Yintoni omele uyazi malunga nokudinwa kweentengiso?

Ngaba maxa wambi uziva ngathi wonganyelwe zizibhengezo zentengiso de ungabi namdla okanye ude ucatshukiswe zizo? Asinguwe wedwa ! Abathengi abaninzi baziva beluhlobo lokugcwala xa bejongene nokufumaneka kwemiyalezo yentengiso kubomi babo bemihla ngemihla. Emva koko sithetha "ukudinwa kwentengiso", into ekhulayo ekhathaza abathengisi.

• Kodwa sithetha ukuthini kanye kanye ngeli binzana?
• Kuvela phi oku kukhatywa kweentengiso ngabathengi?
• Ziziphi iziphumo zeempawu ezityala izigidi kwimikhankaso yazo?
• Kwaye abathengisi bazama njani ukulwa nokudinwa?

Kweli nqaku, sikumema ukuba ubone kucace ngakumbi kwi-ad fatigue. Izizathu zayo, iimpembelelo zayo, ukuguquka kweendlela zokuthengisa ukudibanisa kwakhona kunye nomthengi ... Uya kukwazi yonke into malunga nale nto eyenza abakhangisi ukuba baphinde bazihlaziye kwixesha ledijithali!

Yintoni i-ad fatigue?

Ukudinwa kwentengiso kubhekiselele ekwanelisekeni okukhulayo kwabathengi, ukwaliwa okanye ukungakhathali intengiso yemveli. Bahluthiswe kukubakho kwayo yonke indawo, abasahoyanga kwimiyalezo yentengiso yakudala. Ingqondo yabo ibonakala ngathi "uxhobile” ukuze sizikhusele kolu hlobo lugqwethekileyo lwenkuthazo yezorhwebo. Le nto ikhula ngokukhawuleza kunye nokwanda kweendaba zentengiso, ngakumbi kwi-intanethi. Ukujongana nayo yonke le nto, kubalulekile ukubeka isicwangciso se ukunciphisa oku kudinwa kwentengiso. Izinto ezininzi zichaza ukudinwa kwabathengi kunye neentengiso:

Oyena nobangela wokudinwa kuku ukugqithiswa kwimiyalezo yokuthengisa. Abathengi bahlala bejongene nayo: kumabonwakude, kunomathotholo, esitratweni, kwi-intanethi, njl. Oku kukho konke kwentengiso kwindawo esisingqongileyo kudala into egcweleyo. Ingqondo yethu iphelela ekuzikhuseleni ngokutyeshela ezi zivuseleli zigqithisileyo.

Enye into ecacisayo: ukunqongophala kobuntu bamaphulo amaninzi. Iintengiso ezifanayo zisasazwa kumntu wonke. Ngenxa yoko, abathengi abazazi ngokwabo kuyo kwaye baziva bexhalabile. Le ndlela ingenamkhethe yomeleza ukungakhathali ngokubanzi.

Ukudinwa kwentengiso kunokuchazwa ngu ukungabikho kwemvelaphi amaphulo amaninzi. Iintengiso ezininzi zibukeka zifana kwaye ziphendula ngezithembiso ezingenanto ezifanayo. Le miyalezo ephindaphindwayo iphela ukudinwa nokuvusa ukungakhathali. Abathengi bafuna ubutsha! Ekugqibeleni, ukusetyenziswa okukhulayo kwee-adblockers kuchaza oku kukhathala. Ezi zixhobo zihluza intengiso kwi-intanethi zisiqhelanisa nokukhangela kwindawo ngaphandle kwentengiso. Ukubuyela kwiintengiso zemveli ngoko kuba nzima.

Iziphumo kwiimpawu

Oku kukhula kwabathengi ukudinwa kunye neentengiso zemveli ziye iziphumo eziyingozi kwiimpawu abatyala imali eninzi kule lever. Amaphulo abo avelisa ingqalelo encinci kunye nomdla kunangaphambili. Ukuyeka kwabathengi kuxhaphake kakhulu, ngakumbi kwiwebhu apho kulula khona “zap” iifomathi zentengiso.

Le nto ibangela ukuba ukunyuka kwamathandabuzo : iingxoxo ezibekwe phambili azithathwa nzulu kwaye azithembeki kangako. Isishwankathelo, ukukhathala kwentengiso kunciphisa kakhulu ukusebenza kunye nembuyekezo kutyalo-mali lwamaphulo eemveliso. Ide yoyikise ukukwazi kwabo ukubetha iithagethi zabo. Intloko yokwenyani kubathengisi!

