Kutheni ukuthengisa kubaluleke kangaka?

Kutheni ukuthengisa kubaluleke kangaka? Ukubaluleka kwentengiso kubomi bethu akusafuneki ukuba kuboniswe. Ukuba ucinga ukuba ukuthengisa kukho kuphela kwiinkampani kwaye ngumba ongenamdla kuwe, Awulunganga. Intengiso, ibaluleke kakhulu kwaye ikhona ebomini bakho kunokuba ucinga kwaye ibalulekile ngenxa yezizathu ezininzi.

Lonke ishishini elizihloniphayo lifuna isebe lezentengiso, kuba ingumphini wenkampani. Lowo ungenayo uya kugwetyelwa ukukhukuliseka nokuvalwa kwayo.

Ngentengiso yemveli kunye ukuthengisa ngedijithali, eyona nto ibalulekileyo nguMTHENGI. Kwiminyaka edlulileyo, iimveliso kunye neenkonzo zenziwa kwaye zaveliswa, kwaye zenzelwe ukuthengiswa, naziphi na iimfuno zabathengi, iimfuno zenziwa.

Intengiso inoxanduva lokufuna iimfuno zabasebenzisi kwaye banelise kangangoko kunokwenzeka. Nasi isizathu sokuba ukuthengisa kuyiloo nto oyifunayo ukuze uphumelele. Ukubaluleka kwentengiso ngoku akunakuphikiswa. Masihambe!!

🥀 Ukuthengisa, indawo yokuqala kuyo yonke impumelelo

Ukubaluleka kwentengiso akusafuni kuboniswa. Iqela lezentengiso libalulekile kuba linceda iibrendi ziphande abaphulaphuli abajolise kuzo kwaye zabelane ngenkonzo, imveliso, okanye imbono ngempumelelo.

Ngaphandle kokuthengisa, imveliso yobuhle, inkonzo yokwamkela iindwendwe okanye inkonzo yokutya iya kukhuthazwa ngendlela efanayo.

Ngaphandle kweengcali zentengiso, oosomashishini kunye namashishini bebengayi kuphumelela kwaye balibale. Ngokuphathelele abantu, baya kuthatha ixesha elide ukufumana imveliso okanye inkonzo, kwaye bebengazi ukuba yeyiphi eyona ibalungeleyo.

Awazi ukuba kutheni ukuthengisa kubalulekile kubomi bemihla ngemihla? Ngezantsi ngumzekelo weenzuzo zayo. Khawufane ucinge ukuba ufuna ukuthenga izihlangu kwiholide yakho elandelayo kwaye, ngoko ke, ucinga ngesicathulo esingayi kukulimaza.

Ungena kwi-Intanethi, ujonge izihlangu ezikhululekileyo kunye neenketho ezingapheliyo zikhoyo ngokwazo, ucofa kule oyithandayo kwaye kwimizuzu embalwa sele unayo into oyithengileyo.

Kwityala, ukuthengisa kukubonelela ngeziphumo kwaye ikukhulule ekukhangeleni ngesandla izihlangu ezikhululekileyo phakathi kwezihlangu zabantwana, izihlangu zamathambo, izihlangu zesithende, izihlangu zodwa ezingatyibilikiyo, izihlangu zesikhumba, izihlangu zesikhumba se-patent, njl.

Imicimbi yokuthengisa kuba, ngaphandle kwayo, ubudlelwane bakho neempawu buya kuba nzima kwaye ukuthenga kwakho kuya kuba nzima ngakumbi, kudle ixesha kwaye kube yindinisa. Ukongeza, kuya kuba nzima ngakumbi kuwe ukuba utshatise iibrendi ezininzi kwaye wandise amathuba okuthelekisa ezinye iimveliso.

Khumbula, kwixesha ledijithali, ukuthengisa akusenzeki kuphela kwiibhilibhodi, iimagazini okanye umabonwakude, kodwa nakwimidiya yoluntu kunye namaphepha ewebhu. Yintengiso yedijithali.

🥀 Indawo yokuthengisa kumashishini?

Usenokuba uyazibuza ukuba kutheni amashishini asebenzisa intengiso yedijithali namhlanje. Impendulo kukuba sesona sixhobo ukuze amashishini anxibelelane nabaphulaphuli bawo, afumanise ukuba zithini na iimfuno zawo, kwaye aqalise iimveliso okanye iinkonzo ezinokubonelela ngezisombululo kwiimfuno zabo.

