multidisciplinary edibanisa abanini, abafunyenweyo kunye neendaba ezihlawulwayo kwisicwangciso sokuthengisa esilungelelanisiweyo, esihlanganisiweyo. Makhe sijonge ukuba yintoni uphawu, kutheni lubalulekile, kunye neendlela ezibonakalayo zokubonisa ishishini lakho ngeyona ndlela ilungileyo. Kodwa okokuqala, nalu uqeqesho oluya kukuvumela ukuba wenze njalo ukuphumelela kwezoshishino. masihambe

Yintoni "ibranding"?

Xa sithetha ngomfanekiso webrand yakho, sithetha indlela inkampani yakho, iimveliso kunye neenkonzo ezibonwa ngayo ngabathengi bangoku nabanokubakho. Unamandla okwenza "ubuntu" kwishishini lakho! Umfanekiso webrand yakho yinto yeVIP kwishishini lakho.

Ayikuncedi nje ukutsala umxhasi wakho ofanelekileyo, ikwanika abasebenzi bakho umkhombandlela kunye nenkuthazo yokwamkela ixabiso lenkampani yakho kunye nezinto eziphambili njengezabo. Ukuze ubonise umfanekiso we-brand eyomeleleyo, ukuze ubonakale njengothembekileyo, uthembekile, njengohlobo lwe-brand iminqweno yakho yabantu, kufuneka usebenze ukwakha uphawu olukhunjulwayo, oluthembekileyo noluhambelanayo.

Ngaphandle kolwazi lwangaphakathi, ngakumbi ukuba uyisiqalo, esi sakhiwo sophawu sinokuba yindawo yemigodi. Nangona kunjalo, ukwenza lula inkqubo yakho yophuhliso, nantsi indlela yethu yokwenza umfanekiso oqinileyo weshishini lakho, nokuba ungakanani na, ukubonelela okanye isikhundla.

Ziziphi iimfuno xa uphuhlisa umfanekiso we-brand?

Kukho iimfuno ezininzi onokuthi uhlangabezane nazo xa uphuhlisa umfanekiso webrand yakho. Chonga abaphulaphuli bakho abaphambili. Inyathelo lokuqala kukuchonga abantu ojolise kubo. Abaphulaphuli bakho ojolise kubo baya kubandakanya umxube wamaqela angaphandle nangaphakathi, kubandakanywa abathengi, amaqabane, abahlalutyi boshishino kunye nabasebenzi. Kubalulekile ukungqala kakhulu xa uchaza abaphulaphuli bakho. Udinga ukucaca malunga namaqela ojolise kuwo ukuphuhlisa isicwangciso esisebenzayo sokuthengisa esiya kujongana ngqo neemfuno zabo kunye neenkxalabo zabo.

Ukumisela iinjongo zoshishino ezibalulekileyo. Kufuneka wazi apho uya khona ngaphambi kokuba ufike apho. Ukwakha umfanekiso we-brand ngaphandle kokwazi iinjongo zakho zeshishini elifutshane kunye nexesha elide akusebenzi kwaye yinkcitho yezibonelelo ezixabisekileyo.

Chaza ubuntu bohlobo lwakho. Nje ukuba uzimisele abaphulaphuli bakho abaphambili kunye neenjongo zeshishini ezibalulekileyo, ungaqala ukwakha umfanekiso wakho webrand. umntu wakho kufuneka ubhenele kubathengi kwaye uchaze ezona ndlela zibalulekileyo zokwahlula kunye neenzuzo zemveliso. Kuba uphawu lwakho luchaza umfanekiso wakho, kubalulekile ukuwugcina ulula kwaye ufanelekile.

Phuhlisa imiyalezo ephambili. Emva kokuchaza ubuntu bohlobo lwakho kunye nomfanekiso, bhala imiyalezo yakho ephambili kwaye uyilungelelanise nabaphulaphuli bakho. Imiyalezo yakho ephambili iya kuba yeyona nto ibalulekileyo yokuthatha ofuna ukuba abaphulaphuli bakho bahambe nayo emva kokudibana nebhrendi yakho. Bafanele babandakanye imiba ekhethekileyo yeshishini lakho kunye nexabiso elongezayo kubathengi, ngokuchukumisa ubuntu bophawu lwakho.

