Uyiqala njani i-Arhente yeNtengiso yeDijithali

“Ndifuna ukuqala iarhente yokuthengisa yedijithali ukunceda iibrendi ezincinci zikhule. Ungenza njani? Ngokuqinisekileyo uphakathi kwabo banqwenela ukufumana iimpendulo ezithile kulo mbuzo. Ewe, ufike kwindawo elungileyo. Kweli lizwe longxowankulu apho inzuzo iphambili, iinkampani ezintsha nezindala zifuna ukwandisa imbuyekezo yazo.

Ukwenza oku, baye baqalisa kwihlabathi ledijithali ukuphuhlisa ukubonakala kwabo kwihlabathi. Oku kubonakala kwiwebhu yedijithali kuhlangabezana neekhowudi ezithile ezilawulwa ziingcali kuphela. Ezi ngcali ngokubanzi zenza i-arhente; into esiyibiza ngokuba" arhente yokuthengisa yedijithali ". Kwezi arhente zewebhu, unokufumana abathengisi bewebhu, abaphathi betrafikhi, iingcali zeGoogle Adwords, njl.

Ngoko ke kusifanele ukuba sizibuze: Uyiqala njani i-Arhente yeNtengiso yeDijithali ? ". Ngaloo ndlela, kweli nqaku siza kuzama ukunika iimpendulo kule nkxalabo. Kodwa ngaphambi kokuba siqale, nantsi indlela Ukutyala imali kwi-real estate step by step. Masihambe!!!

Yintoni i-arhente yokuthengisa yedijithali?

I-arhente yokuthengisa yedijithali isekhona ebizwa ngokuba yi-arhente yentengiso yewebhu. Iyingcali yenkampani ekwandiseni umxholo wedijithali ukunyusa ukungaziwa kwabathengi okanye amaziko. Ukwenza oku, kuya kunika iinkonzo ezininzi ngokuhlanganisa iintsika apho kuya kufuneka kuxhomekeke ekufumaneni iziphumo. Ezi zixhasi zenkxaso ziinjini zokukhangela, iinethiwekhi zentlalo, ii-imeyile, imibutho, njl. Ukukhethwa kwezi zixhobo kuya kwenziwa ngokuhambelana nomgaqo-nkqubo wokuthengisa wedijithali womthengi.

Umsebenzi ophambili we-arhente yentengiso yedijithali kukukhuthaza ishishini lakho kwiwebhu. Kodwa nantsi: ukonyusa ukwaziwa kwakho kufuna ungenelelo oludibeneyo lweengcali ezininzi ezisebenza kwiindawo zazo zobungcali. Nangona kunjalo, ukulawula abantu abaninzi (abaphathi bezithuthi, iingcali IiAdwords zikaGoogle, I-Webmarketer, njl.) inokuba nzima. Kungoko umdla we-arhente ukuthengisa kwidijithali Ewe, oku kukuthintela ekuzisasazeni ubhityile kakhulu ngokubeka yonke indawo yonxibelelwano lwakho lwedijithali: Ukuthumela i-imeyile, i-SEA, i-SEO, umanyano, iinethiwekhi zentlalo, njl.

I-arhente yentengiso yewebhu emva koko isebenze kumanqanaba ama-6 : Ukuchongwa kwabaphulaphuli ekujoliswe kubo, Uvavanyo lwemeko yakho yangoku, isicwangciso seDijithali sentengiso yenkampani yakho, Uhlalutyo lwezalathisi eziphambili zokusebenza, ireferensi yendalo I-SEO kunye nokulungiswa kwekhasi lokufika. Umdla we-arhente yokuthengisa idijithali ulele ekukwazi ukusebenzisa iilevers zedijithali ukuqinisekisa ukubonakala kwakho kunye nodumo. Iinkonzo zayo ngokubanzi zijikeleza le miba ilandelayo.

Uyiqala njani i-Arhente yeNtengiso yeDijithali

Yila iarhente yakho yokuthengisa yedijithali, asingomsebenzi olula. Ukuqalisa le projekthi, kubalulekile ukuba uqale wenze isifundo ngononophelo, esichanekileyo kunye nehlabathi jikelele lemarike. Olu phononongo luya kukuvumela ukuba ube nombono wepanoramic wemeko kunye nokuziphatha kweshishini elikwi-Intanethi. Lo mbono, umda weprojekthi, uya kukuvumela ukuba ube nolwazi lwazo zonke iintlobo kubakhuphisana esele bekho kwi-intanethi. Ngaphezu koko, uya kuba nolwazi olungcono malunga nezikhuthazo ezikhokelela ekubeni wenze i-arhente yokuthengisa idijithali. Ngoko unokwenza isigqibo sakho sokugqibela.

