Isicwangciso sokuThengisa isiqulatho

Le ukuthengiswa komxholo kukudala kunye nokusasazwa kwezixhobo zokuthengisa zedijithali ngenjongo yokwandisa ulwazi lwe-brand, ukuphucula i-rankings ye-injini yokukhangela, kunye nokuvelisa umdla wabaphulaphuli.

Iinkampani ziyisebenzisela ukondla amathemba kwaye uvumele ukuthengisa usebenzisa i-analytics yewebhusayithi, uphando lwegama elingundoqo kunye neengcebiso zeqhinga elijoliswe kuyo. Ukuthengisa umxholo ke ngoko sisicwangciso sexesha elide.

Kweli nqaku, ndikubonisa indlela yokuhlanganisa isicwangciso sokuthengisa umxholo. Kutheni ukuthengiswa komxholo kubaluleke kakhulu kwishishini? Kodwa ngaphambili, nalu uqeqesho olukuvumela ukuba uphucule yakho izinga lokuguqulwa kwivenkile yakho ye-intanethi.

🌿 Kutheni ukuthengiswa komxholo kubalulekile

Usenokuba ucinga ngokutsha ngomxholo wakho ngoku. Utshintsho olukhulu luphazamise phantse lonke ishishini. Ukuthengiswa komxholo akuyonto intsha.

Ifumene ukugqwesa kwiminyaka elishumi edlulileyo kwaye ukwamkelwa kwayo njengesicwangciso esibalulekileyo sikhula. Oku kuyinyaniso ngokukodwa ngokunxulumene ukuya "kukusilela" kwentengiso yemveli, ngoku engahoywayo kunokuba ibukelwe.

Ngoku ibala lokudlala lingaphezulu. Amashishini akufuneki atyale izigidi kwiintengiso ukuze aqatshelwe.

Endaweni yoko, banokusebenzisa ukuthengiswa komxholo ukwakha uluntu kwaye banikezele ngokuthatha okutsha okuqabulayo kwimiba emidala kubaphulaphuli babo.

Ukuthengiswa komxholo ibalulekile kuba abathengi bakho batsho njalo. Mhlawumbi kungekhona ngomlomo, kodwa izibalo kunye nedatha malunga nokuba abathengi bomxholo ongakanani abathengi bayalixhasa elo bango. Akukho mntu ufuna ukuthengiswa, kungakhathaliseki ukuba abaphulaphuli banjani. Bafuna ukwaziswa kunye nokuzibandakanya.

Baphendula kakhulu kwibali elibabonisa indlela yokoyisa imiceli mngeni yabo kunendlela eyomileyo, engadibaniyo enokudlala ngoloyiko. Abathengi bahlala befuna umxholo oxabisekileyo. Nazi amanyathelo okwakha isicwangciso sokuthengisa umxholo

✔ Inyathelo 1: Yenza iiprofayile zakho zobuntu eziphambili

Loluphi uhlobo lomxholo oludingayo? Umthengi wakho uya kukunceda uchaze abaphulaphuli bakho- imiceli mngeni yabo, imibuzo, iimfuno, kunye nohlobo lomxholo abathanda ukuwusebenzisa.

Amanyathelo ayo okuthenga akuxelela ukuba isiqwenga ngasinye somxholo kufuneka sifezekise ntoni.

✔ Inyathelo lesi-2: Qonda uhambo lomthengi wakho

Uhambo lomthengi lwenza imephu yenkqubo yokuthatha isigqibo somthengi xa ethenga kwaye kuya kukunceda uqonde ukuba yintoni umxholo oyifunayo. Iindidi ezahlukeneyo zomxholo zibhenela kubathengi abohlukeneyo kumanqanaba ahlukeneyo ohambo lwabo.

Ngokucwangcisa izigaba zakho zokuthenga, uya kuyiqonda ngcono inkqubo abathengi abajonga ngayo imveliso okanye inkonzo yakho.

Ngenxa yoko, uya kukwazi ukuphuhlisa isicwangciso somxholo othetha ngokuthe ngqo kubathengi, nokuba bakweliphi na inqanaba.

✔ Inyathelo 3: Yenza umxholo wakho wokuthengisa

Ukucwangcisa kunye nokudala umxholo omtsha malunga neemephu kunye neemetrics. THE kucinga kunye nokucwangciswa kwe-asethi kunokuba yenye yezona ndawo zinzima kwaye zibaluleke kakhulu ekudalweni komxholo.