Uwuphucula njani umfanekiso wophawu lwenkampani yakho?

Nanga amanye amanyathelo asisiseko okuphucula umfanekiso webhrendi yakho.

Tyala kwizinto ezibonakalayo

Ugqibele nini ukujonga kakuhle ilogo yakho? Ukuba usaqala nje, kuhle! Kufanelekile ukutyala imali ngaphambili ukuze uqeshe umzobi oza kusebenzisana naye ekudaleni uphawu lwakho olufanelekileyo kunye ne-brand media suite ebandakanya umbala wombala webrand, iifonti ezamkelekileyo, izinto zokubhala, kunye nokunye okuninzi.

Cinga ngokutsha

Ngaba ukhe wajikeleza kangangexesha elithile kwaye unexhala lokuba uphawu lwakho kunye nezinye izinto zokubeka uphawu zijonge kancinane njengobugcisa bekliphu? Akukho ngxaki ekuqaliseni kwakhona! Yenza iphulo lokuthengisa elicwangcisiweyo malunga nokwakhiwa ngokutsha kweshishini lakho ukuze ungenise kwakhona kwaye uqinise isiseko sabathengi bakho ngoku malunga necala elitsha leshishini lakho.

Ukuthatha le nkqubo yokuyila ngokwakho kwamkelekile ngokupheleleyo ukuba unezakhono ezikhethekileyo zemidiya yedijithali kwaye unobuchule. Kodwa, musa ukunqumla iikona apha. Ukuba ufuna uncedo lokuzisa umbono wakho ebomini, kufanelekile ukuqesha umcebisi.

Yakha ixabiso lebhrendi yakho

Ukuphila kunye nokuphefumla uphawu lwakho kubalulekile, kungekuphela kuwe, kodwa nakwigama lenkampani yakho kunye nabasebenzi bakho. Nabani na omele umbutho wakho ngunozakuzaku wophawu. Ukuqesha abasebenzi abafanelekileyo kunye nokunxibelelana ngokucacileyo ngombono wenkampani yakho kunye nenjongo yeyona nto ibalulekileyo. Kananjalo kufuneka ubonise kubo izinto ozilindeleyo malunga namava omthengi.

Phucula ibhrendi yakho kwi-intanethi

Inxalenye enkulu yesiseko sabathengi bakho ekunokwenzeka ukuba iza kuwe ngophendlo lwe-intanethi, imidiya yoluntu, okanye iingcebiso zomntu. Ukuthengisa kwakho kwi-intanethi kufuneka kuqhagamshelene nemarike ojolise kuyo, ke yonke into oyibeka emhlabeni kufuneka ibonise ubuntu bakho kunye nexabiso.

Iwebhusayithi yakho

Phatha iwebhusayithi yakho ngendlela obuya kuyiphatha ngayo ikhaya lakho. Kufuneka ibonise imbonakalo oyifunayo kwaye ibonise wena kunye neshishini lakho. Ngeenkonzo ezininzi zokwakha iwebhusayithi, kulula ukukhetha ifomathi yewebhusayithi kunye noyilo olusekwe kubulula bayo kunye nokulula kokuyila. Nxhathisa ! Le yenye indawo apho, ukuba ufuna uncedo olongezelelweyo, kulufanele utyalo-mali. Uninzi lwabathengi abanokubakho baya kukuphanda ngaphambi kokuba bacinge ngokuthenga okanye bakundwendwele buqu. Ukuba ishishini lakho eliphambili yi-e-commerce, kubaluleke ngakumbi ukwakha ivenkile yakho yeshishini ngobulumko.