Sijongene nale meko ixhalabisayo, abathengisi khuphisana ngezimvo ukuchasa ukudinwa kwentengiso kunye nokuphinda uthabathe ingqalelo yabathengi. Sibona inani elikhulayo lamaphulo axhomekeke kwi-neuroscience kunye neuromarketing ukwandisa impembelelo yabo.

Le ukusetyenziswa kwentengiso ekujoliswe kuyo I-ultra personalized ikuvumela ukuba ujongane neprofayile nganye ngendlela efanelekileyo. Iibrendi nazo zixhomekeke kuyo umxholo onegama, ngokudibanisa umyalezo wabo ngendlela efihlakeleyo kumxholo ozonwabisa othandwa ngabathengi. Uburharha kunye nokubaliswa kwamabali kukuvumela ukuba umangalise kwaye yenza umxholo wentsholongwane. Iintengiso zomthonyama ezinefomathi efana nomxholo wokuhlela zidibana ngcono kwimbonakalo yomhlaba. Okokugqibela, ukhetho lwabaphembeleli lukuvumela ukuba udlale ngobunyani. Iingcali zisebenzisa obu buchule ukwenza imiyalezo yentengiso ibe nomtsalane ngakumbi.

Indlela yokunciphisa ukukhathala kweentengiso?

Ukudinwa kwentengiso yinto eyanda kakhulu kuluntu lwethu olunxibelelene kakhulu. Sihlaselwe yimiyalezo yentengiso imini yonke, sigqibela siphuhlisa uhlobo lokudinwa, nokungafunwa, phambi kolu bhengezo olugqithisileyo lwentengiso. Ukunciphisa oku kukhathala, izicwangciso ezininzi zinokuphunyezwa.

Okokuqala, kubalulekile ukunciphisa ukuboniswa kwethu kwizibhengezo kubomi bethu bemihla ngemihla. Oku kunokubandakanya izinto ezilula ezinjengokufaka isithinteli sentengiso kwibhrawuza yethu yewebhu okanye ukukhetha iprimiyamu, iinguqulelo ezingenantengiso zezicelo zethu esizithandayo. Ngokomzekelo, Ukusebenzisa iPremium yeYouTube okanye iSpotify Premium ikuvumela ukuba ukonwabele umxholo ngaphandle kweziphazamiso zentengiso, eziphucula kakhulu amava omsebenzisi.

Enye indlela kukukhetha ngakumbi ekusebenziseni kwethu imidiya. Endaweni yokutshintsha phakathi kwamajelo kamabonwakude arhwebayo, kutheni ungakhethi iinkonzo zokusasaza ezifunwayo okanye amajelo oluntu anekhefu leentengiso ezimbalwa? Ngokunjalo, ukutshintsha irediyo yesiqhelo ngeepodcasts okanye uludwe lokudlalwayo olulolwakho kunokunciphisa kakhulu ukuvezwa kwethu kwimiyalezo yentengiso.

Kukwabalulekile ukuba siqaphele imikhwa yethu yokusebenzisa kwi-intanethi. Iinethiwekhi zentlalo ziye zaba yimiboniso yokwenyani yentengiso. Ukunciphisa ixesha esilichitha kula maqonga okanye ukucoca rhoqo iindaba zethu kunokusinceda ukuba silawule ngcono umxholo esidibana nawo. Ngokomzekelo, Kwi-Instagram, ukulandela kuphela iiakhawunti ezinomdla ngokwenene kuthi kunokuba ziphembelele ezihlala zikhuthaza iimveliso zinokwenza umahluko omkhulu.

Okokugqibela, ukuthatha indlela enengqondo ngakumbi kwindlela esiyisebenzisa ngayo kunokusinceda ukuba silawule ngcono ukudinwa kwentengiso. Phambi kokucofa intengiso okanye ukuthenga imveliso ekhankanyiweyo kwiphulo, masithathe ixesha lokuzibuza ukuba siyayifuna ngokwenene na. Olu nqumamo lunokusisindisa kwizinto ezininzi ezithengwe ngokungxama kwaye kusivumele ukuba sixhathise ngcono uxinzelelo lweentengiso.

Ngokuphumeza ezi zicwangciso zahlukeneyo, kunokwenzeka ukunciphisa kakhulu ukuvezwa kwethu kwiintengiso kwaye ngaloo ndlela sinciphise ukudinwa okubangelwayo. Kuthatha umgudu obonakalayo kunye noqeqesho oluthile, kodwa iingenelo malunga nempilo yengqondo kunye nenkululeko yokuzikhethela zifanelekile.

