Lungiselela isihloko kunye neethegi zemeta

I-SEO yendalol yewebhusayithi isekelwe ubukhulu becala umgangatho womxholo wesicatshulwa kunye nesakhiwo sayo sobugcisa. Kodwa ngaba ubusazi ukuba isihloko kunye neethegi zenkcazo yemeta zinendima ebalulekileyo ekufuneka ziyidlalile ekuphuculeni umgangatho wakho? Ezi thegi, zibekwe kwiheader yekhowudi yomthombo, vumela iinjini zokukhangela ezifana neGoogle qonda umxholo wephepha. Zikwasetyenziselwa ukuvelisa izicatshulwa ezibonakalayo kumaphepha eziphumo.

Isihloko esifanelekileyo, esifutshane kwaye sinomdla kunye neethegi zenkcazo ukwandisa kakhulu unqakrazo kunye nokugcwala ukusuka kwiinjini zokukhangela. Kwelinye icala, iithegi eziphindiweyo okanye ezingalungiswanga kakuhle zinokulimaza kakhulu i-SEO. Kweli nqaku, fumana inyathelo ngenyathelo indlela yokwandisa isihloko sakho kunye neethegi zenkcazo yemeta ye-SEO engcono. Ndiza kuchaza indlela yokuwabhala, apho ubeka khona amagama akho angundoqo, ubude obungakanani obuya kujolisa, kunye nendlela yokuhlalutya iithegi zakho nge izixhobo ezifana SEOmoz.

Nangona kunjalo, ukuba unewebhusayithi enexesha eliphezulu lokulayisha iplugin yeWP Rochet iya kukunceda uyiphucule. Masihambe !!!

Ukubaluleka kwesihloko kunye neethegi zemeta

Iithegi isihloko kunye nenkcazo yemeta dlala indima ebalulekileyo kusetyenziso lwe-injini yokukhangela (SEO). Zibalulekile kuba zinefuthe kwindlela iphepha lakho eliboniswa ngayo kwiziphumo zophendlo. Ithegi yesihloko, eyaziwa ngokuba yisihloko sephepha, ngumbhalo ovela njengekhonkco elicofayo kwiziphumo zophando. Inika abasebenzisi umbono wento ekwiphepha lakho kwaye ibahende ukuba bacofe.

Iinjini zokukhangela nazo zisebenzisa i-tag yesihloko ukuqonda isihloko esiphambili sephepha lakho. Ngoko ke kubalulekile ukunyusa le thegi ngokusebenzisa amagama angundoqo afanelekileyo kunye nokudala isihloko esinomtsalane kunye nolwazi. Ithegi <title> kunye nebhakana <meta name="description"> vela kwikhowudi yemvelaphi yephepha lewebhu. Zisetyenziswa nguGoogle ngolu hlobo lulandelayo:

🔎 Isihloko (<title>) ivela phezulu kwisikhangeli, kwaye kwiziphumo zophendlo ukuchaza isihloko esiphambili sephepha.

Inkcazo yemeta, kwelinye icala, sisicatshulwa esifutshane sombhalo ochaza umxholo wephepha lakho. Nangona ingenayo impembelelo ngokuthe ngqo kumanqanaba enjini yokukhangela, idlala indima ebalulekileyo ekwenzeni abasebenzisi bacofe kwikhonkco lakho. Inkcazo yemeta ebhalwe kakuhle nefanelekileyo inokunyusa ireyithi yokucofa (CTR) yephepha lakho kwiziphumo zophando. Kunconywa ukubandakanya amagama angundoqo ekujoliswe kuwo kwinkcazo ye-meta ngelixa unikezela inkcazo emfutshane kunye nekhangayo.

📜 Inkcazelo (<meta name="description">) ishwankathela umxholo wephepha phantsi kwesihloko kumaphepha eziphumo (SERPs).

Uyiphucula njani ithegi yesihloko?

