Izixhobo ezibalulekileyo ze-SEO ze-SEO

Ihlabathi le-SEO lihlala liguquka. Unyaka ngamnye uzisa iindlela ezintsha, ukutshintsha i-algorithms kunye nezixhobo ezivelayo. 🚀 Ukuze uhlale ukhuphisana, Kubalulekile ukulindela izinto ezibalulekileyo zexesha elizayo zereferensi yendalo ngoku. Kuya kufuneka ucinge malunga nezixhobo eziyimfuneko ze-SEO kuba zininzi Iimpazamo ze-SEO kufuneka ziphetshwe ngokupheleleyo. Ezi zixhobo ziya kukuvumela ukuba wenze i Uhlalutyo olupheleleyo lwe-SEO yakho. Ukwenza oku, buza imibuzo ethile:

• Yintoni eya kuba zizixhobo ezibalulekileyo zokwandisa ukubonakala kwakho kunye nokutsala abantu abaninzi?
• Indlela yokuthatha ithuba kwizinto ezintsha zamva nje?

Kweli nqaku, ndiza kutyhila kuwe ukhetho olukhethekileyo lwezisombululo oza kuzisebenzisa namhlanje ukulungiselela i-SEO yangomso. Uya kufumanisa ezona zixhobo ziphambili zokuphicotha iwebhusayithi, ukufumana amagama angundoqo afanelekileyo, ukukhulisa amaphepha akho, ukulawula i-backlinks yakho nokunye okuninzi. Ndiyabulela kule ngcebiso ephilileyo, uya kuba nawo onke amakhadi esandleni ukuze uphume ngokuchasene nokhuphiswano ngo-2024. Isayithi lakho liya kunyuka liye phezulu kwiinjini zokukhangela kunye nokutsala i-avalanche yeendwendwe ezifanelekayo. Lungiselela uku ube yingcali ye-SEO isizukulwana esitsha!

1. SEO Audit Tools

Ukwenza uphicotho olupheleleyo lwe-SEO kwindawo yakho linyathelo lokuqala elibalulekileyo. Ezi zixhobo zihlalutya nzulu yonke imiba yobugcisa kunye nomxholo wokufumanisa imiba.

✔️ SEMrush

SEMrush yenye yeenkokeli ezingenakuphikiswa kwimarike yezixhobo ze-SEO. Ukuthandwa kwayo kuchazwa ngobutyebi bewebhusayithi yophicotho kunye neempawu zokuhlalutya. Ingxelo yayo ebanzi ikuvumela ukuba ufunde nzulu ubuchwephesha bendawo, ukwenziwa kwesemantic kunye namagama angundoqo ekujoliswe kuwo, ukubonakala kwimibuzo, iqhinga le-backlinks, njalo

Isixhobo sikwagqwesa kuhlalutyo oluneenkcukacha lokukhuphisana, kunye neenkcukacha ezicacileyo kumagama angundoqo kunye nezicwangciso zesayithi ngalinye elikhuphisanayo. Ngokudibanisa olu lwazi kwindawo yayo kunye nabo bakhuphisana nabo, sifumana umbono we-360° ibaluleke kakhulu ekuchazeni isicwangciso sakho se-SEO. Enkosi kolu hlalutyo lunzulu, I-SEMrush isazakuba ngo-2024 isixhobo esibalulekileyo sayo nayiphi na ingcali ye-SEO enqwenela ukuphicotha kunye nokunyusa i-SEO yesiza sabo okanye abo baxumi babo.

✔️ Ukukhwaza isele

Xa kuziwa kuphicotho olunzulu lwesakhiwo sobugcisa bewebhusayithi, Ukukhwaza uFrog sisixhobo sokubhekisela. Umkhangeli wayo uhlalutya iphepha ngalinye lesayithi ukufunda ikhowudi yemvelaphi.

Iya kubhaqa zonke iingxaki ezinokwenzeka kunye nokwenza ngcono: amaphepha aneempazamo, ulwalathiso olubi, iithegi ezingekhoyo, iingxaki zesantya, imifanekiso engalungiswanga, njl. Isele elikhwazayo lize livelise ingxelo eneenkcukacha ekuvumela ukuba wenze njalo lungisa zonke ezi ziphene ziyingozi SEO elungileyo. Enkosi kolu phicotho lunzulu lobuchwephesha, siqinisekisa ukuba isiza silungelelaniswa ngokugqibeleleyo kwaye siyahambelana nezona zenzo zilungileyo.

