Uyenza njani ireferensi yakho yendalo

Ireferensi yendalo, okanye i-SEO (UPhendlo lweNjini yoKhangelohayi), kukuphucula ukuma kwewebhusayithi kumaphepha eziphumo zeenjini ezifana neGoogle, Bing okanye Yahoo. Injongo kukuba ukubonakala phezulu kangangoko kwiziphumo zokukhangela amagama angundoqo acwangcisiweyo, ukwenzela ukutsala iindwendwe ezininzi ezifanelekileyo kunye nokwandisa ukuguqulwa. Ngokophononongo lweMoz, uninzi lwetrafikhi yesayithi luvela kwiinjini zokukhangela. Ukubonakala kubalulekile.

Kodwa kanjani lungiselela ngempumelelo ireferensi yayo yendalo? Zininzi izinto eziza kudlala: umgangatho womxholo, isantya sokulayisha, amava omsebenzisi, ukunxibelelana ngomnatha, njl. Yi umsebenzi wexesha elide ifuna indlela yokusebenza kunye nokubekwa kweliso rhoqo komsebenzi. Kweli nqaku, ndikunika iindlela zendalo zokusebenzisa i-SEO ukusuka ku-A ukuya ku-Z. Uya kufumanisa izenzo ezilungileyo ngokwe-SEO. Nangona kunjalo, kukho oizixhobo ze-SEO ezinamandla kakhulu oko kunokukunceda ukwakha isicwangciso sakho se-SEO.

Masihambe !!

Yenza uhlalutyo olunzulu lwegama elingundoqo

Isiseko se-SEO yendalo simisela amagama angundoqo kunye namazwi afanelekileyo kumaphepha akho ewebhu. Le migaqo ifanele ukuba ifanelekile kwaye ihambelane nento abayifunayo abathengi bakho. Sebenzisa izixhobo zokuhlalutya igama elingundoqo njenge UmCwangcisi wegama elingundoqo leGoogle ou SEMrush ukufumana izimvo zamagama angundoqo. Hlalutya kwakhona imiqathango esetyenziswa ngabakhuphisana nabo. Emva koko khetha iqela elincinci lamagama angundoqo angama-10 ukuya kuma-20. Khetha amagama angaqhelekanga okanye angqale kakhulu. Fumana ibhalansi elungileyo phakathi kwevolumu yokukhangela kunye nokhuphiswano.

Umzekelo, kwivenkile yempahla ekwi-intanethi, amagama angundoqo afana “ilokhwe emnyama", "UIsuti yomntu"Okanye"ijezi ye-turtleneck” isenokuba yinto efanelekileyo.

Umbono osisiseko kukuqonda ukuba abantu bajonge ntoni ngokwenene xa bechwetheza izinto kuGoogle. Asikokuphosa nje amagama kwaye sinethemba lokuba kuya kusebenza. Hayi, kufuneka ucinge kancinci, ungene ezintloko zabantu. Ngokwam, ndihlala ndiqala ngokudibanisa iingqondo. Ndibhala phantsi onke amagama angena entlokweni yam ahambelana nesihloko sam. Emva koko, Ndizichwetheza kuGoogle kwaye ndibone ukuba kuza ntoni. Uhlala udibana nezinto obungasoze ucinge ngazo. Yiloo ndlela ufumana ama-nuggets.

Okulandelayo, kufuneka ujonge umthamo wokukhangela. Kukho izixhobo ezininzi zaloo nto, simahla okanye ihlawulwe. Ndihlala ndisebenzisa isicwangcisi segama elingundoqo Izikhangiso zeGoogle, nokuba andibhengezi. Isimahla kwaye inika umbono olungileyo. Ingcamango kukufumana ibhalansi phakathi kwamagama angundoqo anokukhangela okwaneleyo ukuze ayenze ixabiseke, kodwa ingabi ninzi kakhulu ukuba ekugqibeleni ujongene ne-behemoth engenakwenzeka ukuyikhupha.

Inye into abantu abadla ngokuyilibala kukujonga injongo emva kwamagama angundoqo. Njengokuthi, ukuba umntu uchwetheza "ukuthenga izihlangu zokugijima," mhlawumbi ukulungele ukukhupha isipaji. Ngelixa "uhlobo olulungileyo lwezihlangu zokubaleka" luninzi malunga nomntu ofumanisayo. Kufuneka ulungelelanise umxholo wakho ngokufanelekileyo.

Owu, kwaye ungalibali amagama angundoqo anomsila omde. Lide, izivakalisi ezithe ngqo. Kukho ukhuphiswano oluncinci kuyo, kwaye inokuzisa itrafikhi emangalisayo ukuba ukwazi ukujolisa kubo kakuhle.

Lungiselela ubume bewebhusayithi yakho

Yinto ehlala yenza abantu bazamla, kodwa ndikholelwe, ibaluleke kakhulu. Indawo yakho kufuneka icwangciswe kwaye iphuculwe ngokusekelwe kumagama akho aphambili. Yenza amaphepha anikezelweyo okanye amacandelo kwigama elingundoqo elijoliswe kuyo okanye intetho.

