Indlela yokuphumelela kwiprospecting yedijithali

La ukukhangela kwedijithali yindlela yokufumana abathengi abatsha okanye abathengi abanokubakho. Oku kwenziwa kusetyenziswa amajelo edijithali afana nemidiya yoluntu, iinjini zokukhangela, Isibhengezo kunye neengxelo ze-intanethi, i-imeyile kunye newebhu.

Le ndlela ibandakanya sebenzisa amanani abantu, umdla kunye nokuziphatha kwabathengi ukujolisa abantu abanokuba nomdla kwiimveliso okanye iinkonzo ezibonelelwa yinkampani.

Ukukhangela ngedijithali inokusebenza kakhulu kwishishini abafuna ukufikelela kubaphulaphuli abaninzi. Inokuba nomdla kumashishini afuna ukonyusa ukubonakala kwawo kwi-Intanethi kwaye enze iinkokeli ezisemgangathweni. Kweli nqaku, siza kubona indlela yokuphumelela kwiprospecting yedijithali. Kodwa ngaphambi kokuba siqale, nantsi indlela fumana 70 euro / ngosuku ukumamela Umculo. Masihambe !!!

Yintoni ukujonga ngedijithali?

I-Digital prospecting yiseti yokuthengisa kunye nezenzo zorhwebo ezenziwa kusetyenziswa izixhobo ezikhoyo kwi-Intanethi ngenjongo yokutsala ithemba kunye nokuguqula ukuba babe ngumthengi. Le ndlela inikezela ngobudlelwane obunganyangekiyo ngokupheleleyo kwiwebhusayithi, amaphulo e-imeyile, iinethiwekhi zentlalo, njl.

Ngaphambi kokufika kwewebhu, ukukhangela kwakunzima kakhulu. Namhlanje, ungafikelela kubathengi bakho ngokuthe ngqo kwaye uzibandakanye nabo ngendlela ebingenakwenzeka ngaphambili. Ukukhangela ngedijithali yinto entsha apho kufuneka uphendule kakhulu kwithemba lakho, kwaye ukuba yenziwe kakuhle, inokuba sisenzo esinamandla esinokukuzisela intengiso kwaye uphuhlise ipotfoliyo yabathengi bakho.

Ukukhangela ngedijithali kubandakanya ukusebenzisa isicwangciso sokuthengisa esiphuhliswe ngokukodwa kumajelo ahlukeneyo kwi-intanethi. Esi sicwangciso siqulathelwe ukuba nesicwangciso sokudala umxholo ukwenzela ukutsala iindwendwe kwaye emva koko ziguqule zibe zikhokelo kunye nabathengi. Zimnkile iintsuku apho uchithe iiyure kuhambo lweshishini. Ngoku, ngekhompyuter kunye noqhagamshelo lwe-intanethi, unokunxibelelana ngokuthe ngqo nethagethi yakho kwaye uyibambe ngocofa nje okumbalwa!

Kutheni ibalulekile kwishishini lakho?

Kwihlabathi lanamhlanje ledijithali, abathengi bafuna kwaye bafumane ulwazi kwi-intanethi. Iindlela eziqhelekileyo zokukhangela zinokutya ixesha kwaye zibiza. Ukuze kutsalwe amathemba ngokukhawuleza nangempumelelo, kuyimfuneko ukuphumeza izicwangciso zokufumana idijithali.

Ukusebenzisa i-Intanethi kukuvumela ukuba ufikelele kubathengi bakho abanokubakho ngokulula nangokuthe ngqo, kuba sele bekhona! Unokufunda ngakumbi malunga nabo ngembali yabo yokukhangela okanye iiprofayili zemidiya yoluntu. Oku kuya kukunceda uqonde ngcono iimfuno zabo kunye nezinto abanomdla kuzo, elinyathelo elibalulekileyo kwinkqubo yokuthengisa eyimpumelelo.