Idityaniswe nezixhobo zophicotho lomxholo njenge-SEMrush, iFrog eScreaming ibonelela ngohlalutyo olubanzi lwe-SEO. Ngo-2024, esi sixhobo sisaya kuba yintsika ebalulekileyo ye-SEO yezixhobo zobugcisa zale mihla.

✔️ Google Search Console

Nangona incinci kunesoftware yomntu wesithathu, Khangela ikhonsoli ihlala isisixhobo esibalulekileyo kwi-SEO toolbox. Inikezelwe ngokuthe ngqo nguGoogle, ibonelela ngokufikelela kwidatha yesandla sokuqala kwisalathiso sendawo kunye nokusebenza.

Ngokukodwa, unokubonisana ngexesha langempela inani lamaphepha afakwe kwi-indexed, naziphi na iimpazamo ezifunyenwe yiGooglebot, i-backlinks ekhomba indawo okanye i-traffic ye-organic jikelele kunye negama elingundoqo. Ulwazi oluninzi lweqhinga lokuvavanya impilo ye-SEO yesayithi. Ngaphandle kokusebenza kwayo okulinganiselweyo, i-Console yoPhendlo iyaqulunqa izalathisi eziphambili leyo yonke i-SEO idinga kwi-toolkit yabo. Idityaniswe nezixhobo ezibanzi ngakumbi njenge-SEMrush, ngo-2024 isaza kubonelela ngombono othembekileyo wempilo yendawo ngokwembono kaGoogle.

2. Izixhobo zoPhando lwegama elingundoqo

Fumana i amagama angundoqo alungileyo ukujolisa isiseko se-SEO. Ezi zixhobo zenza ukhangelo lube lula ngokucebisa imibuzo edumileyo enxulumene nesihloko.

✔️ Isicwangcisi segama elingundoqo likaGoogle

I-Google Keyword Planner sisixhobo sokucwangcisa igama elingundoqo elinikezwa nguGoogle. Ivumela abakhangisi ukuba bakhangele amagama angundoqo afanelekileyo kwimikhankaso yabo yentengiso kwiiNtengiso zikaGoogle. Isixhobo sibonelela ngolwazi malunga nomthamo wokukhangela wenyanga, ukhuphiswano, kunye neebhidi eziqikelelweyo zegama ngalinye elingundoqo. Isicwangcisi segama elingundoqo likaGoogle sinokusetyenziswa uku:

Fumana amagama angundoqo amatsha: Faka igama elingundoqo okanye ibinzana elichaphazelekayo kwishishini lakho, kwaye isixhobo siya kukunika uluhlu lwamagama angundoqo ahambelanayo kunye nedatha kwivolumu yokukhangela, ukhuphiswano, kunye neebhidi eziqikelelweyo.

Fumana imibono yeqela leentengiso: Isixhobo sinokucebisa amaqela eentengiso ngokusekelwe kumagama angundoqo owafakayo. Oku kunokukunceda uququzelele amaphulo akho entengiso ngokufanelekileyo.

Vavanya ukhuphiswano: I-Google Keyword Planner inikezela ngolwazi olukhuphisanayo kwigama ngalinye elingundoqo. Oku kunokukunceda ukuba ubone ukuba igama elingundoqo likhuphisana kakhulu okanye libonisa amathuba kwishishini lakho.

✔️ Isixhobo somlingo seSemrush esingundoqo

I-Semrush Keyword Magic Isixhobo sisixhobo sophando segama elingundoqo elinikezwa nguSemrush, iqonga lokuhlalutya idatha ye-intanethi. Esi sixhobo senzelwe ukunceda abathengisi kunye nabanikazi bewebhusayithi bafumane amagama abalulekileyo kwi-SEO yabo kunye nezicwangciso zokuthengisa umxholo. Nazi ezinye iimpawu eziphambili zeSemrush Keyword Magic Tool:

Uphando lwegama elingundoqo: Ungangenisa igama eliphambili eliphambili okanye ibinzana kwisixhobo, kwaye liya kuvelisa uluhlu lwamagama abalulekileyo anxulumeneyo. Inika iingcebiso ezisekelwe kumdlalo ochanekileyo, umdlalo obanzi, kunye nomdlalo osondeleyo.