Okokuqala, kufuneka ucinge ngendawo yakho njengendlu. Awufuni ukuba iindwendwe zakho zilahleke kwi-maze, akunjalo? Kuyafana nakwindawo yakho. Kufuneka ibe nengqiqo, ngoko abantu banokuyifumana lula into abayifunayo. Iphepha lasekhaya lifana neholo yakho yokungena. Kufuneka icace, ukuze abantu bazi kwangoko apho mabaye khona. Ndiyathanda ukubeka imenyu elula phezulu, kunye nezinto ezibalulekileyo ezibonakalayo ngokucacileyo.

Emva koko unayo iindidi. Kufana namagumbi ahlukeneyo endlwini yakho. Kufuneka ibe nengqiqo. Ukuba uneblogi yokupheka, awuyi kubeka iiresiphi zedessert kunye nezinto zebarbecue, ingqiqo. Into ebaluleke kakhulu bubunzulu bendawo yakho. Zama ukwenza yonke into ifikeleleke ngocofa olu-3 ubukhulu. Ukuba abantu kufuneka bacofe amaxesha ali-10 ukufumana into, baya kuhamba.

Yakha imenyu yakho kunye nomthi ngendlela enengqiqo kubakhenkethi kunye neenjini zokukhangela. Sebenzisa imephu yesayithi ye-XML ukubonisa ii-URL ezibalulekileyo zokurhubuluza. Ii-URL kufuneka zibe mfutshane, zicoceke kwaye ukuba kunokwenzeka ziqulathe igama elingundoqo ekujoliswe kulo.

Owu, kwaye amakhonkco angaphakathi afana neengcango zendlu yakho. Yenza kube lula kubantu (kunye ne-Google bots) ukuhamba. Ungalibazisi ukudibanisa amaphepha akho xa kunengqiqo. Oku kubizwa ngokuba kuthungelwano lwangaphakathi. Sukulibala imephu yesiza. Kuyadika ukwenza, kodwa kuluncedo kakhulu. Kufana nesicwangciso sokubaleka ehotele. Inceda abantu bafumane indlela yabo, kwaye uGoogle uyayithanda.

Velisa umxholo ophuculweyo

Umxholo wombhalo yinto ephambili yereferensi yendalo yephepha. Umelwe kukuba ityebile, isemgangathweni kwaye ilungiselelwe kumagama angundoqo ekujoliswe kuwo. Bhala amanqaku eblogi, amaphepha emveliso, izikhokelo okanye izifundo ezijikeleze imigaqo yakho ephambili. Hlanganisa amagama akho angundoqo ngobuchule kwaye ngokwemvelo kumxholo. umzekelo dans le isihloko H1, umnqwazi, imihlathi yokuqala, intshayelelo kunye nesiphelo. Uphindaphindo okanye umxholo ophantsi womgangatho ivunywe nguGoogle. Yenza umxholo okhethekileyo, obandakanyayo kunye noluncedo kumsebenzisi.

Umxholo olungiselelweyo ufana ne-crux yomcimbi kwi-SEO, uyazi? Ewe, okokuqala, kufuneka uphume entlokweni yakho ukuba umxholo ophuculweyo uphosa amagama angundoqo kuyo yonke indawo njengokuphambana. Ukuba uyayenza loo nto, isicatshulwa sakho siya kujongeka njengesuphu yoonobumba, kwaye akukho mntu uya kuyithanda.

Hayi, ingcamango kukuvelisa into leyo yenza ukuba ufune ukufundwa. Ngokomntu, ndihlala ndizama ukubhala ngokungathi ndithetha nomhlobo. Kwenza kube yindalo ngakumbi, kumnandi ukufunda. Emva koko, ewe, kusafuneka ucinge ngamagama angundoqo. Kodwa iqhinga kukuzibeka ngokwemvelo. Njengokuba, ubabeka kwisihloko, kwimibhalo engezantsi, kwaye uyawafefa kuwo wonke umbhalo. Kodwa ngaphandle kokuyinyanzela.

Into ebalulekileyo bubude bomxholo. UGoogle uthanda amanqaku amade, anenkcukacha. Kodwa lumka, akufuneki ubhale isicatshulwa nje ukukholisa uGoogle. Ukuba unokuthetha into ngamagama angama-500, musa ukwenza inoveli yamagama angama-2000. Ungalibali imifanekiso! Kwenza ukuba umxholo wakho ube mnandi ngakumbi ukufundeka, kwaye yintoni engaphezulu, unokwandisa i-alt-text ye-SEO. Yi-win-win.

Owu, kwaye iithegi zemeta ziyacaphukisa kodwa zibaluleke kakhulu. Isihloko, inkcazo, yonke loo nto. Le yinto abantu abayibonayo kwiziphumo zophendlo, ngoko kufuneka ibenze bafune ukucofa.

Into yokugqibela: hlaziya umxholo wakho rhoqo. UGoogle uyayithanda. Ukuba unento endala esebenza kakuhle, yihlaziye ngamaxesha athile.

Fumana i-backlinks esemgangathweni

Les kukunika (iikhonkco zangaphakathi) ezivela kwezinye iisayithi ziluphawu olunamandla lokuphucula umgangatho wakho. Chonga iiwebhusayithi ezisemgangathweni kwishishini lakho ukucela i-backlinks yemeko.