Ukufumana inkuthazo xa ibetha, udinga indawo eyamkelekileyo kunye nokuzimisela kweqela lonke ukuzama izinto ezintsha.

Ikhalenda yokuhlela ayikuphela nje apho ulandelela khona, ulungelelanisa, kwaye wabelane ngomxholo wakho ozayo. Sisixhobo sobuchule esinceda iqela lakho ukuba liqhube iinkqubo ezidityanisiweyo ezibandakanya umxholo wakho.

Ukugcina ikhalenda yokuhlela kuqinisekisa ukuba upapasha umxholo wakho ngelona xesha lifanelekileyo kwaye iqela lakho lonke lilungelelaniswe malunga nemihla yokukhutshwa.

✔ Inyathelo lesi-4: Velisa kwaye ulungise umxholo wakho

Ukuba uqala ngomxholo wokuqala, okumgangatho ophezulu otyale imali ngexesha lokwenyani kwaye imali yokwenza, uya kufuna ukufumana okuninzi kwi-asethi nganye. Uyakufuna kwakhona ukuqinisekisa ukuba umxholo wakho uhlala usexesheni.

Umxholo ophelelwe lixesha, engasenamsebenzi, konakalisa ukuthembeka kwebrendi yakho. Ukuqinisekisa ukuba ufumana okuninzi kumxholo wakho wokuthengisa, khumbula ezintathu Rs :

Lungisa kwakhona: ayisiyondlela esebenzayo yokuhambisa umxholo omtsha, ikwayindlela ekrelekrele yokufikelela kumalungu abaphulaphuli bakho abonwabelayo ukusebenzisa umxholo ngeendlela ezahlukeneyo.

Abanye abantu obathengisayo banokuthanda iincwadi ze-elektroniki, ngelixa abanye bekhetha i-infographics, kwaye abanye bafunda ngcono kwizilayidi. Ukusika kunye nokudayiva kukuvumela ukuba ufikelele abantu abaninzi ngomzamo omncinci.

Phinda ubhale : nanini na xa i-asethi ibonisa ukusebenza okuphezulu rhoqo, yigcinele uhlaziyo lwexesha elizayo. Ekugqibeleni, inani lothethathethwano liya kuqala ukuhla, uphawu oluhle lokuba lixesha lokuhlaziya.

Ukuthatha umhlala phantsi : nowona mxholo ubalaseleyo awuhlali ngonaphakade. Ukuba isiqwenga somxholo sifuna uncedo ngaphaya kohlaziyo loyilo okanye uhlaziyo olulula, kusenokuba lixesha lokulususa.

Umxholo odlulileyo umhla wokuphelelwa kwawo wenzakalisa igunya kunye nokuthembeka kweshishini lakho, ulungisa wonke umsebenzi olungileyo owenziwe ngumxholo wakho.

✔ Inyathelo lesi-5: Qalisa kwaye ulungise isicwangciso sakho ukuthengiswa komxholo

Umxholo kwinqanaba ngalinye le-funnel kufuneka lilinganiswe ngokwahlukileyo. Ngapha koko, inqanaba ngalinye lineenjongo ezahlukeneyo. Nazi iimetrics ezisisiseko zokuqala, umbindi, kunye nomxholo wesiphelo:

Imilinganiselo yokuqala azinxulumananga ngqo nengeniso. Injongo yomxholo wakho wenqanaba lokuqala kukwakha ulwazi lophawu; yenza ukhetho lwebrand yakho; kwaye ufundise, ukonwabisa kwaye ubandakanye abaphulaphuli bakho.

Ukwabelana, ukukhutshelwa, kunye neembono zikuxelela ukuba umxholo wakho ufumana ingqalelo kwaye ukuba abantu bayayithanda into abayibonayo.

Iimetriki eziPhakathi neziqhubela phambili ezinje ngeefunnels, amathuba, kunye nokuhanjiswa kwengeniso kukunika ingqiqo malunga nendlela umxholo wakho uchaphazela ngayo izivumelwano.

Kwii-asethi zenqanaba eliphakathi, uya kufuna ukulinganisa ukuba umxholo wakho uvelisa njani umdla omtsha kwaye uchaphazela inzuzo yakho.