Isilumkisi Ithegi yesihloko est inyathelo elibalulekileyo lokuphucula i-SEO yewebhusayithi yakho. Bandakanya amagama angundoqo afanelekileyo kwithegi yesihloko ukunceda iinjini zokukhangela ziqonde isihloko esiphambili sephepha lakho. Kuphephe ukulayisha kakhulu ithegi yesihloko ngamagama angundoqo amaninzi, njengoko oku kunokuqwalaselwa njengogaxekile. Izihloko ezinomngcipheko omde kakhulu zicuthwa kwiziphumo zophendlo, ezinokuchaphazela ukufundeka. siquka : ngokufanelekileyo ama-50 ukuya kuma-60 amagama ukunqanda ukunqunyulwa

Iphepha ngalinye kwiwebhusayithi yakho kufuneka libe nesihloko esikhethekileyo nesikhethekileyo. Gwema ukusebenzisa izihloko eziphindwe kabini, njengoko oku kungathathwa njengomxholo ophindwe kabini kwaye kwenzakalise i-SEO yakho. Ukubandakanya igama leshishini lakho okanye ithegi yesihloko sewebhusayithi kunokunceda ukomeleza uphawu kunye nokuphucula ukuqatshelwa kwewebhusayithi yakho.

✅ Umzekelo wesihloko esihle se-SEO: Service réparation smartphone Lyon | Rapide et professionnel

❌ Ukubaleka amagama angacacanga ("ukwamkela“), iphindiwe okanye ingawuchazi umxholo. Iphepha ngalinye kufuneka libe nesihloko esikhethekileyo nesilungiselelweyo.

Uyenza njani ingqikelelo yemeta?

Ukuphucula ithegi yenkcazo yemeta linyathelo elibalulekileyo lokuphucula i-SEO yewebhusayithi yakho. Bandakanya amagama angundoqo abalulekileyo kwimeta yenkcazo yethegi ukunceda iinjini zokukhangela ukuqonda umxholo ophambili wephepha lakho. Kuphephe ukulayisha kakhulu itegi yenkcazo yemeta enamagama angundoqo amaninzi, njengoko oku kunokuqwalaselwa njengogaxekile.

Ithegi yenkcazo yemeta kufuneka inike umbono ocacileyo kunye omfutshane womxholo wephepha lakho. Zama ukwenza inkcazo ekhangayo ehenda abasebenzisi ukuba bacofe kwikhonkco lakho. Ziphephe iinkcazelo eziqhelekileyo okanye ezingaqondakaliyo. Ubude obucetyiswayo be Ithegi yenkcazo yemeta imalunga ne-150 ukuya kwi-160 amagama. Iinkcazo ezinomngcipheko omde kakhulu wokunqunyulwa kwiziphumo zophendlo, ezinokuzenza zifundeke kancinci.

Iphepha ngalinye kwiwebhusayithi yakho kufuneka libe nenkcazo ekhethekileyo kunye necacileyo. Gwema ukusebenzisa iinkcazo eziphindwe kabini, njengoko oku kungathathwa njengomxholo ophindwe kabini kwaye kwenzakalise i-SEO yakho. Ukubandakanya umnxeba kwisenzo kwithegi yenkcazo yemeta kunokunceda ukuhenda abasebenzisi ukuba bacofe kwikhonkco lakho. Ngokomzekelo, ungasebenzisa amabinzana afana "Fumana unikezelo lwethu olulodwa"Okanye"Bhalisa ngoku".

Ithegi <meta name="description"> ishwankathela umxholo kwisivakalisi esi-1 okanye esi-2 kwiziphumo zophando.

✅ Umzekelo wenkcazo yemeta elungileyo: Nouvelle liseuse Kindle Paperwhite - Écran 6”, 32Go - Noir 📚 Livraison gratuite en 24h chrono !

Ungawabeka phi amagama angundoqo ekujoliswe kuwo?

Ukubekwa kwegama elingundoqo bubugcisa. Kuya kufuneka ufumane ibhalansi elungileyo phakathi kokubonakala kuGoogle kunye nokuhlala kwendalo kubafundi bakho. Kufana nokunonga isitya: incinci kakhulu ibuvuvu, ininzi kakhulu ayityiwa.