Ingcamango kukuba ube namakhonkco avela kwiindawo ezihloniphekileyo kwintsimi yakho. Kufana neengcebiso kubomi bokwenyani. Ukuba ngumhlobo wakho uKevin okuncomayo ngomsebenzi, ayinasisindo esifanayo ngathi yi-CEO yenkampani enkulu. Enye into esebenza kakuhle kukudala umxholo olunge kangangokuba abantu ngokwemvelo bafuna ukwabelana ngawo. Njenge-infographics, izifundo zokuqala, izinto ezinjalo. Ingumsebenzi, kodwa ihlawula ixesha elide.

Ngaphandle koko, kukho ukubloga kweendwendwe. Uya kubhala amanqaku kwezinye iisayithi ngokutshintshiselana nekhonkco ukuya kweyakho. Kuya kufuneka ukhethe amaqabane akho ngononophelo nangona kunjalo, kungenjalo inokukujikela. Kwakhona, ungathandabuzi ukuqhagamshelana ngqo neesayithi ezinokuba nomdla kumxholo wakho. Akufanele wenze ispam, eh, kodwa ukuba unento enomdla ngokwenene, kukho ithuba lokuba bakulungele ukuthumela ikhonkco.

Kwaye ke kukho abalawuli, iiforamu, izimvo zeblogi… Kodwa lumka, kufuneka kube yimfuneko. Ukuba ubeka amakhonkco kuyo yonke indawo njenge-nag, iya kukwenzakalisa ngaphezu kwayo yonke enye into.

Ngokwenene, ukufumana i-backlinks esemgangathweni kufana nokwenza abahlobo. Kuthatha ixesha, kufuneka ube mhle kwaye ube nomdla, kwaye akufuneki unyanzelise izinto.

Phucula isantya sokulayisha

La isantya sokulayisha iphepha ngoku yinto ephambili kwi-SEO kunye nereferensi yendalo. Indawo ekhawulezayo iphucula amava omsebenzisi kunye ne-SEO. Lungiselela imifanekiso, iJavaScript, iCSS, iifonti kunye neevidiyo ukuze zibenobunzima obuncinci.

Nika amandla ucinezelo lwe-Gzip ukuphungula ubunzima bamaphepha. Cima ulwalathiso olungeyomfuneko okwandisa ixesha lokulayisha. Coca isiseko sedatha, susa imibuzo engasebenziyo. Sebenzisa i-web hosting efanelekileyo kunye ne-CDN ukusabalalisa umxholo. Khawufane ucinge, ufika kwindawo kwaye izinto zicotha kangangoko. Wenza ntoni ? Uyaphula, ngokucacileyo!

Into yokuqala ongayenza: Jonga ubungakanani bemifanekiso yakho. Idla ngokuba yinto ehlisa yonke into. Ngokomntu, ndisebenzisa izixhobo ze-intanethi ukuzicinezela ngaphandle kokuphulukana nomgangatho. Iyaphambana into onokuyenza ngaloo nto kanye. Uze uyifihle. Bubuchwephesha obuncinci, kodwa ngokusisiseko, ikuvumela ukuba ugcine izinto ukuze zilayishe ngokukhawuleza kwixesha elizayo. Zininzi iiplagi ze-WordPress ezenza oku kakuhle ukuba ukweli qonga.

Into enokwenza umahluko omkhulu kukusebenzisa iCDN (Inethiwekhi yokuThumela). Isasaza umxholo wakho kwiiseva kwihlabathi liphela. Isiphumo: ilayisha ngokukhawuleza, kungakhathaliseki ukuba ziphi iindwendwe zakho. Kananjalo lumka ngeeplagi ukuba ukuWordPress. Kuyahenda ukubeka uninzi lwazo, kodwa nganye ithoba isiza sakho kancinci. Hlela, gcina kuphela ezo uzifuna ngokwenene.

Kwaye ke kukho indawo yokuhlala. Ukuba unesiza esiqala ukufumana uninzi lwetrafikhi, unokufuna ukucinga malunga nokuphucula uye kwinto eyomelele ngakumbi. Kufana nemoto, ukuba uqhuba kakhulu, awuthathi twingo. Vavanya indawo yakho rhoqo ngezixhobo ezifana Ikhasi eliPhezulu isuka kuGoogle. Ikunika ulwazi oluninzi malunga nokuba yintoni engalunganga kunye nendlela yokuyiphucula.

Lungiselela iselula

Yenza isiza siphendule ikuvumela ukuba unyuse itrafikhi yakho yewebhu. Ngokunyuka kweeselfowuni, ukwenza iisayithi ezifanelekileyo kwii-smartphones kuye kwaba yimfuneko. Lungelelanisa ubungakanani bombhalo, amaqhosha kunye nemenyu ukwenza lula ukukhangela ngokucofa. Jonga isantya sokulayisha kwiselula kunye sebenzisa ifomathi ye-AMP. Uyilo oluphendulayo olulungiselelwe zonke izisombululo luyacetyiswa. Isalathiso seselfowuni-yokuqala yenye yenkqubela phambili yamva nje kwi-SEO.

