Ireferensi yendalo, okanye i-SEO (UPhendlo lweNjini yoKhangelohayi), ibandakanya ukuphucula indawo yewebhusayithi kumaphepha eziphumo zeenjini ezifana neGoogle, Bing okanye Yahoo. Injongo kukuba ukubonakala phezulu kangangoko kwiziphumo zokukhangela amagama angundoqo acwangcisiweyo, ukwenzela ukutsala iindwendwe ezininzi ezifanelekileyo kunye nokwandisa ukuguqulwa. Ngokophononongo lweMoz, uninzi lwetrafikhi yesayithi luvela kwiinjini zokukhangela. Ukubonakala kubalulekile.

Isikhundla se-Math SEO
- I-Rank Math yeyona ndlela inamandla yokongeza KAKHULU Izixhobo ze-SEO ze-WordPress kwiwebhusayithi yakho.
Kodwa kanjani lungiselela ngempumelelo ireferensi yayo yendalo? Zininzi izinto eziza kudlala: umgangatho womxholo, isantya sokulayisha, amava omsebenzisi, ukunxibelelana ngomnatha, njl. Yi umsebenzi wexesha elide ifuna indlela yokusebenza kunye nokubekwa kweliso rhoqo komsebenzi. Kweli nqaku, ndikunika iindlela zendalo zokusebenzisa i-SEO ukusuka ku-A ukuya ku-Z. Uya kufumanisa izenzo ezilungileyo ngokwe-SEO. Nangona kunjalo, kukho oizixhobo ze-SEO ezinamandla kakhulu oko kunokukunceda ukwakha isicwangciso sakho se-SEO.
Nako sisiya!!
Yenza uhlalutyo olunzulu lwegama elingundoqo
Isiseko sereferensi yendalo kukumisela amagama angundoqo afanelekileyo kunye neentetho zamaphepha akho ewebhu. La magama kufuneka ahambelane kwaye ahambelane nento abayifunayo abathengi bakho. Sebenzisa izixhobo zokuhlalutya igama elingundoqo njenge UmCwangcisi wegama elingundoqo leGoogle ou SEMrush ukufumana izimvo zamagama angundoqo. Hlalutya kwakhona imiqathango esetyenziswa ngabakhuphisana nabo. Emva koko khetha iqela elincinci lamagama angundoqo angama-10 ukuya kuma-20. Khetha amagama angaqhelekanga okanye angqale kakhulu. Fumana ibhalansi elungileyo phakathi kwevolumu yokukhangela kunye nokhuphiswano.
Umzekelo, kwivenkile yempahla ye-intanethi, amagama angundoqo afana ne-"ilokhwe emnyama", "Isuti yomntu"okanye"ijezi ye-turtleneck"inokuba ifanelekile.
Umbono osisiseko kukuqonda ukuba abantu bajonge ntoni ngokwenene xa bechwetheza izinto kuGoogle. Ayikokulahla nje amagama angaqhelekanga kwaye unethemba lokuba iyasebenza. Hayi, kufuneka ucinge kancinci, uzibeke ezintloko zabantu. Ngokwam, ndihlala ndiqala ngokudibanisa iingqondo. Ndibhala phantsi onke amagama athi qatha engqondweni yam abhekiselele kumxholo wam. Emva koko, Ndizichwetheza kuGoogle kwaye ndibone ukuba kuza ntoni. Uhlala udibana nezinto obungasoze ucinge ngazo. Yiloo ndlela ufumana ama-nuggets.
Okulandelayo, kufuneka ujonge umthamo wokukhangela. Zininzi izixhobo zoku, simahla okanye zihlawulwe. Ndihlala ndisebenzisa isicwangcisi segama elingundoqo ukusuka Izikhangiso zeGoogle, nokuba andibhengezi. Isimahla kwaye inika umbono olungileyo. Umbono kukufumana ulungelelwaniso phakathi kwamagama angundoqo anokukhangela okwaneleyo ukwenza ukuba kube nexabiso, kodwa kungabikho baninzi kakhulu ukuphepha ukuzifumana ujongene ne-behemoth engenakwenzeka.
Inye into abantu abadla ngokuyilibala kukujonga injongo emva kwamagama angundoqo. Njengokuthi, ukuba umntu uchwetheza "ukuthenga izihlangu zokugijima," mhlawumbi ukulungele ukukhupha isipaji sabo. Ngelixa "ibrand yesihlangu ehamba phambili" ingaphezulu kombuzo wophando. Kufuneka ulungelelanise umxholo wakho ngokufanelekileyo.