Masiqale phezulu ephepheni. Isihloko esiphambili yintshukumo yakho yokuqala yepoker. Kuya kufuneka ufake igama lakho eliphambili, kodwa ngendlela ebambekayo. Yinto yokuqala abantu abayibonayo, ke qiniseka ukuba ibenza bafune ukufunda ngakumbi. Ngezantsi nje, kwimihlathi yokuqala, zama ukubeka igama lakho elingundoqo kwangoko. UGoogle unika ubunzima obungaphezulu koko kuphezulu kwiphepha.

Ukwakhiwa kwenqaku lakho nako kubaluleke kakhulu. Sebenzisa izihlokwana zakho ukutyibilika kumagama akho angundoqo esibini. Inceda uGoogle aqonde ubume bomxholo wakho kwaye yenza ukufunda kubemnandi ebantwini. Win-win, yiloo nto.

Kumzimba wesicatshulwa, yiba yindalo. Ngokwenene. Ukuba unokubeka igama lakho elingundoqo ngaphandle kokuba libonakale linyanzeliswa, yenze. Kodwa ukuba isenza isicatshulwa sakho sibe mnqa, yilibale. UGoogle ulunge kakhulu ekuqondeni umxholo, ke gxila kumxholo osemgangathweni kunenani elichanekileyo lamaxesha igama lakho elingundoqo livela. Ungalibali iinkcukacha ezincinci ezinokwenza umahluko. I-URL yephepha lakho, i-alt-text yemifanekiso yakho, inkcazo yemeta... Ezi ziindawo apho unobuchule bokutyibilika amagama akho angundoqo. Kodwa kwakhona, kufuneka ihlale yendalo.

Ekugqibeleni, eyona nto ibalulekileyo kukuba ubhalele abafundi bakho, hayi iirobhothi. Ukuba umxholo wakho ulungile kwaye ufanelekile, amagama angundoqo aya kubonakala ngokwemvelo kwiindawo ezifanelekileyo. Gxininisa kumgangatho, kwaye abanye baya kulandela.

Yandisa i-SEO yakho ngeWP Rocket

I-WP Rocket yiplagi i-caching kunye nokusebenza kakuhle kwiiwebhusayithi ze-WordPress. Nangona inokuphucula ukusebenza ngokubanzi kwewebhusayithi yakho, ayinakho “i-booster” ngqo ireferensi yakho (SEO). Nangona kunjalo, ngokuphucula ukusebenza kwendawo yakho, iWP Rocket inokufaka isandla ngokungathanga ngqo kumava angcono omsebenzisi, anokuba nefuthe elihle kwi-SEO yakho. Nazi ezinye izibonelelo zeWP Rocket malunga nokuphucula injini yokukhangela:

1. Isantya sokulayisha esiphuculweyo: I-WP Rocket yenza ukuba i-caching yefayile kunye noxinzelelo, inciphise ixesha lakho lokulayisha indawo. Iiwebhusayithi ezikhawulezayo zithandwa ziinjini zokukhangela kuba zibonelela ngamava angcono omsebenzisi.
2. Ukusetyenziswa kwezibonelelo: WP I-Rocket inciphisa kwaye idibanise iifayile zeCSS kunye neJavaScript, ukunciphisa ubungakanani befayile kunye nenani lezicelo zeHTTP ezifunekayo ukulayisha indawo yakho. Oku kunokuba negalelo ekusetyenzisweni ngcono kwezibonelelo kunye nokusebenza ngcono kukonke.
3. Ulawulo lweCache: I-WP Rocket ilawula ngokufanelekileyo i-cache yendawo yakho, inceda ukuhambisa amaphepha agcinwe kwiindwendwe, ukunciphisa umthwalo kwiseva yakho kunye nokuphucula isantya sokulayisha.
4. Ilayisha kwangaphambili i-cache: I-Rocket yeWP inokulayisha ngokuzenzekelayo i-cache yephepha lakho, ivumela iinjini zokukhangela ukuba zifumane kwaye zibonise umxholo wakho ohlaziyiweyo ngokukhawuleza.