Emva koko, uyazi khetha indawo yokwenyani yobuchwephesha ye-arhente yakho yentengiso yedijithali ekufaneleyo. Ekupheleni kwazo zonke izigqibo, uya kuba nakho ukumisela izibonelelo zakho ezichanekileyo kunye neethagethi zakho ezinokwenzeka zentengiso. Ukudala i-arhente yokuthengisa idijithali inokwenziwa ngamanyathelo ama-5.

✍️ Inyathelo loku-1: Chaza iinkonzo zakho kunye nabathengi 

Into yokuqala ekufuneka uyenzile kukuchaza iinkonzo zakho kunye nemarike yakho. Kule meko, kungcono ukwenza kwisebe apho ugqwesileyo. Ukuqonda umthengi ogqibeleleyo, kufuneka uyile abantu bomthengi. Les abathengi umntu sijolise ekumazini lowo sithetha naye, kwaye ngokuyintloko lo mntu unqwenelayo. Ke, okukhona usazi malunga nabathengi, kokukhona unxibelelwano lwedijithali luya kuba ngcono.

✍️ Inyathelo lesi-2: ukuyila isicwangciso soshishino 

Isicwangciso soshishino luxwebhu lwesalathiso oluya kuxhasa umdali kunye nosomashishini kwiprojekthi yabo kumanqanaba emali, ezorhwebo kunye namaqhinga. Iya kwenza ukuba kube lula ukumisela kunye nokuthethelela ukuthembeka kweprojekthi kunye nenzuzo yayo. Ukwenza oku, kufuneka uchaze:

• Isixa seendleko zokuqhuba umsebenzi
• Uhlobo lweenkonzo eziza kuthengiswa kubathengi
• Ubungakanani beenkonzo eziza kuthengiswa ukuze kube nengeniso

Nantso ke kweli nyathelo

✍️ Inyathelo lesi-3: Phuhlisa isicwangciso sokufumana abathengi

Singasathethi ke ngeenkampani ezimbi zongxowankulu ezijolise ekukhuleni kuzo zonke iindleko, zonke iinkampani, imibutho, imibutho ilahlekelwa ngabathengi minyaka le (I-10% ngokwe-Harvard Business Review): bafumene ngcono okanye ngexabiso eliphantsi kwenye indawo, bafuduka okanye bavala... Ngoko ke kubalulekile ukuqinisekisa ukuzinza kunye nokuqhubeka kwenkampani, (okanye nokuba nje ukujongana neentlawulo ezahlukeneyo) ukufumana abathengi abatsha. Nje ukuba abathengi ekujoliswe kubo bakhethiwe, iileveli zedijithali ezisetyenziswa kakhulu ukufumana abathengi zezi:

• I-SEO ukuba unayo iwebhusayithi;
• Amaqonga oluntu (LinkedIn, Twitter, Facebook, Instagram);
• Ii-imeyile (intengiso yangaphakathi);
• Ukuthengisa (iintengiso zikaGoogle kunye neentengiso ze-Facebook);
• Umxholo wokuthengisa kwiiblogi.

✍️ Inyathelo lesi-4: Guqula amathuba akho abe ngabathengi

Ukuze ube nawo onke amathuba kwicala lakho kwaye uguqule ithemba lakho libe ngabathengi, kufuneka unikele amandla akho kumathuba afanelekileyo. Nokuba ubanda ubafowunele okanye beza ngqo kwisebe lakho lentengiso. Kwaye apha, kubalulekile ukuba amasebe okuthengisa kunye nentengiso akwisivumelwano esigqibeleleyo malunga nokuba liyintoni na ithemba eliqinisekisiweyo.

Njengomthengisi, kuye kwenzeka kaninzi kum ukuba ndijamelane naye ngexesha loxhulumaniso lokuqala kunye nethemba eliqinisekisiweyo ukuba akukho nto ihamba njengoko bekucwangcisiwe. Umnxibelelanisi wam akayazi inkampani endiyisebenzelayo, okanye iimveliso azithengisayo...

Apha, ithemba ke ngoko alifanelekanga ngokwaneleyo kwaye kule meko, akukho mntu ulawula ukufezekisa iinjongo zabo. Nokuba ukuthengisa okanye ukuthengisa. Intetho yeklasikhi ichasene nokuthengisa kunye nokuthengisa. Ukuthengisa, abathengisi abazi ukuba bangathengisa njani kubantu abafanelekileyo kunye nokuthengisa, intengiso ayiwenzi kakuhle umsebenzi wayo wokufaneleka.

Ukuguqula amathemba akho abe ngabathengi, eyona ndlela isebenzayo yile ukuthengisa nge-imeyile. Oku kuya kwenza kube lula ukuqhelanisa amathemba kunye nophawu lwakho kunye nobuchule bakho. Ukufezekisa oku, sikucebisa ukuba wenze i-funnel yokuthengisa. Indlela esebenza ngayo le tonela kukuyilwa kwendlela ekhuthaza abasebenzisi be-Intanethi kumaphepha akho ewebhu ukuba ngokuthe ngcembe babe ngabathengi bakho.