Lungiselela ubume bewebhusayithi yakho
Le yinto ehlala yenza abantu bakhamle, kodwa ndithembe, ibaluleke kakhulu. Indawo yakho kufuneka icwangciswe kwaye iphuculwe ngokusekelwe kumagama akho aphambili. Yenza amaphepha anikezelweyo okanye amacandelo kwigama elingundoqo elijoliswe kuyo okanye intetho.
Okokuqala, cinga indawo yakho njengendlu. Awufuni ukuba iindwendwe zakho zilahleke kwi-maze, akunjalo? Kuyafana nakwindawo yakho. Kufuneka ibe sengqiqweni, ukuze abantu bakufumane lula oko bakufunayo. Iphepha lasekhaya lifana neholo lakho lokungena. Kufuneka icace, ukuze abantu bazi kwangoko apho mabaye khona. Ndiyathanda ukubeka imenyu elula phezulu, kunye nezinto ezibalulekileyo ezibonakalayo ngokucacileyo.
Emva koko unayo iindidi. Kufana namagumbi ahlukeneyo endlwini yakho. Kufuneka ibe nengqiqo. Ukuba uneblogi malunga nokupheka, awuyi kubeka iiresiphi zedessert kunye nezinto zebarbecue, ngokufanelekileyo. Enye into ebaluleke kakhulu bubunzulu bendawo yakho. Zama ukwenza yonke into ifikeleleke ngocofa olu-3 ubukhulu. Ukuba abantu kufuneka bacofe amaxesha ali-10 ukufumana into, baya kuhamba.
Yakha imenyu yakho kunye nomthi ngendlela enengqiqo kubakhenkethi kunye neenjini zokukhangela. Sebenzisa imephu yesayithi ye-XML ukubonisa ii-URL ezibalulekileyo zokurhubuluza. Ii-URL kufuneka zibe mfutshane, zicoceke kwaye ukuba kunokwenzeka ziqulathe igama elingundoqo ekujoliswe kulo.
Owu, kwaye amakhonkco angaphakathi afana neengcango zendlu yakho. Oku kwenza kube lula kubantu (kunye ne-Google bots) ukuhamba. Ungalibazisi ukudibanisa amaphepha akho xa kunengqiqo. Oku kubizwa ngokuba yi-internal meshing. Sukulibala imephu yesiza. Kubuhlungu ukwenza, kodwa kuluncedo kakhulu. Kufana nesicwangciso sokubaleka ehotele. Inceda abantu bahambe, kwaye uGoogle uyayithanda.
Velisa umxholo ophuculweyo
Umxholo wombhalo yinto ephambili yereferensi yendalo yephepha. Kumele kube njalo ityebile, isemgangathweni kwaye ilungiselelwe kumagama angundoqo ekujoliswe kuwo. Bhala amanqaku eblogi, amaphepha emveliso, izikhokelo okanye izifundo ezijikeleze imigaqo yakho ephambili. Hlanganisa amagama akho angundoqo ngobuchule kwaye ngokwemvelo kumxholo. umzekelo dans le isihloko H1, iChapeau, imihlathi yokuqala, intshayelelo kunye nesiphelo. Uphindaphindo okanye umxholo ophantsi womgangatho ivunywe nguGoogle. Yenza umxholo okhethekileyo, obandakanyayo kunye noluncedo kumsebenzisi.
Umxholo olungiselelweyo luhlobo lokuba-zonke kunye nokuphela-konke kwe-SEO, uyazi? Ewe, okokuqala kuzo zonke, kufuneka uphume entlokweni yakho ukuba umxholo ophuculweyo ufaka amagama angundoqo kuyo yonke indawo njengokuphambana. Ukuba uyayenza loo nto, isicatshulwa sakho siya kujongeka njengesuphu yoonobumba, kwaye akukho mntu uya kuyithanda.
Hayi, ingcamango kukuvelisa into leyo ikwenza ufune ukuyifunda. Ngokomntu, ndihlala ndizama ukubhala ngokungathi ndithetha nomhlobo. Kwenza kube yindalo ngakumbi, kumnandi ukufunda. Emva koko, ewe, kusafuneka ucinge malunga namagama angundoqo. Kodwa iqhinga kukuzibeka ngokwemvelo. Njengokuba, ubabeka kwisihloko, kwimibhalo engezantsi, kwaye uyawafefa kuwo wonke umbhalo. Kodwa ngaphandle kokunyanzelisa, uyazi.