Ukuthengisa ngedijithali kwenza kube lula ukuphendula kwimikhwa yokusetyenziswa kwabathengi kwaye ngaloo ndlela kuphembelele izigqibo zabo xa kuthengwa.

Ukuba awulungelelanisi esi sicwangciso, usengozini yokuphulukana nethuba lokufumana inzuzo yokuthengisa idijithali. Isebe lezentengiso linoxanduva loku qokelela isikhokelo abafanelekileyo ukubathengisela iimveliso kunye neenkonzo. Ukuba awuziqhelanisi, konke kukhokelela kwimpembelelo embi ekuthengisweni nasekukhuleni kweshishini lakho.

Ekugqibeleni, ukuthengiswa kwedijithali kunokukunika ukukhululeka kokukwazi ukuthenga into oyityalile phakathi kwembuyekezo oyifumeneyo, ebalulekileyo ukuze ukwazi ukumisela i-ROI (Buyela kutyalo-mali) okanye imbuyekezo yokusebenza kutyalo-mali.

I-ROI yimetric eya kukunceda wazi ukuba uzuze malini notyalo-mali lwakho kwiphulo ngalinye.

🥀 Intengiso ingalinceda njani ishishini?

Namhlanje, inkampani kufuneka yabela inxalenye yohlahlo lwabiwo-mali lwakho kwintengiso. Indlela ukuthengisa okunokunceda ngayo ishishini kukwazi umthengi kwaye ngaloo ndlela kuseke unxibelelwano nabo, ukwanelisa iimfuno abazifunayo.

Ukuthengisa kuye kwavumela amashishini ukuba aseke kwaye achaze iindawo zentengiso ezinokuthi zisebenze ngokusekelwe kwinkonzo okanye imveliso abayinikezelayo.

Ngale ndlela, uya kuba nakho ukwazi abathengi ofuna ukujongana nabo, unikeze iinkonzo okanye iimveliso ezithe ngqo ngakumbi kwiimfuno zabo, ezinomgangatho ongcono kunye nokudala uluntu kunye nabo, oku kuya kwandisa ukuthengisa kwabo.

Abantu badla ngokubhidanisa intengiso kunye neentengiso. Intengiso yinxalenye yokuthengisa, njengexabiso lemveliso okanye inkonzo, ukuyila kwayo, ukukhuthazwa, ukuhanjiswa, njl.

Singakwazi ukuzohlula ngokuthi intengiso ifana nonxibelelwano, okuvumela abantu ukuba bazi okuthile ngemveliso yakho, inkampani okanye uphawu, ngelixa intengiso isisiseko, isicwangciso, ulwazi.

🥀 5 ezinye izizathu

Nazi ezinye izizathu zokuba kutheni ukuthengisa kubaluleke kakhulu kuyo yonke into oyenzayo:

✔️1. Uya kukwazi ukubandakanya abathengi bakho kwishishini lakho

Kubalulekile ukuba abathengi bakho abanokubakho babe nemvakalelo yokuba bakwiprojekthi yakho. Ngale ndlela, uya kuba sengqondweni yabathengi bakho kwaye uya kwazi ukuba zeziphi iindlela onokuzisebenzisa ukwenza ukuthengisa ngaphandle kokuba ndlongo.

Ngokubandakanya abathengi bakho kunye nebhrendi yakho okanye ishishini, unokubanika ukuqonda malunga nokuba ngubani osemva kwalo, nto leyo evelisa ukuthenjwa kwaye baya kufuna ukuthenga into oyithengisayo kwakhona.

✔ 2. Uya kukwazi ukwenza umfanekiso omhle we-brand.

Ukuba into oyidluliselayo kubathengi bakho abanokubakho ayingomfanekiso ngqo wokuthembeka, amathuba okuba uyasilela ukugcina ukuhamba okulinganayo kwiintengiso zakho.

Kungenxa yoko le nto sicebisa ukuba sebenza kumfanekiso ukuba uphawu lwakho a kumajelo edijithali ahlala kuwo. Kubalulekile ke ngoko ukuba useke zonke izicwangciso ozenzayo kumthengi, umbeka njengentsika esisiseko.