✍️ Inyathelo lesi-5: Khulisa ishishini lakho

Kuyimfuneko ukufumana abathengi abatsha de kufike indawo yokuvelisa eyanelisayo. Ngokubhekiselele, ekusebenzeni ngokufanelekileyo kweziqalo, kukhethwa ukuba kuqalwe kwinani lesibini (02). Aba bantu babini baya kudlala indima yomphuhlisi kunye nomphathi wentengiso yewebhu. 

Emva koko, kuya kufuneka ube nomphathi weakhawunti oza kuzinikela ekulawuleni iiakhawunti zakho. Ke, kwangaxeshanye, uya kufuna ukufumana igama elihle kwabo bakungqongileyo. Ukufezekisa oku, kuya kufuneka ukuba wenze iiakhawunti zenkampani kwiinethiwekhi ezahlukeneyo zentlalo. Eli nyathelo liya kukuvumela ukuba uzenzele igama, wazise kwaye upapashe izicwangciso zakho.

Ke ngoko, okukhona uthandwa kakhulu, kokukhona kubonakala ngakumbi i-arhente yentengiso yedijithali iya kufumana abathengi abatsha. Ekugqibeleni, ngokunxulumene nomvuzo wakho wemali, kuya kufuneka ucinge ngokuphuhlisa ngokubonakalayo. Ngale ndlela, uya kufuna ii-arhente zenkonzo entsha kunye nekomkhulu elibonakalayo oya kulirenta.

Iinkonzo ze-arhente yokuthengisa idijithali

I-arhente yokuthengisa yedijithali ikunika ithuba lokuxhamla kubuchwephesha obudibeneyo benkitha yeengcali eziqeshwe kwi-arhente enye. Kule meko, iinkampani zinokuzuza kwisipho esipheleleyo. Ngaphaya koko, unxibelelwano kunye neprojekthi zenziwa ngumfowunelwa omnye kunye nomphathi weprojekthi omnye. Nangona kunjalo, ukuphunyezwa kwesicwangciso sezopolitiko seprojekthi kuba lula kwaye siyahambelana. Kwelinye icala, kunzima ngakumbi xa abantu abaninzi becelwa ukuba balawule unxibelelwano lwedijithali.

I-arhente yokuthengisa idijithali inokuxhasa ithatha imisebenzi emininzi kunye nemishini egameni labathengi bayo. Ezi nkonzo zihambelana nokubonisana kunye nokuveliswa kwedijithali.

isiphelo

I-arhente yokuthengisa yedijithali imele umntu okanye inkampani. Uxhasa abathengi (iimpawu okanye iiwebhusayithi) ukufumana ukubonakala kunye nokuthandwa kwiwebhu. Ukudala i-arhente yokuthengisa yedijithali, kufuneka udibanise iqela labantu abaziingcali kwintengiso yedijithali. Inkampani nganye kufuneka isebenzise iindlela ezilungiselelwe amabhongo abo, iinjongo zabo kunye neprofayili yabo.

Ukuze ube yi-arhente yedijithali eya kuhlala ixesha elide, yamkela ukuqina kunye nenkqubo yezenzo ezifana nePublicis okanye iCarat. Ngaloo ndlela, kuya kufuneka ukugqiba iinkonzo kunye nesicwangciso soshishino, ukufuna abathengi kunye nokwandisa umsebenzi.

FAQ 

✍️ Indlela yokuseka i-arhente yokuthengisa yedijithali ngaphandle kwamava?

Ukuqalisa kolu hambo lokuzonwabisa ngamava amancinci kakhulu ebaleni, kufuneka uqeqeshe. Kuya kufuneka uhlale uziqeqesha ukuze ukwazi ukubonelela ngeyona nto ingcono kubathengi bakho kwi-intanethi. Ngokuqinisekileyo kuya kufuneka ulandele iibhlog, iiforamu kunye namajelo eYouTube axoxa ngezihloko zedijithali ezinomdla kuwe. Injongo ephambili kukuba yingcali yedijithali kwintsimi ethile.

✍️ Kutheni siphendukela kwi-arhente ye-Webmarketing?

Eyona njongo iphambili ye-arhente yokuthengisa iwebhu kukunyusa ukuthandwa kunye nenzuzo yobukho babathengi bayo kwi-intanethi. Kungcono ke ukuba bafune ubuchule babo ukuze baxhamle ngokusebenza kunye nomgangatho wodumo kwi-Intanethi. Ke, uya kuba nesiqinisekiso kunye nokuzithemba ukuba iprojekthi iya kwenziwa ziingcali ezinamava ngokwaneleyo.

Siyabulela ngokufunda. Silindele izimvo zakho, zombini ezimbi kunye ezintle, kumazwana. Kusemdleni wethu ukuphucula umxholo wethu. Ukongeza, sivuyise ukwenza ubuninzi bokwabelana ngamaphepha ethu ewebhu...