✍️ Yandisa ukubonakala kwakho kwi-intanethi

Abathengi bayanda befuna ulwazi oluthe kratya kwi-intanethi ngaphambi kokuba bathenge. Ubukho obusebenzayo kwi-intanethi bunokunceda ishishini ukufikelela kubaphulaphuli abaninzi, ukuphucula ukubonakala kwayo kwi-intanethi kunye nokuseka ukuthembeka kwayo. Uphendlo lwedijithali lunceda ekujoliseni amathemba afanelekileyo asekelwe kwiikhrayitheriya ezithile ezifana amanani abantu, indawo kunye nomdla. Oku kuvumela amashishini ukuba enze iinkokeli ezifanelekileyo kunye nokwandisa amazinga okuguqulwa.

✍️ Ukulinganisa impumelelo yephulo

Izixhobo zokulinganisa kwi-Intanethi zenza ukuba kwenzeke ukulinganisa impumelelo yephulo Iziphumo zophendlo lwedijithali ngokwemigaqo yetrafikhi yewebhusayithi, amazinga okuguqulwa kunye ne-ROI. Oku kuvumela ishishini ukuba liqonde ukuba yintoni esebenzayo kwaye yintoni efuna ukulungiswa.

Ukukhangela kwedijithali kunokubiza ngaphantsi kuneendlela zokuthengisa zendabuko ezifana neTV okanye iintengiso zephephandaba. Oku kuvumela amashishini ukuba onge imali kwibhajethi yawo yokuthengisa ngelixa efikelela kubaphulaphuli ababanzi. Ngamafutshane, isizukulwana esikhokelayo sedijithali sinokunceda amashishini afezekise okwawo iinjongo zentengiso, ukuvelisa izikhokelo ezifanelekileyo, ukulinganisa impumelelo yephulo kunye nokunciphisa iindleko zentengiso.

Izinto eziluncedo zokujonga idijithali ngaphezu kwabo bakhuphisana nabo?

Ukukhangela ngedijithali kunokunika inkampani inzuzo ebalulekileyo yokhuphiswano ngenxa yezizathu ezininzi:

✍️ Jolisa iinkokeli zakho ngokuchanekileyo: Ngokusebenzisa izixhobo ezichanekileyo zokujolisa ukufikelela kubantu abafanelekileyo, amashishini anokwahluka kubakhuphisana nawo esebenzisa iindlela ezibanzi, ezingajoliswanga kangako zentengiso yemveli.

✍️ Phucula ukubonakala kwi-intanethi :Ubukho obusebenzayo nobuphuhliswe kakuhle kwi-intanethi bunokunceda ishishini ukuba ligqame kubakhuphisana abangekabuphuculi ubukho balo kwi-intanethi.

✍️ Funda ngakumbi malunga nabathengi : Ngokusebenzisa amanani abantu abakwi-intanethi kunye nokuziphatha, amashishini anokuqonda ngcono iimfuno zabathengi bawo kwaye abanike izisombululo ezizezakho, ezinokuthi zikhokelele kumanqanaba okunyaniseka okwandisiweyo.

✍️ Zizenzele iinkqubo : Ngokuzenza ngokuzenzekelayo imisebenzi yokuhlola idijithali, ishishini linokuphucula ukusebenza kwalo kwintengiso kunye nokunciphisa iindleko xa kuthelekiswa nabakhuphisana nabo abangeke benze njalo.

✍️ Umlinganiselo wokusebenza : Ukubeka iliso kunye nezixhobo zokuhlalutya zenza kube lula ukulinganisa ukusebenza kwamaphulo okukhangela idijithali kunye nokwenza uhlengahlengiso lwexesha langempela ukwandisa i-ROI. Oku kunokukunika inzuzo yokukhuphisana ngokukuvumela ukuba wenze ngcono Isicwangciso sentengiso ngokukhawuleza nangempumelelo ngaphezu kokhuphisana nabo.

Ukuqukumbela, isizukulwana esikhokelayo sedijithali sinokunceda ishishini ukuba ligqame kubakhuphisana nalo ngokubonelela ngokujolisa ngokuthe ngqo kwabo banokuba ngabathengi, ukubonakala kunye nokubonakala.