Kuya kufuneka sijongane neenyani, wonke umntu uncanyathiselwe kwi-smartphone yakhe iiyure ezingama-24 ngosuku. Ukuba indawo yakho ayilungile kwiselfowuni, ufile. Okokuqala, uyilo oluphendulayo. Esi sisiseko. Indawo yakho kufuneka iqhelane nazo zonke izikrini, ukusuka kwi-smartphone encinci ye-crappy ukuya kwi-iPad Pro yamva nje. Ngokwam, ndihlala ndivavanya kwizixhobo ezininzi ezahlukeneyo. Uya kumangaliswa ukubona umahluko ngamanye amaxesha.

Emva koko, cinga ngobhontsi. Ngokunyanisekileyo, kubudenge kodwa kubaluleke kakhulu. Amaqhosha, amakhonkco, yonke into kufuneka ibe nkulu ngokwaneleyo ukuze ukwazi ukucofa ngokulula ngomnwe wakho omkhulu. Akukho nto icaphukisa njengokusondeza ukucofa into encinci. Isantya, sele sithethile ngayo, kodwa ibaluleke ngakumbi kwiselula. Abantu bahlala bekwi-4G, ngamanye amaxesha nakwi-3G kwiindawo ezikude. Kufuneka ilayishe ngokukhawuleza, ngaphandle koko bayaphuka.

Into abaninzi abayilibalayo: iifom. Ukuba unezinto onokuzigcwalisa kwindawo yakho, qiniseka ukuba ayisihogo kwiselfowuni. Njengo, beka uhlobo lwebhodi yezitshixo kwindawo nganye. Kwinombolo yefowuni, sebenzisa iphedi yamanani, hayi ialfabhethi epheleleyo.

Kwaye ke kukhoAMP. Liqhinga likaGoogle ukwenza amaphepha akhawulezayo kwiselfowuni. Ayinyanzelekanga, kodwa inokunceda nge-SEO.

Linganisa kwaye uhlalutye ukusebenza kwakho

I-SEO enhle isekelwe kuhlalutyo oluchanekileyo lokusebenza kunye neziphumo zesayithi lakho. Sebenzisa i-Google Analytics kunye ne-Search Console ukuqokelela idatha. Hlalutya i-traffic, amaxabiso e-bounce, ixesha elichithwe kwiphepha ngalinye. Ukulinganisa kunye nokuhlalutya ukusebenza kwamaphepha akho ewebhu, ungasebenzisa iindlela ezahlukeneyo kunye nezixhobo. Hlanganisa iGoogle Analytics kwiwebhusayithi yakho ukufumana idatha eneenkcukacha malunga nokugcwala, abasebenzisi kunye nokuziphatha kwabatyeleli. Uya kukwazi ukulinganisa iimethrikhi ezifana nenani lokutyelela, ubude bexesha leseshoni, izinga lokunyuka, njl.

Chonga ii-KPI ezifanelekileyo kwiwebhusayithi yakho, njengezinga lokuguqulwa, ixesha lokulayisha iphepha, inani leembono zephepha ngeseshoni nganye, njl. Ezi KPIs ziya kukunceda uvavanye ukusebenza kwamaphepha akho ewebhu ngokunxulumene neenjongo zakho. Sebenzisa izixhobo ezifana I-Google PageSpeed ​​​​Insights okanye i-GTmetrix ukuvavanya isantya sokulayisha samaphepha akho. Isantya esilungileyo sokulayisha siyimfuneko ukubonelela ngamava afanelekileyo omsebenzisi.

Yenza uvavanyo lwe-A/B ngokuguqula izinto ezithile zamaphepha akho ewebhu, ezinje ngoyilo, ukufowunela kwisenzo okanye izihloko, ukumisela ukuba zeziphi iinguqulelo ezivelisa iziphumo ezilungileyo ngokwemigaqo yoguqulo okanye uthethathethwano.

Kwakhona qiniseka ukuba amaphepha akho ewebhu alungiselelwe izixhobo eziphathwayo ngokusebenzisa izixhobo ezifana Uvavanyo lukaGoogle oluFanelekileyo. Khangela kwakhona ukuba amaphepha akho ayaphendula kwaye abonise ngokuchanekileyo kwiisayizi ezahlukeneyo zesikrini.

Yamkela isicwangciso esingaguqukiyo sokuhlela

Velisa kwaye upapashe umxholo omtsha rhoqo ukubeka indawo yakho njengereferensi. Cwangcisa amanqaku akho ngokwekhalenda yokuhlela ukuze papasha ngesantya esifanelekileyo. Ukuthanda iifomati ezibandakanyayo : amanqaku eblogi, iividiyo, ii-podcasts, izifundo, ubungqina, njl. Umxholo wesiganeko esinxulumene neendaba unokuqhuba i-traffic spikes, kodwa kufuna ukusabela.