Enye into ebalulekileyo bubude bomxholo. UGoogle uthanda amanqaku amade, anenkcukacha. Kodwa lumka, akufuneki ubhale ibhloko yeteksti ukukholisa uGoogle. Ukuba unokuthetha into ngamagama angama-500, ungabhali inoveli yamagama angama-2000. Ungalibali imifanekiso! Kwenza umxholo wakho ukonwabele ngakumbi ukufunda, kwaye unokwenza ngcono i-alt-text ye-SEO. Yi-win-win.
Fumana i-backlinks esemgangathweni
Ingcamango kukuba ube namakhonkco avela kwiindawo ezihloniphekileyo kwintsimi yakho. Kufana neengcebiso kubomi bokwenyani. Ukuba ngumhlobo wakho uKevin okuncomayo ngomsebenzi, ayinasisindo esifanayo ngathi yi-CEO yenkampani enkulu. Enye into esebenza kakuhle kukudala umxholo olunge kangangokuba abantu ngokwemvelo bafuna ukwabelana ngawo. Njenge-infographics, izifundo zokuqala, izinto ezinjalo. Ingumsebenzi, kodwa ihlawula ixesha elide.

Ngaphandle koko, kukho ukubloga kweendwendwe. Uya kubhala amanqaku kwezinye iisayithi ngokutshintshiselana nekhonkco ukuya kweyakho. Kuya kufuneka ukhethe amaqabane akho ngononophelo, nangona kunjalo, kungenjalo inokubuyela kuwe. Kwakhona, ungathandabuzi ukuqhagamshelana ngqo neendawo ezinokuba nomdla kumxholo wakho. Musa spam, eh, kodwa ukuba unento umdla ngokwenene, kukho ithuba baya kuvuma ukubeka ikhonkco.
Kwaye ke kukho abalawuli, iiforamu, izimvo zeblogi ... Kodwa qaphela, kufuneka ibe yinto efanelekileyo. Ukuba ubeka amakhonkco kuyo yonke indawo njenge-brute, iya kukwenza ingozi ngaphezu kokulungileyo. Ngokwenene, ukufumana i-backlinks esemgangathweni kufana nokwenza abahlobo. Kuthatha ixesha, kufuneka ube mnandi kwaye ube nomdla, kwaye awukwazi ukunyanzela izinto.

Ikopi
- Fumana i-backlinks kwiiwebhusayithi ezikumgangatho ophezulu. Hlawula kuphela ukuba wanelisekile ziziphumo.
Phucula isantya sokulayisha
La isantya sokulayisha iphepha ngoku yinto ephambili kwi-SEO kunye nereferensi yendalo. Iwebhusayithi ekhawulezayo iphucula amava omsebenzisi kunye ne-SEO. Lungiselela imifanekiso, iJavaScript, iCSS, iifonti, kunye neevidiyo zibe ncinci.
Nika amandla ucinezelo lwe-Gzip ukuphungula ubunzima bamaphepha. Cima ulwalathiso olungeyomfuneko okwandisa ixesha lokulayisha. Coca isiseko sedatha, susa imibuzo engasebenziyo. Sebenzisa i-web hosting efanelekileyo kunye ne-CDN ukusabalalisa umxholo. Khawufan' ucinge, ufika kwindawo kwaye icotha ngokwenene. Wenza ntoni ? Uyahamba, ngokucacileyo!

Into yokuqala ongayenza: Jonga ubungakanani bemifanekiso yakho. Le nto idla ngokuba yinto eyonakalisa yonke into. Ngokomntu, ndisebenzisa izixhobo ze-intanethi ukuzicinezela ngaphandle kokuphulukana nomgangatho. Iyaphambana into onokuyizuza ngaloo nto. Emva koko, i-cache. Bubuchwephesha obuncinci, kodwa ngokusisiseko ikuvumela ukuba ugcine izinto ukuze zilayishe ngokukhawuleza kwixesha elizayo. Zininzi iiplagi ze-WordPress ezenza oku kakuhle ukuba ukuloo qonga.