Liliphi ikamva lentengiso?

Ngokunyuka kwamatshaneli kunye nophuhliso lwezithinteli zentengiso, icandelo lentengiso kufuneka libuyisele iindlela zalo zokusinda ekudinweni kwabathengi. Iingcali zixhomekeke ekuxhatshazweni kwedatha yabathengi nge I-AI kunye nokuthengisa automation ukunikezela ngemiyalezo eyenzelwe wena ngexesha elifanelekileyo. Ukunyuka kwabancedisi belizwi kwakhona kuvula amathuba amatsha okuhambisa iintengiso zeemeko kwimfuno.

Kodwa ngaphaya kokujolisa, kukunikela ukubandakanya amava brand ukuba iintengiso ziya kwenza umdla. Kunokuba bancome ukulunga kwemveliso, babonisa indalo yebhrendi ngendlela yokuyila. Ukusebenzisana kunye nobungakanani bexesha lokwenyani kuya kubaluleka ukubandakanya abathengi. Ngamafutshane, ikamva leleebrendi ezikwaziyo ukonwabisa kwaye ziyamangalisa ekujoliswe kuzo!

Shwa nkathelo

Intengiso ukudinwa yinto ekhulayo ukuba yonakalisa ukusebenza kwamaphulo. Abathengi, abafunwa kakhulu, baya bengakwazi ukungena kwimiyalezo yentengiso eqhelekileyo. Ukutsala umdla kubo, abathengisi baxhomekeke kwiifomati ezintsha kunye ne-ultra-personalization enkosi kwidatha. Ikamva leleebhrendi eziya konwabisa kwaye zibandakanye abaphulaphuli abajolise kubo ngezixhobo zokuyila kunye namava abandakanyayo.

Iintengiso kufuneka zivuse iimvakalelo ukuze zenze impembelelo. THE ucelomngeni luyavuselela kwiingcali kwicandelo!

FAQ

Umbuzo: Yintoni i-ad fatigue?

R: Ukudinwa kwentengiso kubhekiselele ekuncitshisweni kwengqwalasela kunye nokunkqaya iintengiso ezilandela ubhengezo olugqithisileyo. Ubuchopho buzikhusela ngokungaziboni izibhengezo zentengiso.

Umbuzo: Ziziphi iimpawu zokudinwa kweentengiso kumthengi?

R: Ukunciphisa umdla kwintengiso, ukuphepha komyalezo, ukucaphuka, ukuphuhliswa kokuchasana kwengqondo, kwaye ekugqibeleni, ukwehla kwimpumelelo yephulo.

Umbuzo: Yintoni ebangela ukwanda kwe-ad fatigue?

R: Ukwandiswa kweziteshi zentengiso, ukuphuhliswa kwedijithali, kunye nokungakwazi kwabakhangisi ukudala imiyalezo efanelekileyo kunye nobuchule.

Umbuzo: Iimveliso zinokulwa njani nokudinwa kweentengiso?

R: Ngokuthatha indlela yokuyila kunye nomxholo, usebenzisa idatha yabathengi, kunye nokuhambisa amava angenamthungo kwaye angaguqukiyo kuzo zonke iindawo zokuchukumisa.

Umbuzo: Ngaba kukho naziphi na izisombululo zetekhnoloji zokudinwa kweentengiso?

R: Ewe, ukukhangela kwamehlo kunye nokuthengisa nge-neuro kwenza kube lula ukuhlalutya ngokucokisekileyo ukusabela kwengqondo kwiintengiso. Idatha yokuziphatha ikwanceda ekuphuculeni imiyalezo ekujoliswe kuyo.

Umbuzo: Ngaba ukudinwa kwentengiso kutshabalalisa ikamva lentengiso?

R: Isetyenziswe kakuhle, iifomati ezintsha (imveli, iividiyo, njl.) kunye nedatha yabathengi yenza kube lula ukwenza amaphulo asasebenza kakhulu. Nangona kunjalo, iibrendi kufuneka zihlolisise indlela yazo.

Ndiyathemba ukuba eli nqaku liye lakuvumela ukuba uqonde kangcono i-ins kunye nokuphuma kokukhathala kwentengiso, into engenakuphepheka kwi-digital age. Ungalibazisi ukwabelana ngezimvo zakho kwizimvo! 😉 Kodwa ngaphambi kokuba ndikushiye, nantsi indlela yokudala umnikelo worhwebo ongenakuphikiswa.