Nangona kunjalo, ukufumana itrafikhi kwivenkile yakho, kufuneka ugxile kubuchule be-SEO. I-injini yokukhangela (SEO) licebo eliphucula umgangatho weshishini lakho kwiinjini zokukhangela ezidumileyo njengoGoogle. Ukuchaphazela abaphulaphuli abaphambili, kuya kufuneka uhlele kakuhle amagama angundoqo kunye namabinzana, ukwandisa itrafikhi kwiwebhusayithi yeshishini lakho kunye nezinye izinto zedijithali.

Ngaphaya koko, kufuneka ugxile kumxholo wopapasho lwakho. Umxholo sisibaso esinika amandla ubudlelwane obudibeneyo boluntu kunye nemisebenzi yokuthengisa idijithali. Ukuphakamisa iprofayile yakho yohlobo, kuya kufuneka unikezele ngokulandelelana kwamaphepha amhlophe, amanqaku eendwendwe, iiposti zebhlog, kunye nezinye iziqwenga zomxholo otyebileyo ukujolisa kumacandelo abaphulaphuli.

Imidiya yakho yoluntu

Amaqonga eendaba ezentlalo alungile ekuboniseni ubuntu bophawu lwakho. Ukuba injongo yakho izakubonwa njengengcali kulo mbandela, shicilela amanqaku enzululwazi okanye amakhonkco kwizixhobo eziluncedo. Ngaba ufuna ukubonisa icala lakho lokuzonwabisa? Yiya endle ngeememes kunye nezithuba zepunny ezinxulumene nomzi mveliso okanye iinkonzo zakho.

Nokuba yeyiphi eyona njongo yophawu lwakho, kufuneka uhlale ubonisa uxabiso kubathengi bakho. Imidiya yoluntu yindlela efanelekileyo yokwenza oku. Thumela kwakhona abathengi abakumakisileyo ukubonisa uxabiso lwakho ngokusasaza igama malunga nawe okanye ukuthumela amabali abathengi abonisa inqanaba lakho lenkonzo yabathengi kunye nokuzinikela ekwanelisekeni kwabathengi.

Ubukho obunamandla kwi imidiya yoluntu inokunyusa kakhulu ukugcwala kwewebhusayithi kwaye uphucule umfanekiso wakho. Ungaqesha a umphathi woluntu ukukunceda uphucule umfanekiso webrand yakho kwi-intanethi.

Ngaphandle koko, ungasebenzisa email marketing strategy. Ngapha koko, i-imeyile sisitishi esixabisekileyo sokwandisa i-ROI. Xa isetyenziswe ngokucwangcisekileyo, i-imeyile iya kukunceda uhambise umxholo ofanelekileyo kubaphulaphuli ojolise kubo.

Phucula ibhrendi yakho ngaphandle kweintanethi

Ungayikhawulezisa imisebenzi yakho yokuthengisa ukwakha ukuthembeka kwabathengi kwaye wenze intengiso ngokudibanisa olu hlobo lulandelayo, imfuno kunye namajelo omsitho:

Gxininisa ngakumbi kubudlelwane boluntu

Ubudlelwane boluntu busasaza imiyalezo yakho ephambili kunye neendaba zenkampani ngeeblogi ze-intanethi, upapasho zorhwebo kunye nemithombo yeendaba. Ngokubeka inkampani yakho njengenkokeli yengcinga kunye nomthombo wengcaphephe kwiindaba zamva nje kunye neendlela, ubudlelwane boluntu bunokuphucula umfanekiso wophawu lwakho kunye nokwandisa ulwazi. A umzekelo olula kunye eziphathekayo kukunika amakhadi eshishini lakho nanini na kunokwenzeka.

Nikeza imivuzo kuluntu lwakho

Imbuyekezo ingaphezulu nje kweendebe zokuthatha inxaxheba. Isicwangciso esinamandla sokuvuza sinokukunceda ukuba wakhe intembeko ngokuqinisekiswa komntu wesithathu oya kwenza uphawu lwakho lubonakale kubaphulaphuli ekujoliswe kubo. Abathengi bayakuthakazelela ukubona ukuba iinzame zakho zokuthengisa ayizicingeli ngokupheleleyo kwaye unobangela owukhethayo ukuxhasa unokuthi ubhekiselele kwinqanaba lobuqu kuninzi, ukwenza ukunyaniseka kwabo komelele ngakumbi.