Enye into enokwenza umahluko omkhulu kukusebenzisa iCDN (Inethiwekhi yokuThumela). Isasaza umxholo wakho kwiiseva kwihlabathi liphela. Isiphumo: ilayisha ngokukhawuleza, kungakhathaliseki ukuba ziphi iindwendwe zakho. Kwakhona qaphela iiplagi ukuba ukwi-WordPress. Kuyahenda ukubeka uninzi lwazo, kodwa nganye ithoba isiza sakho kancinci. Hlela ngazo, gcina kuphela ezo uzifuna ngokwenene.
Kwaye ke kukho indawo yokuhlala. Ukuba unesiza esiqala ukufumana itrafikhi eninzi, unokufuna ukucinga ngokufudukela kwenye into eyomeleleyo ngakumbi. Ifana nemoto, ukuba uqhuba kakhulu, awuyi kuthatha iTwingo. Vavanya indawo yakho rhoqo ngezixhobo ezifana Google PageSpeed Insights. Ikunika ulwazi oluninzi malunga nokungalunganga kunye nendlela yokuyiphucula.
Lungiselela iselula
Yenza isiza siphendule ikuvumela ukuba unyuse itrafikhi yakho yewebhu. Ngokunyuka kweeselfowuni, ukwenza iisayithi ezifanelekileyo kwii-smartphones kuye kwaba yimfuneko. Lungisa ubungakanani bombhalo, amaqhosha, kunye nemenyu ukuququzelela ukukhangela ngokucofa. Jonga isantya sokulayisha kwiselula kunye sebenzisa ifomathi ye-AMP. Uyilo oluphendulayo olulungiselelwe zonke izisombululo luyacetyiswa. Isalathiso seselfowuni-yokuqala yenye yenkqubela phambili yamva nje kwi-SEO.
Masijongane nayo, wonke umntu uncanyathiselwe kwi-smartphone yakhe 24/XNUMX. Ukuba indawo yakho ayifezekanga kwiselfowuni, ufile. Okokuqala, uyilo oluphendulayo. Esi sisiseko. Indawo yakho kufuneka iqhelane nazo zonke izikrini, ukusuka kwencinci, i-smartphone ekhohlakeleyo ukuya kwi-iPad Pro yamva nje. Ngokwam, ndihlala ndivavanya kwizixhobo ezininzi ezahlukeneyo. Uya kumangaliswa ngamahluko ngamanye amaxesha.
Emva koko, cinga ngobhontsi. Ngokunyanisekileyo, kubudenge kodwa kubaluleke kakhulu. Amaqhosha, amakhonkco, yonke loo nto kufuneka ibe nkulu ngokwaneleyo ukuze ucofe ngokulula ngomnwe wakho omkhulu. Akukho nto icaphukisayo njengokusondeza ukucofa into encinci. Isantya bekuxoxiwe ngaso ngaphambili, kodwa sibaluleke ngakumbi kwiselfowuni. Abantu bahlala bekwi-4G, ngamanye amaxesha nakwi-3G kwiindawo ezikude. Kufuneka ihlawule ngokukhawuleza, ngaphandle koko bayaphula.
Inye into abantu abaninzi abayilibalayo: iifom. Ukuba unezinto onokuzigcwalisa kwindawo yakho, qiniseka ukuba ayisihogo kwiselfowuni. Njengo, beka uhlobo lwebhodi yezitshixo kwindawo nganye. Kwinombolo yefowuni, sebenzisa iphedi yamanani, hayi ialfabhethi epheleleyo.
Linganisa kwaye uhlalutye ukusebenza kwakho
I-SEO enhle isekelwe kuhlalutyo oluchanekileyo lokusebenza kunye neziphumo zesayithi lakho. Sebenzisa i-Google Analytics kunye ne-Search Console ukuqokelela idatha. Hlalutya i-traffic, amaxabiso e-bounce, ixesha elichithwe kwiphepha ngalinye. Ukulinganisa kunye nokuhlalutya ukusebenza kwamaphepha akho ewebhu, ungasebenzisa iindlela ezahlukeneyo kunye nezixhobo. Hlanganisa iGoogle Analytics kwiwebhusayithi yakho ukufumana idatha eneenkcukacha malunga nokugcwala, abasebenzisi kunye nokuziphatha kwabatyeleli. Uya kukwazi ukulinganisa iimethrikhi ezifana nenani lokutyelela, ubude bexesha leseshoni, izinga lokunyuka, njl.