Sebenza kwi-e-reputation yakho

Ukongeza kwi-SEO kwindawo yakho, khathalela isidima sakho se-intanethi. Phila iiprofayili zakho kwiinethiwekhi zentlalo kunye neeforamu ezinxulumene nomsebenzi wakho. Phendula kuphononongo lwabasebenzisi kunye nemibuzo eyakhayo. Ukusebenza kwisidima sakho kwi-intanethi kubalulekile kuba kunokuba nempembelelo enkulu kumfanekiso wakho we-intanethi kunye neshishini lakho. Nanga amanye amacebiso okuphucula isidima sakho kwi-intanethi:

✔ Jonga ubukho bakho kwi-intanethi

Yenza uphando egameni lakho okanye kwishishini rhoqo ukuze ubone ukuba kuthethwa ntoni ngawe kwi-intanethi. Sebenzisa izixhobo zokujonga kwi-intanethi ukufumana izilumkiso xa igama lakho likhankanyiwe.

✔ Yiba nomdla kwimidiya yoluntu

Yenza iiprofayili zemidiya yoluntu ezifanelekileyo kwishishini lakho kwaye usebenze ngokuthumela rhoqo umxholo onomdla kunye nokusebenzisana nabalandeli bakho. Oku kuya kukunceda wakhe uluntu lwe-intanethi kwaye wakhe ukuthembeka kwakho.

✔ Phendula kwizimvo kunye nophononongo

Phendula kwizimvo kunye nophononongo lwe-intanethi, nokuba lulungile okanye lubi. Phendula ngendlela echubekileyo neyakhayo, ujongane nezinto ezixhalabisa abasebenzisi kwaye unike izisombululo apho kuyimfuneko.

✔ Yenza umxholo osemgangathweni

Yenza umxholo osemgangathweni, njengezithuba zeblogi, iividiyo okanye i-infographics, ukuqinisa ubukho bakho kwi-intanethi kwaye uzibeke njengengcali kwintsimi yakho. Khuthaza abalandeli bakho kunye nabathengi abonelisekileyo ukuba bashiye uphononongo oluhle kwindawo yakho kunye namaqonga ezimvo. Lawula ukukhankanywa kwebhrendi yakho kwiwebhu ukuze ufumanise iingxaki ngokukhawuleza.

Yenza imaphu yesayithi

Yenza imaphu yesayithi Kubalulekile ukunceda iinjini zokukhangela ukuba zikhombe iwebhusayithi yakho. Imephu yesayithi yifayile yeXML edwelisa onke amaphepha kunye nomxholo kwindawo yakho. Kwenza kube lula kwiinjini ezifana noGoogle ukufumana ii-URL zesayithi yakho, nezona zamva nje. Ngaphandle kwemephu yesayithi, kusenokwenzeka ukuba iindawo zesayithi yakho ziya kuhlala zingabonakali kwiziphumo zophando.

Inyathelo lokuqala kuku yenza imephu yesayithi ye-XML usebenzisa isixhobo esizenzekelayo. Iinkonzo ezininzi ze-intanethi zikuvumela ukuba uskene indawo yakho kwaye wenze le fayile yakhiwe. Khetha isixhobo esithembekileyo nesisimahla okanye esihlawulelwayo ngokuxhomekeke kwiimfuno zakho. Ke, kubalulekile ukubandakanya onke amaphepha akho kunye nomxholo kwimephu yesayithi, nawona macandelo atyelelwe kancinci. Okukhona iphelele, kokukhona isiza sakho siya kuba sisalathiso. Kwakhona khumbula ukuhlaziya imephu yesayithi rhoqo xa kufakwe amaphepha amatsha.

Ekugqibeleni, ngenisa ifayile yakho kuGoogle Search Console. Olu jongano luvumela uGoogle ukuba arhole rhoqo imephu yesayithi yakho ukufumana uhlaziyo. Bonisa kwimephu yesayithi imihla yokuguqulwa kwamaphepha ukuququzelela umsebenzi weerobhothi. Nge imephu yesayithi ehlaziyiweyo, ebonakalayo ngeenjini zokukhangela, uya kwandisa ngokufanelekileyo ukubonakala kwakho kwiwebhu. Ireferensi yendalo efanelekileyo iya kubandakanya le nto iphambili.

Sebenzisa i-https kwii-URL zakho

I-HTTPS yinto ngoku kubalulekile kuyo nayiphi na iwebhusayithi enqwenela ukuphucula i-SEO yayo. Le protocol efihliweyo ikhusela utshintshiselwano phakathi kwesikhangeli somsebenzisi we-Intanethi kunye neseva ebamba amaphepha ewebhu. Ukusebenzisa i-HTTPS ibonelela ngeenzuzo ezininzi. Okokuqala, iqinisa ukuthembela kunye nezinga lokuguqulwa kweendwendwe, eziqinisekiswa nge-padlock eluhlaza kwibha yedilesi yabo. Iintengiselwano ezinovakalelo ezifana neentlawulo nazo zenziwa lula.

Ukongeza, iminyaka eliqela, uGoogle ebekhuthaza ukutshintshela kwi-HTTPS kwi-algorithm yenqanaba. Iisayithi ze-HTTPS zinikezelwa ibhonasi yokumisa, ngamanye amaxesha ithatha isigqibo kwiziphumo zokuqala zokukhangela. Ekugqibeleni, isantya sokulayisha iphepha sikwaphuculwa ngokubulela kwiprotocol yokhuseleko. Nangona kunjalo, isantya sesiza sihlala siyinto ephambili kwireferensi yendalo.