✔️ 3. Uya kuphinda-phinda intengiso yakho

Ukuba nabathengi abaninzi iphupha ngalinye usomashishini. Nangona kunjalo, oku akunakwenzeka ukuba uyasilela ukufezekisa injongo yokuqala kuqala. Ukutsala umthengi onokubakho kulula ukuba sele esazi okanye sele evile ngeemveliso okanye iinkonzo zakho. Kodwa kubaluleke kakhulu kunokufumana iintengiso ezininzi, kukwazi ukuba uthengisa kubani.

Ke ngoko uya kuqala uchonge ukuba ngoobani abaphulaphuli ojolise kubo, zeziphi iimpawu zeemveliso okanye iinkonzo zakho eziyimfuneko kwezi profayili kunye nendlela onokuthi ubabonelele ngayo emva kokuthengisa okulandelwayo okubathuthuzelayo.

Kwezi ntsuku, uninzi lweempawu aziyithatheli ngqalelo into yokuba abathengi bajonge ukuphinda ukuthenga kwabo ukuba bafumene unyango olululo kunye nengqalelo evela kubathengisi.

Ukuba oko akwenzeki, akunakwenzeka ukuba babe ngabathengi abaphindayo, ke kuya kufuneka uhambe ukhangela abathengi abatsha. Kuya kuba ngumjikelo ophindaphindiweyo de ube uthathe inyathelo.

✔ 4. Uya kuphumelela ekugcineni abathengi bakho

Ngelixa kuyinyani ukuba zonke izinto ezinomdla zisemngciphekweni, abo babathengi bakho bangaphezulu. Njengeshishini okanye inkampani, uya kubona ukuba ukwazi ukuba nabathengi abathembekileyo abasoloko bethenga into oyithengisayo kubalulekile. Kunyanzelekile, ukuba nemali ekhoyo kwinkampani.

Nangona kunjalo, sekela zonke zakho izicwangciso zentengiso phezu kwemidla yakho njengeshishini kwaye ngaphandle kokuthathela ingqalelo iminqweno yabathengi bakho yimpazamo enokukhokelela kwiintengiso ezimileyo okanye ukusilela ngokubanzi.

Ayilothemba ncam elikhuthazayo, kodwa iindaba ezimnandi kukuba sele uyazi ukuba ikamva lezicwangciso zokuthengisa ngumthengi. Nasi esinye isizathu sokuba kubaluleke kangaka ukuthengisa. 

Enyanisweni, ukuba uqwalasele i 4Ps yokuthengisa, uya kwazi ukuba kukho uphuhliso olutsha entsimini olubonisa ukuba i P de « umntu kufuneka ibandakanywe. Ngamanye amaxesha ude ayihambise ngokwakhe imveliso.

✔️ 5. Uya kwenza uphawu lwakho lwaziwe

Enye yeenjongo eziqhelekileyo zesicwangciso sokuthengisa idijithali kukukwazi ukwenza uphawu lwaziwe. Ingakumbi ukuba abaphulaphuli ekujoliswe kubo abacacanga.

Ke ukwenza ibhrendi yakho yaziwe, kufuneka uqale uchaze ngokucacileyo ukuba zeziphi izenzo eziya kukhokelela abasebenzisi ukuba babe nonxibelelwano lokuqala nophawu kwaye ke ngemveliso okanye inkonzo.

🥀 Ukubaluleka kwentengiso yevidiyo

Xa ucinga ngentengiso yevidiyo, yintoni ethi qatha engqondweni? Ngaba ucinga ngentengiso yeTV okanye intengiso yeYouTube? Ukuba kunjalo, ulungile ukwenjenjalo. Ngokwemveli, sicinga ngentengiso yevidiyo njengento esiyibonayo kwiTV, kodwa amaxesha atshintshile.

Iividiyo ziyindlela entle yokukhuthaza ishishini lakho njengentshayelelo kumajelo eendaba ezentlalo afana ne-Facebook okanye i-Instagram kwaye ikwasetyenziswa njengendlela yokukhuthaza ishishini lakho kwiwebhusayithi yakho.

Ividiyo eyenza umsebenzi wayo kakuhle kufuneka ibe nomdla ngokwaneleyo ukutsala ababukeli. 