Chonga ii-KPI ezifanelekileyo kwiwebhusayithi yakho, njengezinga lokuguqulwa, ixesha lokulayisha iphepha, inani leembono zephepha ngeseshoni nganye, njl. Ezi KPIs ziya kukunceda uvavanye ukusebenza kwamaphepha akho ewebhu ngokunxulumene neenjongo zakho. Sebenzisa izixhobo ezifana I-Google PageSpeed Insights okanye i-GTmetrix ukuvavanya isantya sokulayisha samaphepha akho. Isantya esilungileyo sokulayisha siyimfuneko ukubonelela ngamava afanelekileyo omsebenzisi.
Yenza uvavanyo lwe-A/B ngokutshintsha izinto ezithile zamaphepha akho ewebhu, njengokuyila, ukufowunela kwisenzo okanye iintloko-ndaba, ukumisela ukuba zeziphi iinguqulelo ezivelisa ezona ziphumo zilungileyo malunga nokuguqulwa okanye ukubandakanyeka.

Kwakhona qiniseka ukuba amaphepha akho ewebhu alungiselelwe izixhobo eziphathwayo ngokusebenzisa izixhobo ezifana Uvavanyo lukaGoogle oluFanelekileyo. Khangela kwakhona ukuba amaphepha akho ayaphendula kwaye abonise ngokuchanekileyo kwiisayizi ezahlukeneyo zesikrini.
Yenza imaphu yesayithi
Yenza imaphu yesayithi Kubalulekile ukunceda iinjini zokukhangela ukuba zikhombe iwebhusayithi yakho. Imephu yesayithi yifayile yeXML edwelisa onke amaphepha kunye nomxholo kwindawo yakho. Kwenza kube lula kwiinjini ezifana noGoogle ukufumana ii-URL zesayithi yakho, nezona zamva nje. Ngaphandle kwemephu yesayithi, kusenokwenzeka ukuba iindawo zesayithi yakho ziya kuhlala zingabonakali kwiziphumo zophando.
Inyathelo lokuqala kuku yenza imephu yesayithi ye-XML enkosi kwisixhobo esizenzekelayo. Zininzi iinkonzo ze-intanethi ezinokuskena indawo yakho kwaye zenze le fayile yakhiweyo. Khetha isixhobo esithembekileyo, esisimahla okanye esihlawulelwayo ngokweemfuno zakho. Okulandelayo, kubalulekile ukubandakanya onke amaphepha akho kunye nomxholo kwimephu yesayithi, nawona macandelo atyelelwe kancinci. Okukhona ibanzi, kokukhona isiza sakho siya kufakwa kwisalathiso. Kwakhona khumbula ukuhlaziya imephu yesayithi ngalo lonke ixesha usongeza amaphepha amatsha.
Ekugqibeleni, ngenisa ifayile yakho kuGoogle Search Console. Olu jongano luvumela uGoogle ukuba arhole rhoqo imephu yesayithi yakho ukufumana uhlaziyo. Bonisa kwimephu yesayithi imihla yokuguqulwa kwamaphepha ukuququzelela umsebenzi weerobhothi. Nge imephu yesayithi ehlaziyiweyo, ebonakalayo ngeenjini zokukhangela, uya kwandisa ngokufanelekileyo ukubonakala kwakho kwiwebhu. Ireferensi yendalo efanelekileyo iya kubandakanya le nto iphambili.
Sebenzisa i-https kwii-URL zakho
I-HTTPS yinto ngoku kubalulekile kuyo nayiphi na iwebhusayithi enqwenela ukuphucula i-SEO yayo. Le protocol efihliweyo ikhusela utshintshiselwano phakathi kwesikhangeli somsebenzisi we-Intanethi kunye neseva ebamba amaphepha ewebhu. Ukusebenzisa i-HTTPS ibonelela ngeenzuzo ezininzi. Okokuqala, iqinisa ukuthembela kunye nezinga lokuguqulwa kweendwendwe, eziqinisekiswa nge-padlock eluhlaza kwibha yedilesi yabo. Iintengiselwano ezinovakalelo ezifana neentlawulo nazo zenziwa lula.
Ukongeza, iminyaka eliqela, uGoogle ebekhuthaza ukutshintshela kwi-HTTPS kwi-algorithm yenqanaba. Iisayithi ze-HTTPS zinikezelwa ibhonasi yokumisa, ngamanye amaxesha ithatha isigqibo kwiziphumo zokuqala zokukhangela. Ekugqibeleni, isantya sokulayisha iphepha sikwaphuculwa ngokubulela kwiprotocol yokhuseleko. Nangona kunjalo, isantya sesiza sihlala siyinto ephambili kwireferensi yendalo. Ke ngoko, zonke iinkampani namhlanje ziyazuza ngokutshintshela indawo yazo yonke kwiHTTPS. Izatifikethi ze-SSL/TLS ezivumela olu tshintsho ziyafumaneka ngamaxabiso afikelelekayo kubabuki. Olu lutyalo-mali olunenzuzo ukonyusa izinga lakho kwiinjini zokukhangela.
