Uyenza njani imali ngepodcast?

Uyenza njani imali kwipodcast? Ukuthetha ngokuphandle, uninzi lufumana i-euro eyi-0. Ngapha koko, iipodcasts ezininzi zinemali engalunganga ngenxa yokuba zichitha imali zithenga izixhobo kunye nokuhlawula iifizi zokubamba ngaphambi kokuba zenze idola enye.

Umsebenzi wokudala ofana nepodcasting ayenzi mali de abantu bakhethe ukukubukela. Kuthatha ixesha ukuba abaphulaphuli bagqibe kwelokuba uxabisekile. Ke ukuba ujonge ukuqala ipodcast kuba ufuna umvuzo kule veki, kuya kufuneka ufumane enye indlela yokufumana umvuzo.

Kweli nqaku, siza kuchaza indlela iipodcasts ukwenza imali, jonga indlela podcasters ephezulu-abafumana umvuzo wabo, uze uthethe malunga podcaster avareji kwenza. Kodwa kuqala, ndingathanda ukukubonisa olu qeqesho lweprimiyamu lukunika ciingcebiso zokuphumelela ishishini.

Yintoni ipodcast

Umbuzo wokuqala kumntu ongazange amamele ipodcast uthi: "Yintoni ipodcast?" » Igama layo alikuxeleli ngokukhawuleza ukuba yintoni, okanye yenza ntoni, ngoko ke impendulo elula yinkcazo esisiseko. Ukwenza lula, I-podcast yinkqubo yeaudio, njengeNtetho yerediyo, kodwa ubhalisa kwi-smartphone yakho kwaye umamele nanini na ufuna.

Kwinkcukacha encinci ngakumbi, ipodcast luluhlu lwelizwi elithethiweyo, iziqendu zeaudio, zonke zigxile kwisihloko okanye umxholo othile, njengokukhwela ibhayisekile okanye ukuqalisa. Ungabhalisela umboniso nge-app kwifowuni yakho kwaye umamele iziqendu nanini na ufuna kwii-headphones zakho, emotweni, okanye ngezithethi.

Nanku umzekelo wePodcast

Enye yezinto ezintle malunga neepodcasts kukuba zininzi iindlela zokuzichaza. Kodwa amagama ambalwa angundoqo achaza iziseko zepodcasting. Oko kukuthi, iipodcasts zigubungela phantse sonke isihloko, zihlala zisimahla kwaye zifunwa. Oku kuthetha ukuba nabani na unokufikelela kuyo, nangaliphi na ixesha, malunga nantoni na kwiiplatifti ezahlukeneyo, zonke simahla. Ukuyibeka emxholweni, ezi nkcazo zilula zenza iqhinga:

• Iipodcasts zingumxholo omanyelwayo ofana neenkqubo zikanomathotholo okanye ii-e-books.
• Bamalunga nantoni na yonke into, kanye indlela unomathotholo, iincwadi, umabonwakude okanye iimuvi eziphonononga ngayo yonke into phantsi kwelanga.
• Iipodcasts ziyafumaneka simahla kwidesktop nakwizixhobo eziphathwayo. Nabani na unokumamela ipodcast enoqhagamshelo lwe-intanethi kunye nee-headphones.

Iipodcasts zenza njani imali?

Zininzi iindlela zokwenza imali ngepodcast. Ezona podcasts ziphumeleleyo zisebenzisa iindlela ezininzi zokwenza imali, ke imali ivela kwiindawo ezininzi ezahlukeneyo.

Kutheni uguqula umvuzo wakho? Ngokhuseleko. Khawufane ucinge ukuba wonke umvuzo wakho uvela ekupapasheni ipodcast yakho kuYouTube, kodwa ngenye imini iYouTube iyasivala isitishi sakho. Ungalahlekelwa yiyo yonke into! Kukhethwa ke ngoko ukwenza imithombo emininzi yengeniso. Kweli nqaku ndikubonisa indlela ongayenza ngayo imali ngeePodcasts zakho.

1. Iinkxaso-mali

Indlela yokuqala yenza imali ngepodcast yinkxaso. Ukuxhaswa yeyona ndlela ixhaphakileyo yokuba iipodcasters zenze imali. Oku kuxa ipodcast ikhuthaza umxhasi ngexesha lomboniso. Mhlawumbi uziva imiboniso oyithandayo iplagi ababhengezi babo izihlandlo ezininzi kwisiqendu ngasinye. Isixa osifumana kumxhasi sixhomekeke kwinani lokukhutshelwa kweziqephu zakho. Abaxhasi bahlawula ngexabiso lewaka ngalinye (CPM). Amaxabiso aqala kwi- $18 ukuya kwi-50 yeedola ze-CPM, nangona iipodcasts ezidume kakhulu zinokufumana ngaphezulu.