Ubugcisa bokuqonda intsimi yedijithali kunye nokuvelisa umgangatho okhokelayo 

Ukufumana iinkokeli zedijithali kubalulekile ekuveliseni izikhokelo ezisemgangathweni. Nanga amanye amanyathelo okuphumeza oku:

✔ Chaza injongo yakho

Kubalulekile ukucacisa ngokucacileyo injongo ekufuneka iphunyezwe ngokwemigaqo efana neendawo zabantu, izinto ezinomdla, ukuziphatha kwe-intanethi, njl. Oku kuya kujolisa awona mathuba afanelekileyo kwaye kwandise amathuba okuguqulwa.

✔ Yakha isicwangciso somxholo

Ukubamba ingqalelo yabathengi abanokubakho, kuyimfuneko ukubonelela ngomxholo obandakanyekayo kunye nofanelekileyo. Oku kunokuba kuhlobo lweeblogi, iividiyo, ii-e-books, okanye ezinye iindidi zesiqulatho se-intanethi. Kubalulekile ukuqinisekisa ukuba umxholo uphezulu kwaye uhlangabezana neemfuno zabathengi abanakho.

✔ Ukusetyenziswa kweintanethi zentlalo

Uthungelwano lwentlalo lubaluleke kakhulu kuphando lwedijithali. Banokufikelela kubaphulaphuli abaninzi nabahlukeneyo, bakhe uluntu kwaye batsale abathengi abanokubakho.

Kubalulekile ukukhetha iinethiwekhi zentlalo ezihambelana neenjongo zakho kunye nokubonelela ngomxholo olungelelanisiweyo kumntu ngamnye.

✔ Misela isicwangciso se-imeyile

I-imeyile sisixhobo esisebenzayo kakhulu sophando lwedijithali. Kubalulekile ukwahlula i-database yakho yoqhagamshelwano ngokusekelwe kwiikhrayitheriya ezifana nobudala, ijografi, izinto ezinomdla, njl. Kukwabalulekile ukwenza ii-imeyile zilungele wena ukuze uphendule ngcono kubathengi abanokubakho.

✔ Sebenzisa izixhobo zokulandelela kunye nokuhlalutya

Kubalulekile ukulandelela ukusebenza kwamaphulo akho okukhangela idijithali ngohlalutyo kunye nezixhobo zokulandelela. Oku kunceda ukulinganisa ukusebenza kwejelo ngalinye lokukhangela idijithali kwaye wenze uhlengahlengiso lwexesha lokwenyani ukwandisa ixabiso elongezelelweyo.

✔ Ukuhambelana

Isizukulwana esikhokelayo sedijithali sisicwangciso sexesha elide, ngoko ke kubalulekile ukuba ungaguquguquki kwiinzame zakho. Oku kuthetha ukupapasha umxholo rhoqo, ukusebenzisana noluntu, ukuthumela ii-imeyile rhoqo, kunye nokubeka esweni ukusebenza kwephulo.

Ekugqibeleni, ukuba nobuchule kuphando lwedijithali kufuna ukucacisa ngokucacileyo iinjongo zakho, ukuphuhlisa isicwangciso somxholo, ukusebenzisa i-intanethi yentlalontle, ukuphumeza isicwangciso se-imeyile, ukusebenzisa izixhobo zemidiya yoluntu, njl. Ngokulandela la manyathelo, unokuvelisa izikhokelo ezisemgangathweni kunye nokwandisa amathuba akho okuguqula.  