Lungiselela ii-URL zakho
Ubume bee-URL, ezikwabizwa ngokuba ziidilesi zewebhu, zidlala indima indima ebalulekileyo kwi-SEO yesayithi. Ii-URL ezilungiselelweyo ziphucula amava omsebenzisi kunye nokurhubuluza kweerobhothi zenjini yokukhangela.

Kuyacetyiswa ukuba wenze ii-URL ezimfutshane, yomelele kwaye iyafundeka ngabatyeleli kunye neenjini ngokufanayo. Iphepha ngalinye kufuneka libe ne-URL yalo eyakhelwe kunye namagama angundoqo ahambelana nomxholo wayo. Ii-URL kufuneka nazo uzinzile ekuhambeni kwexesha. Ke kunqande ukusebenzisa iidilesi ezineeparamitha zeseshoni okanye iikhowudi ezingacwangciswanga ezinokutshintsha. Ii-URL zakho zenzelwe ukuba ziqhubeke ukugcina igunya elihanjiswa yi-backlinks engenayo.
Ukuphucula ubuchwephesha be-SEO, unokuphinda uqwalasele ii-URL zakho kwi-HTTPS kwaye usete ngokusisigxina 301 ukuqondisa kwakhona xa utshintsha i-URL. Okokugqibela, bonisa kwiirobhothi zakho.txt ukuba iphepha ngalinye lihlaziywa kangaphi.
Lungiselela isihloko kunye neethegi zenkcazo yemeta
Les isihloko kunye neethegi zenkcazo yemeta ziphakathi kwezinto zokuqala ezihlalutywe ziinjini zokukhangela ukuqonda umxholo wephepha lewebhu. Ukwandiswa kwabo ke ngoko kubalulekile kwireferensi yendalo. Isihloko, okanye isihloko sephepha, kufuneka sitsale umdla kwaye senze abantu bafune ukucofa ngelixa behlala bemfutshane. Ivela kuqala kwiziphumo zophendlo. Ngoko ke kufuneka ibandakanye amagama angundoqo ephepha ngendlela yendalo.
Inkcazo yemeta ayinakuchaphazela ukubekwa kodwa isetyenziswe njengenkcazo phantsi kwesihloko kwiiSERPs. Kuyanceda ukunika umbono womxholo kunye nokukhuthaza ukucofa. Yibhale ngendlela ebandakanyayo, njengesishwankathelo okanye i-hook, kunye namagama angundoqo esibini.
Ngesihloko, jolise phakathi Iimpawu ezingama-50 kunye ne-65 kunye nobuninzi be-70. Kwinkcazo ye-meta, i-150 ukuya kwi-160 amagama ahambelana kakuhle. Ngesihloko esinononophelo kunye neethegi zenkcazo yemeta kuwo onke amaphepha akho, uyakuphucula ngokubonakalayo unikezelo lwendawo yakho kwiziphumo zokukhangela kwaye ke iCTR yakho.
Lungiselela imifanekiso yakho
Lungiselela imifanekiso ibalulekile kwi-SEO. Enyanisweni, bamele inxalenye ebalulekileyo yomxholo wewebhu kwaye bahlolwe ngokupheleleyo ngeerobhothi ze-injini yokukhangela. Ukuqala, kubalulekile ukuba luthathele ingqalelo igama lamagama kunye nomthi womfanekiso. Xela iziboniso zakho ngendlela emfutshane, echazayo nehambelanayo nomxholo wayo. Zahlule zibe ziifolda ngomxholo kumncedisi wakho.
Okulandelayo, cinga ngokutshintsha ubungakanani bemifanekiso yakho ukuya kweyona milinganiselo yetemplate yakho ukukhawulezisa amaxesha okulayisha iphepha. Kwakhona cinezela imbonakalo yakho kwifomati efanelekileyo ukunciphisa ubunzima babo ngaphandle kokuphulukana nomgangatho. Okokugqibela, musa ukulibala ukwenza okulungileyo Ukongeza iithegi ze-ALT Efanelekileyo okanye unikezelo lwemetadata ye-EXIF. Yongeza kwakhona inkcazo emfutshane kwipropati yeSihloko somfanekiso ngamnye. THE Yiba nomfanekiso we-plugin iya kukuvumela ukuba uguqule imifanekiso yakho ngokulula.