🌿 Iingcebiso zeQhinga lokuThengisa umxholo

Ukuphanda ukuba yeyiphi intengiso yomxholo kunye nendlela yokunyusa ihla ekuphumezeni isicwangciso sakho. Mhlawumbi sele unayo, kodwa iye yaphazanyiswa ngubhubhane.

Njengoko kukhankanyiwe, isicwangciso sakho sokuthengisa umxholo kufuneka sibe yi-nimble nokuba yintoni na. Uninzi lweziphazamiso aluqikeleleki, kodwa nazi ezinye izinto onokuzenza ngoku ukusebenzisa ukuthengisa umxholo ukuqhubeka nokuhlakulela unxibelelwano nabaphulaphuli bakho.

✔ Sebenzisa i-LinkedIn ukuxhasa umxholo wakho we-B2B yokuthengisa

I-LinkedIn iye yaqinisa isikhundla sayo njengendawo yentlalo yoluntu yamashishini e-B2B. Ukubaluleka kwayo kuxhaswa kukuba I-94% yeengcali Abathengisi be-B2B basebenzisa i-LinkedIn kwintengiso yomxholo.

Kodwa ungayisebenzisa njani i-LinkedIn ngempumelelo ngakumbi kwisicwangciso sakho sokuthengisa umxholo? I-LinkedIn ineenzuzo ngaphezu kwezinye iisayithi zemidiya yoluntu. Ezi zibonelelo ziyimfuneko namhlanje njengoko bezinjalo ngo-2019, kubandakanya:

Ujoliso olungcono

Ce ngubani omkhulu nge-LinkedIn, kukuba yindawo apho unokufumana khona abenzi bezigqibo kuwo onke amanqanaba enkampani. Unokujolisa ngokusekwe kuzo zombini izihloko zemisebenzi kunye nokubalwa kwabantu.

Kuzo zonke izigidi zayo zabasebenzisi, i-LinkedIn ide yaphule amanqanaba empembelelo, ikuvumela ukuba ugxile kwabo bagqiba isigqibo sokuthenga.

Kutheni ibaluleke ngakumbi ngoku? Kuba abantu basasebenzisa isiza kakhulu ukufumana iimpendulo kwiingxaki ezintsha - iingxaki ababengakhange baziqwalasele ukuza kuthi ga ngoku.

Cinga ngenkampani ngoku ekufuneka itshintshele kubasebenzi abakude. Baneengxaki ezininzi, kwaye iinkampani ezinokubanika iteknoloji inokuba yimpendulo.

✔ Ulungelelwaniso lwesicwangciso

Ngaphambi kokuba uqale ukuzama nantoni na entsha kwi-LinkedIn okanye uqalise, kufuneka uqinisekise ukuba indlela oyisebenzisa ngayo ihambelana nesicwangciso sakho somxholo.

• Kutheni uyisebenzisa? Ubunkokheli bezimvo, isizukulwana esikhokelayo, ulwazi?
• Uyisebenzisa njani ukuqhuba itrafikhi? Ufuna baye phi?
• Uya kusebenzisana njani nabathengi, amaqabane kunye neengcali zeshishini kwindawo? Kwaye kuya kukunceda njani ukufezekisa iinjongo zakho zokuthengisa umxholo?

✔ Ukuphucula ukuthengiswa komxholo kwi-e-commerce

Abathengisi be-E-commerce ngoku bakwiphenyane elitsha. Nangona babeneendawo ezibonakalayo, imfuno yokuthenga kwi-intanethi ngoku kuphela kwejelo labaninzi.

Ngelixa kunokubonakala ngathi i-e-commerce kunye nentengiso yomxholo ayidibanisi, abathengisi abaninzi be-intanethi bayayisebenzisa. Baye bafumanisa ukuba ukwenza umxholo wohlobo lwabo lwe-e-commerce kunokukhokelela kwimpumelelo.

Oku kuyinyani nakwi-B2B e-commerce. I-B2B e-commerce kulindeleke ukuba ifikelele I-1,8 yeebhiliyoni zeedola ngo-2022. Kutheni oku kukhula, okunokuthi ngenene ukodlula i-B2C e-commerce?