✔ Yandisa intengiso

Intengiso yevidiyo iyathengisa. Yenye yeendlela ezisebenzayo zophawu lwakho ukwenza impembelelo. Inokukunceda ukuba uthengise iimveliso ezininzi, uguqule ukhokelo kwiintengiso, uqhube itrafikhi kwiwebhusayithi yakho, kwaye wakhe intembeko yabathengi.

Ungayityhala imveliso yakho ngokuthe ngqo okanye uyenze ngokungathanga ngqo. Ingasetyenziselwa nantoni na: ukusuka ekuchazeni imveliso okanye inkonzo yakho ukuyithengisa ngevidiyo yedemo, okanye nokubabonisa ukuba injani inkcubeko yenkampani yakho.

Thatha iphepha lasekhaya le McLaren njengomzekelo. Umnqwazi orenji we-F-1 womdyarho? Ijezi ? Ihoodie?

Ezi mveliso zithengiswa ngokungangqalanga kusetyenziswa ividiyo. Akukho thegi yexabiso okanye inqwelo yokuthenga, kodwa i-supercar kunye nemincili yomdyarho yenza ukuba ufune ukufumana kwaye uthenge izinto zabo ezithengiswayo.

Abantu bachitha iiyure ngosuku bebukele iividiyo kwi-Intanethi. Yonwabele. I-TikTok, i-Youtube kunye ne-Instagram ziindawo apho abantu abaninzi bachitha ixesha labo, isicwangciso esisebenzayo sokuthengisa idijithali kufuneka sithunyelwe kula maqonga.

✔ Kwakha ukuthembana

Ngamashishini amaninzi kunye neemveliso ezithengiswa kuphela kwi-intanethi, kutheni ungathenga emntwini ongenazo iividiyo? Iividiyo zezona ndlela zilungileyo zamashishini zokwakha ukuthembeka kunye nokuthembeka kubathengi bawo ngokubonisa oko bakunikezelayo.

Ayizukukunceda kuphela ukuba utsale abathengi abatsha, kodwa iya kwenza ukuba abathengi abakhoyo bazive bezithembile xa besebenza nawe.

Ividiyo inokuba yindlela entle yokuba amashishini abonise eyona nto ayenzayo, kwaye inokuhamba indlela ende ekwakheni ukuthembana kunye nabathengi abanokubakho.

✔ Yakha ukunyaniseka kwabathengi kunye noluntu

Ukuthengisa ngevidiyo kunceda ukwakha ukuthembana nabathengi. Unokusebenzisa ividiyo ukubonisa indlela imveliso okanye inkonzo yakho esebenza ngayo kunye nendlela yokuba luluntu. Ukuba uyenza ngokufanelekileyo, uluntu lwakho luya kukuthengisela imveliso okanye inkonzo yakho.

Omnye wemizekelo emihle yoku nguHarley Davidson. Ukuba ukhe walibona iqela lezithuthuthu zikhwela kunye kuhola wendlela, amathuba okuba ngamalungu eHarley Group Owner. Uninzi lwabantu aluyazi ukuba yintoni i-HOG. Ewe, iwebhusayithi ye-Harley Davidson iya kukubonisa.

✔ Ukuphucula umfanekiso webhrendi

Ngelixa kubalulekile ukubonisa ixabiso lemveliso okanye inkonzo yakho, ukuthengisa ngevidiyo kukwayindlela entle yokuphucula umfanekiso webrand yakho.

Ikwenza njani oku? Ewe, kwelinye icala, ividiyo inokusetyenziswa njengesixhobo sokubonisa ubuntu benkampani yakho.

Umthengi unokungazi yonke into oyenzayo okanye ukuba ungubani xa ekubona kwi-Intanethi, kodwa emva kokubona loo vidiyo kwiYouTube kwaye ucofa kuzo zonke ezinye iinethiwekhi zentlalo, baya kukwazi ukuba bafuna ukuqhubeka nokusebenzisa iinkonzo zakho!

Inika abathengi abanokubakho umbono wohlobo lwamava abanokuba nawo ukuba basebenze nathi endaweni yokufunda nje ngenkcubeko yethu ngombhalo wodwa. Le yeyona nto siyibona rhoqo ngayo intengiso enempembelelo.

Ngokutsho kwe-Influencer Marketing Hub, imboni yentengiso enefuthe kulindeleke ukuba ifikelele kwi-15 yeebhiliyoni zeedola kulo nyaka, ngokuchasene ne-13,8 yezigidigidi iidola ngo-2021.