Cinga
- Yenza iwebhusayithi yakho ngokukhawuleza nge-Imagify. Ukucofa nje kube kanye ukwenza ubungakanani kwakhona, ucinezele kwaye uguqule imifanekiso yakho ibe yiyo WebP kunye neAvif.
Yenza uthungelwano lwangaphakathi
Uqhagamshelwano lwangaphakathi lubandakanya ukucwangcisa umxholo wakho ngokudibanisa amaphepha kunye namanqaku ewebhusayithi yakho usebenzisa amakhonkco angaphakathi. Obu buchule bubonisa iingenelo ezininzi kwireferensi yendalo. Okokuqala, iyakuvumela'Phucula ukukhangela' yomsebenzisi we-Intanethi ngaphakathi kwesiza, esinciphisa izinga lokunyuka kunye nokwandisa ixesha elichithwe kumaphepha.

Emva koko, i-mesh yangaphakathi inika ubunzima obungakumbi kumaphepha esibini ngokudlulisela amagunya awona maphepha atyelelwe kakhulu kubo. Ii-injini ke zibona la maphepha angaziwayo aluncedo kwaye afanelekile xa kuthelekiswa nawo wonke umxholo kwisiza. Ukuseta inethiwekhi esebenzayo, kuyimfuneko link amaphepha akho kunye namanqaku ngendlela enengqiqo kwaye ehambelanayo, ngokubeka izixhumanisi zakho zangaphakathi kumagama angundoqo afanelekileyo kwisifundo. Umzekelo, unokwenza uluhlu lomxholo owongezelelweyo.
Umnatha ococekileyo wangaphakathi, obonakala ungokwemvelo kumsebenzisi, uya kuxhamla kuwo wonke umxholo wakho. Indawo yakho iya kubonwa njengesakhiwo esixineneyo nesiqinileyo esinothungelwano lwamaphepha esondla omnye nomnye ngetrafikhi kunye nokuthandwa.
Khetha isizinda esifutshane
Ukukhetha igama lesizinda elilungileyo likwabalulekile kwi-SEO yesiza sakho. Ukuba unesizinda esihambelana nophendlo ofuna ukubonakala kulo, ufumene umhlaba omninzi. Ewe, ukuba ihambelana ngokuchanekileyo kwaye iwebhusayithi yakho ifanelekile, awuyi kuvela kwiphepha lokuqala leziphumo. Kananjalo akufanele ukhethe igama elide kakhulu okanye ekunzima ukulikhumbula. Ngokubhekiselele kulwandiso, i .com kuqwalaselwa ngcono, kulandele .net et du .org.
Kwelinye icala, ukuba umsebenzi wakho weshishini wenzelwe kuphela uluntu kwilizwe lakho, ukhetha isizinda ngokwandiswa kwelizwe lakho kuya kuba kuhle (ukuba akukho ngcono) kunoko .com kulo mmandla. Ubudala besizinda kwakhona yinto ethathelwa ingqalelo kuyo ireferensi yewebhu. Ixesha elide i-domain ibhalisiwe, ii-injini zokukhangela ezinzulu ziya kunika iprojekthi, kwaye ngoko ke baya kuyibeka ngcono.
Ungathenga isizinda esineminyaka embalwa ubudala okanye uvumele iminyaka yakho. Uyazi, iindawo, njengewayini elungileyo, ziyaphucuka ngokukhula.
Lungiselela uluhlu lwakho lweShishini likaGoogle
I-Google Ibhizinisi Lwam sisixhobo esibalulekileyo sokuphucula ukubonakala kwendawo yeshishini lakho. Ukuvela kwiiMephu zikaGoogle kunye nokukhangela kwendawo kunokuvelisa uninzi lwetrafikhi efanelekileyo.

Ukuqalisa, kufuneka udale kwaye ugqibezele ngokupheleleyo uluhlu lwakho lweShishini likaGoogle. Bonisa ngokuchanekileyo idilesi yakho, iiyure, iinkcukacha zoqhagamshelwano kunye neendidi. Ulwazi oluthembekileyo noluneenkcukacha luya kukhuthaza abasebenzisi be-Intanethi ukuba baqhagamshelane nawe.