Oku kungenxa yenguquko yomthengi we-B2B. Bangabantu bomthonyama bedijithali kwaye bayakuxabisa ukukhululeka kokuthenga kwi-intanethi kwaye bafuna umxholo wokuxhasa izigqibo zabo zokuthenga.

🌿 Vavanya ukusebenza kwesicwangciso sakho

Ngoku sele sixoxile ukuba yintoni ukuthengiswa komxholo kunye nendlela yokuyiphumeza, lixesha lokuthetha malunga nendlela onokulinganisa ngayo ukusebenza kwayo.

Nje ukuba ube nesicwangciso esenza ingxolo kwaye ukhupha umxholo onentsingiselo, okumgangatho ophezulu, kufuneka unikele ingqalelo kwezi metrics zokusebenza komxholo.

✔ Chaza ii-KPI zentengiso yomxholo

Xa uchaza izikhombisi zakho zokusebenza eziphambili (KPIs) kwimizamo yokuthengisa umxholo, yahlukile ekuphenduleni umbuzo we-ROI.

Ii-KPIs zijolise kwicala lokusebenza lokuthengisa umxholo. Owona mba ubalulekileyo we-KPIs yeyakho " Ngoba ". Kutheni usenza lento uyenzayo? Yile nto abantu abayithengayo-hayi le uyenzayo. Nazi ezinye ii-KPIs ekufuneka uziqwalasele:

Ukulinganisa impembelelo yomkhankaso wokuthengisa umxholo kwimveliso yeqela lakho lokuthengisa: ngaba iqela lakho lokuthengisa liyaqonda iinjongo zephulo kwaye kutheni liza kubabonelela ngezikhokelo? Ukuba unodibaniso loqhagamshelo apha, izikhokelo aziyi kujika zibe yinguqulelo.

Ukuqonda ipesenti yabathengi abaveliswa yintengiso: ukwazi ukuba yeyiphi ishishini elitsha eliye laphunyelelwa ngokuthengisa umxholo kubonisa impembelelo yalo.

Ixesha lokuVeliswa kweNgeniso: iphulo lifuna ixesha elingakanani ukwenza umdla? Ukuba ixesha libonakala lide, ufuna umxholo (oko kukuthi isisombululo sakho sokuthenga umjikelo ubude, ngaba uye wakha ungxamiseko kwiphulo lakho?).

Iindleko zokufunyanwa koMthengi (CAC): ukubala i-CAC yephulo ngalinye kunika ulwazi oluphambili malunga nendlela yokulungelelanisa imisebenzi ukuyinciphisa.

Zeziphi izalathi zemetric zovavanyo lomsebenzi?

Emva kokuchaza ii-KPIs, kufuneka uthathele ingqalelo ezi metrics zingundoqo:

✔ Ukugcwala

Jonga kubasebenzisi, ukujonga iphepha kunye nokujongwa kwephepha elilodwa kwi-Google Analytics.

Fumana apho i-traffic yakho ivela khona kwaye wenze utshintsho ngokusekelwe kuloo nto. Umzekelo, ukuba i-traffic traffic ivela kwiphepha lakho le-Pinterest, kuya kufuneka ucinge ngokuphuhlisa umxholo omninzi wesayithi.

✔ Ukuguqulwa

Ngaba umxholo wakho uvelisa iinguqulelo? Ngumbuzo olula, kodwa hayi impendulo emgceni. Uyabona kwitrafikhi ukuba umxholo wakho ufumana ingqalelo ngakumbi, kodwa benza ntoni ngokulandelayo?

Gqiba indlela onokuthi ubophe ngayo uguqulo, nangona uluchaza, kumxholo wokuqonda indawo yayo yempembelelo.

✔ uthethathethwano

Izithuthi zigqwesile; uthethathethwano lungcono. Uthethathethwano lwenzeka xa abantu bechitha ixesha elininzi kwindawo yakho kunye nenani lamaphepha abawajongayo ngexesha lotyelelo. Ezi zizo zonke iimethrikhi onokuzifumana kwi-Google Analytics.

Enye into yothethathethwano yinto oyenzayo kwimidiya yoluntu. Ngaba umxholo wakho uvelisa iimpendulo, kuyabelwana ngayo kwaye kuphawulwe ngayo ? Okukhona kusenzeka oku, kokukhona kunokwenzeka ukuvelisa itrafikhi ethembekileyo.