Iinkcukacha zegama elingundoqo: Isixhobo sinika ulwazi malunga nomthamo wokukhangela wenyanga, ubunzima bokukhuphisana, ixabiso eliqikelelweyo ngokuchofoza (CPC), kunye nezinye iimetriki eziphambili zegama ngalinye elingundoqo.

Ukucoca kunye nokuhlelwa kwamagama angundoqo: Unokucoca amagama angundoqo ngokusekelwe kwiikhrayitheriya ezahlukeneyo ezifana nomthamo wokukhangela, ubunzima bokhuphiswano, kunye neCPC eqikelelweyo. Oku kukuvumela ukuba ufumane amagama aphambili ahambelana neenjongo zakho.

Uhlalutyo lokhuphiswano : Isixhobo sikuvumela ukuba uhlalutye amagama angundoqo asetyenziswe ngabakhuphisana nabo. Unokwazi ukuchonga amagama angundoqo abajolise kuwo kwaye ufumane imibono yokuphucula isicwangciso sakho se-SEO. I-Semrush Keyword Magic Isixhobo sisixhobo esinamandla sophando lwegama elingundoqo, esinika iimpawu eziphambili zokunceda abathengisi bafumane amagama abalulekileyo kwi-SEO kunye nemikhankaso yokuthengisa umxholo.

✔️ Gqibisa

I-Übersuggest sisixhobo sophando segama elingundoqo eliziswe kuwe nguNeil Patel, ingcali yokuthengisa idijithali. Esi sixhobo senzelwe ukunceda abanini bewebhusayithi kunye nabathengisi bafumane amagama abalulekileyo kwi-SEO yabo kunye nesicwangciso sokuthengisa umxholo. Isebenza ngokufanayo nangaphambili.

I-Übersuggest sisixhobo esiluncedo sophando lwegama elingundoqo, inikezela ngeempawu eziphambili zokunceda abanini bewebhusayithi kunye nabathengisi bafumane amagama abalulekileyo kwi-SEO yabo kunye nemikhankaso yokuthengisa umxholo.

3. Izixhobo zokulandelela indawo

Izixhobo zokulandelela isikhundla se-SEO yisoftware elandelela izikhundla zewebhusayithi yakho kunye nabakhuphisana nabo kwiziphumo zokukhangela amagama angundoqo athile. Nazi ezinye zezona ndawo zidumileyo zokulandelela indawo:

✔️Google Search Console

Ikhonsoli ye Khangela yeGoogle sisixhobo sasimahla esinikezwe nguGoogle esivumela abanini bewebhusayithi ukuba babeke iliso kwaye bakhulise ubukho bendawo yabo kwiziphumo zokukhangela zikaGoogle. Nazi ezinye zeempawu eziphambili zikaGoogle Search Console. Ungangenisa imephu yesayithi yakho yeXML kwiGoogle Search Console, eyenza kube lula kuGoogle ukufumana kunye nesalathiso samaphepha kwindawo yakho.

I-Google Search Console ibonelela ngedatha malunga nendlela isayithi yakho eqhuba ngayo kwiziphumo zokukhangela zikaGoogle. Ungabona inani leempembelelo, ucofa, unqakrazo-ngokudlula izinga (CTR), kunye nesithuba esiphakathi kwendawo yakho yamagama angundoqo ahlukeneyo. Ukusebenzisa esi sixhobo, unokujonga ukuba uGoogle ubhale ngokuchanekileyo amaphepha kwindawo yakho kwaye uchonge iingxaki zesalathiso ezinokwenzeka. Unokuphinda ucele uGoogle ukuba aphinde abonise amaphepha athile. Ikwazisa ngeempazamo zokukhasa ezifunyenwe nguGoogle xa urhubuluza indawo yakho. Oku kunokubandakanya iimpazamo zofikelelo, iimpazamo ze-URL, iimpazamo zeseva, njl.

✔️ Semrush Position Tracking

I-Semrush Position Tracking sisixhobo sokulandelela isikhundla se-SEO esinikezelwa nguSemrush, iqonga lokuhlalutya idatha ye-intanethi. Esi sixhobo sinceda ukulandelela izikhundla zewebhusayithi yakho kunye nabakhuphisana nabo kwiziphumo zokukhangela zeGoogle zamagama angundoqo athile.