I-automation ukuphucula ukusebenza kokukhangela kwedijithali

Izixhobo ezizenzekelayo zinokuphucula kakhulu ukusebenza kakuhle kophando lwedijithali ngokunceda ukuzenzekelayo imisebenzi ephindaphindiweyo kunye nokubonelela ngedatha eluncedo yokwenza izigqibo ezinolwazi. Nazi ezinye iindlela zokusebenzisa izixhobo ezizenzekelayo ukwandisa ukusebenza kakuhle kokukhangela kwedijithali:

✍️ Thumela ii-imeyile ngokuzenzekela

Izixhobo ezizenzekelayo zikuvumela ukuba uthumele ngokuzenzekelayo ii-imeyile ngokusekelwe kwiikhrayitheriya ezahlukeneyo, ezinjengokubhaliswa koluhlu lokuposa, ukuthengwa kwemveliso, okanye ukulahlwa kwenqwelo. Oku kwenza kube lula ukugcina uqhagamshelwano rhoqo kunye nabathengi abanokubakho kunye nokwakha ukunyaniseka kwabo.

✍️ Yahlula uluhlu lwakho lwabafowunelwa

Izixhobo ezizenzekelayo zikuvumela ukuba uhlukanise uluhlu lwakho loqhagamshelwano ngokwemigaqo eyahlukeneyo efana nobudala, ijografi, izinto onomdla kuzo, njl. Oku kuvumela imiyalezo ukuba ibe yeyakho ngokusekwe kukhetho kunye neemfuno zecandelo loluhlu ngalunye.

✍️ Lawula iinethiwekhi zentlalo

Izixhobo ezizenzekelayo zingasetyenziselwa ukucwangcisa ngokuzenzekelayo kunye nokupapasha izithuba zeendaba zoluntu. Oku kukuvumela ukuba ugcine ubukho obusebenzayo kwimidiya yoluntu ngaphandle kokuchitha ixesha elininzi kuyo.

✍️ Uhlalutyo lwedatha 

Izixhobo ezizenzekelayo zinceda ukuhlalutya idatha enxulumene nemikhankaso yokukhangela yedijithali, njengamaxabiso avulekileyo e-imeyile, i-link-click-through rates, amazinga okuguqulwa, kunye nokunye.

Oku kukuvumela ukuba wenze izigqibo ezinolwazi ukuphucula ukusebenza kwephulo. Ngamafutshane, izixhobo ezizenzekelayo zinokuphucula ngokubonakalayo ukusebenza kakuhle kokukhangela kwedijithali ngokuzenzekela imisebenzi ephindaphindiweyo, ukuvumela ukuba imiyalezo ibe yeyomntu ngokusekelwe kwizinto ezikhethwa ngumthengi, okwenza uhlalutyo lwedatha kunye nokudibanisa kuwo wonke amajelo. 

Indlela yokuphucula i-AI ukwandisa amandla edijithali?

Ukusetyenziswa kwe-AI (i-intelligence yokufakelwa) kunokuphucula kakhulu ukusebenza kakuhle kophando lwedijithali ngokucubungula ubuninzi bedatha kunye nokubonelela ngolwazi oluluncedo ekuthathweni kwezigqibo ezinolwazi. Nazi ezinye iindlela zokusebenzisa i-AI ukwandisa ukusebenza kokukhangela kwedijithali:

✍️ Sebenzisa i-AI ukufumana amanqaku: I-AI ingasetyenziselwa ukuhlalutya idatha ekhokelayo kunye namanqaku ngokusekelwe kumandla abo okuguqula. Oku kukuvumela ukuba ugxininise iinzame zakho kwezona mathuba afanelekileyo.

✍️ Sebenzisa i-AI ukwenza imiyalezo ibe yeyakho: I-AI ingasetyenziselwa ukuhlalutya idatha yethemba, njengokuziphatha kokuthenga okanye ukhetho, ukwenza imiyalezo ngokwezifiso kunye nokwandisa ukubaluleka.

✍️ Sebenzisa i-AI ukuhlalutya idatha : I-AI ingasetyenziselwa ukuhlalutya idatha ekhokelayo yedijithali kunye nokuchonga iintsingiselo kunye neepatheni, okwenza izigqibo ezinolwazi zokuphucula amaphulo.