✔ SEO

Uluhlu lokukhangela lwe-Organic luyimfuneko kwisicwangciso sokuthengisa umxholo ophilileyo.

Amagama angundoqo abalulekile kuba yindlela abaphulaphuli bakho abakhangela ngayo iimpendulo. Kufuneka ubeke iliso rhoqo ukusebenza kwegama lakho elingundoqo, kuquka indawo yakho yangoku kwigama ngalinye elingundoqo ojolise kulo.

Ubuncinci yijonge rhoqo ngeentsuku ezili-30. Jonga apho uhla unyuka kwaye ufumanise ukuba kutheni. Kukwabalulekile ukukhulisa umxholo ngamnye, kuquka ukuba nemethadatha echanekileyo, kunye negama elingundoqo elilungileyo / umlinganiselo womxholo.

✔ Igunya

Igunya akulula ukulilinganisa, xa lithelekiswa namanye amanyathelo achaziweyo. Injongo kukuba iwebhusayithi yakho ibe namandla igunya lommandla (DA), inani eliphakathi ko-1 kunye ne-100. Okukhona amanqaku aphezulu, kokukhona anegunya elikhulu.

IGunya loKwakha liphucula i-SEO kunye nokuguqulwa kwaye lilinganiswa nguGoogle. UGoogle ujonga izinto ezinje kukunika yeendawo ezine-DA elungileyo, kunye nobungakanani bomxholo okwabelwana ngawo, apho uGoogle angawuqwalasela njengomzekeliso womgangatho womxholo.

🌿 Imibuzo Ebuzwa Rhoqo kwintengiso yoMxholo

Xa usebenza ngeempawu kwindawo yoshishino, kukho imibuzo embalwa efika ngokuphindaphindiweyo. Yintoni ukuthengisa umxholo? Kutheni ibalulekile nje? Ngubani ofanele akhathalele? Kufuneka benze ntoni ngaloo nto.

Oku kundikhumbuza indlela yobuntatheli yakudala yokuphendula ukuba ngubani? Intoni ? Nini ? Okanye ? Yantoni ? kwaye njani? imibuzo ukuya emazantsi ebali ngalinye elilungileyo. Ke nali ilinge lam lokuphendula le mibuzo ibalulekileyo.

✔ Kutheni ukuthengiswa komxholo kubalulekile?

Ukuthengiswa komxholo kubalulekile kuba ihlabathi litshintshile kakhulu ukususela oko saqala ukuthwala lonke ulwazi kwi-intanethi. Yongeza koko ukukwazi ukunxibelelana nabani na emhlabeni nangaliphi na ixesha, kunye neenethiwekhi zentlalo kunye neeselfowuni zethu.

Intengiso yemveli yaphukile. Iintengiso zikamabonwakude ziya zityeshelwa ngakumbi. Intengiso ayisebenzi kubashicileli okanye iimpawu kuba sifundiswe ukuba singayihoyi.

Iimveliso zifuna indlela entsha yokunxibelelana nabaphulaphuli babo. Indlela esebenzayo kukudala ngokuqhubekayo umxholo ofunwa ngabantu. Kukuthengisa umxholo.

✔ Ngubani omele akhathalele ukuthengiswa komxholo?

Abathengisi bedijithali abanobuchule bonke kufuneka baqonde ukubaluleka kokuthengiswa komxholo.

Bafanele bakwazi ukuyichaza, bakwazi ukuchaza ukuba kutheni ibalulekile ehlabathini yanamhlanje yedijithali + yentlalo + yeselula. Kufuneka bakwazi ukuxoxa ngendlela yokwenza oku kwimibutho yabo.

✔ Yeyiphi eyona mpazamo inkulu eyenziwa ngabathengisi bomxholo?

Eyona mpazamo inkulu eyenziwa ngabathengisi kukucinga ukuba eli lelinye nje iqhinga apho ungazikhuthaza khona. Siyenze ngentlalontle.

Njengoko i-Linkedin, i-Facebook kunye ne-Twitter zavela, ii-brand zaqala ukuqhuba iintengiso ezifanayo ezindala ezazizisebenzisa kwiitshaneli eziqhelekileyo.

Kodwa amajelo eendaba ezentlalo anjengemibhobho yamanzi. Ngumxholo ophembelela unxibelelwano lwentlalo. Umxholo abantu abafuna ukuwudla kwaye babelane ngawo.