Nazi ezinye zeempawu eziphambili zeSemrush Position Tracking:

Ukulandela indawo: Unokulandelela izikhundla zewebhusayithi yakho kunye nabakhuphisana nabo kwiziphumo zokukhangela zikaGoogle zamagama angundoqo athile. Unako kwakhona ukulandelela izikhundla kwiintlobo ezahlukeneyo zeziphumo zophendlo, ezifana nophendlo lwendalo, uphendlo lwasekhaya, kunye nophendlo lweselula.

Uhlalutyo lokhuphiswano : Ukulandelwa kwesikhundla seSemrush kukuvumela ukuba uhlalutye izikhundla zabakhuphisana nabo kwiziphumo zokukhangela zikaGoogle zamagama aphambili athile. Unokwazi ukuchonga ukuba ngabaphi abakhuphisana nabo babekwe ngokufanelekileyo kumagama angundoqo afanelekileyo kwaye ufumane imibono yokuphucula isicwangciso sakho se-SEO.

Iinkcukacha zegama elingundoqo: Isixhobo sibonelela ngolwazi oluneenkcukacha malunga namagama angundoqo owalandelelayo, njengomthamo wokukhangela wenyanga, ubunzima bokhuphiswano, i-CPC eqikelelweyo, kunye nendlela yokukala.

✔️ SerpBot

I-SerpBot ithumela imibuzo ezenzekelayo kuGoogle ukujonga ukuvela kwezikhundla kuwo onke amagama angundoqo ekujoliswe kuwo ngexesha lokwenyani. Ilungele ukufumanisa ngokukhawuleza ukuguquguquka.

✔️ RankSense

I-RankSense liqonga le-injini yokukhangela (SEO) ebonelela ngeempawu eziphucukileyo zokuphucula ukubonakala kwewebhusayithi yakho kunye nokusebenza kwiziphumo zophando.

Isixhobo se-All-in-one esikuvumela ukuba ulandele amagama akho angundoqo, kodwa kunye nokuhlalutya ukhuphiswano kunye nokuphicothwa kwezobugcisa kumaphepha esayithi. Ingxelo yeveki ethunyelwa nge-imeyile iyasebenza kakhulu. Ngamafutshane, isebenza njengezixhobo zangaphambili.

4. Izixhobo zokuHlalutya i-Backlink 🔗

Izixhobo zokuhlalutya i-SEO backlink ziyi-software evumela ukuba uhlalutye i-backlinks ekhomba kwiwebhusayithi. Banikezela ngolwazi malunga namakhonkco angenayo, njengenani leekhonkco, umgangatho wekhonkco, iitekisi ze-anchor, iindawo ezibhekiselele kunye nokunye okuninzi. Nazi ezinye zezona zixhobo zidumileyo zokuhlalutya i-backlink:

✔ Ahrefs

UAhrefs ngu zonke-in-enye isixhobo ye-SEO ekwabonelela ngokusebenza kohlalutyo lwe-backlink. Inika ulwazi olucacileyo malunga namakhonkco angenayo, njengenani leekhonkco, umgangatho wekhonkco, iitekisi ze-anchor, iindawo ezibhekiselele kunye nokunye okuninzi.

✔ SEMrush

I-SEMrush yindawo yokuhlalutya idatha ye-intanethi ekwabonelela ngokusebenza kohlalutyo lwe-backlink. Inika ulwazi malunga namakhonkco angenayo, njengenani leekhonkco, iindawo ezibhekiselele, iitekisi ze-anchor, kunye nomgangatho wekhonkco.

✔ Isinxibelelanisi seMoz

I-Moz Link Explorer sisixhobo sokuhlalutya i-backlink esinikezelwa yi-Moz, inkampani ekhethekileyo kwi-SEO. Inika ulwazi malunga namakhonkco angenayo, njengenani leekhonkco, iindawo ezibhekiselele, iitekisi ze-anchor, kunye nomgangatho wekhonkco.

✔ Mkhulu

I-Majestic iyisixhobo sokuhlalutya i-backlink esinika ulwazi malunga neekhonkco ezingenayo, njengenani leekhonkco, iindawo ezibhekiselele, iitekisi ze-anchor, kunye nomgangatho wekhonkco. Ikwabonelela ngeempawu eziphambili ezifana nohlalutyo lokukhuphisana kunye nokulandelela i-backlink.