Yongeza kwakhona iifoto ezisemgangathweni kunye neevidiyo zeemveliso zakho, indawo okanye amaqela. Oku kuvumela abathengi abanokubakho ukuba balazi ngcono ishishini lakho. Khumbula ukuhlaziya rhoqo le mifanekiso ukuze uqaqambise iimpawu zakho ezintsha. Kwakhona wandise izithuba zakho ukwazisa abathengi bakho kunye nabalandeli yeendaba zakho: iimveliso ezintsha, imicimbi, izibonelelo… Bhala izithuba ezibandakanyayo kwaye uziqaqambise ngokubonwayo okumangalisayo. Injongo kukukhuthaza ukusebenzisana.
Lungiselela izinto ezikwisiza kwi-SEO yasekhaya
I-SEO yengingqi ifuna ukwenziwa kolungelelwaniso lwewebhusayithi yakho. Abasebenzisi be-Intanethi abajonga iinkonzo zasekhaya bayafuna xa kufikwa kulwazi olusebenzayo. Qala ngokulungiselela uluhlu lweshishini lakho, ubonisa ngokucacileyo idilesi yendawo yokuhlala, inombolo yefowuni yasekhaya kunye neeyure zokuvula. Le datha iya kuqinisekisa iindwendwe malunga nokuba kufutshane kwakho.
Okulandelayo, yenza amaphepha anikezelweyo kwindawo nganye yejografi ojolise kuyo, njenge “umtywini waseParis","umkhandi wezitshixo eLyon”. Soloko unikezela ngolwazi lwasekuhlaleni kangangoko unako kula maphepha. Ungabonelela ngephepha lakho loqhakamshelwano kwindawo nganye egqunyiweyo, kunye neenombolo zomnxeba ezikhethekileyo kummandla ngamnye.
Ekugqibeleni, hlanganisa iziqwengana ezityebileyo kwindawo yakho schema.org kwiinkcukacha zoqhagamshelwano zenkampani yakho: idilesi yeposi, i-imeyile, inombolo yomnxeba, iintsuku zokuvula kunye neeyure. Le datha yakhiwe inceda iinjini ukuba ziqonde ngcono ishishini lakho lasekhaya. Ngolu lungelelwaniso lwendawo ekujoliswe kuyo, uya kuhlangabezana ngokugqibeleleyo nolindelo lwabasebenzisi be-Intanethi abaqhuba uphendlo lwe-geolocalized. I-SEO yakho yasekhaya iya kuphuculwa kakhulu!
isiphelo
Ukulungiswa kwe-SEO yewebhusayithi ngokuqinisekileyo kufuna ixesha kunye notyalo-mali, kodwa iziphumo ngokubhekiselele kwi-traffic kunye nokubonakala kwi-intanethi kubaluleke kakhulu. Ngokulandela izenzo ezilungileyo ezifana uhlalutyo olunzulu lwegama elingundoqo, ukuphucula umxholo, ukudala i-backlinks efanelekileyo okanye nokuphucula amava omsebenzisi, nayiphi na iwebhusayithi inokunyusa ubukho bayo kwiinjini zokukhangela ngokuphindwe kalishumi.
Kukwabalulekile ukwamkela a isicwangciso se-SEO sexesha elide kunye nokuhlala unolwazi ngenkqubela phambili yamva nje kwireferensi yendalo. Ukubekwa kwi amagama angundoqo akhuphisanayo kufuna umgudu oqhubekayo. Lutyalo-mali olunenzuzo yokubonakala kwebhrendi kunye nesizukulwana esikhokelayo esifanelekileyo.
FAQ
✔️ Yintoni usetyenziso lwe-injini yokukhangela (SEO)?
Injini yokukhangela, eyaziwa ngokuba yi-SEO (UkuSebenza kweeNjini zoPhando), yiseti yeendlela kunye nezicwangciso ezijoliswe ekuphuculeni ukubonakala kunye nokuhlelwa kwewebhusayithi kwiziphumo zenjini yokukhangela ezifana neGoogle.
✔️ Kutheni i-SEO ibalulekile?
Ukulungiswa kwe-SEO kubalulekile kuba inceda ukutsala umgangatho we-organic traffic kwiwebhusayithi yakho. Izikhundla eziphezulu kwiinjini zokukhangela zithetha ukubonakala ngakumbi kunye nethuba elikhulu lokutsala iindwendwe ezinomdla kwiimveliso okanye iinkonzo zakho.