Ke ngoko, zonke iinkampani namhlanje ziyazuza ngokutshintshela indawo yazo yonke kwiHTTPS. Izatifikethi ze-SSL/TLS ezivumela olu tshintsho ziyafumaneka ngamaxabiso afikelelekayo kubabuki. Olu lutyalo-mali olunenzuzo ukonyusa izinga lakho kwiinjini zokukhangela.

Lungiselela ii-URL zakho

Ubume bee-URL, ezikwabizwa ngokuba ziidilesi zewebhu, zidlala indima indima ebalulekileyo kwi-SEO yesayithi. Ii-URL ezilungiselelweyo ziphucula amava omsebenzisi kunye nokurhubuluza kweerobhothi zenjini yokukhangela.

Kuyacetyiswa ukuba wenze ii-URL ezimfutshane, yomelele kwaye iyafundeka ngabatyeleli kunye neenjini ngokufanayo. Iphepha ngalinye kufuneka libe ne-URL yalo eyakhelwe kunye namagama angundoqo ahambelana nomxholo wayo. Ii-URL kufuneka nazo uzinzile ekuhambeni kwexesha. Ke kunqande ukusebenzisa iidilesi ezineeparamitha zeseshoni okanye iikhowudi ezingacwangciswanga ezinokutshintsha. Ii-URL zakho zenzelwe ukuba ziqhubeke ukugcina igunya elihanjiswa yi-backlinks engenayo.

Ukuphucula ubuchwephesha be-SEO, unokuphinda uqwalasele ii-URL zakho kwi-HTTPS kwaye usete ngokusisigxina 301 ukuqondisa kwakhona xa utshintsha i-URL. Okokugqibela, bonisa kwiirobhothi zakho.txt ukuba iphepha ngalinye lihlaziywa kangaphi.

Lungiselela isihloko kunye neethegi zenkcazo yemeta

Les isihloko kunye neethegi zenkcazo yemeta ziphakathi kwezinto zokuqala ezihlalutywe ziinjini zokukhangela ukuqonda umxholo wephepha lewebhu. Ukwandiswa kwabo ke ngoko kubalulekile kwireferensi yendalo. Isihloko, okanye isihloko sephepha, kufuneka sitsale umdla kwaye sikwenze ufune ukucofa ngelixa uhlala umfutshane. Ibonakala kwindawo yokuqala kwiziphumo zophendlo. Ngoko ke kufuneka ibandakanye amagama angundoqo ephepha ngendlela yendalo.

Inkcazo yemeta ayinakuchaphazela ukubekwa kodwa isetyenziswe njengenkcazo phantsi kwesihloko kwiiSERPs. Ikuvumela ukuba unike umbono womxholo kwaye ukhuthaze ukucofa. Yibhale ngendlela ebandakanyayo, njengesishwankathelo okanye isiqhumiso, kunye namagama angundoqo esibini.

Ngesihloko, jolise phakathi Iimpawu ezingama-50 kunye ne-65 kunye nobuninzi be-70. Kwinkcazo ye-meta, i-150 ukuya kwi-160 amagama ahambelana kakuhle. Ngesihloko esinononophelo kunye neethegi zenkcazo yemeta kuwo onke amaphepha akho, uyakuphucula ngokubonakalayo unikezelo lwendawo yakho kwiziphumo zokukhangela kwaye ke iCTR yakho.

Lungiselela imifanekiso yakho

Lungiselela imifanekiso ibalulekile kwi-SEO. Enyanisweni, bamele inxalenye ebalulekileyo yomxholo wewebhu kwaye bahlolwe ngokupheleleyo ngeerobhothi ze-injini yokukhangela. Ukuqala, kubalulekile ukuba luthathele ingqalelo igama lamagama kunye nomthi womfanekiso. Xela iziboniso zakho ngendlela emfutshane, echazayo nehambelanayo nomxholo wayo. Zahlule zibe ziifolda ngomxholo kumncedisi wakho.

Okulandelayo, cinga ngokutshintsha ubungakanani bemifanekiso yakho ukuya kweyona milinganiselo yetemplate yakho ukukhawulezisa amaxesha okulayisha iphepha. Kwakhona cinezela imbonakalo yakho kwifomati efanelekileyo ukunciphisa ubunzima babo ngaphandle kokuphulukana nomgangatho. Okokugqibela, musa ukulibala ukwenza okulungileyo Ukongeza iithegi ze-ALT Efanelekileyo okanye unikezelo lwemetadata ye-EXIF. Yongeza kwakhona inkcazo emfutshane kwipropati yeSihloko somfanekiso ngamnye.

Yenza uthungelwano lwangaphakathi

Uqhagamshelwano lwangaphakathi lubandakanya ukucwangcisa umxholo wakho ngokudibanisa amaphepha kunye namanqaku ewebhusayithi yakho usebenzisa amakhonkco angaphakathi. Obu buchule bubonisa iingenelo ezininzi kwireferensi yendalo. Okokuqala, iyakuvumela‘Phucula ukukhangela yomsebenzisi we-Intanethi ngaphakathi kwesiza, esinciphisa izinga lokunyuka kunye nokwandisa ixesha elichithwe kumaphepha.