✔ OpenLinkProfiler

I-OpenLinkProfiler yi isixhobo sokuhlalutya i-backlink yasimahla obonelela ngolwazi malunga namakhonkco angenayo, njengenani leekhonkco, iindawo ezibhekiselele, iitekisi ze-anchor, kunye nomgangatho wekhonkco. Ikwabonelela ngeempawu eziphambili ezifana nohlalutyo lokukhuphisana kunye nokulandelela i-backlink.

5. Izixhobo zokudala umxholo we-SEO 📝

Izixhobo zokudala umxholo we-SEO zi-software okanye amaqonga anceda ukuvelisa nokwandisa umxholo we-SEO. Nazi ezinye zezixhobo ezidumileyo zokudala umxholo we-SEO:

✔️ Ukusefa i-SEO

I-Surfer SEO sisixhobo sokuphucula umxholo esihlalutya ukuba ngawaphi amaphepha abekwe phezulu kwiziphumo zophando kwaye ibonelela ngeengcebiso zokuphucula umxholo wakho. Inika iingcebiso ngesakhiwo sombhalo, ubuninzi begama elingundoqo, i-meta tags, imifanekiso, kunye nezinye izinto ezibalulekileyo ze-SEO.

✔️ I-Yoast SEO, isixhobo se-SEO esifana nesinye

I-Yoast SEO yiplagi ye-WordPress eyaziwayo enceda ukwandisa umxholo we-SEO. Inika uhlalutyo olucacileyo lomxholo, iingcebiso zokuphucula ukufundeka kunye nokulungiswa kobugcisa, kunye neempawu zokulawula i-meta tags kunye neemephu zesayithi. I-Yoast SEO ihlalutya umxholo wamaphepha akho kunye namanqaku ukukunceda wenze isicwangciso sakho se-SEO. Inika iingcebiso zokuphucula ukufundwa, ukusetyenziswa kwegama elingundoqo, i-meta tags, izihloko, kunye neenkcazo.

Ikuvumela ukuba ujonge kwangaphambili ukuba iphepha lakho okanye iposti yakho iza kujongeka njani kwiziphumo zokukhangela. Oku kukuvumela ukuba ukwandise izihloko zakho kunye neenkcazo ukutsala ingqalelo yomsebenzisi kunye nokuphucula amazinga okuchofoza. I-plugin yenza kube lula uku Ulawulo lwemeta tag njengezihloko kunye neenkcazelo. Unokwenza ezi thegi kwiphepha ngalinye okanye inqaku ukunyusa umboniso wazo kwiinjini zokukhangela.

Ilinganisa ukufundwa komxholo wakho ngokusekelwe kwiikhrayitheriya ezifana nobude besivakalisi, ukusetyenziswa kwezihlokwana, ubuninzi begama elingundoqo, kunye nokunye. Inika iingcebiso zokwenza umxholo wakho ucace kwaye kube lula ukufundeka.

✔️ Iindlela zikaGoogle

IiNdlela zikaGoogle sisixhobo sasimahla esibonelelwa nguGoogle esinceda ukufumanisa iindlela zokukhangela kwaye ubone ukuthandwa kwamagama okukhangela ekuhambeni kwexesha.

Ungasebenzisa iGoogle Trends ukuphanda amagama angundoqo kwaye ubone indlela ukuthandwa kwabo kutshintshe ngayo ixesha. Ikubonisa ukwahluka kwamaxesha onyaka, incopho zomdla kunye neentsingiselo ezivelayo zale migaqo. Unokuthelekisa ukuya kuthi ga kwimigaqo emihlanu yokukhangela eyahlukeneyo ukuze ubone ukuba ukuthandwa kwabo kuthelekisana njani. Oku kukuvumela ukuba uqonde ukhetho lwabasebenzisi kunye neendlela zokukhangela ezihambelana nezihloko ezahlukeneyo.

IiNdlela zikaGoogle zikuvumela ukuba ujonge iindlela zophendlo ngokwengingqi kunye nolwimi. Unokubona ukuba yeyiphi imimandla okanye amazwe anomdla kakhulu kwigama elithile lokukhangela. Ikwabonelela ngeengcebiso kwizihloko ezithandwayo nezivelayo ezisekelwe kwiindlela zophendlo lwangoku. Oku kunokukunceda ufumane izimvo zomxholo ofanelekileyo kunye nohlaziyiweyo.