Kubalulekile ukuba uqaphele ukuba i-WP Rocket ayithathi indawo yezenzo ezilungileyo ze-SEO ezifana nokuphucula iithegi zesihloko, iinkcazo zemeta, umxholo kunye nezikhonkco zangaphakathi. Endaweni yoko, sisixhobo esincedisayo esinokunceda ukwandisa ukusebenza kobugcisa bewebhusayithi yakho. Ukufezekisa i-SEO engcono, kucetyiswa ukuba usebenzise i-WP Rocket ngokubambisana nezinye iindlela ezifanelekileyo ze-SEO kunye nezicwangciso.

isiphelo

Ukuphuculwa kwesihloko kunye neethegi zenkcazo yemeta yi i-lever ebalulekileyo ukubeka onke amathuba kwicala lakho kwireferensi yendalo. Ngokudibanisa ngokufanelekileyo umxholo wephepha ngamagama angundoqo ekujoliswe kuwo, ezi tags ze-HTML ezicwangcisiweyo ziququzelela kakhulu ukuqonda kunye nesalathisi ngeenjini zokukhangela.

Ngokuqinisekileyo asifanele siwutyeshele umgangatho womxholo ngokwawo. Kodwa isihloko esifanelekileyo, esifutshane kwaye esibandakanyayo kunye neethegi zemeta ziphucula kakhulu umboniso wephepha kwiziphumo zokukhangela. Oku kwandisa ukubonakala kwayo, ireyithi yokucofa, kwaye ekugqibeleni itrafikhi yayo kunye nereferensi yayo.

Ngokunyuka kwemithombo yeendaba kunye nokunyuka kokukhangela kwelizwi, ezi tags ze-SEO ziyimfuneko zisenekamva eliqaqambileyo phambi kwazo. Ngokuzilungiselela ngononophelo kuyo yonke indawo yakho, uyaqinisekisa ukuba ulinyathelo elinye ngaphambi kokhuphiswano kolu gqatso lubalulekileyo lwetrafikhi esemgangathweni.

FAQ

✔ Yintoni isihloko (ithegi yesihloko)?

Isihloko, okanye ithegi yesihloko, ihambelana nesihloko sephepha esivela njengento yokuqala kwiziphumo zokukhangela. Siphinde sincokole “itayiti yetayiti“. Kufuneka ibe mfutshane (ubuninzi beempawu ze-70), ekhangayo kwaye iqulethe amagama angundoqo ephepha.

✔ Yintoni inkcazo yemeta?

Ithegi yenkcazo yemeta ikuvumela ukuba ubhale inkcazo okanye isishwankathelo sephepha lewebhu. Ayinampembelelo kumanqanaba enjini, kodwa isetyenziswa njengombhalo wentengiso phantsi kwesihloko kwiiSERPs. Obona ubude bayo bu 156.

✔ Kutheni zibalulekile kwi-SEO?

Ezi thegi zenza kube lula ukushwankathela umxholo wephepha lewebhu kwaye uqaqambise izinto eziphambili kwiirobhothi zikaGoogle. Zibalulekile ukuphucula unikezelo lwephepha kwiziphumo zophendlo kwaye ke ngoko ukonyusa ucofa.

✔ Ndisilungiselela njani isihloko sam se-SEO?

Isihloko masibe namagama aphambili aphambili ephepha ngendlela engaqhelekanga. Beka uphawu lwakho ekuqaleni kwesihloko, kwaye utshintshe amagama kwamanye amaphepha. Ungalibazisi ukuvavanya amayeza amaninzi ukuphucula iCTR yakho.

✔ Ndiyenza njani ingcaciso yam yemeta?

Inkcazo yemeta kufuneka ikwenze ufune ukucofa ngokushwankathela umxholo wephepha lewebhu okanye ubuze umbuzo. Inokubandakanya amagama angundoqo athile esibini kwaye kufuneka ibe yodwa kwiphepha ngalinye ukuphepha iinkcazo eziphindwe kabini.