Emva koko, i-mesh yangaphakathi inika ubunzima obungakumbi kumaphepha esibini ngokudlulisela kuwo inxalenye yegunya lawona maphepha atyelelwe kakhulu. Ii-injini ke zibona la maphepha angaziwayo njengaluncedo kwaye afanelekile kuwo wonke umxholo okwisiza. Ukuseta inethiwekhi esebenzayo, kuyimfuneko link amaphepha akho kunye namanqaku ngendlela enengqiqo kwaye ehambelanayo, ngokubeka izixhumanisi zakho zangaphakathi kumagama angundoqo afanelekileyo kwisifundo. Umzekelo, unokwenza uluhlu lomxholo owongezelelweyo.

Ukudityaniswa okucokisekileyo kwangaphakathi, okuziva kungokwemvelo kumsebenzisi, kuya kuxhamla kuwo wonke umxholo wakho. Indawo yakho iya kubonwa njengesakhiwo esishinyeneyo nesiqinileyo esinothungelwano lwamaphepha ondla omnye komnye ngetrafikhi kunye nokuthandwa.

Khetha isizinda esifutshane

Ukukhetha igama lesizinda elilungileyo likwabalulekile kwi-SEO yesiza sakho. Ukuba unedomeyini ehambelana nophendlo ofuna ukubonakala kulo, unomhlaba omninzi ozuziweyo. Ewe, ukuba ihambelana ngokuchanekileyo kwaye iwebhusayithi yakho ifanelekile, awuyi kuvela kwiphepha lokuqala leziphumo. Kananjalo akufanele ukhethe igama elide kakhulu okanye ekunzima ukulikhumbula. Ngokumalunga nolwandiso, i .com kuqwalaselwa ngcono, kulandele .net et du .org.

Kwelinye icala, ukuba umsebenzi wakho worhwebo wenzelwe kuphela uluntu lwelizwe lakho, ukhetho lwesizinda ngokwandiswa kwelizwe lakho kuya kuba kuhle (ukuba akukho ngcono) kunoko .com kulo mmandla. Ubudala besizinda kwakhona yinto eqwalaselwayo ireferensi yewebhu. Ixesha elide i-domain ibhalisiwe, ii-injini zokukhangela ezinzulu ziya kunika iprojekthi, kwaye ngoko ke baya kuyibeka ngcono.

Ungathenga isizinda esineminyaka embalwa ubudala okanye uvumele iminyaka yakho. Uyazi, iindawo, njengewayini elungileyo, ziba ngcono ngokukhula.

Lungiselela uluhlu lwakho lweShishini likaGoogle

I-Google Ibhizinisi Lwam sisixhobo esibalulekileyo sokuphucula ukubonakala kwendawo yeshishini lakho. Ukuvela kwiiMephu zikaGoogle kunye nokukhangela kwendawo kunokuvelisa uninzi lwetrafikhi efanelekileyo.

Ukuqalisa, kufuneka udale kwaye ugqibezele ngokupheleleyo uluhlu lwakho lweShishini likaGoogle. Bonisa ngokuchanekileyo idilesi yakho, iiyure, iinkcukacha zoqhagamshelwano kunye neendidi. Ulwazi oluthembekileyo noluneenkcukacha luya kukhuthaza abasebenzisi be-Intanethi ukuba baqhagamshelane nawe.

Yongeza kwakhona iifoto ezisemgangathweni kunye neevidiyo zeemveliso zakho, indawo okanye amaqela. Oku kuvumela abathengi abanokubakho ukuba balazi ngcono ishishini lakho. Khumbula ukuhlaziya rhoqo le mifanekiso ukuze uqaqambise iimpawu zakho ezintsha. Kwakhona wandise izithuba zakho ukwazisa abathengi bakho kunye nabalandeli yeendaba zakho: iimveliso ezintsha, imicimbi, izibonelelo… Bhala izithuba ezibandakanyekayo kwaye uziqaqambise ngemifanekiso enefuthe. Injongo kukukhuthaza ukusebenzisana.

Lungiselela izinto ezikwisiza kwi-SEO yasekhaya

I-SEO yengingqi ifuna ukwenziwa kolungelelwaniso lwewebhusayithi yakho. Abasebenzisi be-Intanethi abajonga iinkonzo zasekhaya bayafuna xa kufikwa kulwazi olusebenzayo. Qala ngokulungiselela uluhlu lweshishini lakho, ubonisa ngokucacileyo idilesi yendawo yokuhlala, inombolo yefowuni yasekhaya kunye neeyure zokuvula. Le datha iya kuqinisekisa iindwendwe malunga nokuba kufutshane kwakho.

Okulandelayo, yenza amaphepha anikezelweyo kwindawo nganye yejografi ojolise kuyo, njenge “umtywini waseParis","umkhandi wezitshixo eLyon”. Soloko unikezela ngolwazi lwasekuhlaleni kangangoko unako kula maphepha. Ungabonelela ngephepha lakho loqhakamshelwano kwindawo nganye egqunyiweyo, kunye neenombolo zomnxeba ezikhethekileyo kummandla ngamnye.