✔ Igrama

I-Grammarly sisixhobo sokubhala se-SEO esikunceda ukuba uphucule umgangatho womxholo wakho obhaliweyo. Ibonelela ngeempawu eziphambili zokujonga igrama, upelo, iziphumlisi, isimbo kunye nokucaca. I-Grammarly ibhaqa iimpazamo zegrama kunye nopelo kwisicatshulwa sakho kwaye inikezela ngeengcebiso zokulungisa. Inokuchonga iimpazamo eziqhelekileyo, iimpazamo zokudibanisa, iichords ezingalunganga, njl.

Ihlalutya isitayile sakho sokubhala kwaye inikezela ngeengcebiso zokuphucula ukucaca, ukucaca, kunye nethoni yomxholo wakho. Inokukunceda ukuphepha izivakalisi ezingafanelekanga, uphindaphindo kunye nokwakhiwa kwezivakalisi ezinzima. Ngaphezu koko, Ibonelela ngamagama kunye neengcebiso zesithethantonye ukuphucula isigama sakho kwaye wenze umxholo wakho wahluke kwaye uchaneke ngakumbi. Kwaye akuphelelanga apho….

✔️ Clearscope

I-Clearscope sisixhobo se-SEO esisebenzisa i-intelligence yokwenziwa ukuhlalutya iziphumo zophando eziphezulu zegama elingundoqo elinikeziweyo kunye nokubonelela ngeengcebiso zokudala umxholo ophuculweyo. Icebisa imigaqo ehambelanayo, imibuzo ebuzwa rhoqo, kunye neenkcukacha-manani malunga nokusebenza komxholo okulindelekileyo. Ezi zixhobo zinokukunceda ngophando lwegama elingundoqo, ukwandisa umxholo okhoyo, kunye nokudala umxholo omtsha we-SEO.

6. SEO izixhobo zokuxhumanisa

Izixhobo ze-SEO zokunxibelelana zisoftware okanye amaqonga anceda ukuphucula isicwangciso sokwakha ikhonkco lewebhusayithi yakho. Izixhobo ezingezantsi ziququzelela ukufunyanwa kwe-backlinks esemgangathweni, ebalulekileyo kwireferensi yendalo.

✔️Buzzstream

I-Buzzstream lulawulo lobudlelwane kunye neqonga lokwakha ikhonkco elinceda abathengisi balawule kwaye balandelele amaphulo abo okudibanisa. Esi sixhobo se-SEO sikuvumela ukuba ufumane iiwebhusayithi ezifanelekileyo zokwakhiwa kwekhonkco usebenzisa amagama angundoqo athile. Inika ulwazi malunga neziza, ezinje ngeenkcukacha zoqhagamshelwano zabanini, iidilesi ze-imeyile kunye neeprofayili zemidiya yoluntu.

Ungaququzelela kwaye ulandelele abafowunelwa bakho kwaye udibanise amaphulo okwakha kwi-Buzzstream. Ikuvumela ukuba ulawule iinkcukacha zoqhagamshelwano, iincoko, imisebenzi, kunye nezikhumbuzo ezinxulumene nomfowunelwa ngamnye. I-Buzzstream inendawo eyakhelwe-ngaphakathi yokuthengisa i-imeyile ekuvumela ukuba uthumele kwaye ulandelele i-imeyile yakho yokwakha ikhonkco. Uyakwazi ukubona ukuba ngubani ovule ii-imeyile zakho, ngubani owaphendulayo, kwaye ulandelele ubume bencoko nganye.

Ikwabonelela ngeenkcukacha-manani kunye neengxelo malunga nokusebenza kwamaphulo akho okwakha ikhonkco. Unokulandelela inani lamakhonkco afunyenweyo, izinga lokuphendula, umgangatho wamaziko amaqabane, njl.

✔️ Ibhokisi yokubeka

ibhokisi yokubeka liqonga lokwakha ikhonkco elivumela abaqeqeshi bezentengiso ukuba balawule ngokufanelekileyo amaphulo abo okudibanisa. I-Pitchbox ine-injini yokukhangela ephezulu evumela ukuba ufumane iiwebhusayithi ezifanelekileyo zokwakhiwa kwekhonkco usebenzisa amagama angundoqo athile. Ikunika ulwazi malunga neziza, ezinje ngeenkcukacha zoqhagamshelwano zabanini, iidilesi ze-imeyile, kunye neeprofayile zemidiya yoluntu.