Olo phando lunye lufumanise ukuba i-ROI ye-influencer ingaphezulu kokuphindwe kahlanu, kunye namashishini abona imbuyekezo eyi-5,78 yeedola nganye echithwe kwesi sicwangciso.

 ✔ Nxibelelana ngokunempumelelo ngakumbi

Ukuthengisa ngevidiyo kunokunxibelelana nomyalezo wakho ngendlela ekungekho enye indlela enokuthi ikwazi ngayo. Kutheni ubhala ngento xa unokubonisa umntu into.

Isizathu sokuba ividiyo isebenze kakuhle xa kuziwa ekwakheni ukuthembana kukuba abantu bayakwazi ukubona intliziyo yayo yonke into ngekhamera yakho yekhamera.

Usenokuba uqaphele ukuba sikhethe amagama angqalileyo apha: “objectif"Kwaye"ikhamera".

 ✔ Yandisa izinga lenjini yokukhangela

Unokucinga ngentengiso yevidiyo njengenkqubo enamacandelo amabini: enye eyenzekayo xa usenza kwaye usasaza iividiyo zakho, kwaye enye eyenzekayo emva kokuba ipapashiwe.

Isiqingatha sokuqala sokuthengisa ividiyo ezifanayo kwintengiso yomxholo ngokubanzi: uzama ukwenza into enomdla kwaye inomdla ngokwaneleyo ukuba abantu bafune ukwabelana ngayo nabanye.

Ngomxholo wevidiyo, unenzuzo eyongeziweyo: ukukwazi kwabantu ukudibanisa kwindawo yakho kwiividiyo ngokwabo. Oku kunokunceda ukuphucula umgangatho we-injini yokukhangela, eya kwandisa i-traffic simahla (okanye ubuncinci ngokungathi ubuhlawulele intengiso).

Kuphando oluninzi "indlela yokwenza", ungafumana iindawo eziphezulu kuGoogle ngevidiyo. Ukusuka kumbono we-SEO yobugcisa, kukho izinto ezininzi ezingena kwindlela iividiyo ezibeka ngayo kwiinjini zokukhangela.

✔ Ukupakisha

Ukuthengisa ngevidiyo ku indlela emangalisayo ukutsala abathengi abaninzi, khulisa ibhrendi yakho kwaye wakhe ukuthembela kubathengi bakho. Ikwayindlela entle yokufikelela kubaphulaphuli abatsha obungenakukwazi ukufikelela kubo ngenye indlela.

Unexesha elifutshane kuphela lokubamba ingqalelo yabantu, ke kuya kufuneka ulenze ukubala. Ngokutsho kwefemu yokhuseleko ye-IT Cloudfare, iTikTok igqitha kuGoogle njengeyona ndawo idumileyo.

🥀 Ukuvala

Ekupheleni kweli nqaku, siqonda ngcono ukuba kutheni ukuthengisa kubalulekile kuwo nawuphi na umbutho, zombini urhwebo kunye neziko. Nokuba imalunga nokwazi abathengi bakho ngcono, ukwenza ngcono indawo yakho okanye ukukhuthaza intengiso yakho, iindlela zokuthengisa zibonelela ngeempendulo ezibambekayo.

Ngaphezulu kwesandi esilula sentengiso, urhwebo lwale mihla kufuneka lubonwe njengendlela yobuchule esembindini wophuhliso lombutho. Ngokubeka umthengi kwiziko kunye nokulungelelanisa zonke iinkonzo, inika ixabiso lokwenene elongezelelweyo, umthombo wokukhula okungapheliyo.

Ngokuqinisekileyo, ukuphumeza isicwangciso esisebenzayo sokuthengisa kufuna utyalo-mali olubalulekileyo ngokwezibonelelo kunye neetalente. Kodwa kweli xesha ledijithali kunye nokhuphiswano oluphakamileyo, akukho mbutho ngoku unokungayihoyi le miba okanye umngcipheko wokungahoywa. Inye into eqinisekileyo: ukuthengisa kusenekamva eliqaqambileyo phambi kwayo!

Ukuba ufuna ingcebiso yokuthengisa kwishishini lakho, qhagamshelana neqela Ukuthengiswa kwe Finance de Demain.