Ungathengisa iintengiso zakho ngokwahlukileyo ngokuxhomekeke kwindawo ozibeke kuyo kwisiqendu sakho. Iintengiso zangaphambili zisasazwa ekuqaleni komboniso, ngokuqhelekileyo malunga ne-15 ukuya kwi-30 imizuzwana. Iintengiso zasemva zisasazwa ekupheleni kwenkqubo, kwakhona imizuzwana eli-15 ukuya kwengama-30. Zixabisa ngokufanayo kubathengisi.

Iintengiso eziphakathi zinika umdla ngakumbi kuba abaphulaphuli bayabanjwa ngelo xesha. Ngamanye amaxesha umxhasi uya kukunika iscript ukuba usifunde. Ngamanye amaxesha, umxhasi uya kukunika ukuguquguquka ngakumbi. Xa uqala ukuthengisa, sicebisa ukuba intlawulo $15 for pre-roll kunye iintengiso post-roll kunye $20 iintengiso mid-roll. Jonga i-podcast yenkxaso yokubala ukufumanisa ukuba yimalini onokuyibiza ngeentengiso.

2. Inkxaso ethe ngqo, kubandakanywa umxholo we-premium

Indlela yesibini eya yenza imali ngepodcast yinkxaso. Inkxaso ethe ngqo kuxa ucela abalandeli bakho ukuba bakuthumelele imali yokuxhasa umboniso wakho. Ukuba umxholo wakho kunye nobuntu bakho zilungile, baninzi abantu abaya kukunika iidola ezimbalwa ngovuyo ukuze uqhubeke nokuvelisa iziqendu.

Esi sesinye sezisombululo zokuqala esizicebisayo kwiipodcasters ezijonge ukwenza imali kumboniso wabo kuba kulula ukuseta. Eyona ndlela ilungileyo kukwenza i-akhawunti ye-Patreon kwaye wenze iphepha elichaza ukuba kutheni ufanelwe uncedo kunye nokunyusa imali. Ukuba awufuni ukusebenzisa iPatreon, unokongeza i iqhosha le-paypal okanye uvule iakhawunti yeStripe kwaye wongeze ifom umnikelo kwindawo yakho.

Indlela entle yokwenza abaphulaphuli bakho bakuxhase kukubavuza ngomxholo weprimiyamu. Unokuzihlawulisa ukufikelela kwangoko kwiziqendu, iziqendu zebhonasi, izixhobo ezikhutshelwayo, iingxoxo ezibukhoma, okanye ukufikelela kwiileta zeendaba kunye namaqela e-Facebook.

3. Iintengiso ezihambelanayo

Indlela yesithathu eya yenza imali ngepodcast lumanyano. Iintengiso ezidibeneyo zifana neenkxaso, kodwa endaweni yokuba uhlawulwe ngokukhuphela, uhlawulwa ngokusekelwe kwinto oyithengisayo kwelinye ishishini. Funda ngakumbi malunga nobulungu.

I-Audible inenkqubo edibeneyo ethandwayo ukuba abaninzi beepodcasters kunye ne-YouTubers bathatha ithuba. I-Audible ikunika ikhonkco elidibeneyo lokukhuthaza. Xa umntu esebenzisa ikhonkco lakho, ufumana ikhredithi yokuthengisa kunye zuza i-15 yeedola. Ukuba wenza imali ngeentengiso ezihambelanayo, qiniseka ukuba inkampani ikunika ikhonkco elilula ekulula ukuba ulithethe kunye nabaphulaphuli bakho ukuba baliqonde.

• I-URL yeNxulumano elungileyo : www.sponsor.com/your-name
• I-URL yeNxulumano embi: www.sponsor.com/63hgh22?=3mbo6

Nangona kunjalo, apha i-accelerator edibeneyo eyenza kube lula kuwe ukuba uphumeze kwaye uthengise ngentengiso ehambelanayo.