✍️ Sebenzisa i-AI ukwenza ngcono amaphulo entengiso: I-AI ingasetyenziselwa ukunyusa imikhankaso yentengiso ye-intanethi, ukuhlalutya idatha ngexesha langempela, kunye nokulungelelanisa ngokuzenzekelayo ibhidi kunye nokujolisa ukunyusa i-ROI.

✍️ Sebenzisa i-AI ukubona ubuqhophololo: I-AI ingasetyenziselwa ukukhangela ubuqhetseba be-intanethi, njengeeprofayili zobuxoki okanye umsebenzi okrokrelayo, unceda ukukhusela amaphulo kunye nedatha. Ngamafutshane, i-AI ingasetyenziselwa ukuphucula umgangatho okhokelayo, ukuthumela imiyalezo, ukuhlalutya idatha, ukwandisa amaphulo entengiso, kunye nokufumanisa ubuqhophololo.

Ngokudibanisa i-AI kwisicwangciso sakho sedijithali, unokuphucula kakhulu ukusebenza kwamaphulo akho kwaye ukwandise i-ROI yakho. 

isiphelo

Ukukhangela kwedijithali sisicwangciso esibalulekileyo kulo naliphi na ishishini elijonge ukuvelisa izikhokelo kunye nokwandisa ukuthengisa. Ukusebenzisa i-automation kunye nezixhobo zobukrelekrele bokwenziwa, kunokwenzeka ukwandisa ukusebenza kakuhle kokukhangela kwedijithali. Oku kufuna ukuchonga awona mathuba afanelekileyo, imiyalezo yobuqu, ukuhlalutya idatha ukwenza izigqibo ezinolwazi, ukwandisa amaphulo entengiso kunye nokufumanisa ubuqhophololo.

Ngokubandakanya obu buchwepheshe kwisicwangciso sabo sokukhangela idijithali, ishishini linokuphucula ngokumangalisayo amandla abo okuvelisa umgangatho okhokelayo, oya kunceda ukwandisa ukuthengisa kunye nenzuzo. 

Inqaku eliza kufundwa: Uyenza njani ivenkile kwiShopify ?

Imibuzo ebuzwa qho

✍️ Umbuzo: Kutheni kubalulekile ukuba neqhinga lokukhangela idijithali?

A: Ukuba neqhinga lokukhangela idijithali kubalulekile kuba kunceda ukufikelela kubaphulaphuli ababanzi, ukuvelisa umgangatho okhokelayo, kunye nokwandisa ukuthengisa. Ukongeza, uphando lwedijithali lunokuba neendleko eziphezulu kuneendlela zophando zendabuko. 

✍️ Umbuzo: Uzivelisa njani izikhokelo ezisemgangathweni ngokukhangela ngedijithali?

A: Ukuvelisa umgangatho okhokelela kukhangelo lwedijithali, kubalulekile ukujolisa kwimibono echanekileyo, ukuthumela imiyalezo, ukubonelela ngomxholo osemgangathweni, kunye nokubandakanya amathemba rhoqo kwaye ngokufanelekileyo. Ngokusebenzisa i-automation kunye nezixhobo ze-AI, kunokwenzeka ukuphucula umgangatho okhokelayo kunye nokwandisa ukusebenza kakuhle kokukhangela kwedijithali. 

✍️ UMBUZO: Ngaba kuyimfuneko ukuthatha uqeqesho ukuze ube nobuchule bokukhangela idijithali?

A: Akukho qeqesho lufunekayo ukuze ube nobuchule bokukhangela idijithali. Kodwa kunokuba luncedo kakhulu kumashishini ajonge ukwandisa ukusebenza kakuhle kunye nenzuzo. Uqeqesho lokukhangela idijithali lunokunceda amashishini aqonde izicwangciso ezahlukeneyo zophando lwedijithali. Inokukunceda ukusebenzisa i-intelligence yokwenziwa kunye nezixhobo ezizenzekelayo ngokufanelekileyo kunye nokuhlalutya idatha ukwenza izigqibo ezinolwazi kunye nokudala amaphulo okuthengisa asebenzayo. 

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