Xhasa imisitho kwindawo ohlala kuyo

Khetha imisitho kunye nemisebenzi kwindawo yakho oza kuyixhasa. Nokuba ngumnyhadala wokuwa okanye inkomfa yetekhnoloji, jonga iikhalenda zeminyhadala yengingqi yakho yemisitho ofuna ukuyinxulumanisa nebrand yakho. Ukudibanisa imicimbi elandelwa luluntu oluhle kukuvumela ukuba uzuze kudumo lwabo oluhle!

Yiba uphawu lwakho, naphi na apho uya khona

Ukuze wenze abanye abantu bathenge kwi-brand yakho, kufuneka ube yi-brand yakho naphi na apho uya khona. Kubalulekile ukuba uphawu lwakho lungqinelane kuwo onke amajelo. Nokuba luphawu lwakho lwemidiya yoluntu, isitayile sentengiso ye-imeyile, okanye uyilo lwewebhusayithi, zonke iziteshi kufuneka ziwe phantsi kwezikhokelo zakho.

Yiba namava angcono evenkileni

Ukuba nendawo ebonakalayo kukunika ithuba lokubonisa ubuntu bohlobo lwakho kubathengi basevenkileni. Nokuba ukudlala umculo ofanelekileyo kwivenkile yakho kuya kuchaphazela indlela abathengi ababona ngayo uphawu lwakho! Khetha umhombiso, imibala, umculo kunye namavumba ngononophelo. Zonke ezi zinto zisemzimbeni zithatha ingqondo kwaye, ukuba zenziwe kakuhle, ziya kugcina abantu bebuyela ngaphezulu.

Ungatshintshi

Ngokuqinisekileyo, kulungile ukuqinisa kunye nokukhupha umfanekiso wakho webhrendi wonke. Kodwa, ukuba awubandakanyi ngokucwangcisiweyo obu buntu kunye nezi xabiso kuzo zonke iinkalo zeshishini lakho kunye nexesha elide, uxolo ukuthi, kodwa kuya kuba yinto engento. Ungakuvumeli oko kukudimaze!

Ukunyaniseka kuwe kunye nokuvumela amaxabiso akho obuqu kunye nezinto ozithandayo zilawule indlela obaphatha ngayo abathengi bakho kwaye ubonise ishishini lakho kuya kwenza kube lula ukuligcina. Ukucwangcisa ngononophelo kunye nokuzihlaziya kwangaphambili kuya kuqinisekisa ukuba uyinyani kwasekuqaleni kwaye wenze umfanekiso osisigxina wegama.

isiphelo

Umfanekiso wenkampani kufuneka ugcinwe rhoqo. Ukwenza izinto ezifanelekileyo ngakumbi, kubalulekile ukwazi indlela yokulinganisa umfanekiso webhrendi yakho kunye nokuvavanya isidima sakho. Kumalunga nolu vavanyo apho inkampani iya kuthi ikwazi ukuhlengahlengisa isicwangciso sayo kwaye iqhube ukuthengisa ngophawu olusebenzayo kunye neentshukumo zonxibelelwano.

Umfanekiso wakho wophawu uya kuba nefuthe elithe ngqo kwimpumelelo yakho, ngeendlela ezininzi. Ukusuka kubuchule bakho bokutsala kunye nokugcina abathengi abafanelekileyo, ukukwazi kwakho ukuthengisa, ukukwazi kwakho ukubonakala ngenxa yezizathu ezifanelekileyo, ukukwazi kwakho ukusebenzisana nolunye uhlobo, kunye nokukwazi kwakho ukuhlala kunye nokwakha ilifa. Ngoku uyazi indlela yokuphucula umfanekiso wenkampani yakho.

Ukuba uyingcali kulo mbandela, unokusishiya amava akho kumazwana. Nangona kunjalo, andinakukushiya ngaphandle kokubonisa olu qeqesho lweprimiyamu kwizemali zomntu.