Ungacwangcisa kwaye ulandelele abafowunelwa bakho kwaye udibanise amaphulo okwakha kwiPitchbox. Ikuvumela ukuba ulawule iinkcukacha zoqhagamshelwano, iincoko, imisebenzi, kunye nezikhumbuzo ezinxulumene nomfowunelwa ngamnye. I-Pitchbox inento eyakhelwe-ngaphakathi yokuthengisa i-imeyile ekuvumela ukuba uthumele kwaye ulandelele ii-imeyile zakho zokwakha ikhonkco. Unokubona ukuba ngubani ovule ii-imeyile zakho, ngubani ophendule, kwaye ulandelele imeko yencoko nganye.

Inika iinkcukacha-manani kunye neengxelo malunga nokusebenza kwamaphulo akho okwakha ikhonkco. Unokulandelela inani lamakhonkco afunyenweyo, izinga lokuphendula, umgangatho wamaziko amaqabane, njl. Ibhokisi yePitch idibanisa nezinye izixhobo ezidumileyo ezifana neeAhrefs, Moz, SEMrush, njl. Oku kukuvumela ukuba ufikelele kwidatha eyongezelelweyo kwiiwebhusayithi, i-backlinks kunye nokusebenza kwe-SEO. Ezinye izixhobo ezifana Imack Rack ou BuzzSumo nazo zikhona.

7. Izixhobo ze-SEO zeNdlela yoBuchule ⚡

Izixhobo zokusebenza ze-SEO zobuchwephesha zi-software okanye amaqonga anceda ukuphucula isantya kunye nokusebenza kwewebhusayithi yakho. Nazi ezinye zezixhobo zokusebenza ezidumileyo:

✔️ Iimbono zePhepha likaGoogle

I-Google PageSpeed ​​​​Insights sisixhobo sasimahla se-SEO esivavanya isantya kunye nokusebenza kwewebhusayithi yakho kwiselfowuni nakwidesktop. Inika iingcebiso zokuphucula isantya sokulayisha, ubungakanani bomfanekiso, i-caching, njl.

✔️ GTmetrix

I-GTmetrix sisixhobo sokuxilonga ukusebenza kwe-SEO esinika ulwazi oluneenkcukacha ngesantya sokulayisha sewebhusayithi yakho. Inika iingcebiso zokuphucula isantya, njengokucinezelwa komfanekiso, i-caching, njl.

✔️ Pingdom

I-Pingdom sisixhobo sokubeka esweni ixesha kunye nokusebenza okukuvumela ukuba ulandelele isantya sokulayisha kwiwebhusayithi yakho. Inika ulwazi oluneenkcukacha ngamaxesha okuphendula, amaxesha okulayisha kunye neempazamo.

✔️ Uvavanyo lwephepha lewebhu

I-WebPageTest sisixhobo sokuvavanya ukusebenza kwe-SEO esikuvumela ukuba uvavanye isantya sokulayisha sewebhusayithi yakho kwiziphequluli ezahlukeneyo kunye nezixhobo ezahlukeneyo. Inika ulwazi oluneenkcukacha ngamaxesha okuphendula, amaxesha okulayisha kunye neempazamo.

✔️Ycotha

I-YSlow yi-plugin yesiphequluli ehlalutya ukusebenza kwewebhusayithi yakho ngokusekelwe kwiseti yemithetho echazwe nguYahoo. Inika iingcebiso zokuphucula isantya, njenge-caching, ukusebenzisa ii-CDNs, njl.

✔️ Indlu yesibane

I-Lighthouse sisixhobo sophicotho lwentsebenzo ye-SEO edityaniswe kwiGoogle Chrome. Inika ulwazi oluneenkcukacha ngesantya, ukufikeleleka, usetyenziso lwe-injini yokukhangela, kunye nophuhliso lwewebhu lweendlela ezilungileyo. Isishwankathelo, izixhobo zokusebenza zobugcisa ziluncedo ekuphuculeni isantya kunye nokusebenza kwewebhusayithi yakho. Banikezela ngeengcebiso zokwandisa ubungakanani bemifanekiso, i-caching, amaxesha okuphendula, kunye nokunye.