4. Iimveliso ezincedisayo

Indlela yesine eqhelekileyo yokwenza imali ngepodcast kukuthengisa iimveliso ezongezelelweyo. Oku kunokubandakanya izinto ezithengiswayo, iikhosi, iinkonzo zokubonisana, iincwadi, okanye ukufikelela kwimisitho ephilayo.

Xa kuziwa ekuthengiseni iimveliso zakho, awudingi ukuqhuba iziko lakho lokuhambisa. Ungasebenzisa inkonzo yokuthumela ngenqanawa okanye inkonzo yokuprinta-kwimfuno ukuthumela iiodolo kubathengi bakho. Ufuna nje indawo kwiwebhusayithi yakho ukuze baodole.

Iinethiwekhi zentengiso ezidumileyo

Akukho mathandabuzo ukuba inkxaso yepodcast yeyona ndlela inengeniso yemiboniso yokwenza imali. Zikwayenye yezona mithombo zilula zengeniso xa unesivumelwano nomxhasi. Ekuphela kwento ekufuneka uyenzile kukudlala iintengiso zakho kwipodcast yakho yokurekhoda ngokwesivumelwano sakho.

Ngapha koko, inkxaso yeyona ndlela inengeniso yokwenza imali kwipodcast yakho. Ngokutsho kwe-IAB kunye ne-PwC, abakhangisi bachithe i-678 yezigidi zeedola kwi-2019 kwaye baya kuchitha ngaphezu kwe-2020 yeebhiliyoni zeedola ngo-XNUMX. Uzifumana phi iidili zenkxaso? Ungathethathethana ngesivumelwano naye nawuphi na umxhasi, kodwa uninzi lweepodcasters ezintsha ziqala ngenkxaso nge-broker. Nazi ezinye iindawo zokufumana amaxabiso enkxaso:

• Adresultsmedia
• AdvertiseCast
• Midroll
• Iipodcorn

Ekuqaleni, awuyi kuba namandla okubiza iireyithi zakho. Nje ukuba uqalise ngokwenene ukwenza, abaxhasi baya kuqala ukuqhagamshelana nawe kwaye uya kuba nolawulo olungaphezulu koko ufumanayo.

Eyona podcasts ifumana umvuzo ophezulu

Kubalulekile ukukhumbula ukuba asisoze sazi ngokuqinisekileyo ukuba ipodcast yenza ntoni kuba imivuzo yayo ayifumaneki esidlangalaleni. Siyazi kuphela into abasixelela yona kunye nento esinokuyifumanisa kubo. Ngabanini bepodcast kuphela abazi kakuhle ukuba umboniso wabo wenza malini.

Kwakhona, njengalo naliphi na ishishini, iipodcasts zineendleko. Asazi ukuba abanini bepodcast bahlawula ntoni ukuze basasaze umboniso wabo, ke kunzima ukubala inani elisibambeleyo. ngokwenene entliziyweni: inzuzo. Ukuba ipodcast A ufumana $10/ngenyanga kunye $000/ngenyanga iindleko kunye ipodcast B ufumana i-$ 12 / ngenyanga kunye ne-$ 000 / ngenyanga kwiindleko, ibonisa ukuba A ngobuchule yenza imali eninzi.

Kodwa ezi ziimeko zemali ezahluke kakhulu. Singathanda ukwaphula iingeniso zabo (eyona nto igodukwa ngababuki zindwendwe), kodwa asinalo olo lwazi. Unaloo nto engqondweni, nanga amanye amanqaku data kwezinye podcasters eliphezulu-afumana ukukunceda uqonde into enokwenzeka.

• Amava kaJoe Rogan ufumana malunga ne-800 yeedola ngesiqendu ngasinye. Kwiziqendu ezintathu ngeveki, umboniso wakhe uzisa i-000 yezigidi zeedola ngenyanga. Usafumana i-9,6 yeedola ukuya kwi-16 yeedola ngenyanga ukusuka kuYouTube.
• I-Chapo Trap House inabathengi be-32, elilingana ne-$ 874 ngenyanga.
• Ingeniso yeSmart Passive kaPat Flynn ineepodcasts ezimbini. Eyona podcast yayo idumileyo ayithengisi iintengiso, kodwa kunye zenza ngaphezulu kwe-100 yeedola ngenyanga kwingeniso yomanyano.
• I-podcast yokugqibela ngakwesobunxele ine-11, esebenza kwi-$ 290 ngenyanga.
• Iqela leNyama encinci inabathengi abangama-10, elilingana ne $ 51 ngenyanga.
• Phakathi kweentengiso, ingeniso yeYouTube, kunye nengeniso yeTwitch, I-H3 Podcast izisa ngaphantsi kweedola ezingama-500 ngenyanga.
• IRinger yenza ngaphezulu kwe-15 yezigidi zeedola kwiintengiso zepodcast.