Abaninzi abathengisi bacinga ngokwemikhankaso kunye nokukhushulwa. Xa abaphulaphuli babo befuna amabali - ukuzonwabisa okubenza bahlakaniphe, babenze bahleke okanye babakhuthaze ngandlela-thile. Iibrendi ezisebenzayo zirhoxa kwimbali.

✔ Ingaba uphawu lungaqala njani kwintengiso yomxholo?

Iimveliso zihlala ziqala ngenxa yokuba zibona iinzame zabo zokuthengisa zihlupheka kwaye babona abo bakhuphisana nabo bethatha izikhundla eziphambili njengabapapashi kwiimarike zabo.

Iimveliso kufuneka ziqale ngokuzama ukuqonda ukuba ngubani abazama ukufikelela kubo kunye nendlela i-brand yabo enokunceda ngayo abo bajoliswe kubo. Kuya kufuneka uqale uchonge imibuzo abanayo abathengi bakho, umxholo abawusebenzisayo kunye neendawo abazixhoma kwi-Intanethi.

Emva koko, qala ukuphuhlisa isicwangciso sokunceda umxhasi ukuba ahlangabezane neemfuno zabathengi ngomxholo - ohanjiswa rhoqo, kuzo zonke iziteshi kunye neentlobo ezininzi.

✔ Ingaba uphawu kufuneka lungene nini kwintengiso yomxholo?

Ishishini ngalinye, nokuba lingakanani na okanye ingeniso, kufuneka lenze oku. Ngaphandle koko, basengozini yokuphulukana nesabelo semarike ngokulahlekelwa yi-mindshare kubakhuphisana nabo.

Ungaqala nge kancinci kangangeentsuku ezingama-30. Singakuvuyela ukukunceda. Kwiintsuku ezingama-90, unokuba yinkokeli kwizihloko ezithile. Ngonyaka, unokuqalisa ukubona imbuyekezo kutyalo-mali lwakho. Okanye kwamsinyane kuxhomekeke kwindlela obaleka ngayo.

Kwiminyaka engama-3-5, iinzame zesicwangciso sakho sokuthengisa umxholo unokuba ngumthombo omkhulu wexabiso eliziswa ngumbutho wokuthengisa kwi-brand.

✔ Ziziphi izithintelo eziqhelekileyo kwimpumelelo ngolu hlobo lokuthengisa?

Izithintelo eziqhelekileyo kwimpumelelo, ngaphandle koloyiko kunye nokungabi nasibindi sokutshintsha, yinkxaso yobunkokeli evela phezulu.

Ukuthengiswa komxholo kufuneka kube linyathelo elikhokelwa bunkokeli kwinkampani. Into elandelayo iqhelekile izakhono. Uqeqesho kunye nokuxhotyiswa ngenye yeembopheleleko eziphambili zomthengisi womxholo kuba umxholo udalwa kulo lonke umbutho.

Okokugqibela, iimveliso zidinga itekhnoloji yokulawula ukuhamba komxholo phakathi kwabasebenzi babo kunye nawo onke amajelo abawalawulayo. Le kuphela kwendlela yokuthengisa umxholo ukukala ishishini ngokubanzi.

✔ Uyoyisa njani imiqobo yokuThengisa umxholo?

Amaqhinga okunceda iibrendi zisuse zibandakanya uvavanyo olukhuphisanayo okanye ukumamela kwezentlalo ukufumanisa ukuba ibhrendi yakho iphulukana nesabelo semarike apho ibalulekileyo - kwiwebhu yedijithali, yentlalontle kunye neselula. Ukongeza, iibrendi kufuneka zijonge uluhlu lwazo lomxholo kwaye zibone ukuba ziqhuba kakuhle na.

Okokugqibela, abathengisi kufuneka baphambukise utyalo-mali kude kumaqhinga angasebenziyo. Oku akuthethi ukuba iintengiso ziya kuze ziphele. Kodwa sibona iibrendi ezininzi ziphambukisa utyalo-mali lwazo ukusuka kwiintengiso ezihlawulelwayo ukuya kwintengiso yomxholo.

✔ Kufuneka lenze ntoni ishishini ukuze liphumelele ngesicwangciso sayo sokuthengisa umxholo?