8. Izixhobo ezincedisayo ze-SEO ✨

Zininzi izixhobo ezincedisayo ze-SEO ezinokuba luncedo ekuphuculeni ukusebenza kunye nemveliso yewebhusayithi yakho. Nantsi eminye imizekelo :

✔️ Uhlalutyo lukaGoogle: Uhlalutyo lukaGoogle sisixhobo sasimahla esikuvumela ukuba ulandelele iwebhusayithi yakho itrafikhi, imithombo yendlela, indlela yokuziphatha yabasebenzisi, njl. Ibonelela ngolwazi oluluncedo ukuphucula ukusetyenziswa kunye nokusebenza kwewebhusayithi yakho.

✔️ Ikhonsoli yokukhangela kaGoogle: Ikhonsoli yokukhangela kaGoogle sisixhobo sasimahla esikuvumela ukuba ulandelele ubukho bewebhusayithi yakho kuGoogle. Inika ingqiqo ekusebenzeni kokukhangela, iimpazamo zokukhasa, amagama angundoqo, kunye nokunye.

✔️ Hotjar: IHotjar sisixhobo sokuhlalutya amava omsebenzisi we-SEO ekuvumela ukuba uqonde ukuziphatha komsebenzisi kwiwebhusayithi yakho. Inika ulwazi malunga nokuchofoza, ukunyakaza kwe mouse, ukurekhoda kwevidiyo, njl.

✔️ Iqanda eliphambeneyo: Iqanda eliphambeneyo sesinye isixhobo sokuhlalutya amava omsebenzisi esikunceda uqonde ukuziphatha komsebenzisi kwiwebhusayithi yakho. Inika ulwazi malunga nokucofa, ukunyakaza kwemouse, iimephu zobushushu, njl.

✔️ ICanva: ICanva sisixhobo soyilo lwe-SEO esikuvumela ukuba wenze imizobo ngokulula, imifanekiso, kunye nokubonwayo kwiwebhusayithi yakho.

✔️ IHootsuite: IHootsuite liqonga lolawulo lwemidiya yoluntu ekuvumela ukuba ucwangcise kwaye upapashe umxholo kumaqonga oluntu amaninzi ngaxeshanye.

✔️ Trello: I-Trello sisixhobo solawulo lweprojekthi ekuvumela ukuba ulandelele imisebenzi kunye neeprojekthi ngexesha lokwenyani. Iluncedo kwintsebenziswano yeqela kunye nolawulo lweprojekthi. Ezi zixhobo ze-SEO ezincedisayo zinokuba luncedo ekuphuculeni ukusebenza kunye nemveliso yewebhusayithi yakho. Banikezela ngemibono eluncedo kwitrafikhi, amava omsebenzisi, ulawulo lwemidiya yoluntu, uyilo lwegraphic, ulawulo lweprojekthi, kunye nokunye.

Ukuququmbela

Ekupheleni kolu mboniso, ngoku unombono wezixhobo ezibalulekileyo ze-SEO zokuphucula i-SEO yewebhusayithi yakho okanye iblogi. Nokuba iphonononga ukubonakala kwakho, ukuhlalutya abo ukhuphisana nabo, ukwandisa umxholo wakho okanye ukubeka esweni ukusebenza kwakho, ezi zisombululo ze-intanethi ziya kongela ixesha elixabisekileyo.

Enkosi kubo, akusekho misebenzi idinisayo! Uya kukwazi ukugxila ekuveliseni umxholo osemgangathweni kunye nokuphumeza isicwangciso esisebenzayo se-SEO. Ke ungathandabuzi ukuvavanya ezi zixhobo zoluntu ngokubanzi okanye zobuchwephesha be-SEO ngokweemfuno zakho. Baza kukuvumela ukuba uqhubele phambili ngokukhawuleza kwiziphumo zokukhangela kwaye ngaloo ndlela utsale iindwendwe ezininzi ezifanelekileyo kwindawo yakho. I-traffic kunye noguquko likulindile!

Kwaye khumbula ukuba i-SEO yimbaleki, hayi i-sprint. Ngonyamezelo kunye nomzamo oqhubekayo, indawo yakho ngokukhawuleza okanye kamva iya kufikelela kwiindawo eziphezulu kwiinjini zokukhangela. Ukuya phambili, ungalibazisi ukwamkela i WP Rocket plugin eya kukhulisa isantya sokulayisha samaphepha akho.