Ingakanani imali eyenziwa ziipodcasters eziqhelekileyo?

Ngalo lonke ixesha umntu esibuza ukuba "Ingakanani imali enokwenziwa ngababuchwephesha?" Eyona nto bayithethayo kukuba "Ingakanani i-podcaster enokuyenza?" » Usenokuba uceba ukusasaza inkqubo ethandwayo 10 yezigidi yokukhutshelwa, kodwa izakuthatha ixesha. Ngoko makhe sithethe ngamanani athile asebenzayo. Okokuqala, makhe senze uqikelelo olusengqiqweni.

Ingqikelelo 1

• Ubeka iintengiso ezintathu kwisiqendu ngasinye: i-ad-roll yangaphambili, i-ad-roll ad, kunye ne-post-roll ad.
• I-2% yabaphulaphuli bakho bayakuxhasa kwi-Patreon. Banikela $5/ngenyanga (esona sixa sixhaphakileyo somnikelo).
• I-1% yabaphulaphuli bakho baya kuthenga iimveliso besebenzisa ikhonkco lakho lokudibanisa inyanga nenyanga. Ixabiso lekhomishini nganye 15 $.
• I-0,05% yabaphulaphuli bakho bathenga ikhosi ye-intanethi rhoqo ngenyanga. Iindleko zekhosi 99 $.
• Upapasha iziqendu ezine ngenyanga. Kukho iiveki ezi-4,3 ngokobuchwepheshe enyangeni, kodwa sisebenzisa amanani angqukuva ukugcina izinto zilula.

Ngokusekwe kolu qikelelo ukuba unokukhutshelwa kwe-1000 ngesiqendu ngasinye, abaxhasi abakabinamdla kumboniso wakho okwangoku, kodwa usenokwenza imali.

• I-100 / inyanga kwi-Patreon inkxaso
• $ 150 / ngenyanga yokuthengisa lobulungu
• I-$ 495 / ngenyanga kwiintengiso zekhosi
• Iyonke = $ 745 / ngenyanga

Ingqikelelo 2

Ukuba unokukhutshelwa kwe-5 ngesiqendu ngasinye, uyakuqala ukufumana ukuthunyelwa. Uya kuba nako ukuhlawulisa malunga $000 CPM iintengiso.

• $1/ngenyanga kwiintengiso
• $ 500 / ngenyanga Patreon inkxaso
• I-$ 750 / ngenyanga kwiintengiso ezihambelanayo
• I-$ 2 / ngenyanga kwiintengiso zekhosi
• Iyonke = $ 4 / ngenyanga

Ingqikelelo 3

Ukuba une-10 yokukhutshelwa kwisiqendu ngasinye, abantu baya kuqala ukuqaphela umboniso wakho. Uya kuba nako ukuhlawulisa ngeenxa $000 CPM iintengiso.

• $6/ngenyanga kwiintengiso
• $ 1 / ngenyanga Patreon inkxaso
• I-$ 1 / ngenyanga kwiintengiso ezihambelanayo
• I-$ 4 / ngenyanga kwiintengiso zekhosi
• Iyonke = $ 13 / ngenyanga

Gcina ukhumbule ukuba la manani asekelwe kwiingqikelelo esidweliswe ngasentla. Imali oyifumanayo ngepodcasting kumthombo ngamnye wengeniso inokwahluka. Awunako ukuqalisa ipodcasting ngekhosi esele yenziwe kwi-intanethi. Unokufumana umxhasi wokukuhlawula i-CPM ephezulu kuba abaphulaphuli bakho badibana nezabo. Okanye unokuba nabaphulaphuli abaneepokotho ezinzulu abangakhathaliyo bekuxhasa kwiPatreon.

Shwa nkathelo

Siva umbuzo ngalo lonke ixesha "Uyenza njani imali ngepodcast?" Njengoko ubona, kukho iindlela ezininzi. Ngelixa uninzi lweepodcasters zifumana kancinci kakhulu ekuqaleni, ipodcasting inokuba ngumsebenzi onengeniso ukuba unamathela kuyo, ubandakanye abaphulaphuli bakho, kwaye uhlala usenza umxholo osemgangathweni.