Ekugqibeleni, hlanganisa iziqwengana ezityebileyo kwindawo yakho schema.org kwiinkcukacha zoqhagamshelwano zenkampani yakho: idilesi yeposi, i-imeyile, inombolo yomnxeba, iintsuku zokuvula kunye neeyure. Le datha yakhiwe inceda iinjini ukuba ziqonde ngcono ishishini lakho lasekhaya. Ngolu lungelelwaniso lwendawo ekujoliswe kuyo, uya kuhlangabezana ngokugqibeleleyo nolindelo lwabasebenzisi be-Intanethi abaqhuba uphendlo lwe-geolocalized. I-SEO yakho yasekhaya iya kuphuculwa kakhulu!

isiphelo

Ukulungiswa kwe-SEO yewebhusayithi ngokuqinisekileyo kufuna ixesha kunye notyalo-mali, kodwa iziphumo ngokubhekiselele kwi-traffic kunye nokubonakala kwi-intanethi kubaluleke kakhulu. Ngokulandela izenzo ezilungileyo ezifana uhlalutyo olunzulu lwegama elingundoqo, ukuphucula umxholo, ukudala i-backlinks efanelekileyo okanye nokuphucula amava omsebenzisi, nayiphi na iwebhusayithi inokunyusa ubukho bayo kwiinjini zokukhangela ngokuphindwe kalishumi.

Kukwabalulekile ukwamkela a isicwangciso se-SEO sexesha elide kunye nokuhlala unolwazi ngenkqubela phambili yamva nje kwireferensi yendalo. Ukubekwa kwi amagama angundoqo akhuphisanayo kufuna umgudu oqhubekayo. Lutyalo-mali olunenzuzo yokubonakala kwebhrendi kunye nesizukulwana esikhokelayo esifanelekileyo.

Hlanganisa umsebenzi wobugcisa, ukulungelelaniswa komxholo, i-netlinking kunye nemilinganiselo yokusebenza rhoqo ye-SEO esebenzayo. Kwaye ungalibali khawulezisa indawo yakho ngeWP Rocket!

FAQ

✔️ Yintoni i-SEO?

I-SEO optimization, eyaziwa ngokuba yi-SEO (UkuSebenza kweeNjini zoPhando), isethi yeendlela zobuchule kunye nezicwangciso ezijoliswe ekuphuculeni ukubonakala kunye nokuhlelwa kwewebhusayithi kwiziphumo zeenjini zokukhangela ezifana neGoogle.

✔️ Kutheni i-SEO ibalulekile?

Ukulungiswa kwe-SEO kubalulekile kuba inceda ukutsala umgangatho we-organic traffic kwiwebhusayithi yakho. Umgangatho ongcono we-injini yokukhangela uthetha ukubonakala ngakumbi kunye nethuba elikhulu lokutsala iindwendwe ezinomdla kwiimveliso okanye iinkonzo zakho.

✔️ Zeziphi izinto eziphambili kusetyenziso lwe-SEO yendalo?

Izinto eziphambili ze-SEO zibandakanya ukuphanda amagama angundoqo afanelekileyo, ukulungiswa komxholo, ukuphucula isakhiwo sesayithi, ukwakha amakhonkco ekhwalithi, ukulungiswa kweemeta tags kunye nemifanekiso, isantya sokulayisha indawo, ukusetyenziswa kweendaba zoluntu, kunye nokubeka iliso ekusebenzeni usebenzisa izixhobo zokuhlalutya.

✔️ Kuthatha ixesha elingakanani ukubona iziphumo kusetyenziso lwe-SEO?

Ixesha elithathayo ukubona iziphumo ze-SEO zinokuhluka ngokuxhomekeka kwizinto ezininzi ezifana nokhuphiswano, umgangatho womxholo, kunye nemigudu yokuphucula. Kubalulekile ukuthatha indlela yexesha elide kwaye uqonde ukuba i-SEO yinkqubo eqhubekayo efuna ixesha kunye nomonde.

✔️ Ngaba kufuneka ndiqeshe ingcali ukuze ndisebenzise ireferensi yam yendalo?

Ukuqesha ingcali ye-SEO kunokuba luncedo, ngakumbi ukuba awunalo ulwazi okanye ixesha lokuphucula iwebhusayithi yakho ngokwakho. Ingcali ye-SEO inokukunceda ukuphumeza isicwangciso esisebenzayo kunye nokwandisa indawo yakho kwiziphumo ezilungileyo.

✔️ Ngaba ukulungiswa kwe-SEO yendalo kuqinisekisa indawo yokuqala kwiziphumo zokukhangela?

I-SEO ayiqinisekisi indawo ephezulu kwiziphumo zokukhangela kuba iinjini zokukhangela zisebenzisa i-algorithms entsonkothileyo ukukala iiwebhusayithi. Nangona kunjalo, ngokuphumeza iindlela ezilungileyo ze-SEO, unokuphucula kakhulu amathuba akho okufikelela kwinqanaba eliphezulu kunye nokubonakala kwiziphumo zokukhangela.