Eyona nto ibalulekileyo yokuthengisa umxholo oyimpumelelo yinkcubeko yomthengi-egxile ekufuneni ukuhlangabezana neemfuno zabathengi bayo. Yiloo nto "injongo ephezulu" oko kuhambelana nabathengi.

Sikrelekrele ngokwaneleyo ukubona kwiibhrendi ezizama ukwenza ngathi sifuna ukuba luncedo endaweni yokuthengisa.

Into yesibini kukwazi ukwenza umxholo obandakanyayo ophendula eyona mibuzo ibalulekileyo yabathengi bakho.

Iibhrendi ezikwaziyo ukunqumla yonke isiphithiphithi kunye nengxolo kuluntu lwethu oluzele lulwazi ayizizo ezinohlahlo lwabiwo-mali olukhulu, okanye eyona arhente idumileyo yentengiso.

Luphawu olunokwenza umxholo othimba ingqalelo yethu, kwinqanaba lomntu, ophumelele iintliziyo neengqondo zabaphulaphuli abanqwenelayo.

Into yesithathu lushishino. Ukuthengiswa komxholo okusebenzayo kuhlala kuphinda kuphindaphinde iingcamango ezininzi. Ngoko ke kufuneka iqhubeke. Uninzi lwezinto ozizamayo aziyi kuphumelela. Kodwa ukusilela ngakunye kunika ingqiqo kwinto esebenzayo.

Kwaye loo moya usisiseko sokwenza umxholo wempumelelo ofikelela kubantu abaninzi kunokuba ubucinga ukuba unakho.

✔ Liliphi ikamva lolu hlobo lokuthengisa?

Amashishini kufuneka acwangcisele ikamva. Ke kufuneka silungele umxholo wokonwabisa, ezibonakalayo kunye nolonwabo ezinokuvela.

Ikamva lokuthengisa umxholo kukunxibelelana kwabantu ngakumbi. Uya kubona iibrendi zingena kubasebenzi bazo ukufikelela kubathengi, rhoqo ngemidiya yoluntu. Namhlanje, iibrendi ziqesha abadlali.

Uya kubona iibrendi zisenza umxholo wevidiyo omninzi, kunye nokuxhasa umxholo oqhele ukwenziwa ziinkampani zolonwabo.

Ukugqama, iibrendi ezininzi ziqala ukwakha izindlu zemveliso ukwenza ukonwabisa, nokuba nomxholo ohlekisayo. Khawufane ucinge ukuba uhlobo lweB2B?

🌿 Shwa nkathelo

Ekupheleni kweli nqaku, siyaqonda ukuba ukuthengiswa komxholo ngoku kubalulekile kuso nasiphi na isicwangciso sedijithali esijolise ekusebenzeni ngempumelelo. Nokuba ziibhlog, ii-ebooks, iipodcasts okanye iividiyo, umxholo unceda ukondla abaphulaphuli bakho kwaye ubakhokele ekuthengeni.

Kodwa impumelelo kwintengiso yomxholo ifuna indlela kunye nokuhambelana kwimveliso ye-asethi. Ukuhlalutya idatha yakho, ukuchonga izihloko ezithembisayo, ukwandisa umxholo wakho kunye nokunyamekela i-SEO yakho ngamanyathelo aphambili.

Ngaphezu kwako konke, kubalulekile ukwamkela ingqiqo ye uvavanyo oluqhubekayo & ukufunda ukuchonga iifomathi kunye nemixholo evelisa olona guqulelo luphezulu. Ukuthengiswa komxholo kufuneka ngaphezu kwakho konke kuqhutywe yidatha kwaye kungekhona nge-intuition.

Ndiyabulela kule ndlela yenzululwazi egxile kwiimfuno zabathengi, akukho mathandabuzo ukuba iinyanga kunye neminyaka ezayo iya kuqinisekisa indawo ephambili yomxholo ngaphakathi kwezicwangciso zentengiso yedijithali. Ukubalisa amabali kusenekamva eliqaqambileyo phambi kwakho!

Kodwa phambi kokuba ndikushiye, ndikushiya nale nto uqeqesho lweprimiyamu ekuvumela ukuba ureferensi ngcono iwebhusayithi yakho okanye ivenkile ye-intanethi.

Yabelana nathi ngamava akho kumazwana.